Best Marketing Automation Software with B2C Capabilities

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 725

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,200+ Authentic Reviews
  • 725+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Salesforce Marketing Cloud, Attentive, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=attentive&focus%5B%5D=klaviyo)

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,270

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How Do G2 Users Rate ActiveCampaign?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • Twitter: @ActiveCampaign
    13,203 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks.
  • Users love the easy automation programming of ActiveCampaign, streamlining their workflow and enhancing customer communication.
  • Users love the phenomenal automation features of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users experience a steep learning curve with ActiveCampaign, requiring additional support to navigate its features effectively.
  • Users find the pricing steep, especially for newer plans, which may be a barrier for some businesses.
  • Users express concerns about the missing features such as easy form building and custom date triggers.
  • Users find the limited features of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility.
  • Users find ActiveCampaign not intuitive, struggling with complicated automations and email creation processes that hinder efficiency.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

Adobe Marketo Engage

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

Average Rating: 4.1/5.0

Total Reviews: 3,159

How Do G2 Users Rate Adobe Marketo Engage?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Adobe Marketo Engage?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Operations Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 25% Large

What Do G2 Reviewers Say About Adobe Marketo Engage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly.
  • Users value Adobe Marketo Engage for its extensive automation capabilities, enhancing engagement and streamlining communication across channels.
  • Users value the seamless integrations and robust personalization features of Adobe Marketo Engage for targeted marketing success.
  • Users appreciate the strong integration capabilities of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency.
  • Users value the advanced marketing automation capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management.
Cons
  • Users find the learning curve steep, making it challenging to navigate and utilize Adobe Marketo Engage effectively.
  • Users find the steep learning curve of Adobe Marketo Engage challenging without prior experience or technical background.
  • Users find Adobe Marketo Engage not intuitive, requiring frequent usage to navigate its outdated interface comfortably.
  • Users find the complexity of Adobe Marketo Engage creates challenges in campaign management and usability for new users.
  • Users find the pricing of Adobe Marketo Engage extremely high, which limits accessibility and value for tier 3 countries.

What Are Recent G2 Reviews of Adobe Marketo Engage?

What Are G2 Users Discussing About Adobe Marketo Engage?

Klaviyo

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.

Average Rating: 4.6/5.0

Total Reviews: 1,318

How Do G2 Users Rate Klaviyo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Klaviyo?

  • Seller: Klaviyo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Boston, Massachusetts
  • Twitter: @klaviyo
    22,042 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,008 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 80% Small, 16% Medium

What Do G2 Reviewers Say About Klaviyo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
  • Users value the powerful automation of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
  • Users find Klaviyo's powerful automation invaluable for creating tailored campaigns that enhance engagement and boost revenue.
  • Users appreciate the easy integration of Klaviyo with various platforms, streamlining their marketing efforts effectively.
  • Users appreciate the seamless integrations of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.
Cons
  • Users find Klaviyo to be expensive, which can be a barrier, especially for beginners.
  • Users face a steep learning curve with Klaviyo, requiring considerable time to understand its platform effectively.
  • Users find missing features in Klaviyo, particularly with SMS and search functions that limit functionality.
  • Users find limited features in Klaviyo, with superficial updates and basic design options proving to be a drawback.
  • Users face limited and slow customer support, especially on the free plan, impacting their experience significantly.

What Are Recent G2 Reviews of Klaviyo?

What Are G2 Users Discussing About Klaviyo?

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Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

Average Rating: 4.4/5.0

Total Reviews: 949

How Do G2 Users Rate Customer.io?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Customer.io?

  • Seller: Customer.io
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Portland, OR
  • Twitter: @CustomerIO
    4,948 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    574 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Customer.io?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Customer.io, highlighting its familiar UX/UI and seamless functionality.
  • Users appreciate the automation capabilities of Customer.io, simplifying personalized marketing campaigns based on customer behavior.
  • Users highlight the helpful customer support of Customer.io, enhancing their ease of use and overall experience.
  • Users appreciate the versatile and powerful features of Customer.io, enhancing their email campaigns and marketing effectiveness.
  • Users value the helpful support provided by Customer.io, enhancing their overall experience with the platform.
Cons
  • Users find the learning curve steep, with challenges in reporting and product integration affecting usability.
  • Users find the limited reporting capabilities of Customer.io frustrating, necessitating workarounds for deeper insights.
  • Users find limited features in Customer.io, particularly lacking advanced analytics and specific performance insights for emails.
  • Users find Customer.io to be not intuitive, struggling with its complex navigation and confusing segmentation features.
  • Users desire more flexibility in organizing campaigns and face limitations that complicate workflow and usability.

What Are Recent G2 Reviews of Customer.io?

What Are G2 Users Discussing About Customer.io?

Omnisend

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible. Whether you're just getting started or running a large operation, Omnisend grows with you. 💌 Send newsletters and targeted campaigns Create shoppable emails with a drag-and-drop editor and 250+ ready-made templates. Add coupon codes, insert products automatically, and use Campaign Booster to resend to non-openers with a fresh subject line. 💸 Drive sales on autopilot with ecommerce automations Automations are roughly 2% of all email sends, yet they drive nearly a third of email revenue. Use pre-built flows for cart abandonment, welcome series, browse abandonment, back-in-stock alerts, and post-purchase, or build your own in the no-code Automations Editor. 🎯 Improve your targeting with unlimited segmentation Segment on shopping behavior, purchase history, and engagement, with 30+ ready-made segments and a lifecycle view from new subscribers to loyal VIPs. Lists update automatically as customer data changes. 📱 Combine email with SMS and more channels Add global SMS and web push right next to your emails, in the same platform and the same workflow. There's no need to pay for separate email, SMS, and push apps. 📥 Build your email and SMS lists Collect subscribers with mobile-friendly popups, signup boxes, landing pages, and a Wheel of Fortune. Use exit-intent forms and targeting rules to decide who sees what. ✨ Automate content, personalization, and targeting with AI Generate on-brand copy, subject lines, and preheaders in seconds. Describe a segment in plain language and get it instantly. Recommend products automatically, and find who's about to churn and who your highest-value customers are with RFM analysis. AI is built into every plan, free included, with no add-ons or credits. 🤖 Work from ChatGPT or Claude with Omnisend MCP Connect Omnisend to ChatGPT or Claude, then run performance checks, get segment suggestions, and draft campaigns in one conversation using your real account data. 🎧 24/7 support on every plan Live chat and email around the clock, whichever plan you're on, in 6 languages. From $400/month you also get a dedicated Account Expert. 🚚 Free 5-day migration Switching from Klaviyo or Mailchimp? Our team rebuilds every list, flow, and template in five days, free, including your custom automations. Big-platform features, up to 35% less. Start free and upgrade when you're ready. Every plan includes automation, segmentation, and A/B testing. Omnisend also invites freelancers and agencies to join the partner program, built to help them win more clients and earn industry-leading revenue share on referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ *Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.

Average Rating: 4.6/5.0

Total Reviews: 1,203

How Do G2 Users Rate Omnisend?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Omnisend?

  • Seller: Omnisend
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Vilnius, Lithuania
  • Twitter: @omnisend
    3,916 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    271 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 86% Small, 9% Medium

What Do G2 Reviewers Say About Omnisend?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Omnisend, enabling effortless multichannel marketing without technical expertise.
  • Users commend the excellent support provided by Omnisend, appreciating both AI-bot and human representatives.
  • Users highlight the excellent customer support from both AI-bots and human representatives at Omnisend.
  • Users commend the intuitive automation features of Omnisend, enhancing their email marketing and boosting sales effortlessly.
  • Users love the automation capabilities of Omnisend, allowing effortless multichannel marketing and personalized campaigns.
Cons
  • Users find Omnisend has limited features and integrations, affecting usability and analysis compared to competitors.
  • Users find that Omnisend has missing features and limited integrations, but still value its overall functionality.
  • Users find the pricing to be expensive, particularly for SMS, which can lead to increased costs quickly.
  • Users find limited customization in email design with Omnisend, wishing for more flexibility and updated templates.
  • Users find email design limitations in Omnisend, yearning for more creative templates and greater flexibility.

What Are Recent G2 Reviews of Omnisend?

What Are G2 Users Discussing About Omnisend?

Intuit Mailchimp All-in-One Marketing Platform

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

Average Rating: 4.4/5.0

Total Reviews: 5,210

How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

  • Seller: Intuit Mailchimp
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Atlanta, GA
  • Twitter: @MailChimp
    238,536 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,346 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 72% Small, 20% Medium

What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Intuit Mailchimp, finding campaign creation and management remarkably straightforward.
  • Users appreciate the intuitive and easy-to-use email marketing platform of Mailchimp, boosting campaign success and revenue.
  • Users appreciate the intuitive and user-friendly interface of Mailchimp, simplifying campaign management and performance tracking.
  • Users value the automation features of Mailchimp, which streamline marketing efforts and enhance productivity significantly.
  • Users appreciate the intuitive design of Mailchimp, making it easy for everyone to create and manage campaigns.
Cons
  • Users find Mailchimp increasingly expensive, especially for advanced features and growing contact lists, impacting small businesses.
  • Users find the platform has limited features for advanced automations, restricting scalability and customization.
  • Users find the missing features in Intuit Mailchimp frustrating, complicating the setup and familiarization process.
  • Users find the pricing to be quite expensive, especially for advanced features and growing contact lists.
  • Users find the costs prohibitive, as Mailchimp charges for unsubscribed contacts and has increased pricing with list growth.

What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

Dotdigital

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

Average Rating: 4.4/5.0

Total Reviews: 1,213

How Do G2 Users Rate Dotdigital?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Dotdigital?

  • Seller: Dotdigital
  • Company Website:
  • Year Founded: 1999
  • HQ Location: London Bridge, London
  • Twitter: @dotdigital
    15,898 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    470 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 46% Medium, 40% Small

What Do G2 Reviewers Say About Dotdigital?

AI-generated summary from verified user reviews

Pros
  • Users praise Dotdigital for its ease of use, making campaign management and audience segmentation straightforward and efficient.
  • Users praise Dotdigital for its outstanding customer support, consistently providing quick and helpful assistance when needed.
  • Users appreciate the outstanding support from Dotdigital, making setup easy and ensuring a smooth experience.
  • Users value Dotdigital for its user-friendly interface, helpful support, and effective email marketing features.
  • Users value the extensive customization options and powerful integrations in Dotdigital, enhancing their marketing strategies and campaign effectiveness.
Cons
  • Users note a lack of missing features like advanced segmentation and easier editing options in Dotdigital.
  • Users face a steep learning curve with Dotdigital's setup, making onboarding intensive and time-consuming.
  • Users find Dotdigital's limited features restrictive, impacting email journey versions and reporting adaptability.
  • Users find the image library cumbersome and have issues integrating Dotdigital with Adobe Commerce effectively.
  • Users experience email issues with Dotdigital, including reporting challenges and limitations in segmentation and template options.

What Are Recent G2 Reviews of Dotdigital?

What Are G2 Users Discussing About Dotdigital?

EngageBay

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle.

Average Rating: 4.6/5.0

Total Reviews: 756

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How Do G2 Users Rate EngageBay?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind EngageBay?

  • Seller: EngageBay Inc
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Wilmington, Delaware
  • Twitter: @engagebay
    16,866 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Analyst
  • Top Industries: Information Technology and Services, Staffing and Recruiting
  • Company Size: 70% Small, 30% Medium

What Do G2 Reviewers Say About EngageBay?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of EngageBay, which streamlines their workflow and enhances daily productivity.
  • Users value the time-saving automation of EngageBay, enhancing organization and streamlining workflow with integrated tools.
  • Users appreciate the amazing customer support of EngageBay, consistently receiving quick and helpful responses from the team.
  • Users appreciate the seamless integration of CRM, email, and automation features in EngageBay, enhancing their workflow significantly.
  • Users value the sophisticated automation features of EngageBay, enhancing workflow efficiency and simplifying daily operations.
Cons
  • Users find the missing features like email threading and advanced reporting options frustrating and limit usability.
  • Users experience limited features with EngageBay, feeling constraints in mobile functionality and essential support tools.
  • Users find the reporting features limited and lacking detail, affecting their ability to fully utilize EngageBay.
  • Users experience limited customization for key features like landing pages and workflows, hindering their effectiveness.
  • Users note poor reporting capabilities in EngageBay, hindering deeper analysis and advanced customization for specific needs.

What Are Recent G2 Reviews of EngageBay?

What Are G2 Users Discussing About EngageBay?

Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Average Rating: 4.6/5.0

Total Reviews: 833

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • Twitter: @bloomreach_tm
    10,400 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 27% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomreach's ease of use exceptional, facilitating quick implementation and smooth day-to-day operations.
  • Users value the effective customer engagement features of Bloomreach, streamlining targeted communications and tracking seamlessly.
  • Users value the robust analytics features of Bloomreach, facilitating effective insights and data-driven decision-making.
  • Users greatly value the extensive reporting dashboards, intuitive interface, and exceptional support from Bloomreach, streamlining their daily tasks.
  • Users greatly appreciate the outstanding support from Bloomreach, ensuring quick resolution and a seamless experience.
Cons
  • Users find the learning curve steep, as the interface isn't intuitive initially, but documentation aids in mastery.
  • Users find the learning difficulty with Bloomreach's advanced features and initial setup to be quite frustrating.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

Average Rating: 4.4/5.0

Total Reviews: 826

How Do G2 Users Rate Iterable?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Iterable?

  • Seller: Iterable
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @Iterable
    2,603 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    873 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Medium, 26% Small

What Do G2 Reviewers Say About Iterable?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Iterable, highlighting a seamless onboarding experience and helpful team support.
  • Users appreciate the intuitive setup and user-friendly design, making campaign management effortless and enjoyable.
  • Users appreciate the exceptional customer support from Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process.
  • Users find Iterable’s exceptional support invaluable, ensuring a seamless onboarding experience and maximizing efficiency across campaigns.
  • Users appreciate the effective automation in Iterable, enhancing campaign creation and customer engagement with ease.
Cons
  • Users express frustration over missing features in Iterable, including limited filtering options and export issues with HTML templates.
  • Users find the learning curve steep for Iterable, particularly for advanced segmentation and journey analysis.
  • Users find Iterable has limited features that hinder efficiency, requiring workarounds for scheduling and event generation.
  • Users find Iterable's interface not intuitive, leading to a steep learning curve and frustrating user experience.
  • Users find the limited customization in Iterable frustrating, particularly with dynamic fields and Handlebars.js restrictions.

What Are Recent G2 Reviews of Iterable?

What Are G2 Users Discussing About Iterable?

GetResponse

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

Average Rating: 4.3/5.0

Total Reviews: 1,119

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How Do G2 Users Rate GetResponse?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind GetResponse?

  • Seller: GetResponse
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Poland
  • Twitter: @getresponse
    54,233 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    426 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About GetResponse?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of GetResponse, allowing for quick creation of professional email campaigns without technical skills.
  • Users rave about the exceptional customer support of GetResponse, noting prompt assistance whenever needed.
  • Users highlight the user-friendly interface of GetResponse, making email building fast and efficient with drag-and-drop features.
  • Users find GetResponse to be a highly effective platform for professional newsletters and robust email marketing campaigns.
  • Users value the user-friendly interface of GetResponse, enabling swift creation of professional email campaigns and effective automation.
Cons
  • Users find the missing features of GetResponse limiting, especially in list sorting and report clarity.
  • Users often find GetResponse expensive as costs increase with higher-tier features and larger contact lists.
  • Users find the limited features of GetResponse restrictive, especially for larger organizations needing advanced options.
  • Users experience a significant learning curve for advanced features that can hinder their ability to utilize the platform fully.
  • Users note significant pricing increases and a steep learning curve as limitations of GetResponse.

What Are Recent G2 Reviews of GetResponse?

What Are G2 Users Discussing About GetResponse?

Netcore Customer Engagement Platform

Netcore is a comprehensive agentic marketing platform designed to assist businesses in achieving profitable growth through data-driven customer connections. This innovative solution is tailored for a diverse range of industries, including eCommerce, retail, banking, financial services and insurance (BFSI), enterprises, and direct-to-consumer (D2C) brands. By co-owning marketing outcomes with its users, Netcore establishes a partnership that empowers organizations to enhance their customer engagement strategies effectively. The platform's unified stack integrates several critical components, including Customer Engagement, Product Discovery, Personalization, Customer Data Platform (CDP), Email Marketing, and Communication Platform as a Service (CPaaS) channels. This integration allows businesses to create a cohesive view of their customers and their journeys, ensuring that marketing efforts are both targeted and relevant. The Netcore Context Layer and Governance Layer work in tandem to provide insights that drive informed decision-making, making it easier for marketing teams to understand customer behavior and preferences. Netcore's standout feature is its seven AI agents, which leverage a unified view of every customer across multiple channels and signals. These agents autonomously plan, execute, analyze, and optimize hyper-personalized marketing campaigns, allowing businesses to deliver tailored messages that resonate with their audience. This level of automation not only saves time but also enhances the effectiveness of marketing initiatives, ensuring that each interaction is meaningful and impactful. On a global scale, Netcore demonstrates its capabilities by powering over 50 billion emails, 5 billion push notifications, 200 million WhatsApp messages, and 1 million AI-driven interactions each month. This extensive reach underscores the platform's ability to deliver the right message on the right channel at the right time, ultimately driving customer engagement and loyalty. By utilizing Netcore, organizations can expect to enhance their marketing strategies, improve customer relationships, and achieve measurable results in their growth objectives.

Average Rating: 4.5/5.0

Total Reviews: 582

How Do G2 Users Rate Netcore Customer Engagement Platform?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Netcore Customer Engagement Platform?

  • Seller: Netcore Private Limited
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Mumbai, IN
  • Twitter: @netcore_cloud
    1,828 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,280 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Product Manager
  • Top Industries: Financial Services, Retail
  • Company Size: 49% Medium, 33% Large

What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Netcore's platform, particularly its intuitive drag-and-drop journey builder.
  • Users commend the exceptional customer support of Netcore, ensuring effective solutions and assistance at all times.
  • Users value the exceptional customer support from Netcore, appreciating their proactive assistance and valuable insights for engagement.
  • Users appreciate the intelligent automation and personalization in Netcore's platform, enhancing real-time customer engagement across channels.
  • Users value the intelligent automation and personalization capabilities of Netcore's platform, enhancing multi-channel customer engagement.
Cons
  • Users find the missing features such as AI automation and detailed reporting hinder effective campaign execution.
  • Users experience slow performance with report generation and campaign execution, affecting overall efficiency and satisfaction.
  • Users experience slow loading times that hinder accessing reports and delay data uploads effectively.
  • Users find the platform has a slight learning curve, with challenges in interface and journey creation clarity.
  • Users find the limited features of Netcore Customer Engagement Platform hinder their overall usability and efficiency.

What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

What Are G2 Users Discussing About Netcore Customer Engagement Platform?

MoEngage

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

Average Rating: 4.5/5.0

Total Reviews: 510

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @moengage
    2,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 55% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient.
  • Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access.
  • Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights.
  • Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management.
  • Users praise the excellent customer support of MoEngage, noting quick responses and effective assistance with issues.
Cons
  • Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices.
  • Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness.
  • Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality.
  • Users find that customer service response times and platform lag need significant improvement for a better experience.
  • Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 756

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, making marketing automation and user insights readily accessible.
  • Users find WebEngage's strong analytics and segmentation features invaluable for personalized multi-channel campaigns and insights.
  • Users value the intuitive journey creation of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing efforts and user engagement significantly.
  • Users appreciate the user-friendly features of WebEngage, making it accessible and efficient for all levels of users.
Cons
  • Users find the learning curve steep, as the interface and setup can be complex and require time to master.
  • Users experience slow performance with loading live segments and creating customer segments, causing occasional frustration.
  • Users find the time-consuming aspects of WebEngage, particularly in loading segments and setup, quite inconvenient.
  • Users find the missing features problematic, wishing for enhancements and easier access to functionalities.
  • Users face a steep learning curve with WebEngage's complex interface and setup, hindering quick acclimatization.

What Are Recent G2 Reviews of WebEngage?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 630

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Customization : 7.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Digital Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 22% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
  • Users value the almost unlimited automation abilities of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
  • Users value the ease of use and comprehensive features of SAP Emarsys, enhancing efficiency in marketing campaigns.
  • Users appreciate the ease of personalized marketing with SAP Engagement Cloud, enabling relevant campaigns and improved results.
  • Users value the helpful customer support and training, enhancing their experience with SAP Engagement Cloud significantly.
Cons
  • Users experience missing features, such as advanced analytics and segmentation tools, affecting overall functionality and usability.
  • Users often struggle with the steep learning curve of SAP Engagement Cloud, making initial use challenging and overwhelming.
  • Users find the difficult learning curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
  • Users find the interface to be not intuitive, making it challenging to navigate and utilize effectively at first.
  • Users express frustration with the limited features of SAP Engagement Cloud, hindering full utilization of its potential.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?