# Best Marketing Automation Software with B2C Capabilities

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 677

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,200+ Authentic Reviews
- 677+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Letterhead

Letterhead is the all-in-one ESP for teams that run newsletters like products — everything you need to produce, grow, understand, and monetize every newsletter, in one platform. A powerful drag-and-drop builder with global, lockable templates cuts production time by up to 75%. Audience and content intelligence — powered by billions of sends — shows exactly what's working. Built-in monetization (direct ads, programmatic, house promotions, and conversion CTAs) turns engagement into revenue. Deliverability, audience management, agentic tools, and an API-first design with a native MCP server complete the platform, so your team and your AI agents can curate, segment, and send across your entire portfolio. Teams see +32% engagement within 90 days and +22% revenue on monetized sends. The world's leading newsletter teams — including Condé Nast, WIRED, and Townsquare Media — run on Letterhead.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-25T01%3A30%3A34Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1282375&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fb2c&secure%5Btoken%5D=2c3feab2c5e59c44de71d32e3763293fcfb2d7ead3e56670ee3bae1c47008b8f&secure%5Burl%5D=https%3A%2F%2Fwww.tryletterhead.com&secure%5Burl_type%5D=company_website)

### [ActiveCampaign](https://www.g2.com/de/products/activecampaign/reviews)

ActiveCampaign ist die autonome Marketingplattform, die entwickelt wurde, um die Arbeitsweise von Vermarktern, Agenturen und Geschäftsinhabern zu transformieren. Verwenden Sie Active Intelligence, um zielbewusste Automatisierungen zu betreiben und personalisierte Erlebnisse über E-Mail, SMS und WhatsApp zu orchestrieren. Integrieren Sie mühelos mit über 1000 Apps, entdecken Sie tiefgehende Leistungsanalysen und optimieren Sie Ihre Workflows, damit Sie jeden Tag gewinnen. - Autonomes Marketing Auf der Grundlage von Marketingautomatisierung aufgebaut, befeuern Sie Ihre Marketingstrategie und Kundenreisen mit KI-gesteuerter Ausführung, Optimierung und Einsicht in jedem Schritt. - KI-Agenten Führen Sie gesamte Marketingkampagnen durch einfache Eingabeaufforderungen aus, unterstützt von Active Intelligence. - Kanalübergreifendes Marketing Erreichen Sie Interessenten und Kunden, wo immer sie sind, mit E-Mail, SMS, WhatsApp und mehr. - Markengetreue, personalisierte Inhalte Kreativwerkzeuge, die professionelle, konversionsbereite Designs für E-Mails und Landingpages liefern. - CRM Verfolgen, verwalten und automatisieren Sie Ihren Verkaufsprozess. - 1000+ Apps & Integrationen Verbinden Sie ActiveCampaign mit Ihren Lieblingstools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,245

#### How Do G2 Users Rate ActiveCampaign?

- **War the product ein guter Geschäftspartner?:** 8.8/10 (Category avg: 8.9/10)
- **Anpassung:** 8.0/10 (Category avg: 8.4/10)
- **Leistung und Zuverlässigkeit:** 8.3/10 (Category avg: 8.7/10)
- **Workflow-Fähigkeit:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ActiveCampaign?

- **Verkäufer:** [ActiveCampaign](https://www.g2.com/de/sellers/activecampaign)
- **Unternehmenswebsite:** www.activecampaign.com
- **Gründungsjahr:** 2003
- **Hauptsitz:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, CEO
- **Top Industries:** Marketing und Werbung, Gesundheit, Wellness und Fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **Benutzerfreundlichkeit** in ActiveCampaign und schätzen die nahtlose Automatisierung und die unkomplizierten Funktionen für persönliche Aufgaben.
- Benutzer lieben die **einfache Automatisierungsprogrammierung** von ActiveCampaign, die ihren Arbeitsablauf optimiert und die Kundenkommunikation verbessert.
- Benutzer loben die **leistungsstarken und einfach zu bedienenden Automatisierungsfunktionen** von ActiveCampaign, die ihre Workflow-Effizienz und Organisation verbessern.
- Benutzer lieben die **phänomenalen Automatisierungsfunktionen** von ActiveCampaign, die E-Mail-Kampagnen mit effektiver Segmentierung und maßgeschneiderter Nachrichtenübermittlung verbessern.
- Benutzer schätzen ActiveCampaign für seine **All-in-One-Plattform** , die effektive Segmentierung und personalisierte E-Mail-Marketing-Funktionen bietet.

##### Cons

- Benutzer erleben eine **steile Lernkurve** mit ActiveCampaign, was zusätzliche Unterstützung erfordert, um seine Funktionen effektiv zu nutzen.
- Benutzer äußern Bedenken über die **fehlenden Funktionen** wie einfache Formularerstellung und benutzerdefinierte Datumauslöser.
- Benutzer finden die **Preise hoch** , insbesondere für neuere Pläne, was für einige Unternehmen ein Hindernis sein kann.
- Benutzer finden die **begrenzten Funktionen** von ActiveCampaign frustrierend, insbesondere bei der Berichterstattung, dem Testen von Automatisierungen und der Designflexibilität.
- Benutzer finden ActiveCampaign **nicht intuitiv** und kämpfen mit komplizierten Automatisierungen und E-Mail-Erstellungsprozessen, die die Effizienz behindern.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Benutzerfreundliche Oberfläche, leistungsstarke Funktionen und exzellenter Support"](https://www.g2.com/de/survey_responses/activecampaign-review-11803527)**

**Rating:** 5.0/5.0 stars

_— Omezine T._

[Read full review](https://www.g2.com/de/survey_responses/activecampaign-review-11803527)

**["Leistungsstarke Automatisierungen und Berichterstattung, die strategische Entscheidungen vorantreiben"](https://www.g2.com/de/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/de/survey_responses/activecampaign-review-13200587)

#### What Are G2 Users Discussing About ActiveCampaign?

- [Welche kreativen Möglichkeiten nutzen Unternehmen, um ActiveCampaign zur Automatisierung ihrer Marketingmaßnahmen einzusetzen?](https://www.g2.com/de/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/de/discussions/how-much-does-activecampaign-cost) - 1 comment
- [Was ist ActiveCampaign CRM?](https://www.g2.com/de/discussions/what-is-activecampaign-crm) - 1 comment
- [Hat ActiveCampaign ein CRM?](https://www.g2.com/de/discussions/does-activecampaign-have-a-crm) - 7 comments
- [Wofür wird ActiveCampaign verwendet?](https://www.g2.com/de/discussions/what-is-activecampaign-used-for) - 20 comments

### [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,315

#### How Do G2 Users Rate Klaviyo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Klaviyo?

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** www.klaviyo.com
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Klaviyo, enabling intuitive navigation and efficient email and SMS distribution.
- Users value the **powerful automation** of Klaviyo, facilitating tailored campaigns that drive engagement and revenue effectively.
- Users find Klaviyo's **powerful automation** invaluable for creating tailored campaigns that enhance engagement and boost revenue.
- Users appreciate the **easy integration** of Klaviyo with various platforms, streamlining their marketing efforts effectively.
- Users appreciate the **seamless integrations** of Klaviyo, enhancing campaign scheduling and connectivity with platforms like Zapier.

##### Cons

- Users find Klaviyo to be **expensive** , which can be a barrier, especially for beginners.
- Users find **missing features** in Klaviyo, particularly with SMS and search functions that limit functionality.
- Users face a **steep learning curve** with Klaviyo, requiring considerable time to understand its platform effectively.
- Users find **limited features** in Klaviyo, with superficial updates and basic design options proving to be a drawback.
- Users face **limited and slow customer support** , especially on the free plan, impacting their experience significantly.

#### What Are Recent G2 Reviews of Klaviyo?

**["Makes Email Marketing Much Easier"](https://www.g2.com/survey_responses/klaviyo-review-13223904)**

**Rating:** 5.0/5.0 stars

_— Suraj J._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-13223904)

**["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916)

#### What Are G2 Users Discussing About Klaviyo?

- [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments
- [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm)

### [Customer.io](https://www.g2.com/products/customer-io/reviews)

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

**Average Rating:** 4.4/5.0

**Total Reviews:** 886

#### How Do G2 Users Rate Customer.io?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Customer.io?

- **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io)
- **Company Website:** customer.io
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @CustomerIO  
4,948 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website)  
574 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Product Manager
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 54% Small, 36% Medium

#### What Do G2 Reviewers Say About Customer.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Customer.io, highlighting its familiar UX/UI and seamless functionality.
- Users appreciate the **automation capabilities** of Customer.io, simplifying personalized marketing campaigns based on customer behavior.
- Users highlight the **helpful customer support** of Customer.io, enhancing their ease of use and overall experience.
- Users appreciate the **versatile and powerful features** of Customer.io, enhancing their email campaigns and marketing effectiveness.
- Users value the **helpful support** provided by Customer.io, enhancing their overall experience with the platform.

##### Cons

- Users find the **learning curve steep** , with challenges in reporting and product integration affecting usability.
- Users find the **limited reporting capabilities** of Customer.io frustrating, necessitating workarounds for deeper insights.
- Users find **limited features** in Customer.io, particularly lacking advanced analytics and specific performance insights for emails.
- Users find Customer.io to be **not intuitive** , struggling with its complex navigation and confusing segmentation features.
- Users desire more **flexibility in organizing campaigns** and face limitations that complicate workflow and usability.

#### What Are Recent G2 Reviews of Customer.io?

**Rating:** 5.0/5.0 stars

_— Eleonora L._

[Read full review](https://www.g2.com/survey_responses/customer-io-review-12376053)

**["Easy to Start, Powerful Claude MCP Integrations, and Responsive Support"](https://www.g2.com/survey_responses/customer-io-review-13271539)**

**Rating:** 4.5/5.0 stars

_— Simon R._

[Read full review](https://www.g2.com/survey_responses/customer-io-review-13271539)

#### What Are G2 Users Discussing About Customer.io?

- [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments

### [Omnisend](https://www.g2.com/products/omnisend/reviews)

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,214

#### How Do G2 Users Rate Omnisend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Omnisend?

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** www.omnisend.com
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend  
3,916 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 85% Small, 9% Medium

#### What Do G2 Reviewers Say About Omnisend?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Omnisend, enabling effortless multichannel marketing without technical expertise.
- Users commend the **excellent support** provided by Omnisend, appreciating both AI-bot and human representatives.
- Users highlight the **excellent customer support** from both AI-bots and human representatives at Omnisend.
- Users commend the **intuitive automation features** of Omnisend, enhancing their email marketing and boosting sales effortlessly.
- Users love the **automation capabilities** of Omnisend, allowing effortless multichannel marketing and personalized campaigns.

##### Cons

- Users find Omnisend has **limited features** and integrations, affecting usability and analysis compared to competitors.
- Users find that Omnisend has **missing features** and limited integrations, but still value its overall functionality.
- Users find the **pricing to be expensive** , particularly for SMS, which can lead to increased costs quickly.
- Users find **limited customization** in email design with Omnisend, wishing for more flexibility and updated templates.
- Users find **email design limitations** in Omnisend, yearning for more creative templates and greater flexibility.

#### What Are Recent G2 Reviews of Omnisend?

**["Affordable, Easy-to-Use Email Automation That Delivers"](https://www.g2.com/survey_responses/omnisend-review-13236792)**

**Rating:** 4.0/5.0 stars

_— Susan L._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13236792)

**["Reliable Omnisend with Easy Setup, Intuitive Email Builder, and Strong Automations"](https://www.g2.com/survey_responses/omnisend-review-13237132)**

**Rating:** 4.5/5.0 stars

_— Deborah M._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13237132)

#### What Are G2 Users Discussing About Omnisend?

- [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for)
- [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment, 1 upvote
- [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment
- [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 3 comments
- [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5,200

#### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,468 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Intuit Mailchimp, finding campaign creation and management remarkably straightforward.
- Users appreciate the **intuitive and easy-to-use email marketing** platform of Mailchimp, boosting campaign success and revenue.
- Users appreciate the **intuitive and user-friendly interface** of Mailchimp, simplifying campaign management and performance tracking.
- Users value the **automation features** of Mailchimp, which streamline marketing efforts and enhance productivity significantly.
- Users appreciate the **intuitive design** of Mailchimp, making it easy for everyone to create and manage campaigns.

##### Cons

- Users find Mailchimp increasingly **expensive** , especially for advanced features and growing contact lists, impacting small businesses.
- Users find the platform has **limited features** for advanced automations, restricting scalability and customization.
- Users find the **missing features** in Intuit Mailchimp frustrating, complicating the setup and familiarization process.
- Users find the **pricing to be quite expensive** , especially for advanced features and growing contact lists.
- Users find the **costs prohibitive** , as Mailchimp charges for unsubscribed contacts and has increased pricing with list growth.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)**

**Rating:** 4.5/5.0 stars

_— Javan T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)

**["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)**

**Rating:** 5.0/5.0 stars

_— Sapana T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote
- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### [Dotdigital](https://www.g2.com/products/dotdigital/reviews)

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,206

#### How Do G2 Users Rate Dotdigital?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dotdigital?

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital  
15,898 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website)  
476 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Executive
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 46% Medium, 40% Small

#### What Do G2 Reviewers Say About Dotdigital?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Dotdigital for its **ease of use** , making campaign management and audience segmentation straightforward and efficient.
- Users praise Dotdigital for its **outstanding customer support** , consistently providing quick and helpful assistance when needed.
- Users appreciate the **outstanding support** from Dotdigital, making setup easy and ensuring a smooth experience.
- Users value Dotdigital for its **user-friendly interface** , helpful support, and effective email marketing features.
- Users value the **extensive customization options** and powerful integrations in Dotdigital, enhancing their marketing strategies and campaign effectiveness.

##### Cons

- Users note a lack of **missing features** like advanced segmentation and easier editing options in Dotdigital.
- Users face a **steep learning curve** with Dotdigital's setup, making onboarding intensive and time-consuming.
- Users find Dotdigital's **limited features** restrictive, impacting email journey versions and reporting adaptability.
- Users find the **image library cumbersome** and have issues integrating Dotdigital with Adobe Commerce effectively.
- Users experience **email issues** with Dotdigital, including reporting challenges and limitations in segmentation and template options.

#### What Are Recent G2 Reviews of Dotdigital?

**["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)**

**Rating:** 5.0/5.0 stars

_— Mike H._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251)

**["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128)

#### What Are G2 Users Discussing About Dotdigital?

- [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment
- [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2)
- [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer)
- [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment
- [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment

### [Adobe Marketo Engage](https://www.g2.com/fr/products/adobe-marketo-engage/reviews)

Marketo Engage est une plateforme d'automatisation marketing complète, alimentée par l'IA, qui permet aux équipes de développer l'engagement personnalisé des acheteurs et de stimuler la croissance prévisible du pipeline et des revenus. Elle aide à attirer les bons acheteurs, à les nourrir à travers les canaux et les parcours, à aligner les efforts de vente et de marketing, et à fournir des insights qui maximisent l'impact du marketing sur les revenus. En tant que hub centralisé pour l'orchestration et l'exécution de campagnes multi-canaux, Adobe Marketo Engage soutient les entreprises de toutes tailles—les aidant à acquérir, nourrir, développer et fidéliser les clients tout au long de parcours d'achat complexes. En s'intégrant aux outils de vente, elle rationalise l'automatisation du marketing, la gestion des campagnes et la maturation des prospects. Que vous soyez une petite entreprise en pleine croissance ou une entreprise mondiale, Marketo Engage permet aux équipes marketing de lancer plus de campagnes, de générer plus de prospects prêts à l'achat et d'améliorer les performances des ventes. Soutenu par une technologie éprouvée, des services complets et des conseils d'experts, Marketo Engage aide des milliers d'entreprises dans le monde entier à transformer le marketing d'un centre de coûts en un moteur de revenus.

**Average Rating:** 4.1/5.0

**Total Reviews:** 3,026

#### How Do G2 Users Rate Adobe Marketo Engage?

- **the product a-t-il été un bon partenaire commercial?:** 7.7/10 (Category avg: 8.9/10)
- **Personnalisation:** 7.7/10 (Category avg: 8.4/10)
- **Performance et fiabilité:** 7.7/10 (Category avg: 8.7/10)
- **Capacité de flux de travail:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Adobe Marketo Engage?

- **Vendeur:** [Adobe](https://www.g2.com/fr/sellers/adobe)
- **Site Web de l'entreprise:** adobe.com
- **Année de fondation:** 1982
- **Emplacement du siège social:** San Jose, CA
- **Twitter:** @Adobe  
956,842 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable Marketing, Responsable des opérations marketing
- **Top Industries:** Logiciels informatiques, Marketing et publicité
- **Company Size:** 53% Medium, 25% Large

#### What Do G2 Reviewers Say About Adobe Marketo Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** d'Adobe Marketo Engage, permettant une automatisation efficace et un marketing personnalisé sans effort.
- Les utilisateurs apprécient Adobe Marketo Engage pour ses **capacités d'automatisation étendues** , améliorant l'engagement et rationalisant la communication à travers les canaux.
- Les utilisateurs apprécient les **intégrations transparentes et les fonctionnalités de personnalisation robustes** d'Adobe Marketo Engage pour réussir dans le marketing ciblé.
- Les utilisateurs apprécient les **fortes capacités d'intégration** d'Adobe Marketo Engage, améliorant leurs efforts de marketing et l'efficacité de leur flux de travail.
- Les utilisateurs apprécient les **capacités avancées d'automatisation du marketing** d'Adobe Marketo Engage, permettant une gestion de campagne personnalisée et efficace.

##### Cons

- Les utilisateurs trouvent que la **, ce qui rend difficile la navigation et l'utilisation efficace d'Adobe Marketo Engage.**
- Les utilisateurs trouvent la **courbe d'apprentissage abrupte** d'Adobe Marketo Engage difficile sans expérience préalable ou formation technique.
- Les utilisateurs trouvent Adobe Marketo Engage **pas intuitif** , nécessitant une utilisation fréquente pour naviguer confortablement dans son interface obsolète.
- Les utilisateurs trouvent que la **complexité** d'Adobe Marketo Engage crée des défis dans la gestion des campagnes et l'utilisabilité pour les nouveaux utilisateurs.
- Les utilisateurs trouvent que **le prix d'Adobe Marketo Engage est extrêmement élevé** , ce qui limite l'accessibilité et la valeur pour les pays de niveau 3.

#### What Are Recent G2 Reviews of Adobe Marketo Engage?

**["L'outil d'opérations et d'automatisation marketing le plus puissant"](https://www.g2.com/fr/survey_responses/adobe-marketo-engage-review-8166383)**

**Rating:** 5.0/5.0 stars

_— Robyn H._

[Read full review](https://www.g2.com/fr/survey_responses/adobe-marketo-engage-review-8166383)

**["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/fr/survey_responses/adobe-marketo-engage-review-12880708)**

**Rating:** 4.0/5.0 stars

_— Lindsay C._

[Read full review](https://www.g2.com/fr/survey_responses/adobe-marketo-engage-review-12880708)

#### What Are G2 Users Discussing About Adobe Marketo Engage?

- [Comment Adobe Marketo Engage permet-il aux marketeurs de créer des campagnes marketing plus personnalisées et efficaces ?](https://www.g2.com/fr/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment
- [À quoi sert Adobe Marketo Engage ?](https://www.g2.com/fr/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes
- [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/fr/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for)
- [Qui utilise Marketo ?](https://www.g2.com/fr/discussions/who-uses-marketo) - 2 comments
- [Marketo est-il un CRM ?](https://www.g2.com/fr/discussions/is-marketo-a-crm) - 3 comments

### [EngageBay](https://www.g2.com/products/engagebay/reviews)

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle.

**Average Rating:** 4.6/5.0

**Total Reviews:** 714

#### How Do G2 Users Rate EngageBay?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind EngageBay?

- **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc)
- **Company Website:** www.engagebay.com
- **Year Founded:** 2018
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @engagebay  
16,866 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Founder
- **Top Industries:** Information Technology and Services, Staffing and Recruiting
- **Company Size:** 69% Small, 31% Medium

#### What Do G2 Reviewers Say About EngageBay?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of EngageBay, which streamlines their workflow and enhances daily productivity.
- Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining workflow with integrated tools.
- Users appreciate the **amazing customer support** of EngageBay, consistently receiving quick and helpful responses from the team.
- Users appreciate the **seamless integration** of CRM, email, and automation features in EngageBay, enhancing their workflow significantly.
- Users value the **sophisticated automation features** of EngageBay, enhancing workflow efficiency and simplifying daily operations.

##### Cons

- Users find the **missing features** like email threading and advanced reporting options frustrating and limit usability.
- Users experience **limited features** with EngageBay, feeling constraints in mobile functionality and essential support tools.
- Users find the **reporting features limited** and lacking detail, affecting their ability to fully utilize EngageBay.
- Users experience **limited customization** for key features like landing pages and workflows, hindering their effectiveness.
- Users note **poor reporting** capabilities in EngageBay, hindering deeper analysis and advanced customization for specific needs.

#### What Are Recent G2 Reviews of EngageBay?

**["Email Tracking and Workflows That Make Follow-Ups Effortless"](https://www.g2.com/survey_responses/engagebay-review-13352739)**

**Rating:** 4.5/5.0 stars

_— Bethany S._

[Read full review](https://www.g2.com/survey_responses/engagebay-review-13352739)

**["EngageBay Keeps Lead and Conversation History at Your Fingertips"](https://www.g2.com/survey_responses/engagebay-review-13353211)**

**Rating:** 4.5/5.0 stars

_— Glen C._

[Read full review](https://www.g2.com/survey_responses/engagebay-review-13353211)

#### What Are G2 Users Discussing About EngageBay?

- [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for)

### [Iterable](https://www.g2.com/products/iterable/reviews)

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 813

#### How Do G2 Users Rate Iterable?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Iterable?

- **Seller:** [Iterable](https://www.g2.com/sellers/iterable)
- **Company Website:** www.iterable.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @Iterable  
2,603 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website)  
873 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 54% Medium, 26% Small

#### What Do G2 Reviewers Say About Iterable?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Iterable, highlighting a seamless onboarding experience and helpful team support.
- Users appreciate the **intuitive setup and user-friendly design** , making campaign management effortless and enjoyable.
- Users appreciate the **exceptional customer support** from Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process.
- Users find Iterable’s **exceptional support** invaluable, ensuring a seamless onboarding experience and maximizing efficiency across campaigns.
- Users appreciate the **effective automation** in Iterable, enhancing campaign creation and customer engagement with ease.

##### Cons

- Users express frustration over **missing features** in Iterable, including limited filtering options and export issues with HTML templates.
- Users find the **learning curve steep** for Iterable, particularly for advanced segmentation and journey analysis.
- Users find Iterable has **limited features** that hinder efficiency, requiring workarounds for scheduling and event generation.
- Users find Iterable's interface **not intuitive** , leading to a steep learning curve and frustrating user experience.
- Users find the **limited customization** in Iterable frustrating, particularly with dynamic fields and Handlebars.js restrictions.

#### What Are Recent G2 Reviews of Iterable?

**["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)**

**Rating:** 5.0/5.0 stars

_— Daniel A._

[Read full review](https://www.g2.com/survey_responses/iterable-review-12943549)

**["Easy to use and understand."](https://www.g2.com/survey_responses/iterable-review-8884720)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/iterable-review-8884720)

#### What Are G2 Users Discussing About Iterable?

- [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm)
- [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment
- [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment
- [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments

### [GetResponse](https://www.g2.com/products/getresponse/reviews)

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,118

#### How Do G2 Users Rate GetResponse?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind GetResponse?

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** www.getresponse.com
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse  
54,233 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website)  
433 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About GetResponse?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of GetResponse, allowing for quick creation of professional email campaigns without technical skills.
- Users rave about the **exceptional customer support** of GetResponse, noting prompt assistance whenever needed.
- Users find GetResponse to be a **highly effective platform** for professional newsletters and robust email marketing campaigns.
- Users value the **user-friendly interface** of GetResponse, enabling swift creation of professional email campaigns and effective automation.
- Users appreciate the **ease of use** in GetResponse for creating professional newsletters and effective email campaigns.

##### Cons

- Users find the **missing features** of GetResponse limiting, especially in list sorting and report clarity.
- Users often find GetResponse **expensive** as costs increase with higher-tier features and larger contact lists.
- Users find the **limited features** of GetResponse restrictive, especially for larger organizations needing advanced options.
- Users experience a significant **learning curve for advanced features** that can hinder their ability to utilize the platform fully.
- Users note significant **pricing increases** and a steep learning curve as limitations of GetResponse.

#### What Are Recent G2 Reviews of GetResponse?

**["A great balance between automation, ease of use, and integrations"](https://www.g2.com/survey_responses/getresponse-review-13064281)**

**Rating:** 5.0/5.0 stars

_— Miguel F._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281)

**["Affordable and Effective Email Marketing Solution"](https://www.g2.com/survey_responses/getresponse-review-13321823)**

**Rating:** 5.0/5.0 stars

_— Mcdonald E._

[Read full review](https://www.g2.com/survey_responses/getresponse-review-13321823)

#### What Are G2 Users Discussing About GetResponse?

- [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote
- [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote
- [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments
- [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments

### [Bloomreach](https://www.g2.com/pt/products/bloomreach-bloomreach/reviews)

Bloomreach é a plataforma agente para personalização. Alimentando busca autônoma, compras conversacionais e marketing autônomo, Bloomreach personaliza toda a experiência do cliente. De varejo a serviços financeiros, hospitalidade a jogos, as empresas criam experiências que impulsionam maior crescimento e lealdade duradoura. Bloomreach impulsiona a personalização para mais de 1.400 marcas ao redor do mundo, incluindo American Eagle, Sonepar e Pandora. O público-alvo para Bloomreach abrange empresas de comércio de todos os tamanhos que buscam otimizar interações com clientes e impulsionar o crescimento das vendas. Seu conjunto de produtos é particularmente benéfico para profissionais de marketing, criadores de conteúdo e gerentes de ecommerce que visam melhorar o engajamento do cliente e as taxas de conversão. Bloomreach é bem adequado para marcas que operam em múltiplos canais, pois fornece uma estratégia coesa para se conectar com os clientes de forma eficaz. Os casos de uso incluem campanhas de marketing personalizadas, descoberta de produtos aprimorada, gestão de conteúdo simplificada e serviço ao cliente impulsionado por IA, tornando-o uma ferramenta versátil para várias necessidades de negócios. Os principais recursos do Bloomreach incluem sua plataforma de Engajamento, que oferece capacidades robustas de automação de marketing que permitem que as empresas entreguem mensagens e ofertas personalizadas com base no comportamento do cliente. A solução Discovery melhora a experiência de busca em sites de ecommerce, garantindo que os clientes possam encontrar facilmente produtos que correspondam aos seus interesses. Além disso, o produto Content funciona como um sistema de gestão de conteúdo (CMS) sem cabeça, permitindo uma entrega de conteúdo flexível em várias plataformas. A ferramenta Clarity, um assistente de compras conversacional impulsionado por IA, enriquece ainda mais a experiência do cliente, facilitando interações e suporte em tempo real. A integração do Loomi, a IA da Bloomreach para ecommerce, amplifica significativamente as capacidades da plataforma ao permitir processamento e análise de dados rápidos. Isso resulta em novos caminhos para os clientes se engajarem com produtos, levando, em última análise, a uma maior lucratividade e crescimento acelerado dos negócios. Bloomreach é projetado para simplificar tarefas complexas, oferecendo jornadas avançadas do cliente, retargeting de anúncios sociais, suporte omnicanal e otimização impulsionada por IA. Este conjunto abrangente de recursos fornece uma visão holística do cliente, otimizando experiências em todos os canais. A plataforma também é econômica e mais rápida de implantar em comparação com os concorrentes, reduzindo a dependência de soluções de terceiros e diminuindo o custo total de propriedade. Com altas classificações em avaliações de clientes, Bloomreach é reconhecido pela qualidade de seus guias de usuário, suporte e confiabilidade geral, tornando-se um ativo valioso para empresas que buscam aprimorar suas estratégias de ecommerce.

**Average Rating:** 4.6/5.0

**Total Reviews:** 767

#### How Do G2 Users Rate Bloomreach?

- **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 8.9/10)
- **Personalização:** 8.6/10 (Category avg: 8.4/10)
- **Desempenho e Confiabilidade:** 8.8/10 (Category avg: 8.7/10)
- **Capacidade de fluxo de trabalho:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Bloomreach?

- **Vendedor:** [Bloomreach](https://www.g2.com/pt/sellers/bloomreach)
- **Website da Empresa:** www.bloomreach.com
- **Ano de Fundação:** 2009
- **Localização da Sede:** Mountain View, CA
- **Twitter:** @bloomreach\_tm  
10,400 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de CRM, Gerente de Marketing
- **Top Industries:** Varejo, Marketing e Publicidade
- **Company Size:** 49% Medium, 28% Small

#### What Do G2 Reviewers Say About Bloomreach?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham a **facilidade de uso** do Bloomreach excepcional, facilitando a rápida implementação e operações diárias suaves.
- Os usuários valorizam muito os **painéis de relatórios extensivos** , a interface intuitiva e o suporte excepcional da Bloomreach, simplificando suas tarefas diárias.
- Os usuários apreciam muito o **suporte excepcional** da Bloomreach, garantindo uma resolução rápida e uma experiência perfeita.
- Os usuários elogiam o **suporte ao cliente excepcional** da Bloomreach, destacando a capacidade de resposta e o profissionalismo excepcionais da equipe.
- Os usuários valorizam os **recursos eficazes de engajamento do cliente** do Bloomreach, que simplificam as comunicações direcionadas e o rastreamento de forma integrada.

##### Cons

- Os usuários acham a **curva de aprendizado íngreme** , pois a interface não é intuitiva inicialmente, mas a documentação ajuda na maestria.
- Os usuários acham a **dificuldade de aprendizado** com os recursos avançados e a configuração inicial do Bloomreach bastante frustrante.
- Os usuários estão desapontados com **recursos ausentes** como a pré-visualização de e-mails e a comunicação deficiente dos representantes de conta.
- Os usuários acham os **recursos limitados** do Bloomreach desafiadores, especialmente em relação à curva de aprendizado e às complexidades de personalização.
- Os usuários acham que a **curva de aprendizado difícil** para recursos avançados no Bloomreach é um obstáculo significativo inicialmente.

#### What Are Recent G2 Reviews of Bloomreach?

**["Bloomreach ainda brilha anos depois"](https://www.g2.com/pt/survey_responses/bloomreach-review-7757853)**

**Rating:** 5.0/5.0 stars

_— Denise R._

[Read full review](https://www.g2.com/pt/survey_responses/bloomreach-review-7757853)

**["Bloomreach facilita a personalização com segmentação poderosa e automação"](https://www.g2.com/pt/survey_responses/bloomreach-review-13078543)**

**Rating:** 4.0/5.0 stars

_— megan l._

[Read full review](https://www.g2.com/pt/survey_responses/bloomreach-review-13078543)

#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/pt/discussions/what-is-bloomreach-used-for) - 2 comments

### [WebEngage](https://www.g2.com/products/webengage/reviews)

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 756

#### How Do G2 Users Rate WebEngage?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind WebEngage?

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage  
5,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Education Management
- **Company Size:** 55% Medium, 27% Small

#### What Do G2 Reviewers Say About WebEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of WebEngage, making marketing automation and user insights readily accessible.
- Users find WebEngage's **strong analytics and segmentation features** invaluable for personalized multi-channel campaigns and insights.
- Users value the **intuitive journey creation** of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
- Users value the **helpful support** from WebEngage, enhancing their marketing efforts and user engagement significantly.
- Users appreciate the **user-friendly features** of WebEngage, making it accessible and efficient for all levels of users.

##### Cons

- Users find the **learning curve steep** , as the interface and setup can be complex and require time to master.
- Users experience **slow performance** with loading live segments and creating customer segments, causing occasional frustration.
- Users find the **time-consuming aspects** of WebEngage, particularly in loading segments and setup, quite inconvenient.
- Users find the **missing features** problematic, wishing for enhancements and easier access to functionalities.
- Users face a **steep learning curve** with WebEngage's complex interface and setup, hindering quick acclimatization.

#### What Are Recent G2 Reviews of WebEngage?

**["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12701689)

**["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)**

**Rating:** 4.5/5.0 stars

_— Marmik S._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12981114)

### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)

Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore.

**Average Rating:** 4.5/5.0

**Total Reviews:** 565

#### How Do G2 Users Rate Netcore Customer Engagement Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Netcore Customer Engagement Platform?

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** netcore.ai
- **Year Founded:** 1998
- **HQ Location:** Mumbai, IN
- **Twitter:** @netcore\_cloud  
1,828 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,278 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 49% Medium, 33% Large

#### What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Netcore's platform, particularly its intuitive drag-and-drop journey builder.
- Users commend the **exceptional customer support** of Netcore, ensuring effective solutions and assistance at all times.
- Users value the **exceptional customer support** from Netcore, appreciating their proactive assistance and valuable insights for engagement.
- Users appreciate the **intelligent automation and personalization** in Netcore's platform, enhancing real-time customer engagement across channels.
- Users value the **intelligent automation and personalization capabilities** of Netcore's platform, enhancing multi-channel customer engagement.

##### Cons

- Users find the **missing features** such as AI automation and detailed reporting hinder effective campaign execution.
- Users experience **slow performance** with report generation and campaign execution, affecting overall efficiency and satisfaction.
- Users experience **slow loading times** that hinder accessing reports and delay data uploads effectively.
- Users find the platform has a **slight learning curve** , with challenges in interface and journey creation clarity.
- Users find the **limited features** of Netcore Customer Engagement Platform hinder their overall usability and efficiency.

#### What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

**["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)**

**Rating:** 4.5/5.0 stars

_— Marcelo L._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)

**["Centralized Communication Platform That Scales with Consistency"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-13334184)**

**Rating:** 5.0/5.0 stars

_— Keshav K._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-13334184)

#### What Are G2 Users Discussing About Netcore Customer Engagement Platform?

- [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded)
- [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email)
- [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

**Average Rating:** 4.5/5.0

**Total Reviews:** 509

#### How Do G2 Users Rate MoEngage?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, making data management and campaign optimization seamless and efficient.
- Users love the **user-friendly interface** of MoEngage, enabling easy funnel building and seamless data access.
- Users value the **real-time analytics** of MoEngage, enhancing decision-making and user understanding through detailed insights.
- Users find MoEngage **helpful for segmentation** and campaign stats, simplifying data complexities for effective management.
- Users value the **efficient campaign management** of MoEngage, enhancing lead generation and overall marketing effectiveness.

##### Cons

- Users notice **missing session-related attributes** , requiring tech help and facing notification delivery issues on some devices.
- Users find the **steep learning curve** challenging, requiring significant time and effort to understand MoEngage's functionality.
- Users note **limitations in live features** and costly API scaling, hindering MoEngage's overall effectiveness.
- Users find the **complexity** in segment management and AI tools challenging, impacting user experience and functionality.
- Users find the **difficult learning** curve of MoEngage challenging, particularly for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews)

LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes.

**Average Rating:** 4.4/5.0

**Total Reviews:** 224

#### How Do G2 Users Rate Leadsquared Marketing Automation?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Leadsquared Marketing Automation?

- **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @LeadSquared  
1,470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad5ab27826d6eabef0bbaf2f637d5ec31d28b4b1c1d762bc6bae650ab0d5756f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502171%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,060 employees on LinkedIn®
- **Phone:** 848-248-4002

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Education Management, Marketing and Advertising
- **Company Size:** 45% Small, 36% Medium

#### What Do G2 Reviewers Say About Leadsquared Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless integration of automation features** in Leadsquared, enhancing collaboration and efficiency across teams.
- Users appreciate the **ease of use** of Leadsquared, praising its effective implementation and seamless CRM integration.
- Users appreciate the **seamless sales and marketing integration** in Leadsquared, enhancing collaboration and visibility across teams.
- Users value the **native sales and marketing unification** in Leadsquared, enabling real-time updates and streamlined collaboration.
- Users benefit from the **time efficiency** of Leadsquared Marketing Automation, enabling seamless collaboration and streamlined campaign management.

##### Cons

- Users find **regional admin permissions limited** , complicating campaign management and causing potential overwrites of global settings.
- Users find **limited customization** challenging, as it complicates complex campaigns and restricts flexibility in reports.
- Users experience **poor customer support** with slow response times and unknowledgeable team members, hindering effective campaign management.
- Users find Leadsquared Marketing Automation **expensive** , especially since each automation incurs additional costs, leading to budget concerns.
- Users find the **inefficient regional admin permissions** cause complications and accidental overwrites in campaign management.

#### What Are Recent G2 Reviews of Leadsquared Marketing Automation?

**["LeadSquared Has Transformed Our Admissions, Financial Assistance and Marketing Operations"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13322369)**

**Rating:** 5.0/5.0 stars

_— Aaron P._

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13322369)

**["LeadSquared Fits Our Small Business Perfectly with Customization and Great Guidance"](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13267046)**

**Rating:** 5.0/5.0 stars

_— Joshua D._

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-13267046)

#### What Are G2 Users Discussing About Leadsquared Marketing Automation?

- [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) - 1 comment
- [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software)
- [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared)
- [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation)
- [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do)

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Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)[4.4/5(14,937)](https://www.g2.com/products/hubspot-marketing-hub/reviews) | CRM-connected marketing automation | "Centralized Data Management with Outstanding AI Features" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")](https://www.g2.com/products/activecampaign/reviews)[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)[4.4/5(14,783)](https://www.g2.com/products/activecampaign/reviews) | Customer journey automation for email-led campaigns | "Powerful Automations and Reporting That Drive Strategic Decisions" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")](https://www.g2.com/products/braze/reviews)[Braze](https://www.g2.com/products/braze/reviews)[4.5/5(1,691)](https://www.g2.com/products/braze/reviews) | Omnichannel lifecycle messaging | "Empowers Precise, Personalized Campaigns" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image")](https://www.g2.com/products/klaviyo/reviews)[Klaviyo](https://www.g2.com/products/klaviyo/reviews)[4.6/5(1,361)](https://www.g2.com/products/klaviyo/reviews) | E-commerce email and SMS automation | "Klaviyo Makes Email Automation Simple, Powerful, and Reliable" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9bc9585e6c663c9e8193123c3c89d203/omnisend.gif "Product Avatar Image")](https://www.g2.com/products/omnisend/reviews)[Omnisend](https://www.g2.com/products/omnisend/reviews)[4.6/5(1,257)](https://www.g2.com/products/omnisend/reviews) | E-commerce email and SMS campaign setup | "Affordable, Easy-to-Use Email Automation That Delivers" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-all-in-one-marketing-platform.png "Product Avatar Image")](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[Intuit Mailchimp All-in-One...](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)[4.4/5(5,428)](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | Email campaigns for growing contact lists | "Easy Email Campaigns with Powerful Drag-and-Drop and Analytics" |

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