![Mike H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike H.")
MH

Mike H.

Head of Marketing

Small-Business (50 or fewer emp.)

7/13/2026

"Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"

5/5

What do you like best about Dotdigital?

Dotdigital has a great and intuitive platform that I've been using for many years. It has grown and evolved over time, with new features, but continues to be very user friendly. I love how the platform can integrate easily with our website, allowing data to flow in making for smart segmentation and automation. We've seen great ROI on our abandoned basket emails, delivering great engagement and conversion rates. The support teams behind the platform have also been exceptional. We've been put on a plan that has helped us scale the usage as we've scaled in incremental fashion, rather than spilling over and having to pay for a bigger plan than is required at that time. The AI tools inside the platform via WinstonAI has been extremely helpful too, making great suggestions to subject lines and content which has improved open rate and engagement. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I'm not overly keen on is the ecommerce blocks. While the idea behind them is great. The styling leaves a lot to be desired and I tend not to use them as a result. The entry points for automated triggered campaigns could also have more options for how frequently they run / entry requirements. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

As a new online department store marketplace, we cater to a wide range of wants and needs. Thus when acquiring a new customer the most effective way of bringing them back and truly making them a long term Rackhams customers is via our email marketing through Dotdigital. It is a key part of our marketing mix and what we envisage will lead to a far better balance in marketing spend versus revenue generated. Review collected by and hosted on G2.com.

Show More

Response from Rob Hughes of Dotdigital

[Editedit](https://www.g2.com/survey_responses/dotdigital-review-13090251/official_response/edit)

Hey Mike,

Thanks for the review and feedback! We appreciate it.

Regards,

Rob H

Current UserValidated ReviewerIncentivizedSource: Seller invite

See what 1206 reviewers think of Dotdigital

4.4 out of 5 · Verified reviews from real users

[
Read all reviews
](https://www.g2.com/products/dotdigital/reviews)