--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1715 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1715 scale: '5' date_modified: '2026-09-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,715 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users praise the **ease of use** of Braze, highlighting its intuitive interface and clear documentation for effortless learning. (385 reviews) - Users find Braze to be exceptionally **intuitive and user-friendly** , facilitating easy learning and campaign creation. (189 reviews) - Users praise Braze's **responsive customer support** , highlighting the ease of collaboration and implementation throughout their experience. (142 reviews) - Users value Braze's **flexibility and ease of learning** , enhancing personalization and scalability to meet varied needs. (140 reviews) - Users appreciate the **multi-channel management** of Braze, enjoying its stability and intuitive features across different markets. (138 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (133 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users face a challenging **learning curve** with Braze, especially with advanced features and technical coding skills required. (159 reviews) - Users regret the lack of a **mobile app wallet solution** , which limits user engagement and complicates reporting processes. (149 reviews) - Users find Braze's **complexity and pricing transparency** limiting, especially for simple survey applications and segment management. (102 reviews) - Users find Braze's **limited features** hinder effective analytics and feedback gathering, making it complex for basic use. (93 reviews) - Users experience a **steep learning curve** with Braze, finding the onboarding and advanced features overwhelming at times. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Reporting Issues (67 reviews) - Complexity (63 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Easy to Use with Unmatched Functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Ketan D. | Director, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** Easy to use and functionality for the platform is next to none. **What do you dislike about Braze?** Could be better in terms of how similar competitors operate **What problems is Braze solving and how is that benefiting you?** Identifying customers and needs as well as user needs ### 2. Straightforward Navigation That Makes Daily Info Easy to Find **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 06, 2026 **What do you like best about Braze?** Navigating through the menus is straightforward. I can easily find the information I need on a daily basis with just a few clicks. **What do you dislike about Braze?** Based on my current needs, I don’t have anything I dislike about Braze. **What problems is Braze solving and how is that benefiting you?** I mainly use it to look up information about our users. Because the information is easy to access and all communication is kept in one place, it makes my work much easier. ### 3. Flexible API, But Complex Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 25, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** I like using Braze because it serves as an all-in-one platform, which means I don't have to use a variety of platforms for different tasks. The API triggers are easier to configure using Liquid, giving me more creative control. Liquid is also accessible and easier to learn, and once I know how to use it, the creative solutions are endless and flexible. **What do you dislike about Braze?** There's a lot. Open rate is inflated to include machine opens. We have to reconfigure our data to accommodate Braze usability. A lot of tech on the backend has to happen for Braze to work how we want it. **What problems is Braze solving and how is that benefiting you?** I use Braze as an all-in-one platform for omni-channel campaigns, simplifying processes by not needing multiple platforms. API triggers are easier to configure with Liquid, giving me more creative control and flexible solutions. **Official Response from Emily Calderon:** > Thank you for taking the time to review Braze. We have shared your constructive feedback around analytics with our team directly. ### 4. Precise Reports, Slow Loading **Rating:** 4.0/5.0 stars **Reviewed by:** Jordy M. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** November 28, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** I appreciate the ease of use and campaign tracking with Braze. The reporting is valuable and allows me to obtain data to see which campaigns are working or not, which helps in making the right decisions. The IT team was also able to set everything up very well and quickly. **What do you dislike about Braze?** The loading speed **What problems is Braze solving and how is that benefiting you?** I use Braze for its ease of use and campaign tracking. The reporting and ability to obtain data allow us to see which campaigns are working and to make good decisions. ### 5. Holistic tool for owned channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 04, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Expanded in-platform reporting has been helpful. Copy across workspace is a big save for teams. **What do you dislike about Braze?** Shopify integrations do not run as smooth as other platforms. **What problems is Braze solving and how is that benefiting you?** Braze has empowered my teams to efficiently implement and scale personalized messaging acrossed owned channels. ### 6. Customizable Comms with Powerful Liquid Logic **Rating:** 5.0/5.0 stars **Reviewed by:** sharon n. | Online Specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 23, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** I like the liquid logic we can use to customize comms **What do you dislike about Braze?** sometimes the data analysis are incorrect **What problems is Braze solving and how is that benefiting you?** The communication towards our app users, the building better digital comms and seeing how effective these are. ### 7. Flexible and Scalable, But Needs UI Refresh **Rating:** 3.5/5.0 stars **Reviewed by:** iris i. | Senior Product Designer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 12, 2025 **What do you like best about Braze?** I find Braze really flexible because you can go as basic or as granular as you want or need, making it scalable to my needs. Learning Braze was fairly intuitive and self-discoverable, and there's great documentation which makes it easy to learn. I like that you can just learn it as you go. **What do you dislike about Braze?** I don't like the UI and UX for sure. It's very old and outdated, which made me trust the platform less initially. **What problems is Braze solving and how is that benefiting you?** I use Braze for scheduling, audience segmenting, and shipping modals without engineering help, making it scalable to my needs. **Official Response from Emily Calderon:** > Thank you for writing Braze a review, Iris! We are happy to hear that Braze has fit your needs well. We appreciate your feedback on the UI refresh we launched in early 2025. ### 8. Unmatched Personalization and Seamless Customer Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Swapnil K. | Associate Director - Client Success, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 08, 2025 **What do you like best about Braze?** Braze excels at unifying data and powering real-time, personalized messaging across channels. Its segmentation, journey builder, and experimentation tools make it easy to deliver impactful customer experiences. **What do you dislike about Braze?** Message template management: Finding or comparing templates across channels requires multiple clicks, which can slow workflow for teams handling many variants. Data dashboards: Customizing or locating certain analytics views can feel unintuitive, especially when switching between message-level and user-level metrics. **What problems is Braze solving and how is that benefiting you?** Braze solves the challenge of delivering consistent, personalized messaging across channels. It unifies customer data, automates journeys, and triggers real-time messages, helping teams improve engagement, retention, and campaign efficiency. ### 9. Engage with existing and potential customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 29, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Setting things up is now easier than before with features such as drag-and-drop **What do you dislike about Braze?** 1-1 personalised training from account managers **What problems is Braze solving and how is that benefiting you?** The customer/subscriber base was stagnant for a bit, but Braze provided multiple solutions on how to grow and maintain this. ### 10. Great platform and support. Still enjoying in 3rd year. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 09, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** The biggest upside is the clean, easy to use platform. **What do you dislike about Braze?** No major downsides. The support team and available resources have assisted on any requests for assistance. **What problems is Braze solving and how is that benefiting you?** Braze solves the need to effectively message our customers through email and mobile channels. ### 11. Love the Targeting Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Simin J. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The targeting capabilities in braze can get so niche **What do you dislike about Braze?** It takes too long to create a canvas sometimes **What problems is Braze solving and how is that benefiting you?** Allows us to connect with our audience and it’s easy ### 12. Usability - Braze **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 22, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** the ease of creating automatic journeys. **What do you dislike about Braze?** not having an option so that we can cross-reference the journeys that this customer received, for example **What problems is Braze solving and how is that benefiting you?** I am managing to automate journeys and carry out a/b tests with winning and challenging communication, saving me time ### 13. Intuitive Journey Builder and Powerful Segmentation for Scalable Personalisation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Its intuitive journey builder, real-time customer data, and powerful segmentation make personalised, cross-channel campaigns easy to execute, optimise, and scale efficiently. **What do you dislike about Braze?** Steep learning curve, limited reporting depth without external tools, and costs can scale quickly. Some integrations and customisations require technical support, slowing down execution for non-technical users. **What problems is Braze solving and how is that benefiting you?** Unifies customer data and enables real-time personalised messaging, improving engagement, conversion rates, and overall campaign efficiency. ### 14. Seasoned Braze User with 3+ years previous ESP experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 13, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** From my experience, the accessibility and helpfulness of Braze's customer support truly stand out as its best feature, especially when compared to competitors like Iterable and Hubspot. **What do you dislike about Braze?** The UI and UX feel somewhat cluttered and are not as intuitive as what I’ve experienced with Iterable and Hubspot. When searching for campaigns, it’s hard to quickly identify which ones are actually completed. The terms 'stopped' and 'archived' imply that a user intentionally ended or archived a campaign, which isn’t always the case. For instance, one-time sends from months ago still appear under 'All Active,' even though I would consider them completed and no longer active. **What problems is Braze solving and how is that benefiting you?** Braze enables us to create multi-channel journeys for our marketing efforts, helping us identify and utilize the most effective channels for each customer. ### 15. A powerful lifecycle engine—if you’ve got the data to drive it **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew L. | Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 29, 2025 **What do you like best about Braze?** Braze runs daily across our GTM motion at Drova. It’s plugged into our stack—Segment, Zoho, Relevance AI, PostHog—and powers key journeys like onboarding, email nurture, and free-to-paid conversion. We’re triggering campaigns off CRM fields, custom events, and form submissions. Messaging is behaviour-driven and personalised at the account/contact level. Canvas Flow gives us the flexibility to adapt logic based on what users do (or don’t do) across web, email, and product. Ease of use is solid once you’re up the curve. Building and testing canvases is smooth. We run Braze every day—it’s our primary channel for lifecycle comms. Even non-technical team members can confidently build and ship campaigns, as long as we’ve done the data groundwork. And customer support? Best in class. Shoutout to Kathi—responsive, detailed, and genuinely helpful. That kind of support makes a huge difference when you’re moving fast. **What do you dislike about Braze?** There’s still friction with custom event handling and data dependencies. If your event taxonomy or attributes are inconsistent, you’ll run into headaches—especially with API-based logic and identity management. The platform expects a mature data setup. We’ve had to implement internal standards to keep campaigns organised and avoid errors—naming conventions, QA steps, branching rules. Liquid works well but has a steep learning curve for most non-technical marketers. Pricing can scale quickly with MAUs and features. But if you’re serious about using Braze as your core lifecycle engine—not just a messaging tool—it pays off. **What problems is Braze solving and how is that benefiting you?** Braze solves our biggest challenge: delivering personalised, timely, and context-aware communication across the customer lifecycle—without relying on manual ops or dev time. We’re running a product-led growth motion, which means scale and speed matter. Braze lets us automate onboarding, free-to-paid conversion, re-engagement, and nurture flows using real-time signals from CRM, product usage, and website behaviour. That helps us drive adoption, reduce drop-off, and accelerate conversions. Before Braze, journeys were either too generic or too manual. Now we can trigger outreach based on specific user actions, segment by CRM status or lifecycle stage, and tailor content dynamically—all from a central platform. The biggest benefit: our GTM team can operate independently with data-driven automation, while our sales and product teams get cleaner handoffs and better-engaged leads. It’s tightened the loop between marketing, product, and growth. ### 16. Empowers Automation with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Dimitrios Dimosthenis M. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 29, 2025 **What do you like best about Braze?** I like Braze for its ease of use, technical capabilities, and webhook integrations. These features help me enable more complex audience paths and create ways to integrate external tools, making my work more efficient. **What do you dislike about Braze?** The landing pages are still very limited, the multi-select feature is missing, and some API endpoints being limited to 14 days of data. **What problems is Braze solving and how is that benefiting you?** I use Braze for orchestrating lifecycle automations and marketing campaigns. It enables complex audience paths and integrates external tools smoothly, enhancing our CRM efforts. ### 17. Good but annoying **Rating:** 3.5/5.0 stars **Reviewed by:** Peter A. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Liquid code is very useful and I like to use it **What do you dislike about Braze?** User interface changes can be disruptice to day to day working **What problems is Braze solving and how is that benefiting you?** Sending emails **Official Response from Andrea Nieto:** > Thanks for your feedback. Glad to hear you’re finding Liquid useful. We also understand that UI changes can be disruptive, and we’ve shared that input with the team as we continue to improve the experience. Appreciate you taking the time to share. ### 18. Amazing tool to craft the best user engagement journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Lorenzo B. | Product Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 30, 2025 **What do you like best about Braze?** Its real-time, cross-channel orchestration with behavioral segmentation enables you to trigger hyper-personalized messaging (push, email, in-app, SMS) based on live user events that drives higher retention and conversion without engineering support. This is something that empowers PMs and Marketers to have real impact on product metrics without writing a single line of code. **What do you dislike about Braze?** The initial setup complexity and governance overhead, especially when multiple teams handle campaigns across several channels. Without a clear taxonomy for tags, events, and naming conventions, the workspace can become chaotic fast. **What problems is Braze solving and how is that benefiting you?** Braze helps turn raw user behavior into timely, personalized nudges, maximizing conversion events, reducing churn, and boosting KPIs. I can ship more experiments, learn faster, and drive growth without waiting on dev cycles. ### 19. I am very satisfied with Braze. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 13, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze has a great UI that makes it easy to track metrics and report on campaigns. Campaign configuration is also very seamless. Drip series are quite easy to set up via Canvas. I also really like all of the learning materials that Braze offers. **What do you dislike about Braze?** There are a few minor things that could be improved upon. For example, when you need to add certain identical custom attributes or events in bulk, I wish there was an option to duplicate the selected attribute/event instead of having to find it manually each time. **What problems is Braze solving and how is that benefiting you?** Braze allows us to build a comprehensive lifecycle for our users and makes it easy to personalize our campaigns, test various iterations of our campaigns, automate them, and keep track of how everything is performing. ### 20. Love the Interface—Clean and Intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Amelia P. | Customer Relationship Marketing Executive, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Interface is easy to use and intuitive. Like BrazeAI Operator feature. **What do you dislike about Braze?** Cannot select multiple nodes in a canvas. **What problems is Braze solving and how is that benefiting you?** Creating personalised, tailored journeys. ### 21. Marketing Specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Sophia S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** The constant evolvement and expertise in the industry makes me know that i'm staying up to date on industry trends and can trust that the software will help me do marketing the best. **What do you dislike about Braze?** It was really hard for my company to onboard Braze with a lot of our data issues on our end (granted, it helped us recognize the problems), but it's intimidating and draining to tackle especially when you're first learning the software. **What problems is Braze solving and how is that benefiting you?** Personalized marketing. It helps to tailor the journey for my users. ### 22. Intuitive Engagement Tool with Room for Template Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Vishal K. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 19, 2025 **What do you like best about Braze?** I love how Braze is super intuitive and connects effortlessly with our databases. It allows us to reach our customer base and engage with them regularly. **What do you dislike about Braze?** I think the email creation process is lacking in templates and ingenuity. You guys should have a ton of data on what works and it would be awesome if those templates would just be available. Not easy because of the complexity of the data. **What problems is Braze solving and how is that benefiting you?** Braze allows us to reach our customer base and engage with them regularly. ### 23. Easy, Real-Time Personalized Messaging at Scale with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 16, 2026 **What do you like best about Braze?** Braze makes it easy to deliver personalised, real‑time customer messaging at scale. It's intuitive Canvas journeys and strong segmentation tools help teams build smarter, more impactful CRM campaigns. **What do you dislike about Braze?** Braze can feel complex for new users, especially when managing advanced data setups. **What problems is Braze solving and how is that benefiting you?** Braze helps unify customer data and automate personalised journeys, reducing manual campaign work. ### 24. A powerful platform once you get past the learning curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 05, 2025 **What do you like best about Braze?** Braze helps us manage communication across all channels in one place. The personalization capabilities and real-time triggers make it easy to send relevant messages that actually convert. The UI feels clean and modern once you get used to it. **What do you dislike about Braze?** The learning curve can be pretty steep at first, especially for non-technical marketers. Some of the reporting tools feel limited, and creating fully customized dashboards often requires developer support. Once you’re past that, though, the platform runs smoothly. **What problems is Braze solving and how is that benefiting you?** Braze helps us build user segments based on specific behavioral and demographic rules, which makes targeting much more precise. The fact that it integrates automatically with our other platforms saves a ton of manual work and keeps the entire process smooth and consistent. ### 25. Braze is on the rise! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 20, 2025 **What do you like best about Braze?** Braze stands out for its ability to activate real time first party data from multiple sources and power highly targeted segments that updates dynamically as users take action. It's Canvas journey builder makes it easy to orchestrate personalized, cross channel customer experiences across an omnichannel experience. The platform also brings strong AI drive personalization capabilities helping marketers deliver relevant content at scale. With a robust ecosystem of integrations and flexible APIs, it fits seamlessly into modern tech stacks and supports both marketing and engineering workflows. Braze enables teams to move beyond message execution to drive real growth, retention and ROI. **What do you dislike about Braze?** From a business perspective, I think Braze, much like other expanding organizations, is evolving and heading in a positive direction. At this point, I don't have any real dislikes. **What problems is Braze solving and how is that benefiting you?** Braze helps our clients deliver personalized, real time messaging across channels, solving challengers around fragmented data and inconsistent engagement. It enables dynamic segmentation and orchestrated journeys , improving campaign effectiveness and ROI. For me, it allow quick strategy testing, clear measurement of results and the ability to guide clients with actionable insights ### 26. Braze - Customer Engagement Platform - Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 05, 2025 **What do you like best about Braze?** Braze is a very easy to use platform when it comes to Marketing, based on actual and dynamic segmentation. The platform has many features that make it the Marketer's go to platform for launching customer engagement campaigns. Braze is very easy to use and offers a wide range of self-learning courses, as well as live courses, which help marketers gain detailed knowledge. I am very happy to recommend Braze to anyone who is looking to get their marketing to the next level. **What do you dislike about Braze?** Braze certifications are very costly. If the price comes down, then many marketers would love to complete the certification. This is one thing that needs to be checked. **What problems is Braze solving and how is that benefiting you?** Braze is solving the real traditional marketing problems. As a Marketer I use to rely only on specific individual platform for Email marketing, paid ads and automation but Braze is next level. Braze has very advanced features which enable Marketers to personalize their messaging and target the audience based on dynamic segmentation as opposed to the static segmentation which I use on SAP Marketing Cloud. ### 27. CRM Manager for specialty grocery **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew B. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** I appreciate that Braze maintains a clear focus and is always evolving. While some other CRM platforms can feel like a "Jack of all trades, master of none," Braze gives me the opposite impression. **What do you dislike about Braze?** While Braze is making impressive strides with innovative technologies like AI, I feel that some of the fundamental aspects are still not best in class. I would like to see them place more emphasis on refining the basics once again. **What problems is Braze solving and how is that benefiting you?** Braze is our only B2C CRM platform, so it allows us to send cross channel, real time marketing to our millions of customers. Braze allows us to target customers across all aspects of the customer journey, helping drive ROI, and delivering personalized messages that matter to our customers. ### 28. Flexible Multi-Channel Integration with Easy Access **Rating:** 4.0/5.0 stars **Reviewed by:** Costa G. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Flexible integration and ease of access to multiple channels **What do you dislike about Braze?** Pricing structure, use of a credit system **What problems is Braze solving and how is that benefiting you?** Reach and reducing lapsed users ### 29. Fast Speed to Market with an Easy UI and Quick Proofing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Speed to market. Easy UI and quick proofing process. **What do you dislike about Braze?** It would be good to set custom attribute within the canvas using liquid to utilise and empower dynamic variants in templates based on canvas message steps. **What problems is Braze solving and how is that benefiting you?** Easy content updates by marketers through use of Catalogs to cut out the middle man and avoid template rewatch and canvas relaunch. ### 30. Easy to Use and Constantly Evolving **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** Braze is easy to use and constantly evolving **What do you dislike about Braze?** there isnt really any downsides to braze **What problems is Braze solving and how is that benefiting you?** Minimising operational tasks ### 31. Love Everything About It **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan s. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** over the complimentary food. and the meeting **What do you dislike about Braze?** actually,everything is almost perfect.no **What problems is Braze solving and how is that benefiting you?** how me find the most perfect easy? ### 32. Effortless Newsletter Management and Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 02, 2025 **What do you like best about Braze?** very easy to use, hoping to use it everyday for the sending of our newsletters as well as use it for automating messages to our users. **What do you dislike about Braze?** Have not been using the system to it's full extent yet, so cannot really answer this question. But if I have to guess, it will most likely be the implementation of our data into Braze and to use that data to it's fullest. **What problems is Braze solving and how is that benefiting you?** Communication to users is way better than it was, segmented user-journeys to an extent we did not have before. ### 33. smart CRM made easy **Rating:** 5.0/5.0 stars **Reviewed by:** leticia r. | Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze is a great CRM tool, specially when you are a small company and you want to step up your CRM game. for large enterprises I see some product fit gaps and integration challenges, but overall a great platform as well. **What do you dislike about Braze?** the workspaces are a little bit constraining when you have a global company with lots of workspaces. its a bit obscure the delivery of the messages, why didn't someone received and why not **What problems is Braze solving and how is that benefiting you?** delivering CRM messages through a single platform ### 34. Great tool for marketing comms **Rating:** 4.0/5.0 stars **Reviewed by:** Emma N. | CRM Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 12, 2025 **What do you like best about Braze?** Braze is quite easy to navigate and use to send out marketing comms. It has many features that allow you to optimise your messaging, scheduling and segmenting. It's also good to see the Product teams constantly releasing new updates and fixes. The Support team are wonderful. They're quick to respond, and very helpful. Braze is my favourite CRM & messaging platform I've used. **What do you dislike about Braze?** There's room for improvement in the UX of some of its features. For example heatmaps of your emails to see clicks, are only available for desktop view, not mobile view. In the Canvas and Campaigns homepages, there are too many columns taking up space, and when you unselect some columns from view, there is no way to save this as your default - you need to unselect these every time. Braze has a lot of potential to improve its reporting features as these are lacking and clunky. **What problems is Braze solving and how is that benefiting you?** Braze helps our segmentation a lot. We can effectively target the right audiences. ### 35. Great UX for Managing Multi-Channel Lifecycle Plans in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 22, 2026 **What do you like best about Braze?** I like the overall UX design and its ability to provide multi-channel lifecycle plans in one place. **What do you dislike about Braze?** The reporting is very simple and barebones. It would be amazing if there was more visualization of the data. **What problems is Braze solving and how is that benefiting you?** Braze is giving us one central place to run all of our lifecycle marketing strategies. It also houses all of our email templates and campaigns. ### 36. Project Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin W. | Project Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 14, 2025 **What do you like best about Braze?** The platform is very straight forward and the support about we receive through our Braze representative is always super helpful and accommodating to our team. **What do you dislike about Braze?** I don't dislike anything about Braze currently. **What problems is Braze solving and how is that benefiting you?** Braze is helping us reach more of our customers and storing more personalized information based on customer preferences than our own internal platform. ### 37. Intuitive, Advanced, and Easy to Use—Great Features at the Forefront of AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Intuitive and advanced. Super easy to use. Great Features and at the forefront of AI advancements fast response when support required **What do you dislike about Braze?** Liquid AI tool hasn't worked too well for us yet Cannot copy messages between canvases and variants Campaigns can be limited over canvases Link alias **What problems is Braze solving and how is that benefiting you?** AI and improving efficiencies ### 38. Practical Marketing Tool with Good Targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Enzo C. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from French using AI. **Reviewed Date:** December 26, 2025 **What do you like best about Braze?** I appreciate the feature flag of Braze, which is really convenient. It allows me to target different audiences and get feedback from a specific group of users. **What do you dislike about Braze?** The interface but it has been redone recently, maybe more documentation sometimes it's a bit lacking on the max capacity. **What problems is Braze solving and how is that benefiting you?** I use Braze to send push notifications and communicate news to our user base, and the feature flag is really handy for targeting different audiences. ### 39. Braze: Great for marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** My team just started using braze, and I primarily do data analytics out of it. I am impressed with how quickly our devs/product teams are able to spin up new canvases and direct traffic. I'm also interested in the Offerfit and Braze AI tools, but as we are still implementing, I can't leave a full review of them. **What do you dislike about Braze?** As a non-marketing firm that is using Braze, there's definitely been a few instances where we haven't had the most aligned use cases. I feel as if this isn't a weakness of Braze, just a mis-alignment to an extent. Some KPI's that we track are longer than same-day or same-week, but some things (like intelligent selection) start picking winners and losers incredibly quickly. **What problems is Braze solving and how is that benefiting you?** Braze is helping solve the problem of getting the right message to the right customer. In our legacy system, we had only three SMS texts sent on a stock cadance, and any variation was months of work. With Braze, we have rolled out over 40 messages dynamic based on customer information in a few months, with more to come. ### 40. Easy, Intuitive Platform That Stands Out **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 25, 2026 **What do you like best about Braze?** It is really easy and intuitive. I had worked with other platforms but this one is one of the easiers **What do you dislike about Braze?** That you can't select different actions inside canvas but you need to select one by one **What problems is Braze solving and how is that benefiting you?** Helping with sending communications to the right audiences at the right time ### 41. Braze is an incredible tool that helps push our business forward. **Rating:** 5.0/5.0 stars **Reviewed by:** Manan P. | Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** I like the amount of product features that it has. It is a one stop shop for all mobile messaging needs exactly what is needed for our business **What do you dislike about Braze?** I would like a unauthenticated customer solution/some sort of identity resolution. **What problems is Braze solving and how is that benefiting you?** Braze is solving having multiple tools to achieve a unified client experience. Having all the channels in one allows for better cross channel journies, that wouldn't exist if we have mutiple vendors for multiple channels ### 42. An absolute game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Derek M. | Optimization Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2025 **What do you like best about Braze?** Braze has been an absolute treat to implement, right from day one the product and team have been so easy to work with and get support from. I use Braze every day for all things through our mobile app, from Push to Content Cards, Banners and In-app messaging. The integration has been a breeze and I'm so excited to grow out our use cases and create best-in-class customer experiences! **What do you dislike about Braze?** I honestly have no notes - Braze has been an absolute game changer and I love the platform! **What problems is Braze solving and how is that benefiting you?** Braze is solving the problem of not being able to get in touch with our customers from one of our highest traffic platforms. ### 43. Easy to Use with Intuitive Features and a Great Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: G2 Gives Campaign:** G2 Gives Campaign. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 20, 2026 **What do you like best about Braze?** Easy to use, great support team and intuitive features **What do you dislike about Braze?** Sometimes we experience reporting issues, or personalisation limits, however this is more due to set up **What problems is Braze solving and how is that benefiting you?** Saves time and training as easy to use ### 44. Easy, Intuitive Campaign Management That Works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Easy to use, intuitive design and great for campaign management **What do you dislike about Braze?** For the use case of our business and my role, it can feel a little manual when creating/editing campaigns **What problems is Braze solving and how is that benefiting you?** A temporary solution to fulfil a business project. Wider uses within my team includes CRM management ### 45. Flawless CRM Integration, Effortless Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Sam L. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 06, 2026 **What do you like best about Braze?** I like Braze for its functionality which works great for anything CRM related. It's already good, and all the features are equally as good as each other. The initial setup was easy, and I don't see any areas that need improvement. **What do you dislike about Braze?** Nothing! the tool is super easy to use **What problems is Braze solving and how is that benefiting you?** Braze solves lots of customer-related problems and I appreciate its functionality. ### 46. Great Support Team with Constant New Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The strong support team and the platform’s ongoing innovation, with new features being rolled out consistently. **What do you dislike about Braze?** At times, the UI can feel a bit clunky, especially in the journey builder. **What problems is Braze solving and how is that benefiting you?** Braze simplifies personalisation, and the AI assistant helps me streamline workflows and boost productivity. ### 47. Elite Multichannel Messaging That Connects Customers Your Way **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** The ability to use multi channel messages and finding the best way your customers want to be connected through is elite! **What do you dislike about Braze?** Setting up some of the features can take longer than it may seem **What problems is Braze solving and how is that benefiting you?** Meeting our customers where they want to be met ### 48. Twenty3 Group review – Tyson Wray **Rating:** 4.0/5.0 stars **Reviewed by:** Tyson W. | Arts writer/critic, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 21, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** The introduction of the AI-fuelled MCP server is a great (albeit scary!) way to generate conversational access to our customer data. **What do you dislike about Braze?** The uploading of data is still very clumsy, and considering I am sometimes upload CSVs with 10,000 email address, having the slightest error in one that is user generated is very time consuming when it derails the entire upload. **What problems is Braze solving and how is that benefiting you?** Selling tickets to our events and following up customers that haven't converted with the automation options. ### 49. Easy to use, and great technical support when needed. **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan S. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** The canvas and user journey options are unbeatable. Braze makes it easy to meet the user where they're at with the correct personalized messaging. The technical and strategic support from the management team is super helpful and always willing to assist. **What do you dislike about Braze?** The only downsides I've encountered are some delays in API triggered messaging as well as some large scale outages that have occurred within the last year or so **What problems is Braze solving and how is that benefiting you?** Braze solves the problem of reaching out to potential churn users outside of the app experience. Using push and email to contact these users have allowed our app to continue to grow while meeting our retention goals. ### 50. Beat in Class CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 29, 2025 **What do you like best about Braze?** The interface is so easy to navigate. The documentation is straightforward and provides context to anything you want to build. The CSMs assigned to your account are so helpful. Everything about Braze is a great experience. **What do you dislike about Braze?** Perhaps the intricacies of API triggered sends - no information on the Braze side aside from the campaign ID to identify which API goes where. I'd like a full list of the data points we have from an API logged on the Braze side for easier build. **What problems is Braze solving and how is that benefiting you?** Our entire customer journey is in Braze. Braze provides a platform for us to market to our users in targeted, data-based ways. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-09-04+22%3A13%3A08+-0500&secure%5Bsession_id%5D=0fcc0c79-3b63-46d4-9186-0125278f664e&secure%5Btoken%5D=f8b16c09df7c2814f99610b035479c5dd2f73e10dfa81ff0052d9e929cb822ac&format=llm_user) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (813 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,383 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,400 reviews)