# What is ActiveCampaign used for?

What is ActiveCampaign used for?

##### Post Metadata
- Posted at: almost 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Activecampaign is great for email marketing.  You can send out a series of emails either manually or with automation for an event, product launch, or changes in your business, and utilize ActiveCampaign to connect with your customer list.

One of the keys is being able to add graphics or video in the email, as well as pre-schedule to send at a later date

I know I'm only utilizing a small percentage of what the capabilities are but I will continue to expand its uses.  

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Business Consultant



### Comment 2

It's a software used for client communication automation, which includes email marketing and email/message campaigns. The automation feature can be used for different purposes, including sales.

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Operations Manager at Perestroika



### Comment 3

It's an automated email delivery system

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Hypnotherapist



### Comment 4

Provider for sending marketing emails to your list...

They also have a CRM that can fit most of the needs for a business

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Business consultant, Marketing  consultant



### Comment 5

Email marketing

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Support Worker en WithYou 



### Comment 6

CRM, emailing and automation

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: CTO & Co-Founder at Semactic | SEO Software based on Data Analytics & AI | Let's empower your SEO Strategy



### Comment 7

Email marketing, email marketing automation, sales CRM, and simple landing page builder for opt-in 

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Founder



### Comment 8

We use it to manage our contact and store information we get on them. We also send various types of communication via email and MSM

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Marketing asistant



### Comment 9

Organizing your contacts, automating emails, setting them up on drip campaigns, keeping track of the deals you have in process and much more.

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Sr. Video Production & Digital Media Manager



### Comment 10

Marketing Automation

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Director, Digital Marketing & Production



### Comment 11

To successfully create, manage, and automate emails so that you can followup with leads quicker and more efficiently!

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: CEO Travel Live Give, Author, Podcaster, Creator of The Ukulele Project, Course Creator



### Comment 12

Creating and managing email marketing campaign along with creating automations that engage with recipients in any manner you want.  Also great for creating landing pages for special promotions, or events that gurantee your users will have the exact experience and path of action you want them to have.

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Head Of Marketing at Fabtech Systems LLC



### Comment 13

ActiveCampaign provides Customer Experience Automation. This is an encompassing term that involves Customer Relationship Management, email marketing, landing pages etc. that can all be used to automate a customer's journey.

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: CRM and Systems Consultant



### Comment 14

I use it to keep in contact with my clients and potential clients automatically. 

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Real Estate Agent



### Comment 15

Big Picture: Growing email list
Specifically: creating funnels that allow business owners to automate the engagement process.
Bottom line: streamline process, save time, keep potential customers engaged

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Owner




## Related Product
[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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