G2

Nitish S.

senior manager

Small-Business (50 or fewer emp.)

9/22/2026

"Strong for cross-channel campaigns and lead nurturing, but integrations and reporting can lag"

4.5/5

What do you like best about Adobe Marketo Engage?

I like that it helps us connect with customers across different channels, improve the website journey, and turn social traffic into actual conversions. It reduced the manual work involved in email, segmentation, follow ups and reengagement campaigns, and made it easier to run these campaigns at scale. It’s also helped us better identify and prioritize high-intent leads through targeted email campaigns, personalized content, and behaviour based journeys, and it makes communication feel less generic by using behaviour and engagement data for personalization. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Integrations can sometimes require technical support, customization takes time, and real time reporting may not always be as flexible or quick as we need for day to day marketing decisions. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It reduced manual work for email and segmentation and helped us run follow ups and reengagement campaigns at scale. We’ve been able to better identify and prioritize high-intent leads and nurture them with targeted, personalized journeys, which helps engage users at the right stage and improve their readiness to convert. Personalization based on behaviour and engagement data has also improved engagement and made messaging feel less generic. Review collected by and hosted on G2.com.