# Is marketo a CRM?

Is marketo a CRM?

##### Post Metadata
- Posted at: over 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help businesses with lead generation, email marketing, lead nurturing, and other marketing-related tasks. While Marketo can integrate with CRM systems (such as Salesforce or Microsoft Dynamics) to align marketing and sales efforts, it is not a CRM itself. CRM systems are focused on managing customer relationships, sales, and customer data, while marketing automation platforms like Marketo are geared toward marketing and lead management.

##### Comment Metadata
- Posted at: over 2 years ago
- Author title: Digital Marketing Manager at IIM Pvt Ltd



### Comment 2

Marketo is a lead management, email marketing, consumer marketing, and mobile marketing software. Yes its a CRM with other funtionalities

##### Comment Metadata
- Posted at: over 2 years ago
- Author title: Design & Marketing (@Quizly.App) at digiMoGo, Inc.



### Comment 3

doesn't provide a built-in CRM

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Mechanical engineer


#### Reply 1

Comment deleted by user.

##### Reply Metadata
- Posted at: over 2 years ago
- Author title: Digital Marketing Manager at IIM Pvt Ltd



## Related Product
[Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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