
I have been using Omnisend for our small business for about nine months now and I have been very happy with it. The platform is affordable and the features are more than enough for our needs. The implementation was straightforward and we did not need any technical assistance to get started. The interface is easy to navigate and I was able to figure out how to use the main features within a few hours. The email builder is intuitive and the templates are a great starting point. I can create nice looking emails without any design experience which is important because we do not have a dedicated designer on our team. The automation features have been very useful for us. We set up a welcome series and an abandoned cart workflow and they have both been effective. Review collected by and hosted on G2.com.
There is not a lot to dislike about Omnisend. The platform does what it is supposed to do and it does it well. If I had to pick something it would be that the form customization options are somewhat limited. I would like to have more control over the design of our popups and signup forms. I also think the analytics could be improved. Review collected by and hosted on G2.com.
Getting professional email marketing up and running without technical help or a designer on the team is a real win, and it sounds like Omnisend is pulling its weight for you. We hear you on the form customization and analytics - good feedback. Thanks for sticking with us these past nine months and for sharing this!