--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14703 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14703 scale: '5' date_modified: '2026-06-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,703 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find **ActiveCampaign's ease of use** exceptional, simplifying automation and contact management for personal or business needs. (847 reviews) - Users find **automation programming effortless** , enabling seamless contact filtering and tailored client communication with ActiveCampaign. (786 reviews) - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns with effective segmentation and versatility. (653 reviews) - Users find ActiveCampaign's **automations** powerful and easy to set up, enhancing organization and efficiency in their workflows. (620 reviews) - Users value the **comprehensive capabilities** of ActiveCampaign, especially for effective segmentation and personalized email marketing. (573 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (520 reviews) - Helpful (497 reviews) - Intuitive (473 reviews) - Integrations (421 reviews) - Marketing Automation (416 reviews) **What users dislike:** - Users find the **learning curve challenging** , requiring significant time and support to navigate the platform effectively. (418 reviews) - Users find the **pricing steep** for newer plans, making it a potential barrier for some businesses. (402 reviews) - Users feel the **missing features** like easy form building and drag-and-drop options hinder their experience with ActiveCampaign. (388 reviews) - Users note the **limited features** of ActiveCampaign, particularly in reporting, testing, and design capabilities. (294 reviews) - Users find ActiveCampaign to be **not intuitive** , especially when navigating complex automations and email creation processes. (280 reviews) - Steep Learning Curve (237 reviews) - Learning Difficulty (229 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. 3months experiance **Rating:** 5.0/5.0 stars **Reviewed by:** Suvendu S. | Digital Marketing Executive, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about ActiveCampaign?** The visual automations are the star for me—I can sketch a journey in minutes and it just runs. Having email, CRM, and lead scoring under one roof keeps everything organized and saves me a ton of back‑and‑forth between tools. I have used for 3 moths almost daily and its easy to Intergrate. **What do you dislike about ActiveCampaign?** It can feel heavy on day one. Getting the first few flows, fields, and integrations set up took some trial and error, and support replies aren’t always instant. Once it’s dialed in, though, it’s smooth sailing. **What problems is ActiveCampaign solving and how is that benefiting you?** Automates follow-ups and segmentation, so fewer leads slip through and timing improves ,Centralizes contact and deal data, making handoffs between marketing and sales smoother and Speeds up campaign creation with reusable templates and forms, saving hours weekly. Better targeting with tags/scoring leads to higher engagement and conversions. Clear reporting helps double down on what works and fix what doesn’t. ### 2. Powerful Automations and User-Friendly Control **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about ActiveCampaign?** What I appreciate most about ActiveCampaign are its automation features. After setting them up, they take care of much of the follow-up and tagging automatically. I also find it straightforward to segment my contacts, which makes sending personalized emails much easier. All in all, it offers me a strong sense of control while remaining user-friendly and not overly complex. **What do you dislike about ActiveCampaign?** At times, I find ActiveCampaign somewhat confusing to navigate, particularly when attempting to accomplish straightforward tasks. While it functions well once you become familiar with it, the initial learning curve can be a bit frustrating. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has made it much easier for me to manage follow-ups and keep my emails well organized. Previously, I handled many tasks manually and would sometimes forget to reach out to contacts. With the automations, the right emails are sent at the right moments, and the tagging and segmentation features give me a clear picture of each contact's status. Overall, it saves me time and ensures my outreach remains consistent. ### 3. Driving Growth Through Smart Marketing Automation with ActiveCampaign **Rating:** 5.0/5.0 stars **Reviewed by:** Marlon P. | Administrative Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is the depth of its automation features. The platform makes it easy to create personalized customer journeys, segment audiences with precision, and integrate campaigns across email, CRM, and SMS—all from one place. **What do you dislike about ActiveCampaign?** While ActiveCampaign is powerful, the platform can feel overwhelming at first. There’s a bit of a learning curve to fully understand all the automation options, and reporting could be more customizable for deeper analytics. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me centralize my email marketing, CRM, and automation in one platform. Instead of juggling multiple tools, I can create personalized campaigns, track leads, and automate follow-ups seamlessly. This saves time, improves customer engagement, and ultimately supports higher conversion rates. ### 4. A Reliable Powerhouse for Email Marketing and Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Tunde N. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign’s automation capabilities are incredibly powerful — you can build everything from simple email sequences to complex, multi-step workflows with ease. It also integrates seamlessly with a wide range of apps, which makes it a great hub for marketing and sales tools. The customer service is excellent as well — always responsive and helpful. **What do you dislike about ActiveCampaign?** Honestly, there’s not much to complain about. The platform has been reliable and consistently improving over the years. **What problems is ActiveCampaign solving and how is that benefiting you?** We use ActiveCampaign for email marketing and automation. It’s helped us streamline and organize our workflows, saving us a lot of time and manual effort. Being able to automate much of our communication and customer journeys has had a big impact on efficiency. ### 5. ActiveCampaign: Easy to Use with Powerful List and Automation Features **Rating:** 4.0/5.0 stars **Reviewed by:** Nico v. | Operationeel directeur, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about ActiveCampaign?** Without any prior knowledge, ActiveCampaign is easy to use. The many possibilities with lists, campaigns, and automations help us inform our customers and employees, as well as monitor clicks and other engagement. **What do you dislike about ActiveCampaign?** Sometimes I miss the ability to properly test automations, especially when they include date dependencies. When you make a small mistake, you’re already one step further in your automation. A good testing feature, or a clear textual explanation of what your automation does, would be very helpful. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us gain insight and overview of the mailings sent to customers, prospects, and employees. ### 6. Marketing to Our List of Clientele **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney J. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2025 **What do you like best about ActiveCampaign?** Able to stay in constant communication with our list of clients. **What do you dislike about ActiveCampaign?** Nothing, its great and has become more user friendly which was my only concern in the beginning **What problems is ActiveCampaign solving and how is that benefiting you?** Automating our marketing to our client base, and reaching them in a professional way. ### 7. Useful tool for keeping on top of email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about ActiveCampaign?** Have been using Active Campaign for a number of years now and am very satisfied with it. It is the perfect online marketing tool for our business, letting us produce a seamless customer journey and keep tabs on all the analytics so we can see trends and changes as they happen. We use it everyday and find the platform itself is quite intuative and failrly easy to use once you know the basics. There are also lots of features that we haven't accessed yet, which I'm sure would enhance our process further. It also integrates well with many of the othr tools we use in our marketing activities. We also appreciate the service team, who when we've needed them have been extremley speedy in replying and very helpful. **What do you dislike about ActiveCampaign?** At times, some changes that have been implemented haven't made sense, but generally our only dislikes are when the system times out, or pages can't be reached. It doesn't happen often thankfully. **What problems is ActiveCampaign solving and how is that benefiting you?** We like to log all leaads and follow their journey with us. Active Campaign allows us to do that very easily. We can build automations exactly as we need them and can follow all journeys seamlessly. ### 8. The best of the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Allison B. | Owner, Founder// Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2025 **What do you like best about ActiveCampaign?** I love that I can rely on ActiveCampaign to be the best source for my email campaigns. It is easy to link this up with other platforms that I use, to streamline my business. I also appreciate all of the learning tools that are available. Loving the design aspect of an email, I so appreciate that it is very user friendly. **What do you dislike about ActiveCampaign?** The process of figuring out I need a domain/email back option was very confusing when first starting! (still a little confused on this) **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is a way for me to collect emails from landing pages/products I host on Thrive cart - I mostly use Active Campaign because of its compatibility with Thrive Cart. ### 9. From workflow design to API limits: A technical review of ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Atharvaa M. | solutions engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign strikes a perfect balance between power and usability. The automation builder is intuitive yet robust, making it easy to scale workflows. I also appreciate the seamless CRM integrations, strong personalization capabilities and flexible API which is great for building tailored, data driven customer journeys without needing multiple tools. The platform has the ability to drive measurable impact through smart automation. I see a 25% lift in email engagement and a 12% increase in conversion rates after implementing personalized workflows. **What do you dislike about ActiveCampaign?** It can be challenging to mange complex automations at scale especially when multiple teams are involved. Reporting could also be more granular for example attribution tracking across multi-channel campaigns sometimes lacks the depth needed for advanced analysis. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves key challenges around customer engagement, workflow automation and sales marketing alignment. For me, it's helped streamline lead nurturing and follow up processes through automated sequences, reducing manual effort by over 60%. The platform's behavioral tracking and segmentation tools allow for more targeted messaging which has led to 25% boost in email open rates and a 15% increase in qualified leads. Its integrated CRM also eliminates data silos, enabling smoother handoffs between marketing and sales teams and improving pipeline visibility. ### 10. Reliable Email Sending and Integrations, but Still a Bit Complex to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Lloyd T. | Founder & Fractional COO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** Reliability for sending emails and integration capability **What do you dislike about ActiveCampaign?** Still a little complex to use, not completely intuitive **What problems is ActiveCampaign solving and how is that benefiting you?** It integrates with my website to capture submitted information, email and lead magnet subscribed to. This forms a basic prospect list that I email weekly. ### 11. Intuitive Interface, Solid Email Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Dan T. | Co-Founder/ CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about ActiveCampaign?** I primarily use ActiveCampaign for email marketing for my own company and clients, and it allows me to automate my email marketing systems and sequences. I like its ease of use and really enjoy the interface because it's uncomplicated. The initial setup of ActiveCampaign was simple, and switching to ActiveCampaign was appealing because I had heard it was more robust and easier to use. **What do you dislike about ActiveCampaign?** The AI agents seem pretty basic and sometimes struggle with niche contexts, particularly for entrepreneurs operating in hyper-niched markets. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to automate my email marketing systems and sequences, making it easier to manage my marketing efforts. ### 12. Does what we need it to do but can feel a little clunky **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about ActiveCampaign?** The ActiveCampaign email function is staightforward to use and contacts are easy to find through the various filters available. We use the platform regularly for both automated and manual email communications, and can't fault it in this regard. Customer service has been helpful whenever we're messaged about an issue or billing. **What do you dislike about ActiveCampaign?** The platform can feel a little clunky and I'm sure there are features we're not using, as some things feel a little hidden or aren't clear on how to integrate into our marketing practices. The email builder can be slow when adding or removing blocks too. It would be great to be able to simplify the contacts view as well, as there are so many available fields that we don't need and it can look overwhelming. **What problems is ActiveCampaign solving and how is that benefiting you?** We send a twice monthly EDM to our subscriber base via ActiveCampaign, and house our lists and other contacts in the CRM function. ### 13. April Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2020 **What do you like best about ActiveCampaign?** duplicate campaigns is the best feature. **What do you dislike about ActiveCampaign?** Sometimes when you want to go back and you have already gone to the preview page you have to start over. **What problems is ActiveCampaign solving and how is that benefiting you?** Communication with clients is better with the chat bot ### 14. Easy-to-Use Automations That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** The automations we can run and the ease of use **What do you dislike about ActiveCampaign?** It’s a bit too expensive, especially when I need to add team members. **What problems is ActiveCampaign solving and how is that benefiting you?** Whe need a clear communication with our members, old members and potential members ### 15. Active Campaign Makes Email & SMS Notifications Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Lijo J. | Business Analysis, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about ActiveCampaign?** As a website developer, we use Active Campaign to send email and SMS notifications when users register as new users, and to share new product information and other updates. **What do you dislike about ActiveCampaign?** It’s a bit complicated to work with the API for campaigns. **What problems is ActiveCampaign solving and how is that benefiting you?** You can send bulk messages or SMS through websites whenever there is a login or a registration. ### 16. Easy to learn, robust communication **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea H. | Founder and lead teacher, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2025 **What do you like best about ActiveCampaign?** I like the ability to customize messages for certain groups on my list. Anytime I need help, they are there via the chat support. **What do you dislike about ActiveCampaign?** I would like to use more of the features of ActiveCampaign. I have to take time to learn how to maximize those features for my business. **What problems is ActiveCampaign solving and how is that benefiting you?** Communicating with my clients for daily reminders and other messages. I am able to plan ahead, lay everything out, and communicate in a timely manner. I'm also able to hand off routine communication tasks to my Virtual Assistant, and she can manage many of my campaigns, which frees me to do other things. ### 17. ActiveCampaign: A Stellar Email Marketing Journey with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been a fantastic tool for our organization's email marketing needs. The platform is incredibly user-friendly, making it easy for our team to navigate and manage campaigns efficiently. Setting up integrations with Zapier was a breeze, allowing seamless connections with other tools in our workflow. List management is straightforward and intuitive, streamlining our process for organizing and targeting our audience. Our content manager found the email design tool particularly easy to use, quickly adapting to its features without a steep learning curve. Additionally, the email domain and verification setup was simple and hassle-free, which was a significant improvement over issues we’ve faced with other platforms. **What do you dislike about ActiveCampaign?** While ActiveCampaign is highly effective, we’ve encountered a couple of challenges. The Google Sheets integration doesn’t always fire consistently, which has been frustrating as we haven’t fully identified the cause. Additionally, the lack of a native integration with Wix, our primary website lead generation tool for form fills, has been a drawback, as it would have further streamlined our workflow. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign tackles the complexity of email marketing with its intuitive, easy-to-use platform, enabling our organization to adopt and manage campaigns quickly. The user-friendly interface simplifies campaign creation and tracking, allowing our team to get up to speed without a steep learning curve. Seamless Zapier integration connects effortlessly with our tools, streamlining workflows. Straightforward list management makes audience segmentation a breeze, while the intuitive email design tool lets our content manager craft professional emails fast. The simple email domain and verification setup eliminates past setup headaches. These features save time, boost efficiency, and enable rapid adoption, empowering our team to drive effective email campaigns with ease. ### 18. AC User for 3 years - what I like and dislike **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about ActiveCampaign?** We receive a lot of support and options with our Plus plan - templates, automation, segmenting, personalization, one on one training. Being new to the platform when I started in my role, I was pleasantly surprised at how easy it was to learn and how much we're capable of accomplishing for our organization with these tools. We've grown our audience so much and raised a lot of money for our nonprofit! **What do you dislike about ActiveCampaign?** - While I love the Live chat function, it can sometimes take a few days to resolve an issue and has caused delays in our marketing operations even when I've tried to be proactive about an issue. - Plan restructuring and significant price increases this year **What problems is ActiveCampaign solving and how is that benefiting you?** Segment audiences large and small Stay in touch with supporters after their "transaction" (whether they adopt, donate, foster, etc.) Allowing our audiences to tell us what type of content they want to receive ### 19. All Tools in One Place with Easy Automation and Workflows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** All tools in one place. Easy to build automations and workflows. **What do you dislike about ActiveCampaign?** The mobile app UI and functionality are very poor. **What problems is ActiveCampaign solving and how is that benefiting you?** A/C allows us to manage all lead distribution and communication work flows in one place. ### 20. Powerful Marketing Automation with Solution-Oriented Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Anja P. | Dog Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** The marketing automation functions really well, an if there is a question the customer support will find a solution. **What do you dislike about ActiveCampaign?** When you are setting up your first automation, it is a little bit complicated - because some of the process isn't intuitiv. An the prize is high. **What problems is ActiveCampaign solving and how is that benefiting you?** I have multiple Funnels for my online tutoring business. With ActiveCampaign they run smoothly and I can see, which of the Funnels are working good and which need rethinking. ### 21. A software that is functional **Rating:** 3.5/5.0 stars **Reviewed by:** Gaëlle d. | chef entreprise individuelle, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about ActiveCampaign?** A bit complex for a novice, but I'm managing anyway!! Useful for creating email capture forms on websites and blogs. (which not all competitors do!) I've been using it since 2018 now. I've also created automations. **What do you dislike about ActiveCampaign?** It's not always very intuitive, and the interface isn't very pleasant (small text). The cost is also something to consider. **What problems is ActiveCampaign solving and how is that benefiting you?** it allows me to set up my email capture forms and popups, which my other software does not allow. ### 22. ActiveCampaign helps me grow my online business **Rating:** 4.0/5.0 stars **Reviewed by:** Claudia S. | Online Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about ActiveCampaign?** Active Campaign is a tool that can adapt to my business and I use it daily. This is reflected not only in the various subscription models but also in the diverse functionalities. When I started my online business, my main goal was to send out a newsletter. I've since automated a large part of the customer journey, and in the future, I want to explore additional features, such as CRM. I'm very happy with how well AC works with other tools (Integrations), such as Thrive Cart, and I've only had positive experiences with customer service so far. **What do you dislike about ActiveCampaign?** Initially, there was a subscription for absolute business starters for a very small budget. I'd like to see that back. My clients are initially intimidated by the powerful tool, but I also think it's particularly suitable for beginners. However, the investment should be as low as possible, since they don't generate much revenue in the beginning. How about a stipend for business starters for the first six months? **What problems is ActiveCampaign solving and how is that benefiting you?** I use Active Campaign to acquire new leads and automatically make them initial offers. I also regularly send newsletters and manual sales campaigns. Without ActiveCampaign, I wouldn't have an online business because I don't use social media. ### 23. Active campaign for lead management **Rating:** 4.0/5.0 stars **Reviewed by:** Louise H. | Marketing and Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about ActiveCampaign?** We had looked at hubspot and similar tools but found them too expensive for what we needed for the size of our team. The functionality we get for the price we pay is great. **What do you dislike about ActiveCampaign?** There are a couple of things I have had to workaround using automations and additional fields which I think should just be automatically part of the solution **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a decent place to track all our prospect data and interactions. We also use it for sending all our prospect emailshots. It is helping us to see who are warmest prospects are, It is saving us lots of time as it replaced a clunky not fit for purpose solution. ### 24. Simple, Straightforward Templates That Are Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** Simple to use. The templates are easy to work with, and everything is straightforward overall. **What do you dislike about ActiveCampaign?** The performance is sometimes poor, and the price feels too high for what you get. **What problems is ActiveCampaign solving and how is that benefiting you?** Connect with customers. ### 25. This platform is mixed, overall I don't love it and I don't hate it. **Rating:** 4.0/5.0 stars **Reviewed by:** Josh J. | Director Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2024 **What do you like best about ActiveCampaign?** Simple and easy to start using, nothing intimidating. **What do you dislike about ActiveCampaign?** Not many options for fonts or the ways photos and graphics can be placed in campaigns, very rigid. Customer services is also hot or miss. **What problems is ActiveCampaign solving and how is that benefiting you?** Helping me reach subscribers. ### 26. Great Email Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Joe S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about ActiveCampaign?** Active Campaign has a lot of great features, including the ability to create automations for your customers. Whenever a customer signs up for a particular list or product, you can tailor the experience for them, asking them questions to get to know them better and offer them other products and services they might find helpful. **What do you dislike about ActiveCampaign?** Active Campaign is a bit costly compared to some of their competitors. However, their features and the ease-of-use of their platform make this worth it in my opinion. **What problems is ActiveCampaign solving and how is that benefiting you?** Active Campaign allows me to easily connect with customers and prospective customers. I can also tailor the experience for those customers based on their interests. ### 27. Intuitive and Easy to Navigate, Though the Feature Set Can Feel Overwhelming **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about ActiveCampaign?** It's easy to navigate, it's intuitive and helps us immensely. **What do you dislike about ActiveCampaign?** Sometimes it can be overwhelming because there are so many features. **What problems is ActiveCampaign solving and how is that benefiting you?** One place for communication needs. ### 28. I have had a great experience with AC. very easy to navigate for a non-tech person. **Rating:** 4.0/5.0 stars **Reviewed by:** Anastasia S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2025 **What do you like best about ActiveCampaign?** It is easy to use, and there are a lot of resources I can use to learn about it. I integrate forms into my website a lot and everything works just really well. Also I love that my emails actually get delivered and it is easy for customers to unsubscribe any time if they want to. **What do you dislike about ActiveCampaign?** Customer support is a little slow. I have one issue I was not able to fix - I was not able to do a split campaign. Hopefully that feature will get better in the future. **What problems is ActiveCampaign solving and how is that benefiting you?** It keeps my list engaged, lets me talk to many people at once and keep track of their engagement. Helps me sell my products. ### 29. Platform improvements over many years **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers a lot of customization in targeting large and small groups of subscribers in our email campaigns. Little touches like "Saved Responses" make it easier to save time in writing one-off emails to multiple promising leads on our list. I had Mailchimp before and AC has been more customizable. We even use the tagging feature in an integration with our membership site. I have been impressed with many platform improvements over the years I've been using AC, and in general they are responsive when we have questions about our account. Customer service has been excellent on the recent times I've made inquires. The Study Hall workshops they offer in major cities are also extremely helpful and worth attending. **What do you dislike about ActiveCampaign?** Occasionally I've had to follow up over time for customer service issues that were not resolved -- usually about complicated tech stuff on our account, or the migration when AC make changes to plan levels. The last rep I had was super helpful though and I was satisfied with the resolution. The biggest downside is that the phone app doesn't allow us to write a quick email on the fly to send to our lists. That is one thing I hope they will develop! For small businesses it's important to be able to send the occasional blast from phone -- and compose it also on the phone. **What problems is ActiveCampaign solving and how is that benefiting you?** AC is a seamless way of integrating our sales processes with our members' website, keeping in touch with regular buyers and bringing new subscribers in to our world. I appreciate all of the specific parameters I can use in building campaigns to target subgroups of members on our list. ### 30. Easy Campaign Management with Great Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriele C. | Business development manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** Easy to use and manage campaigns Good customer support as well **What do you dislike about ActiveCampaign?** Price but the quality is great! If you have many contacts you need to pay a good price. **What problems is ActiveCampaign solving and how is that benefiting you?** Customer connection and event promotion ### 31. Many integrations, but a somewhat complicated interface **Rating:** 3.5/5.0 stars **Reviewed by:** Jose Angel M. | CConsultor de Marketing y ventas, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about ActiveCampaign?** The number of integrations with other CMS and platforms. **What do you dislike about ActiveCampaign?** The interface can be complicated and cumbersome at first. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed to have an out-of-the-box platform that would allow us to segment customers. ### 32. Extensive Automation and Tagging Make Email Marketing a Breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2025 **What do you like best about ActiveCampaign?** I like the extensive automation and tagging options and the general ease of use of the platform. **What do you dislike about ActiveCampaign?** The fact that you cannot copy over text written outside of the e-mail creator without it messing up the entire formatting (so you have to start the whole thing again). Having to type out the e-mail in Activecampaign is really counterintitive. They are also very quick to suspend your account if the payment doesn't go through the first time around and the grace period is only a few days, which can really hurt a business if there are some temporary card issues. **What problems is ActiveCampaign solving and how is that benefiting you?** E-mail marketing. ### 33. Email Organization and Optimization Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Organization and optimization of emails that I send out **What do you dislike about ActiveCampaign?** The drag and drop elements can be a little glitchy when editing sometimes **What problems is ActiveCampaign solving and how is that benefiting you?** Helping me understand open rates and click through rates ### 34. Effortless Email Automation with Intuitive Design **Rating:** 4.5/5.0 stars **Reviewed by:** Aarti N. | Software Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2025 **What do you like best about ActiveCampaign?** I truly value how easy it is to create automated email campaigns and set up customer journeys. The drag-and-drop builder is highly intuitive, which makes the whole process seamless. Additionally, the platform offers strong features for segmentation and personalization. **What do you dislike about ActiveCampaign?** Honestly, I can't find anything to complain about. My overall experience has been extremely positive. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign allows us to automate our email marketing and nurture leads efficiently, eliminating the need for manual work. This not only saves us time but also enhances engagement, ensuring our customers receive personalized messages at the most opportune moments. As a result, our conversion rates have improved. ### 35. A Must-Have for Any Serious Marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Cali R. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is how powerful and intuitive the automation builder is. It’s easy to create complex workflows that actually make sense, and the visual layout helps me map out customer journeys clearly. I also appreciate how seamlessly email marketing, CRM, and site tracking are integrated—it’s everything I need in one place without feeling bloated. Plus, their support team is responsive and genuinely helpful, which makes a big difference when you're managing campaigns on a deadline. **What do you dislike about ActiveCampaign?** I feel like we do not use it to our fullest capacity and do not know how to because of the nature of our B2B- and there doesn't appear to be a way to have someone come in and build it/teach it to us. We really need like an expert to show us the whole shabang and help us design it correctly. **What problems is ActiveCampaign solving and how is that benefiting you?** how to email all of our clients at once. helping us segmement them into different categories is super helpful ### 36. Comprehensive All-in-One Tool with a High Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Ana Carolina F. | Lead Growth, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about ActiveCampaign?** I appreciate ActiveCampaign for being a complete, all-in-one platform that helps me in managing my contact base and sending segmented email communications. The tool effectively solves my problems with segmenting my base and performing personalized email marketing. Additionally, the implementation was easy. **What do you dislike about ActiveCampaign?** ActiveCampaign is a tool with high cost. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for marketing automation and email marketing. It helps me manage my contact base and perform personalized, segmented communications, solving the problem of segmenting contacts. ### 37. Active Campaign is awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2020 **What do you like best about ActiveCampaign?** Having been in Mailchimp and doing work for clients in Keep, I really appreciate the simplicity of Active Campaign, while being robust enough to handle all my needs. Really love it. **What do you dislike about ActiveCampaign?** Due to my inexperience running automated campaigns, I had trouble having the campaign record my entire list that I wanted to send to, so I did some adjusting and in the process sent my entire automated campaign, at once, to the entire list. Oops. I was heart sick when this happened. Clearly I need to learn a bit more about how to do this. However, that was my only faux pas. **Recommendations to others considering ActiveCampaign:** If you are considering changing your email service provider, I would highly recommend Active Campaign. It is great for the visual person and analytical enough for the planners. I love working with Active Campaign. **What problems is ActiveCampaign solving and how is that benefiting you?** I can easily see where my numbers are - my list size, my campaign opens, my unsubscribed, all the information that I need to make informed decisions about my business are all at my finger tips. Thank you Active Campaign. This program is a refreshing change from Mailchimp and Keep. ### 38. Versatile Platform with Outstanding Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Riki C. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about ActiveCampaign?** It's highly versatile and its customer service is very good. I like that there are many functions centralized in one app. **What do you dislike about ActiveCampaign?** I really miss having an AI that can resolve my doubts quickly. **What problems is ActiveCampaign solving and how is that benefiting you?** It's letting me reach out to potential customers in an efficient way. ### 39. Boosted conversions by quiet automation **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan p. | marketing lead, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about ActiveCampaign?** Activecampaign always delivers measurable impacts. The platform's automation and segmentation tools have helped me increase email engagement rates by over 30% and improve conversion rates across multiple campaigns. Real time analytics and reporting make it easy to track ROI and optimize strategies on the fly. According to me, it is a performance engine that turns data into actionable insights. **What do you dislike about ActiveCampaign?** Reporting customization could be more flexible, sometimes it takes extra steps to get the exact insights i need. That said, once past the initial setup, the platform really shines. **What problems is ActiveCampaign solving and how is that benefiting you?** it has helped me automate and optimize the marketing workflows which directly impacts performance metrics. For eg, by leveraging advanced segmentation and behavioral triggers i have increased email open rates by 28% and improved conversion rates by 22% in the last quarter alone. ### 40. Intuitive UI That Meets All My Emailing Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** the ui is intuitive and meets my needs for mailing lists emailing **What do you dislike about ActiveCampaign?** nothing it's great and meets my needs. no complaints **What problems is ActiveCampaign solving and how is that benefiting you?** emailing many people and managing a contact list ### 41. Easy to use platform with many useful out-of-the-box options **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick J. | Marketing Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2025 **What do you like best about ActiveCampaign?** Active Campaign can be used straight from the start. It is easy to learn and therefor easy to incorperate in excisting marketing strategies. With loads of available features there is something for everyone. **What do you dislike about ActiveCampaign?** The only thing that Active Campaign should consider changing are the multiple marketing mails for new features. Not only is the number of e-mails too much, The content is often promoting payed add-ons in which we are not interested. **What problems is ActiveCampaign solving and how is that benefiting you?** Active Campaign is helping us create leads and collect contact data in a very easy and efficient way. Before a lot of manual work had to be done to create forms, collect data, export and import this data to be able to send mails. Now, all of these important tasks can be done in one place. without extra manual labour and the risk of errors in the process. ### 42. ActiveCampaign’s Customization and Automation Make It a Standout **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about ActiveCampaign?** I've been using Active Campaign for many years. It's a great platform for contact management and automation, but my favorite feature is the customization. **What do you dislike about ActiveCampaign?** I don't think Active Campaign has any real downsides with the exception of the increasing costs. **What problems is ActiveCampaign solving and how is that benefiting you?** Marketing automation, staying top-of-mind, and pipeline tracking. ### 43. Great for Startups **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** I can easily build newsletters, templates, and sequences with the level of customization I need. **What do you dislike about ActiveCampaign?** Sometimes the campaign builder can be finicky and I have to make sure I do something specific to get the look I want. This takes extra time. **What problems is ActiveCampaign solving and how is that benefiting you?** We mainly use ActiveCampaign for our monthly newsletter. It's a great way for a small company to create a newsletter that looks professional and custom without needing coding skills. ### 44. Intuitive UI, but record edits take too many clicks **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ActiveCampaign?** Intuitive UI. Easy to locate what I'm looking for. **What do you dislike about ActiveCampaign?** Speed. I don't like having to click Edit to change records. Too many clicks. **What problems is ActiveCampaign solving and how is that benefiting you?** Organization of pre-sales activity. ### 45. What we value in ActiveCampaign, and what makes it difficult to continue **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has worked very well for us. It’s intuitive for day-to-day work, even with complex automations. We value its advanced segmentation and automated funnels. Implementation and integration were clear and reasonably smooth, which made it easy for us to get started with the platform without significant difficulties. Customer support has been quick and helpful. Overall, it’s a tool we use in our day-to-day business, and we trust and recommend it. **What do you dislike about ActiveCampaign?** Pricing is the issue. In recent years plans have increased significantly (at times, even doubled), and at this point it’s hard for us to sustain. This forces us to consider alternatives despite being happy with the product. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us a lot with email marketing and client communication. It makes things easier because we can automate tasks we used to do manually, and we save quite a bit of time. We also like the option to segment and personalize, since that makes our messages feel more relevant. Overall, it keeps us more organized and consistent in our day-to-day work. ### 46. Easy and intuitive automations. **Rating:** 4.0/5.0 stars **Reviewed by:** Jordi R. | Process Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2025 **What do you like best about ActiveCampaign?** What I like the most is how easy it is to create automations. It has a quite intuitive interface, the drag-and-drop editor helps a lot, and you don't need to be an expert to get everything working well. Additionally, it gives you a lot of control over how and when emails are sent. **What do you dislike about ActiveCampaign?** Sometimes some advanced features can be a bit confusing at first. And if you don't have prior experience, it may take you some time to understand the full potential of the tool. Also, the plans can become a bit expensive if you have many contacts. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me automate emails and keep all communication with clients organized. Before, I had to do many things manually and wasted time, now with automated workflows I can focus on other tasks. It also helps me segment better and send the right message to each person, which greatly improves the results of the campaigns. ### 47. Powerful automations, user-friendly, and solid integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about ActiveCampaign?** ActiveCampaign is a very powerful platform for e-mail and other digital marketing. With the platform, I am able to deliver the right messages to the right segment of customers. It's powerful and easy to understand all at once. The platform out of the box includes all the integrations you need for full service e-mail marketing. Different plans and upgrades allow you to use text messaging, on-site messaging, and other features. When dealing with outside services, there is always an ActiveCampaign integration, which is especially important if you maintain a large stack of technologies. Customer service is excellent and account reps regularly reach out to help me make the best of the platform. **What do you dislike about ActiveCampaign?** The e-mail designer is finicky and doesn't come with any good way of merging in content from a database (to auto-populate campaigns). This would be very useful since a lot of the content in my campaigns is actually created elsewhere. So we do a lot of copying and pasting, where I feel that shouldn't be necessary. The new e-mail designer exhibits some strange behavior, like not saving changes. **What problems is ActiveCampaign solving and how is that benefiting you?** I have a high number of e-mail subscribers, customers, and prospects. AC helps me segment them and send the right message to each one, building trust in the market. ### 48. Email marketing platform with flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Paula H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2025 **What do you like best about ActiveCampaign?** I like that AC is a place where I can house my full database. It allows me to search for specific segments according to tags and more importantly actions taken by the contact. I have recently learned to use the automation feature, which has been invaluable for sending specific email campaigns to specific audiences for our events. **What do you dislike about ActiveCampaign?** As the primary admin on the account, I have found some strange glitches that don't make sense. One is that a note that a former primary admin left on a contact record shows as me who added it, even though I was not even a part of the organization at that time. That seems confusing and attributes words to someone incorrectly. AC is very robust, which means it is taking me a long time to learn the ins and outs of using it. **What problems is ActiveCampaign solving and how is that benefiting you?** AC allows us to have a single source of information on all our contacts and their accounts. This information helps us stay focused on what these contacts need as well as how we have served them in the past. AC is also how we are communicating with our contacts, both as a whole and in smaller segments. I am benefiting from seeing the contact activity, which informs engagement on the individual level. I also use the analytics to make better future sending decisions. ### 49. Powerful and Intuitive, but Rising Costs Are An Issue **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** It is intuitive, easy to use, and powerful. For my business, it does everything I need it to do. **What do you dislike about ActiveCampaign?** I have not been happy with its rising costs. I understand that they are adding new functionality, but I don't need most of what is being added and the increased cost is quickly making it unsustainable. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to connect with my audience and keep them updated with my work. ### 50. Mostly Effective, some minor frustrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2022 **What do you like best about ActiveCampaign?** ActiveCampaign is relatively easy and straightforward to use. It allows us to independently create and send newsletters, reminders, and automation workflows for registrations. Overall, it handles the core tasks we need for our campaigns, and once set up, the system works reliably for day-to-day email marketing. **What do you dislike about ActiveCampaign?** Formatting remains the weakest aspect, causing frequent issues with fonts, colors, and links that require multiple test emails before sending. We’ve also experienced problems with customers not receiving emails. To unlock the platform’s full potential, we had to hire an agency, we would have wished for more training by ActiveCampaign. Additionally, the price increased upon renewal without prior communication, which was frustrating. **Recommendations to others considering ActiveCampaign:** Easy to use **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate communication for our newsletters, public calls, events, summits, and course campaigns, ensuring participants receive timely and relevant messages. We are now transitioning from a traditional list-based system to a more flexible tag-based approach, which will allow us to use the platform much more intelligently, with better segmentation and targeted messaging for different groups. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-06-23+11%3A30%3A56+-0500&secure%5Bsession_id%5D=4cb6993d-df97-4067-874f-e6089ca14962&secure%5Btoken%5D=38ac2a6686a96a3a75ba80c59a8d6a9bf63d6239e70e5cc400c5fe913d07d72b&format=llm_user) ## ActiveCampaign Integrations - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) - [ABC Glofox](https://www.g2.com/products/abc-glofox/reviews) - [ablefy](https://www.g2.com/products/ablefy/reviews) - [AccessAlly](https://www.g2.com/products/accessally/reviews) - [ActiveCampaign Postmark](https://www.g2.com/products/activecampaign-postmark/reviews) - [Acuity Scheduling](https://www.g2.com/products/acuity-scheduling/reviews) - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - 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[Thrive Themes](https://www.g2.com/products/thrive-themes/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [vcita](https://www.g2.com/products/vcita/reviews) - [Wealthbox CRM](https://www.g2.com/products/wealthbox-crm/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WebinarJam](https://www.g2.com/products/webinarjam/reviews) - [WhatsApp API](https://www.g2.com/products/whatsapp-api/reviews) - [WishList Member](https://www.g2.com/products/wishlist-member/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WooCommerce Subscriptions](https://www.g2.com/products/woocommerce-subscriptions/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zanda (formerly Power Diary)](https://www.g2.com/products/zanda-formerly-power-diary/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [ZE Point of Sale](https://www.g2.com/products/ze-point-of-sale/reviews) - [ZeroBounce](https://www.g2.com/products/zerobounce/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,309 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,442 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,159 reviews)