# How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?

How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?

##### Post Metadata
- Posted at: about 2 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

It assigns scores based on leads interaction,Track customer behaviour on website and email and gather data such as forms filled ,pages visited and email interaction.

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: Software Consultant at Cynoteck Technology Solutions
- Net upvotes: 1

#### Reply 1

👍👍

##### Reply Metadata
- Posted at: over 1 year ago
- Author title: Gerente de Desarrollo de Producto


### Comment 2

What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed.

##### Comment Metadata
- Posted at: almost 2 years ago
- Author title: Gerente de Desarrollo de Producto




## Related Product
[Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

## Related Category
[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)

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