# Best Marketing Automation Software - Page 9 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing ## Top Marketing Automation Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,151 reviews) | CRM-connected marketing automation | "[All-in-one marketing that's powerful, if you can afford the tiers](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12945877)" | | 2 | [Zapier](https://www.g2.com/products/zapier/reviews) | 4.5/5.0 (2,056 reviews) | — | "[Easy to Use with a Huge Range of Integrations](https://www.g2.com/survey_responses/zapier-review-12938138)" | | 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,167 reviews) | Customer journey automation for email-led campaigns | "[Clear UI and Best-in-Class Automations Make CRM Management Effortless](https://www.g2.com/survey_responses/activecampaign-review-12689317)" | | 4 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,355 reviews) | — | "[The Best Lifecycle Marketing Platform!!!](https://www.g2.com/survey_responses/insider-one-review-8389444)" | | 5 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,661 reviews) | Omnichannel lifecycle messaging | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" | | 6 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,309 reviews) | E-commerce email and SMS automation | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" | | 7 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,377 reviews) | — | "[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)" | | 8 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (626 reviews) | — | "[Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email](https://www.g2.com/survey_responses/highlevel-review-12853292)" | | 9 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (822 reviews) | — | "[Easy, Powerful Automation for Personalized Messaging and User Journeys](https://www.g2.com/survey_responses/customer-io-review-12803161)" | | 10 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,150 reviews) | E-commerce email and SMS campaign setup | "[Far above the competition](https://www.g2.com/survey_responses/omnisend-review-12650962)" | ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 503 ### Category Stats (Jun 2026) - **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings - **New Reviews This Quarter**: 1,460 - **Buyer Segments**: Small-Business 56% │ Mid-Market 33% │ Enterprise 10% Represents the distribution of reviewers across all products in this category. - **Top Trending Product**: Adlarion (+0.167) - Among all products in this category, Adlarion recorded the largest rating increase compared to last month *Last updated: June 01, 2026* ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 94,000+ Authentic Reviews - 503+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Marketing Automation Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) --- **Sponsored** ### Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fsearch-tracking-and-optimization&secure%5Btoken%5D=682ba62ed8b0696f285a3e5d957a349fb2a73afc4af85626970c7e80d8549b88&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos) --- ## Marketing Automation Software Features & Capabilities ### What are the Best Marketing Automation Software with Online Behavior Tracking? Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. **Top-rated Marketing Automation Software for Online Behavior Tracking:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) [Explore Marketing Automation Software with Online Behavior Tracking](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### What are the Best Marketing Automation Software with Search Tracking and Optimization? Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. **Top-rated Marketing Automation Software for Search Tracking and Optimization:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Braze](https://www.g2.com/products/braze/reviews) [Explore Marketing Automation Software with Search Tracking and Optimization](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) ### What are the Best Marketing Automation Software with Social Listening? Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. **Top-rated Marketing Automation Software for Social Listening:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) [Explore Marketing Automation Software with Social Listening](https://www.g2.com/categories/marketing-automation/f/social-listening) ### What are the Best Marketing Automation Software with Event / Webinar Marketing? Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. **Top-rated Marketing Automation Software for Event / Webinar Marketing:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) [Explore Marketing Automation Software with Event / Webinar Marketing](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) ### What are the Best Marketing Automation Software with SEO / Keyword Analytics? Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. **Top-rated Marketing Automation Software for SEO / Keyword Analytics:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) [Explore Marketing Automation Software with SEO / Keyword Analytics](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) ## What Are the Top-Rated Marketing Automation Software Products in 2026? ### 1. [EshopsWithIQ](https://www.g2.com/products/eshopswithiq/reviews) 1.The most powerful Marketing Automation platform EshopsWithIQ helps you get more done in less time by standardizing processes, targeting specific audiences, unifying data and capturing and analyzing sales metrics. When you create an EshopsWithIQ account, multiple automated processes are taking place in order to allow you to start advertising immediately. You can significantly reduce the amount of time you spend setting up and managing your campaigns while improving your results. When you reduce the amount of time you spend on repetitive, time-consuming tasks, you free yourself up to spend more time on other high-value work. • Run fully automated Google Ads and watch your performance increase as the campaigns are optimized with our powerful AI algorithms. • Win the social media game with targeted product catalog ads on Facebook and Instagram. • Leverage dynamic ads to reengage your customers with personalized experiences, built from your product feed. • Get the competitive advantage by utilizing retargeting ads powered by data of your customers behavior to help you understand who buys your products and why. EshopsWithIQ is learning about your customers, both the ones you have today and those who are about to discover your products. 2.Expand your business horizons with Data Feed Management & Optimization For optimal control of your online presence, a data feed management platform like EshopsWithIQ is essential. This will allow you to feed product information and update sales data across multiple eMarkets, giving you access to marketing channels, price comparison engines, marketplaces and affiliate networks all around the world! Our data feed management platform can help you: • Create unlimited feeds for more than 2000 eMarkets. • Add one or multiple data sources of your eShop. • Create a calendar of your product information updates per source. • Transform your product data by setting rules & conditions • Manage your categories in bulk. • Create product groups with automated rules. • Audit your feed synchronization easily. 3.Product Insights - Grow your business by making smart decisions Product insights are used by businesses to gain a deeper understanding of how their products and product categories perform in multiple eMarkets. Analyzing sales data allows companies to really understand what their customers want to buy and where they want to buy it from. Accurate product insights improve the effectiveness of your online sales strategy, increase your sales and revenue. • Product Analytics are performance metrics about products, product categories and eMarkets. • Product insights are analytics that come with suggestions, helping you amplify your eShop’s growth. Product Insights combine product analytics (sales per month, conversion rates, profit margins etc.) with your performance goals on the product or the product category level. With Product Insights you access information about your sales per eMarket, your performance on each eMarket and you can identify recommended actions in order to maximize your profits and cut your costs. You can set a rule on a product, a category of products or an eMarket, based on your profitability goals. You immediately gain access to valuable information that can drive your business decisions towards growth actions. That’s what Product Insights help you understand, why people buy certain products over others and what’s driving those preferences! **Average Rating:** 4.3/5.0 **Total Reviews:** 10 **How Do G2 Users Rate EshopsWithIQ?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind EshopsWithIQ?** - **Seller:** [EshopsWithIQ](https://www.g2.com/sellers/eshopswithiq) - **HQ Location:** Athens, GR - **Twitter:** @EshopsWithIQ (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/eshopswithiq/ **Who Uses This Product?** - **Company Size:** 45% Mid-Market, 36% Enterprise ### 2. [Surefire Local](https://www.g2.com/products/surefire-local/reviews) Surefire Local provides business intelligence marketing software for small businesses helping them attract customers, grow profits, and maximize efficiency. **Average Rating:** 4.6/5.0 **Total Reviews:** 57 **How Do G2 Users Rate Surefire Local?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Customization :** 6.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 5.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 5.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Surefire Local?** - **Seller:** [Surefire Local](https://www.g2.com/sellers/surefire-local) - **Year Founded:** 2010 - **HQ Location:** Vienna, VA - **Twitter:** @SurefireLocal (2,027 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/surefire-local/ (164 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Construction - **Company Size:** 91% Small-Business, 9% Mid-Market #### What Are Surefire Local's Pros and Cons? **Pros:** - Helpful (3 reviews) - Business Growth (2 reviews) - Customer Service (2 reviews) - Customer Support (2 reviews) - Ease of Use (2 reviews) **Cons:** - Poor Customer Support (2 reviews) - Account Management (1 reviews) - Communication Issues (1 reviews) - Content Creation (1 reviews) - Expensive (1 reviews) ### 3. [Camp Automation](https://www.g2.com/products/camp-automation/reviews) Camp is a simple Go to Market (GTM) platform that brings all routes to market together. The all-in-one platform helps organizations with multi-channel marketing automation, sales lead management, and partnerships. **Average Rating:** 4.5/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Camp Automation?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Camp Automation?** - **Seller:** [Camp Automation](https://www.g2.com/sellers/camp-automation) - **HQ Location:** Bangalore, Karnataka - **Twitter:** @CampGtm (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/26614256 (23 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 58% Small-Business, 33% Mid-Market ### 4. [MindFire](https://www.g2.com/products/mindfire/reviews) MindFire's Enterprise Marketing Solution is a comprehensive, white-label platform designed to empower businesses in creating, managing, and executing sophisticated marketing campaigns that seamlessly integrate both print and digital channels. This solution enables organizations to deliver personalized, data-driven marketing strategies that enhance customer engagement, build loyalty, and drive measurable results. Key Features and Functionality: - Omnichannel Campaign Management: Facilitates the orchestration of marketing efforts across various channels, including direct mail, email, SMS, ringless voicemail, and personalized landing pages, ensuring a cohesive and engaging customer experience. - Advanced Digital Tools: Offers a suite of digital assets such as digital magazines, flip books, wallet passes, mobile applications, and e-commerce solutions, allowing businesses to diversify their marketing materials and reach audiences through multiple touchpoints. - Data Analytics and CRM Integration: Provides robust data analytics capabilities and a user-friendly CRM system to monitor and manage customer interactions, track campaign performance, and gain actionable insights for continuous improvement. - Automated Drip Campaigns and Autoresponders: Enables the creation of intelligent drip campaigns and autoresponders to maintain consistent communication with consumers, nurturing leads and driving conversions effectively. - Seamless Integration with Existing Tools: Ensures compatibility with a wide range of existing marketing tools and platforms, streamlining workflows and enhancing operational efficiency. Primary Value and User Benefits: MindFire's Enterprise Marketing Solution addresses the challenge of unifying traditional and digital marketing efforts by providing a centralized platform that simplifies the creation and management of complex campaigns. By leveraging this solution, businesses can: - Enhance Customer Engagement: Deliver personalized and interactive marketing experiences that resonate with target audiences, fostering stronger connections and brand loyalty. - Improve Response Rates and ROI: Utilize data-driven strategies and real-time analytics to optimize campaigns, leading to higher response rates and a more significant return on investment. - Streamline Marketing Operations: Automate various aspects of campaign management, reducing manual effort and allowing marketing teams to focus on strategic initiatives. - Expand Service Offerings: For print service providers and agencies, the platform enables the transition from traditional printing services to comprehensive marketing communications, positioning them as full-service partners to their clients. By integrating MindFire's Enterprise Marketing Solution, organizations can elevate their marketing capabilities, deliver exceptional customer experiences, and achieve sustainable business growth. **Average Rating:** 4.3/5.0 **Total Reviews:** 13 **How Do G2 Users Rate MindFire?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 5.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.3/10 (Category avg: 8.5/10) **Who Is the Company Behind MindFire?** - **Seller:** [MindFire](https://www.g2.com/sellers/mindfire) - **Year Founded:** 1999 - **HQ Location:** Irvine, US - **Twitter:** @MindFireInc (1,276 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mindfireinc/ (35 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 38% Mid-Market, 38% Small-Business #### What Are MindFire's Pros and Cons? **Pros:** - Automation Efficiency (1 reviews) - Automation Features (1 reviews) - Intuitive (1 reviews) - Marketing Automation (1 reviews) - User Analytics (1 reviews) **Cons:** - Limited Integrations (1 reviews) - Missing Features (1 reviews) - Poor Customer Support (1 reviews) ### 5. [Hey Oliver](https://www.g2.com/products/hey-oliver/reviews) “Hey Oliver” is a marketing automation tool that tracks and monitors each one of your website visitors, their behavior and browsing patterns in real-time. At the same time, it identifies potential clients by analyzing their behavior and transaction data and gets insights into what each customer is looking for or interested in. With the help of our lead scoring algorithm, “Hey Oliver” can identify both positive and negative customers, nurture and process them with the use of a full suite of sophisticated tools. Website leads can get automated, personalized and engaged actions aiming to increase engagement, build trust with the company and help them progress along the sales funnel, fill in an enquiry form, contact the company or whatever the marketing strategy is. “Hey Oliver” can run marketing campaigns to reach potential customers even if they are not browsing the website at the time, via inbound marketing, push notifications, email marketing and real time chat. With Hey Oliver, you can create simple marketing campaigns such as a simple announcement, or more advanced campaigns based on criteria, for example, to reach a group of visitors with an offer who are at least 40% interested in a double bed room in London, with sea-view, coming from Germany in July. **Average Rating:** 4.4/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Hey Oliver?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Hey Oliver?** - **Seller:** [Hey Oliver Limited](https://www.g2.com/sellers/hey-oliver-limited) - **Year Founded:** 2016 - **HQ Location:** Nicosia, Nicosia - **Twitter:** @HeyOlivercom (694 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/heyoliver/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 56% Small-Business, 44% Mid-Market ### 6. [Ryzeo](https://www.g2.com/products/ryzeo/reviews) Ryzeo is a leading marketing automation platform designed specifically for ecommerce businesses. We help boost revenue with seamless cart abandonment recovery, AI-powered product recommendations, and personalized email campaigns. With nearly a decade of experience, we've refined the tools that drive measurable results. Our platform integrates effortlessly with your existing systems, so you can focus on growing your business while we handle the automation. Ryzeo fills the gap for ecommerce businesses seeking an easy-to-use marketing automation platform without the complexity of DIY solutions. For nearly a decade, we’ve helped companies recover lost sales, increase conversions, and foster lasting customer relationships. What sets us apart? We provide hands-on, white-glove customer support and a done-for-you service, ensuring you don't need to worry about setup or management. Ryzeo delivers simple, effective automation backed by guaranteed ROI, allowing you to focus on what matters most: running your business. Our platform integrates with any ecommerce platform, including Shopify, and offers full customization options to meet your unique needs. Key Features: - Automated Email Campaigns (Cart Abandonment, Product Recommendations, plus more!) - AI-Powered Product Recommendations - Post-Purchase and Upsell Emails - Nurture Email Series - Email CRM - Ecommerce Dashboard for Real-Time Insights - Customizable Subscription Forms - Responsive Email Templates - Behavioral Segmentation - Dynamic Content Personalization Integrations: - Magento - Custom Carts - Magento - Miva - BigCommerce - 3D Cart - Shopify - Volusion - X-Cart - Able Commerce - WooCommerce - SparkPay - OSCommerce - OpenCart - Zen Cart - Suite Commerce Advance - K-eCommerce - Freestyle Solutions - FDM4 Keywords: cart abandonment, email marketing software, email marketing platform, ecommerce dashboard, behavioral automation, email segmentation, dynamic content, responsive emails, cart integration, conversion tracking, split testing **Average Rating:** 4.6/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Ryzeo?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Ryzeo?** - **Seller:** [Ryzeo](https://www.g2.com/sellers/ryzeo) - **Year Founded:** 2017 - **HQ Location:** Palm Beach, FL - **LinkedIn® Page:** https://www.linkedin.com/company/ryzeo/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 81% Small-Business, 19% Mid-Market ### 7. [Distribion](https://www.g2.com/products/distribion/reviews) The Distribion Distributed Marketing Platform (DMP) is a multi-channel corporate marketing automation solution that empowers local sales and marketing agents to access, personalize and send pre-approved brand campaigns. Packaged in a user-friendly interface, marketers now have a single, accessible platform to house all marketing assets, execute end-to-end marketing campaigns and measure impact with real-time analytics and reporting tools. Visit our website, www.distribion.com to learn more and request a live demo. **Average Rating:** 4.0/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Distribion?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Distribion?** - **Seller:** [Distribion](https://www.g2.com/sellers/distribion) - **Year Founded:** 2009 - **HQ Location:** Dallas, Texas - **Twitter:** @Distribion (2,841 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/distribion-inc-/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Mid-Market, 43% Small-Business ### 8. [Fortifi](https://www.g2.com/products/fortifi/reviews) Fortifi is the all-in-one business software for sales, marketing, customer support and billing teams. Helping you to acquire new customers, nurture existing ones and make getting paid a breeze, Fortifi has all the tools you need to run your business, from one intelligent and user friendly platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Fortifi?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Fortifi?** - **Seller:** [Fortifi](https://www.g2.com/sellers/fortifi) - **Year Founded:** 2014 - **HQ Location:** Fareham, Hampshire - **Twitter:** @fortificloud (268 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/fortifi/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consumer Services - **Company Size:** 47% Small-Business, 33% Mid-Market #### What Are Fortifi's Pros and Cons? **Pros:** - All-in-one Solutions (1 reviews) - Case Management (1 reviews) - Customer Management (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) **Cons:** - Expensive (1 reviews) ### 9. [IntelliClick](https://www.g2.com/products/intelliclick/reviews) IntelliClick is a CRM integrated email and web site marketing solution. It is integrated with GoldMine and ACT CRM. IntelliClick offers more functionality than traditional ESP solutions. Interactive email tracking that includes email and SMS alerts, request for action and literature scheduled to the CRM and full web site page view history is included with the solution. **Average Rating:** 3.8/5.0 **Total Reviews:** 10 **How Do G2 Users Rate IntelliClick?** - **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) **Who Is the Company Behind IntelliClick?** - **Seller:** [Business Automation Solutions](https://www.g2.com/sellers/business-automation-solutions) - **Year Founded:** 1995 - **HQ Location:** Glenview, IL - **LinkedIn® Page:** https://www.linkedin.com/company/1704846 (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 40% Small-Business, 30% Mid-Market #### What Are IntelliClick's Pros and Cons? **Pros:** - Automation (3 reviews) - Easy Integration (3 reviews) - Automation AI (2 reviews) - CRM Features (2 reviews) - Ease of Use (2 reviews) **Cons:** - Limitations (2 reviews) - Limited Options (2 reviews) - Limited Templates (2 reviews) - Platform Performance (2 reviews) - Slow Performance (2 reviews) ### 10. [Privy](https://www.g2.com/products/privy/reviews) Privy is the most approachable, all-in-one e-commerce marketing platform for independent Shopify brands. Grow your business and supercharge your retention strategy with powerful list growth tools, email, and SMS — all backed by the dedicated support you deserve. LIST GROWTH Drive urgency, capture subscribers, convert more sales, and boost your average order value with endless customizable options such as: popups, free shipping bars, cross sells, Spin To Win, Landing Pages, and more. Leverage Privy's best-in-class audience targeting to take control of your on-site conversion strategy. EMAIL CAMPAIGNS Send on-brand, engaging emails to your entire list using our drag-and-drop editor. Tailor your messaging to segments of your audience based on shopping activity, engagement, and more. AUTOMATED FLOWS Trigger personalized emails based on the actions your customers take; launch Welcome, Abandoned Cart, Purchase Follow-Up, and Customer Winback Emails in minutes and watch the orders roll in. SMARTER SMS Inspire action with your mobile audience by sending SMS campaigns and automations. **Average Rating:** 4.6/5.0 **Total Reviews:** 118 **How Do G2 Users Rate Privy?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) **Who Is the Company Behind Privy?** - **Seller:** [Privy](https://www.g2.com/sellers/privy) - **Year Founded:** 2019 - **HQ Location:** Boston, US - **Twitter:** @privypro (56 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2065161/ (71 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 92% Small-Business, 5% Mid-Market #### What Are Privy's Pros and Cons? **Pros:** - Customer Support (4 reviews) - Ease of Use (4 reviews) - Helpful (4 reviews) - Email Marketing (3 reviews) - User-Friendly (3 reviews) **Cons:** - Limited Templates (3 reviews) - Reporting Issues (2 reviews) - Template Limitations (2 reviews) - Data Management (1 reviews) - Delays (1 reviews) ### 11. [Splio](https://www.g2.com/products/splio/reviews) Splio is one of the first French marketing technology scale-ups to evolve its CRM from SaaS to an AI-first model with over 30% of annual recurring revenue (ARR) coming from AI. Based in Paris, the company has 180 employees across four offices in Europe and the MEA region (Middle East and Africa). As conversation is set to become the new digital default, CRM must keep pace with the speed of agentic commerce without losing what sets it apart: a personalized relationship that creates value. Splio’s vision is CRM where prediction becomes the foundation of personalization at scale, on the brand’s channels as well as in new third-party conversational spaces. Splio offers brands an AI-first CRM powered by Tinyclues AI, enhanced with generative and agentic capabilities in addition to predictive AI, to orchestrate personalized customer marketing at scale across all their channels (email, SMS, RCS, WhatsApp...). Splio also includes Ask My CRM, an intelligent copilot agent that makes customer knowledge easier to access, detects opportunities, and recommends practical actions daily. Already adopted by over 500 companies (retail, telecom, tourism, transportation...) in Europe and MEA, Splio is used daily by brands such as Air France, Fnac Darty, Pierre Hermé, SNCF Connect, KIABI, Cyrillus, APC, Izak, SAMSUNG and Orange. **Average Rating:** 4.2/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Splio?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Splio?** - **Seller:** [Splio](https://www.g2.com/sellers/splio) - **Year Founded:** 2001 - **HQ Location:** Paris, France - **LinkedIn® Page:** https://www.linkedin.com/company/800821 (173 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Small-Business, 30% Enterprise #### What Are Splio's Pros and Cons? **Pros:** - AI Technology (2 reviews) - Automation (2 reviews) - Automation Efficiency (2 reviews) - Customer Support (2 reviews) - Ease of Use (2 reviews) **Cons:** - Data Accessibility (1 reviews) - Expensive (1 reviews) - Integration Difficulties (1 reviews) - Integration Issues (1 reviews) - Lack of Integrations (1 reviews) ### 12. [Touchpoint MX](https://www.g2.com/products/touchpoint-mx/reviews) Touchpoint MX is a marketing automation platform built in New Zealand that helps businesses deliver personalised, data-driven customer journeys across email, SMS, surveys, and loyalty programs. Designed for marketing and CX teams, it connects communication, engagement, and retention into one secure, easy-to-manage platform. MX enables teams to segment customers, trigger real-time campaigns, and track results without complex integrations. From onboarding workflows to loyalty rewards and survey follow-ups, MX helps brands automate at scale while maintaining a personal touch. Trusted by enterprise organisations and ISO 27001-certified, Touchpoint MX combines enterprise-grade security with local support and customisable automation so you can reduce churn, grow lifetime value, and build long-term customer relationships — all within a single platform. **Average Rating:** 4.1/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Touchpoint MX?** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10) - **Customization :** 7.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Touchpoint MX?** - **Seller:** [The Touchpoint Group](https://www.g2.com/sellers/the-touchpoint-group) - **Year Founded:** 2000 - **HQ Location:** Parnell, Auckland - **Twitter:** @Touchpointgroup (154 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/touchpointgroup/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 43% Mid-Market #### What Are Touchpoint MX's Pros and Cons? **Pros:** - Engagement (2 reviews) - Analytics (1 reviews) - Automation (1 reviews) - Automation Efficiency (1 reviews) - Automation Features (1 reviews) **Cons:** - API Issues (1 reviews) - Difficult Setup (1 reviews) - High Complexity (1 reviews) - Integration Issues (1 reviews) - Lack of Customization (1 reviews) ### 13. [Alterian Real-Time CX Platform](https://www.g2.com/products/alterian-real-time-cx-platform/reviews) Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics. **Average Rating:** 3.9/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Alterian Real-Time CX Platform?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10) - **Customization :** 5.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Alterian Real-Time CX Platform?** - **Seller:** [Alterian](https://www.g2.com/sellers/alterian) - **Year Founded:** 1997 - **HQ Location:** Denver, CO - **Twitter:** @Alterian (571 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10829192/ (89 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 40% Mid-Market, 40% Small-Business #### What Are Alterian Real-Time CX Platform's Pros and Cons? **Pros:** - AI Integration (1 reviews) - AI Tools (1 reviews) - Analytics (1 reviews) - Business Growth (1 reviews) - Customer Support (1 reviews) **Cons:** - Expensive (2 reviews) - Complexity (1 reviews) - Expertise Required (1 reviews) - Learning Curve (1 reviews) - Poor Customer Support (1 reviews) ### 14. [Intempt](https://www.g2.com/products/intempt/reviews) Intempt is an agentic growth platform that helps marketing, sales, design, and analytics teams manage customer engagement, marketing automation, personalization, analytics, and revenue operations from one connected system. Businesses use Intempt’s shared customer data and AI agents to run customer journeys, experiments, pipeline management, meetings, and AI-powered creative production, including landing pages, catalog ads, presentations, and social media creatives. Intempt organizes products across Marketing, Sales, Design, and Analytics into one unified customer platform built to help modern SaaS companies, ecommerce brands, and growth teams drive revenue and customer growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Intempt?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Intempt?** - **Seller:** [Intempt](https://www.g2.com/sellers/intempt) - **Year Founded:** 2017 - **HQ Location:** Austin, Texas - **Twitter:** @intempt (119 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17873934 (18 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market ### 15. [Levitate](https://www.g2.com/products/levitate/reviews) Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of ShareFile, Levitate focuses on simplifying the process of client engagement, allowing businesses to prioritize relationship-building over administrative tasks. This platform is particularly beneficial for small business owners who often juggle multiple responsibilities and seek effective ways to connect with their clientele. The target audience for Levitate includes small business owners, entrepreneurs, and professionals who understand the value of personalized communication but may lack the time or resources to implement it effectively. Levitate addresses this need by providing a suite of features that streamline client interactions. Users can send personalized emails at scale, ensuring that each client feels valued and recognized. The platform also facilitates social media presence, and communication through text messages, enabling businesses to reach clients in a way that is convenient and immediate. Key features of Levitate include the ability to send surveys, schedule meetings, and remember important details about contacts, which can enhance the quality of interactions. For instance, by recalling key facts such as birthdays or past conversations, users can tailor their communications to resonate more deeply with clients. This personalized approach not only fosters stronger relationships but also helps businesses achieve their goals more effectively. Additionally, Levitate offers the support of a dedicated success specialist/marketing coach, providing users with guidance and strategies to maximize their outreach efforts without the need to pay for third-party consultants or other marketing professionals. Levitate also offers custom-built websites, written and designed for each business, rather than relying on templates. Create and post blogs with AI-assistance. Facebook or Google Local Service Ads are also optional add-ons. Levitate stands out in the crowded marketing tool landscape by emphasizing relationship management rather than traditional marketing tactics. Its user-friendly interface and comprehensive features enable small businesses to engage with clients in a meaningful way, ultimately leading to increased loyalty and retention. By integrating various communication methods and offering personalized support, Levitate empowers small businesses to thrive in a competitive environment while focusing on what they do best: building lasting relationships with their clients. **Average Rating:** 4.7/5.0 **Total Reviews:** 121 **How Do G2 Users Rate Levitate?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Levitate?** - **Seller:** [Levitate](https://www.g2.com/sellers/levitate) - **Company Website:** https://www.levitate.ai/ - **Year Founded:** 2017 - **HQ Location:** Raleigh, North Carolina - **Twitter:** @levitateai (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/real-magic/?viewAsMember=true (432 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Executive Director - **Top Industries:** Insurance, Financial Services - **Company Size:** 93% Small-Business, 8% Mid-Market #### What Are Levitate's Pros and Cons? **Pros:** - Customer Support (54 reviews) - Ease of Use (43 reviews) - Helpful (32 reviews) - Email Marketing (30 reviews) - Automation (29 reviews) **Cons:** - Missing Features (14 reviews) - Integration Issues (10 reviews) - Limited Customization (10 reviews) - Email Management (9 reviews) - Campaign Issues (8 reviews) ### 16. [Redpoint Customer Data Platform](https://www.g2.com/products/redpoint-customer-data-platform/reviews) Redpoint Global is a U.S.-based software company focused on customer data readiness for enterprise teams. With a legacy of innovation in customer data quality and integration, Redpoint helps organizations solve the customer context gap by connecting fragmented systems, resolving identities and data quality issues, and incorporating feedback loops, eliminating barriers to meaningful customer engagement. The Redpoint Data Readiness Hub is a no-code solution purpose-built to deliver contextual customer data that's ready for any use case across business units and teams. It continuously improves data quality, resolves identities, and integrates seamlessly with existing systems using native connectors, APIs, and custom workflows. The Hub transforms incomplete and inconsistent data into enriched, actionable profiles—ready for use in customer journeys, AI models, analytics, and real-time experiences. It also closes the loop by re-ingesting performance metrics to enable ongoing optimization. Redpoint helps enterprise teams understand the full customer story. By bridging the context gap, the Data Readiness Hub empowers teams to orchestrate interactions that are not just personalized, but relevant to the moment—driving higher conversion, retention, and customer satisfaction. The Hub brings clarity to data strategies, reduces manual work, and unlocks the full value of customer data across the enterprise. To learn more, visit https://www.redpointglobal.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Redpoint Customer Data Platform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Redpoint Customer Data Platform?** - **Seller:** [Redpoint Global](https://www.g2.com/sellers/redpoint-global) - **Company Website:** https://www.redpointglobal.com - **Year Founded:** 2006 - **HQ Location:** Wellesley, Massachusetts - **Twitter:** @RedPointGlobal (1,266 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1191453/ (116 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consulting - **Company Size:** 45% Small-Business, 32% Enterprise #### What Are Redpoint Customer Data Platform's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Customer Support (6 reviews) - Seamless Integration (5 reviews) - Automation Efficiency (4 reviews) - Data Quality (4 reviews) **Cons:** - Learning Curve (6 reviews) - Difficult Learning (4 reviews) - Difficult Navigation (4 reviews) - Not User-Friendly (3 reviews) - Steep Learning Curve (3 reviews) ### 17. [SuperAGI Marketing (formerly Contlo)](https://www.g2.com/products/contlo-marketing/reviews) Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-to-one hyper-personalization, and actionable insights about your customer behavior. Built for the AI-first world - Contlo enables modern businesses to leverage AI to orchestrate their end-to-end marketing. The platform helps brands increase customer lifetime value, boost customer engagements, and deliver a hyper-personalized experience to retain their most valuable customers. 1000s of fast-growing businesses trust Contlo to boost their sales by engaging loyal customers and making faster data-driven decisions throughout their customer lifecycle. Enabling them to measure and optimize individual customer experiences with the help of: 👉 Autonomous personalized campaigns for every customer touchpoint: Effortlessly engage your customers with AI-powered autonomous campaigns across all major marketing channels like Email, SMS, WhatsApp, Web Push, Mobile Push, Facebook & Instagram. 👉 Real-time generative customer journeys powered by LLMs: Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. 👉 Generate Customer Segments for One-to-One Personalization using AI: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. 👉 LLM generated insights, analytics & autonomous reporting: Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. 👉 Autonomous customer engagement, LLM powered chatbots & a unified conversation inbox: Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. Contlo seamlessly integrates with 200+ platforms to help brands build a powerful autonomous marketing tech stack around their business. For more information, visit contlo.com or schedule a 1:1 personalized demo with us: https://contlo.com/get-in-touch/?ref=g2 **Average Rating:** 4.1/5.0 **Total Reviews:** 8 **How Do G2 Users Rate SuperAGI Marketing (formerly Contlo)?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) **Who Is the Company Behind SuperAGI Marketing (formerly Contlo)?** - **Seller:** [Contlo](https://www.g2.com/sellers/contlo-1c46fdcf-b2bf-43a7-95d6-c243ce94263b) - **HQ Location:** Newark DE, US - **Twitter:** @ContloHQ (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/79947820 (36 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Consumer Goods - **Company Size:** 44% Small-Business, 33% Mid-Market #### What Are SuperAGI Marketing (formerly Contlo)'s Pros and Cons? **Pros:** - Helpful (5 reviews) - Customer Support (4 reviews) - Ease of Use (4 reviews) - Features (3 reviews) - AI Technology (2 reviews) **Cons:** - Slow Performance (3 reviews) - Delay Issues (2 reviews) - Delays (2 reviews) - Time-Consuming (2 reviews) - Time Delays (2 reviews) ### 18. [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews) Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools. **Average Rating:** 4.5/5.0 **Total Reviews:** 75 **How Do G2 Users Rate Ambassador Software?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Ambassador Software?** - **Seller:** [Ambassador](https://www.g2.com/sellers/ambassador) - **Company Website:** https://www.getambassador.com/ - **Year Founded:** 2021 - **HQ Location:** Seattle WA - **Twitter:** @Ambassador (3,933 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/944048/ (42 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Financial Services - **Company Size:** 45% Small-Business, 43% Mid-Market #### What Are Ambassador Software's Pros and Cons? **Pros:** - Ease of Use (22 reviews) - Customer Support (14 reviews) - Referral Programs (13 reviews) - Easy Setup (12 reviews) - Helpful (11 reviews) **Cons:** - Lack of Customization (5 reviews) - Learning Curve (5 reviews) - Complexity (4 reviews) - Limited Customization (4 reviews) - Poor Usability (4 reviews) ### 19. [Corefactors](https://www.g2.com/products/corefactors-crm/reviews) Corefactors is a RevOps-enabling end-to-end CRM platform. The platform aims to cater to the growing need for a unified platform to manage customer relations and customer-facing teams. With the proliferation of customer touchpoints, intensifying competition, and ever-heightening customer expectations, Corefactors CRM enables the RevOps ecosystem and reduces revenue leakages by aligning them and creating a 360⁰ view of customer and business. **Average Rating:** 4.5/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Corefactors?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Corefactors?** - **Seller:** [Corefactors](https://www.g2.com/sellers/corefactors-b6ef3a5a-865f-4141-afc3-d53b853d2c94) - **Year Founded:** 2013 - **HQ Location:** Bengaluru, IN - **Twitter:** @AICorefactors (45 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adnaksmarketingsolutionsprivatelimited (59 employees on LinkedIn®) - **Phone:** +91 80673 35577 **Who Uses This Product?** - **Company Size:** 45% Small-Business, 27% Enterprise #### What Are Corefactors's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Customer Support (4 reviews) - Automation (3 reviews) - Automation Features (3 reviews) - Easy Integrations (3 reviews) **Cons:** - Dashboard Issues (3 reviews) - Limited Customization (3 reviews) - Limited Analytics (2 reviews) - Poor Customer Support (2 reviews) - Slow Loading (2 reviews) ### 20. [Ricochet360](https://www.g2.com/products/speed-to-contact-llc-ricochet360/reviews) Ricochet360 is the All-in-One Auto Dialer, CRM/Lead Management, and Marketing Automation Platform designed for both inbound & outbound agents looking for a competitive advantage by enabling them to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate 95% of their daily workflows. **Average Rating:** 4.4/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Ricochet360?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Ricochet360?** - **Seller:** [Speed to Contact](https://www.g2.com/sellers/speed-to-contact) - **Year Founded:** 2010 - **HQ Location:** El Segundo, CA - **Twitter:** @speedtocontact (519 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1873214 (67 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 57% Mid-Market, 35% Small-Business #### What Are Ricochet360's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Easy Integration (2 reviews) - Lead Management (2 reviews) - User-Friendly (2 reviews) - Automation (1 reviews) **Cons:** - Complex Setup (1 reviews) - Dashboard Issues (1 reviews) - Image Management (1 reviews) - Lead Management (1 reviews) - Limited Customization (1 reviews) ### 21. [Simplero](https://www.g2.com/products/simplero/reviews) Simplero helps coaches and knowledge creators build a business and life they love by simplifying their software stack down to one fun & easy-to-use platform so they can develop meaningful relationships with their customers. From creating courses, building websites, and sending emails- to selling products, managing affiliate programs, and automations. With Simplero, you can run your online business all in one place, not all over the place. Simplero empowers leaders to build communities that change the world. - Amazing Support - Build Websites and Landing pages - Affiliate management - Email marketing and automations - Payments and subscriptions - Courses and communities - Customer insights **Average Rating:** 4.2/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Simplero?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) **Who Is the Company Behind Simplero?** - **Seller:** [Simplero](https://www.g2.com/sellers/simplero) - **Year Founded:** 2009 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/simplero (21 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 70% Small-Business ### 22. [Telagus](https://www.g2.com/products/telagus/reviews) Telagus is a leading CRM and team management solution designed to focus your attention on the essential growth-drivers that power your business. We have created an intuitive and easy to use platform that drives productivity, marketing and sales. Telagus is priced, so it’s affordable whether you’re a start-up, SME or Enterprise business. The dashboard can be easily customised to suit your specific requirements, and the marketplace add-ons are designed to use as many or as few as you need without tying you into long-term contracts. It’s both Plug n’ Play and Pay-As-You-Go. We can build a completely customised solution Telagus has been built with the future in mind. If you need a bespoke solution, our team of engineers are ready to build and add to the core that Telagus provides. Please call, email, or click on the support button within Telagus to discuss your requirements. **Average Rating:** 4.3/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Telagus?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Telagus?** - **Seller:** [Telsa Uk Ltd](https://www.g2.com/sellers/telsa-uk-ltd) - **Year Founded:** 2015 - **HQ Location:** wallington, GB - **LinkedIn® Page:** https://www.linkedin.com/company/telsa-media (37 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 71% Small-Business, 14% Enterprise #### What Are Telagus's Pros and Cons? **Pros:** - Automation (1 reviews) - Automation Features (1 reviews) - CRM Integration (1 reviews) - Ease of Use (1 reviews) - Easy Implementation (1 reviews) **Cons:** - Export Limitations (1 reviews) - Filtering Issues (1 reviews) - Limitations (1 reviews) - Missing Features (1 reviews) ### 23. [Zoho Marketing Plus](https://www.g2.com/products/zoho-marketing-plus/reviews) Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards. **Average Rating:** 4.3/5.0 **Total Reviews:** 13 **How Do G2 Users Rate Zoho Marketing Plus?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Zoho Marketing Plus?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Company Size:** 50% Small-Business, 36% Mid-Market #### What Are Zoho Marketing Plus's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Helpful (6 reviews) - Analytics (5 reviews) - Features (5 reviews) - Insights (5 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Customization (3 reviews) - Integration Difficulty (2 reviews) - Integration Issues (2 reviews) - Missing Features (2 reviews) ### 24. [Alpine IQ](https://www.g2.com/products/alpine-iq/reviews) Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customers with the industry's most extensive suite of tools to protect, segment, and promote all in-store and online operations. **Average Rating:** 4.7/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Alpine IQ?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Alpine IQ?** - **Seller:** [AIQ (Alpine IQ)](https://www.g2.com/sellers/aiq-alpine-iq) - **Year Founded:** 2019 - **HQ Location:** Denver, US - **LinkedIn® Page:** https://www.linkedin.com/company/alpine-iq (107 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 55% Small-Business, 18% Mid-Market #### What Are Alpine IQ's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Analytics (5 reviews) - Features (5 reviews) - Audience Engagement (4 reviews) - Customer Engagement (4 reviews) **Cons:** - Learning Curve (4 reviews) - Complex Features (3 reviews) - Steep Learning Curve (3 reviews) - Cluttered Interface (2 reviews) - Complexity (2 reviews) ### 25. [Ascent360](https://www.g2.com/products/ascent360/reviews) Start driving more direct revenue & guest loyalty through enriched, unified guest data, precise segmentation and intuitive automation. With Ascent360, the best-in-class Customer Data Platform (CDP), hoteliers gain clear insights into guest behavior and preferences so you can market smarter, not harder. Easily create & send precise, multi-channel marketing campaigns (email, SMS, paid ads, and direct mail) and engage every type of guest on the channels they are most active. **Average Rating:** 4.5/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Ascent360?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Ascent360?** - **Seller:** [Ascent360](https://www.g2.com/sellers/ascent360) - **Year Founded:** 2013 - **HQ Location:** Golden, CO - **Twitter:** @Ascent360 (194 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3476285 (33 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Mid-Market, 30% Small-Business ## What Is Marketing Automation Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Automation Software? - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.