Best Marketing Automation Software with Social Media Engagement Capabilities

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 1,083

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 142,300+ Authentic Reviews
  • 1,083+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 15,381

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How Do G2 Users Rate HubSpot Marketing Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them learn and use the platform with ease.
  • Users value the broad range of marketing tools in one platform, helping them manage connected work without switching between systems.
  • Users value clear reporting and campaign insights that help them track results and see what's working.
  • Users value powerful marketing automation for streamlining campaigns, workflows, and repetitive tasks across outreach, data, and follow-ups.
  • Users find setup and implementation straightforward, helping them get started quickly with little onboarding.
Cons
  • Users find the platform complex and say its advanced features and workflows take time to learn and use effectively.
  • Users find the pricing expensive, especially for smaller businesses and teams with limited budgets.
  • Users find useful features, including automation, reporting, and customization, locked behind higher-priced tiers or add-ons.
  • Users say navigation can be confusing, and tools and settings can be hard to find.
  • Users find customization limited across tools, layouts, fields, and workflows, with advanced changes often requiring coding or workarounds.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,334

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How Do G2 Users Rate ActiveCampaign?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Customization : 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of ActiveCampaign, highlighting its straightforward interface and intuitive features.
  • Users find the automation capabilities of ActiveCampaign user-friendly and essential for efficient client management and outreach.
  • Users praise ActiveCampaign's user-friendly automation features that streamline engagement and enhance client communication effectively.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users find the learning curve steep, with limited resources making it tough to master all functionalities efficiently.
  • Users find the pricing to be high, making it challenging for small businesses to sustain their subscription.
  • Users often find the image library lacking and struggle with text formatting and trigger customization in ActiveCampaign.
  • Users find ActiveCampaign has limited features, such as frustrating formatting issues and lack of flexible form options.
  • Users find the interface not intuitive, struggling with navigation and learning curves for advanced features.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

Adobe Marketo Engage

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

Average Rating: 4.1/5.0

Total Reviews: 3,220

How Do G2 Users Rate Adobe Marketo Engage?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Adobe Marketo Engage?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 25% Large

What Do G2 Reviewers Say About Adobe Marketo Engage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adobe Marketo Engage, enhancing workflow efficiency and overall marketing operations.
  • Users value the automation capabilities of Adobe Marketo Engage, streamlining complex campaigns and improving engagement effortlessly.
  • Users appreciate the comprehensive marketing automation features of Marketo, enhancing workflow efficiency and effective B2B strategies.
  • Users admire the seamless integrations of Adobe Marketo Engage, streamlining complex campaigns within a single platform.
  • Users value the comprehensive marketing automation capabilities of Adobe Marketo Engage, enhancing engagement and operational efficiency.
Cons
  • Users face a significant learning curve with Adobe Marketo Engage, making setup and optimization challenging without dedicated resources.
  • Users find a steep learning curve with Adobe Marketo Engage, requiring significant time and effort for effective use.
  • Users find Adobe Marketo Engage not intuitive, struggling with complicated workflows and an outdated user interface.
  • Users find the complexity of Adobe Marketo Engage challenging, necessitating dedicated resources and extensive training for effective use.
  • Users find Adobe Marketo Engage expensive due to high costs and the need for dedicated resources to navigate its complexity.

What Are Recent G2 Reviews of Adobe Marketo Engage?

What Are G2 Users Discussing About Adobe Marketo Engage?

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Omnisend

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible. Whether you're just getting started or running a large operation, Omnisend grows with you. 💌 Send newsletters and targeted campaigns Create shoppable emails with a drag-and-drop editor and 250+ ready-made templates. Add coupon codes, insert products automatically, and use Campaign Booster to resend to non-openers with a fresh subject line. 💸 Drive sales on autopilot with ecommerce automations Automations are roughly 2% of all email sends, yet they drive nearly a third of email revenue. Use pre-built flows for cart abandonment, welcome series, browse abandonment, back-in-stock alerts, and post-purchase, or build your own in the no-code Automations Editor. 🎯 Improve your targeting with unlimited segmentation Segment on shopping behavior, purchase history, and engagement, with 30+ ready-made segments and a lifecycle view from new subscribers to loyal VIPs. Lists update automatically as customer data changes. 📱 Combine email with SMS and more channels Add global SMS and web push right next to your emails, in the same platform and the same workflow. There's no need to pay for separate email, SMS, and push apps. 📥 Build your email and SMS lists Collect subscribers with mobile-friendly popups, signup boxes, landing pages, and a Wheel of Fortune. Use exit-intent forms and targeting rules to decide who sees what. ✨ Automate content, personalization, and targeting with AI Generate on-brand copy, subject lines, and preheaders in seconds. Describe a segment in plain language and get it instantly. Recommend products automatically, and find who's about to churn and who your highest-value customers are with RFM analysis. AI is built into every plan, free included, with no add-ons or credits. 🤖 Work from ChatGPT or Claude with Omnisend MCP Connect Omnisend to ChatGPT or Claude, then run performance checks, get segment suggestions, and draft campaigns in one conversation using your real account data. 🎧 24/7 support on every plan Live chat and email around the clock, whichever plan you're on, in 6 languages. From $400/month you also get a dedicated Account Expert. 🚚 Free 5-day migration Switching from Klaviyo or Mailchimp? Our team rebuilds every list, flow, and template in five days, free, including your custom automations. Big-platform features, up to 35% less. Start free and upgrade when you're ready. Every plan includes automation, segmentation, and A/B testing. Omnisend also invites freelancers and agencies to join the partner program, built to help them win more clients and earn industry-leading revenue share on referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ *Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.

Average Rating: 4.6/5.0

Total Reviews: 1,215

How Do G2 Users Rate Omnisend?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Omnisend?

  • Seller: Omnisend
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Vilnius, Lithuania
  • LinkedIn® Page: www.linkedin.com
    271 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 86% Small, 9% Medium

What Do G2 Reviewers Say About Omnisend?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Omnisend, appreciating its intuitive interface and simple automation setup.
  • Users value the intuitive automation of Omnisend, making email campaigns for Shopify both easy and efficient.
  • Users value the prompt and effective customer support from Omnisend, ensuring quick resolutions to issues.
  • Users value the simplicity and automation of Omnisend, enhancing their email marketing experience effortlessly.
  • Users value the simplicity and effectiveness of automation in Omnisend, enhancing their ecommerce marketing efforts seamlessly.
Cons
  • Users express concerns about limited features, particularly regarding template variety and media integration options.
  • Users find missing features in Omnisend, particularly in email list management and limited multimedia support.
  • Users find Omnisend's pricing to be expensive, especially as contact lists and features increase costs significantly.
  • Users find the limited customization options in Omnisend restrict creative freedom for email campaigns and design.
  • Users express frustration with the limited templates available in Omnisend, seeking more customization options and variety.

What Are Recent G2 Reviews of Omnisend?

What Are G2 Users Discussing About Omnisend?

Dotdigital

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

Average Rating: 4.4/5.0

Total Reviews: 1,213

How Do G2 Users Rate Dotdigital?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Dotdigital?

  • Seller: Dotdigital
  • Company Website:
  • Year Founded: 1999
  • HQ Location: London Bridge, London
  • LinkedIn® Page: www.linkedin.com
    470 employees on LinkedIn®
  • Phone: 1-212-971-9408

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 46% Medium, 40% Small

What Do G2 Reviewers Say About Dotdigital?

AI-generated summary from verified user reviews

Pros
  • Users highlight the user-friendly interface of Dotdigital, appreciating its intuitive features and excellent support.
  • Users appreciate the responsive customer support of Dotdigital, always available to assist and provide guidance.
  • Users value the exceptional support from Dotdigital, with timely and helpful assistance readily available when needed.
  • Users value the effective segmentation and intuitive design of Dotdigital, enhancing targeted email campaigns for better responses.
  • Users value the advanced segmentation and design capabilities of Dotdigital, enhancing targeted email campaigns and engagement.
Cons
  • Users are disappointed by several missing features, including inadequate mobile support and subpar chat application functionality.
  • Users find a significant learning curve with Dotdigital, often struggling to navigate settings and requirements effectively.
  • Users note the limited features, particularly in content editing and reporting capabilities, hindering efficiency.
  • Users find limitations in functionality of Dotdigital, facing challenges with the image library and feature awareness.
  • Users experience email issues with design control, glitches, inconsistent previews, and lack of summary reports.

What Are Recent G2 Reviews of Dotdigital?

What Are G2 Users Discussing About Dotdigital?

EngageBay

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle.

Average Rating: 4.6/5.0

Total Reviews: 788

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How Do G2 Users Rate EngageBay?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind EngageBay?

  • Seller: EngageBay Inc
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Wilmington, Delaware
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Analyst
  • Top Industries: Information Technology and Services, Staffing and Recruiting
  • Company Size: 71% Small, 30% Medium

What Do G2 Reviewers Say About EngageBay?

AI-generated summary from verified user reviews

Pros
  • Users find EngageBay's ease of use beneficial for managing contacts and streamlining daily communication effortlessly.
  • Users appreciate the automation capabilities of EngageBay, streamlining processes and enhancing consistency in communication.
  • Users value the efficient customer support in EngageBay, appreciating how it enhances the overall experience of the platform.
  • Users appreciate the all-in-one platform of EngageBay for streamlined contact management, email campaigns, and automation.
  • Users appreciate the automation capabilities of EngageBay, streamlining tasks and enhancing efficiency in their workflows.
Cons
  • Users find the limited features of EngageBay lacking for advanced analysis and automation flexibility.
  • Users note the limited features of EngageBay, expressing a need for more templates and improved automation options.
  • Users find the reporting issues in EngageBay can be limiting and may require time to master effectively.
  • Users find limited customization in EngageBay's reporting, automation, and design tools, affecting advanced workflow needs.
  • Users find poor reporting as a limitation in EngageBay, lacking depth for thorough analysis and insights.

What Are Recent G2 Reviews of EngageBay?

What Are G2 Users Discussing About EngageBay?

Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Average Rating: 4.6/5.0

Total Reviews: 836

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    1,165 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 27% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users value Bloomreach's easy-to-use interface, which streamlines workflows and enhances customer targeting efficiency.
  • Users love Bloomreach's advanced marketing automation features, which enhance customer targeting and improve conversion rates significantly.
  • Users value Bloomreach's user-friendly interface and responsive support that enhance workflow and customer engagement effectively.
  • Users commend Bloomreach for its excellent customer support, noting prompt assistance that enhances their daily operations.
  • Users praise Bloomreach for its advanced customer engagement capabilities, enhancing personalized marketing and improving conversion rates effectively.
Cons
  • Users find the learning curve steep due to a complex UI and challenging integration process with outdated features.
  • Users find Bloomreach has a learning difficulty, with a complicated UI and lengthy integration process hindering usability.
  • Users often encounter missing features, leading to complicated implementations and challenges in receiving timely notifications.
  • Users find the limited features of Bloomreach complicate simple tasks, making implementation and management more difficult.
  • Users find Bloomreach to have difficult learning curves, with complex solutions needed for basic tasks and integration challenges.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

GetResponse

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

Average Rating: 4.3/5.0

Total Reviews: 1,123

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How Do G2 Users Rate GetResponse?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind GetResponse?

  • Seller: GetResponse
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Poland
  • LinkedIn® Page: www.linkedin.com
    426 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About GetResponse?

AI-generated summary from verified user reviews

Pros
  • Users find GetResponse to be an easy-to-use platform that simplifies email marketing and campaign management effectively.
  • Users value the excellent 24/7 live customer support of GetResponse, making complex tasks much easier to handle.
  • Users value the all-in-one marketing platform of GetResponse, streamlining their workflow and enhancing campaign management.
  • Users value the user-friendly interface of GetResponse, enabling swift creation of professional email campaigns and effective automation.
  • Users highlight the user-friendly interface of GetResponse, making email building fast and efficient with drag-and-drop features.
Cons
  • Users find the learning curve for advanced features steep, making it challenging to utilize the full potential of GetResponse.
  • Users find GetResponse to be quite expensive, especially as costs rise with more contacts and advanced features.
  • Users note missing features like outdated templates, limited automation, and a less intuitive reporting dashboard.
  • Users find the limited features of GetResponse restrictive, especially for larger organizations needing advanced options.
  • Users find the pricing issues of GetResponse high compared to competitors, especially for additional automation features.

What Are Recent G2 Reviews of GetResponse?

What Are G2 Users Discussing About GetResponse?

MoEngage

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

Average Rating: 4.5/5.0

Total Reviews: 520

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 55% Medium, 25% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users praise MoEngage for its ease of use, making segmentation and campaign creation intuitive and efficient.
  • Users appreciate the powerful segmentation engine of MoEngage, facilitating targeted campaigns and meaningful user engagement.
  • Users appreciate the powerful analytics of MoEngage, enabling effective tracking and segmentation for impactful campaigns.
  • Users find MoEngage extremely helpful for segmenting flows and data, facilitating effective campaign management and user tracking.
  • Users appreciate the intuitive campaign management of MoEngage, enabling effective user engagement across multiple channels effortlessly.
Cons
  • Users note the missing features in MoEngage, including limited personalization and unclear event setup processes.
  • Users note a significant learning curve with MoEngage, finding it overwhelming and complex during initial setup.
  • Users find management of complex segments challenging due to naming discipline, slow UI, and unclear event setups.
  • Users find the complexity of MoEngage challenging, especially without strict naming conventions for segments and conditions.
  • Users find the difficult learning curve challenging, which can hinder their ability to maximize MoEngage's capabilities.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 643

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Who Uses This: CRM Manager, Digital Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 22% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of SAP Engagement Cloud, appreciating its ease of setup and navigation.
  • Users value the automation capabilities of SAP Engagement Cloud, enhancing campaign efficiency and audience targeting for better results.
  • Users value the user-friendly interface of SAP Engagement Cloud, enjoying seamless campaign creation and advanced analytics.
  • Users appreciate the ease of use of SAP Engagement Cloud, enhancing campaign setup and analytics capabilities.
  • Users appreciate the powerful personalization features of SAP Engagement Cloud, enhancing targeted campaigns and efficiency.
Cons
  • Users note the missing features in SAP Engagement Cloud, highlighting the need for improved segmentation and functionality.
  • Users find the learning curve steep, with complex setups and advanced features requiring significant time and knowledge.
  • Users find the platform has a difficult learning curve, particularly for new users navigating complex features and templates.
  • Users find the limited features of SAP Engagement Cloud frustrating, especially regarding segmentation and analytics functionality.
  • Users find the interface not intuitive, leading to a frustrating experience with complex navigation and obscure features.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Listrak

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

Average Rating: 4.5/5.0

Total Reviews: 316

How Do G2 Users Rate Listrak?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Listrak?

  • Seller: Listrak
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Lititz, PA
  • LinkedIn® Page: www.linkedin.com
    243 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Retail, Consumer Goods
  • Company Size: 55% Medium, 34% Small

What Do G2 Reviewers Say About Listrak?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent customer support from Listrak, making platform navigation and assistance seamless and efficient.
  • Users find Listrak to be very easy to use, appreciating its straightforward functionality and smooth setup.
  • Users value the great account management support from Listrak, enhancing their overall experience and partnership.
  • Users appreciate Listrak for its solid email functionality, enhancing targeting and cross-channel marketing efficiency effectively.
  • Users appreciate the automation efficiency of Listrak, enhancing targeting and optimizing customer engagement across channels.
Cons
  • Users find Listrak's learning curve steep, requiring technical knowledge and relying on support for navigation and functionality.
  • Users find Listrak's interface not intuitive, leading to confusion and reliance on support for navigation and processes.
  • Users find Listrak's features to be difficult to learn, requiring significant support and technical knowledge for effective use.
  • Users find Listrak to have limited features, especially regarding integrations and flexibility in audience segmenting.
  • Users report slow performance due to a dated interface and cumbersome workflow, impacting overall efficiency.

What Are Recent G2 Reviews of Listrak?

What Are G2 Users Discussing About Listrak?

vcita

vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all.

Average Rating: 4.5/5.0

Total Reviews: 81

How Do G2 Users Rate vcita?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 9.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.7/10 (Category avg: 8.5/10)

Who Is the Company Behind vcita?

  • Seller: vcita
  • Year Founded: 2010
  • HQ Location: St. Petersburg Florida
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Alternative Medicine, Marketing and Advertising
  • Company Size: 86% Small, 15% Medium

What Do G2 Reviewers Say About vcita?

AI-generated summary from verified user reviews

Pros
  • Users love vCita for its ease of use, making scheduling and organization simple and effective for their businesses.
  • Users appreciate the automated processes in vcita, enhancing efficiency and supporting essential business tasks effectively.
  • Users value the helpful customer support from vcita, enhancing their experience and maintaining efficient business operations.
  • Users love the s seamless integration of vcita with apps and their websites, enhancing booking and customer interactions.
  • Users enjoy the seamless integration with various apps and calendars, enhancing their workflow and customer interactions.
Cons
  • Users often face integration issues with vcita, leading to frustrations in setup and functionality.
  • Users are frustrated by missing features like partial refunds and limited document upload options, complicating their experience.
  • Users find vcita to be expensive, especially when needing to pay more for basic template adjustments and features.
  • Users express frustration over the lack of integration with essential services, impacting workflow and efficiency.
  • Users face linking issues with vcita, leading to inaccurate availability and frustrating integration with external calendars.

What Are Recent G2 Reviews of vcita?

What Are G2 Users Discussing About vcita?

Thryv

Thryv is AI powered small business marketing software and a growth platform built for local service businesses. It combines online listings, reputation management, social media management, websites, digital advertising, and AI-powered lead insights with done for you marketing services to help businesses attract and convert more customers. Built for local service businesses, Thryv combines easy to use marketing software with done-for-you marketing services, giving owners the flexibility to manage their marketing or get expert help. With Thryv, businesses can: • Get discovered and build trust through online listings, professional websites, social media, and reputation management. • Attract potential customers through targeted advertising and search marketing. • Focus on promising opportunities with AI-powered lead scoring and insights. • See which marketing efforts drive leads, customers, and revenue—and make more informed decisions about where to invest. Thryv brings these capabilities together in one connected platform, helping business owners spend less time coordinating their marketing and more time serving their customers. Free onboarding, training, and ongoing support help customers get started and keep moving forward. More visibility. More opportunities. More confidence in how you grow.

Average Rating: 4.3/5.0

Total Reviews: 1,903

How Do G2 Users Rate Thryv?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Thryv?

  • Seller: Thryv
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dallas, TX
  • LinkedIn® Page: www.linkedin.com
    5,823 employees on LinkedIn®
  • Ownership: NASDAQ: THRY

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 90% Small, 9% Medium

What Do G2 Reviewers Say About Thryv?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Thryv, streamlining processes and enhancing business management effortlessly.
  • Users value the automation capabilities of Thryv, allowing them to streamline processes and efficiently manage their businesses.
  • Users commend Thryv for its EXCELLENT customer support, consistently enhancing usability and interface over the years.
  • Users appreciate the automation features of Thryv, allowing seamless business management and enhanced client engagement.
  • Users appreciate the excellent support from Thryv, enhancing their business management experience with personalized assistance.
Cons
  • Users find Thryv's missing features frustrating, leading to complexity and confusion in navigation and usage.
  • Users find the learning curve steep with Thryv, requiring time and effort to fully grasp its complexities.
  • Users experience formatting challenges with emails and limited flexibility in designing order forms and landing pages.
  • Users express concerns over limited features in Thryv, suggesting a need for improvements and more focused functionality.
  • Users find the pricing steep, especially for small teams needing extra features, leading to potential budget concerns.

What Are Recent G2 Reviews of Thryv?

What Are G2 Users Discussing About Thryv?

VBOUT

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform.

Average Rating: 4.7/5.0

Total Reviews: 258

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How Do G2 Users Rate VBOUT?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.9/10)
  • Customization : 9.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.1/10 (Category avg: 8.5/10)

Who Is the Company Behind VBOUT?

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 89% Small, 10% Medium

What Do G2 Reviewers Say About VBOUT?

AI-generated summary from verified user reviews

Pros
  • Users value the versatile and user-friendly email marketing capabilities of VBOUT, enhancing their overall marketing efficiency.
  • Users appreciate the ease of use of VBOUT, enabling quick creation of landing pages and email sequences effortlessly.
  • Users praise VBOUT for its versatile and powerful features, allowing efficient management of diverse marketing tasks in one platform.
  • Users appreciate the ease of creating landing pages with VBOUT, enhancing their marketing efficiency and versatility.
  • Users love VBOUT for its powerful features, offering versatility and ease in managing complex marketing needs effortlessly.
Cons
  • Users find VBOUT's email sending caps limiting, hindering large campaign effectiveness compared to other market options.
  • Users find the email sending caps limiting, which restricts their ability to run large campaigns effectively.
  • Users find the complex usage of VBOUT challenging, though it suffices for creating basic landing pages.
  • Users find VBOUT's email sending caps limiting, hindering large campaign operations compared to other market options.
  • Users find VBOUT's email sending caps inefficient, hindering businesses with large campaign needs compared to other options.

What Are Recent G2 Reviews of VBOUT?

What Are G2 Users Discussing About VBOUT?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,034

How Do G2 Users Rate Act-On?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®
  • Phone: +1.877.530.1555

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
  • Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?