# What is UTM tracking Klaviyo?

What is UTM tracking Klaviyo?

##### Post Metadata
- Posted at: about 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

It allows you to track email performance in Google Analytics.

##### Comment Metadata
- Posted at: about 3 years ago
- Author title: Digital Marketing Director at North American Veterinary Community (NAVC)



### Comment 2

UTM tracking is distinct URL parameters that help define where the visitor on a website has come from. It defines the source, medium, and campaign. Search for UTM builders, there are tons of free builders that you can just copy and paste them from. But make sure you define each parameter consistently for Google and other analytics.

##### Comment Metadata
- Posted at: about 3 years ago
- Author title: Creative Content Manager



### Comment 3

You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.

##### Comment Metadata
- Posted at: about 3 years ago
- Author title: Co-founder and product/Tech at AmmoSquared Inc.




## Related Product
[Klaviyo](https://www.g2.com/products/klaviyo/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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