# Best Marketing Automation Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 495 ### Category Stats (May 2026) - **Average Rating**: 4.41/5 (↑0.01 vs Apr 2026) - **New Reviews This Quarter**: 1,291 - **Buyer Segments**: Small-Business 57% │ Mid-Market 32% │ Enterprise 11% - **Top Trending Product**: Ubiquity Engage (+0.75) *Last updated: May 18, 2026* ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 91,400+ Authentic Reviews - 495+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Marketing Automation Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,107 reviews) | CRM-connected marketing automation | "[HubSpot Marketing Hub Centralizes Campaigns with Powerful Automation and Reporting](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12877519)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,338 reviews) | — | "[Insider One: Helps scale CRM](https://www.g2.com/survey_responses/insider-one-review-12845239)" | | 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,153 reviews) | Customer journey automation for email-led campaigns | "[Clear UI and Best-in-Class Automations Make CRM Management Effortless](https://www.g2.com/survey_responses/activecampaign-review-12689317)" | | 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,657 reviews) | Omnichannel lifecycle messaging | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" | | 5 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,307 reviews) | E-commerce email and SMS automation | "[Klaviyo Delivers Strong ROI with Seamless Integrations and Powerful Automation](https://www.g2.com/survey_responses/klaviyo-review-12634864)" | | 6 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (623 reviews) | — | "[Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email](https://www.g2.com/survey_responses/highlevel-review-12853292)" | | 7 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,376 reviews) | — | "[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)" | | 8 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (815 reviews) | — | "[The Agent Feature Feels Like a Personal Assistant for Messaging](https://www.g2.com/survey_responses/customer-io-review-12817730)" | | 9 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,143 reviews) | E-commerce email and SMS campaign setup | "[Far above the competition](https://www.g2.com/survey_responses/omnisend-review-12650962)" | | 10 | [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5.0 (5,193 reviews) | Email campaigns for growing contact lists | "[Easy to use email marketing solution](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)" | ## Which Marketing Automation Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ## Which Type of Marketing Automation Software Tools Are You Looking For? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) *(current)* - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- **Sponsored** ### TextUs TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fonline-behavior-tracking&secure%5Btoken%5D=ff1ffe5c3841d87dbd71ebc1691d352f7397eff434333197b99b7a6bdc499186&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url) --- ## Buyer Guide: Key Questions for Choosing Marketing Automation Software Software ### How should I choose Marketing Automation software? Based on my evaluation of review patterns, I recommend starting with the campaigns your team sends most often. If lifecycle messaging is the priority, focus on segmentation, triggers, flow editing, and behavior data. If lead management matters more, review CRM sync, forms, scoring, and sales handoff. If e-commerce is central, prioritize product data, email and SMS flows, attribution, and checkout-related messaging. ### What does Marketing Automation software do? I frame Marketing Automation software as a system for planning, sending, and measuring customer communication across marketing channels. These platforms help teams manage contacts, build segments, create campaigns, and trigger messages based on customer or lead activity. In the review patterns I evaluated, users connect this category with email, SMS, forms, landing pages, CRM data, lifecycle flows, and follow-up after specific actions. It gives marketing teams a more organized way to turn audience data into timely campaigns without relying on manual lists or one-off sends. ### Why do businesses use Marketing Automation software? Across the review patterns I evaluated, businesses used Marketing Automation software when customer communication became harder to manage across campaigns, channels, and audience segments. Users often describe the value in faster campaign setup, cleaner lead handling, and more relevant follow-up after a customer takes an action. Several benefits show up clearly: - Reviewers like simple builders for emails, forms, and campaign flows. - Users value contact organization and segmentation when lists become harder to manage manually. - Automation rules help teams send follow-ups after form fills, events, purchases, or product activity. - Reporting helps marketers understand what is working across sends and audience groups. Common friction areas include advanced setup, pricing changes, reporting gaps, slow screens, and data sync issues. ### Who uses Marketing Automation software primarily? After reviewing the user roles and use cases, I found that Marketing Automation software supports both marketing-owned and sales-adjacent work. - **Marketing teams:** Build campaigns, manage audiences, and track channel performance. - **CRM teams:** Keep contact data, fields, and campaign lists organized. - **Email and lifecycle teams:** Create triggered messages, nurture flows, and retention campaigns. - **Sales teams:** Use lead capture, scoring, and follow-up activity tied to prospects. - **Small business owners:** Use these platforms when they need one system for outreach, forms, and customer updates. - **Product marketing teams:** Send release messages, account updates, and behavior-based education. ### What types of Marketing Automation software should I consider? From the way reviewers describe the category, I see Marketing Automation software falling into these groups: - **Customer engagement platforms:** Best for teams that need email, SMS, push, and in-app messages tied to user behavior. - **CRM-centered marketing suites:** Best for teams that want contact records, forms, sales follow-up, and campaigns in one place. - **E-commerce marketing tools:** Best for product messages, email and SMS flows, purchase-based segments, and abandoned-cart work. - **Outbound-focused tools:** Best for prospect filters, lead scoring, LinkedIn outreach, and sales email sequences. ### What are the core features to look for in Marketing Automation software? When I review this category, some of the leading Marketing Automation software includes the following features: - Campaign builders for emails, forms, pages, and flows. - Contact management with clear fields, lists, and segments. - Automation workflows based on behavior, dates, or CRM status. - Email templates and editing tools that non-technical users can manage. - CRM integrations and data sync controls. - Multichannel messaging across email, SMS, push, or in-app channels. - Reporting for campaign results, audience performance, and follow-up activity. - Consent controls, A/B testing, and behavioral triggers. ### What trends are shaping Marketing Automation software right now? From my evaluation of review patterns and current marketing technology, these themes are shaping the category: - **AI-assisted campaign work:** Teams are using AI to plan, draft, test, and refine campaign content. - **Real-time personalization:** More tools are built around customer behavior, timing, and context. - **Better data foundations:** Marketers need cleaner customer data before automation can work well. - **Agentic marketing workflows:** AI agents are moving into audience setup, content production, and campaign planning. - **Multichannel orchestration:** Email remains central, but buyers are comparing SMS, push, in-app, and web messages. --- ## What Are the Top-Rated Marketing Automation Software Products in 2026? ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,107 **Why buyers love it?:** HubSpot Marketing Hub’s G2 reviews led me to its strongest use case: keeping marketing activity close to CRM data, lead scoring, and campaign reporting. Users point to email templates, workflows, contact lists, lead activity, integrations, reporting, and one place to track marketing and sales context. Works well for teams that want marketing automation tied to customer records and revenue visibility. ### What Do G2 Reviewers Say About HubSpot Marketing Hub? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of HubSpot Marketing Hub, enjoying its seamless integration and user-friendly features. - Users appreciate the **user-friendly features** of HubSpot Marketing Hub, enabling powerful email marketing and automation setups. - Users value the **seamless integrations** of HubSpot Marketing Hub, enhancing efficiency and customer engagement through centralized activities. - Users love the **easy setup and powerful features** of HubSpot's email marketing tools, enhancing their marketing efforts. - Users value the **marketing automation** in HubSpot Marketing Hub, enhancing efficiency in workflows and lead generation. **Cons:** - Users note a **steep learning curve** with HubSpot Marketing Hub, requiring time and tutorials to master its features. - Users find the **missing features** in HubSpot Marketing Hub restrict their capabilities, especially with costly upgrades needed for more options. - Users find HubSpot Marketing Hub offers **limited features** on cheaper plans, restricting essential functionalities like workflows. - Users find HubSpot Marketing Hub **expensive for smaller teams** , especially as the contact list and feature needs grow. - Users find HubSpot Marketing Hub's interface **not intuitive** , complicating task navigation and multitasking efficiency. #### Key Features - Internationalization - Marketing Lead Database - Program Management - ROI Analytics - Contextual Targeting #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **"[HubSpot Marketing Hub Centralizes Campaigns with Powerful Automation and Reporting](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12877519)"** **Rating:** 5.0/5.0 stars *— Lyubov S.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12877519) --- **"[HubSpot Marketing Hub Unifies Campaigns and CRM with an Intuitive, Time-Saving UI](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12882277)"** **Rating:** 5.0/5.0 stars *— MD S.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12882277) --- #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes ### 2. [Insider One](https://www.g2.com/products/insider-one/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,338 **Product Description:** Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." ### What Do G2 Reviewers Say About Insider One? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Insider One, appreciating its intuitive interface and helpful customer support. - Users value the **highly personalized engagement** through rich notifications and tailored recommendations that boost conversions. - Users appreciate the **highly personalized notifications** from Insider One, enhancing engagement and driving impressive conversions. - Users appreciate the **proactive support** from Insider One's Customer Success team, enhancing their overall experience. - Users value the **high engagement** achieved through personalized notifications and dynamic campaign strategies from Insider One. **Cons:** - Users find the **learning curve steep** due to overwhelming options and complexities during initial setup and adaptation. - Users note a steep **learning curve** with Insider One, requiring time and support to fully understand its features. - Users find the **initial setup time-consuming** , requiring manual adjustments and leading to slow ticket processing for fixes. - Users experience **poor customer support** due to long wait times, despite their helpfulness once contacted. - Users face **integration issues** with the platform, often requiring more time and resources than anticipated. #### What Are Recent G2 Reviews of Insider One? **"[Flexible, Easy Personalization Across Channels with Proactive Customer Success](https://www.g2.com/survey_responses/insider-one-review-12809588)"** **Rating:** 5.0/5.0 stars *— Seray Y.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-12809588) --- **"[Insider One: Helps scale CRM](https://www.g2.com/survey_responses/insider-one-review-12845239)"** **Rating:** 5.0/5.0 stars *— Claudio M.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-12845239) --- #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment ### 3. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,153 **Why buyers love it?:** After I reviewed ActiveCampaign’s G2 feedback, I placed it around customer journey automation built from email, tags, forms, and behavioral triggers. Reviewers call out visual flow building, automated sequences, segmentation, CRM connections, onboarding flows, and support for follow-up campaigns. A strong fit for teams that want to automate customer communication without losing control of each path. ### What Do G2 Reviewers Say About ActiveCampaign? *AI-generated summary from verified user reviews* **Pros:** - Users find **ActiveCampaign's ease of use** exceptional, simplifying automation and contact management for personal or business needs. - Users find **automation programming effortless** , enabling seamless contact filtering and tailored client communication with ActiveCampaign. - Users find ActiveCampaign's **automations** powerful and easy to set up, enhancing organization and efficiency in their workflows. - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns with effective segmentation and versatility. - Users value the **comprehensive capabilities** of ActiveCampaign, especially for effective segmentation and personalized email marketing. **Cons:** - Users find the **learning curve challenging** , requiring significant time and support to navigate the platform effectively. - Users feel the **missing features** like easy form building and drag-and-drop options hinder their experience with ActiveCampaign. - Users find the **pricing steep** for newer plans, making it a potential barrier for some businesses. - Users note the **limited features** of ActiveCampaign, particularly in reporting, testing, and design capabilities. - Users find ActiveCampaign to be **not intuitive** , especially when navigating complex automations and email creation processes. #### Key Features - Performance and Reliability - Contact & Account Management - Campaign Management - Knowledge Base - Data Import & Export Tools #### What Are Recent G2 Reviews of ActiveCampaign? **"[Clear UI and Best-in-Class Automations Make CRM Management Effortless](https://www.g2.com/survey_responses/activecampaign-review-12689317)"** **Rating:** 5.0/5.0 stars *— Tomás Alejandro M.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12689317) --- **"[Strong Automation Features With Some Scaling Challenges](https://www.g2.com/survey_responses/activecampaign-review-12798717)"** **Rating:** 4.5/5.0 stars *— alka m.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12798717) --- #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment ### 4. [Braze](https://www.g2.com/products/braze/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,657 **Why buyers love it?:** While reviewing Braze’s G2 reviews, I saw its strongest role in orchestrating customer messages across email, push, in-app, and other lifecycle channels. Users highlight Canvas, audience splits, templated content, catalogs, self-serve campaign creation, personalization, data connections, and fast campaign deployment. A strong fit for teams that need timely cross-channel messaging powered by customer behavior. ### What Do G2 Reviewers Say About Braze? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate Braze's **user-friendly and intuitive design** , allowing seamless learning and scalability for various needs. - Users value the **intuitive interface** of Braze, finding it easy to learn and implement effective messaging strategies. - Users value Braze for its **seamless automation** , facilitating personalized campaigns across multiple communication channels effortlessly. - Users greatly value the **responsive customer support** from Braze, enhancing their overall experience and implementation process. - Users value Braze for its **multichannel management capabilities** , allowing seamless communication across diverse platforms. **Cons:** - Users find the **learning curve challenging** , as the platform requires time and guidance to fully understand. - Users feel the lack of **missing features** hampers engagement and customization, affecting overall user experience. - Users find **limitations in reporting and complexity** when using Braze for simpler survey purposes, impacting overall efficiency. - Users find Braze's **limited features** hinder their ability to effectively analyze KPIs and conduct simple survey use cases. - Users experience a **steep learning curve** initially, as mastering advanced features can be challenging and slow down usage. #### Key Features - Sandbox / Test Environments - A/B Testing - Data Quality Management - Social Sharing - Uninstall Tracking #### What Are Recent G2 Reviews of Braze? **"[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)"** **Rating:** 5.0/5.0 stars *— Ákos V.* [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) --- **"[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)"** **Rating:** 4.5/5.0 stars *— Federico M.* [Read full review](https://www.g2.com/survey_responses/braze-review-5272290) --- ### 5. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,307 **Why buyers love it?:** Klaviyo’s G2 feedback pointed me toward e-commerce automation built around customer behavior, segmentation, and store data. Reviewers call out email flows, SMS campaigns, Shopify integration, abandoned cart automations, custom segments, performance reporting, and prebuilt flows. Works well for commerce teams that want personalized email and SMS programs tied to shopping activity. ### What Do G2 Reviewers Say About Klaviyo? *AI-generated summary from verified user reviews* **Pros:** - Users find Klaviyo's interface to be very **intuitive and easy to navigate** , even without prior experience. - Users appreciate the **advanced features** of Klaviyo, which simplify email and SMS program management effectively. - Users appreciate the **powerful automation** in Klaviyo, facilitating tailored campaigns that enhance engagement and revenue effortlessly. - Users value the **easy integration** of Klaviyo, particularly appreciating its seamless connection with Shopify and other systems. - Users value the **sophisticated integrations** offered by Klaviyo, enhancing campaign efficiency and platform connectivity. **Cons:** - Users find Klaviyo to be **expensive** , with limited support and overwhelming features for beginners. - Users find Klaviyo's interface challenging due to a steep **learning curve** and non-intuitive design choices. - Users find the **missing features** in Klaviyo hinder effective marketing across multiple channels and brand management. - Users find **limited features** for managing multiple brands and feel updates lack meaningful improvements. - Users face **poor customer support** from Klaviyo, often experiencing slow responses and unhelpful assistance. #### Key Features - Workflow Capability - Manage Email Deliverability - Online Behavior Tracking - Budgeting - Social Campaigns #### What Are Recent G2 Reviews of Klaviyo? **"[Klaviyo Makes Email Automation Simple, Powerful, and Reliable](https://www.g2.com/survey_responses/klaviyo-review-12738916)"** **Rating:** 4.5/5.0 stars *— Tejas K.* [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916) --- **"[Klaviyo Delivers Strong ROI with Seamless Integrations and Powerful Automation](https://www.g2.com/survey_responses/klaviyo-review-12634864)"** **Rating:** 4.5/5.0 stars *— Chad T.* [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12634864) --- #### What Are G2 Users Discussing About Klaviyo? - [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments - [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote ### 6. [HighLevel](https://www.g2.com/products/highlevel/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 623 **Product Description:** HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial! ### What Do G2 Reviewers Say About HighLevel? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **flexibility and ease of use** of HighLevel, valuing its comprehensive data management and affordable pricing. - Users appreciate the **efficiency and innovative features** of HighLevel, enhancing their business operations and support. - Users value the **exceptional customer support** of HighLevel, enhancing their overall experience with responsive assistance. - Users value the **extensive feature set** of HighLevel, appreciating its comprehensive tools and ongoing innovations. - Users praise HighLevel for its **intuitive automation** features, enhancing efficiency through customizable web triggers and integrations. **Cons:** - Users find the **learning curve steep** , making it challenging to keep up with constant updates and new tools. - Users feel that HighLevel lacks **essential features** like advanced email marketing and flexible live streaming options. - Users find the **steep learning curve** of HighLevel challenging, requiring significant effort to master the platform. - Users find the **interface not as intuitive** , causing some confusion and a learning curve for effective use. - Users often face **poor customer support** , with staff providing vague answers and lacking in-depth knowledge. #### What Are Recent G2 Reviews of HighLevel? **"[Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email](https://www.g2.com/survey_responses/highlevel-review-12853292)"** **Rating:** 5.0/5.0 stars *— Joe G.* [Read full review](https://www.g2.com/survey_responses/highlevel-review-12853292) --- **"[HighLevel centralizes CRM and automations with great flexibility](https://www.g2.com/survey_responses/highlevel-review-12432105)"** **Rating:** 4.0/5.0 stars *— Francisco P.* [Read full review](https://www.g2.com/survey_responses/highlevel-review-12432105) --- #### What Are G2 Users Discussing About HighLevel? - [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 2 comments - [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment - [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote ### 7. [Attentive](https://www.g2.com/products/attentive/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,376 **Product Description:** Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ### What Do G2 Reviewers Say About Attentive? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Attentive, finding it intuitive and straightforward for managing SMS campaigns. - Users rave about the **outstanding customer support** , highlighting quick responses and friendly, knowledgeable assistance. - Users find Attentive's **excellent customer support** and intuitive UX essential for successful campaign management. - Users appreciate the **user-friendly interface** of Attentive, which simplifies marketing tasks for teams of all sizes. - Users find the **easy initial setup** of Attentive beneficial for seamless campaign management and enhanced customer experience. **Cons:** - Users find the **pricing to be quite high** , impacting overall satisfaction despite the decent ROI and new features. - Users express frustration over **missing features** like integration and creativity tools, hindering overall email campaign efficiency. - Users find **reporting issues** with Attentive, especially in tracking attribution and matching external analytics sources. - Users desire **more advanced features** in Attentive, like integration with Klaviyo and better segmentation options. - Users face **integration challenges** with Attentive, finding the setup process and platform connections cumbersome. #### What Are Recent G2 Reviews of Attentive? **"[Powerful AI Tools with Room for UI Improvement](https://www.g2.com/survey_responses/attentive-review-11448934)"** **Rating:** 4.0/5.0 stars *— Connor C.* [Read full review](https://www.g2.com/survey_responses/attentive-review-11448934) --- **"[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)"** **Rating:** 4.0/5.0 stars *— Becca A.* [Read full review](https://www.g2.com/survey_responses/attentive-review-10981103) --- ### 8. [Customer.io](https://www.g2.com/products/customer-io/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 815 **Product Description:** Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. ### What Do G2 Reviewers Say About Customer.io? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Customer.io, highlighting its seamless UX/UI and helpful support. - Users appreciate the **flexibility and control** Customer.io offers for managing automation and personalized communication effectively. - Users appreciate the **powerful and versatile features** of Customer.io, making email campaigns easy and effective. - Users appreciate the **versatility** of Customer.io, finding it an effective solution for their email marketing needs. - Users appreciate the **helpful customer support** of Customer.io, enhancing their experience with effective assistance and resources. **Cons:** - Users experience a challenging **learning curve** that can hinder progress in mastering Customer.io effectively. - Users find **missing features** frustrating, particularly limited reporting tools and cumbersome data segmentation methods in Customer.io. - Users are frustrated by the **limited features** of Customer.io, hindering efficiency and complicating workflows. - Users find the platform **not intuitive** , struggling with a steep learning curve and outdated UI elements. - Users desire increased **flexibility in campaign organization** and find template limitations cumbersome, leading to repetitive workflows. #### What Are Recent G2 Reviews of Customer.io? **"[Easy, Powerful Automation for Personalized Messaging and User Journeys](https://www.g2.com/survey_responses/customer-io-review-12803161)"** **Rating:** 5.0/5.0 stars *— Rishang Y.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12803161) --- **"[The Agent Feature Feels Like a Personal Assistant for Messaging](https://www.g2.com/survey_responses/customer-io-review-12817730)"** **Rating:** 4.0/5.0 stars *— Leonardo C.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12817730) --- #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### 9. [Omnisend](https://www.g2.com/products/omnisend/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 1,143 **Why buyers love it?:** Omnisend’s G2 reviews gave me a clear view of marketing automation focused on quick campaign creation for online stores. Users point to email builders, templates, segmentation, SMS, pop-ups, abandoned cart flows, testing, and campaign reports. A solid option for teams that want e-commerce messaging workflows they can set up without a long learning curve. ### What Do G2 Reviewers Say About Omnisend? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Omnisend, enabling effective multichannel marketing without technical expertise. - Users value the **excellent support** provided by Omnisend, enhancing their overall user experience and satisfaction. - Users appreciate the **excellent customer support** from Omnisend, highlighting both AI and human assistance. - Users find Omnisend's **intuitive automation features** essential for simplifying multichannel marketing and boosting engagement. - Users love the **automation capabilities** of Omnisend, making multichannel marketing seamless and efficient without technical hurdles. **Cons:** - Users find Omnisend has **limited features and integrations** , which restricts functionality and can complicate workflows. - Users note the **missing features** in Omnisend, particularly in integrations and analytics that could enhance usability. - Users find Omnisend's pricing to be **expensive** , especially for SMS services, leading to higher overall costs. - Users feel **limited customization** in email design with Omnisend, wishing for more template options and flexibility. - Users find the **limited templates** in Omnisend restrict their creative email design options and layout flexibility. #### Key Features - Manage Email Deliverability - Landing Pages and Forms - Marketing Lead Database - Program Management - Social Sharing #### What Are Recent G2 Reviews of Omnisend? **"[Far above the competition](https://www.g2.com/survey_responses/omnisend-review-12650962)"** **Rating:** 5.0/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/omnisend-review-12650962) --- **"[A great entry-level platform with potential for growth](https://www.g2.com/survey_responses/omnisend-review-12824350)"** **Rating:** 4.0/5.0 stars *— Lindsay D.* [Read full review](https://www.g2.com/survey_responses/omnisend-review-12824350) --- #### What Are G2 Users Discussing About Omnisend? - [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for) - [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment - [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment ### 10. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 5,193 **Why buyers love it?:** As I read Mailchimp’s G2 feedback, I kept its positioning centered on email marketing that small and mid-sized teams can build and launch quickly. Users mention campaign templates, list uploads, tagging, audience segmentation, automation, landing pages, and an interface that helps teams move from idea to send faster. A practical choice for teams that need accessible email automation with audience management in one place. ### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Intuit Mailchimp, enabling seamless campaign creation and management for marketers. - Users appreciate the **intuitive ease of use** in Mailchimp, enabling seamless campaign building and performance tracking. - Users commend the **intuitive email management** features of Intuit Mailchimp, benefiting from a streamlined marketing experience. - Users appreciate the **intuitive interface** of Mailchimp, which simplifies campaign creation, automation, and performance tracking. - Users appreciate the **easy creation** feature of Mailchimp, simplifying campaign building and customer journey automation. **Cons:** - Users note that **pricing can escalate quickly** as subscriber lists grow, which may deter some users. - Users find the **limited features** of the free version frustrating, hindering their initial experience with Mailchimp. - Users find the **import and social media link features lacking** , complicating processes and impacting convenience for marketing efforts. - Users find the **learning curve steep** , particularly regarding contact imports and a need for more interactive training resources. - Users feel that the **limited customization** options hinder their ability to tailor their marketing effectively. #### Key Features - Performance and Reliability - A/B Testing - Segmentation - Budgeting - Social Sharing #### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform? **"[Easy to use email marketing solution](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)"** **Rating:** 5.0/5.0 stars *— Sapana T.* [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343) --- **"[Communications Gem](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-4130494)"** **Rating:** 4.5/5.0 stars *— Michael K.* [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-4130494) --- #### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform? - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 3 comments, 1 upvote - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment - [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments ### 11. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,173 **Product Description:** Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ### What Do G2 Reviewers Say About Dotdigital? *AI-generated summary from verified user reviews* **Pros:** - Users applaud Dotdigital for its **ease of use** , featuring an intuitive interface and excellent support for campaigns. - Users commend Dotdigital's **outstanding customer support** , consistently responsive and helpful in resolving issues efficiently. - Users value the **comprehensive features** of Dotdigital, enhancing marketing strategies and audience segmentation effortlessly. - Users value the **user-friendly interface and powerful segmentation tools** of Dotdigital, enhancing their email marketing effectiveness. - Users value the **robust features** of Dotdigital, facilitating personalized marketing and insightful customer segmentation for effective campaigns. **Cons:** - Users find the **missing features** in Dotdigital, like advanced AI integration and form validation, limiting their experience. - Users find the **learning curve steep** due to overwhelming features and initial setup challenges with Dotdigital. - Users find the **limited features** of Dotdigital, such as few templates, to be a drawback for effective marketing. - Users note **reporting limitations** in Dotdigital, finding it challenging to track unsubscribe numbers and navigate the interface. - Users desire improved **email functionality** , including better segmentation, easier navigation, and more templates for efficiency. #### What Are Recent G2 Reviews of Dotdigital? **"[A Playground for Lifecycle Marketers](https://www.g2.com/survey_responses/dotdigital-review-10922116)"** **Rating:** 4.5/5.0 stars *— Brian P.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-10922116) --- **"[Brilliant Editor That Speeds Up High-Design, Technical Emails](https://www.g2.com/survey_responses/dotdigital-review-12745291)"** **Rating:** 4.5/5.0 stars *— Aaron V.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-12745291) --- #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) ### 12. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,013 **Why buyers love it?:** Adobe Marketo Engage stood out to me in G2 reviews for B2B marketing teams managing lead scoring, nurture programs, and multi-step campaign flows. Reviewers highlight smart campaigns, segmentation, CRM integration, revenue attribution, forms, landing pages, and detailed campaign tracking. A strong fit for marketing operations teams that need deep automation control across longer buyer journeys. ### What Do G2 Reviewers Say About Adobe Marketo Engage? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Adobe Marketo Engage, facilitating seamless campaign management and automation. - Users value Adobe Marketo Engage for its ability to **automate a wide range of tasks** , enhancing engagement and efficiency. - Users value the **seamless integration and personalization** of Adobe Marketo Engage, enhancing targeted marketing campaigns effectively. - Users value the **strong integration capabilities** of Adobe Marketo Engage, enhancing their experience with seamless connections to other tools. - Users value the **advanced marketing automation** capabilities of Adobe Marketo Engage, facilitating personalized campaigns and seamless integrations. **Cons:** - Users find the **learning curve challenging** due to complexity and a need for more intuitive features in Adobe Marketo Engage. - Users find Adobe Marketo Engage offers a lot, but the **steep learning curve** makes it challenging for newcomers. - Users find Adobe Marketo Engage **not intuitive** , especially for those less familiar with marketing automation tools. - Users find the **complexity of campaign management** challenging, requiring technical expertise and time to navigate effectively. - Users are frustrated with the **high cost** of Adobe Marketo Engage, making it less accessible and competitive. #### Key Features - User, Role, and Access Management - Sending Outbound Emails - Mobile Optimized - Data Quality Management - Social Sharing #### What Are Recent G2 Reviews of Adobe Marketo Engage? **"[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)"** **Rating:** 4.0/5.0 stars *— Lindsay C.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) --- **"[Adobe Marketo Engage Streamlines Campaigns with Powerful Automation and Insightful Tracking](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12815179)"** **Rating:** 5.0/5.0 stars *— Muzammil M.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12815179) --- #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) ### 13. [Iterable](https://www.g2.com/products/iterable/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 813 **Product Description:** Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ### What Do G2 Reviewers Say About Iterable? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** with Iterable, appreciating a seamless onboarding experience and efficient team training. - Users appreciate the **intuitive interface** of Iterable, making campaign management and learning the platform effortless. - Users commend Iterable's **exceptional customer support** , highlighting their helpfulness and seamless onboarding experience. - Users find Iterable's **exceptional support and onboarding** invaluable, enhancing their experience and optimizing email channel performance. - Users appreciate the **powerful automation capabilities** of Iterable, streamlining campaigns and enhancing customer engagement effectively. **Cons:** - Users find **missing features** in Iterable, such as NHI filtering updates and HTML template exports, quite frustrating. - Users find the **learning curve steep** with Iterable, noting challenges in segmentation and a lack of adequate documentation. - Users note that Iterable has **limited features** requiring workarounds and lacking robust development for improved usability. - Users find Iterable's interface **not intuitive** , creating challenges for first-time users and complicating their overall experience. - Users find the **limited customization** options in Iterable restrictive, hindering personalization and complicating data management. #### What Are Recent G2 Reviews of Iterable? **"[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)"** **Rating:** 4.5/5.0 stars *— Jake B.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) --- **"[Amazing customer service and high-quality cross channel marketing platform!](https://www.g2.com/survey_responses/iterable-review-7950225)"** **Rating:** 5.0/5.0 stars *— Shweta P.* [Read full review](https://www.g2.com/survey_responses/iterable-review-7950225) --- #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment ### 14. [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 668 **Product Description:** EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. ### What Do G2 Reviewers Say About EngageBay All-in-One Suite? *AI-generated summary from verified user reviews* **Pros:** - Users find EngageBay's **ease of use** invaluable, streamlining workflows and enhancing productivity with its integrated features. - Users value the **automation feature** of EngageBay, significantly enhancing organization and saving time in daily tasks. - Users appreciate the **responsive customer support** of EngageBay, highlighting quick assistance and efficient service from the support staff. - Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow and productivity. - Users value the **seamless automation** in EngageBay, enhancing efficiency and organization across various tasks and tools. **Cons:** - Users find the **missing features** frustrating, including advanced templates and email threading for better engagement. - Users express frustration over **limited features** , like lack of email threading and insufficient mobile functionality. - Users find that **reporting issues** limit the effectiveness of EngageBay, particularly for specific industry needs. - Users express frustration with the **limited customization** options for landing pages, templates, and workflows in EngageBay. - Users find **reporting options too inflexible** for deeper analysis, requiring additional workarounds for advanced needs. #### What Are Recent G2 Reviews of EngageBay All-in-One Suite? **"[All-in-One Email Marketing and Landing Pages That Keep Leads Organized](https://www.g2.com/survey_responses/engagebay-all-in-one-suite-review-12888692)"** **Rating:** 4.5/5.0 stars *— Richard C.* [Read full review](https://www.g2.com/survey_responses/engagebay-all-in-one-suite-review-12888692) --- **"[EngageBay Keeps Contacts, Email Campaigns, and Automations in One Place](https://www.g2.com/survey_responses/engagebay-all-in-one-suite-review-12877213)"** **Rating:** 4.5/5.0 stars *— Konstantinos C.* [Read full review](https://www.g2.com/survey_responses/engagebay-all-in-one-suite-review-12877213) --- #### What Are G2 Users Discussing About EngageBay All-in-One Suite? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### 15. [Comarch Marketing Automation](https://www.g2.com/products/comarch-marketing-automation/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 14 **Product Description:** Stop guessing and use our AI-powered marketing automation tools to find out how to provide each of your customers with the right type of content at the right time and place. Let our platform analyze the zero and first-party data you collect and then help you create offers, promotions, product recommendations, loyalty rewards and marketing materials that your customers can relate to. ### What Do G2 Reviewers Say About Comarch Marketing Automation? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **excellent customer support** of Comarch Marketing Automation, always available to assist with queries. - Users value the **ease of use** in Comarch Marketing Automation, enhancing their marketing activities effortlessly. - Users benefit from **automation features** that enhance sales processes and streamline business operations effectively. - Users appreciate the **easy integration** of Comarch Marketing Automation, streamlining various marketing activities seamlessly. - Users value the **helpful AI integration** of Comarch Marketing Automation, enhancing efficiency and support for marketing activities. **Cons:** - Users find the **pricing too high** for startups, limiting accessibility and adoption of Comarch Marketing Automation. #### What Are Recent G2 Reviews of Comarch Marketing Automation? **"[Tailored for B2B Wholesale, Compliant & Efficient](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12540335)"** **Rating:** 4.0/5.0 stars *— Lai V.* [Read full review](https://www.g2.com/survey_responses/comarch-marketing-automation-review-12540335) --- **"[Amazing Product I Want to Use for a Long Time](https://www.g2.com/survey_responses/comarch-marketing-automation-review-11815558)"** **Rating:** 5.0/5.0 stars *— pramod k.* [Read full review](https://www.g2.com/survey_responses/comarch-marketing-automation-review-11815558) --- ### 16. [GetResponse](https://www.g2.com/products/getresponse/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 1,097 **Why buyers love it?:** Looking through GetResponse’s G2 feedback, I placed it around email automation that combines forms, lists, tags, and campaign tracking. Reviewers mention integrated forms, embedded sign-ups, list management, automated emails, analytics, clear pricing, and organized customer communication. A good match for teams that need straightforward email marketing with basic automation and audience tracking. ### What Do G2 Reviewers Say About GetResponse? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of GetResponse, enabling quick creation of professional email campaigns effortlessly. - Users commend the **responsive customer support** of GetResponse, which effectively assists with any queries at any time. - Users love the **intuitive interface and rich features** of GetResponse, enabling effective and automated email campaigns effortlessly. - Users admire the **excellent support** of GetResponse, appreciating quick assistance whenever needed for their campaigns. - Users value the **intuitive interface and rich feature set** of GetResponse, enhancing their email marketing experience significantly. **Cons:** - Users find **missing features** like report clarity and list sorting limitations hinder effective use of GetResponse. - Users find GetResponse **expensive** , especially as their subscriber list grows, impacting affordability for small businesses. - Users find the **limited features** of GetResponse, like poor report clarity and less adaptability, frustrating for bigger organizations. - Users report a challenging **learning curve for advanced features** , making it tough to fully utilize GetResponse. - Users experience **high costs and limitations** in features and support, especially as they scale their email marketing efforts. #### Key Features - Data Import & Export Tools - Building and Personalizing Emails - Revenue Analytics - Workflow Capability - Mobile Optimized #### What Are Recent G2 Reviews of GetResponse? **"[Comprehensive Marketing Solution with Room for Improvement](https://www.g2.com/survey_responses/getresponse-review-12400282)"** **Rating:** 5.0/5.0 stars *— Ethan R.* [Read full review](https://www.g2.com/survey_responses/getresponse-review-12400282) --- **"[Strong Value for Money but Needs Tagging Improvement](https://www.g2.com/survey_responses/getresponse-review-12738658)"** **Rating:** 4.0/5.0 stars *— Christopher H.* [Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658) --- #### What Are G2 Users Discussing About GetResponse? - [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote - [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote - [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments ### 17. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 563 **Product Description:** With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/ ### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find Netcore Customer Engagement Platform to be highly **user-friendly** , facilitating seamless marketing and customization for their needs. - Users value the **responsive customer support** of Netcore, enhancing their overall experience with quick and helpful assistance. - Users commend the **intelligent automation and personalized omnichannel journeys** of Netcore, enhancing customer engagement effectively. - Users appreciate the **easy design of omnichannel journeys** with Netcore, benefiting from strong deliverability and quick support. - Users praise the **intelligent automation and personalization** of Netcore’s Customer Engagement Platform, enhancing real-time customer interactions. **Cons:** - Users experience **slow performance** during large data uploads and email delivery, impacting their overall efficiency. - Users find the **missing features** in customization and reporting hinder their overall experience with the platform. - Users experience a notable **learning curve** when navigating deeper analytics and building intricate journeys on the platform. - Users note **slow loading times** and performance issues during peak usage, which can hinder the overall experience. - Users desire **more customization options** and improved UI/UX in the Netcore Customer Engagement Platform. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **"[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)"** **Rating:** 5.0/5.0 stars *— Yash G.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) --- **"[Unified Customer Data and AI Personalization That Boosts Engagement](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423)"** **Rating:** 5.0/5.0 stars *— Rishabh P.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423) --- #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### 18. [Evam](https://www.g2.com/products/evam/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 214 **Product Description:** Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. ### What Do G2 Reviewers Say About Evam? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Evam, highlighting its intuitive design and user-friendly navigation. - Users appreciate Evam's **real-time data-capturing and personalized campaign capabilities** , enhancing their campaign management significantly. - Users appreciate the **intuitive UI** of Evam, making campaign design and management easy for everyone. - Users value the **automation capabilities** of Evam, enabling real-time updates and enhanced customer experience. - Users value the **flexibility** of Evam, enabling real-time engagement and effortless campaign management for personalized experiences. **Cons:** - Users find the **learning curve steep** due to a cluttered interface, making familiarity challenging without additional support. - Users find the **difficult learning** curve challenging, especially with complex workflows needing additional guidance and support. - Users find the **steep learning curve** challenging, especially with complex workflows and real-time journey monitoring. - Users find **complex features** in Evam challenging, especially without technical support, leading to a steep learning curve. - Users find the **interface not intuitive** , feeling overwhelmed and struggling with the layout and learning curve. #### What Are Recent G2 Reviews of Evam? **"[Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift](https://www.g2.com/survey_responses/evam-review-12867501)"** **Rating:** 4.5/5.0 stars *— Alfiya H.* [Read full review](https://www.g2.com/survey_responses/evam-review-12867501) --- **"[EVAM: Driving Campaign Excellence with Opportunities for Enhancement](https://www.g2.com/survey_responses/evam-review-12369139)"** **Rating:** 4.0/5.0 stars *— Maryam A.* [Read full review](https://www.g2.com/survey_responses/evam-review-12369139) --- #### What Are G2 Users Discussing About Evam? - [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### 19. [Birdeye](https://www.g2.com/products/birdeye/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 3,939 **Product Description:** Birdeye is the leading marketing platform for multi-location brands, where AI agents drive real business outcomes. Birdeye replaces fragmented marketing tools with a single platform where agents automate key workflows across AI search, reviews, listings, social media, surveys, marketing automation, and customer experience. Trusted by the biggest enterprise brands globally, Birdeye helps brands grow their local presence, manage their reputation, drive conversions, and deliver exceptional customer experiences. With teams across the U.S., EMEA, and APAC, Birdeye is redefining how enterprises win locally. One Platform Replace your fragmented stack with a single enterprise platform that manages reviews, listings, social, AI visibility, surveys and more across locations. Unified Data Aggregate signals from reviews, social, messaging, surveys, listings and third party integrations such as CRM into a single customer profile per location - powering personalized campaigns and smarter AI execution AI Agents That Execute Configure AI agents with your brand voice, custom triggers, and location-level rules. They respond to reviews, publish social posts, engage leads via chat, and surface actionable insights — automatically, at scale. Built for Multi-Location Complexity Designed from the ground up for multi-location brands. Features like role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. Enterprise-Ready: SSO, audit logging, HIPAA, SOC 2, GDPR compliance. ### What Do G2 Reviewers Say About Birdeye? *AI-generated summary from verified user reviews* **Pros:** - Users find Birdeye to be **easy to use** , enabling seamless navigation and efficient management of online reviews. - Users rave about the **ease of use** in Birdeye, appreciating its simple navigation and quick review requests. - Users value the **efficient review management** of Birdeye, enabling easy responses and enhancing overall reputation support. - Users commend Birdeye's **exceptional customer support** that enhances integration and simplifies client communication effectively. - Users appreciate the **ease of communication and review management** in Birdeye, enhancing scheduling and reducing call volumes. **Cons:** - Users feel there are **missing features** in Birdeye, such as TikTok integration, impacting its overall value. - Users indicate that there is a significant need for **improvement in speed and AI functionality** to enhance the overall experience. - Users find the **dashboard confusing** and face challenges with updated reviews and spam removal on Birdeye. - Users face a **steep learning curve** with Birdeye, which can hinder initial navigation of its features. - Users note the **limited features** of Birdeye, particularly in the AI chatbot's ability to handle complex queries. #### What Are Recent G2 Reviews of Birdeye? **"[User-Friendly Platform + Top-Notch Support Team!](https://www.g2.com/survey_responses/birdeye-review-10657558)"** **Rating:** 4.5/5.0 stars *— Grace F.* [Read full review](https://www.g2.com/survey_responses/birdeye-review-10657558) --- **"[A Powerful Tool for Managing Multiple Offices Efficiently](https://www.g2.com/survey_responses/birdeye-review-12855750)"** **Rating:** 5.0/5.0 stars *— Gina .* [Read full review](https://www.g2.com/survey_responses/birdeye-review-12855750) --- #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 2 comments ### 20. [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 280 **Product Description:** ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups ### What Do G2 Reviewers Say About ContactPigeon? *AI-generated summary from verified user reviews* **Pros:** - Users value the **automation efficiency** of ContactPigeon, enhancing engagement and driving significant revenue growth. - Users value the **automation features** of ContactPigeon for streamlining tasks and enhancing campaign efficiency. - Users highlight the **effective customer engagement** tools in ContactPigeon, facilitating successful marketing and client communication. - Users appreciate the **organized and effective email marketing** capabilities of ContactPigeon, enhancing communication and revenue generation. - Users praise the **variety of features** in ContactPigeon, highlighting its comprehensive, intuitive tools for effective marketing automation. **Cons:** - Users find the **learning curve steep** in certain areas, particularly with advanced features and segmentation tools. - Users note that **slow performance** occurs during loading, particularly with larger campaign lists and reports. - Users note that **slow loading times** occasionally hinder their experience with ContactPigeon, though overall satisfaction remains high. - Users find the **high complexity** of ContactPigeon challenging initially, especially with advanced features and customization. - Users find the **user experience lacking** in certain areas, particularly with advanced features and interface modernity. #### What Are Recent G2 Reviews of ContactPigeon? **"[A steady platform for day-to-day marketing efforts and customer engagement.](https://www.g2.com/survey_responses/contactpigeon-review-10303041)"** **Rating:** 5.0/5.0 stars *— Vassilis P.* [Read full review](https://www.g2.com/survey_responses/contactpigeon-review-10303041) --- **"[Consistently Strong Email Campaign Performance with Easy Automations](https://www.g2.com/survey_responses/contactpigeon-review-12721345)"** **Rating:** 5.0/5.0 stars *— Charalampos A.* [Read full review](https://www.g2.com/survey_responses/contactpigeon-review-12721345) --- #### What Are G2 Users Discussing About ContactPigeon? - [What is ContactPigeon used for?](https://www.g2.com/discussions/what-is-contactpigeon-used-for) ### 21. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 757 **Product Description:** Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Bloomreach, experiencing intuitive interfaces and quick learning curves for marketing tools. - Users find Bloomreach to have **powerful capabilities** , great support, and an intuitive interface for effective marketing analysis. - Users value the **easy segmentation and targeting** capabilities of Bloomreach, enhancing marketing efficiency and campaign success. - Users commend Bloomreach's **exceptional customer support** , noting responsiveness and care in addressing all inquiries and issues. - Users appreciate the **intuitive interface** of Bloomreach, enabling seamless data processing and effective marketing orchestration. **Cons:** - Users find the **learning curve steep** with Bloomreach, citing complexity in metrics and navigation challenges. - Users find the **limited features** of Bloomreach restrict their ability to utilize the platform effectively. - Users face **missing features** like limited searchable fields and language support, affecting overall functionality. - Users find the **learning difficulty** of Bloomreach challenging, especially with its complex features and busy interface. - Users find the **difficult learning curve** of Bloomreach frustrating, requiring significant time to achieve familiarity and efficiency. #### What Are Recent G2 Reviews of Bloomreach? **"[Two implementations, one clear conclusion: best CDP+automation combo for retention teams](https://www.g2.com/survey_responses/bloomreach-review-12720180)"** **Rating:** 4.5/5.0 stars *— Miguel A.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12720180) --- **"[Unified Customer Data and Automation for More Relevant Journeys](https://www.g2.com/survey_responses/bloomreach-review-12713194)"** **Rating:** 4.5/5.0 stars *— Sophie M.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12713194) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 22. [WebEngage](https://www.g2.com/products/webengage/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 739 **Product Description:** WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ### What Do G2 Reviewers Say About WebEngage? *AI-generated summary from verified user reviews* **Pros:** - Users find WebEngage **very easy to use** , streamlining engagement and communication processes effortlessly. - Users appreciate the **strong analytics and segmentation features** of WebEngage, enabling effective campaign performance insights and user targeting. - Users love the **intuitive journey designer** of WebEngage, simplifying complex campaigns and enhancing customer targeting effectively. - Users appreciate the **helpful support** of WebEngage, praising their responsiveness and effective assistance in improving engagement. - Users appreciate the **abundant features** of WebEngage, making it easy for new users to access and utilize effectively. **Cons:** - Users find the **learning curve steep** , requiring time and support to navigate WebEngage's complex interface and features. - Users experience **slow performance** with live segments and dashboard load times, leading to occasional inconvenience. - Users find the **time-consuming** nature of loading live segments and creating customer segments frustrating and inconvenient. - Users find the **missing features** frustrating, especially with slow loading times and limitations on trial access. - Users face a **steep learning curve** with WebEngage's complex interface and integration processes, especially for new users. #### What Are Recent G2 Reviews of WebEngage? **"[Powerful Platform for Personalised Customer Engagement & Retention- WebEngage](https://www.g2.com/survey_responses/webengage-review-12823335)"** **Rating:** 5.0/5.0 stars *— Tapesh D.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12823335) --- **"[WebEngage Makes Personalized Lifecycle Campaigns Easy with Powerful Multi-Channel Automation](https://www.g2.com/survey_responses/webengage-review-12823450)"** **Rating:** 4.5/5.0 stars *— yuvraaj g.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12823450) --- ### 23. [Sendpilot AI](https://www.g2.com/products/sendpilot-ai/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 166 **Product Description:** Sendpilot.ai is a LinkedIn revenue management platform that helps B2B companies, sales teams, and founders turn LinkedIn into a predictable, revenue-generating channel. By combining intelligent data insights, content automation, and pipeline tracking, Sendpilot streamlines your entire LinkedIn go-to-market motion, from visibility to conversions. The platform helps you identify and engage high-value prospects, manage LinkedIn outreach at scale, and measure ROI with precision. With built-in campaign analytics, AI-assisted messaging, and smart scheduling features, Sendpilot ensures every LinkedIn activity contributes directly to your revenue goals. Whether you’re building a personal brand to drive inbound leads or managing a sales team’s LinkedIn operations, Sendpilot.ai gives you the tools to grow faster, close smarter, and make LinkedIn your most profitable channel. ### What Do G2 Reviewers Say About Sendpilot AI? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of Sendpilot AI, appreciating its intuitive interface and seamless integration. - Users highlight the **easy setup** of Sendpilot AI, allowing quick launches and seamless onboarding for effective campaigns. - Users love the **automation features** of Sendpilot AI for saving time and enhancing productivity in outreach efforts. - Users value the **responsive and helpful customer support** of Sendpilot AI, enhancing their overall experience and satisfaction. - Users appreciate the **user-friendly interface** of Sendpilot AI, highlighting its efficiency and seamless setup for email outreach. **Cons:** - Users find the **inefficient boilerplate templates** for US fintech hinder their workflow, adding unnecessary build time for sequences. - Users find the **limited customization** options in Sendpilot AI restrict their ability to tailor content effectively for specific needs. - Users find the **lack of niche templates** for US fintech compliance in Sendpilot AI limits efficiency and increases build time. - Users find the **time-consuming nature** of building compliance-focused outreach sequences from scratch to be a significant drawback. - Users report experiencing **error issues** , particularly with bugs in the workflow builder of Sendpilot AI. #### What Are Recent G2 Reviews of Sendpilot AI? **"[Precise Lead Filters and Smooth LinkedIn Outreach](https://www.g2.com/survey_responses/sendpilot-ai-review-12867761)"** **Rating:** 5.0/5.0 stars *— Abigail Hope S.* [Read full review](https://www.g2.com/survey_responses/sendpilot-ai-review-12867761) --- **"[Effortless LinkedIn Outreach with Natural AI Personalization and a Time-Saving Unified Inbox](https://www.g2.com/survey_responses/sendpilot-ai-review-12814204)"** **Rating:** 5.0/5.0 stars *— Prasanna K.* [Read full review](https://www.g2.com/survey_responses/sendpilot-ai-review-12814204) --- ### 24. [CleverTap](https://www.g2.com/products/clevertap/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 632 **Product Description:** CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ### What Do G2 Reviewers Say About CleverTap? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intuitive analytics** of CleverTap, providing clear insights for effective campaign performance tracking. - Users appreciate the **responsive customer support** of CleverTap, making it easy to clear doubts and enhance their experience. - Users admire the **ease of use** of CleverTap, enabling seamless integration and simplified analytics without needing assistance. - Users value CleverTap for its **effective personalization** , enhancing engagement through tailored marketing automation and insightful analytics. - Users value the **advanced automation capabilities** of CleverTap, enhancing customer engagement and retention strategies effectively. **Cons:** - Users find the **learning curve steep** , making it challenging for new users to navigate advanced features effectively. - Users find the **missing features** in CleverTap limit functionality, making tasks more complex and less user-friendly. - Users struggle with a **not intuitive interface** , facing a steep learning curve and complex setup challenges. - Users find CleverTap's pricing **too expensive** , making it a barrier for potential customers and new users. - Users find the **interface and features complex** , posing challenges for new users and hindering effective usage. #### What Are Recent G2 Reviews of CleverTap? **"[Automation, segmentation, and real-time results with CleverTap](https://www.g2.com/survey_responses/clevertap-review-12868788)"** **Rating:** 4.5/5.0 stars *— Arianita A.* [Read full review](https://www.g2.com/survey_responses/clevertap-review-12868788) --- **"[Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs](https://www.g2.com/survey_responses/clevertap-review-12712154)"** **Rating:** 5.0/5.0 stars *— Sachin K.* [Read full review](https://www.g2.com/survey_responses/clevertap-review-12712154) --- ### 25. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,221 **Why buyers love it?:** In Agentforce Marketing’s G2 feedback, I noticed its fit in customer journey orchestration where automation, segmentation, and Salesforce data need to work together. Review sentiment points to Journey Builder, AI-assisted personalization, campaign setup, KPI tracking, SMS, push, WhatsApp, and data-driven audience targeting. A good match for teams that need complex lifecycle campaigns with room for human control and review. ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** in Agentforce Marketing exceptional, enhancing customer engagement and lead generation. - Users value the **advanced automation features** of Agentforce Marketing, enabling seamless customer journey mapping and engagement. - Users appreciate the **seamless integrations** of Agentforce Marketing, enhancing workflows and enabling highly personalized customer experiences. - Users value the **platform's automation capabilities** and flexibility, enhancing engagement and streamlining email marketing efforts. - Users appreciate the **automation capabilities** of Agentforce Marketing, citing effective audience segmentation and seamless campaign execution. **Cons:** - Users find the **learning curve steep** due to complex initial setup, non-intuitive navigation, and challenging scripting requirements. - Users face a **steep learning curve** with Agentforce Marketing, requiring significant time and effort to master its features. - Users express concerns about the **complexity** of Engagement, highlighting the need for extensive knowledge and training. - Users find the product **expensive** , which can be a barrier for some, alongside a steep learning curve. - Users find the **complex usage** of Salesforce Marketing Cloud challenging, particularly in setup and navigation. #### Key Features - Data Import & Export Tools - Workflow Capability - Manage Email Deliverability - Marketing Lead Database - Program Management #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Agentforce Marketing Makes Campaigns and Customer Journeys Easy to Manage](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12729096)"** **Rating:** 5.0/5.0 stars *— Rahul H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12729096) --- **"[Rock-Solid Email Marketing - It Just Works](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12886604)"** **Rating:** 4.5/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12886604) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments ## What Is Marketing Automation Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Automation Software? - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.