# Best Marketing Automation Software - Page 2

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing





## Top Marketing Automation Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,183 reviews) | CRM-connected marketing automation | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" |
| 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,386 reviews) | — | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" |
| 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,166 reviews) | Customer journey automation for email-led campaigns | "[Strong Automation Features With Some Scaling Challenges](https://www.g2.com/survey_responses/activecampaign-review-12798717)" |
| 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Omnichannel lifecycle messaging | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" |
| 5 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,310 reviews) | E-commerce email and SMS automation | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" |
| 6 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,377 reviews) | — | "[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)" |
| 7 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (827 reviews) | — | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" |
| 8 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,164 reviews) | E-commerce email and SMS campaign setup | "[Fast Email & SMS Campaigns with Powerful Automation](https://www.g2.com/survey_responses/omnisend-review-13069814)" |
| 9 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (631 reviews) | — | "[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)" |
| 10 | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5.0 (3,024 reviews) | B2B lead nurturing and campaign automation | "[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)" |


## G2 Grid® for Marketing Automation Software
![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=124128&focus%5B%5D=18316)
Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Klaviyo, Attentive, HighLevel, and Customer.io.
Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=highlevel&focus%5B%5D=customer-io)


## How Many Marketing Automation Software Products Does G2 Track?
**Total Products under this Category:** 505

### Category Stats (Jul 2026)
- **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Kyrios Systems (+4.24%) - Among all products in this category, Kyrios Systems recorded the largest rating increase compared to last month
*Last updated: July 09, 2026*


## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,200+ Authentic Reviews
- 505+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Marketing Automation Software Is Best for Your Use Case?

- **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews)
- **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
- **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews)
- **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)


---

**Sponsored**

### Customer.io

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-09T10%3A48%3A02Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fonline-behavior-tracking&secure%5Btoken%5D=c5b85f373d30c5b0b08c98c27a532a156f0a6d1d13945b70d716831d8b86f29b&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_marketing_automation%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url)

---


## Marketing Automation Software Features & Capabilities

### What are the Best Marketing Automation Software with Online Behavior Tracking?
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

**Top-rated Marketing Automation Software for Online Behavior Tracking:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
[Explore Marketing Automation Software with Online Behavior Tracking](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### What are the Best Marketing Automation Software with Search Tracking and Optimization?
Track performance of keywords and links in major search engines.  Measure search rankings and performance.  Improve page-level SEO with tools to diagnose and improve page performance.  Integrate with Google AdWords.

**Top-rated Marketing Automation Software for Search Tracking and Optimization:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
- [Braze](https://www.g2.com/products/braze/reviews)
[Explore Marketing Automation Software with Search Tracking and Optimization](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)

### What are the Best Marketing Automation Software with Social Listening?
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities.  Incorporate into your lead and customer DB and use social insights to segment prospects.  Trigger campaigns, and update lead scores.

**Top-rated Marketing Automation Software for Social Listening:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews)
[Explore Marketing Automation Software with Social Listening](https://www.g2.com/categories/marketing-automation/f/social-listening)

### What are the Best Marketing Automation Software with Event / Webinar Marketing?
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up.  Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

**Top-rated Marketing Automation Software for Event / Webinar Marketing:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
[Explore Marketing Automation Software with Event / Webinar Marketing](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)

### What are the Best Marketing Automation Software with SEO / Keyword Analytics?
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

**Top-rated Marketing Automation Software for SEO / Keyword Analytics:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
[Explore Marketing Automation Software with SEO / Keyword Analytics](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)


## What Are the Top-Rated Marketing Automation Software Products in 2026?
### 1. [MoEngage](https://www.g2.com/products/moengage/reviews)
MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.


**Average Rating:** 4.5/5.0
**Total Reviews:** 509
**How Do G2 Users Rate MoEngage?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind MoEngage?**

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** https://www.moengage.com/
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage (2,530 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Mid-Market, 24% Small-Business


#### What Are MoEngage's Pros and Cons?

**Pros:**

- Ease of Use (54 reviews)
- Features (38 reviews)
- Analytics (32 reviews)
- Helpful (32 reviews)
- Campaign Management (30 reviews)

**Cons:**

- Missing Features (16 reviews)
- Learning Curve (14 reviews)
- Limitations (12 reviews)
- Complexity (10 reviews)
- Difficult Learning (9 reviews)


### What Do G2 Reviewers Say About MoEngage?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data handling.
- Users love the **ease of building funnels** with MoEngage, gaining valuable insights for QA and decision-making.
- Users find MoEngage's **analytics features intuitive** , enabling seamless funnel creation and real-time segment updates for insights.
- Users find MoEngage **highly helpful** for segment flows and data management, enhancing campaign effectiveness significantly.
- Users value the **effective campaign management** of MoEngage, enhancing lead generation and simplifying data handling.

**Cons:**

- Users find the **missing features** in MoEngage, such as session-related attributes and notification issues, frustrating.
- Users find the **steep learning curve** challenging for new users, requiring significant time to master the platform.
- Users find **limitations in live features and high scaling costs** of MoEngage, impacting operational efficiency and expectations.
- Users find **complexity in managing segments** without strict naming and face issues with AI tools and support.
- Users find the **difficult learning curve** of MoEngage challenging, particularly for new users navigating its features.

#### What Are Recent G2 Reviews of MoEngage?

**"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

---

**"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"**

**Rating:** 4.5/5.0 stars
*— Ravindra N.*

[Read full review](https://www.g2.com/survey_responses/moengage-review-12111630)

---


#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### 2. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)
Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com


**Average Rating:** 4.4/5.0
**Total Reviews:** 938
**How Do G2 Users Rate Constant Contact Advanced Automation?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind Constant Contact Advanced Automation?**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,137 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 80% Small-Business, 17% Mid-Market


#### What Are Constant Contact Advanced Automation's Pros and Cons?

**Pros:**

- Ease of Use (49 reviews)
- Email Marketing (35 reviews)
- Automation (31 reviews)
- Time-saving (27 reviews)
- Automation Features (25 reviews)

**Cons:**

- Limited Customization (21 reviews)
- Missing Features (20 reviews)
- Limited Features (19 reviews)
- Automation Issues (9 reviews)
- Editing Issues (9 reviews)


### What Do G2 Reviewers Say About Constant Contact Advanced Automation?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing seamless and efficient.
- Users appreciate the **advanced automation features** of Constant Contact, making email marketing effortless and efficient.
- Users love the **advanced automation** features, enabling effortless scheduling and efficient email management for busy projects.
- Users value the **time-saving automation** features of Constant Contact, making email management quick and effortless.
- Users love the **advanced automation tools** of Constant Contact, enabling efficient lead nurturing and seamless email campaign management.

**Cons:**

- Users find the **limited customization** options of Constant Contact Advanced Automation restricting their marketing strategies.
- Users experience **missing features** like inadequate customization options and frustrations with editing emails and signup forms.
- Users point out the **limited features** of Constant Contact Advanced Automation, affecting customization and flexibility in workflows.
- Users face **automation issues** in Constant Contact, noting limited logic, rigid setups, and weak A/B testing capabilities.
- Users find the **editing issues** in Constant Contact frustrating, noting glitches and limited customization options in email creation.

#### What Are Recent G2 Reviews of Constant Contact Advanced Automation?

**"[Simple, All-in-One Marketing Platform with Easy Email Campaigns](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Oil & Energy*

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)

---

**"[Easy Set-Up, Multi-Domain Capability](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)"**

**Rating:** 5.0/5.0 stars
*— James C.*

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)

---


#### What Are G2 Users Discussing About Constant Contact Advanced Automation?

- [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for)
- [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment
- [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote
- [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment
- [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments

### 3. [indigitall](https://www.g2.com/products/indigitall/reviews)
indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com.


**Average Rating:** 4.8/5.0
**Total Reviews:** 420
**How Do G2 Users Rate indigitall?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 9.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind indigitall?**

- **Seller:** [indigitall](https://www.g2.com/sellers/indigitall)
- **Company Website:** https://indigitall.com
- **Year Founded:** 2013
- **HQ Location:** Spain
- **Twitter:** @indigitall (118 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (96 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Journalist, Marketing
- **Top Industries:** Telecommunications, Marketing and Advertising
- **Company Size:** 41% Mid-Market, 35% Small-Business


#### What Are indigitall's Pros and Cons?

**Pros:**

- Ease of Use (43 reviews)
- Helpful (38 reviews)
- Customer Support (27 reviews)
- Useful (27 reviews)
- Automation (26 reviews)

**Cons:**

- Learning Curve (16 reviews)
- Steep Learning Curve (10 reviews)
- Feature Complexity (9 reviews)
- Integration Issues (8 reviews)
- Not Intuitive (7 reviews)


### What Do G2 Reviewers Say About indigitall?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of indigitall, noting its intuitive interface and efficient campaign management.
- Users value the **helpful support team** of Indigitall, ensuring quick and reliable assistance for their needs.
- Users praise the **responsive customer support** of Indigitall, appreciating quick and helpful assistance for their inquiries.
- Users find Indigitall to be **intuitive and efficient** , enhancing client communication and improving digital campaign effectiveness.
- Users highlight the **powerful automation** features of Indigitall, significantly enhancing engagement and streamlining communication.

**Cons:**

- Users note a **steep learning curve** for advanced features, which may challenge inexperienced users initially.
- Users face a **steep learning curve** with Indigitall, making initial adoption challenging despite its powerful features.
- Users note that the **initial complexity** of Indigitall can be overwhelming, especially for those with limited technical skills.
- Users find the **integration issues** with platforms like Salesforce Marketing Cloud and internal tools to be cumbersome.
- Users find the platform's usability lacking, stating it could be more **intuitive** with clearer hints and error messages.

#### What Are Recent G2 Reviews of indigitall?

**"[Outstanding OTP Speed and Seamless Push Notifications with Indigitall](https://www.g2.com/survey_responses/indigitall-review-13055713)"**

**Rating:** 4.5/5.0 stars
*— Guillermo P.*

[Read full review](https://www.g2.com/survey_responses/indigitall-review-13055713)

---

**"[Intuitive, effective, and fast](https://www.g2.com/survey_responses/indigitall-review-13072568)"**

**Rating:** 5.0/5.0 stars
*— Alejandro  B.*

[Read full review](https://www.g2.com/survey_responses/indigitall-review-13072568)

---



### 4. [LocaliQ](https://www.g2.com/products/localiq/reviews)
LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,048
**How Do G2 Users Rate LocaliQ?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind LocaliQ?**

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** https://www.gannett.com/
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,795 employees on LinkedIn®)
- **Ownership:** NYSE: GCI

**Who Uses This Product?**
- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small-Business, 25% Mid-Market


#### What Are LocaliQ's Pros and Cons?

**Pros:**

- Customer Support (26 reviews)
- Helpful (26 reviews)
- Team Helpfulness (17 reviews)
- Business Growth (15 reviews)
- Ease of Use (15 reviews)

**Cons:**

- Expensive (7 reviews)
- High Costs (6 reviews)
- Limited Features (6 reviews)
- Poor Customer Support (6 reviews)
- Sales (6 reviews)


### What Do G2 Reviewers Say About LocaliQ?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **friendly and responsive customer support** of LocaliQ, enhancing their marketing strategies and success.
- Users value the **great team communication** and effortless support, enhancing their marketing experience with LocaliQ.
- Users value the **team's helpfulness and personalized support** from LocaliQ, enhancing their overall success and experience.
- Users appreciate the **significant business growth** enabled by LocaliQ, leading to increased leads and enhanced online presence.
- Users find LocaliQ's tools to be **easy to use** , simplifying audience targeting and campaign management effortlessly.

**Cons:**

- Users find LocaliQ **expensive** , especially for small businesses struggling to afford their services without going over budget.
- Users find the **high costs** of LocaliQ unsustainable, especially when leads delivered do not justify the expense.
- Users express frustration with **limited features** of LocaliQ, highlighting vague metrics and poor regional support.
- Users highlight **poor customer support** that hampers effective communication and complicates their overall experience with LocaliQ.
- Users express frustration over **sales overpromises** from LocaliQ, leading to disappointing results and unwanted renewals.

#### What Are Recent G2 Reviews of LocaliQ?

**"[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)"**

**Rating:** 4.5/5.0 stars
*— Prosper I.*

[Read full review](https://www.g2.com/survey_responses/localiq-review-12467228)

---

**"[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)"**

**Rating:** 5.0/5.0 stars
*— Renferd K.*

[Read full review](https://www.g2.com/survey_responses/localiq-review-12899666)

---


#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### 5. [Appier AIQUA](https://www.g2.com/products/appier-aiqua/reviews)
AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels. 1) Omnichannel Engagement: Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs. 2) AI-based Recommendation: Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world. 3) Customer Journey Automation: Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature. 4) A/B and Multivariate Testing: Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics. 5) Custom Algorithms and Scenarios: Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics. 6) Audience Segmentation: Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future. 7) Rich Creatives: Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios.


**Average Rating:** 4.6/5.0
**Total Reviews:** 22
**How Do G2 Users Rate Appier AIQUA?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind Appier AIQUA?**

- **Seller:** [Appier](https://www.g2.com/sellers/appier)
- **Year Founded:** 2012
- **HQ Location:** Taipei, Taiwan
- **Twitter:** @GoAppier (1,230 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/appier/ (869 employees on LinkedIn®)
- **Ownership:** TYO: 4180

**Who Uses This Product?**
- **Top Industries:** Retail
- **Company Size:** 59% Mid-Market, 36% Small-Business


#### What Are Appier AIQUA's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Interface Design (1 reviews)
- User-Friendly Interface (1 reviews)
- User Interface (1 reviews)



### What Do G2 Reviewers Say About Appier AIQUA?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly interface** of Appier AIQUA, making it simple to navigate and use effectively.
- Users appreciate the **user-friendly interface** of Appier AIQUA, enhancing their overall experience without interruptions.
- Users love the **user-friendly interface** of Appier AIQUA, making event management smooth and hassle-free.
- Users appreciate the **user-friendly interface** of Appier AIQUA, making event management seamless and enjoyable.


#### What Are Recent G2 Reviews of Appier AIQUA?

**"[Easy to use for efficient marketing automation, and best support team ever](https://www.g2.com/survey_responses/appier-aiqua-review-9729165)"**

**Rating:** 5.0/5.0 stars
*— Keven S.*

[Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9729165)

---

**"[Collect users' website behavior and quickly reach out to users for contact](https://www.g2.com/survey_responses/appier-aiqua-review-9685150)"**

**Rating:** 5.0/5.0 stars
*— Roaddy H.*

[Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9685150)

---


#### What Are G2 Users Discussing About Appier AIQUA?

- [How do you use Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-how-do-you-use-appier-aiqua)
- [How do you use Appier Aiqua?](https://www.g2.com/discussions/how-do-you-use-appier-aiqua)
- [What is the use of Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-the-use-of-appier-aiqua)
- [What is the use of Appier Aiqua?](https://www.g2.com/discussions/what-is-the-use-of-appier-aiqua)
- [What is Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-aiqua)

### 6. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.


**Average Rating:** 4.3/5.0
**Total Reviews:** 609
**How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,052 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Mid-Market, 22% Small-Business


#### What Are SAP Engagement Cloud (formerly SAP Emarsys)'s Pros and Cons?

**Pros:**

- Ease of Use (76 reviews)
- Automation (61 reviews)
- Features (61 reviews)
- Personalization (48 reviews)
- Helpful (46 reviews)

**Cons:**

- Missing Features (43 reviews)
- Learning Curve (42 reviews)
- Difficult Learning (36 reviews)
- Limited Features (32 reviews)
- Not Intuitive (31 reviews)


### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly features** of SAP Emarsys, enabling quick setup and streamlined marketing campaigns.
- Users commend the **almost unlimited automation ability** in SAP Engagement Cloud, enhancing their marketing workflows effectively.
- Users value the **ease of use and robust features** of SAP Emarsys, enhancing efficiency and effective marketing workflows.
- Users value the **ease of personalized marketing** with SAP Engagement Cloud, enhancing campaign relevance and customer engagement.
- Users appreciate the **helpful support and training** provided, enhancing their experience and understanding of the platform.

**Cons:**

- Users find the **missing features** of SAP Engagement Cloud limit its functionality and complicate analytics and segmentation.
- Users find the **steep learning curve** of SAP Engagement Cloud challenging, making initial use somewhat overwhelming.
- Users find the **difficult learning** curve of SAP Emarsys challenging, especially with its non-intuitive editing tools and segmentation.
- Users find the **limited features** of SAP Engagement Cloud restrict their capabilities and hinder effective campaign management.
- Users find the experience **not intuitive** due to the steep learning curve and complex setup process.

#### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

**"[Great for Email Campaigns, Needs Better Web Segment Flexibility](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146)"**

**Rating:** 5.0/5.0 stars
*— Jasmine G.*

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146)

---

**"[Intuitive and Comprehensive CRM & Marketing Solution](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12845065)"**

**Rating:** 4.5/5.0 stars
*— Arturo G.*

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12845065)

---


#### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

- [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for)

### 7. [vcita](https://www.g2.com/products/vcita/reviews)
vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all.


**Average Rating:** 4.5/5.0
**Total Reviews:** 79
**How Do G2 Users Rate vcita?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 9.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind vcita?**

- **Seller:** [vcita](https://www.g2.com/sellers/vcita)
- **Year Founded:** 2010
- **HQ Location:** St. Petersburg Florida
- **Twitter:** @vCita (1,739 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1816111/ (150 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Alternative Medicine
- **Company Size:** 86% Small-Business, 11% Mid-Market


#### What Are vcita's Pros and Cons?

**Pros:**

- Ease of Use (13 reviews)
- Automations (6 reviews)
- Customer Support (6 reviews)
- Integration (6 reviews)
- Integrations (6 reviews)

**Cons:**

- Integration Issues (7 reviews)
- Missing Features (5 reviews)
- Expensive (4 reviews)
- Lack of Integration (3 reviews)
- Linking Issues (3 reviews)


### What Do G2 Reviewers Say About vcita?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find vCita to be **easy to use** , enhancing client booking and streamlining scheduling effectively.
- Users appreciate the **automated reminders and confirmations** from vcita, enhancing their business efficiency and client engagement.
- Users praise the **exceptional customer support** of vcita, citing responsiveness and helpfulness in addressing their needs.
- Users appreciate the **seamless integration** of vcita with calendars and websites for effortless appointment management.
- Users appreciate the **seamless integrations** of vcita with their websites and calendars, enhancing their appointment booking workflow.

**Cons:**

- Users struggle with **integration issues** in vcita, experiencing sync problems with calendars and limited refund options.
- Users desire **missing features** like partial refunds and better integration with task-management software for improved organization.
- Users find the **pricing structure expensive** , as necessary upgrades for features can significantly increase costs.
- Users express a desire for better **integration options** with other platforms, limiting the overall efficiency of vcita.
- Users experience **linking issues** with vcita, leading to confusion and inefficiencies in managing calendars and integrations.

#### What Are Recent G2 Reviews of vcita?

**"[Outstanding backend system transformed my business](https://www.g2.com/survey_responses/vcita-review-9522081)"**

**Rating:** 5.0/5.0 stars
*— Neil D.*

[Read full review](https://www.g2.com/survey_responses/vcita-review-9522081)

---

**"[A god-send for our non-profit community mental health service](https://www.g2.com/survey_responses/vcita-review-12206525)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Hospital & Health Care*

[Read full review](https://www.g2.com/survey_responses/vcita-review-12206525)

---


#### What Are G2 Users Discussing About vcita?

- [What does Vcita do?](https://www.g2.com/discussions/what-does-vcita-do)
- [Does vcita have an app?](https://www.g2.com/discussions/does-vcita-have-an-app)
- [How does vcita work?](https://www.g2.com/discussions/how-does-vcita-work)
- [What is vcita used for?](https://www.g2.com/discussions/what-is-vcita-used-for) - 1 upvote

### 8. [D·engage](https://www.g2.com/products/d-engage/reviews)
D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com


**Average Rating:** 4.6/5.0
**Total Reviews:** 128
**How Do G2 Users Rate D·engage?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind D·engage?**

- **Seller:** [D·engage](https://www.g2.com/sellers/d-engage)
- **Company Website:** https://dengage.com/
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @DengageGlobal (53 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dengage/ (148 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 40% Mid-Market, 39% Small-Business


#### What Are D·engage's Pros and Cons?

**Pros:**

- Ease of Use (58 reviews)
- Customer Support (39 reviews)
- Helpful (33 reviews)
- Customer Engagement (26 reviews)
- User-Friendly (25 reviews)

**Cons:**

- Learning Curve (23 reviews)
- Limited Features (15 reviews)
- Missing Features (10 reviews)
- Inadequate Reporting (9 reviews)
- Poor Customer Support (9 reviews)


### What Do G2 Reviewers Say About D·engage?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of D·engage, appreciating its user-friendly interface and smooth integration process.
- Users value the **responsive and helpful customer support** of D·engage, enhancing their campaign optimization experience.
- Users find D·engage's **responsive support and powerful automation tools** invaluable for enhancing communication and campaign optimization.
- Users value the **effective customer engagement** features of D·engage, enhancing communication and nurturing leads seamlessly.
- Users appreciate the **user-friendly interface** of D·engage, making it easy to implement and utilize effectively.

**Cons:**

- Users find the **learning curve steep** , citing difficulties in building segments and navigating the complex interface.
- Users note the **limited features** of D·engage, particularly regarding WhatsApp integration and onsite personalization capabilities.
- Users are frustrated by **missing features** like better WhatsApp integration and delayed data processing affecting performance.
- Users seek **inadequate reporting** capabilities, highlighting the need for a more customizable and improved reporting dashboard.
- Users experience **poor customer support** , often facing slow responses and requiring self-service for many issues.

#### What Are Recent G2 Reviews of D·engage?

**"[5 years, 3 implementations: journey builder and remote segments stood out](https://www.g2.com/survey_responses/d-engage-review-13070856)"**

**Rating:** 5.0/5.0 stars
*— Alperen D.*

[Read full review](https://www.g2.com/survey_responses/d-engage-review-13070856)

---

**"[The most flexible, best-supported engagement platform we evaluated](https://www.g2.com/survey_responses/d-engage-review-13056864)"**

**Rating:** 5.0/5.0 stars
*— Serdar K.*

[Read full review](https://www.g2.com/survey_responses/d-engage-review-13056864)

---


#### What Are G2 Users Discussing About D·engage?

- [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote

### 9. [Voyado](https://www.g2.com/products/voyado/reviews)
Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI.


**Average Rating:** 4.5/5.0
**Total Reviews:** 80
**How Do G2 Users Rate Voyado?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Voyado?**

- **Seller:** [Voyado](https://www.g2.com/sellers/voyado)
- **Company Website:** https://www.voyado.com
- **Year Founded:** 2005
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** https://www.linkedin.com/company/825768/ (388 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 47% Mid-Market, 30% Small-Business


#### What Are Voyado's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Customer Support (16 reviews)
- Features (13 reviews)
- Helpful (12 reviews)
- Easy Setup (11 reviews)

**Cons:**

- Limited Features (10 reviews)
- Missing Features (8 reviews)
- Learning Curve (6 reviews)
- Integration Issues (5 reviews)
- Complex Features (4 reviews)


### What Do G2 Reviewers Say About Voyado?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **intuitive user interface** of Voyado, which simplifies tasks and enhances overall usability.
- Users value the **fast and helpful customer support** from Voyado, enhancing their overall experience with the platform.
- Users value the **intuitive and user-friendly interface** of Voyado, enhancing their ability to engage customers effectively.
- Users value the **helpfulness of Voyado's support team** , enhancing their overall experience with quick and professional assistance.
- Users find the **easy setup** of Voyado seamless, benefiting from well-documented processes and responsive support teams.

**Cons:**

- Users note the **limited features** of Voyado, particularly for advanced analysis and push notification capabilities.
- Users note the **missing features** in Voyado, wishing for more balanced reporting options and enhanced statistics capabilities.
- Users find the **learning curve steep** due to insufficient documentation and complex setup processes.
- Users experience **integration issues** with Voyado, noting the need for more built-in tool compatibility and smoother setups.
- Users find the **complex features** of Voyado frustrating, requiring developer assistance and extensive reading to navigate effectively.

#### What Are Recent G2 Reviews of Voyado?

**"[Streamlined GDPR Compliance with Powerful Segmentation](https://www.g2.com/survey_responses/voyado-review-12975624)"**

**Rating:** 4.0/5.0 stars
*— Giuliana S.*

[Read full review](https://www.g2.com/survey_responses/voyado-review-12975624)

---

**"[Efficient Automation and GDPR Compliance for HR](https://www.g2.com/survey_responses/voyado-review-12955776)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Human Resources*

[Read full review](https://www.g2.com/survey_responses/voyado-review-12955776)

---


#### What Are G2 Users Discussing About Voyado?

- [What is Voyado used for?](https://www.g2.com/discussions/what-is-voyado-used-for)

### 10. [edrone](https://www.g2.com/products/edrone/reviews)
edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers.


**Average Rating:** 4.8/5.0
**Total Reviews:** 237
**How Do G2 Users Rate edrone?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 9.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind edrone?**

- **Seller:** [edrone](https://www.g2.com/sellers/edrone)
- **Year Founded:** 2016
- **HQ Location:** Krakow, Małopolska
- **Twitter:** @edrone_me (1,508 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5185135/ (215 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO, Owner
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 73% Small-Business, 26% Mid-Market


#### What Are edrone's Pros and Cons?

**Pros:**

- Customer Support (20 reviews)
- Ease of Use (19 reviews)
- Helpful (14 reviews)
- Intuitive (13 reviews)
- Automation (10 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Learning Difficulty (5 reviews)
- Missing Features (5 reviews)
- Complex Setup (4 reviews)
- Difficult Setup (4 reviews)


### What Do G2 Reviewers Say About edrone?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **quick and helpful customer support** that ensures professional and friendly communication throughout their experience.
- Users appreciate the **ease of use** of edrone, making it simple to learn and implement effectively.
- Users appreciate the **helpful customer support** of edrone, finding assistance prompt and the app easy to use.
- Users find edrone to be **intuitive and user-friendly** , facilitating a smooth implementation and daily use.
- Users value the **extensive automation capabilities** of edrone, enhancing customer engagement and saving significant time.

**Cons:**

- Users find the **learning curve steep** , facing initial challenges with data absorption and application management.
- Users find **learning difficult** as edrone struggles with data absorption and initial setup challenges.
- Users find **missing features** in edrone, highlighting issues with mobile functions and limited customization options.
- Users find the **complex setup** of edrone challenging, especially with initial installation and advanced workflows.
- Users experience **difficult setup** challenges, finding the interface complex and installation on platforms troublesome.

#### What Are Recent G2 Reviews of edrone?

**"[Exceptional Marketing Automation Tool for E-commerce](https://www.g2.com/survey_responses/edrone-review-10655834)"**

**Rating:** 5.0/5.0 stars
*— Marcin C.*

[Read full review](https://www.g2.com/survey_responses/edrone-review-10655834)

---

**"[Smart Marketing Automation Platform](https://www.g2.com/survey_responses/edrone-review-12209118)"**

**Rating:** 4.0/5.0 stars
*— Saurabh B.*

[Read full review](https://www.g2.com/survey_responses/edrone-review-12209118)

---


#### What Are G2 Users Discussing About edrone?

- [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for)

### 11. [ProFundCom](https://www.g2.com/products/profundcom/reviews)
ProFundCom is a specialized marketing automation solution tailored for the financial services industry, specifically designed to assist firms in raising Assets under Management (AuM) through effective email marketing strategies. This platform enables users to streamline their marketing efforts, enhance client engagement, and ultimately drive growth in their investment portfolios. Targeted primarily at investment managers, financial advisors, and wealth management firms, ProFundCom addresses the unique challenges these professionals face in reaching potential clients and maintaining relationships with existing ones. By leveraging the power of email marketing, the platform allows users to create personalized campaigns that resonate with their audience, ensuring that communications are relevant and timely. The integration capabilities with industry-specific Customer Relationship Management (CRM) systems, such as Dynamo, Satuit, and FolioMetrics, as well as widely-used platforms like Salesforce and Dynamics, further enhance its utility, allowing for seamless data management and campaign execution. One of the key features of ProFundCom is its robust email marketing capabilities. Users can design and automate campaigns that target specific segments of their audience, utilizing data-driven insights to optimize messaging and timing. This not only increases the likelihood of engagement but also helps in nurturing leads throughout the investment decision-making process. Additionally, the platform offers analytics tools that provide detailed reports on campaign performance, enabling users to refine their strategies based on measurable outcomes. ProFundCom also stands out with its user-friendly interface, which simplifies the process of creating and managing marketing campaigns. The platform's automation features allow users to set up workflows that trigger communications based on client behavior or specific events, ensuring that no opportunity for engagement is missed. This level of automation not only saves time but also enhances the overall efficiency of marketing operations within financial firms. By focusing on the specific needs of the financial services sector, ProFundCom offers a comprehensive solution that integrates seamlessly with existing systems, enhances client communication, and ultimately supports firms in achieving their growth objectives. Its combination of email marketing prowess and automation capabilities makes it a valuable tool for any organization looking to elevate its marketing efforts in a competitive landscape.


**Average Rating:** 4.9/5.0
**Total Reviews:** 40
**How Do G2 Users Rate ProFundCom?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind ProFundCom?**

- **Seller:** [ProFundCom](https://www.g2.com/sellers/profundcom)
- **Year Founded:** 2003
- **HQ Location:** London, GB
- **Twitter:** @ProFundCom (793 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/profundcom---email-marketing-for-finance (7 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Financial Services, Investment Management
- **Company Size:** 78% Small-Business, 18% Mid-Market


#### What Are ProFundCom's Pros and Cons?

**Pros:**

- Customer Support (19 reviews)
- Customer Engagement (10 reviews)
- Integrations (9 reviews)
- Ease of Use (8 reviews)
- Email Marketing (8 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Not Intuitive (4 reviews)
- Expensive (3 reviews)
- Time-Consuming (2 reviews)
- Dashboard Issues (1 reviews)


### What Do G2 Reviewers Say About ProFundCom?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **responsive customer support** of ProFundCom, finding it essential for troubleshooting and assistance.
- Users value the **exceptional customer engagement** insights from ProFundCom, enhancing efficiency and effectiveness in fundraising efforts.
- Users value the **seamless integrations** of ProFundCom, enhancing their marketing and CRM processes effectively.
- Users find ProFundCom extremely **easy to use** , appreciating its intuitive interface and strong user support for quick setups.
- Users highlight the **user-friendly email marketing** features of ProFundCom, enhancing deliverability and lead quality significantly.

**Cons:**

- Users note a significant **learning curve** for ProFundCom, but support helps transition smoothly to fluency.
- Users find the interface **not intuitive** , making navigation and mastery of essential features a bit challenging.
- Users find ProFundCom **expensive** , particularly for smaller firms, limiting its accessibility despite its capabilities.
- Users find that the **time-consuming manual updates** hinder efficiency when using ProFundCom effectively.
- Users note the **dashboard issues** could be improved with more modern aesthetics and a wider template selection.

#### What Are Recent G2 Reviews of ProFundCom?

**"[Exceptional Service with Cutting-Edge Analytics](https://www.g2.com/survey_responses/profundcom-review-12555289)"**

**Rating:** 5.0/5.0 stars
*— Tom S.*

[Read full review](https://www.g2.com/survey_responses/profundcom-review-12555289)

---

**"[User-Friendly and Highly Competent](https://www.g2.com/survey_responses/profundcom-review-12692797)"**

**Rating:** 4.5/5.0 stars
*— Marco B.*

[Read full review](https://www.g2.com/survey_responses/profundcom-review-12692797)

---


#### What Are G2 Users Discussing About ProFundCom?

- [What is ProFundCom used for?](https://www.g2.com/discussions/what-is-profundcom-used-for)

### 12. [Brevo Customer Data Platform](https://www.g2.com/products/brevo-customer-data-platform/reviews)
Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors.


**Average Rating:** 4.6/5.0
**Total Reviews:** 95
**How Do G2 Users Rate Brevo Customer Data Platform?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind Brevo Customer Data Platform?**

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** https://www.brevo.com/
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo_official (16,032 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (898 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 89% Small-Business, 7% Mid-Market


#### What Are Brevo Customer Data Platform's Pros and Cons?

**Pros:**

- Ease of Use (18 reviews)
- Customer Support (11 reviews)
- Email Marketing (10 reviews)
- User-Friendly (8 reviews)
- Easy Setup (7 reviews)

**Cons:**

- Expensive (4 reviews)
- Integration Issues (3 reviews)
- Learning Curve (3 reviews)
- Missing Features (3 reviews)
- Not Intuitive (3 reviews)


### What Do G2 Reviewers Say About Brevo Customer Data Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Brevo's platform incredibly **easy to use** , allowing quick implementation and seamless access to modern features.
- Users highlight the **helpful and responsive customer support** of Brevo, enhancing their overall experience with the platform.
- Users appreciate the **free email marketing startup** with customizable branding and effective audience building capabilities.
- Users find Brevo Customer Data Platform to be **exceptionally user-friendly** , making it easy to navigate and utilize its features.
- Users find Brevo's **easy setup** highly beneficial, enabling quick implementation of features and campaigns effortlessly.

**Cons:**

- Users find the pricing model of Brevo to be **expensive** , particularly for smaller businesses needing no-logo emails.
- Users report **integration issues** with third-party tools, noting a need for smoother connections and more pre-set options.
- Users find the **learning curve steep** , particularly when navigating complex features and contact segmentation in Brevo.
- Users express frustration over **missing features** like segmented merchant accounts and limited chatbot domain connections.
- Users find the platform **not intuitive** , facing challenges in navigation and understanding certain functionalities.

#### What Are Recent G2 Reviews of Brevo Customer Data Platform?

**"[Easy-to-use tool for Customer Communication and Marketing Automation](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)"**

**Rating:** 4.0/5.0 stars
*— Carmen  B.*

[Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)

---

**"[Brevo has been my reliable system for marketing automation for years.](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)"**

**Rating:** 5.0/5.0 stars
*— Helen W.*

[Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)

---



### 13. [Marketing Star](https://www.g2.com/products/marketing-star/reviews)
Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers.


**Average Rating:** 4.7/5.0
**Total Reviews:** 23
**How Do G2 Users Rate Marketing Star?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 9.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind Marketing Star?**

- **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks)
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @Resulticks (2,106 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/resulticks/ (372 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 39% Small-Business, 35% Mid-Market


#### What Are Marketing Star's Pros and Cons?

**Pros:**

- Ease of Use (14 reviews)
- Automation Efficiency (7 reviews)
- Intuitive (7 reviews)
- Helpful (6 reviews)
- User Analytics (6 reviews)

**Cons:**

- Integration Difficulty (2 reviews)
- Integration Issues (2 reviews)
- Lack of Integrations (2 reviews)
- Limited Integration (2 reviews)
- Limited Integrations (2 reviews)


### What Do G2 Reviewers Say About Marketing Star?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Marketing Star, noting its smooth onboarding and effective marketing automation capabilities.
- Users praise the **automation efficiency** of Marketing Star, greatly streamlining repetitive marketing tasks and enhancing campaign effectiveness.
- Users find the **intuitive interface** of Marketing Star enhances campaign creation and management for non-IT users.
- Users value the **helpful features** of Marketing Star, facilitating efficient campaign management and enhanced audience engagement.
- Users value the **powerful user analytics** of Marketing Star, enabling effective campaign optimization through actionable insights.

**Cons:**

- Users express frustration with the **limited integration options** , hindering connectivity with essential tools in their workflow.
- Users often cite **integration issues** with Marketing Star, limiting connections with essential tools like HubSpot.
- Users express frustration over the **lack of integrations** , limiting connectivity with essential tools like HubSpot.
- Users express frustration with the **limited integration** options of Marketing Star, hindering their ability to connect essential tools.
- Users find the **limited integrations** with other tools, especially HubSpot, hinder the overall functionality of Marketing Star.

#### What Are Recent G2 Reviews of Marketing Star?

**"[User-Friendly Tool Saving Campaign Costs](https://www.g2.com/survey_responses/marketing-star-review-12033758)"**

**Rating:** 4.5/5.0 stars
*— Falva F.*

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12033758)

---

**"[Streamlined Campaign Management with Smart Automation](https://www.g2.com/survey_responses/marketing-star-review-12004950)"**

**Rating:** 4.5/5.0 stars
*— Pradip S.*

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12004950)

---



### 14. [Thryv](https://www.g2.com/products/thryv/reviews)
Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business.


**Average Rating:** 4.3/5.0
**Total Reviews:** 1,892
**How Do G2 Users Rate Thryv?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Thryv?**

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Company Website:** https://Thryv.com
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv (8,415 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/thryvinc (5,883 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 90% Small-Business, 9% Mid-Market


#### What Are Thryv's Pros and Cons?

**Pros:**

- Ease of Use (109 reviews)
- Automation (95 reviews)
- Customer Support (76 reviews)
- Automation Features (70 reviews)
- Helpful (58 reviews)

**Cons:**

- Missing Features (60 reviews)
- Learning Curve (50 reviews)
- Limitations (47 reviews)
- Limited Features (46 reviews)
- Expensive (34 reviews)


### What Do G2 Reviewers Say About Thryv?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Thryv, facilitating efficient scheduling and customer management.
- Users value the **automation capabilities** of Thryv, enhancing organization and efficiency in sales and marketing workflows.
- Users appreciate the **great customer support** provided by Thryv, enhancing their overall experience and satisfaction.
- Users love the **automation features** of Thryv, simplifying follow-ups and streamlining client management effortlessly.
- Users appreciate the **helpful support** from Keap, ensuring smooth navigation and effective use of the platform.

**Cons:**

- Users are frustrated by **missing features** , hindering the overall effectiveness of Thryv and requiring reliance on external platforms.
- Users find a **steep learning curve** with Thryv, making it challenging to fully grasp all features effectively.
- Users express concerns over **pricing limitations** , complex invoice functionalities, and inadequate support that hinder overall user experience.
- Users feel that Thryv has **limited features** , lacking essential tools for inventory management and client interaction.
- Users find the **pricing too expensive** , especially with per-user licensing and contact list limitations impacting usability.

#### What Are Recent G2 Reviews of Thryv?

**"[All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money](https://www.g2.com/survey_responses/thryv-review-12972196)"**

**Rating:** 5.0/5.0 stars
*— Alan H.*

[Read full review](https://www.g2.com/survey_responses/thryv-review-12972196)

---

**"[Keap/Thryv has helped me grow my business in ways I never thought I could](https://www.g2.com/survey_responses/thryv-review-8053452)"**

**Rating:** 5.0/5.0 stars
*— Heather W.*

[Read full review](https://www.g2.com/survey_responses/thryv-review-8053452)

---


#### What Are G2 Users Discussing About Thryv?

- [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for)
- [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv)
- [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments
- [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software)
- [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments

### 15. [Optimove](https://www.g2.com/products/optimove/reviews)
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.


**Average Rating:** 4.6/5.0
**Total Reviews:** 230
**How Do G2 Users Rate Optimove?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Optimove?**

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove (5,475 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/227901/ (572 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 51% Mid-Market, 31% Small-Business


#### What Are Optimove's Pros and Cons?

**Pros:**

- Ease of Use (58 reviews)
- Customer Support (54 reviews)
- Helpful (42 reviews)
- Analytics (41 reviews)
- Segmentation (36 reviews)

**Cons:**

- Learning Curve (19 reviews)
- Slow Performance (16 reviews)
- Campaign Issues (13 reviews)
- Missing Features (13 reviews)
- Data Management (12 reviews)


### What Do G2 Reviewers Say About Optimove?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of Optimove, making marketing tasks simpler and more efficient for everyone.
- Users commend the **exceptional customer support** of Optimove, highlighting timely responses and effective communication throughout the process.
- Users appreciate the **helpful support** from Optimove, enhancing their experience through excellent responsiveness and guidance.
- Users value the **advanced analytics** of Optimove, enabling personalized campaigns that enhance customer retention effectively.
- Users value the **advanced customer segmentation** of Optimove, enhancing targeted marketing and overall engagement effectively.

**Cons:**

- Users find the **steep learning curve** of Optimove challenging, especially due to its advanced features and complex workflows.
- Users report **slow performance** with daily processes and functions, causing frustration and delays in usage.
- Users find the **campaign reporting limitations** frustrating, particularly the difficulty in accessing raw data for analysis.
- Users desire the **lack of certain features** in Optimove, hoping for improvements in functionality and user experience.
- Users find **data management complex** initially, with slow uploads and integration issues complicating the overall experience.

#### What Are Recent G2 Reviews of Optimove?

**"[easy and user-friendly good support](https://www.g2.com/survey_responses/optimove-review-10631324)"**

**Rating:** 4.5/5.0 stars
*— minas m.*

[Read full review](https://www.g2.com/survey_responses/optimove-review-10631324)

---

**"[Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement](https://www.g2.com/survey_responses/optimove-review-11841342)"**

**Rating:** 4.0/5.0 stars
*— Tina M.*

[Read full review](https://www.g2.com/survey_responses/optimove-review-11841342)

---


#### What Are G2 Users Discussing About Optimove?

- [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for)

### 16. [Vero Cloud](https://www.g2.com/products/getvero/reviews)
Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.


**Average Rating:** 4.4/5.0
**Total Reviews:** 36
**How Do G2 Users Rate Vero Cloud?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 7.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind Vero Cloud?**

- **Seller:** [Vero](https://www.g2.com/sellers/vero)
- **Company Website:** https://www.getvero.com
- **Year Founded:** 2012
- **HQ Location:** Sydney, NSW
- **Twitter:** @getvero (2,403 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/getvero/?originalSubdomain=au (13 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small-Business, 46% Mid-Market


#### What Are Vero Cloud's Pros and Cons?

**Pros:**

- Business Enhancement (1 reviews)
- Detailed Understanding (1 reviews)
- Easy Integration (1 reviews)
- Easy Integrations (1 reviews)
- Easy Setup (1 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Limitations (1 reviews)
- Limited Features (1 reviews)
- Limited Texting Features (1 reviews)
- Platform Limitations (1 reviews)


### What Do G2 Reviewers Say About Vero Cloud?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find that Vero Cloud's **seamless integration** enhances customer communication and personalized email efficiency significantly.
- Users appreciate the **detailed understanding** of Vero Cloud, valuing their transparent pricing and customer-focused roadmap.
- Users find the **easy integration** of Vero Cloud invaluable for efficient, personalized communication directly from their database.
- Users find **easy integrations** essential for personalized email communication, streamlining data management and enhancing efficiency.
- Users find the **easy setup** of Vero Cloud transformative for integrating customer communication efficiently into their database.

**Cons:**

- Users face a **learning curve** with Vero Cloud, especially when getting initiated with triggered email setups.
- Users note the **limitations in app functionality** , wishing for more features and better integration with other channels.
- Users find the **limited features** of Vero Cloud restrictive, wishing for more in-app capabilities and channels.
- Users find the **limited texting features** in Vero Cloud constrain their ability to communicate effectively within the app.
- Users highlight the **platform limitations** of Vero Cloud, wishing for more functionality within the app.

#### What Are Recent G2 Reviews of Vero Cloud?

**"[The right price for the right features](https://www.g2.com/survey_responses/vero-cloud-review-12523101)"**

**Rating:** 5.0/5.0 stars
*— Elyes G.*

[Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12523101)

---

**"[Customer engagement platform that gets the job done](https://www.g2.com/survey_responses/vero-cloud-review-12804942)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Internet*

[Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12804942)

---


#### What Are G2 Users Discussing About Vero Cloud?

- [What is Vero Workflows used for?](https://www.g2.com/discussions/what-is-vero-workflows-used-for)

### 17. [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews)
Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismart, Alinma Bank, Bladestorm, and justDice. Effortlessly engage with your customer base through Pushwoosh, leveraging multiple channels like mobile and web push notifications, in-app messages, emails, WhatsApp, and SMS for seamless communication. Stay in touch with your customers at every stage of their lifecycle, from day 1 to lifetime. Keep them coming to your app or website regularly with triggered and scheduled campaigns — enjoy related long-term benefits such as higher retention and revenue. - Elevate customer engagement with tailored push notifications, emails, in-app messages, SMS, and WhatsApp. - Target specific audiences with behavior-triggered campaigns to boost retention rates and enhance customer lifetime value. - Streamline campaign management through segmentation, automation, and optimization tools offered by Pushwoosh. Utilize data-driven analytics provided by Pushwoosh to gain valuable insights via visual dashboards and comprehensive reporting features. Optimize your campaigns by A/B/n testing different variations and improving performance. Benefit from swift integration and onboarding processes, with SDK integration typically completed within hours and full setup within a month. Integrate seamlessly with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, mParticle, Make, Piano, Tealium, and others to centralize data and enhance functionality for a holistic customer view. Prioritize data security for enterprise compliance and end users’ safety and receive top-notch 24/7 customer support, backed by 5-star reviews. Maximize revenue growth and key app metrics accessing enterprise-grade features starting at $0 per month.


**Average Rating:** 4.4/5.0
**Total Reviews:** 48
**How Do G2 Users Rate Pushwoosh?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind Pushwoosh?**

- **Seller:** [Pushwoosh](https://www.g2.com/sellers/pushwoosh-4b60d935-61bc-4b1d-91d2-978b04bf83f6)
- **Year Founded:** 2014
- **HQ Location:** Rockville, MD
- **Twitter:** @Pushwoosh (893 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3733012/ (50 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 58% Small-Business, 32% Mid-Market


#### What Are Pushwoosh's Pros and Cons?

**Pros:**

- Ease of Use (21 reviews)
- Customer Support (11 reviews)
- Automation (7 reviews)
- Journey Creation (7 reviews)
- Easy Integration (6 reviews)

**Cons:**

- Reporting Issues (5 reviews)
- Dashboard Issues (3 reviews)
- Feature Improvements (3 reviews)
- Not Intuitive (3 reviews)
- Delays (2 reviews)


### What Do G2 Reviewers Say About Pushwoosh?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise Pushwoosh for its **ease of use** , highlighting the intuitive interface and responsive customer support.
- Users appreciate the **outstanding customer support** from Pushwoosh, known for prompt and professional assistance.
- Users value the **automation capabilities** of Pushwoosh, enhancing campaign efficiency and personalizing user interactions effortlessly.
- Users value the **visual Journey Builder** for its simplicity and flexibility in automating communication flows efficiently.
- Users find **easy integration** with Pushwoosh, appreciating its versatile features and supportive API for multiple platforms.

**Cons:**

- Users experience **reporting issues** with Pushwoosh, citing missing notifications and unintuitive admin UI.
- Users express concerns over the **dashboard issues** , citing slow loading and lack of comprehensive reporting options.
- Users suggest that **feature improvements** are needed in analytics, tag segregation, and developer documentation for better experience.
- Users find the **admin UI unintuitive** , often struggling to locate features and navigate the interface effectively.
- Users experience **delays** in report generation and message notifications, affecting real-time communication and responsiveness.

#### What Are Recent G2 Reviews of Pushwoosh?

**"[Fast integration, great team, and a platform that genuinely evolves](https://www.g2.com/survey_responses/pushwoosh-review-13036148)"**

**Rating:** 5.0/5.0 stars
*— Davit G.*

[Read full review](https://www.g2.com/survey_responses/pushwoosh-review-13036148)

---

**"[Smooth Implementation and Responsive Support Team](https://www.g2.com/survey_responses/pushwoosh-review-12960182)"**

**Rating:** 5.0/5.0 stars
*— Diana T.*

[Read full review](https://www.g2.com/survey_responses/pushwoosh-review-12960182)

---


#### What Are G2 Users Discussing About Pushwoosh?

- [What is a mobile push notification?](https://www.g2.com/discussions/pushwoosh-what-is-a-mobile-push-notification) - 1 comment
- [What is the best push notification service?](https://www.g2.com/discussions/pushwoosh-what-is-the-best-push-notification-service)
- [Is Pushwoosh free?](https://www.g2.com/discussions/is-pushwoosh-free) - 1 comment
- [What is Pushwoosh?](https://www.g2.com/discussions/what-is-pushwoosh) - 1 comment

### 18. [Conversion](https://www.g2.com/products/conversion-conversion/reviews)
Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x.


**Average Rating:** 5.0/5.0
**Total Reviews:** 22
**How Do G2 Users Rate Conversion?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Conversion?**

- **Seller:** [Conversion](https://www.g2.com/sellers/conversion)
- **Company Website:** https://conversion.ai/
- **Year Founded:** 2020
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/68479230

**Who Uses This Product?**
- **Company Size:** 41% Enterprise, 36% Mid-Market


#### What Are Conversion's Pros and Cons?

**Pros:**

- Market Segmentation (5 reviews)
- Automation Features (4 reviews)
- Ease of Use (4 reviews)
- Time Efficiency (4 reviews)
- Automation Efficiency (3 reviews)

**Cons:**

- Missing Features (2 reviews)
- Inefficient (1 reviews)
- Limited Features (1 reviews)
- Not Intuitive (1 reviews)
- Slow Performance (1 reviews)


### What Do G2 Reviewers Say About Conversion?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find **market segmentation highly effective** with Conversion, enabling seamless targeting based on real user behavior.
- Users love the **automation features** of Conversion, simplifying workflows and enhancing personalized marketing effortlessly.
- Users value the **ease of use** in Conversion, thanks to its clean interface and smooth migration process.
- Users appreciate the **time efficiency** of Conversion, enabling faster campaign management and streamlined workflows.
- Users enjoy the **automation efficiency** of Conversion, transforming cumbersome tasks into quick, streamlined processes.

**Cons:**

- Users find the **missing features** in Conversion can be limiting, especially for complex marketing workflows.
- Users find Conversion to be **inefficient** for poor marketing strategies, hindering their ability to execute effectively.
- Users note the **limited features** in Conversion, pointing out some tools are still evolving and not fully developed.
- Users find Conversion to be **not intuitive** , facing challenges as they adapt to its new technology.
- Users experience **slow performance** with the UI and workflow builder, causing frustrating delays in their tasks.

#### What Are Recent G2 Reviews of Conversion?

**"[The Ops Team Finally found a life vest to stop from drowning.](https://www.g2.com/survey_responses/conversion-review-12697953)"**

**Rating:** 5.0/5.0 stars
*— Mario A.*

[Read full review](https://www.g2.com/survey_responses/conversion-review-12697953)

---

**"[Best Vendor Relationship We Have Had in Martech](https://www.g2.com/survey_responses/conversion-review-12697986)"**

**Rating:** 5.0/5.0 stars
*— Kate A.*

[Read full review](https://www.g2.com/survey_responses/conversion-review-12697986)

---



### 19. [OneSignal](https://www.g2.com/products/onesignal/reviews)
OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.


**Average Rating:** 4.7/5.0
**Total Reviews:** 1,187
**How Do G2 Users Rate OneSignal?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind OneSignal?**

- **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal)
- **Company Website:** https://www.onesignal.com
- **Year Founded:** 2014
- **HQ Location:** San Mateo, California
- **Twitter:** @onesignal (5,546 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (171 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Small-Business, 25% Mid-Market


#### What Are OneSignal's Pros and Cons?

**Pros:**

- Ease of Use (143 reviews)
- Notifications (114 reviews)
- Notification Features (105 reviews)
- Easy Setup (74 reviews)
- Automation (60 reviews)

**Cons:**

- Missing Features (33 reviews)
- Learning Curve (30 reviews)
- Limited Features (28 reviews)
- Expensive (21 reviews)
- Not Intuitive (15 reviews)


### What Do G2 Reviewers Say About OneSignal?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of OneSignal, making notification setup and segmentation straightforward and efficient.
- Users value the **reliable notifications** from OneSignal, appreciating the effortless setup and effective targeting capabilities.
- Users love the **easy setup and rich notification features** of OneSignal, enhancing user engagement and experience.
- Users appreciate the **easy setup** of OneSignal, finding it simpler than traditional email campaigns.
- Users love the **efficiency of automation** in OneSignal, enabling quick and personalized communication with ease.

**Cons:**

- Users note the **missing features** in OneSignal, particularly in the free version and advanced automation tools.
- Users find the **learning curve steep** , wishing for clearer tips and easier setup for advanced features.
- Users feel that OneSignal has **limited features** , particularly in automation and free access to tools.
- Users find **OneSignal's pricing can add up** with advanced features locked behind paid plans, especially with scaling needs.
- Users find the setup process **not intuitive** , wishing for clearer guides and simpler message resending options.

#### What Are Recent G2 Reviews of OneSignal?

**"[All-in-One Messaging with Strong Segmentation and Real-Time Analytics](https://www.g2.com/survey_responses/onesignal-review-12952478)"**

**Rating:** 4.5/5.0 stars
*— Luciana S.*

[Read full review](https://www.g2.com/survey_responses/onesignal-review-12952478)

---

**"[Very nice](https://www.g2.com/survey_responses/onesignal-review-12977679)"**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679)

---


#### What Are G2 Users Discussing About OneSignal?

- [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 3 comments, 3 upvotes

### 20. [Inflection.io](https://www.g2.com/products/inflection-io/reviews)
Inflection.io is an AI-native marketing automation product. It's an alternative or replacement for legacy products such as Marketo and Pardot. Inflection is used by product-led, sales-led, and AI-native companies, such as Twilio, Mural, Postman, Sendoso, Sentry, Bill.com, Clay and more.


**Average Rating:** 4.9/5.0
**Total Reviews:** 30
**How Do G2 Users Rate Inflection.io?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Customization :** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Inflection.io?**

- **Seller:** [Inflection.io](https://www.g2.com/sellers/inflection-io)
- **Company Website:** https://www.inflection.io/
- **Year Founded:** 2020
- **HQ Location:** Seattle, Washington
- **Twitter:** @Inflection_Io (111 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/inflection-io/ (47 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 57% Mid-Market, 40% Small-Business


#### What Are Inflection.io's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Integrations (4 reviews)
- Email Marketing (3 reviews)
- Easy Integration (2 reviews)
- Engagement Efficiency (2 reviews)

**Cons:**

- Missing Features (3 reviews)
- Learning Curve (1 reviews)
- Limited Features (1 reviews)


### What Do G2 Reviewers Say About Inflection.io?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Inflection.io **incredibly easy to use** , enabling efficient data handling and campaign activation without complexity.
- Users value the **seamless integrations** of Inflection.io, enhancing data orchestration and campaign effectiveness effortlessly.
- Users value the **effortless AI-powered campaign building** of Inflection.io, greatly enhancing marketing strategies and operations.
- Users commend the **easy integration** of Inflection.io, seamlessly connecting various tools for a smooth data experience.
- Users value the **engagement efficiency** of Inflection.io, allowing for targeted communications based on user actions.

**Cons:**

- Users find **missing features** in Inflection.io, especially those transitioning from more comprehensive legacy platforms.
- Users face a **learning curve** when transitioning from legacy systems like Marketo, requiring adjustment to new workflows.
- Users are aware of the **limited features** currently available in Inflection.io but remain hopeful for future improvements.

#### What Are Recent G2 Reviews of Inflection.io?

**"[Powerful Platform with Outstanding Support](https://www.g2.com/survey_responses/inflection-io-review-13074559)"**

**Rating:** 5.0/5.0 stars
*— Doug P.*

[Read full review](https://www.g2.com/survey_responses/inflection-io-review-13074559)

---

**"[Left Marketo and have not looked back](https://www.g2.com/survey_responses/inflection-io-review-13074498)"**

**Rating:** 5.0/5.0 stars
*— Doug P.*

[Read full review](https://www.g2.com/survey_responses/inflection-io-review-13074498)

---



### 21. [Textline](https://www.g2.com/products/textline/reviews)
Textline is a feature-rich and secure business texting platform. It empowers support, sales, marketing, and operations teams to communicate better and at scale. Connect with customers, leads, patients, or employees using Textline to build better relationships, deliver top-notch customer service, or close more deals. With features like a shared SMS inbox, two-way texting, HIPAA-compliant SMS, live web chat, automations, and more, Textline helps thousands of companies, including 1-800-GOT-JUNK?, Tuft & Needle, and Lyft, improve and streamline business conversations. Try Textline free for 14 days today and start customizing your customer outreach and automating your communication workflows.


**Average Rating:** 4.7/5.0
**Total Reviews:** 379
**How Do G2 Users Rate Textline?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Textline?**

- **Seller:** [Textline](https://www.g2.com/sellers/textline)
- **Company Website:** https://textline.com/
- **Year Founded:** 2015
- **HQ Location:**  Los Angeles, CA
- **Twitter:** @textline (281 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7583438/ (63 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Operations Manager, CEO
- **Top Industries:** Health, Wellness and Fitness, Hospital & Health Care
- **Company Size:** 68% Small-Business, 27% Mid-Market


#### What Are Textline's Pros and Cons?

**Pros:**

- Ease of Use (141 reviews)
- Customer Support (127 reviews)
- Helpful (125 reviews)
- Communication (85 reviews)
- Features (79 reviews)

**Cons:**

- Missing Features (37 reviews)
- Messaging Issues (31 reviews)
- Notification Issues (26 reviews)
- Limited Features (19 reviews)
- SMS Issues (19 reviews)


### What Do G2 Reviewers Say About Textline?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Textline, enjoying its straightforward interface and quick setup.
- Users praise the **friendly and responsive customer support** from Textline, ensuring prompt assistance for all inquiries.
- Users appreciate the **helpful customer support** of Textline, praising its quick responses and efficient issue resolution.
- Users appreciate the **excellent communication capabilities** of Textline, enhancing customer support and service delivery efficiency.
- Users appreciate Textline's **efficient communication features** that enhance customer support and streamline workflow effectively.

**Cons:**

- Users desire **missing features** like message tracking, editing, advanced billing, and better integrations for Textline.
- Users experience **messaging issues** with delayed message updates and navigation difficulties within the app.
- Users struggle with **notification issues** such as excessive alerts and limited filtering options for messages and tags.
- Users find Textline's **limited features** restrictive, particularly lacking bulk messaging shortcuts and advanced integrations.
- Users experience **unexplained errors and failures** to send messages, complicating communication with no clear guidance.

#### What Are Recent G2 Reviews of Textline?

**"[Efficient, Versatile, and Essential Communication Tool](https://www.g2.com/survey_responses/textline-review-10345791)"**

**Rating:** 5.0/5.0 stars
*— Greg S.*

[Read full review](https://www.g2.com/survey_responses/textline-review-10345791)

---

**"[Textline Makes Patient Communication Smooth, Fast, and Easy](https://www.g2.com/survey_responses/textline-review-12696238)"**

**Rating:** 5.0/5.0 stars
*— Bahareh H.*

[Read full review](https://www.g2.com/survey_responses/textline-review-12696238)

---


#### What Are G2 Users Discussing About Textline?

- [How much is textline a month?](https://www.g2.com/discussions/how-much-is-textline-a-month)
- [How does text line work?](https://www.g2.com/discussions/how-does-text-line-work)
- [What is Textline com?](https://www.g2.com/discussions/what-is-textline-com)
- [Is Textline good?](https://www.g2.com/discussions/is-textline-good) - 2 comments, 1 upvote

### 22. [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews)
LeadSquared marketing automation software helps you engage and nurture your customers at every step of their buying journey. A complete, end-to-end solution, LeadSquared’s marketing automation suite consists of: - Built-in email, WhatsApp and SMS marketing. - Zero-code automation designer. - Landing pages, forms and widgets for data capture. - Complete user activity, interaction and intent tracking. - Funnel-wise, channel-wise and team-wise reporting. - Multi-channel and remarketing connectors such as email, text, WhatsApp, social media, phone calls, etc. - And more Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence in the United States, the Philippines, South Africa, Australia, Singapore and Indonesia.


**Average Rating:** 4.4/5.0
**Total Reviews:** 219
**How Do G2 Users Rate Leadsquared Marketing Automation?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Leadsquared Marketing Automation?**

- **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @LeadSquared (1,470 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2502171/ (1,089 employees on LinkedIn®)
- **Phone:** 848-248-4002

**Who Uses This Product?**
- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Education Management, Marketing and Advertising
- **Company Size:** 44% Small-Business, 37% Mid-Market


#### What Are Leadsquared Marketing Automation's Pros and Cons?

**Pros:**

- Automation Features (2 reviews)
- Ease of Use (2 reviews)
- Integrations (2 reviews)
- Marketing Automation (2 reviews)
- Time Efficiency (2 reviews)

**Cons:**

- Campaign Issues (2 reviews)
- Limited Customization (2 reviews)
- Poor Customer Support (2 reviews)
- Expensive (1 reviews)
- Inefficient (1 reviews)


### What Do G2 Reviewers Say About Leadsquared Marketing Automation?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **seamless automation features** of Leadsquared, enhancing collaboration and efficiency in managing leads effectively.
- Users find Leadsquared Marketing Automation to be **easy to use** , effectively streamlining lead management and CRM integration.
- Users appreciate the **seamless integration** of marketing and sales in Leadsquared, enabling real-time updates and collaboration.
- Users value the **unified sales and marketing experience** in Leadsquared, enhancing collaboration and visibility across teams.
- Users value the **time efficiency** of Leadsquared Marketing Automation, enabling seamless collaboration and real-time updates for optimal productivity.

**Cons:**

- Users face **limited campaign issue handling** with restricted permissions, complicated customizations, and variable support response times.
- Users face **limited customization** options, which complicates campaign management and can lead to accidental overwrites.
- Users highlight **poor customer support** with slow response times and a lack of knowledge on automations during critical issues.
- Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations impacting budget considerations.
- Users face **inefficiency** due to limited regional admin permissions, complicating access management and risking accidental global changes.

#### What Are Recent G2 Reviews of Leadsquared Marketing Automation?

**"[LeadSquared Makes Managing and Assigning Sales Leads Effortless](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Education Management*

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)

---

**"[Effortless Lead Management with Room for Integration Improvement](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)"**

**Rating:** 4.5/5.0 stars
*— Nitin S.*

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)

---


#### What Are G2 Users Discussing About Leadsquared Marketing Automation?

- [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for)
- [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software)
- [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared)
- [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation)
- [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do)

### 23. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)
From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered.


**Average Rating:** 4.5/5.0
**Total Reviews:** 525
**How Do G2 Users Rate Vendasta AI Platform?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Vendasta AI Platform?**

- **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta)
- **Company Website:** https://www.vendasta.com
- **Year Founded:** 2008
- **HQ Location:** Saskatchewan
- **Twitter:** @Vendasta (3,930 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (752 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Management Consulting
- **Company Size:** 84% Small-Business, 11% Mid-Market


#### What Are Vendasta AI Platform's Pros and Cons?

**Pros:**

- Helpful (52 reviews)
- Ease of Use (42 reviews)
- Customer Support (41 reviews)
- Features (27 reviews)
- Efficiency (24 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Limited Features (18 reviews)
- Difficult Learning (16 reviews)
- Missing Features (16 reviews)
- Complexity (13 reviews)


### What Do G2 Reviewers Say About Vendasta AI Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **exceptional customer support** of Vendasta AI Platform, benefiting from dedicated assistance for their needs.
- Users commend the **ease of use** of the Vendasta AI Platform, simplifying marketing tasks and enhancing productivity.
- Users praise the **exceptional customer support** from Vendasta, noting their quick, detailed responses and positive approach.
- Users love the **comprehensive all-in-one dashboard** of Vendasta AI Platform, simplifying local SEO and marketing efforts.
- Users appreciate the **time-saving efficiency** of Vendasta AI, enabling significant growth and business scaling.

**Cons:**

- Users find the **learning curve steep** , facing challenges with platform integrations and complicated automation setups.
- Users find the **limited features** of Vendasta AI Platform insufficient, often preferring alternatives with more robust options.
- Users find the **difficult learning curve** challenging, compounded by buggy integrations and inadequate support during setup.
- Users note the **missing features** in Vendasta AI Platform, with requests for better tools and project management integration.
- Users experience **unnecessary complexity** with the Vendasta AI Platform, especially regarding integrations and automations, causing frustration.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**"[Excellent Value, Easy to Use, and AI That Keeps Getting Better](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901)"**

**Rating:** 4.5/5.0 stars
*— Zebulon W.*

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901)

---

**"[Revolutionized Our Client Marketing with Seamless AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)"**

**Rating:** 5.0/5.0 stars
*— Chris H.*

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)

---


#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for)
- [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for)
- [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

### 24. [Convertedin](https://www.g2.com/products/convertedin/reviews)
Convertedin is a marketing operating system for e-commerce, which utilizes data and shoppers' insights to create personalized multi-channel marketing that boosts customer engagement and maximizes ROI. Scale Your Campaigns Using Ad Automation Run, scale, and automate your advertising campaigns on five different platforms (Facebook, Instagram, Snapchat, TikTok, and Google) Send Targeted Campaigns Using SMS & Email Automation Utilize your customers' data to send highly personalized campaigns; that drive conversions and sales for your business. Connect Your Store Using Catalog Intelligence Import all your e-commerce store products and categorize them into customizable sets to be able to launch dynamic campaigns using them. AI-Powered Segmentation Segment your customers based on their shopping behavior into highly detailed segments that you could easily use in your marketing campaigns. 24/7 Support If you need support or advice, we will be there for you. Our team is available 24 hours a day.


**Average Rating:** 4.9/5.0
**Total Reviews:** 19
**How Do G2 Users Rate Convertedin?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Convertedin?**

- **Seller:** [Convertedin](https://www.g2.com/sellers/convertedin)
- **Year Founded:** 2018
- **HQ Location:** Delaware, USA
- **Twitter:** @Convertedin (565 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pinoffer/ (81 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 53% Mid-Market, 47% Small-Business


#### What Are Convertedin's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Market Segmentation (2 reviews)
- Automation Efficiency (1 reviews)
- Feature Variety (1 reviews)
- Marketing Automation (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Limited Templates (1 reviews)
- Missing Features (1 reviews)


### What Do G2 Reviewers Say About Convertedin?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Convertedin, enjoying its smooth UI/UX and seamless ad automation.
- Users value the **effective market segmentation** feature of Convertedin, enhancing ad performance across various digital platforms.
- Users value the **ads automation** in Convertedin, praising its simplicity and effectiveness in managing campaigns.
- Users value the **variety of features** offered by Convertedin, enhancing their advertising capabilities across multiple channels.
- Users value the **full automation solution** of Convertedin, allowing them to focus on additional marketing channels.

**Cons:**

- Users feel the pricing of Convertedin is **expensive** , especially with reduced support for the starter plan.
- Users feel that the platform suffers from **limited templates** , hindering effective SMS and Email automation.
- Users believe that Convertedin could enhance its value by adding **more features and templates** for SMS and Email automation.

#### What Are Recent G2 Reviews of Convertedin?

**"[Convertedin:Powerful Platform and Automated Marketing, Delivering Outstanding ROAS](https://www.g2.com/survey_responses/convertedin-review-8414062)"**

**Rating:** 5.0/5.0 stars
*— mohamed a.*

[Read full review](https://www.g2.com/survey_responses/convertedin-review-8414062)

---

**"[Efficiency Booster for Marketing Campaigns!](https://www.g2.com/survey_responses/convertedin-review-8515309)"**

**Rating:** 5.0/5.0 stars
*— Hesham A.*

[Read full review](https://www.g2.com/survey_responses/convertedin-review-8515309)

---



### 25. [Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews)
Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campaigns. That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7! With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow. Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more! Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps - they have it all!


**Average Rating:** 4.5/5.0
**Total Reviews:** 32
**How Do G2 Users Rate Odoo Marketing Automation?**

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Odoo Marketing Automation?**

- **Seller:** [Odoo](https://www.g2.com/sellers/odoo)
- **Year Founded:** 2005
- **HQ Location:** Brussels, Belgium
- **Twitter:** @Odoo (55,391 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/633558/ (8,467 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 61% Small-Business, 25% Mid-Market


#### What Are Odoo Marketing Automation's Pros and Cons?

**Pros:**

- Ease of Use (9 reviews)
- Automation (8 reviews)
- Time-Saving (8 reviews)
- Automation Efficiency (7 reviews)
- Automation Features (7 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Learning Difficulty (4 reviews)
- Limited Features (4 reviews)
- Steep Learning Curve (4 reviews)
- Dashboard Issues (3 reviews)


### What Do G2 Reviewers Say About Odoo Marketing Automation?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Odoo Marketing Automation, making setup and management streamlined and efficient.
- Users value the **seamless automation** in Odoo Marketing Automation for efficiently managing customer engagement and sales.
- Users appreciate the **time-saving automation** of Odoo Marketing Automation, enabling efficient campaign management and swift decision-making.
- Users admire the **automation efficiency** of Odoo Marketing Automation, enabling streamlined processes and saving valuable time.
- Users appreciate the **seamless automation features** of Odoo Marketing Automation, enabling efficient, data-driven marketing workflows.

**Cons:**

- Users struggle with a **steep learning curve** , particularly when setting up complex workflows in Odoo Marketing Automation.
- Users find the **learning difficulty** significant, particularly for those without technical expertise in setup and operation.
- Users find Odoo Marketing Automation's **limited features** restrict complex workflows and advanced reporting, affecting their overall experience.
- Users experience a **steep learning curve** with Odoo Marketing Automation, making it challenging for newcomers to navigate.
- Users report **dashboard issues** with channel visibility, often needing to re-hide channels upon program launch.

#### What Are Recent G2 Reviews of Odoo Marketing Automation?

**"[Great CRM and Automation Integration](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12814497)"**

**Rating:** 4.5/5.0 stars
*— LAKSHAY S.*

[Read full review](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12814497)

---

**"[Odoo’s Modular, Customizable All-in-One Platform with an Intuitive UI](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12744935)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Oil & Energy*

[Read full review](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12744935)

---


#### What Are G2 Users Discussing About Odoo Marketing Automation?

- [What is the best software for marketing automation?](https://www.g2.com/discussions/odoo-marketing-automation-what-is-the-best-software-for-marketing-automation)
- [What are marketing automation features?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-marketing-automation-features)
- [What are the four key features of marketing automation software?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software)
- [What is Odoo marketing automation?](https://www.g2.com/discussions/what-is-odoo-marketing-automation)


## What Is Marketing Automation Software?

[Marketing Software](https://www.g2.com/categories/marketing)

## What Software Categories Are Similar to Marketing Automation Software?

- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.