# Best Marketing Automation Software - Page 2

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing





## Top Marketing Automation Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,175 reviews) | CRM-connected marketing automation | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" |
| 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,388 reviews) | — | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" |
| 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,165 reviews) | Customer journey automation for email-led campaigns | "[Strong Automation Features With Some Scaling Challenges](https://www.g2.com/survey_responses/activecampaign-review-12798717)" |
| 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Omnichannel lifecycle messaging | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" |
| 5 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,309 reviews) | E-commerce email and SMS automation | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" |
| 6 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,377 reviews) | — | "[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)" |
| 7 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (827 reviews) | — | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" |
| 8 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,160 reviews) | E-commerce email and SMS campaign setup | "[Omnisend Gives Us Full Control Over Branded Email & SMS Automation](https://www.g2.com/survey_responses/omnisend-review-13029949)" |
| 9 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (630 reviews) | — | "[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)" |
| 10 | [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5.0 (5,198 reviews) | Email campaigns for growing contact lists | "[Easy Email Campaigns with Powerful Segmentation, Automation, and Reporting](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13041533)" |


## How Many Marketing Automation Software Products Does G2 Track?
**Total Products under this Category:** 504

### Category Stats (Jul 2026)
- **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Kyrios Systems (+4.24%) - Among all products in this category, Kyrios Systems recorded the largest rating increase compared to last month
*Last updated: July 06, 2026*


## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,200+ Authentic Reviews
- 504+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Marketing Automation Software Is Best for Your Use Case?

- **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews)
- **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
- **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews)
- **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)


---

**Sponsored**

### Customer.io

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.



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---


## Marketing Automation Software Features & Capabilities

### What are the Best Marketing Automation Software with Online Behavior Tracking?
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

**Top-rated Marketing Automation Software for Online Behavior Tracking:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
[Explore Marketing Automation Software with Online Behavior Tracking](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### What are the Best Marketing Automation Software with Search Tracking and Optimization?
Track performance of keywords and links in major search engines.  Measure search rankings and performance.  Improve page-level SEO with tools to diagnose and improve page performance.  Integrate with Google AdWords.

**Top-rated Marketing Automation Software for Search Tracking and Optimization:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
- [Braze](https://www.g2.com/products/braze/reviews)
[Explore Marketing Automation Software with Search Tracking and Optimization](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)

### What are the Best Marketing Automation Software with Social Listening?
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities.  Incorporate into your lead and customer DB and use social insights to segment prospects.  Trigger campaigns, and update lead scores.

**Top-rated Marketing Automation Software for Social Listening:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews)
[Explore Marketing Automation Software with Social Listening](https://www.g2.com/categories/marketing-automation/f/social-listening)

### What are the Best Marketing Automation Software with Event / Webinar Marketing?
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up.  Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

**Top-rated Marketing Automation Software for Event / Webinar Marketing:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
[Explore Marketing Automation Software with Event / Webinar Marketing](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)

### What are the Best Marketing Automation Software with SEO / Keyword Analytics?
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

**Top-rated Marketing Automation Software for SEO / Keyword Analytics:**
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
[Explore Marketing Automation Software with SEO / Keyword Analytics](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)


## What Are the Top-Rated Marketing Automation Software Products in 2026?
### 1. [Encharge](https://www.g2.com/products/encharge/reviews)
Encharge helps small businesses and startups to grow their revenue by sending behavior-based emails and automating repetitive tasks across the whole customer journey. 2,000 companies, from solopreneurs to some of the most promising and successful startups like Landbot, rely on Encharge for their email marketing and marketing automation needs.


**Average Rating:** 4.7/5.0
**Total Reviews:** 366
**How Do G2 Users Rate Encharge?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Encharge?**

- **Seller:** [Encharge](https://www.g2.com/sellers/encharge)
- **Year Founded:** 2018
- **HQ Location:** Oborishte, BG
- **Twitter:** @EnCharge (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/encharge/ (5 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Education Management
- **Company Size:** 92% Small-Business, 4% Mid-Market


#### What Are Encharge's Pros and Cons?

**Pros:**

- Ease of Use (30 reviews)
- Automation Efficiency (25 reviews)
- Intuitive (23 reviews)
- Automation Features (19 reviews)
- Easy Setup (19 reviews)

**Cons:**

- Learning Curve (15 reviews)
- Missing Features (11 reviews)
- Limited Templates (8 reviews)
- Limited Features (5 reviews)
- Integration Issues (4 reviews)


### What Do G2 Reviewers Say About Encharge?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of Encharge, appreciating its intuitive interface and responsive support team.
- Users love the **automation efficiency** of Encharge, appreciating its intuitive design and powerful, flexible workflows.
- Users love the **intuitive interface** of Encharge, which makes navigation and automation setup easy and efficient.
- Users highlight the **powerful automation features** of Encharge, noting ease of use and flexibility for complex workflows.
- Users love the **easy setup** of Encharge, noting its convenience and seamless integration with existing tools.

**Cons:**

- Users face a **steep learning curve** with Encharge, especially in mastering advanced workflows and customization options.
- Users are frustrated by the **missing native in-app messaging** and slow segment loading in Encharge.
- Users find the **limited selection of templates** in Encharge restricting for onboarding and industry-specific needs.
- Users note the **limited features** of Encharge, particularly with pre-built templates and integrations compared to competitors.
- Users express concern over **limited integration options** , wishing for more native connections and updated payment APIs.

#### What Are Recent G2 Reviews of Encharge?

**"[Intuitive Workflow Automation with Room for More Integrations](https://www.g2.com/survey_responses/encharge-review-4814868)"**

**Rating:** 5.0/5.0 stars
*— Troy L.*

[Read full review](https://www.g2.com/survey_responses/encharge-review-4814868)

---

**"[We automated our entire customer journey](https://www.g2.com/survey_responses/encharge-review-11154079)"**

**Rating:** 5.0/5.0 stars
*— Tamas J.*

[Read full review](https://www.g2.com/survey_responses/encharge-review-11154079)

---


#### What Are G2 Users Discussing About Encharge?

- [What is Encharge used for?](https://www.g2.com/discussions/what-is-encharge-used-for) - 2 comments

### 2. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)
With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/


**Average Rating:** 4.5/5.0
**Total Reviews:** 564
**How Do G2 Users Rate Netcore Customer Engagement Platform?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Netcore Customer Engagement Platform?**

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** https://netcorecloud.com/
- **Year Founded:** 1998
- **HQ Location:** Mumbai, Maharashtra
- **Twitter:** @netcore_cloud (1,828 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,278 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 49% Mid-Market, 33% Enterprise


#### What Are Netcore Customer Engagement Platform's Pros and Cons?

**Pros:**

- Ease of Use (141 reviews)
- Customer Support (103 reviews)
- Features (100 reviews)
- Helpful (99 reviews)
- Customer Engagement (93 reviews)

**Cons:**

- Slow Performance (38 reviews)
- Missing Features (37 reviews)
- Learning Curve (34 reviews)
- Slow Loading (34 reviews)
- Limited Features (27 reviews)


### What Do G2 Reviewers Say About Netcore Customer Engagement Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Netcore Customer Engagement, making marketing personalization and journey mapping seamless.
- Users value the **responsive and helpful customer support** from Netcore, enhancing their overall experience with the platform.
- Users admire the **intelligent automation and personalization** features of Netcore, enhancing real-time customer engagement across channels.
- Users value the **ease of designing omnichannel journeys** with Netcore, appreciating its drag-and-drop builder and strong support.
- Users praise the **intelligent automation and personalization** of Netcore's platform, enhancing real-time customer engagement seamlessly.

**Cons:**

- Users experience **slow performance** with data uploads and email delivery, particularly during peak times.
- Users find the **missing features** in template customization and detail reporting limit the platform's effectiveness.
- Users note a significant **learning curve** , especially when creating intricate journeys and navigating deeper analytics.
- Users note the **slow loading** times and performance issues, especially during peak usage, affecting their experience.
- Users note the **limited features** in Netcore's platform, expressing a need for better customization and analytics options.

#### What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

**"[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)"**

**Rating:** 5.0/5.0 stars
*— Yash G.*

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)

---

**"[Unified Customer Data and AI Personalization That Boosts Engagement](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423)"**

**Rating:** 5.0/5.0 stars
*— Rishabh P.*

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423)

---


#### What Are G2 Users Discussing About Netcore Customer Engagement Platform?

- [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded)
- [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email)
- [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore)

### 3. [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews)
RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.


**Average Rating:** 4.7/5.0
**Total Reviews:** 334
**How Do G2 Users Rate RD Station Marketing?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind RD Station Marketing?**

- **Seller:** [RD Station](https://www.g2.com/sellers/rd-station-3ba56937-8d4d-44e4-9362-601787c749ae)
- **Year Founded:** 2010
- **HQ Location:** Florianopolis, SC
- **LinkedIn® Page:** https://www.linkedin.com/company/rd-station/ (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Analista de Marketing, Analista de marketing
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 61% Small-Business, 36% Mid-Market


#### What Are RD Station Marketing's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- User-Friendly Interface (3 reviews)
- Email Marketing (2 reviews)
- Intuitive (2 reviews)
- Easy Creation (1 reviews)

**Cons:**

- High Complexity (2 reviews)
- Limited Customization (2 reviews)
- Limited Templates (2 reviews)
- Expensive (1 reviews)
- Learning Curve (1 reviews)


### What Do G2 Reviewers Say About RD Station Marketing?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly interface** of RD Station Marketing, making it easy to start and use effectively.
- Users love the **user-friendly interface** of RD Station Marketing, enabling easy navigation and effective marketing without technical hassle.
- Users appreciate the **user-friendly email marketing tools** of RD Station, making campaign management easy and efficient.
- Users love the **intuitive interface** of RD Station, making marketing automation simple and accessible for everyone.
- Users praise the **easy creation** of RD Station Marketing, highlighting its intuitive setup for Brazilian businesses.

**Cons:**

- Users find RD Station's interface **overwhelming and complex** as their business grows, affecting usability and learning curves.
- Users find the **limited customization** options restrict their ability to tailor emails and landing pages effectively.
- Users express frustration with **limited templates** , feeling customization options do not fully meet their specific needs.
- Users feel that RD Station's **pricing is on the higher side** , which can be a barrier for small businesses.
- Users find the **learning curve steep** as business complexity increases, causing challenges with segmentations and analytics.

#### What Are Recent G2 Reviews of RD Station Marketing?

**"[All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Oil & Energy*

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)

---

**"[All-in-One Marketing Platform with Intuitive UI and Insightful Reporting](https://www.g2.com/survey_responses/rd-station-marketing-review-13043085)"**

**Rating:** 4.0/5.0 stars
*— Dharamveer p.*

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-13043085)

---



### 4. [OneSignal](https://www.g2.com/products/onesignal/reviews)
OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.


**Average Rating:** 4.7/5.0
**Total Reviews:** 1,187
**How Do G2 Users Rate OneSignal?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind OneSignal?**

- **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal)
- **Company Website:** https://www.onesignal.com
- **Year Founded:** 2014
- **HQ Location:** San Mateo, California
- **Twitter:** @onesignal (5,546 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (171 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Small-Business, 25% Mid-Market


#### What Are OneSignal's Pros and Cons?

**Pros:**

- Ease of Use (143 reviews)
- Notifications (114 reviews)
- Notification Features (105 reviews)
- Easy Setup (74 reviews)
- Automation (60 reviews)

**Cons:**

- Missing Features (33 reviews)
- Learning Curve (30 reviews)
- Limited Features (28 reviews)
- Expensive (21 reviews)
- Not Intuitive (15 reviews)


### What Do G2 Reviewers Say About OneSignal?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of OneSignal, making notification setup and segmentation straightforward and efficient.
- Users value the **reliable notifications** from OneSignal, appreciating the effortless setup and effective targeting capabilities.
- Users love the **easy setup and rich notification features** of OneSignal, enhancing user engagement and experience.
- Users appreciate the **easy setup** of OneSignal, finding it simpler than traditional email campaigns.
- Users love the **efficiency of automation** in OneSignal, enabling quick and personalized communication with ease.

**Cons:**

- Users note the **missing features** in OneSignal, particularly in the free version and advanced automation tools.
- Users find the **learning curve steep** , wishing for clearer tips and easier setup for advanced features.
- Users feel that OneSignal has **limited features** , particularly in automation and free access to tools.
- Users find **OneSignal's pricing can add up** with advanced features locked behind paid plans, especially with scaling needs.
- Users find the setup process **not intuitive** , wishing for clearer guides and simpler message resending options.

#### What Are Recent G2 Reviews of OneSignal?

**"[Very nice](https://www.g2.com/survey_responses/onesignal-review-12977679)"**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679)

---

**"[Reliable Push Notifications That Improve Customer Engagement](https://www.g2.com/survey_responses/onesignal-review-13062594)"**

**Rating:** 5.0/5.0 stars
*— Adhiraj S.*

[Read full review](https://www.g2.com/survey_responses/onesignal-review-13062594)

---


#### What Are G2 Users Discussing About OneSignal?

- [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 3 comments, 3 upvotes

### 5. [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)
Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.


**Average Rating:** 4.1/5.0
**Total Reviews:** 332
**How Do G2 Users Rate Adobe Campaign?**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind Adobe Campaign?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®)
- **Ownership:** NASDAQ:ADBE

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Small-Business, 34% Mid-Market


#### What Are Adobe Campaign's Pros and Cons?

**Pros:**

- Integrations (4 reviews)
- Ease of Use (3 reviews)
- Easy Integrations (3 reviews)
- Features (3 reviews)
- Analytics (2 reviews)

**Cons:**

- Complexity (3 reviews)
- Learning Curve (3 reviews)
- Bug Issues (2 reviews)
- High Complexity (2 reviews)
- Complexity Issues (1 reviews)


### What Do G2 Reviewers Say About Adobe Campaign?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **seamless integration** of Adobe Campaign with AEM, enhancing creative workflows and campaign effectiveness.
- Users value the **ease of use** in Adobe Campaign, enabling quick deployment and streamlined collaboration for campaigns.
- Users appreciate the **easy integrations** in Adobe Campaign, allowing for seamless connections with other platforms and enhancing workflows.
- Users value the **seamless integration** with AEM and the comprehensive ecosystem, enhancing collaboration and creative workflows.
- Users value the **robust analytics** of Adobe Campaign, enabling data-driven decisions and enhanced marketing effectiveness.

**Cons:**

- Users note the **complexity** of Adobe Campaign, indicating a steep learning curve that may challenge non-technical marketers.
- Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers.
- Users experience **bug issues** with the interface, requiring a VPN for Mac, leading to occasional glitches.
- Users find the **high complexity** of Adobe Campaign a challenge, particularly for non-technical marketers needing specialists.
- Users often face **complexity issues** and challenges with the learning curve when using Adobe Campaign.

#### What Are Recent G2 Reviews of Adobe Campaign?

**"[Effortless Integration but Steep Learning Curve](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)"**

**Rating:** 4.0/5.0 stars
*— Victor F.*

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)

---

**"[Seamless Experience Cloud Integration with Powerful Workflow Automation](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)"**

**Rating:** 5.0/5.0 stars
*— Jayasri J R.*

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)

---


#### What Are G2 Users Discussing About Adobe Campaign?

- [What is Adobe Campaign used for?](https://www.g2.com/discussions/adobe-campaign-what-is-adobe-campaign-used-for)
- [How much is Adobe campaign?](https://www.g2.com/discussions/how-much-is-adobe-campaign)
- [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment
- [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment
- [What is Adobe campaign used for?](https://www.g2.com/discussions/what-is-adobe-campaign-used-for)

### 6. [MoEngage](https://www.g2.com/products/moengage/reviews)
MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.


**Average Rating:** 4.5/5.0
**Total Reviews:** 509
**How Do G2 Users Rate MoEngage?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind MoEngage?**

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** https://www.moengage.com/
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage (2,530 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Mid-Market, 24% Small-Business


#### What Are MoEngage's Pros and Cons?

**Pros:**

- Ease of Use (54 reviews)
- Features (38 reviews)
- Analytics (32 reviews)
- Helpful (32 reviews)
- Campaign Management (30 reviews)

**Cons:**

- Missing Features (16 reviews)
- Learning Curve (14 reviews)
- Limitations (12 reviews)
- Complexity (10 reviews)
- Difficult Learning (9 reviews)


### What Do G2 Reviewers Say About MoEngage?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data handling.
- Users love the **ease of building funnels** with MoEngage, gaining valuable insights for QA and decision-making.
- Users find MoEngage's **analytics features intuitive** , enabling seamless funnel creation and real-time segment updates for insights.
- Users find MoEngage **highly helpful** for segment flows and data management, enhancing campaign effectiveness significantly.
- Users value the **effective campaign management** of MoEngage, enhancing lead generation and simplifying data handling.

**Cons:**

- Users find the **missing features** in MoEngage, such as session-related attributes and notification issues, frustrating.
- Users find the **steep learning curve** challenging for new users, requiring significant time to master the platform.
- Users find **limitations in live features and high scaling costs** of MoEngage, impacting operational efficiency and expectations.
- Users find **complexity in managing segments** without strict naming and face issues with AI tools and support.
- Users find the **difficult learning curve** of MoEngage challenging, particularly for new users navigating its features.

#### What Are Recent G2 Reviews of MoEngage?

**"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

---

**"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"**

**Rating:** 4.5/5.0 stars
*— Ravindra N.*

[Read full review](https://www.g2.com/survey_responses/moengage-review-12111630)

---


#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### 7. [SuperAGI](https://www.g2.com/products/superagi/reviews)
SuperAGI is an AI-native CRM platform that unifies sales, marketing, and customer service teams under one intelligent system. It automates high-impact workflows and continuously learns to personalize every customer touchpoint. By replacing multiple tools with autonomous agents, SuperAGI streamlines operations and drives predictable revenue growth. 1) Sales - CRM → CRM items + Tasks An AI-Native CRM that tracks actions by both reps and AI agents, auto-organizes pipeline, and surfaces the next best action. You get enriched records, real-time insights, role-based access, and a “Streamlined Task Play” to fly through prioritized to-dos without tab-hopping. The LinkedIn plugin and our native integrations keep data fresh and actionable. - Prospect → Prospects & Data Enrichment Prospect from an agent-verified contact/company database and auto-enrich records with verified emails and phones. Keep profiles updated with AI, import or export cleanly, and add leads from LinkedIn directly into CRM so you can email or call immediately. Build granular lists, and push them straight into outreach. Upload CSVs for waterfall enrichment, adding leads to lists, sequences, or CRM in one go. - Signals A single signal deanonymizes website visitors, enriches them, scores intent, and explains the “reason to engage.” Alerts land in Slack/email, and you can push accounts into sequences or tasks automatically so sellers hit peak-interest moments, not inbox dead zones. - Cold Outreach Automate LinkedIn + email outreach with copy tuned to persona and context, protect deliverability with mailbox rotation, and run multi-step, multi-channel sequences that book meetings even while you are away. Review or override messages as needed; the system learns what wins and scales it. - Sequences → Sequences + Conversations + Email Orchestrate email, calls, SMS, and LinkedIn in one place, with AI-written variants and A/B tests to lift conversion. Keep stakeholder replies stitched in one email thread, auto-log every touch in CRM, and get sentiment insights to handle objections faster. - AI Dialer Run high-throughput calling with international numbers and parallel dialing (up to multiple lines at once). The system drops unanswered calls, connects reps instantly, and auto-captures notes and activity so talk time goes up while admin time goes down. - Meetings Apply SLAs and rules to route by territory/AEs, convert website and campaign interest into booked slots, and automate SDR→AE handoffs so nothing slips. It’s built to turn traffic into pipeline with less back-and-forth. - Workflows Define automation plays across sales and marketing, e.g., signal detected → enrich → route → trigger sequence → create task → update CRM—so execution is consistent and fast. Works hand-in-hand with AI Journeys and Journey Orchestration to keep motions coordinated. Analytics See pipeline health, cohort conversion, channel impact, and rep performance in one pane. AI explains drivers and recommends actions (double-down, fix, or re-route), helping teams forecast better and remove bottlenecks before they stall deals. CPQ Define price books, approvals, discounts, and quote templates natively. Generate branded quotes with one click from deals, route approvals automatically, and sync accepted quotes straight back to pipeline—so selling stays in one flow. 2) Marketing - Campaigns Build segmented audiences, personalize journeys, and run coordinated touchpoints across email, SMS/WhatsApp, push, and more. Measure lift across channels and feed results back into Signals and Sales so marketing and pipeline stay perfectly in sync. - Customer Journeys Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. - Customer Segmentation: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. - Analytics Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. - Customer Engagement Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. - Ads (Coming soon) Create audience syncs from CRM segments, push to ad platforms, and let AI recommend budgets, creatives, and negative-keyword hygiene. Close the loop by attributing pipeline and revenue—not just clicks—back to source. - Social (Coming soon) Publish across networks, monitor intent cues, and turn comments/DMs into sequences, tickets, or meetings with a click. One content calendar; full attribution to pipeline. 3) Support - AI Live Chat Give customers real-time answers, deflect repeats with knowledge-base automation, and escalate to humans when needed—still in one thread. Tie conversations to CRM objects and SLAs, and keep an AI Support Inbox running for always-on assistance. Voice Support (Coming soon) Use voice agents that integrate with live data and your CRM: authenticate callers, update records, send follow-up texts, or book time with a rep. Guardrails keep calls on-brand while the agent scales to hundreds of simultaneous conversations.


**Average Rating:** 4.5/5.0
**Total Reviews:** 439
**How Do G2 Users Rate SuperAGI?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind SuperAGI?**

- **Seller:** [SuperAGI](https://www.g2.com/sellers/superagi)
- **Company Website:** https://superagi.com/
- **Year Founded:** 2023
- **HQ Location:** Palo Alto, California, United States
- **Twitter:** @_superAGI (6,088 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/superagi/ (163 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Founder
- **Top Industries:** Apparel & Fashion, Consumer Goods
- **Company Size:** 82% Small-Business, 18% Mid-Market


#### What Are SuperAGI's Pros and Cons?

**Pros:**

- Ease of Use (273 reviews)
- Helpful (181 reviews)
- Customer Support (179 reviews)
- Features (124 reviews)
- Automation (105 reviews)

**Cons:**

- Missing Features (72 reviews)
- Limitations (63 reviews)
- Technical Issues (47 reviews)
- Bugs (42 reviews)
- Limited Features (39 reviews)


### What Do G2 Reviewers Say About SuperAGI?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find SuperAGI to offer an **easy-to-use platform** , making complex tasks simple and efficient.
- Users praise the **intuitive interface** of SuperAGI, making it easy for non-technical teams to use effectively.
- Users value the **helpful customer support** of SuperAGI, enhancing their overall experience and effectiveness.
- Users value the **user-friendly UI and feature-rich platform** for managing customer communications effectively.
- Users appreciate the **powerful automation tools** of SuperAGI, significantly enhancing efficiency in sales processes.

**Cons:**

- Users feel there are **missing features** in SuperAGI, such as analytics and more promotional options like Spin The Wheel.
- Users note the **limited features and bugs** in SuperAGI, which detracts from their overall experience.
- Users experience **glitches and bugs** occasionally with SuperAGI, impacting the overall performance and user experience.
- Users experience occasional **bugs and glitches** that disrupt functionality and may hinder automation processes.
- Users are disappointed by the **limited features** of SuperAGI, wishing for enhanced functionality and more customization options.

#### What Are Recent G2 Reviews of SuperAGI?

**"[Efficient Sales Automation with Room for Customization](https://www.g2.com/survey_responses/superagi-review-11312934)"**

**Rating:** 4.5/5.0 stars
*— Nicolás V.*

[Read full review](https://www.g2.com/survey_responses/superagi-review-11312934)

---

**"[SuperAGI is the hidden Gem of the CRM world in my opinion. It blows my mind that is has no reviews.](https://www.g2.com/survey_responses/superagi-review-11261861)"**

**Rating:** 4.5/5.0 stars
*— Jon S.*

[Read full review](https://www.g2.com/survey_responses/superagi-review-11261861)

---



### 8. [CleverTap](https://www.g2.com/products/clevertap/reviews)
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap


**Average Rating:** 4.6/5.0
**Total Reviews:** 642
**How Do G2 Users Rate CleverTap?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind CleverTap?**

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** https://clevertap.com/
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap (21,633 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (654 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 53% Mid-Market, 28% Small-Business


#### What Are CleverTap's Pros and Cons?

**Pros:**

- Analytics (45 reviews)
- Customer Support (45 reviews)
- Automation (43 reviews)
- Ease of Use (38 reviews)
- Personalization (35 reviews)

**Cons:**

- Learning Curve (29 reviews)
- Missing Features (16 reviews)
- Not Intuitive (14 reviews)
- Expensive (13 reviews)
- Complex Features (12 reviews)


### What Do G2 Reviewers Say About CleverTap?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **intuitive analytics** of CleverTap, enabling effective campaign performance tracking and valuable insights.
- Users appreciate the **responsive customer support** from CleverTap, making it easy to resolve doubts and enhance performance.
- Users value the **automation capabilities** of CleverTap, enhancing customer engagement and retention strategies effectively.
- Users appreciate the **ease of use** of CleverTap, finding it intuitive and simple for effective campaign management.
- Users value the **personalized marketing automation** features of CleverTap, enhancing user engagement through tailored campaigns.

**Cons:**

- Users find the **learning curve steep** , making it challenging for newcomers to grasp advanced features effectively.
- Users find **missing features** like AI campaign creation and complex interface hinder their experience with CleverTap.
- Users find the **interface not intuitive** , leading to a steep learning curve and complexities in setup and usage.
- Users find CleverTap's pricing **too expensive** , prompting reconsideration of its value and potential usage.
- Users find the **interface and features complex** , especially impacting new users and creating a steep learning curve.

#### What Are Recent G2 Reviews of CleverTap?

**"[CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective](https://www.g2.com/survey_responses/clevertap-review-12952708)"**

**Rating:** 4.0/5.0 stars
*— Syed A.*

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708)

---

**"[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)"**

**Rating:** 5.0/5.0 stars
*— Priyanka R.*

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12504629)

---



### 9. [SALESmanago](https://www.g2.com/products/salesmanago/reviews)
We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects real-time data on transactions, preferences, and website behaviour within an integrated Customer Data Platform. These insights power our Omnichannel Marketing Automation and AI-driven personalisation, enabling teams to automate orchestrated customer journeys across multiple channels. Our platform, co-developed with eCommerce marketers, introduces innovative tools across four critical areas: Audiences to centralise customer data, Web Experience to turn visitors into leads, Channels to deliver engaging messages across multiple touchpoints, and Recommendations to boost conversions with AI-driven suggestions and predictive analytics. This infrastructure, trusted by over 3,000 mid-size businesses worldwide, is designed to facilitate hyper-personalised experiences while supporting the specific scalability needs of mid-market organisations. More information on salesmanago.com


**Average Rating:** 4.4/5.0
**Total Reviews:** 298
**How Do G2 Users Rate SALESmanago?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind SALESmanago?**

- **Seller:** [SALESmanago](https://www.g2.com/sellers/salesmanago-1c5494d2-fd8d-4767-b588-a86fc5413891)
- **Year Founded:** 2011
- **HQ Location:** Krakow
- **Twitter:** @SALESmanago (3,667 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5134015/ (347 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Automation Specialist, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 56% Small-Business, 36% Mid-Market


#### What Are SALESmanago's Pros and Cons?

**Pros:**

- Customer Support (19 reviews)
- Automation (16 reviews)
- Automation Efficiency (16 reviews)
- Features (16 reviews)
- Helpful (16 reviews)

**Cons:**

- Learning Curve (11 reviews)
- Not Intuitive (8 reviews)
- Complex Usability (7 reviews)
- Complexity (6 reviews)
- Missing Features (6 reviews)


### What Do G2 Reviewers Say About SALESmanago?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **responsive customer support** of SALESmanago, highlighting their quick resolutions and attentive service.
- Users highlight the **intuitive automation** of SALESmanago, streamlining marketing processes and enhancing efficiency significantly.
- Users appreciate the **automation efficiency** of SALESmanago, enhancing campaign performance through flexible workflows and real-time tracking.
- Users value the **fast and helpful support** from SALESmanago, enhancing their overall experience with the tool.
- Users highlight the **helpful customer support** of SALESmanago, appreciating the fast and responsive assistance provided.

**Cons:**

- Users find the **steep learning curve** challenging, as the interface and features can be overwhelming and complex.
- Users find some features **not intuitive** , facing challenges with rigidity and a steep learning curve.
- Users find the **complex usability** of SALESmanago challenging, highlighting the unintuitive design and overwhelming features.
- Users find the **complexity** of SALESmanago overwhelming, making it challenging to utilize all available functions effectively.
- Users find the **missing features** in SALESmanago limit adaptability and complicate usability, necessitating workarounds and improvements.

#### What Are Recent G2 Reviews of SALESmanago?

**"[Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support](https://www.g2.com/survey_responses/salesmanago-review-12970320)"**

**Rating:** 4.0/5.0 stars
*— Paulina .*

[Read full review](https://www.g2.com/survey_responses/salesmanago-review-12970320)

---

**"[Intuitive and Effective for Marketing Automation](https://www.g2.com/survey_responses/salesmanago-review-1910860)"**

**Rating:** 5.0/5.0 stars
*— Oscar G.*

[Read full review](https://www.g2.com/survey_responses/salesmanago-review-1910860)

---


#### What Are G2 Users Discussing About SALESmanago?

- [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for)

### 10. [Blueshift](https://www.g2.com/products/blueshift/reviews)
Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.


**Average Rating:** 4.4/5.0
**Total Reviews:** 273
**How Do G2 Users Rate Blueshift?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Blueshift?**

- **Seller:** [Blueshift Labs](https://www.g2.com/sellers/blueshift-labs)
- **Company Website:** https://blueshift.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @blueshiftlabs (1,884 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3768967/ (96 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Email Marketing Manager, Email Marketing Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 53% Mid-Market, 34% Small-Business


#### What Are Blueshift's Pros and Cons?

**Pros:**

- Ease of Use (31 reviews)
- Customer Support (24 reviews)
- Features (16 reviews)
- Personalization (15 reviews)
- Customer Engagement (14 reviews)

**Cons:**

- Learning Curve (22 reviews)
- Missing Features (12 reviews)
- Feature Development (9 reviews)
- Complexity (7 reviews)
- Expensive (7 reviews)


### What Do G2 Reviewers Say About Blueshift?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Blueshift, finding its interface intuitive and user-friendly for marketers.
- Users praise the **responsive customer support** of Blueshift, consistently providing assistance and improving the platform based on feedback.
- Users commend Blueshift for its **flexible, user-friendly features** that enhance marketing automation and campaign effectiveness.
- Users appreciate the **advanced personalization** features of Blueshift, which enhance engagement through tailored marketing campaigns.
- Users value the **exceptional customer engagement** of Blueshift, benefiting from personalized support and continuous product improvements.

**Cons:**

- Users note a **steep learning curve** with Blueshift, particularly challenging for smaller teams without technical expertise.
- Users note the **lack of basic features** in Blueshift, affecting usability despite responsive support for requests.
- Users find some **legacy features difficult to grasp** , noting they seem outdated and report limitations affecting usability.
- Users find Blueshift's **complexity challenging** , as it requires significant engineering and may not suit smaller teams.
- Users find Blueshift to be **expensive** , making it challenging, especially for smaller teams and organizations.

#### What Are Recent G2 Reviews of Blueshift?

**"[Easy Segmentation and Multichannel Workflows in One Powerful Platform](https://www.g2.com/survey_responses/blueshift-review-12372401)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/blueshift-review-12372401)

---

**"[Powerful Blueshift Functionality That Brings Enterprise Features to Hospitality](https://www.g2.com/survey_responses/blueshift-review-12824266)"**

**Rating:** 5.0/5.0 stars
*— Bryce P.*

[Read full review](https://www.g2.com/survey_responses/blueshift-review-12824266)

---


#### What Are G2 Users Discussing About Blueshift?

- [What is Blueshift used for?](https://www.g2.com/discussions/what-is-blueshift-used-for)

### 11. [VBOUT](https://www.g2.com/products/vbout/reviews)
VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform.


**Average Rating:** 4.7/5.0
**Total Reviews:** 259
**How Do G2 Users Rate VBOUT?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind VBOUT?**

- **Seller:** [Vbout Inc.](https://www.g2.com/sellers/vbout-inc)
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @vboutcom (1,782 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2951785/ (29 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 89% Small-Business, 10% Mid-Market


#### What Are VBOUT's Pros and Cons?

**Pros:**

- Email Marketing (3 reviews)
- Ease of Use (2 reviews)
- Feature Richness (2 reviews)
- Landing Pages (2 reviews)
- Powerful Features (2 reviews)

**Cons:**

- Campaign Issues (1 reviews)
- Campaign Management (1 reviews)
- Complex Usage (1 reviews)
- Email Issues (1 reviews)
- Inefficient (1 reviews)


### What Do G2 Reviewers Say About VBOUT?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of creating landing pages and email sequences** with VBOUT, offering great flexibility and reliability.
- Users value the **ease of use** of VBOUT, enabling quick creation of landing pages and email sequences effortlessly.
- Users praise the **robust feature set** of VBOUT, enabling seamless management of diverse marketing tasks efficiently.
- Users appreciate the **ease of creating landing pages** with VBOUT, enhancing their marketing efficiency and effectiveness.
- Users appreciate the **versatility and reliability** of VBOUT, seamlessly managing various marketing tasks from one platform.

**Cons:**

- Users find the **email sending caps** restrictive, impacting large campaign operations compared to other market options.
- Users find VBOUT's **email sending caps limiting** , making it challenging for large campaigns to operate effectively.
- Users find VBOUT's **complex usage** challenging, though it suffices for creating basic landing pages.
- Users find VBOUT's **email sending caps limiting** , which can hinder larger campaign efforts compared to competitors.
- Users find the **email sending caps** of VBOUT limiting, hindering their ability to run large campaigns effectively.

#### What Are Recent G2 Reviews of VBOUT?

**"[Tailored Automation for Small Teams, Needs Better Integrations](https://www.g2.com/survey_responses/vbout-review-12984203)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Civil Engineering*

[Read full review](https://www.g2.com/survey_responses/vbout-review-12984203)

---

**"[All-in-One Marketing Platform That’s Easy to Use and Saves Time](https://www.g2.com/survey_responses/vbout-review-10069277)"**

**Rating:** 4.5/5.0 stars
*— Ammar Ihsan N.*

[Read full review](https://www.g2.com/survey_responses/vbout-review-10069277)

---


#### What Are G2 Users Discussing About VBOUT?

- [What is VBOUT used for?](https://www.g2.com/discussions/what-is-vbout-used-for) - 1 comment

### 12. [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups


**Average Rating:** 4.9/5.0
**Total Reviews:** 286
**How Do G2 Users Rate ContactPigeon?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Customization :** 9.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind ContactPigeon?**

- **Seller:** [ContactPigeon](https://www.g2.com/sellers/contactpigeon)
- **Company Website:** https://www.contactpigeon.com
- **Year Founded:** 2014
- **HQ Location:** Athens, Greece
- **Twitter:** @ContactPigeon (456 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10507750/ (32 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 62% Small-Business, 33% Mid-Market


#### What Are ContactPigeon's Pros and Cons?

**Pros:**

- Automation Efficiency (64 reviews)
- Automation (61 reviews)
- Customer Engagement (46 reviews)
- Email Marketing (41 reviews)
- Features Variety (40 reviews)

**Cons:**

- Learning Curve (16 reviews)
- Slow Performance (15 reviews)
- Slow Loading (13 reviews)
- High Complexity (9 reviews)
- UX Improvement (9 reviews)


### What Do G2 Reviewers Say About ContactPigeon?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **automation efficiency** of ContactPigeon, leading to improved revenue and streamlined engagement campaigns.
- Users find **automation flows** invaluable, streamlining their marketing efforts and enhancing overall campaign effectiveness and organization.
- Users value the **flexible customer engagement** options in ContactPigeon, enhancing marketing campaigns and customer interactions effectively.
- Users value the **effective email marketing** features of ContactPigeon, enhancing communication and boosting revenue significantly.
- Users love the **wide variety of features** in ContactPigeon, enabling effective management of multiple marketing channels from one platform.

**Cons:**

- Users find the **learning curve challenging** due to complex features and a lack of intuitiveness in certain areas.
- Users experience **slow performance** at times, particularly when loading large campaign data or navigating the interface.
- Users note that the platform has **slow loading times** at times, affecting their overall experience with ContactPigeon.
- Users find the **high complexity** of ContactPigeon challenging, particularly in advanced features and customization options.
- Users note that the **user experience could be improved** , particularly with advanced features and interface modernity.

#### What Are Recent G2 Reviews of ContactPigeon?

**"[Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups](https://www.g2.com/survey_responses/contactpigeon-review-13002738)"**

**Rating:** 5.0/5.0 stars
*— zaklin r.*

[Read full review](https://www.g2.com/survey_responses/contactpigeon-review-13002738)

---

**"[A strong platform and a team with a human, customer-centric approach](https://www.g2.com/survey_responses/contactpigeon-review-10632265)"**

**Rating:** 5.0/5.0 stars
*— Emmanouela P.*

[Read full review](https://www.g2.com/survey_responses/contactpigeon-review-10632265)

---


#### What Are G2 Users Discussing About ContactPigeon?

- [What is ContactPigeon used for?](https://www.g2.com/discussions/what-is-contactpigeon-used-for)

### 13. [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews)
Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer


**Average Rating:** 3.8/5.0
**Total Reviews:** 249
**How Do G2 Users Rate Acoustic Campaign?**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Customization :** 6.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind Acoustic Campaign?**

- **Seller:** [Acoustic](https://www.g2.com/sellers/acoustic)
- **Year Founded:** 2019
- **HQ Location:** Conway, AR
- **Twitter:** @GoAcoustic (64,110 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/14841964/ (494 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Enterprise, 39% Mid-Market


#### What Are Acoustic Campaign's Pros and Cons?

**Pros:**

- Automation Features (1 reviews)
- Customer Engagement (1 reviews)
- Easy Integration (1 reviews)
- Engagement Efficiency (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Not Intuitive (1 reviews)


### What Do G2 Reviewers Say About Acoustic Campaign?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **advanced automation features** of Acoustic Campaign, enhancing marketing efficiency and engagement significantly.
- Users appreciate the **multichannel marketing capabilities** of Acoustic Campaign, facilitating personalized communications and boosting engagement.
- Users appreciate the **easy integration** of Acoustic Campaign, streamlining their marketing efforts for enhanced efficiency and ROI.
- Users value the **engagement efficiency** of Acoustic Campaign, streamlining campaigns and driving high returns on investment.
- Users appreciate the **multichannel marketing integrations** of Acoustic Campaign, enhancing engagement and streamlining personalized communications.

**Cons:**

- Users find the **navigation not intuitive** , suggesting improvements to enhance overall user experience.

#### What Are Recent G2 Reviews of Acoustic Campaign?

**"[Powerful Email Marketing & Automation with Great Segmentation and Analytics](https://www.g2.com/survey_responses/acoustic-campaign-review-12497556)"**

**Rating:** 4.5/5.0 stars
*— Gaurav S.*

[Read full review](https://www.g2.com/survey_responses/acoustic-campaign-review-12497556)

---

**"[Efficient Campaign Management, But UI Needs Improvement](https://www.g2.com/survey_responses/acoustic-campaign-review-12876930)"**

**Rating:** 4.0/5.0 stars
*— Adarsh S.*

[Read full review](https://www.g2.com/survey_responses/acoustic-campaign-review-12876930)

---



### 14. [Click](https://www.g2.com/products/clickdimensions-click/reviews)
Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively. Providing email, marketing automation, journey builders, web intelligence, lead scoring, web forms, landing pages, SMS messaging, event management, surveys, social media tools and much more, Click offers a comprehensive solution that meets the needs of businesses and organizations of all sizes. Over 3,700 customers across 76 countries trust us to provide the tools they need to drive marketing results. Discover what ClickDimensions can help you achieve. Click – Built to Grow your Business.


**Average Rating:** 4.0/5.0
**Total Reviews:** 291
**How Do G2 Users Rate Click?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Customization :** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Click?**

- **Seller:** [Click](https://www.g2.com/sellers/click)
- **Year Founded:** 2010
- **HQ Location:** Atlanta, GA
- **Twitter:** @ClickDimensions (4,918 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1223882/ (167 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Director of Marketing
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Mid-Market, 38% Small-Business


#### What Are Click's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Features (4 reviews)
- Helpful (3 reviews)
- Customer Service (2 reviews)
- Customer Support (2 reviews)

**Cons:**

- Email Spam (2 reviews)
- Poor Notifications (2 reviews)
- Setup Challenges (2 reviews)
- Complexity (1 reviews)
- Dependency Issues (1 reviews)


### What Do G2 Reviewers Say About Click?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Click to have an **easy-to-use interface** , enhancing their online shopping and team collaboration experiences.
- Users appreciate the **ease of use and excellent customer support** of Click, enhancing their online shopping experience significantly.
- Users value Click's **easy learning curve and effective tools** , enhancing team collaboration and productivity significantly.
- Users praise the **excellent customer service** of Click, noting 24/7 support that promptly resolves issues.
- Users value the **24/7 active customer support** of Click, ensuring prompt solutions whenever issues arise.

**Cons:**

- Users are frustrated by the **excessive email notifications** and pushy sales tactics when new features are released.
- Users find the **pushy notifications** overwhelming and struggle to customize their communication preferences effectively.
- Users face **complex setup challenges** and high pricing, making it difficult to achieve effective communication.
- Users find the **complex setup** of Click challenging, highlighting the need for simpler integration processes.
- Users experience **dependency issues** with the cluttered interface during large projects, affecting usability and efficiency.

#### What Are Recent G2 Reviews of Click?

**"[Clean, Easy Navigation with Well-Organized Tasks](https://www.g2.com/survey_responses/click-review-12817705)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Research*

[Read full review](https://www.g2.com/survey_responses/click-review-12817705)

---

**"[User-Friendly Marketing Automation That Integrates Smoothly with Microsoft Dynamics 365](https://www.g2.com/survey_responses/click-review-12378339)"**

**Rating:** 4.5/5.0 stars
*— Sunil C.*

[Read full review](https://www.g2.com/survey_responses/click-review-12378339)

---


#### What Are G2 Users Discussing About Click?

- [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) - 2 comments, 1 upvote

### 15. [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews)
Higher Logic Thrive is a comprehensive online community and marketing software solution suite designed to drive engagement. With nearly 20 years of experience, Higher Logic has established itself as a trusted partner, serving more than 3,000 customers and facilitating over 350,000 online communities globally. This platform supports more than 200 million users across 42 countries, making it a significant player in the realm of community engagement and marketing. The Higher Logic Thrive portfolio consists of three primary products. The Higher Logic Thrive Community is an engagement solution that fosters connections, resource sharing, and discussions among members. This product is particularly beneficial for organizations looking to enhance member interaction and create a vibrant online community. By providing a space for community members to engage, Higher Logic Thrive Community helps build stronger relationships and increase member satisfaction. In addition to community engagement, Higher Logic Thrive Marketing serves as the go-to marketing and communications software for associations. With an impressive 99% deliverability rate, this tool ensures that messages reach the intended audience effectively. Leverage this software to deliver targeted communications, enhancing member engagement and ensuring that the right information is shared at the right time. This capability is essential for organizations aiming to maintain strong connections with their members and keep them informed about relevant events and initiatives. The Higher Logic Thrive Platform integrates the functionalities of both the Community and Marketing solutions, creating a cohesive experience that enhances member engagement. This platform is designed to scale alongside an organization's growth, allowing for the addition of various add-ons and third-party integrations with CRM, AMS, and LMS providers. This flexibility ensures that customers can customize their experience to meet their evolving needs. Furthermore, Higher Logic provides expert Advisors to assist in implementation, ensuring that customers can quickly get up and running. Users also benefit from the Higher Logic Users Group (HUG), which offers a network of support and shared knowledge. This combination of robust features, scalability, and community support positions Higher Logic as a valuable resource for organizations looking to enhance their member engagement and marketing efforts.


**Average Rating:** 4.4/5.0
**Total Reviews:** 427
**How Do G2 Users Rate Higher Logic Thrive?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Higher Logic Thrive?**

- **Seller:** [Higher Logic](https://www.g2.com/sellers/higher-logic)
- **Company Website:** https://www.higherlogic.com/
- **Year Founded:** 2007
- **HQ Location:** Arlington, VA
- **Twitter:** @HigherLogic (3,559 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/higher-logic/ (339 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Non-Profit Organization Management, Hospital & Health Care
- **Company Size:** 55% Small-Business, 40% Mid-Market


#### What Are Higher Logic Thrive's Pros and Cons?

**Pros:**

- Customer Support (7 reviews)
- User Interaction (6 reviews)
- Customer Engagement (4 reviews)
- Features (4 reviews)
- Helpful (4 reviews)

**Cons:**

- Poor Interface Design (3 reviews)
- Learning Curve (2 reviews)
- Limited Customization (2 reviews)
- Limited Features (2 reviews)
- Missing Features (2 reviews)


### What Do G2 Reviewers Say About Higher Logic Thrive?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highly value the **exceptional customer support** from Higher Logic Thrive, noting responsiveness and expert guidance throughout their experience.
- Users value the **intuitive interaction features** of Higher Logic Thrive, enhancing community engagement and member connection.
- Users value the **robust customer engagement** features of Higher Logic Thrive, fostering meaningful connections and discussions.
- Users appreciate the **robust customization options** of Higher Logic Thrive for engaging and tailored community interactions.
- Users appreciate the **strong support** from the Thrive team, enhancing engagement and community interaction significantly.

**Cons:**

- Users find the **poor interface design** of Higher Logic Thrive clunky, limiting navigation and customization options.
- Users face a significant **learning curve** with Higher Logic Thrive, requiring dedicated time to master its features and functionalities.
- Users note the **limited customization** options in Higher Logic Thrive, which restrict design flexibility and usability.
- Users find **limited features** in Higher Logic Thrive, particularly criticizing its clunky navigation and lack of a mobile app.
- Users find the **missing features** like known shortcuts frustrating, affecting the usability of Higher Logic Thrive.

#### What Are Recent G2 Reviews of Higher Logic Thrive?

**"[Engaging Online Community for Discussions, Resources, and Events](https://www.g2.com/survey_responses/higher-logic-thrive-review-12706307)"**

**Rating:** 4.0/5.0 stars
*— Judy C.*

[Read full review](https://www.g2.com/survey_responses/higher-logic-thrive-review-12706307)

---

**"[Connects Members Nationwide and Encourages Engagement](https://www.g2.com/survey_responses/higher-logic-thrive-review-12701586)"**

**Rating:** 5.0/5.0 stars
*— Molly B.*

[Read full review](https://www.g2.com/survey_responses/higher-logic-thrive-review-12701586)

---


#### What Are G2 Users Discussing About Higher Logic Thrive?

- [What is Higher Logic Thrive used for?](https://www.g2.com/discussions/what-is-higher-logic-thrive-used-for) - 1 comment
- [What is an online community platform?](https://www.g2.com/discussions/what-is-an-online-community-platform) - 1 comment
- [What is the main function of online community groups?](https://www.g2.com/discussions/what-is-the-main-function-of-online-community-groups) - 1 comment
- [How much does higher logic cost?](https://www.g2.com/discussions/how-much-does-higher-logic-cost) - 1 comment
- [What benefits do these users get from the online community?](https://www.g2.com/discussions/what-benefits-do-these-users-get-from-the-online-community) - 1 comment

### 16. [Listrak](https://www.g2.com/products/listrak/reviews)
Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.


**Average Rating:** 4.5/5.0
**Total Reviews:** 299
**How Do G2 Users Rate Listrak?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Listrak?**

- **Seller:** [Listrak](https://www.g2.com/sellers/listrak)
- **Company Website:** https://www.listrak.com
- **Year Founded:** 1999
- **HQ Location:** Lititz, PA
- **Twitter:** @Listrak (3,182 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/118908/ (247 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 56% Mid-Market, 33% Small-Business


#### What Are Listrak's Pros and Cons?

**Pros:**

- Customer Support (32 reviews)
- Helpful (23 reviews)
- Ease of Use (21 reviews)
- Email Marketing (16 reviews)
- Automation Efficiency (14 reviews)

**Cons:**

- Learning Curve (16 reviews)
- Not Intuitive (11 reviews)
- Complexity (7 reviews)
- Difficult Learning (7 reviews)
- Limited Features (7 reviews)


### What Do G2 Reviewers Say About Listrak?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **exceptional customer support** from Listrak, valuing their responsiveness and commitment to success.
- Users highlight the **exceptional account management support** from Listrak, making them feel valued and well-cared for.
- Users commend Listrak for its **ease of use** , enabling seamless setup and effective targeting without extensive developer help.
- Users praise Listrak for its **effective targeting and optimization** , enhancing customer engagement and improving email marketing performance.
- Users praise Listrak for its **automation efficiency** , enabling seamless marketing with minimal effort and significant growth.

**Cons:**

- Users experience a **steep learning curve** with Listrak's complex interface, making initial navigation challenging without assistance.
- Users find Listrak's interface **not intuitive** , requiring support and technical knowledge for effective use.
- Users find Listrak's **complexity** overwhelming, often relying on support to navigate its confusing interface and features.
- Users find the **difficult learning curve** for Listrak's Journeys and content structure frustrating at times.
- Users find Listrak's **limited features** a barrier, particularly for mobile integration and HTML editing capabilities.

#### What Are Recent G2 Reviews of Listrak?

**"[Game-Changer for B2B E-Commerce Automation](https://www.g2.com/survey_responses/listrak-review-12448237)"**

**Rating:** 4.0/5.0 stars
*— Hagner H.*

[Read full review](https://www.g2.com/survey_responses/listrak-review-12448237)

---

**"[Unifies E-commerce Marketing, Boosting Sales](https://www.g2.com/survey_responses/listrak-review-12449307)"**

**Rating:** 4.0/5.0 stars
*— Sebastian R.*

[Read full review](https://www.g2.com/survey_responses/listrak-review-12449307)

---


#### What Are G2 Users Discussing About Listrak?

- [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for)

### 17. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews)
From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered.


**Average Rating:** 4.5/5.0
**Total Reviews:** 525
**How Do G2 Users Rate Vendasta AI Platform?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Vendasta AI Platform?**

- **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta)
- **Company Website:** https://www.vendasta.com
- **Year Founded:** 2008
- **HQ Location:** Saskatchewan
- **Twitter:** @Vendasta (3,930 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (752 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Management Consulting
- **Company Size:** 84% Small-Business, 11% Mid-Market


#### What Are Vendasta AI Platform's Pros and Cons?

**Pros:**

- Helpful (52 reviews)
- Ease of Use (42 reviews)
- Customer Support (41 reviews)
- Features (27 reviews)
- Efficiency (24 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Limited Features (18 reviews)
- Difficult Learning (16 reviews)
- Missing Features (16 reviews)
- Complexity (13 reviews)


### What Do G2 Reviewers Say About Vendasta AI Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **exceptional customer support** of Vendasta AI Platform, benefiting from dedicated assistance for their needs.
- Users commend the **ease of use** of the Vendasta AI Platform, simplifying marketing tasks and enhancing productivity.
- Users praise the **exceptional customer support** from Vendasta, noting their quick, detailed responses and positive approach.
- Users love the **comprehensive all-in-one dashboard** of Vendasta AI Platform, simplifying local SEO and marketing efforts.
- Users appreciate the **time-saving efficiency** of Vendasta AI, enabling significant growth and business scaling.

**Cons:**

- Users find the **learning curve steep** , facing challenges with platform integrations and complicated automation setups.
- Users find the **limited features** of Vendasta AI Platform insufficient, often preferring alternatives with more robust options.
- Users find the **difficult learning curve** challenging, compounded by buggy integrations and inadequate support during setup.
- Users note the **missing features** in Vendasta AI Platform, with requests for better tools and project management integration.
- Users experience **unnecessary complexity** with the Vendasta AI Platform, especially regarding integrations and automations, causing frustration.

#### What Are Recent G2 Reviews of Vendasta AI Platform?

**"[Excellent Value, Easy to Use, and AI That Keeps Getting Better](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901)"**

**Rating:** 4.5/5.0 stars
*— Zebulon W.*

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901)

---

**"[Revolutionized Our Client Marketing with Seamless AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)"**

**Rating:** 5.0/5.0 stars
*— Chris H.*

[Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)

---


#### What Are G2 Users Discussing About Vendasta AI Platform?

- [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for)
- [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for)
- [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for)
- [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment

### 18. [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews)
LeadSquared marketing automation software helps you engage and nurture your customers at every step of their buying journey. A complete, end-to-end solution, LeadSquared’s marketing automation suite consists of: - Built-in email, WhatsApp and SMS marketing. - Zero-code automation designer. - Landing pages, forms and widgets for data capture. - Complete user activity, interaction and intent tracking. - Funnel-wise, channel-wise and team-wise reporting. - Multi-channel and remarketing connectors such as email, text, WhatsApp, social media, phone calls, etc. - And more Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence in the United States, the Philippines, South Africa, Australia, Singapore and Indonesia.


**Average Rating:** 4.4/5.0
**Total Reviews:** 219
**How Do G2 Users Rate Leadsquared Marketing Automation?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Leadsquared Marketing Automation?**

- **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @LeadSquared (1,470 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2502171/ (1,089 employees on LinkedIn®)
- **Phone:** 848-248-4002

**Who Uses This Product?**
- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Education Management, Marketing and Advertising
- **Company Size:** 44% Small-Business, 37% Mid-Market


#### What Are Leadsquared Marketing Automation's Pros and Cons?

**Pros:**

- Automation Features (2 reviews)
- Ease of Use (2 reviews)
- Integrations (2 reviews)
- Marketing Automation (2 reviews)
- Time Efficiency (2 reviews)

**Cons:**

- Campaign Issues (2 reviews)
- Limited Customization (2 reviews)
- Poor Customer Support (2 reviews)
- Expensive (1 reviews)
- Inefficient (1 reviews)


### What Do G2 Reviewers Say About Leadsquared Marketing Automation?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **seamless automation features** of Leadsquared, enhancing collaboration and efficiency in managing leads effectively.
- Users find Leadsquared Marketing Automation to be **easy to use** , effectively streamlining lead management and CRM integration.
- Users appreciate the **seamless integration** of marketing and sales in Leadsquared, enabling real-time updates and collaboration.
- Users value the **unified sales and marketing experience** in Leadsquared, enhancing collaboration and visibility across teams.
- Users value the **time efficiency** of Leadsquared Marketing Automation, enabling seamless collaboration and real-time updates for optimal productivity.

**Cons:**

- Users face **limited campaign issue handling** with restricted permissions, complicated customizations, and variable support response times.
- Users face **limited customization** options, which complicates campaign management and can lead to accidental overwrites.
- Users highlight **poor customer support** with slow response times and a lack of knowledge on automations during critical issues.
- Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations impacting budget considerations.
- Users face **inefficiency** due to limited regional admin permissions, complicating access management and risking accidental global changes.

#### What Are Recent G2 Reviews of Leadsquared Marketing Automation?

**"[LeadSquared Makes Managing and Assigning Sales Leads Effortless](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Education Management*

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)

---

**"[Effortless Lead Management with Room for Integration Improvement](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)"**

**Rating:** 4.5/5.0 stars
*— Nitin S.*

[Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)

---


#### What Are G2 Users Discussing About Leadsquared Marketing Automation?

- [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for)
- [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software)
- [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared)
- [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation)
- [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do)

### 19. [Force24](https://www.g2.com/products/force24/reviews)
When every moment matters and every minute counts, master marketing automation with Force24.


**Average Rating:** 4.4/5.0
**Total Reviews:** 210
**How Do G2 Users Rate Force24?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind Force24?**

- **Seller:** [Force24](https://www.g2.com/sellers/force24)
- **Company Website:** https://www.force24.co.uk/
- **Year Founded:** 2010
- **HQ Location:** Leeds, England
- **Twitter:** @Force24uk (788 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3154900/ (60 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Marketing Executive
- **Top Industries:** Staffing and Recruiting, Marketing and Advertising
- **Company Size:** 55% Small-Business, 37% Mid-Market


#### What Are Force24's Pros and Cons?

**Pros:**

- Automation (3 reviews)
- Easy Setup (3 reviews)
- Helpful (3 reviews)
- Automation Efficiency (2 reviews)
- Automation Features (2 reviews)

**Cons:**

- Integration Issues (2 reviews)
- Learning Curve (2 reviews)
- Limited Integrations (2 reviews)
- Slow Performance (2 reviews)
- Limited Customization (1 reviews)


### What Do G2 Reviewers Say About Force24?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **seamless automation** of Force24, enhancing efficiency in campaign management and customer journeys.
- Users find the **initial setup of Force24 easy** , facilitating smooth campaign management and automation without technical hassles.
- Users appreciate the **seamless automation** of Force24, which simplifies multi-channel marketing and enhances campaign efficiency.
- Users value the **automation efficiency** of Force24, streamlining marketing processes and saving significant time for teams.
- Users value the **seamless automation features** of Force24, enhancing campaign management and optimizing customer engagement effortlessly.

**Cons:**

- Users struggle with **integration issues** as connecting to third-party tools can be slow and challenging, impacting usability.
- Users find the **learning curve steep** , with an overwhelming interface and complex navigation for new users.
- Users find the **limited integrations** with third-party tools challenging, hindering a seamless experience with Force24.
- Users find Force24 sometimes **slow in performance** with large contact lists and complex integrations, affecting usability.
- Users find the **limited customization** in reporting and integrations hinders their ability to fully utilize Force24's capabilities.

#### What Are Recent G2 Reviews of Force24?

**"[Structured email automation that supports smarter campaign management](https://www.g2.com/survey_responses/force24-review-12846186)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/force24-review-12846186)

---

**"[Intuitive, Reliable Email Campaigns with Strong Automation and Support](https://www.g2.com/survey_responses/force24-review-12533526)"**

**Rating:** 5.0/5.0 stars
*— Ashley E.*

[Read full review](https://www.g2.com/survey_responses/force24-review-12533526)

---


#### What Are G2 Users Discussing About Force24?

- [What is Force24 used for?](https://www.g2.com/discussions/what-is-force24-used-for)

### 20. [Sugar Market](https://www.g2.com/products/sugar-market/reviews)
Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting.


**Average Rating:** 4.2/5.0
**Total Reviews:** 217
**How Do G2 Users Rate Sugar Market?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind Sugar Market?**

- **Seller:** [SugarAI](https://www.g2.com/sellers/sugarai)
- **Year Founded:** 2004
- **HQ Location:** Cupertino, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/17345/ (570 employees on LinkedIn®)
- **Phone:** +1 (408) 454-6900

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Director of Marketing
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Mid-Market, 39% Small-Business


#### What Are Sugar Market's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- CRM Integration (4 reviews)
- Customer Support (3 reviews)
- Easy Setup (3 reviews)
- Automation Efficiency (2 reviews)

**Cons:**

- Complexity (2 reviews)
- Editing Issues (2 reviews)
- Integration Issues (2 reviews)
- Layout Issues (2 reviews)
- Learning Curve (2 reviews)


### What Do G2 Reviewers Say About Sugar Market?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of use** of Sugar Market, finding its intuitive design and documentation very helpful.
- Users appreciate the **native CRM integration** of Sugar Market, allowing seamless access to marketing histories within the CRM.
- Users appreciate the **excellent customer support** of Sugar Market, which enhances the overall user experience.
- Users appreciate the **easy setup** of Sugar Market, making initial configurations and profile setups smooth and efficient.
- Users appreciate the **automation efficiency** of Sugar Market, simplifying lead scoring and workflow creation for better prioritization.

**Cons:**

- Users find the **complexity** of Sugar Market challenging due to sluggish performance and a steep learning curve.
- Users experience **editing issues** with sluggish performance and unintuitive controls, complicating report creation and workflow design.
- Users experience **integration issues** , finding it complicated to connect Sugar Market with other platforms and automate tasks.
- Users experience **layout issues** with a sluggish interface, especially during peak times, hindering campaign launches.
- Users find the **steep learning curve** daunting, particularly for mastering advanced features and navigation.

#### What Are Recent G2 Reviews of Sugar Market?

**"[Reliable CRM with Extensive Automation](https://www.g2.com/survey_responses/sugar-market-review-12349498)"**

**Rating:** 4.0/5.0 stars
*— Elmo H.*

[Read full review](https://www.g2.com/survey_responses/sugar-market-review-12349498)

---

**"[Simple and privacy focused web analytics solution](https://www.g2.com/survey_responses/sugar-market-review-12923167)"**

**Rating:** 4.5/5.0 stars
*— Dharamveer p.*

[Read full review](https://www.g2.com/survey_responses/sugar-market-review-12923167)

---


#### What Are G2 Users Discussing About Sugar Market?

- [What is Sugar Market used for?](https://www.g2.com/discussions/what-is-sugar-market-used-for)

### 21. [Ontraport](https://www.g2.com/products/ontraport/reviews)
Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.


**Average Rating:** 4.5/5.0
**Total Reviews:** 215
**How Do G2 Users Rate Ontraport?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Ontraport?**

- **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport)
- **Company Website:** https://ontraport.com
- **Year Founded:** 2006
- **HQ Location:** Covina, CA
- **Twitter:** @Ontraport (12,056 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2597064/ (97 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO, Owner
- **Top Industries:** Professional Training & Coaching, Marketing and Advertising
- **Company Size:** 92% Small-Business, 5% Mid-Market


#### What Are Ontraport's Pros and Cons?

**Pros:**

- Customer Support (10 reviews)
- Helpful (8 reviews)
- Customer Management (5 reviews)
- Ease of Use (5 reviews)
- Automation Focus (4 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Not Intuitive (4 reviews)
- Poor Customer Support (3 reviews)
- Billing Issues (2 reviews)
- Contact Management (2 reviews)


### What Do G2 Reviewers Say About Ontraport?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **amazing customer support** from Ontraport, highlighting its responsiveness and helpfulness in resolving issues quickly.
- Users rave about Ontraport's **amazing customer support** , consistently highlighting their knowledgeable and responsive agents.
- Users appreciate the **exceptional customer support** of Ontraport, highlighting responsive agents and prompt assistance throughout their experience.
- Users find Ontraport to be **easy to use** , appreciating its intuitive design and efficient support for quick setups.
- Users value the **automation capabilities** of Ontraport, streamlining email marketing and client interactions effectively.

**Cons:**

- Users find the **steep learning curve** challenging, especially with triggers and grouping contacts, despite good support.
- Users find the **interface not intuitive** , leading to a steep learning curve and reliance on customer support.
- Users express frustration over **poor customer support** and inflexible refund policies, especially in challenging situations.
- Users express frustration with Ontraport's **rigid no refund policy** , leading to dissatisfaction over unexpected billing practices.
- Users find **managing triggers and group contacts confusing** , which complicates the overall user experience with Ontraport.

#### What Are Recent G2 Reviews of Ontraport?

**"[Easy to Use, Feature-Rich, and Backed by Top-Notch Support](https://www.g2.com/survey_responses/ontraport-review-12487137)"**

**Rating:** 5.0/5.0 stars
*— Jen K.*

[Read full review](https://www.g2.com/survey_responses/ontraport-review-12487137)

---

**"[Seamless Membership Site That’s Improving Our Workflow](https://www.g2.com/survey_responses/ontraport-review-12540846)"**

**Rating:** 5.0/5.0 stars
*— Isabelle P.*

[Read full review](https://www.g2.com/survey_responses/ontraport-review-12540846)

---


#### What Are G2 Users Discussing About Ontraport?

- [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) - 2 comments
- [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) - 2 comments
- [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) - 2 comments
- [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) - 1 comment

### 22. [edrone](https://www.g2.com/products/edrone/reviews)
edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers.


**Average Rating:** 4.8/5.0
**Total Reviews:** 237
**How Do G2 Users Rate edrone?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Customization :** 9.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind edrone?**

- **Seller:** [edrone](https://www.g2.com/sellers/edrone)
- **Year Founded:** 2016
- **HQ Location:** Krakow, Małopolska
- **Twitter:** @edrone_me (1,508 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5185135/ (215 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO, Owner
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 73% Small-Business, 26% Mid-Market


#### What Are edrone's Pros and Cons?

**Pros:**

- Customer Support (20 reviews)
- Ease of Use (19 reviews)
- Helpful (14 reviews)
- Intuitive (13 reviews)
- Automation (10 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Learning Difficulty (5 reviews)
- Missing Features (5 reviews)
- Complex Setup (4 reviews)
- Difficult Setup (4 reviews)


### What Do G2 Reviewers Say About edrone?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **quick and helpful customer support** that ensures professional and friendly communication throughout their experience.
- Users appreciate the **ease of use** of edrone, making it simple to learn and implement effectively.
- Users appreciate the **helpful customer support** of edrone, finding assistance prompt and the app easy to use.
- Users find edrone to be **intuitive and user-friendly** , facilitating a smooth implementation and daily use.
- Users value the **extensive automation capabilities** of edrone, enhancing customer engagement and saving significant time.

**Cons:**

- Users find the **learning curve steep** , facing initial challenges with data absorption and application management.
- Users find **learning difficult** as edrone struggles with data absorption and initial setup challenges.
- Users find **missing features** in edrone, highlighting issues with mobile functions and limited customization options.
- Users find the **complex setup** of edrone challenging, especially with initial installation and advanced workflows.
- Users experience **difficult setup** challenges, finding the interface complex and installation on platforms troublesome.

#### What Are Recent G2 Reviews of edrone?

**"[Exceptional Marketing Automation Tool for E-commerce](https://www.g2.com/survey_responses/edrone-review-10655834)"**

**Rating:** 5.0/5.0 stars
*— Marcin C.*

[Read full review](https://www.g2.com/survey_responses/edrone-review-10655834)

---

**"[Smart Marketing Automation Platform](https://www.g2.com/survey_responses/edrone-review-12209118)"**

**Rating:** 4.0/5.0 stars
*— Saurabh B.*

[Read full review](https://www.g2.com/survey_responses/edrone-review-12209118)

---


#### What Are G2 Users Discussing About edrone?

- [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for)

### 23. [Optimove](https://www.g2.com/products/optimove/reviews)
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com.


**Average Rating:** 4.6/5.0
**Total Reviews:** 230
**How Do G2 Users Rate Optimove?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Optimove?**

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove (5,475 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/227901/ (572 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 51% Mid-Market, 31% Small-Business


#### What Are Optimove's Pros and Cons?

**Pros:**

- Ease of Use (58 reviews)
- Customer Support (54 reviews)
- Helpful (42 reviews)
- Analytics (41 reviews)
- Segmentation (36 reviews)

**Cons:**

- Learning Curve (19 reviews)
- Slow Performance (16 reviews)
- Campaign Issues (13 reviews)
- Missing Features (13 reviews)
- Data Management (12 reviews)


### What Do G2 Reviewers Say About Optimove?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of Optimove, making marketing tasks simpler and more efficient for everyone.
- Users commend the **exceptional customer support** of Optimove, highlighting timely responses and effective communication throughout the process.
- Users appreciate the **helpful support** from Optimove, enhancing their experience through excellent responsiveness and guidance.
- Users value the **advanced analytics** of Optimove, enabling personalized campaigns that enhance customer retention effectively.
- Users value the **advanced customer segmentation** of Optimove, enhancing targeted marketing and overall engagement effectively.

**Cons:**

- Users find the **steep learning curve** of Optimove challenging, especially due to its advanced features and complex workflows.
- Users report **slow performance** with daily processes and functions, causing frustration and delays in usage.
- Users find the **campaign reporting limitations** frustrating, particularly the difficulty in accessing raw data for analysis.
- Users desire the **lack of certain features** in Optimove, hoping for improvements in functionality and user experience.
- Users find **data management complex** initially, with slow uploads and integration issues complicating the overall experience.

#### What Are Recent G2 Reviews of Optimove?

**"[easy and user-friendly good support](https://www.g2.com/survey_responses/optimove-review-10631324)"**

**Rating:** 4.5/5.0 stars
*— minas m.*

[Read full review](https://www.g2.com/survey_responses/optimove-review-10631324)

---

**"[Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement](https://www.g2.com/survey_responses/optimove-review-11841342)"**

**Rating:** 4.0/5.0 stars
*— Tina M.*

[Read full review](https://www.g2.com/survey_responses/optimove-review-11841342)

---


#### What Are G2 Users Discussing About Optimove?

- [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for)

### 24. [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews)
Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.


**Average Rating:** 4.4/5.0
**Total Reviews:** 200
**How Do G2 Users Rate Spotler Mail+?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Spotler Mail+?**

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** https://www.linkedin.com/company/spotler-group/ (164 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small-Business, 41% Mid-Market


#### What Are Spotler Mail+'s Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Email Marketing (6 reviews)
- Efficiency (5 reviews)
- Automation (4 reviews)
- Automation Features (4 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Template Issues (3 reviews)
- Functionality Issues (2 reviews)
- Performance Issues (2 reviews)
- Poor Customer Support (2 reviews)


### What Do G2 Reviewers Say About Spotler Mail+?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **user-friendly UI** of Spotler Mail+, finding it easy to create and manage email campaigns.
- Users appreciate the **powerful tools and user-friendly interface** of Spotler Mail+, enhancing their email marketing experience.
- Users value the **efficiency** of Spotler Mail+, resulting in streamlined marketing and improved success rates.
- Users love the **automation features** of Spotler Mail+, enhancing marketing effectiveness and simplifying complex campaigns.
- Users value the **automation features** of Spotler Mail+, enhancing personalization and streamlining marketing efforts effectively.

**Cons:**

- Users experience a **steep learning curve** with Spotler Mail+, requiring patience to master its numerous functions.
- Users face **template issues** that complicate email design, hinder usability, and can frustrate the overall experience.
- Users find the **deliverability tools inadequate** and note a lack of pricing flexibility in Spotler Mail+.
- Users experience **performance issues** with Spotler Mail+, including freezes during image uploads and delays while designing emails.
- Users report **poor customer support** with delays in response times affecting their overall experience with Spotler Mail+.

#### What Are Recent G2 Reviews of Spotler Mail+?

**"[Best and easy AI Email Marketing Tools](https://www.g2.com/survey_responses/spotler-mail-review-8938202)"**

**Rating:** 5.0/5.0 stars
*— Ajay K.*

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202)

---

**"[Great experience for the first year](https://www.g2.com/survey_responses/spotler-mail-review-8221769)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Publishing*

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769)

---


#### What Are G2 Users Discussing About Spotler Mail+?

- [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for)
- [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for)

### 25. [GreenRope](https://www.g2.com/products/greenrope/reviews)
GreenRope is an all-in-one, complete CRM, marketing automation, and customer service solution designed for businesses doing big things. GreenRope combines sales, marketing, and operations into one, highly customizable software solution built for your business. GreenRope is more than software, it’s a way of doing business. We help our users break down departmental silos to create streamlined business processes. GreenRope’s CRM has all the tools and integrations you need for sales, marketing, customer service, and operations. Real power comes from an integrated approach, and that’s exactly what GreenRope offers. GreenRope includes advanced marketing automation capabilities, drag-and-drop customer journey mapping, sales force automation, customer service tools, and a tool box of other features to help manage and operate your business. GreenRope gives you control over your entire business from sales to marketing to customer service.You get a 360-degree view of your customers and a better way to manage and reach your KPIs. GreenRope is one of the only true all-in-one solutions. Everyone in your organization can use GreenRope to manage sales, boost marketing initiatives, and use data to create better customer experiences. Plus, additional users are always free. Effectively manage your sales pipeline with in-depth sales enablement tools. Customize the way you view your contacts, schedule appointments, automate follow-ups, and easily view all sales opportunities. GreenRope gives you marketing automation that's easy to set up, test, and execute. Never miss an opportunity to provide the best customer experience through personalized communication and data-driven strategies. With GreenRope, you can manage multiple channels - websites, email, mobile, social, and more - all in the same platform. We are here when you need us. Contact us 24/7 via chat, email, and more. Plus, we provide in-depth onboarding with personalized training, a certification program, and hundreds of online resources to ensure your success. GreenRope is a company built around providing exceptional value to our customers. Since we started in 2008, we have evolved from being one of the first email marketing service providers to being the first, truly Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business. GreenRope's Complete CRM helps business owners, sales managers and marketers bridge the gap between departments and make data accessible throughout, so your business runs smoothly and effectively with all the information a team needs to better target and serve their leads and customers.


**Average Rating:** 4.3/5.0
**Total Reviews:** 219
**How Do G2 Users Rate GreenRope?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind GreenRope?**

- **Seller:** [GreenRope](https://www.g2.com/sellers/greenrope)
- **Year Founded:** 2008
- **HQ Location:** Solana Beach, CA
- **Twitter:** @GreenRope (5,179 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2235385/ (11 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 80% Small-Business, 16% Mid-Market


#### What Are GreenRope's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Email Marketing (3 reviews)
- Integration (3 reviews)
- Analytics (2 reviews)
- Automation (2 reviews)

**Cons:**

- Missing Features (3 reviews)
- Feature Issues (2 reviews)
- Limited Features (2 reviews)
- Complexity (1 reviews)
- CRM Issues (1 reviews)


### What Do G2 Reviewers Say About GreenRope?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of GreenRope, enjoying its seamless integration and powerful automation features.
- Users love the **powerful and easy-to-use email marketing** features of GreenRope, streamlining their marketing efforts significantly.
- Users love the **seamless integration** of GreenRope, enhancing efficiency with powerful automation across CRM and marketing.
- Users value the **quality of analytics** in GreenRope, enhancing their ability to prioritize leads effectively.
- Users commend GreenRope for its **seamless automation** , enhancing efficiency through deep integration of CRM and marketing tools.

**Cons:**

- Users experience **missing features** in GreenRope, including email editor limitations and inadequate operational tools for advanced needs.
- Users experience **feature issues** with email deliverability and a lack of fine control in the email editor.
- Users find **limited features** in GreenRope, noting the need for improvements in operations-based functionalities like invoicing and ticketing.
- Users find the **complexity of operations-based features** limiting, needing better tools for invoicing and ticketing.
- Users find the **complex CRM setup** time-consuming, impacting ease of use and effective functionality.

#### What Are Recent G2 Reviews of GreenRope?

**"[GreenRope Next Generation CRM: Powerful Real-Time Sync and Automation](https://www.g2.com/survey_responses/greenrope-review-11821654)"**

**Rating:** 4.5/5.0 stars
*— Rajesh M.*

[Read full review](https://www.g2.com/survey_responses/greenrope-review-11821654)

---

**"[Seamlessly Integrated All-in-One CRM Solution](https://www.g2.com/survey_responses/greenrope-review-12410603)"**

**Rating:** 4.0/5.0 stars
*— Sival P.*

[Read full review](https://www.g2.com/survey_responses/greenrope-review-12410603)

---




## What Is Marketing Automation Software?

[Marketing Software](https://www.g2.com/categories/marketing)

## What Software Categories Are Similar to Marketing Automation Software?

- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.