# Best Marketing Automation Software with Social Listening Capabilities ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 509 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 509+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### AgencyAnalytics AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. 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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-03T19%3A28%3A05Z&secure%5Bdisplayable_resource_id%5D=620&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=16446&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=16446&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fsocial-listening&secure%5Btoken%5D=c712212e35589bd51f74dccdf28b77bc8c420e9c4015e46ccff9584720506e0b&secure%5Burl%5D=https%3A%2F%2Fagencyanalytics.com%2Fp%2Fg2%3Futm_source%3DG2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_id%3DG2Clicks%26utm_content%3Dfree-trial&secure%5Burl_type%5D=free_trial) ### [HubSpot Marketing Hub](https://www.g2.com/es/products/hubspot-marketing-hub/reviews) Marketing Hub consolida herramientas de marketing y datos de clientes en una plataforma unificada, eliminando soluciones puntuales dispersas y simplificando la gestión de software para los equipos de marketing modernos. Propuesta de Valor Principal: El Marketing Hub de HubSpot resuelve tres problemas críticos derivados del software desconectado: datos de clientes fragmentados, ejecución ineficiente y tiempo desperdiciado en la gestión de herramientas. Construido como parte de la plataforma CRM de HubSpot, Marketing Hub mantiene los datos de los clientes centrales en todas las actividades de marketing, permitiendo la alineación de ventas y un seguimiento claro del ROI en toda la plataforma. Capacidades Clave: Arquitectura de Datos Unificada: Marketing Hub almacena todas las herramientas de marketing y datos de clientes en una sola plataforma. Esto elimina los silos de datos y proporciona un contexto completo del cliente para un marketing personalizado a gran escala. Eficiencia de Tiempo: Los mercadólogos ahorran tiempo que antes se gastaba cambiando entre aplicaciones, reconciliando datos entre sistemas y resolviendo problemas de integración que plagan las pilas de marketing con múltiples herramientas. Integración Inteligente con CRM: Debido a que Marketing Hub opera como parte de la plataforma CRM de HubSpot en lugar de como una herramienta independiente, la información del cliente, el historial de interacciones y los datos de compromiso permanecen accesibles dentro del flujo de trabajo de marketing sin transferencia manual de datos. Alineación Ventas-Marketing: Con la plataforma completa de CRM de HubSpot, los equipos de marketing y ventas trabajan en alineación. Los informes unificados vinculan las actividades de marketing con los ingresos, demostrando el ROI. Marketing Hub vs. Alternativas: A diferencia de las herramientas de marketing individuales que requieren integración manual y transferencia de datos, Marketing Hub proporciona una conexión nativa entre el marketing por correo electrónico, las páginas de destino, la gestión de redes sociales y el análisis de datos. Esto elimina la complejidad de la integración y los desafíos de sincronización de datos que fragmentan las operaciones de marketing. Marketing Hub ofrece capacidades poderosas sin requerir capacitación extensa, administradores dedicados o equipos de implementación técnica que demandan las plataformas empresariales complejas. Los equipos pueden adoptar y usar el sistema rápidamente, enfocándose en la ejecución en lugar de en la gestión del software. Quién Debería Usar Marketing Hub: Marketing Hub sirve a equipos de marketing que experimentan pérdida de productividad debido a la fragmentación de herramientas, mercadólogos que requieren un contexto completo del cliente para una personalización efectiva y organizaciones que necesitan demostrar un ROI claro en marketing. La plataforma escala desde pequeños equipos de marketing hasta organizaciones empresariales sin aumentos proporcionales en la complejidad del sistema. Resultado: Marketing Hub permite a los mercadólogos ahorrar tiempo valioso, proporcionar experiencias personalizadas que atraen y convierten a los clientes adecuados a gran escala, y mantener los datos en el centro de todo lo que hacen, todo mientras escalan su empresa, no la complejidad. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,234 #### How Do G2 Users Rate HubSpot Marketing Hub? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.7/10 (Category avg: 9.0/10) - **Personalización:** 7.9/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.6/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind HubSpot Marketing Hub? - **Vendedor:** [HubSpot](https://www.g2.com/es/sellers/hubspot) - **Sitio web de la empresa:** hubspot.com - **Año de fundación:** 2006 - **Ubicación de la sede:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot 784,270 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website) 12,158 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Coordinador de Marketing - **Top Industries:** Software de Computadora, Marketing y publicidad - **Company Size:** 52% Small, 41% Medium #### What Do G2 Reviewers Say About HubSpot Marketing Hub? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian la **facilidad de uso** de HubSpot Marketing Hub, que simplifica la gestión de todas las actividades de marketing en una sola plataforma. - Los usuarios valoran las **herramientas de automatización** en HubSpot Marketing Hub, aumentando significativamente la productividad y simplificando los procesos de marketing por correo electrónico. - A los usuarios les encantan las **características potentes pero fáciles de usar** de HubSpot Marketing Hub, que simplifican los procesos de marketing y automatización. - A los usuarios les encantan las **potentes funciones de automatización** de HubSpot Marketing Hub, que permiten una gestión eficiente de la nutrición de leads y de las campañas. - Los usuarios aprecian las **integraciones fluidas** de HubSpot Marketing Hub, mejorando la colaboración entre los esfuerzos de marketing y ventas. ##### Cons - Los usuarios encuentran la **curva de aprendizaje empinada** para HubSpot Marketing Hub, requiriendo tiempo y capacitación para dominar sus características. - Los usuarios encuentran frustrantes las **funciones limitadas** de HubSpot Marketing Hub, ya que carecen de herramientas esenciales y facilidad de uso en comparación con los competidores. - Los usuarios encuentran que HubSpot Marketing Hub es **caro** ya que los costos aumentan significativamente con el incremento de funciones y contactos. - Los usuarios encuentran que las **características faltantes** en HubSpot Marketing Hub limitan la flexibilidad y aumentan los costos a medida que sus necesidades crecen. - Los usuarios encuentran el **alto precio** de HubSpot Marketing Hub desafiante, especialmente para los equipos más pequeños que necesitan funciones avanzadas. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **["Excelencia Centralizada para la Gestión de CRM"](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-7359266)** **Rating:** 5.0/5.0 stars _— Brenda T._ [Read full review](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-7359266) **["Extensiones potentes de GraphQL y UI que agilizan flujos de trabajo complejos"](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-13175350)** **Rating:** 4.0/5.0 stars _— Alex F._ [Read full review](https://www.g2.com/es/survey_responses/hubspot-marketing-hub-review-13175350) #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/es/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/es/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [¿Cómo se integra HubSpot Marketing Hub con otras herramientas para crear una estrategia de marketing digital cohesiva?](https://www.g2.com/es/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [¿Para qué se utiliza HubSpot Marketing Hub?](https://www.g2.com/es/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/es/discussions/what-is-hubspot-software) - 2 comments ### [ActiveCampaign](https://www.g2.com/es/products/activecampaign/reviews) ActiveCampaign es la plataforma de marketing autónoma diseñada para transformar la forma en que trabajan los mercadólogos, agencias y propietarios de negocios. Usa Active Intelligence para impulsar automatizaciones conscientes de los objetivos y orquestar experiencias personalizadas a través de correo electrónico, SMS y WhatsApp. Integra sin esfuerzo con más de 1000 aplicaciones, descubre profundos conocimientos de rendimiento y optimiza tus flujos de trabajo para que ganes todos los días. - Marketing autónomo Construido sobre la base de la automatización del marketing, impulsa tu estrategia de marketing y los recorridos del cliente con ejecución, optimización e información impulsadas por IA en cada paso. - Agentes de IA Ejecuta campañas de marketing completas a través de simples indicaciones, respaldadas por Active Intelligence. - Marketing multicanal Llega a prospectos y clientes dondequiera que estén, con correo electrónico, SMS, WhatsApp y más. - Contenido personalizado y acorde a la marca Herramientas creativas que ofrecen diseños profesionales listos para la conversión para correos electrónicos y páginas de destino. - CRM Rastrea, gestiona y automatiza tu proceso de ventas. - Más de 1000 aplicaciones e integraciones Conecta ActiveCampaign con tus herramientas favoritas. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,231 #### How Do G2 Users Rate ActiveCampaign? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 9.0/10) - **Personalización:** 8.0/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind ActiveCampaign? - **Vendedor:** [ActiveCampaign](https://www.g2.com/es/sellers/activecampaign) - **Sitio web de la empresa:** www.activecampaign.com - **Año de fundación:** 2003 - **Ubicación de la sede:** Chicago, IL - **Twitter:** @ActiveCampaign 13,203 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website) 848 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Director Ejecutivo - **Top Industries:** Marketing y publicidad, Salud, bienestar y fitness - **Company Size:** 92% Small, 7% Medium #### What Do G2 Reviewers Say About ActiveCampaign? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran la interfaz de ActiveCampaign **fácil de usar** , mejorando la comunicación y el compromiso con sus características versátiles. - Los usuarios valoran las **poderosas funciones de automatización** de ActiveCampaign, mejorando el compromiso y agilizando los esfuerzos de marketing de manera efectiva. - Los usuarios aprecian las **funciones de automatización** de ActiveCampaign, que agilizan las actividades de marketing y mejoran el compromiso del cliente. - A los usuarios les encantan las **poderosas capacidades de automatización** de ActiveCampaign, mejorando el compromiso del cliente de manera fácil y eficiente. - Los usuarios aprecian las **funciones de automatización e integración fáciles de usar** de ActiveCampaign, mejorando el compromiso y la segmentación del cliente. ##### Cons - Los usuarios enfrentan una **curva de aprendizaje** con ActiveCampaign, necesitando apoyo adicional para dominar sus potentes funciones de manera eficiente. - Los usuarios encuentran ActiveCampaign **caro** , especialmente para las startups, lo que hace que sea un desafío para algunos clientes justificar el costo. - Los usuarios encuentran que las **funciones faltantes** en ActiveCampaign limitan sus capacidades de prueba de automatización y recopilación de información del cliente. - Los usuarios encuentran frustrantes las **características limitadas** de ActiveCampaign, deseando más personalización y un acceso más fácil a métricas clave. - Los usuarios encuentran la plataforma ActiveCampaign **no intuitiva** , lo que hace que el aprendizaje y la configuración sean lentos y difíciles de navegar. #### What Are Recent G2 Reviews of ActiveCampaign? **["Una herramienta súper completa, potente y fácil de usar"](https://www.g2.com/es/survey_responses/activecampaign-review-13176016)** **Rating:** 5.0/5.0 stars _— Florencia Valeria A._ [Read full review](https://www.g2.com/es/survey_responses/activecampaign-review-13176016) **["Constructor de Correo Electrónico y Automatización Súper Intuitivo que es Fácil de Usar"](https://www.g2.com/es/survey_responses/activecampaign-review-13195469)** **Rating:** 4.5/5.0 stars _— Irit L._ [Read full review](https://www.g2.com/es/survey_responses/activecampaign-review-13195469) #### What Are G2 Users Discussing About ActiveCampaign? - [¿Cuáles son algunas formas creativas en que las empresas están utilizando ActiveCampaign para automatizar sus esfuerzos de marketing?](https://www.g2.com/es/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/es/discussions/how-much-does-activecampaign-cost) - 1 comment - [¿Qué es ActiveCampaign CRM?](https://www.g2.com/es/discussions/what-is-activecampaign-crm) - 1 comment - [¿ActiveCampaign tiene un CRM?](https://www.g2.com/es/discussions/does-activecampaign-have-a-crm) - 7 comments - [¿Para qué se utiliza ActiveCampaign?](https://www.g2.com/es/discussions/what-is-activecampaign-used-for) - 20 comments ### [Adobe Marketo Engage](https://www.g2.com/es/products/adobe-marketo-engage/reviews) Marketo Engage es una plataforma integral de automatización de marketing impulsada por IA que permite a los equipos escalar el compromiso personalizado del comprador y generar un crecimiento predecible del pipeline y los ingresos. Ayuda a atraer a los compradores adecuados, nutrirlos a través de canales y recorridos, alinear los esfuerzos de ventas y marketing, y ofrecer información que maximiza el impacto del marketing en los ingresos. Como un centro centralizado para la orquestación y ejecución de campañas multicanal, Adobe Marketo Engage apoya a empresas de todos los tamaños, ayudándolas a adquirir, nutrir, expandir y retener clientes a lo largo de complejos recorridos de compra. Al integrarse con herramientas de ventas, agiliza la automatización de marketing, la gestión de campañas y el cultivo de leads. Ya sea que seas una pequeña empresa en rápido crecimiento o una empresa global, Marketo Engage empodera a los equipos de marketing para lanzar más campañas, generar más leads listos para la venta y mejorar el rendimiento de ventas. Respaldado por tecnología probada, servicios integrales y orientación experta, Marketo Engage ayuda a miles de empresas en todo el mundo a transformar el marketing de un centro de costos a un generador de ingresos. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,025 #### How Do G2 Users Rate Adobe Marketo Engage? - **¿Ha sido the product un buen socio para hacer negocios?:** 7.7/10 (Category avg: 9.0/10) - **Personalización:** 7.7/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 7.7/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Vendedor:** [Adobe](https://www.g2.com/es/sellers/adobe) - **Sitio web de la empresa:** adobe.com - **Año de fundación:** 1982 - **Ubicación de la sede:** San Jose, CA - **Twitter:** @Adobe 956,842 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Operaciones de Marketing, Gerente de Marketing - **Top Industries:** Software de Computadora, Marketing y publicidad - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran la **facilidad de uso** de Marketo Engage excepcional, simplificando las actualizaciones y mejorando la eficiencia general del marketing. - Los usuarios valoran la **automatización efectiva** en Adobe Marketo Engage, mejorando la productividad y la gestión de campañas sin problemas. - Los usuarios valoran las **características robustas y las fuertes capacidades de integración** de Adobe Marketo Engage, mejorando su efectividad en marketing. - Los usuarios elogian a Marketo Engage por sus **fuertes capacidades de integración** , lo que facilita la conexión efectiva con otras herramientas. - Los usuarios aprecian la **automatización de marketing efectiva** de Adobe Marketo Engage, mejorando significativamente la gestión y personalización de campañas. ##### Cons - Los usuarios encuentran el **empinada curva de aprendizaje** de Adobe Marketo Engage desafiante, requiriendo tiempo y experiencia técnica para navegar. - Los usuarios experimentan una **curva de aprendizaje pronunciada** con Adobe Marketo Engage, requiriendo tiempo y habilidades técnicas para navegar de manera efectiva. - Los usuarios encuentran que Marketo Engage tiene una **interfaz no intuitiva** que complica significativamente el aprendizaje y la usabilidad. - Los usuarios encuentran la **complejidad en torno a las campañas y la gestión de archivos** engorrosa, lo que hace que la organización y la usabilidad sean desafiantes. - Los usuarios encuentran Adobe Marketo Engage **extremadamente caro** , particularmente en comparación con otras plataformas de automatización de marketing, lo que afecta la accesibilidad. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["La herramienta de operaciones y automatización de marketing más poderosa"](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/es/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [¿Cómo permite Adobe Marketo Engage a los especialistas en marketing crear campañas de marketing más personalizadas y efectivas?](https://www.g2.com/es/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [¿Para qué se utiliza Adobe Marketo Engage?](https://www.g2.com/es/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/es/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [¿Quién usa Marketo?](https://www.g2.com/es/discussions/who-uses-marketo) - 2 comments - [¿Es Marketo un CRM?](https://www.g2.com/es/discussions/is-marketo-a-crm) - 3 comments ### [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 696 #### How Do G2 Users Rate EngageBay? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind EngageBay? - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** www.engagebay.com - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay 16,866 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website) 53 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 69% Small, 32% Medium #### What Do G2 Reviewers Say About EngageBay? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of EngageBay, seamlessly managing CRM, email marketing, and automation in one dashboard. - Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining daily operations effectively. - Users praise the **exceptional customer support** at EngageBay, noting quick responses and helpful assistance from the support staff. - Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency and reducing tool switching. - Users praise EngageBay for its **streamlined automation** , enhancing efficiency by integrating CRM, email, and support in one platform. ##### Cons - Users find the **missing features** hinder usability, especially for data analysis and email management functionality. - Users experience **limited features** , feeling restricted by the lack of advanced functionalities and usability in EngageBay. - Users find the **reporting features limited** , lacking the depth and detail needed for more specific needs. - Users find the **limited customization** options frustrating, particularly with landing pages and workflows, impacting their overall experience. - Users find the **reporting flexibility** lacking in EngageBay, hindering deeper analytics and advanced customer journey insights. #### What Are Recent G2 Reviews of EngageBay? **["Streamlined Contact Management and Landing Pages That Keep Workflows Simple"](https://www.g2.com/survey_responses/engagebay-review-13149255)** **Rating:** 5.0/5.0 stars _— Srishti K._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13149255) **["Drag-and-Drop Deals Pipeline and Scoring That Keep Opportunities on Track"](https://www.g2.com/survey_responses/engagebay-review-13160693)** **Rating:** 4.5/5.0 stars _— Thorbjoern G._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13160693) #### What Are G2 Users Discussing About EngageBay? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com **Average Rating:** 4.4/5.0 **Total Reviews:** 938 #### How Do G2 Users Rate Constant Contact Advanced Automation? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Constant Contact Advanced Automation? - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact 67,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website) 1,147 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 80% Small, 17% Medium #### What Do G2 Reviewers Say About Constant Contact Advanced Automation? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient. - Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently. - Users love the **automation features** of Constant Contact, making email management effortless during busy times. - Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly. - Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing. ##### Cons - Users find that the **limited customization** options hinder their ability to fully tailor the automation features. - Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities. - Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics. - Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality. - Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options. #### What Are Recent G2 Reviews of Constant Contact Advanced Automation? **["Simple, All-in-One Marketing Platform with Easy Email Campaigns"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)** **Rating:** 4.0/5.0 stars _— Verified User in Oil & Energy_ [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733) **["Easy Set-Up, Multi-Domain Capability"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)** **Rating:** 5.0/5.0 stars _— James C._ [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236) #### What Are G2 Users Discussing About Constant Contact Advanced Automation? - [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for) - [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment - [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote - [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment - [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments ### [Thryv](https://www.g2.com/products/thryv/reviews) Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,893 #### How Do G2 Users Rate Thryv? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Thryv? - **Seller:** [Thryv](https://www.g2.com/sellers/thryv) - **Company Website:** Thryv.com - **Year Founded:** 2012 - **HQ Location:** Dallas, TX - **Twitter:** @thryv 8,415 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27887848e034bb1ec04ffc19993643ac5aba8ec3f47189ab13b2d95d7f950b19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthryvinc&secure%5Burl_type%5D=linkedin_company_website) 5,883 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 90% Small, 9% Medium #### What Do G2 Reviewers Say About Thryv? _AI-generated summary from verified user reviews_ ##### Pros - Users find Thryv to be **easy to use** , seamlessly integrating various features for efficient team collaboration. - Users appreciate the **automation features** of Thryv, enabling streamlined follow-ups and consistent client engagement. - Users love the **automation features** of Thryv, enhancing efficiency in managing client follow-ups and nurturing campaigns. - Users value the **great customer support** from Thryv, highlighting its helpfulness and comprehensiveness. - Users appreciate the **powerful automation features** of Thryv, finding it easy to use and engaging. ##### Cons - Users express disappointment over **missing features** and constant glitches, undermining their overall experience with Thryv. - Users find the **learning curve challenging** , requiring time and support to navigate the many features effectively. - Users experience **constant glitches** with Thryv, leading to dissatisfaction and a lack of essential export options. - Users find **limited features** in Thryv, such as insufficient data management and challenging segmentation capabilities. - Users find Thryv to be **expensive** , especially with additional setup and customization costs due to its complexity. #### What Are Recent G2 Reviews of Thryv? **["Keap/Thryv has helped me grow my business in ways I never thought I could"](https://www.g2.com/survey_responses/thryv-review-8053452)** **Rating:** 5.0/5.0 stars _— Heather W._ [Read full review](https://www.g2.com/survey_responses/thryv-review-8053452) **["All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money"](https://www.g2.com/survey_responses/thryv-review-12972196)** **Rating:** 5.0/5.0 stars _— Alan H._ [Read full review](https://www.g2.com/survey_responses/thryv-review-12972196) #### What Are G2 Users Discussing About Thryv? - [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for) - [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv) - [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments - [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software) - [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments ### [Listrak](https://www.g2.com/products/listrak/reviews) Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. **Average Rating:** 4.5/5.0 **Total Reviews:** 300 #### How Do G2 Users Rate Listrak? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Listrak? - **Seller:** [Listrak](https://www.g2.com/sellers/listrak) - **Company Website:** www.listrak.com - **Year Founded:** 1999 - **HQ Location:** Lititz, PA - **Twitter:** @Listrak 3,182 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104945efaae81184c7477285bf63c97327eb36d00bbf5a312777b7cadebc6e64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F118908%2F&secure%5Burl_type%5D=linkedin_company_website) 247 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Consumer Goods - **Company Size:** 56% Medium, 33% Small #### What Do G2 Reviewers Say About Listrak? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success. - Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform. - Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts. - Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities. - Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience. ##### Cons - Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features. - Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences. - Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use. - Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support. - Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers. #### What Are Recent G2 Reviews of Listrak? **["Game-Changer for B2B E-Commerce Automation"](https://www.g2.com/survey_responses/listrak-review-12448237)** **Rating:** 4.0/5.0 stars _— Hagner H._ [Read full review](https://www.g2.com/survey_responses/listrak-review-12448237) **["Unifies E-commerce Marketing, Boosting Sales"](https://www.g2.com/survey_responses/listrak-review-12449307)** **Rating:** 4.0/5.0 stars _— Sebastian R._ [Read full review](https://www.g2.com/survey_responses/listrak-review-12449307) #### What Are G2 Users Discussing About Listrak? - [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for) ### [VBOUT](https://www.g2.com/es/products/vbout/reviews) VBOUT es una plataforma de marketing habilitada por IA que ayuda a los pequeños equipos a crear grandes negocios. VBOUT es confiado por miles de empresas en todo el mundo para automatizar y centralizar su marketing mientras ofrece experiencias atractivas y personalizadas a sus audiencias. Las agencias y socios utilizan VBOUT directamente o a través de una configuración de marca blanca para construir planes personalizados, gestionar subcuentas y compartir activos desde una cuenta de cliente a muchas. Con VBOUT, puedes: - Aumentar la productividad, entregar contenido personalizado y aumentar el ROI utilizando funciones impulsadas por IA. - Simplificar las interacciones con un chatbot de IA multicanal. - Gestionar todas tus redes sociales desde un solo lugar. - Interactuar con tus clientes creando y enviando campañas de correo electrónico exitosas. - Diseñar páginas de destino impresionantes, personalizadas y dinámicas sin necesidad de programación. - Crear automatizaciones con un constructor visual intuitivo. - Cultivar clientes potenciales desde el clic hasta el cierre, y más allá. - Crecer y mantener fácilmente tus listas de audiencia. - Rastrear y analizar todas tus actividades de marketing en un panel personalizable. La plataforma tiene funciones impulsadas por IA, chatbot de IA, páginas de destino y formularios fáciles de arrastrar y soltar, un constructor de automatización visual intuitivo, gestión de redes sociales, herramientas de marketing por correo electrónico y una creciente biblioteca de plantillas preconstruidas para una amplia gama de campañas de marketing. Los análisis nativos en profundidad y el seguimiento de clientes potenciales proporcionan a los especialistas en marketing una vista completa de su canal, el compromiso de la lista y el rendimiento de la campaña. Las empresas en crecimiento y las agencias confían en la plataforma flexible de VBOUT y en su galardonado soporte premium gratuito para ayudarles a atraer a los clientes adecuados, convertir más visitantes en clientes y ejecutar campañas de marketing completas en una plataforma fácil de usar. **Average Rating:** 4.7/5.0 **Total Reviews:** 259 #### How Do G2 Users Rate VBOUT? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.7/10 (Category avg: 9.0/10) - **Personalización:** 9.2/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 9.2/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 9.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind VBOUT? - **Vendedor:** [Vbout Inc.](https://www.g2.com/es/sellers/vbout-inc) - **Año de fundación:** 2013 - **Ubicación de la sede:** New York, NY - **Twitter:** @vboutcom 1,782 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2badea79e5c272fc18ccf645908351eaaed0aa6eefe939f74bf6c0bbefabe5e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2951785%2F&secure%5Burl_type%5D=linkedin_company_website) 29 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Fundador, Director Ejecutivo - **Top Industries:** Marketing y publicidad, Tecnología de la información y servicios - **Company Size:** 89% Small, 10% Medium #### What Do G2 Reviewers Say About VBOUT? _AI-generated summary from verified user reviews_ ##### Pros - A los usuarios les encanta cómo VBOUT les permite crear **páginas de destino y secuencias de correo electrónico rápida y fácilmente** , mejorando la eficiencia del marketing. - Los usuarios valoran la **eficiencia de automatización** de VBOUT, optimizando sus embudos de ventas con actualizaciones y mejoras constantes. - Los usuarios elogian el **sobresaliente soporte al cliente** de VBOUT, destacando su eficacia en abordar las necesidades de marketing. - Los usuarios valoran la **facilidad de uso** de VBOUT para crear rápidamente páginas de destino y secuencias de correo electrónico. - Los usuarios valoran la **fácil creación** de páginas de destino y secuencias de correo electrónico con VBOUT, mejorando su eficiencia en marketing. ##### Cons - Los usuarios encuentran los **límites de envío de correos electrónicos** restrictivos, limitando la gestión efectiva de campañas para empresas más grandes. - Los usuarios encuentran **los límites de envío de correos electrónicos restrictivos** , lo que puede obstaculizar los esfuerzos de campañas grandes y la efectividad general. - Los usuarios encuentran el **uso complejo** de VBOUT desafiante, a pesar de su adecuación para las necesidades básicas de páginas de destino. - Los usuarios encuentran que los **límites de envío de correos electrónicos** de VBOUT son restrictivos, lo que dificulta campañas más grandes en comparación con otras opciones del mercado. - Los usuarios encuentran los **límites ineficientes de envío de correos electrónicos** restrictivos para gestionar campañas grandes de manera efectiva con VBOUT. #### What Are Recent G2 Reviews of VBOUT? **["Automatización a medida para equipos pequeños, necesita mejores integraciones"](https://www.g2.com/es/survey_responses/vbout-review-12984203)** **Rating:** 4.0/5.0 stars _— Usuario verificado en Ingeniería Civil_ [Read full review](https://www.g2.com/es/survey_responses/vbout-review-12984203) **["Plataforma de Marketing Todo en Uno que es Fácil de Usar y Ahorra Tiempo"](https://www.g2.com/es/survey_responses/vbout-review-10069277)** **Rating:** 4.5/5.0 stars _— Ammar Ihsan N._ [Read full review](https://www.g2.com/es/survey_responses/vbout-review-10069277) #### What Are G2 Users Discussing About VBOUT? - [What is VBOUT used for?](https://www.g2.com/es/discussions/what-is-vbout-used-for) - 1 comment ### [Act-On](https://www.g2.com/es/products/act-on/reviews) Act-On Software proporciona soluciones que capacitan a los mercadólogos para involucrar a los objetivos de marketing en cada paso del ciclo de vida del cliente. Act-On hace que los datos de los clientes sean procesables para que los mercadólogos puedan soñar en grande y construir programas de automatización de marketing inteligentes y efectivos para hacer crecer sus negocios y generar un mayor valor de vida del cliente, todo con el tiempo más rápido para obtener valor. Act-On capacita a los mercadólogos para: • Crecer y expandir sus negocios a escala a través de la generación de demanda B2B, ventas y transacciones B2C, y características de marketing para clientes. Orquestar y optimizar todo el recorrido del cliente, desde el conocimiento hasta la defensa, construyendo un compromiso continuo y personalizado que transforma a los visitantes en prospectos, prospectos en clientes potenciales calificados, y clientes potenciales calificados en clientes de por vida. • Ofrecer experiencias de marca excepcionales a lo largo del ciclo de vida del cliente automatizando los recorridos de compra, personalizando las comunicaciones y campañas, y mejorando la afinidad y lealtad a la marca. Aprovechar las capacidades automatizadas de Act-On para atraer nuevos prospectos, involucrar a sus contactos y guiar a los clientes potenciales hacia decisiones de compra más frecuentes y lucrativas. • Impulsar la adopción medible de productos y la retención de clientes mediante la ejecución de programas integrales de incorporación y capacitación, estrategias de adopción de productos y retención de clientes, y promociones de nuevos productos y servicios. Desde nuevos contactos hasta socios leales, puede usar Act-On para involucrar a su audiencia, convertirlos en embajadores de la marca y mantenerlos regresando por más. Con informes y análisis interactivos y dinámicos para evaluar, mostrar y mejorar el rendimiento, la Plataforma Act-On está diseñada para ofrecer valor de marketing de crecimiento para empresas y mercadólogos de cualquier tamaño, forma, ubicación y escala. Las características de la plataforma incluyen: • Recorridos de compra automatizados y adaptables • Integraciones profundas con sistemas CRM líderes y conferencias web • Seguimiento del compromiso de los visitantes del sitio web e informes de intención • Puntuación dinámica de clientes potenciales, segmentación y nutrición • Escucha, prospección, publicación y defensa en redes sociales • Formularios web, páginas de destino y plantillas de correo electrónico fáciles de diseñar • Correos electrónicos transaccionales y activados por eventos • Precios basados en contactos activos para facturación por uso real Entendemos el marketing. Entendemos sus desafíos. Y estamos aquí para ayudarle a sobresalir con cada cliente y cada campaña. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,030 #### How Do G2 Users Rate Act-On? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 9.0/10) - **Personalización:** 7.6/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 8.3/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 7.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Act-On? - **Vendedor:** [Act-On Software](https://www.g2.com/es/sellers/act-on-software) - **Sitio web de la empresa:** www.Act-On.com - **Año de fundación:** 2008 - **Ubicación de la sede:** Portland, OR - **Twitter:** @ActOnSoftware 32,069 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website) 200 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Especialista en Marketing - **Top Industries:** Marketing y publicidad, Software de Computadora - **Company Size:** 49% Medium, 39% Small #### What Do G2 Reviewers Say About Act-On? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios destacan la **facilidad de uso** en Act-On, complementada por un soporte excepcional y características fáciles de usar. - Los usuarios elogian el **soporte al cliente de primera categoría** de Act-On, destacando respuestas rápidas y recursos valiosos como seminarios web y horas de éxito. - Los usuarios destacan el **constructor de correos electrónicos de primera categoría** de Act-On, mejorando su estrategia de marketing con potentes características y vistas previas en dispositivos. - Los usuarios elogian la **excepcional gestión de correos electrónicos** de Act-On, con un constructor robusto y un excelente soporte que mejora la productividad general. - Los usuarios elogian a Act-On por su **excelente soporte y actualizaciones constantes** , mejorando significativamente su experiencia de marketing por correo electrónico. ##### Cons - Los usuarios expresan preocupaciones sobre **características faltantes** en Act-On, especialmente en lo que respecta a las herramientas de IA y las capacidades del compositor de correos electrónicos. - Los usuarios encuentran la **interfaz de usuario poco intuitiva** , lo que lleva a experiencias inconsistentes y dificultades durante la implementación. - Los usuarios encuentran **problemas de correo electrónico** como la reutilización limitada de contenido y una experiencia visual engorrosa en el compositor de correos electrónicos de Act-On. - Los usuarios experimentan una **curva de aprendizaje** desafiante con Act-On, particularmente al navegar por su interfaz y problemas de implementación. - Los usuarios sienten que Act-On tiene **características limitadas** en comparación con los competidores, lo que dificulta la eficiencia y la experiencia del usuario. #### What Are Recent G2 Reviews of Act-On? **["Plataforma robusta de e-marketing"](https://www.g2.com/es/survey_responses/act-on-review-17560)** **Rating:** 5.0/5.0 stars _— Sarah O._ [Read full review](https://www.g2.com/es/survey_responses/act-on-review-17560) **["Solución de Marketing Unificada con Gran Soporte y Precios"](https://www.g2.com/es/survey_responses/act-on-review-13175213)** **Rating:** 5.0/5.0 stars _— Don B._ [Read full review](https://www.g2.com/es/survey_responses/act-on-review-13175213) ### [Ontraport](https://www.g2.com/es/products/ontraport/reviews) Ontraport es una plataforma de CRM y automatización de marketing diseñada para pequeñas y medianas empresas que necesitan gestionar contactos, automatizar marketing y ventas, procesar pagos y crear experiencias web desde un único sistema. A diferencia de las soluciones puntuales que requieren que las empresas integren múltiples herramientas, Ontraport centraliza los datos de los clientes, la automatización de marketing, los embudos de ventas, el procesamiento de pagos y la gestión de sitios web en una base de datos compartida. Esta arquitectura unificada permite a los equipos crear flujos de trabajo conectados en cada etapa del ciclo de vida del cliente sin depender de integraciones de terceros o desarrollos personalizados. Ontraport está diseñado para equipos de operaciones, marketing y ventas en empresas establecidas que han superado las herramientas de nivel básico pero que desean una alternativa a las plataformas empresariales complejas y de alto costo. Características y capacidades principales: • CRM y gestión de contactos: un único registro de cliente compartido con historial de contacto unificado, segmentación, puntuación de leads y embudos de ventas visuales • Automatización de marketing: automatización multicanal a través de correo electrónico y SMS, con activadores de comportamiento, enrutamiento de leads e informes de atribución • Pagos y comercio electrónico: formularios de pedido, ventas adicionales, suscripciones, recuperación de transacciones rechazadas y un centro de facturación para clientes • CMS dinámico: herramientas sin código para crear sitios web, páginas de destino, sitios de membresía, cursos en línea y portales para clientes • Buzón compartido: comunicaciones centralizadas con clientes a través de canales para equipos de soporte y ventas • Asistente de IA: funciona dentro de las automatizaciones con acceso a datos unificados de clientes para segmentar contactos, personalizar mensajes y enrutar comunicaciones automáticamente • Informes y análisis: seguimiento del rendimiento de campañas, atribución de ingresos e historial de actividad a nivel de contacto Ontraport se integra con herramientas de terceros a través de API y Zapier y admite desarrollo personalizado a través de una API abierta. La plataforma es basada en la web e incluye una aplicación móvil para iOS y Android. Fundada en 2006 y con sede en California, Ontraport atiende a miles de empresas en más de 60 países. **Average Rating:** 4.5/5.0 **Total Reviews:** 245 #### How Do G2 Users Rate Ontraport? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 9.0/10) - **Personalización:** 9.0/10 (Category avg: 8.4/10) - **Rendimiento y fiabilidad:** 9.1/10 (Category avg: 8.7/10) - **Capacidad de flujo de trabajo:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Ontraport? - **Vendedor:** [Ontraport](https://www.g2.com/es/sellers/ontraport) - **Sitio web de la empresa:** ontraport.com - **Año de fundación:** 2006 - **Ubicación de la sede:** Covina, CA - **Twitter:** @Ontraport 12,056 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef3073a235e07fc659b8c09489d5d7ea7fcba6b6c3ea4a1393d1c073f5684e56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597064%2F&secure%5Burl_type%5D=linkedin_company_website) 97 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Director Ejecutivo - **Top Industries:** Formación y Capacitación Profesional, Marketing y publicidad - **Company Size:** 93% Small, 4% Medium #### What Do G2 Reviewers Say About Ontraport? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian el **asombroso soporte al cliente** de Ontraport, apreciando la asistencia rápida y los agentes bien informados. - A los usuarios les encanta el **asombroso soporte al cliente** de Ontraport, destacando la asistencia rápida y experta para sus necesidades. - Los usuarios aprecian enormemente el **soporte al cliente excepcional** de Ontraport, destacando a los agentes receptivos y conocedores que los asisten. - Los usuarios encuentran Ontraport **muy fácil de usar e intuitivo** , lo que facilita la navegación y el uso efectivo de sus funciones. - Los usuarios valoran las **potentes funciones de automatización** y gestión de contactos de Ontraport, optimizando sus procesos empresariales de manera efectiva. ##### Cons - Los usuarios encuentran el **empinado aprendizaje** desafiante, requiriendo tiempo y apoyo para comprender completamente el sistema. - Los usuarios encuentran la **interfaz no intuitiva** , lo que lleva a una curva de aprendizaje pronunciada que puede ser abrumadora para los principiantes. - Los usuarios informan de un **pobre servicio al cliente** , particularmente en lo que respecta a reembolsos y una política rígida que prioriza las reglas sobre las relaciones. - Los usuarios encuentran frustrante la **política de no reembolso** de Ontraport, especialmente en lo que respecta a los cargos por cuentas no utilizadas e inactivas. - Los usuarios encuentran **la gestión de contactos confusa** , especialmente con la facturación automática y el uso de disparadores para agrupar contactos de manera efectiva. #### What Are Recent G2 Reviews of Ontraport? **["Ontraport ha simplificado mi negocio y me ha ayudado a hacer más negocios en línea."](https://www.g2.com/es/survey_responses/ontraport-review-18725)** **Rating:** 5.0/5.0 stars _— Robyn C._ [Read full review](https://www.g2.com/es/survey_responses/ontraport-review-18725) **["Ontraport facilita la creación de páginas y secuencias para pequeñas empresas."](https://www.g2.com/es/survey_responses/ontraport-review-13105224)** **Rating:** 4.0/5.0 stars _— Leah H._ [Read full review](https://www.g2.com/es/survey_responses/ontraport-review-13105224) #### What Are G2 Users Discussing About Ontraport? - [¿Es Ontraport un CRM?](https://www.g2.com/es/discussions/is-ontraport-a-crm) - 2 comments - [¿Cuánto cuesta Ontraport?](https://www.g2.com/es/discussions/how-much-does-ontraport-cost) - 2 comments - [¿Quién usa Ontraport?](https://www.g2.com/es/discussions/who-uses-ontraport) - 2 comments - [What is Ontraport used for?](https://www.g2.com/es/discussions/what-is-ontraport-used-for) - 1 comment ### [Leadfwd](https://www.g2.com/products/leadfwd-leadfwd/reviews) Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 55 #### How Do G2 Users Rate Leadfwd? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Leadfwd? - **Seller:** [LeadFWD](https://www.g2.com/sellers/leadfwd) - **Year Founded:** 2006 - **HQ Location:** Staten Island, NY - **Twitter:** @INBOX25 1,969 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7f1ec60642e0138a4922b6fd0387feb7859d1adf70612aa18a572fedb1360da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3078106%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 59% Small, 32% Medium #### What Do G2 Reviewers Say About Leadfwd? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive setup and ease of use** of Leadfwd, enabling efficient prospecting and campaign management. - Users praise Leadfwd for its **effective lead generation** through advanced targeting and AI-driven personalization. - Users value the **automation capabilities** of Leadfwd, allowing effortless and efficient outreach across multiple platforms. - Users find the **easy setup** of Leadfwd highly beneficial, allowing for quick onboarding and seamless integration. - Users value the **inbox warm-up and deliverability features** of Leadfwd, ensuring effective and hassle-free email campaigns. ##### Cons - Users experience **slow performance** with Leadfwd, especially when handling large datasets, leading to lag and freezing issues. - Users find the **cluttered UI** can hinder reporting and negatively impact their overall experience with Leadfwd. - Users find the **difficult setup** of LeadFwd challenging, but appreciate the excellent support and documentation provided. - Users face **editing difficulties** due to slow load times with large datasets, leading to lag and freezing issues. - Users frequently experience **editing issues** due to slow load times for large datasets, impacting their workflow significantly. #### What Are Recent G2 Reviews of Leadfwd? **["Fantastic Tool for Lead Generation"](https://www.g2.com/survey_responses/leadfwd-review-11219304)** **Rating:** 5.0/5.0 stars _— Sheldon S._ [Read full review](https://www.g2.com/survey_responses/leadfwd-review-11219304) **["Revolutionized Our B2B Prospecting and Personalization"](https://www.g2.com/survey_responses/leadfwd-review-12287570)** **Rating:** 4.0/5.0 stars _— Oswald C._ [Read full review](https://www.g2.com/survey_responses/leadfwd-review-12287570) #### What Are G2 Users Discussing About Leadfwd? - [What is Leadfwd used for?](https://www.g2.com/discussions/what-is-leadfwd-used-for) - 1 comment ### [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews) Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates. **Average Rating:** 4.4/5.0 **Total Reviews:** 200 #### How Do G2 Users Rate Spotler Mail+? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 7.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Spotler Mail+? - **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29) - **Year Founded:** 2001 - **HQ Location:** Rotterdam, NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website) 164 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Director - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 50% Small, 41% Medium #### What Do G2 Reviewers Say About Spotler Mail+? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup. - Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns. - Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates. - Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently. - Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless. ##### Cons - Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+. - Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times. - Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options. - Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design. - Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations. #### What Are Recent G2 Reviews of Spotler Mail+? **["Best and easy AI Email Marketing Tools"](https://www.g2.com/survey_responses/spotler-mail-review-8938202)** **Rating:** 5.0/5.0 stars _— Ajay K._ [Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202) **["Great experience for the first year"](https://www.g2.com/survey_responses/spotler-mail-review-8221769)** **Rating:** 4.5/5.0 stars _— Verified User in Publishing_ [Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769) #### What Are G2 Users Discussing About Spotler Mail+? - [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for) - [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for) ### [Plumb5](https://www.g2.com/products/plumb5/reviews) Plumb5 is a platform for segment of one marketing which allows marketers to offer behavior based automation across the customer life-cycle in real-time. The Plumb5 platform hosts a suite of apps comprising of web and mobile trackers, dynamic personalization widgets, email and social apps, community builders, data visualization and connectors for Commerce, CRM, POS and Telephony apps. **Average Rating:** 4.0/5.0 **Total Reviews:** 42 #### How Do G2 Users Rate Plumb5? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Plumb5? - **Seller:** [Decisive Analytical Solutions](https://www.g2.com/sellers/decisive-analytical-solutions) - **Year Founded:** 2013 - **HQ Location:** Bangalore, India - **Twitter:** @plumb\_five 740 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a4feb1e2abdcfd0fe13f48a0aa2db6f2a86daff3610ee9235549f09315848d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2345177%2F&secure%5Burl_type%5D=linkedin_company_website) 20 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 56% Small, 38% Medium #### What Do G2 Reviewers Say About Plumb5? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **fast and effective customer support** of Plumb5, which enhances their overall experience and satisfaction. - Users value the **analytics expertise** of Plumb5 for enhancing customer engagement through insightful data analysis. - Users value the **automation efficiency** of Plumb5, enhancing customer engagement through streamlined data management and analysis. - Users value the **personalized customer engagement** capabilities of Plumb5, enhancing decision-making and automating marketing efforts. - Users value the **ease of personalizing customer engagements** through advanced analytics and centralized data management. #### What Are Recent G2 Reviews of Plumb5? **["Plumb5 Makes Customer Data Centralization and Marketing Automation Effortless"](https://www.g2.com/survey_responses/plumb5-review-12270681)** **Rating:** 4.5/5.0 stars _— Felice C._ [Read full review](https://www.g2.com/survey_responses/plumb5-review-12270681) **["Essential Recruitment Automation for Small Teams"](https://www.g2.com/survey_responses/plumb5-review-13034751)** **Rating:** 4.0/5.0 stars _— Verified User in Libraries_ [Read full review](https://www.g2.com/survey_responses/plumb5-review-13034751) #### What Are G2 Users Discussing About Plumb5? - [What is Plumb5 used for?](https://www.g2.com/discussions/what-is-plumb5-used-for) ### [Right On Interactive](https://www.g2.com/products/right-on-interactive/reviews) Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life. **Average Rating:** 4.5/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate Right On Interactive? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Customization :** 8.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Right On Interactive? - **Seller:** [Right On Interactive](https://www.g2.com/sellers/right-on-interactive) - **Year Founded:** 2006 - **HQ Location:** Indianapolis, IN - **Twitter:** @roi\_marketing 1,909 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1d0002c00480a021127398303cd1138cc2ee9e9dc471b77bf5f6d4788a30ff6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F279952%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 39% Medium, 37% Small #### What Do G2 Reviewers Say About Right On Interactive? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Right On Interactive, enhancing productivity and streamlining workflows effortlessly. - Users value the **easy setup** of Right On Interactive, which facilitates quick and user-friendly implementation for teams. ##### Cons - Users report that the **reactionary campaign builder** doesn't function correctly, needing improvements in speed and interface. - Users feel that Right On Interactive has **accessibility issues** , making it less intuitive to use effectively. - Users experience **slow performance** with the reactionary campaign builder, finding it unresponsive and in need of improvement. #### What Are Recent G2 Reviews of Right On Interactive? **["Streamlined Customer Lifecycle with Data Consolidation"](https://www.g2.com/survey_responses/right-on-interactive-review-12148074)** **Rating:** 5.0/5.0 stars _— MD. AMIRUL I._ [Read full review](https://www.g2.com/survey_responses/right-on-interactive-review-12148074) **["Effortless Marketing with Right On Interactive"](https://www.g2.com/survey_responses/right-on-interactive-review-11959010)** **Rating:** 5.0/5.0 stars _— penny m._ [Read full review](https://www.g2.com/survey_responses/right-on-interactive-review-11959010) #### What Are G2 Users Discussing About Right On Interactive? - [What is Right On Interactive used for?](https://www.g2.com/discussions/what-is-right-on-interactive-used-for) ### [Click](https://www.g2.com/products/clickdimensions-click/reviews) Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively. Providing email, marketing automation, journey builders, web intelligence, lead scoring, web forms, landing pages, SMS messaging, event management, surveys, social media tools and much more, Click offers a comprehensive solution that meets the needs of businesses and organizations of all sizes. Over 3,700 customers across 76 countries trust us to provide the tools they need to drive marketing results. Discover what ClickDimensions can help you achieve. Click – Built to Grow your Business. **Average Rating:** 4.0/5.0 **Total Reviews:** 293 #### How Do G2 Users Rate Click? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Customization :** 7.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Click? - **Seller:** [Click](https://www.g2.com/sellers/click) - **Year Founded:** 2010 - **HQ Location:** Atlanta, GA - **Twitter:** @ClickDimensions 4,918 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=796101a9fb7e6a3b033718af5a393b74080132ba10fda675194e99d4f6d694d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1223882%2F&secure%5Burl_type%5D=linkedin_company_website) 167 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Director of Marketing - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Medium, 38% Small #### What Do G2 Reviewers Say About Click? _AI-generated summary from verified user reviews_ ##### Pros - Users find Click to be **easy to use** , appreciating its straightforward setup and problem-free online shopping experience. - Users appreciate the **ease of use and extensive features** of Click, enhancing online shopping and business management. - Users value Click's **user-friendly design** , effective tools, and responsive customer service that enhance team collaboration and efficiency. - Users value the **responsive customer service** of Click, ensuring prompt solutions whenever issues arise. - Users praise the **exceptional customer support** of Click, appreciating the prompt solutions available 24/7. ##### Cons - Users find the **excessive email spam** from Click overwhelming and prefer a more manageable communication approach. - Users find the **poor notifications** overwhelming and distracting, complicating their ability to tailor communication preferences. - Users face **complex setup challenges** with Click, leading to frustration and lengthy adjustments for effective communication. - Users find the **complexity of setup** for Click to be a significant hurdle, especially with integrations. - Users find the **dependency issues** create a cluttered interface, especially during large project management. #### What Are Recent G2 Reviews of Click? **["Clean, Easy Navigation with Well-Organized Tasks"](https://www.g2.com/survey_responses/click-review-12817705)** **Rating:** 4.5/5.0 stars _— Verified User in Research_ [Read full review](https://www.g2.com/survey_responses/click-review-12817705) **["User-Friendly Marketing Automation That Integrates Smoothly with Microsoft Dynamics 365"](https://www.g2.com/survey_responses/click-review-12378339)** **Rating:** 4.5/5.0 stars _— Sunil C._ [Read full review](https://www.g2.com/survey_responses/click-review-12378339) #### What Are G2 Users Discussing About Click? - [What is ClickDimensions used for?](https://www.g2.com/discussions/what-is-clickdimensions-used-for) - 2 comments, 1 upvote - ‹ Prev‹ Prev - 1 - [2](/categories/marketing-automation/f/social-listening?filters%5Bverified_features%5D%5B%5D=115&order=g2_score&page=2#product-list) - [Next ›Next ›](/categories/marketing-automation/f/social-listening?filters%5Bverified_features%5D%5B%5D=115&order=g2_score&page=2#product-list) Spotlight Categories [Password Managers Software](https://www.g2.com/categories/password-managers) [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Retail POS Systems](https://www.g2.com/categories/retail-pos) [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) Benefits of Marketing Automation Software with Social Listening capabilities include: Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. Below are the top-rated Marketing Automation Software with Social Listening capabilities, as verified by G2’s Research team. Real users have identified Social Listening as an important function of Marketing Automation Software. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | CRM-connected marketing automation | User Review "Powerful GraphQL & UI Extensions That Streamline Complex Workflows" | | | Customer journey automation for email-led campaigns | User Review "A super complete, powerful, and easy-to-use tool" | | | Omnichannel lifecycle messaging | User Review "Smooth sailing" | | | E-commerce email and SMS automation | User Review "Easy-to-Use Platform for Email Marketing Automation" | | | E-commerce email and SMS campaign setup | User Review "Omnisend Makes Email + SMS Marketing Easy with Drag-and-Drop and Smart Segmentation" | | | Email campaigns for growing contact lists | User Review "Easy Email Campaigns with Powerful Drag-and-Drop and Analytics" | * * * Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.