G2

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/16/2026

"Dynamic Journey Builder Flows and Powerful Two-Way Email Agents"

4.5/5

What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

Journey Builder's flow capability is what keeps me coming back — the decision splits, wait activities, and ability to branch based on real engagement data let us build genuinely dynamic lifecycle communications instead of one-off blasts. Once the underlying data extensions are set up correctly, it handles complex, multi-path logic reliably at scale.

The other standout for me is the two-way agent capability for email — having agents that can actually parse and respond to inbound replies (not just send outbound) closes a gap that's existed in this platform for a long time. It cuts down on manual triage and lets us build more conversational, responsive customer journeys instead of strictly one-directional sends. Review collected by and hosted on G2.com.

What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

Documentation is not as clear as needed for building agents. Review collected by and hosted on G2.com.

What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?

It's letting us move from static, scheduled sends to journeys that actually adapt to what a customer does — and now, what they say back. That's cut down on manual follow-up work and made our email program feel a lot less like batch-and-blast. Review collected by and hosted on G2.com.