Best Marketing Automation Software with Budgeting Capabilities

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 705

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 93,400+ Authentic Reviews
  • 705+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

HubSpot Marketing Hub

Marketing Hub konsolidiert Marketing-Tools und Kundendaten in einer einheitlichen Plattform, eliminiert verstreute Einzellösungen und vereinfacht das Software-Management für moderne Marketing-Teams. Kernwertversprechen: HubSpots Marketing Hub löst drei kritische Schmerzpunkte, die aus nicht verbundenen Softwarelösungen resultieren: fragmentierte Kundendaten, ineffiziente Ausführung und verschwendete Zeit bei der Tool-Verwaltung. Als Teil der HubSpot CRM-Plattform gebaut, hält Marketing Hub Kundendaten im Zentrum aller Marketingaktivitäten – ermöglicht Vertriebsabstimmung und klare ROI-Verfolgung über die gesamte Plattform. Hauptfunktionen: Einheitliche Datenarchitektur: Marketing Hub speichert alle Marketing-Tools und Kundendaten auf einer Plattform. Dies eliminiert Datensilos und bietet vollständigen Kundenkontext für personalisiertes Marketing im großen Maßstab. Zeiteffizienz: Marketer sparen Zeit, die zuvor für das Wechseln zwischen Anwendungen, das Abgleichen von Daten über Systeme hinweg und das Beheben von Integrationsproblemen, die Multi-Tool-Marketing-Stacks plagen, aufgewendet wurde. Intelligente CRM-Integration: Da Marketing Hub als Teil der HubSpot CRM-Plattform und nicht als eigenständiges Tool arbeitet, bleiben Kundeninformationen, Interaktionshistorie und Engagement-Daten im Marketing-Workflow zugänglich, ohne dass manuelle Datenübertragung erforderlich ist. Vertriebs-Marketing-Ausrichtung: Mit der vollständigen HubSpot CRM-Plattform arbeiten Marketing- und Vertriebsteams in Abstimmung. Einheitliches Reporting verknüpft Marketingaktivitäten mit Umsatz und beweist den ROI. Marketing Hub vs. Alternativen: Im Gegensatz zu einzelnen Marketing-Tools, die manuelle Integration und Datenübertragung erfordern, bietet Marketing Hub eine native Verbindung zwischen E-Mail-Marketing, Landing Pages, Social Media Management und Datenanalyse. Dies eliminiert Integrationskomplexität und Datenabgleichsprobleme, die Marketingoperationen fragmentieren. Marketing Hub bietet leistungsstarke Funktionen, ohne umfangreiche Schulungen, dedizierte Administratoren oder technische Implementierungsteams zu erfordern, die komplexe Unternehmensplattformen verlangen. Teams können das System schnell übernehmen und nutzen, sich auf die Ausführung konzentrieren, anstatt auf das Software-Management. Wer sollte Marketing Hub nutzen: Marketing Hub dient Marketing-Teams, die Produktivitätsverluste durch Tool-Fragmentierung erleben, Marketern, die vollständigen Kundenkontext für effektive Personalisierung benötigen, und Organisationen, die einen klaren Marketing-ROI nachweisen müssen. Die Plattform skaliert von kleinen Marketing-Teams bis hin zu Unternehmensorganisationen, ohne dass die Systemkomplexität proportional zunimmt. Ergebnis: Marketing Hub ermöglicht es Marketern, wertvolle Zeit zu sparen, personalisierte Erlebnisse zu bieten, die die richtigen Kunden im großen Maßstab anziehen und konvertieren, und Daten im Zentrum von allem zu halten, was sie tun – während sie ihr Unternehmen skalieren, nicht die Komplexität.

Average Rating: 4.4/5.0

Total Reviews: 14,308

G2 Deal: Get the HubSpot Growth CRM Suite - 20% off HubSpot plans for the first year, then 10% off in perpetuity

20% off HubSpot plans for the first year, then 10% off in perpetuity

View this exclusive G2 deal

How Do G2 Users Rate HubSpot Marketing Hub?

  • War the product ein guter Geschäftspartner?: 8.7/10 (Category avg: 8.9/10)
  • Anpassung: 7.9/10 (Category avg: 8.4/10)
  • Leistung und Zuverlässigkeit: 8.6/10 (Category avg: 8.7/10)
  • Workflow-Fähigkeit: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Verkäufer: HubSpot
  • Unternehmenswebsite:
  • Gründungsjahr: 2006
  • Hauptsitz: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter-Follower
  • LinkedIn®-Seite: www.linkedin.com
    12,158 Mitarbeiter*innen auf LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing-Manager, Marketing-Koordinator
  • Top Industries: Computersoftware, Marketing und Werbung
  • Company Size: 52% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Benutzer schätzen die Benutzerfreundlichkeit des HubSpot Marketing Hub und genießen nahtlose Integration und leistungsstarke Automatisierungsfunktionen.
  • Benutzer schätzen die benutzerfreundlichen E-Mail-Marketing-Funktionen von HubSpot, die leistungsstarke Kampagnen mit Leichtigkeit und Effizienz ermöglichen.
  • Benutzer schätzen die Automatisierungsfähigkeiten des HubSpot Marketing Hub, die Arbeitsabläufe effektiv rationalisieren und die Produktivität steigern.
  • Benutzer finden, dass die intuitive Benutzeroberfläche und die Automatisierungstools von HubSpot Marketing Hub die Produktivität steigern und Marketingaufgaben vereinfachen.
  • Benutzer schätzen die anfängerfreundlichen Werkzeuge des HubSpot Marketing Hub, die leistungsstarkes Marketing mühelos und effizient machen.
Cons
  • Benutzer finden die Lernkurve steil, was eine erhebliche Schulung erfordert, um die Funktionen des HubSpot Marketing Hub effektiv zu nutzen.
  • Benutzer finden die fehlenden Funktionen im HubSpot Marketing Hub einschränkend, insbesondere für kleinere Teams, die erweiterte Funktionalitäten benötigen.
  • Benutzer finden die begrenzten Funktionen der günstigeren Pläne einschränkend, was ihre Fähigkeit beeinträchtigt, den HubSpot Marketing Hub vollständig zu nutzen.
  • Benutzer finden die Preise ziemlich teuer, insbesondere wenn ihre Kontaktliste und Bedürfnisse über die Basispläne hinauswachsen.
  • Benutzer finden die hohen Preise von HubSpot Marketing Hub herausfordernd, insbesondere für kleinere Teams, die erweiterte Funktionen benötigen.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

Ontraport

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Core Value Proposition: Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Who Should Use Ontraport: Ontraport is built for marketing, sales and operations teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core Features and Capabilities: Ontraport's CRM and contact management gives teams a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines. Marketing automation spans email and SMS with behavioral triggers, lead routing, and attribution reporting. Payments and ecommerce tools include order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center. Dynamic CMS provides no-code tools for building websites, landing pages, membership sites, online courses, and customer portals. A shared inbox centralizes customer communications across channels for support and sales teams, while the AI Assistant runs inside automations to segment contacts, personalize messaging, and route communications automatically. Reporting and analytics tools track campaign performance, revenue attribution, and contact-level activity history. Integrations and Access: Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

Average Rating: 4.5/5.0

Total Reviews: 247

How Do G2 Users Rate Ontraport?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Ontraport?

  • Seller: Ontraport
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Covina, CA
  • Twitter: @Ontraport
    12,056 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    95 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Professional Training & Coaching, Marketing and Advertising
  • Company Size: 92% Small, 5% Medium

What Do G2 Reviewers Say About Ontraport?

AI-generated summary from verified user reviews

Pros
  • Users praise the amazing customer support of Ontraport, highlighting its responsiveness and helpfulness with immediate assistance.
  • Users rave about Ontraport's amazing customer support, noting responsive and knowledgeable agents that enhance their experience.
  • Users appreciate the exceptional customer support of Ontraport, highlighting their responsiveness and effective assistance during setup.
  • Users find Ontraport to be very user-friendly, enhancing their experience with efficient CRM and intuitive setup assistance.
  • Users value the automation capabilities of Ontraport, streamlining their email marketing and client interaction tracking.
Cons
  • Users find the steep learning curve of Ontraport challenging, particularly with triggers and grouping contacts.
  • Users find the learning curve steep and interface not always intuitive, making navigation and features challenging at times.
  • Users find poor customer support frustrating, especially when dealing with issues like rigid refund policies and learning curves.
  • Users find Ontraport's rigid billing policy frustrating, particularly regarding refunds for unused services and automatic charges.
  • Users find managing triggers and groups confusing, complicating their experience despite liking other aspects of Ontraport.

What Are Recent G2 Reviews of Ontraport?

What Are G2 Users Discussing About Ontraport?

Adobe Campaign

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

Average Rating: 4.1/5.0

Total Reviews: 332

How Do G2 Users Rate Adobe Campaign?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Adobe Campaign?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,087 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Small, 34% Medium

What Do G2 Reviewers Say About Adobe Campaign?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integration of Adobe Campaign, which enhances their overall experience and system connectivity.
  • Users value the ease of use in Adobe Campaign for quickly deploying campaigns and testing emails.
  • Users value the easy integrations of Adobe Campaign, facilitating smooth connections with other systems and enhancing usability.
  • Users appreciate the seamless integration and comprehensive ecosystem of Adobe Campaign, enhancing collaboration and creativity.
  • Users value the robust analytics capabilities of Adobe Campaign, enhancing their data-driven marketing strategies.
Cons
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users face bug issues and glitches with Adobe Campaign, particularly affecting Mac access without a VPN.
  • Users find the high complexity of Adobe Campaign challenging, requiring additional time and expertise to navigate effectively.
  • Users often find complexity issues in Adobe Campaign, leading to a steep learning curve and integration challenges.

What Are Recent G2 Reviews of Adobe Campaign?

What Are G2 Users Discussing About Adobe Campaign?

Right On Interactive

Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life.

Average Rating: 4.5/5.0

Total Reviews: 41

How Do G2 Users Rate Right On Interactive?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Right On Interactive?

  • Seller: Right On Interactive
  • Year Founded: 2006
  • HQ Location: Indianapolis, IN
  • Twitter: @roi_marketing
    1,909 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 39% Medium, 37% Small

What Do G2 Reviewers Say About Right On Interactive?

AI-generated summary from verified user reviews

Pros
  • Users find Right On Interactive's ease of use remarkable, facilitating efficient workflows and seamless implementation for better productivity.
  • Users commend the easy setup of Right On Interactive, noting its user-friendly implementation process and efficiency boost.
Cons
  • Users report issues with the campaign builder's functionality, citing the need for speed and interface improvements.
  • Users find the interface not intuitive, making it challenging to navigate and access features effectively.
  • Users find the slow performance of Right On Interactive frustrating, hindering their campaign-building experience and efficiency.

What Are Recent G2 Reviews of Right On Interactive?

What Are G2 Users Discussing About Right On Interactive?

Acoustic Campaign

Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer

Average Rating: 3.8/5.0

Total Reviews: 249

How Do G2 Users Rate Acoustic Campaign?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.9/10)
  • Customization : 6.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Acoustic Campaign?

  • Seller: Acoustic
  • Year Founded: 2019
  • HQ Location: Conway, AR
  • Twitter: @GoAcoustic
    64,110 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    494 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Large, 39% Medium

What Do G2 Reviewers Say About Acoustic Campaign?

AI-generated summary from verified user reviews

Pros
  • Users value the engagement efficiency of Acoustic Campaign, enhancing personalized conversations and streamlining marketing operations.
  • Users value the advanced automation features of Acoustic Campaign, which streamline campaigns and improve engagement effectiveness.
  • Users appreciate the multichannel marketing capabilities of Acoustic Campaign, which boost engagement and enable personalized communications.
  • Users appreciate the easy integration of Acoustic Campaign, enhancing marketing efficiency and streamlining campaigns for better ROI.
  • Users appreciate the seamless integrations of Acoustic Campaign, facilitating efficient multichannel marketing and boosting engagement.
Cons
  • Users feel that the navigation is not intuitive, suggesting improvements for a better user experience.

What Are Recent G2 Reviews of Acoustic Campaign?

Sugar Market

Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting.

Average Rating: 4.2/5.0

Total Reviews: 218

How Do G2 Users Rate Sugar Market?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Sugar Market?

  • Seller: SugarAI
  • Year Founded: 2004
  • HQ Location: Cupertino, CA
  • LinkedIn® Page: www.linkedin.com
    577 employees on LinkedIn®
  • Phone: +1 (408) 454-6900

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director of Marketing
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 47% Medium, 38% Small

What Do G2 Reviewers Say About Sugar Market?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Sugar Market, particularly with its intuitive drag-and-drop campaign builder and reporting tools.
  • Users appreciate the seamless CRM integration of Sugar Market, enhancing lead tracking and management effectively.
  • Users highlight the excellent customer support of Sugar Market, making it easy to resolve issues quickly.
  • Users appreciate the easy setup of Sugar Market, facilitating quick access to powerful marketing tools and features.
  • Users value the automation efficiency of Sugar Market, enhancing lead scoring and workflow management effortlessly.
Cons
  • Users find the platform’s complexity frustrating, citing slow performance and a steep learning curve for efficient use.
  • Users report editing issues with sluggish performance and an unintuitive interface, complicating their experience with the platform.
  • Users face integration issues with Sugar Market, finding it difficult to connect seamlessly with other platforms.
  • Users experience layout issues on Sugar Market, including sluggish performance and a dated interface affecting usability.
  • Users find the steep learning curve of Sugar Market challenging, requiring time and training to navigate effectively.

What Are Recent G2 Reviews of Sugar Market?

What Are G2 Users Discussing About Sugar Market?