# Best Marketing Automation Software - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing ## Top Marketing Automation Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,198 reviews) | CRM-connected marketing automation | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,390 reviews) | — | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" | | 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,172 reviews) | Customer journey automation for email-led campaigns | "[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)" | | 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Omnichannel lifecycle messaging | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" | | 5 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,310 reviews) | E-commerce email and SMS automation | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" | | 6 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,378 reviews) | — | "[Switching from Klaviyo to Attentive](https://www.g2.com/survey_responses/attentive-review-11448839)" | | 7 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (829 reviews) | — | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" | | 8 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,169 reviews) | E-commerce email and SMS campaign setup | "[Omnisend Gives Us Full Control Over Branded Email & SMS Automation](https://www.g2.com/survey_responses/omnisend-review-13029949)" | | 9 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (631 reviews) | — | "[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)" | | 10 | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5.0 (3,025 reviews) | B2B lead nurturing and campaign automation | "[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)" | ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io&segment=all) ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 506 ### Category Stats (Jul 2026) - **Average Rating**: 4.42/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Jobin.cloud (+3.53%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month *Last updated: July 15, 2026* ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,600+ Authentic Reviews - 506+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Marketing Automation Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) --- **Sponsored** ### Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-15T14%3A02%3A11Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Ff%2Fbudgeting&secure%5Btoken%5D=41d380bfe34b762d13360fb247301a5aadf14df0284c07cdbfd132acb70aec22&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos) --- ## Marketing Automation Software Features & Capabilities ### What are the Best Marketing Automation Software with Online Behavior Tracking? Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. **Top-rated Marketing Automation Software for Online Behavior Tracking:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [Explore Marketing Automation Software with Online Behavior Tracking](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### What are the Best Marketing Automation Software with Search Tracking and Optimization? Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. **Top-rated Marketing Automation Software for Search Tracking and Optimization:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Braze](https://www.g2.com/products/braze/reviews) [Explore Marketing Automation Software with Search Tracking and Optimization](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) ### What are the Best Marketing Automation Software with Social Listening? Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. **Top-rated Marketing Automation Software for Social Listening:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) [Explore Marketing Automation Software with Social Listening](https://www.g2.com/categories/marketing-automation/f/social-listening) ### What are the Best Marketing Automation Software with Event / Webinar Marketing? Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. **Top-rated Marketing Automation Software for Event / Webinar Marketing:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) [Explore Marketing Automation Software with Event / Webinar Marketing](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) ### What are the Best Marketing Automation Software with SEO / Keyword Analytics? Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. **Top-rated Marketing Automation Software for SEO / Keyword Analytics:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [Explore Marketing Automation Software with SEO / Keyword Analytics](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) ## What Are the Top-Rated Marketing Automation Software Products in 2026? ### 1. [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 **How Do G2 Users Rate MoEngage?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind MoEngage?** - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** https://www.moengage.com/ - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage (2,530 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Mid-Market, 24% Small-Business #### What Are MoEngage's Pros and Cons? **Pros:** - Ease of Use (54 reviews) - Features (38 reviews) - Analytics (32 reviews) - Helpful (32 reviews) - Campaign Management (30 reviews) **Cons:** - Missing Features (16 reviews) - Learning Curve (14 reviews) - Limitations (12 reviews) - Complexity (10 reviews) - Difficult Learning (9 reviews) ### What Do G2 Reviewers Say About MoEngage? *AI-generated summary from verified user reviews* **Pros:** - Users praise MoEngage for its **ease of use** , enabling streamlined data management and user-friendly campaign management. - Users rave about the **ease of building funnels** with MoEngage, facilitating quick insights for decision-making and QA. - Users value the **real-time analytics** of MoEngage, facilitating effective decision-making and improved user insights. - Users find MoEngage **extremely helpful** for segment flows and data management, enhancing campaign effectiveness and team collaboration. - Users find MoEngage's **Campaign Management** effective for segmenting audiences and optimizing their marketing efforts. **Cons:** - Users find **missing session-related attributes** problematic, often needing tech support and facing notification issues on Android devices. - Users find the **steep learning curve** of MoEngage challenging, especially for those unfamiliar with its complexities. - Users find limitations in MoEngage’s **live features and AI accuracy** , making it less effective than expected. - Users find the **complexity in managing segments** challenging, especially with additional costs and untrained AI features. - Users find the **difficult learning curve** of MoEngage challenging, especially for new users navigating its features. #### What Are Recent G2 Reviews of MoEngage? **"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) --- **"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"** **Rating:** 4.5/5.0 stars *— Ravindra N.* [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) --- #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### 2. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com **Average Rating:** 4.4/5.0 **Total Reviews:** 938 **How Do G2 Users Rate Constant Contact Advanced Automation?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Constant Contact Advanced Automation?** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 80% Small-Business, 17% Mid-Market #### What Are Constant Contact Advanced Automation's Pros and Cons? **Pros:** - Ease of Use (49 reviews) - Email Marketing (35 reviews) - Automation (31 reviews) - Time-saving (27 reviews) - Automation Features (25 reviews) **Cons:** - Limited Customization (21 reviews) - Missing Features (20 reviews) - Limited Features (19 reviews) - Automation Issues (9 reviews) - Editing Issues (9 reviews) ### What Do G2 Reviewers Say About Constant Contact Advanced Automation? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient. - Users value the **advanced automation capabilities** of Constant Contact, making email marketing efficient and streamlined. - Users value the **advanced automation** of Constant Contact, streamlining their processes and enhancing productivity effortlessly. - Users value the **time-saving features** of Constant Contact Advanced Automation, making email management simple and stress-free. - Users value the **advanced automation features** of Constant Contact, enabling efficient cold outreach and seamless lead nurturing. **Cons:** - Users are frustrated with the **limited customization** options, particularly regarding triggers and workflow flexibility. - Users feel frustrated with the **missing features** in Constant Contact Advanced Automation, limiting customization and usability. - Users find the **limited features** of Constant Contact Advanced Automation restrict their automation capabilities and customization options. - Users struggle with **automation issues** , including limited branching logic and rigid setup, impacting overall functionality and flexibility. - Users experience **editing issues** with font changes and clunky email builder, leading to frustration and limited customization. #### What Are Recent G2 Reviews of Constant Contact Advanced Automation? **"[Simple, All-in-One Marketing Platform with Easy Email Campaigns](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733) --- **"[Easy Set-Up, Multi-Domain Capability](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)"** **Rating:** 5.0/5.0 stars *— James C.* [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236) --- #### What Are G2 Users Discussing About Constant Contact Advanced Automation? - [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for) - [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment - [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote - [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment - [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments ### 3. [indigitall](https://www.g2.com/products/indigitall/reviews) indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 430 **How Do G2 Users Rate indigitall?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.6/10 (Category avg: 8.5/10) **Who Is the Company Behind indigitall?** - **Seller:** [indigitall](https://www.g2.com/sellers/indigitall) - **Company Website:** https://indigitall.com - **Year Founded:** 2013 - **HQ Location:** Spain - **Twitter:** @indigitall (118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (96 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Journalist, Marketing - **Top Industries:** Telecommunications, Marketing and Advertising - **Company Size:** 41% Mid-Market, 36% Small-Business #### What Are indigitall's Pros and Cons? **Pros:** - Ease of Use (43 reviews) - Helpful (38 reviews) - Useful (28 reviews) - Customer Support (27 reviews) - Automation (26 reviews) **Cons:** - Learning Curve (16 reviews) - Steep Learning Curve (10 reviews) - Feature Complexity (9 reviews) - Integration Issues (8 reviews) - Not Intuitive (7 reviews) ### What Do G2 Reviewers Say About indigitall? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of indigitall, efficiently managing all communications from a single, intuitive platform. - Users value the **helpful customer support** , noting prompt resolutions and smooth operation for both clients and workers. - Users praise the **ease of creating personalized, real-time messages** across multiple channels, streamlining their marketing efforts. - Users value the **responsive customer support** of indigitall, enhancing their experience with quick and helpful assistance. - Users love the **automation capabilities** of Indigitall, enabling efficient and targeted marketing campaigns across multiple channels. **Cons:** - Users find the **learning curve steep** , especially when starting with Indigitall's extensive features and tools. - Users find the **steep learning curve** challenging initially as they navigate Indigitall's extensive features and interface. - Users note that some features have a **steep learning curve** , making initial use of Indigitall challenging for beginners. - Users face **integration issues** with Salesforce and complex systems, highlighting the need for more straightforward solutions. - Users find the **learning curve steep** , especially newcomers struggling to navigate Indigitall's extensive features. #### What Are Recent G2 Reviews of indigitall? **"[This application makes my work easier.](https://www.g2.com/survey_responses/indigitall-review-13075442)"** **Rating:** 5.0/5.0 stars *— LUIS D.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-13075442) --- **"[Intuitive, effective, and fast](https://www.g2.com/survey_responses/indigitall-review-13072568)"** **Rating:** 5.0/5.0 stars *— Alejandro B.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-13072568) --- ### 4. [Appier AIQUA](https://www.g2.com/products/appier-aiqua/reviews) AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels. 1) Omnichannel Engagement: Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs. 2) AI-based Recommendation: Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world. 3) Customer Journey Automation: Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature. 4) A/B and Multivariate Testing: Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics. 5) Custom Algorithms and Scenarios: Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics. 6) Audience Segmentation: Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future. 7) Rich Creatives: Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios. **Average Rating:** 4.6/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Appier AIQUA?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Appier AIQUA?** - **Seller:** [Appier](https://www.g2.com/sellers/appier) - **Year Founded:** 2012 - **HQ Location:** Taipei, Taiwan - **Twitter:** @GoAppier (1,230 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/appier/ (869 employees on LinkedIn®) - **Ownership:** TYO: 4180 **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 59% Mid-Market, 36% Small-Business #### What Are Appier AIQUA's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Interface Design (1 reviews) - User-Friendly Interface (1 reviews) - User Interface (1 reviews) ### What Do G2 Reviewers Say About Appier AIQUA? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **user-friendly interface** of Appier AIQUA, making navigation and event management effortless. - Users appreciate the **user-friendly interface** of Appier AIQUA, enhancing their overall experience without disruptions. - Users appreciate the **user-friendly interface** of Appier AIQUA, making event management seamless and enjoyable. - Users appreciate the **user-friendly interface** of Appier AIQUA, making event management seamless and efficient. #### What Are Recent G2 Reviews of Appier AIQUA? **"[Easy to use for efficient marketing automation, and best support team ever](https://www.g2.com/survey_responses/appier-aiqua-review-9729165)"** **Rating:** 5.0/5.0 stars *— Keven S.* [Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9729165) --- **"[Collect users' website behavior and quickly reach out to users for contact](https://www.g2.com/survey_responses/appier-aiqua-review-9685150)"** **Rating:** 5.0/5.0 stars *— Roaddy H.* [Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9685150) --- #### What Are G2 Users Discussing About Appier AIQUA? - [How do you use Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-how-do-you-use-appier-aiqua) - [How do you use Appier Aiqua?](https://www.g2.com/discussions/how-do-you-use-appier-aiqua) - [What is the use of Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-the-use-of-appier-aiqua) - [What is the use of Appier Aiqua?](https://www.g2.com/discussions/what-is-the-use-of-appier-aiqua) - [What is Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-aiqua) ### 5. [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,048 **How Do G2 Users Rate LocaliQ?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind LocaliQ?** - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** https://www.gannett.com/ - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,795 employees on LinkedIn®) - **Ownership:** NYSE: GCI **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 25% Mid-Market #### What Are LocaliQ's Pros and Cons? **Pros:** - Customer Support (26 reviews) - Helpful (26 reviews) - Team Helpfulness (17 reviews) - Business Growth (15 reviews) - Ease of Use (15 reviews) **Cons:** - Expensive (7 reviews) - High Costs (6 reviews) - Limited Features (6 reviews) - Poor Customer Support (6 reviews) - Sales (6 reviews) ### What Do G2 Reviewers Say About LocaliQ? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive and personalized customer support** from LocaliQ, enhancing collaboration and driving positive results. - Users value the **excellent communication** from LocaliQ's team, making marketing and setup straightforward and efficient. - Users value the **exceptional team helpfulness** of LocaliQ, experiencing personalized support and genuine care for their success. - Users appreciate the **significant business growth** enabled by LocaliQ's effective multi-channel marketing and analytics capabilities. - Users value the **ease of use** of LocaliQ, appreciating its seamless tools for targeted audience engagement. **Cons:** - Users find LocaliQ **expensive** , especially for small businesses, due to high costs per lead and poor return on investment. - Users warn about the **high costs** of LocaliQ, which can be unaffordable for small businesses with limited budgets. - Users criticize the **limited features** of LocaliQ, particularly in regional support and lead quality consistency. - Users report **poor customer support** , resulting in a steep learning curve and inadequate assistance for their needs. - Users express frustration with **sales tactics and overpromising leads** that fail to deliver expected results, causing financial strain. #### What Are Recent G2 Reviews of LocaliQ? **"[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)"** **Rating:** 4.5/5.0 stars *— Prosper I.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12467228) --- **"[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)"** **Rating:** 5.0/5.0 stars *— Renferd K.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12899666) --- #### What Are G2 Users Discussing About LocaliQ? - [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for) - [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote - [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment - [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment ### 6. [D·engage](https://www.g2.com/products/d-engage/reviews) D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com **Average Rating:** 4.6/5.0 **Total Reviews:** 132 **How Do G2 Users Rate D·engage?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.5/10) **Who Is the Company Behind D·engage?** - **Seller:** [D·engage](https://www.g2.com/sellers/d-engage) - **Company Website:** https://dengage.com/ - **Year Founded:** 2018 - **HQ Location:** London, GB - **Twitter:** @DengageGlobal (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dengage/ (148 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Marketing and Advertising - **Company Size:** 40% Small-Business, 39% Mid-Market #### What Are D·engage's Pros and Cons? **Pros:** - Ease of Use (59 reviews) - Customer Support (39 reviews) - Helpful (33 reviews) - Customer Engagement (27 reviews) - Automation (25 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (16 reviews) - Missing Features (10 reviews) - Inadequate Reporting (9 reviews) - Poor Customer Support (9 reviews) ### What Do G2 Reviewers Say About D·engage? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of D·engage, highlighting its intuitive design and smooth campaign setup. - Users value the **responsive customer support** of D·engage, highlighting their helpfulness and effective follow-up on issues. - Users find D·engage **extremely helpful** for data measurement and customer behavior tracking, enhancing their marketing efforts significantly. - Users appreciate the **excellent customer engagement** capabilities of D·engage, enhancing campaign effectiveness through robust tools and support. - Users love the **smart automation** of D·engage, simplifying campaign management and enhancing overall customer engagement. **Cons:** - Users find the **learning curve steep** , struggling with difficult segment building and a lack of training resources. - Users note the **limited design capabilities** and slow progress in D·engage, impacting overall functionality. - Users express concern over **missing features** and slow development, impacting CRM management and personalization capabilities. - Users find the **inadequate reporting** of D·engage limits insights and requires manual data exports for analysis. - Users find the **customer support slow** , with insufficient assistance during critical periods and uncommunicated updates impacting functionality. #### What Are Recent G2 Reviews of D·engage? **"[5 years, 3 implementations: journey builder and remote segments stood out](https://www.g2.com/survey_responses/d-engage-review-13070856)"** **Rating:** 5.0/5.0 stars *— Alperen D.* [Read full review](https://www.g2.com/survey_responses/d-engage-review-13070856) --- **"[The most flexible, best-supported engagement platform we evaluated](https://www.g2.com/survey_responses/d-engage-review-13056864)"** **Rating:** 5.0/5.0 stars *— Serdar K.* [Read full review](https://www.g2.com/survey_responses/d-engage-review-13056864) --- #### What Are G2 Users Discussing About D·engage? - [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote ### 7. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.3/5.0 **Total Reviews:** 610 **How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** https://www.sap.com/ - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CRM Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Mid-Market, 22% Small-Business #### What Are SAP Engagement Cloud (formerly SAP Emarsys)'s Pros and Cons? **Pros:** - Ease of Use (82 reviews) - Automation (61 reviews) - Features (61 reviews) - Personalization (48 reviews) - Helpful (46 reviews) **Cons:** - Missing Features (43 reviews) - Learning Curve (42 reviews) - Difficult Learning (36 reviews) - Not Intuitive (33 reviews) - Limited Features (32 reviews) ### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in SAP Emarsys, enabling quick campaign launches and streamlined client experiences. - Users value the **almost unlimited automation ability** in SAP Engagement Cloud, enhancing email marketing efficiency and customization. - Users value the **simplicity and comprehensive features** of SAP Emarsys, enhancing efficiency and campaign management effortlessly. - Users value the **easy personalization** offered by SAP Engagement Cloud, enhancing marketing relevance and engagement across channels. - Users value the **helpful customer support** and training provided, enhancing their experience with SAP Engagement Cloud. **Cons:** - Users find the **missing features** in SAP Engagement Cloud limit their ability to fully utilize the product. - Users often face a **steep learning curve** , making it challenging to quickly master SAP Engagement Cloud's features and workflows. - Users find the **difficult learning** curve of SAP Engagement Cloud challenging due to complex templates and segmentation. - Users find the **non-intuitive interface** overwhelming, complicating the learning process and initial user experience. - Users find SAP Engagement Cloud has **limited features** , hindering advanced analytics and flexibility for growth. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **"[Intuitive and Comprehensive CRM & Marketing Solution](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12845065)"** **Rating:** 4.5/5.0 stars *— Arturo G.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12845065) --- **"[Powerful Marketing Automation with Some Learning Curve](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13093428)"** **Rating:** 4.5/5.0 stars *— Sheik B.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13093428) --- #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) ### 8. [vcita](https://www.g2.com/products/vcita/reviews) vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all. **Average Rating:** 4.5/5.0 **Total Reviews:** 79 **How Do G2 Users Rate vcita?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.7/10 (Category avg: 8.5/10) **Who Is the Company Behind vcita?** - **Seller:** [vcita](https://www.g2.com/sellers/vcita) - **Year Founded:** 2010 - **HQ Location:** St. Petersburg Florida - **Twitter:** @vCita (1,739 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1816111/ (150 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Alternative Medicine - **Company Size:** 86% Small-Business, 11% Mid-Market #### What Are vcita's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - Automations (6 reviews) - Customer Support (6 reviews) - Integration (6 reviews) - Integrations (6 reviews) **Cons:** - Integration Issues (7 reviews) - Missing Features (5 reviews) - Expensive (4 reviews) - Lack of Integration (3 reviews) - Linking Issues (3 reviews) ### What Do G2 Reviewers Say About vcita? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of vCita, making it simple to manage schedules and client bookings efficiently. - Users love the **automated confirmations and reminders** that streamline client interactions and enhance business efficiency. - Users commend the **exceptional customer support** from Vcita, noting quick responses and helpful guidance for their needs. - Users praise the **seamless integration** of vcita with websites and calendars, enhancing appointment booking efficiency. - Users appreciate the **seamless integration** with calendars and websites, enhancing appointment booking and client interaction. **Cons:** - Users experience **integration issues** with vcita, particularly with calendar syncing and managing tasks efficiently. - Users find vcita lacks **desired features like partial refunds and better integration with task management** , impacting usability. - Users find vcita to be **expensive** , especially when needing upgrades for additional features and template adjustments. - Users express frustration over the **lack of integration** with other apps, impacting their workflow and service management. - Users report **linking issues** with vcita that create miscommunication and inefficiencies in managing client calendars. #### What Are Recent G2 Reviews of vcita? **"[Outstanding backend system transformed my business](https://www.g2.com/survey_responses/vcita-review-9522081)"** **Rating:** 5.0/5.0 stars *— Neil D.* [Read full review](https://www.g2.com/survey_responses/vcita-review-9522081) --- **"[A god-send for our non-profit community mental health service](https://www.g2.com/survey_responses/vcita-review-12206525)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/vcita-review-12206525) --- #### What Are G2 Users Discussing About vcita? - [What does Vcita do?](https://www.g2.com/discussions/what-does-vcita-do) - [Does vcita have an app?](https://www.g2.com/discussions/does-vcita-have-an-app) - [How does vcita work?](https://www.g2.com/discussions/how-does-vcita-work) - [What is vcita used for?](https://www.g2.com/discussions/what-is-vcita-used-for) - 1 upvote ### 9. [Voyado](https://www.g2.com/products/voyado/reviews) Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI. **Average Rating:** 4.5/5.0 **Total Reviews:** 80 **How Do G2 Users Rate Voyado?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Voyado?** - **Seller:** [Voyado](https://www.g2.com/sellers/voyado) - **Company Website:** https://www.voyado.com - **Year Founded:** 2005 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** https://www.linkedin.com/company/825768/ (388 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 47% Mid-Market, 30% Small-Business #### What Are Voyado's Pros and Cons? **Pros:** - Ease of Use (34 reviews) - Customer Support (21 reviews) - Helpful (16 reviews) - Intuitive (16 reviews) - User-Friendly (16 reviews) **Cons:** - Limited Features (13 reviews) - Missing Features (10 reviews) - Learning Curve (7 reviews) - Lack of Customization (6 reviews) - Limited Customization (6 reviews) ### What Do G2 Reviewers Say About Voyado? *AI-generated summary from verified user reviews* **Pros:** - Users find Voyado's **ease of use** exceptional, with an intuitive interface that simplifies daily tasks and operations. - Users value the **fantastic support** from Voyado, appreciating the team's prompt assistance and helpful guidance for seamless operations. - Users appreciate the **helpful support** from Voyado's team, enhancing their experience and campaign effectiveness. - Users appreciate the **intuitive user interface** of Voyado, making complex tasks manageable and enhancing daily activities. - Users appreciate the **user-friendly interface** of Voyado, highlighting its intuitive design and exceptional support from the team. **Cons:** - Users find the **limited features** of Voyado restrict flexibility and integration with the overall product suite. - Users find the **missing features** in Voyado, specifically in integration and flexible options for APIs, limiting their experience. - Users find the **learning curve steep** with Voyado, requiring developer assistance for basic tasks and slow onboarding. - Users feel the **lack of customization** limits their experience with Voyado, especially regarding reports and styling options. - Users are frustrated by the **limited customization** options, hindering flexibility and integration with Voyado's other features. #### What Are Recent G2 Reviews of Voyado? **"[Streamlined GDPR Compliance with Powerful Segmentation](https://www.g2.com/survey_responses/voyado-review-12975624)"** **Rating:** 4.0/5.0 stars *— Giuliana S.* [Read full review](https://www.g2.com/survey_responses/voyado-review-12975624) --- **"[Efficient Automation and GDPR Compliance for HR](https://www.g2.com/survey_responses/voyado-review-12955776)"** **Rating:** 4.0/5.0 stars *— Verified User in Human Resources* [Read full review](https://www.g2.com/survey_responses/voyado-review-12955776) --- #### What Are G2 Users Discussing About Voyado? - [What is Voyado used for?](https://www.g2.com/discussions/what-is-voyado-used-for) ### 10. [edrone](https://www.g2.com/products/edrone/reviews) edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers. **Average Rating:** 4.8/5.0 **Total Reviews:** 237 **How Do G2 Users Rate edrone?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind edrone?** - **Seller:** [edrone](https://www.g2.com/sellers/edrone) - **Year Founded:** 2016 - **HQ Location:** Krakow, Małopolska - **Twitter:** @edrone_me (1,508 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5185135/ (215 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 73% Small-Business, 26% Mid-Market #### What Are edrone's Pros and Cons? **Pros:** - Customer Support (20 reviews) - Ease of Use (19 reviews) - Helpful (14 reviews) - Intuitive (13 reviews) - Automation (10 reviews) **Cons:** - Learning Curve (6 reviews) - Learning Difficulty (5 reviews) - Missing Features (5 reviews) - Complex Setup (4 reviews) - Difficult Setup (4 reviews) ### What Do G2 Reviewers Say About edrone? *AI-generated summary from verified user reviews* **Pros:** - Users value the **quick and helpful customer support** of edrone, noting exceptional professionalism and communication. - Users praise edrone's **ease of use** , highlighting its simple interface and supportive customer service for seamless implementation. - Users find edrone to be a **very helpful app** with excellent customer support and user-friendly features. - Users find edrone to be **intuitive and user-friendly** , enhancing their experience with clear guidance and functionality. - Users value the **extensive automation capabilities** of edrone, which enhance customer engagement and save valuable time. **Cons:** - Users face a **challenging learning curve** with edrone, struggling with initial setup and data absorption issues. - Users find **learning difficulties** with edrone, citing challenges in data absorption and initial setup complexities. - Users find **missing features** in edrone, particularly in database customization and mobile functionality, affecting usability. - Users find the **complex setup** challenging initially, requiring time and effort to fully grasp the system. - Users find the **difficult setup** process challenging, especially when installing and configuring advanced workflows initially. #### What Are Recent G2 Reviews of edrone? **"[Exceptional Marketing Automation Tool for E-commerce](https://www.g2.com/survey_responses/edrone-review-10655834)"** **Rating:** 5.0/5.0 stars *— Marcin C.* [Read full review](https://www.g2.com/survey_responses/edrone-review-10655834) --- **"[Smart Marketing Automation Platform](https://www.g2.com/survey_responses/edrone-review-12209118)"** **Rating:** 4.0/5.0 stars *— Saurabh B.* [Read full review](https://www.g2.com/survey_responses/edrone-review-12209118) --- #### What Are G2 Users Discussing About edrone? - [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for) ### 11. [Marketing Star](https://www.g2.com/products/marketing-star/reviews) Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers. **Average Rating:** 4.7/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Marketing Star?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Customization :** 9.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Marketing Star?** - **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks) - **Year Founded:** 2014 - **HQ Location:** Seattle, WA - **Twitter:** @Resulticks (2,106 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/resulticks/ (372 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 39% Small-Business, 35% Mid-Market #### What Are Marketing Star's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Automation Efficiency (7 reviews) - Intuitive (7 reviews) - Helpful (6 reviews) - User Analytics (6 reviews) **Cons:** - Integration Difficulty (2 reviews) - Integration Issues (2 reviews) - Lack of Integrations (2 reviews) - Learning Curve (2 reviews) - Limited Integration (2 reviews) ### What Do G2 Reviewers Say About Marketing Star? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Marketing Star, seamlessly integrating into workflows and simplifying marketing processes. - Users admire the **automation efficiency** of Marketing Star, simplifying workflows and enhancing productivity in lead generation campaigns. - Users love the **intuitive interface** of Marketing Star, which simplifies campaign creation and management for everyone. - Users value the **wide range of helpful features** in Marketing Star, enhancing campaign management and audience engagement. - Users value the **powerful user analytics** of Marketing Star, enhancing campaign personalization and driving informed marketing decisions. **Cons:** - Users feel the **integration difficulty** limits Marketing Star's functionality, particularly with essential tools like HubSpot. - Users are often frustrated by the **limited integration options** , which hinders workflow and connectivity with essential tools. - Users are frustrated by the **lack of integrations** , limiting their ability to connect with essential tools like HubSpot. - Users face a **steeper learning curve** initially, but mastery leads to a rewarding experience with the software. - Users express concerns about the **limited integration** options, impacting their workflow and overall tool connectivity. #### What Are Recent G2 Reviews of Marketing Star? **"[User-Friendly Tool Saving Campaign Costs](https://www.g2.com/survey_responses/marketing-star-review-12033758)"** **Rating:** 4.5/5.0 stars *— Falva F.* [Read full review](https://www.g2.com/survey_responses/marketing-star-review-12033758) --- **"[Streamlined Campaign Management with Smart Automation](https://www.g2.com/survey_responses/marketing-star-review-12004950)"** **Rating:** 4.5/5.0 stars *— Pradip S.* [Read full review](https://www.g2.com/survey_responses/marketing-star-review-12004950) --- ### 12. [ProFundCom](https://www.g2.com/products/profundcom/reviews) ProFundCom is a specialized marketing automation solution tailored for the financial services industry, specifically designed to assist firms in raising Assets under Management (AuM) through effective email marketing strategies. This platform enables users to streamline their marketing efforts, enhance client engagement, and ultimately drive growth in their investment portfolios. Targeted primarily at investment managers, financial advisors, and wealth management firms, ProFundCom addresses the unique challenges these professionals face in reaching potential clients and maintaining relationships with existing ones. By leveraging the power of email marketing, the platform allows users to create personalized campaigns that resonate with their audience, ensuring that communications are relevant and timely. The integration capabilities with industry-specific Customer Relationship Management (CRM) systems, such as Dynamo, Satuit, and FolioMetrics, as well as widely-used platforms like Salesforce and Dynamics, further enhance its utility, allowing for seamless data management and campaign execution. One of the key features of ProFundCom is its robust email marketing capabilities. Users can design and automate campaigns that target specific segments of their audience, utilizing data-driven insights to optimize messaging and timing. This not only increases the likelihood of engagement but also helps in nurturing leads throughout the investment decision-making process. Additionally, the platform offers analytics tools that provide detailed reports on campaign performance, enabling users to refine their strategies based on measurable outcomes. ProFundCom also stands out with its user-friendly interface, which simplifies the process of creating and managing marketing campaigns. The platform's automation features allow users to set up workflows that trigger communications based on client behavior or specific events, ensuring that no opportunity for engagement is missed. This level of automation not only saves time but also enhances the overall efficiency of marketing operations within financial firms. By focusing on the specific needs of the financial services sector, ProFundCom offers a comprehensive solution that integrates seamlessly with existing systems, enhances client communication, and ultimately supports firms in achieving their growth objectives. Its combination of email marketing prowess and automation capabilities makes it a valuable tool for any organization looking to elevate its marketing efforts in a competitive landscape. **Average Rating:** 4.9/5.0 **Total Reviews:** 40 **How Do G2 Users Rate ProFundCom?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10) - **Customization :** 9.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind ProFundCom?** - **Seller:** [ProFundCom](https://www.g2.com/sellers/profundcom) - **Year Founded:** 2003 - **HQ Location:** London, GB - **Twitter:** @ProFundCom (793 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/profundcom---email-marketing-for-finance (7 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Investment Management - **Company Size:** 78% Small-Business, 18% Mid-Market #### What Are ProFundCom's Pros and Cons? **Pros:** - Customer Support (19 reviews) - Customer Engagement (10 reviews) - Integrations (9 reviews) - Ease of Use (8 reviews) - Email Marketing (8 reviews) **Cons:** - Learning Curve (6 reviews) - Not Intuitive (4 reviews) - Expensive (3 reviews) - Time-Consuming (2 reviews) - Dashboard Issues (1 reviews) ### What Do G2 Reviewers Say About ProFundCom? *AI-generated summary from verified user reviews* **Pros:** - Users praise ProFundCom's **responsive customer support** , which greatly enhances their experience and overall satisfaction with the product. - Users highlight the **high level of customer engagement** with ProFundCom, enhancing fundraising efficiency and client targeting. - Users value the **seamless integration** of ProFundCom with their CRM, enhancing efficiency and campaign tracking. - Users appreciate the **ease of use** of ProFundCom, enjoying intuitive features and responsive support for seamless integration. - Users value the **ease of use and excellent service** of ProFundCom, enhancing email deliverability and lead quality. **Cons:** - Users face a **steep learning curve** with ProFundCom's features, though support helps ease the transition. - Users find ProFundCom **not intuitive** , as its vast features and navigation can complicate the learning process. - Users find ProFundCom **expensive** , particularly for small to mid-sized firms seeking more accessible pricing options. - Users find the **time-consuming manual updates** frustrating due to lack of CRM integration, affecting efficiency. - Users find the **dashboard issues** somewhat limiting, preferring a modernized and broader selection for improved functionality. #### What Are Recent G2 Reviews of ProFundCom? **"[Exceptional Service with Cutting-Edge Analytics](https://www.g2.com/survey_responses/profundcom-review-12555289)"** **Rating:** 5.0/5.0 stars *— Tom S.* [Read full review](https://www.g2.com/survey_responses/profundcom-review-12555289) --- **"[User-Friendly and Highly Competent](https://www.g2.com/survey_responses/profundcom-review-12692797)"** **Rating:** 4.5/5.0 stars *— Marco B.* [Read full review](https://www.g2.com/survey_responses/profundcom-review-12692797) --- #### What Are G2 Users Discussing About ProFundCom? - [What is ProFundCom used for?](https://www.g2.com/discussions/what-is-profundcom-used-for) ### 13. [Brevo Customer Data Platform](https://www.g2.com/products/brevo-customer-data-platform/reviews) Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors. **Average Rating:** 4.6/5.0 **Total Reviews:** 95 **How Do G2 Users Rate Brevo Customer Data Platform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Brevo Customer Data Platform?** - **Seller:** [Brevo](https://www.g2.com/sellers/brevo) - **Company Website:** https://www.brevo.com/ - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @brevo_official (16,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (898 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 89% Small-Business, 7% Mid-Market #### What Are Brevo Customer Data Platform's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Customer Support (15 reviews) - Automation Efficiency (13 reviews) - Email Marketing (12 reviews) - Easy Setup (11 reviews) **Cons:** - Expensive (5 reviews) - Learning Curve (5 reviews) - Missing Features (5 reviews) - Not Intuitive (4 reviews) - Poor Support (4 reviews) ### What Do G2 Reviewers Say About Brevo Customer Data Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Brevo Customer Data Platform, finding it intuitive and user-friendly for their needs. - Users value the **responsive customer support** of Brevo, ensuring quick resolutions and enhancing their overall experience. - Users value the **efficiency of automation** in Brevo, finding it easy and intuitive for their marketing needs. - Users love the **easy-to-use email marketing tools** of Brevo, fostering seamless automation and personalized campaigns. - Users value the **easy setup** of Brevo, allowing for quick implementation of the platform's powerful features. **Cons:** - Users find Brevo Customer Data Platform to be **a bit expensive** compared to other competitor platforms and offerings. - Users find the **learning curve steep** , making it challenging to navigate and utilize all of Brevo's features effectively. - Users express frustration with the **missing features** , such as limited chatbot domain connections and lack of automation flexibility. - Users find the platform **not intuitive** , often struggling with navigation and contact segmentation features. - Users often experience **poor support** , facing delays and unresponsiveness when seeking assistance with Brevo's features. #### What Are Recent G2 Reviews of Brevo Customer Data Platform? **"[Easy-to-use tool for Customer Communication and Marketing Automation](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)"** **Rating:** 4.0/5.0 stars *— Carmen B.* [Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746) --- **"[Brevo has been my reliable system for marketing automation for years.](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)"** **Rating:** 5.0/5.0 stars *— Helen W.* [Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108) --- ### 14. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. **Average Rating:** 4.5/5.0 **Total Reviews:** 531 **How Do G2 Users Rate Vendasta AI Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Vendasta AI Platform?** - **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta) - **Company Website:** https://www.vendasta.com - **Year Founded:** 2008 - **HQ Location:** Saskatchewan - **Twitter:** @Vendasta (3,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (752 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Management Consulting - **Company Size:** 84% Small-Business, 10% Mid-Market #### What Are Vendasta AI Platform's Pros and Cons? **Pros:** - Helpful (51 reviews) - Customer Support (41 reviews) - Ease of Use (41 reviews) - Features (27 reviews) - Efficiency (24 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (18 reviews) - Difficult Learning (16 reviews) - Missing Features (16 reviews) - Complexity (13 reviews) ### What Do G2 Reviewers Say About Vendasta AI Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intuitive design and comprehensive support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction. - Users praise the **outstanding customer support** of Vendasta AI Platform, highlighting responsiveness and valuable assistance from the team. - Users enjoy the **user-friendly design** of the Vendasta AI Platform, highlighting its intuitive setup and helpful support. - Users highly value the **comprehensive AI services** of Vendasta AI Platform, enhancing sales and simplifying SEO management. - Users value the **efficiency** of Vendasta AI Platform, saving time and enhancing business scalability significantly. **Cons:** - Users find the **learning curve steep** due to complicated integrations and a lack of straightforward automations. - Users find the **limited features** of Vendasta AI Platform restrict their experience compared to competitors' offerings. - Users find the **difficult learning curve** of the Vendasta AI Platform challenging, affecting their integration experience and usage. - Users express frustration over **missing features** , with requests for improved proposals and a more intuitive UI. - Users find the **complexity of setup and integrations** frustrating, leading to delays and unsatisfactory service experiences. #### What Are Recent G2 Reviews of Vendasta AI Platform? **"[Amazing AI Assistants, Simple to Use, and Fairly Priced](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)"** **Rating:** 5.0/5.0 stars *— Carl B.* [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105) --- **"[Revolutionized Our Client AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)"** **Rating:** 5.0/5.0 stars *— Chris H.* [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277) --- #### What Are G2 Users Discussing About Vendasta AI Platform? - [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment - [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for) - [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for) - [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for) - [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment ### 15. [Optimove](https://www.g2.com/products/optimove/reviews) Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 230 **How Do G2 Users Rate Optimove?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Optimove?** - **Seller:** [Optimove](https://www.g2.com/sellers/optimove) - **Year Founded:** 2012 - **HQ Location:** New York - **Twitter:** @Optimove (5,475 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/227901/ (572 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 51% Mid-Market, 31% Small-Business #### What Are Optimove's Pros and Cons? **Pros:** - Ease of Use (55 reviews) - Customer Support (52 reviews) - Analytics (38 reviews) - Helpful (38 reviews) - Customer Engagement (30 reviews) **Cons:** - Learning Curve (18 reviews) - Slow Performance (15 reviews) - Missing Features (14 reviews) - Data Management (11 reviews) - Integration Issues (11 reviews) ### What Do G2 Reviewers Say About Optimove? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Optimove, benefiting from its intuitive interface and smooth navigation. - Users value the **exceptional customer support** from Optimove, especially with dedicated success managers providing expert assistance. - Users value the **advanced analytics** capabilities of Optimove, allowing for effective evaluation and continuous campaign improvement. - Users appreciate the **seamless data integration and personalized engagement** offered by Optimove, enhancing marketing effectiveness. - Users appreciate the **seamless integration of data-driven insights** with personalized customer engagement, enhancing campaign effectiveness. **Cons:** - Users find the **learning curve steep** with Optimove, requiring significant time and effort to master its features. - Users often experience **slow performance** with Optimove, facing delays and waiting times, especially with heavy databases. - Users find **missing features** in Optimove, including limited options for scheduling and confusing interface elements. - Users find the **data management processes challenging** , with issues in loading, exporting, and monitoring campaign performance. - Users find **integration issues** with Optimove challenging, necessitating careful planning for effective setup and functionality. #### What Are Recent G2 Reviews of Optimove? **"[easy and user-friendly good support](https://www.g2.com/survey_responses/optimove-review-10631324)"** **Rating:** 4.5/5.0 stars *— minas m.* [Read full review](https://www.g2.com/survey_responses/optimove-review-10631324) --- **"[Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement](https://www.g2.com/survey_responses/optimove-review-11841342)"** **Rating:** 4.0/5.0 stars *— Tina M.* [Read full review](https://www.g2.com/survey_responses/optimove-review-11841342) --- #### What Are G2 Users Discussing About Optimove? - [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for) ### 16. [Thryv](https://www.g2.com/products/thryv/reviews) Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,892 **How Do G2 Users Rate Thryv?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Thryv?** - **Seller:** [Thryv](https://www.g2.com/sellers/thryv) - **Company Website:** https://Thryv.com - **Year Founded:** 2012 - **HQ Location:** Dallas, TX - **Twitter:** @thryv (8,415 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/thryvinc (5,883 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 90% Small-Business, 9% Mid-Market #### What Are Thryv's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Automation (95 reviews) - Automation Features (70 reviews) - Customer Support (69 reviews) - Helpful (58 reviews) **Cons:** - Missing Features (60 reviews) - Learning Curve (50 reviews) - Limitations (45 reviews) - Limited Features (45 reviews) - Expensive (33 reviews) ### What Do G2 Reviewers Say About Thryv? *AI-generated summary from verified user reviews* **Pros:** - Users find Thryv to be **easy to use** , seamlessly integrating multiple features into one convenient platform. - Users value the **automation capabilities** of Thryv, enhancing efficiency and organization in sales and marketing workflows. - Users appreciate the **automation features** of Thryv, enabling streamlined processes and consistent client follow-ups. - Users highlight the **great customer support** of Thryv, appreciating the comprehensive assistance provided for their needs. - Users appreciate the **helpfulness of customer support** in resolving issues quickly and effectively, enhancing their experience. **Cons:** - Users are disappointed with **missing features** in Thryv, including unfulfilled promises and frustrating glitches. - Users experience a **steep learning curve** with Thryv, finding training insufficient for effective navigation and understanding. - Users face **constant glitches and inability to export** , leading to frustration and a desire for better functionality. - Users express concerns over **limited features** in Thryv, particularly regarding data management and customization options. - Users find Thryv to be **expensive** , particularly due to additional costs for setup and essential add-ons. #### What Are Recent G2 Reviews of Thryv? **"[All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money](https://www.g2.com/survey_responses/thryv-review-12972196)"** **Rating:** 5.0/5.0 stars *— Alan H.* [Read full review](https://www.g2.com/survey_responses/thryv-review-12972196) --- **"[Keap/Thryv has helped me grow my business in ways I never thought I could](https://www.g2.com/survey_responses/thryv-review-8053452)"** **Rating:** 5.0/5.0 stars *— Heather W.* [Read full review](https://www.g2.com/survey_responses/thryv-review-8053452) --- #### What Are G2 Users Discussing About Thryv? - [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for) - [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv) - [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments - [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software) - [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments ### 17. [Vero Cloud](https://www.g2.com/products/getvero/reviews) Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. **Average Rating:** 4.4/5.0 **Total Reviews:** 36 **How Do G2 Users Rate Vero Cloud?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 7.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Vero Cloud?** - **Seller:** [Vero](https://www.g2.com/sellers/vero) - **Company Website:** https://www.getvero.com - **Year Founded:** 2012 - **HQ Location:** Sydney, NSW - **Twitter:** @getvero (2,403 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/getvero/?originalSubdomain=au (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 54% Small-Business, 46% Mid-Market #### What Are Vero Cloud's Pros and Cons? **Pros:** - Business Enhancement (1 reviews) - Detailed Understanding (1 reviews) - Easy Integration (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) **Cons:** - Learning Curve (1 reviews) - Limitations (1 reviews) - Limited Features (1 reviews) - Limited Texting Features (1 reviews) - Platform Limitations (1 reviews) ### What Do G2 Reviewers Say About Vero Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users find the **seamless integration of customer communication** in Vero Cloud enhances personalized email campaigns significantly. - Users appreciate the **detailed understanding** of Vero Cloud's team, enhancing customer-oriented service and flexible solutions. - Users praise the **easy integration** with Vero Cloud, enhancing personalized communication and streamlining data management effortlessly. - Users find **easy integrations** with Vero Cloud transformative for personalizing emails effortlessly, enhancing customer communication effectively. - Users find the **easy setup** of Vero Cloud essential for integrating seamless customer communication with their database. **Cons:** - Users faced a **learning curve** with Vero Cloud initially, but issues have mostly been resolved over time. - Users find the **limitation of app functionality** frustrating, wishing for more integration with other channels. - Users find the **limited features** of Vero Cloud restrict their ability to engage through various channels effectively. - Users find the **limited texting features** of Vero Cloud restrict their communication convenience and options. - Users find that **platform limitations** restrict functionality, desiring more in-app integration with other channels. #### What Are Recent G2 Reviews of Vero Cloud? **"[The right price for the right features](https://www.g2.com/survey_responses/vero-cloud-review-12523101)"** **Rating:** 5.0/5.0 stars *— Elyes G.* [Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12523101) --- **"[Customer engagement platform that gets the job done](https://www.g2.com/survey_responses/vero-cloud-review-12804942)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12804942) --- #### What Are G2 Users Discussing About Vero Cloud? - [What is Vero Workflows used for?](https://www.g2.com/discussions/what-is-vero-workflows-used-for) ### 18. [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismart, Alinma Bank, Bladestorm, and justDice. Effortlessly engage with your customer base through Pushwoosh, leveraging multiple channels like mobile and web push notifications, in-app messages, emails, WhatsApp, and SMS for seamless communication. Stay in touch with your customers at every stage of their lifecycle, from day 1 to lifetime. Keep them coming to your app or website regularly with triggered and scheduled campaigns — enjoy related long-term benefits such as higher retention and revenue. - Elevate customer engagement with tailored push notifications, emails, in-app messages, SMS, and WhatsApp. - Target specific audiences with behavior-triggered campaigns to boost retention rates and enhance customer lifetime value. - Streamline campaign management through segmentation, automation, and optimization tools offered by Pushwoosh. Utilize data-driven analytics provided by Pushwoosh to gain valuable insights via visual dashboards and comprehensive reporting features. Optimize your campaigns by A/B/n testing different variations and improving performance. Benefit from swift integration and onboarding processes, with SDK integration typically completed within hours and full setup within a month. Integrate seamlessly with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, mParticle, Make, Piano, Tealium, and others to centralize data and enhance functionality for a holistic customer view. Prioritize data security for enterprise compliance and end users’ safety and receive top-notch 24/7 customer support, backed by 5-star reviews. Maximize revenue growth and key app metrics accessing enterprise-grade features starting at $0 per month. **Average Rating:** 4.4/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Pushwoosh?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Pushwoosh?** - **Seller:** [Pushwoosh](https://www.g2.com/sellers/pushwoosh-4b60d935-61bc-4b1d-91d2-978b04bf83f6) - **Year Founded:** 2014 - **HQ Location:** Rockville, MD - **Twitter:** @Pushwoosh (893 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3733012/ (50 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 58% Small-Business, 32% Mid-Market #### What Are Pushwoosh's Pros and Cons? **Pros:** - Ease of Use (21 reviews) - Customer Support (11 reviews) - Automation (7 reviews) - Journey Creation (7 reviews) - Easy Integration (6 reviews) **Cons:** - Reporting Issues (5 reviews) - Dashboard Issues (3 reviews) - Feature Improvements (3 reviews) - Not Intuitive (3 reviews) - Delays (2 reviews) ### What Do G2 Reviewers Say About Pushwoosh? *AI-generated summary from verified user reviews* **Pros:** - Users praise Pushwoosh for its **ease of use** , highlighting the intuitive interface and responsive customer support. - Users appreciate the **outstanding customer support** from Pushwoosh, known for prompt and professional assistance. - Users value the **automation capabilities** of Pushwoosh, enhancing campaign efficiency and personalizing user interactions effortlessly. - Users value the **visual Journey Builder** for its simplicity and flexibility in automating communication flows efficiently. - Users find **easy integration** with Pushwoosh, appreciating its versatile features and supportive API for multiple platforms. **Cons:** - Users experience **reporting issues** with Pushwoosh, citing missing notifications and unintuitive admin UI. - Users express concerns over the **dashboard issues** , citing slow loading and lack of comprehensive reporting options. - Users suggest that **feature improvements** are needed in analytics, tag segregation, and developer documentation for better experience. - Users find the **admin UI unintuitive** , often struggling to locate features and navigate the interface effectively. - Users experience **delays** in report generation and message notifications, affecting real-time communication and responsiveness. #### What Are Recent G2 Reviews of Pushwoosh? **"[Smooth Implementation and Responsive Support Team](https://www.g2.com/survey_responses/pushwoosh-review-12960182)"** **Rating:** 5.0/5.0 stars *— Diana T.* [Read full review](https://www.g2.com/survey_responses/pushwoosh-review-12960182) --- **"[Fast integration, great team, and a platform that genuinely evolves](https://www.g2.com/survey_responses/pushwoosh-review-13036148)"** **Rating:** 5.0/5.0 stars *— Davit G.* [Read full review](https://www.g2.com/survey_responses/pushwoosh-review-13036148) --- #### What Are G2 Users Discussing About Pushwoosh? - [What is a mobile push notification?](https://www.g2.com/discussions/pushwoosh-what-is-a-mobile-push-notification) - 1 comment - [What is the best push notification service?](https://www.g2.com/discussions/pushwoosh-what-is-the-best-push-notification-service) - [Is Pushwoosh free?](https://www.g2.com/discussions/is-pushwoosh-free) - 1 comment - [What is Pushwoosh?](https://www.g2.com/discussions/what-is-pushwoosh) - 1 comment ### 19. [Conversion](https://www.g2.com/products/conversion-conversion/reviews) Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x. **Average Rating:** 5.0/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Conversion?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Conversion?** - **Seller:** [Conversion](https://www.g2.com/sellers/conversion) - **Company Website:** https://conversion.ai/ - **Year Founded:** 2020 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/68479230 **Who Uses This Product?** - **Company Size:** 41% Enterprise, 36% Mid-Market #### What Are Conversion's Pros and Cons? **Pros:** - Market Segmentation (5 reviews) - Automation Features (4 reviews) - Ease of Use (4 reviews) - Time Efficiency (4 reviews) - Automation Efficiency (3 reviews) **Cons:** - Missing Features (2 reviews) - Inefficient (1 reviews) - Limited Features (1 reviews) - Not Intuitive (1 reviews) - Slow Performance (1 reviews) ### What Do G2 Reviewers Say About Conversion? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **intelligent audience segmentation** of Conversion, effortlessly organizing data based on real behavior. - Users value the **advanced automation features** of Conversion, which significantly streamline email marketing and enhance efficiency. - Users appreciate the **ease of use** of Conversion, enjoying a clean interface and smooth migration experience. - Users value the **time efficiency** of Conversion, transforming hours of work into minutes and streamlining marketing processes. - Users value the **automation efficiency** of Conversion, transforming lengthy tasks into swift, intuitive processes. **Cons:** - Users point out the **missing features** in Conversion, particularly in complex workflows, affecting usability and experience. - Users find that **inefficiency** arises when the product amplifies poor marketing strategies, complicating operations rather than streamlining them. - Users experience **limited features** in Conversion, highlighting areas that are still evolving and lack full functionality. - Users find the platform **not intuitive** , facing challenges as they adapt to its new features and technologies. - Users experience **slow performance** with the UI, causing delays and quirks in the workflow builder. #### What Are Recent G2 Reviews of Conversion? **"[Best Vendor Relationship We Have Had in Martech](https://www.g2.com/survey_responses/conversion-review-12697986)"** **Rating:** 5.0/5.0 stars *— Kate A.* [Read full review](https://www.g2.com/survey_responses/conversion-review-12697986) --- **"[The Ops Team Finally found a life vest to stop from drowning.](https://www.g2.com/survey_responses/conversion-review-12697953)"** **Rating:** 5.0/5.0 stars *— Mario A.* [Read full review](https://www.g2.com/survey_responses/conversion-review-12697953) --- ### 20. [Inflection.io](https://www.g2.com/products/inflection-io/reviews) Inflection.io is an AI-native marketing automation product. It's an alternative or replacement for legacy products such as Marketo and Pardot. Inflection is used by product-led, sales-led, and AI-native companies, such as Twilio, Mural, Postman, Sendoso, Sentry, Bill.com, Clay and more. **Average Rating:** 4.9/5.0 **Total Reviews:** 30 **How Do G2 Users Rate Inflection.io?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 8.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Inflection.io?** - **Seller:** [Inflection.io](https://www.g2.com/sellers/inflection-io) - **Company Website:** https://www.inflection.io/ - **Year Founded:** 2020 - **HQ Location:** Seattle, Washington - **Twitter:** @Inflection_Io (111 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/inflection-io/ (47 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Mid-Market, 40% Small-Business #### What Are Inflection.io's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Integrations (4 reviews) - Email Marketing (3 reviews) - Easy Integration (2 reviews) - Engagement Efficiency (2 reviews) **Cons:** - Missing Features (3 reviews) - Learning Curve (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Inflection.io? *AI-generated summary from verified user reviews* **Pros:** - Users find Inflection.io **incredibly easy to use** , enabling efficient data handling and campaign activation without complexity. - Users value the **seamless integrations** of Inflection.io, enhancing data orchestration and campaign effectiveness effortlessly. - Users value the **effortless AI-powered campaign building** of Inflection.io, greatly enhancing marketing strategies and operations. - Users commend the **easy integration** of Inflection.io, seamlessly connecting various tools for a smooth data experience. - Users value the **engagement efficiency** of Inflection.io, allowing for targeted communications based on user actions. **Cons:** - Users find **missing features** in Inflection.io, especially those transitioning from more comprehensive legacy platforms. - Users face a **learning curve** when transitioning from legacy systems like Marketo, requiring adjustment to new workflows. - Users are aware of the **limited features** currently available in Inflection.io but remain hopeful for future improvements. #### What Are Recent G2 Reviews of Inflection.io? **"[Powerful Platform with Outstanding Support](https://www.g2.com/survey_responses/inflection-io-review-13074559)"** **Rating:** 5.0/5.0 stars *— Doug P.* [Read full review](https://www.g2.com/survey_responses/inflection-io-review-13074559) --- **"[Left Marketo and have not looked back](https://www.g2.com/survey_responses/inflection-io-review-13074498)"** **Rating:** 5.0/5.0 stars *— Doug P.* [Read full review](https://www.g2.com/survey_responses/inflection-io-review-13074498) --- ### 21. [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) LeadSquared marketing automation software helps you engage and nurture your customers at every step of their buying journey. A complete, end-to-end solution, LeadSquared’s marketing automation suite consists of: - Built-in email, WhatsApp and SMS marketing. - Zero-code automation designer. - Landing pages, forms and widgets for data capture. - Complete user activity, interaction and intent tracking. - Funnel-wise, channel-wise and team-wise reporting. - Multi-channel and remarketing connectors such as email, text, WhatsApp, social media, phone calls, etc. - And more Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence in the United States, the Philippines, South Africa, Australia, Singapore and Indonesia. **Average Rating:** 4.4/5.0 **Total Reviews:** 219 **How Do G2 Users Rate Leadsquared Marketing Automation?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Leadsquared Marketing Automation?** - **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared) - **Year Founded:** 2011 - **HQ Location:** Bangalore - **Twitter:** @LeadSquared (1,470 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2502171/ (1,089 employees on LinkedIn®) - **Phone:** 848-248-4002 **Who Uses This Product?** - **Who Uses This:** CEO, Marketing Manager - **Top Industries:** Education Management, Marketing and Advertising - **Company Size:** 44% Small-Business, 37% Mid-Market #### What Are Leadsquared Marketing Automation's Pros and Cons? **Pros:** - Automation Features (2 reviews) - Ease of Use (2 reviews) - Integrations (2 reviews) - Marketing Automation (2 reviews) - Time Efficiency (2 reviews) **Cons:** - Campaign Issues (2 reviews) - Limited Customization (2 reviews) - Poor Customer Support (2 reviews) - Expensive (1 reviews) - Inefficient (1 reviews) ### What Do G2 Reviewers Say About Leadsquared Marketing Automation? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **seamless automation features** of Leadsquared, enhancing collaboration between marketing and sales teams. - Users appreciate the **ease of use** of Leadsquared, noting its effectiveness and seamless integration with CRM workflows. - Users value the **seamless integration** of marketing and sales in Leadsquared, enhancing collaboration and visibility across teams. - Users value the **seamless integration** of marketing automation and CRM in Leadsquared, enhancing collaboration and data clarity. - Users value the **time efficiency** of Leadsquared, thanks to its unified platform that enhances collaboration and simplifies campaigns. **Cons:** - Users face **campaign issues** due to limited permissions, leading to accidental overwrites and complex customization needs. - Users find **limited customization** options hinder complex campaigns and regional admin permissions, affecting workflows and reporting flexibility. - Users experience **poor customer support** , particularly with slow responses during critical campaign issues and lack of product knowledge. - Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and inadequate support from the team. - Users find the **inefficient permission settings** lead to accidental overwrites, complicating the management of regional campaigns. #### What Are Recent G2 Reviews of Leadsquared Marketing Automation? **"[LeadSquared Makes Managing and Assigning Sales Leads Effortless](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398)"** **Rating:** 5.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11971398) --- **"[Effortless Lead Management with Room for Integration Improvement](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447)"** **Rating:** 4.5/5.0 stars *— Nitin S.* [Read full review](https://www.g2.com/survey_responses/leadsquared-marketing-automation-review-11890447) --- #### What Are G2 Users Discussing About Leadsquared Marketing Automation? - [What is Leadsquared Marketing Automation used for?](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) - [What is the best marketing automation software?](https://www.g2.com/discussions/what-is-the-best-marketing-automation-software) - [Why LeadSquared What do you know about Leadsquared?](https://www.g2.com/discussions/why-leadsquared-what-do-you-know-about-leadsquared) - [What is Eloqua marketing automation?](https://www.g2.com/discussions/what-is-eloqua-marketing-automation) - [What do marketing automation tools do?](https://www.g2.com/discussions/what-do-marketing-automation-tools-do) ### 22. [OneSignal](https://www.g2.com/products/onesignal/reviews) OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,195 **How Do G2 Users Rate OneSignal?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind OneSignal?** - **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal) - **Company Website:** https://www.onesignal.com - **Year Founded:** 2014 - **HQ Location:** San Mateo, California - **Twitter:** @onesignal (5,546 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (171 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Small-Business, 24% Mid-Market #### What Are OneSignal's Pros and Cons? **Pros:** - Ease of Use (143 reviews) - Notifications (114 reviews) - Notification Features (105 reviews) - Easy Setup (74 reviews) - Automation (60 reviews) **Cons:** - Missing Features (33 reviews) - Learning Curve (30 reviews) - Limited Features (28 reviews) - Expensive (21 reviews) - Not Intuitive (15 reviews) ### What Do G2 Reviewers Say About OneSignal? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of OneSignal, making notification management and segmentation effortless and effective. - Users value the **reliable and targeted notifications** from OneSignal, enabling efficient communication with minimal oversight needed. - Users love the **effortless setup and comprehensive notification features** of OneSignal, enhancing engagement across multiple platforms. - Users find the **easy setup** of OneSignal significantly simplifies push notifications compared to traditional email campaigns. - Users love the **automation and promptness** of OneSignal, making it easy to deliver personalized messages efficiently. **Cons:** - Users feel that OneSignal has **missing features** , particularly advanced options restricted to paid plans. - Users feel that **the learning curve is steep** , with overwhelming documentation and a lack of clear setup guidance. - Users find OneSignal's **limited features** a drawback, especially with advanced tools locked behind paid plans. - Users note that the **expensive pricing** can escalate quickly as they scale, impacting affordability for advanced features. - Users find the setup process **not intuitive** , desiring clearer guidance for advanced features and simpler message resending. #### What Are Recent G2 Reviews of OneSignal? **"[Very nice](https://www.g2.com/survey_responses/onesignal-review-12977679)"** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679) --- **"[All-in-One Messaging with Strong Segmentation and Real-Time Analytics](https://www.g2.com/survey_responses/onesignal-review-12952478)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/onesignal-review-12952478) --- #### What Are G2 Users Discussing About OneSignal? - [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 3 comments, 3 upvotes ### 23. [Textline](https://www.g2.com/products/textline/reviews) Textline is a feature-rich and secure business texting platform. It empowers support, sales, marketing, and operations teams to communicate better and at scale. Connect with customers, leads, patients, or employees using Textline to build better relationships, deliver top-notch customer service, or close more deals. With features like a shared SMS inbox, two-way texting, HIPAA-compliant SMS, live web chat, automations, and more, Textline helps thousands of companies, including 1-800-GOT-JUNK?, Tuft & Needle, and Lyft, improve and streamline business conversations. Try Textline free for 14 days today and start customizing your customer outreach and automating your communication workflows. **Average Rating:** 4.7/5.0 **Total Reviews:** 379 **How Do G2 Users Rate Textline?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Textline?** - **Seller:** [Textline](https://www.g2.com/sellers/textline) - **Company Website:** https://textline.com/ - **Year Founded:** 2015 - **HQ Location:** Los Angeles, CA - **Twitter:** @textline (281 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7583438/ (63 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Operations Manager - **Top Industries:** Health, Wellness and Fitness, Hospital & Health Care - **Company Size:** 68% Small-Business, 27% Mid-Market #### What Are Textline's Pros and Cons? **Pros:** - Ease of Use (141 reviews) - Customer Support (127 reviews) - Helpful (125 reviews) - Communication (85 reviews) - Features (79 reviews) **Cons:** - Missing Features (37 reviews) - Messaging Issues (31 reviews) - Notification Issues (26 reviews) - Limited Features (19 reviews) - SMS Issues (19 reviews) ### What Do G2 Reviewers Say About Textline? *AI-generated summary from verified user reviews* **Pros:** - Users find Textline's **ease of use** exceptional, enjoying quick communication and a straightforward interface. - Users rave about the **friendly and responsive customer support** from Textline, ensuring quick resolution of issues. - Users appreciate the **helpful customer support** of Textline, ensuring quick resolutions and efficient communication. - Users appreciate the **efficient communication capabilities** of Textline, enhancing customer support and service delivery significantly. - Users appreciate the **efficient communication capabilities** of Textline, enhancing customer support and service delivery significantly. **Cons:** - Users desire **missing features** like message delivery status, editing, and robust billing options to enhance Textline’s functionality. - Users face **messaging issues** that require refreshing for new messages and complicate conversation management within the app. - Users experience **notification issues** , feeling overwhelmed by excessive alerts and limited filtering options for messages. - Users find Textline's **limited features** restrict its effectiveness, particularly regarding bulk messaging shortcuts and integrations. - Users face **SMS issues** like unexplained errors and lack of notifications when messages fail to send. #### What Are Recent G2 Reviews of Textline? **"[Efficient, Versatile, and Essential Communication Tool](https://www.g2.com/survey_responses/textline-review-10345791)"** **Rating:** 5.0/5.0 stars *— Greg S.* [Read full review](https://www.g2.com/survey_responses/textline-review-10345791) --- **"[Textline Makes Patient Communication Smooth, Fast, and Easy](https://www.g2.com/survey_responses/textline-review-12696238)"** **Rating:** 5.0/5.0 stars *— Bahareh H.* [Read full review](https://www.g2.com/survey_responses/textline-review-12696238) --- #### What Are G2 Users Discussing About Textline? - [How much is textline a month?](https://www.g2.com/discussions/how-much-is-textline-a-month) - [How does text line work?](https://www.g2.com/discussions/how-does-text-line-work) - [What is Textline com?](https://www.g2.com/discussions/what-is-textline-com) - [Is Textline good?](https://www.g2.com/discussions/is-textline-good) - 2 comments, 1 upvote ### 24. [Convertedin](https://www.g2.com/products/convertedin/reviews) Convertedin is a marketing operating system for e-commerce, which utilizes data and shoppers' insights to create personalized multi-channel marketing that boosts customer engagement and maximizes ROI. Scale Your Campaigns Using Ad Automation Run, scale, and automate your advertising campaigns on five different platforms (Facebook, Instagram, Snapchat, TikTok, and Google) Send Targeted Campaigns Using SMS & Email Automation Utilize your customers' data to send highly personalized campaigns; that drive conversions and sales for your business. Connect Your Store Using Catalog Intelligence Import all your e-commerce store products and categorize them into customizable sets to be able to launch dynamic campaigns using them. AI-Powered Segmentation Segment your customers based on their shopping behavior into highly detailed segments that you could easily use in your marketing campaigns. 24/7 Support If you need support or advice, we will be there for you. Our team is available 24 hours a day. **Average Rating:** 4.9/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Convertedin?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Convertedin?** - **Seller:** [Convertedin](https://www.g2.com/sellers/convertedin) - **Year Founded:** 2018 - **HQ Location:** Delaware, USA - **Twitter:** @Convertedin (565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/pinoffer/ (81 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 53% Mid-Market, 47% Small-Business #### What Are Convertedin's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Market Segmentation (2 reviews) - Automation Efficiency (1 reviews) - Feature Variety (1 reviews) - Marketing Automation (1 reviews) **Cons:** - Expensive (1 reviews) - Limited Templates (1 reviews) - Missing Features (1 reviews) ### What Do G2 Reviewers Say About Convertedin? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Convertedin, highlighting its smooth UI and simple technical setup for automation. - Users appreciate the **market segmentation features** of Convertedin, enhancing targeted advertising across multiple channels. - Users appreciate the **automation efficiency** of Convertedin, noting its ease in managing dynamic catalog ads. - Users value the **variety of features** in Convertedin, enhancing their advertising strategies across multiple channels. - Users value the **full automation solution** from Convertedin, allowing them to concentrate on other marketing channels. **Cons:** - Users feel the prices are **expensive** and note the removal of monthly 1:1 for the starter plan is disappointing. - Users suggest that more **templates are needed** for SMS and Email automation to enhance the platform's functionality. - Users feel that Convertedin lacks **templates and features for SMS and Email automation** , limiting their marketing capabilities. #### What Are Recent G2 Reviews of Convertedin? **"[Convertedin:Powerful Platform and Automated Marketing, Delivering Outstanding ROAS](https://www.g2.com/survey_responses/convertedin-review-8414062)"** **Rating:** 5.0/5.0 stars *— mohamed a.* [Read full review](https://www.g2.com/survey_responses/convertedin-review-8414062) --- **"[Efficiency Booster for Marketing Campaigns!](https://www.g2.com/survey_responses/convertedin-review-8515309)"** **Rating:** 5.0/5.0 stars *— Hesham A.* [Read full review](https://www.g2.com/survey_responses/convertedin-review-8515309) --- ### 25. [SimplyCast 360](https://www.g2.com/products/simplycast-360/reviews) SimplyCast is an ISO 27001:2013-certified, leading provider of engagement software for organizations worldwide. Providing both emergency and non-emergency communication technology, SimplyCast offers 20+ communication tools and channels to help organizations maximize their efficiency. The company's 360 engagement platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication. **Average Rating:** 4.3/5.0 **Total Reviews:** 16 **How Do G2 Users Rate SimplyCast 360?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind SimplyCast 360?** - **Seller:** [simplycast](https://www.g2.com/sellers/simplycast) - **Year Founded:** 2009 - **HQ Location:** Dartmouth, CA - **Twitter:** @simplycast (38,831 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/simplycast/ (54 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Small-Business, 38% Mid-Market #### What Are SimplyCast 360's Pros and Cons? **Pros:** - Customizability (1 reviews) - Customization (1 reviews) - Ease of Creation (1 reviews) - Easy Creation (1 reviews) - Easy Implementation (1 reviews) **Cons:** - Delays (1 reviews) - Performance Issues (1 reviews) - Slow Loading (1 reviews) - Slow Performance (1 reviews) - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About SimplyCast 360? *AI-generated summary from verified user reviews* **Pros:** - Users love the **customizability** of SimplyCast 360 for creating impactful emails and personalized newsletters effortlessly. - Users value the **customization** options in SimplyCast 360, enabling impactful email blasts and personalized newsletters. - Users find **ease of creation** for impactful email blasts and customizable newsletters with SimplyCast 360 very helpful. - Users find **easy creation** of impactful email blasts and customizable newsletters a significant benefit of SimplyCast 360. - Users find it easy to implement **impactful email campaigns** using SimplyCast 360's customizable features and layouts. **Cons:** - Users experience frustrating **delays** in loading and saving, impacting their overall productivity on SimplyCast 360. - Users experience **performance issues** with delays in loading and saving, negatively affecting their productivity. - Users experience frustrating **slow loading** times on SimplyCast 360, which negatively affects their overall productivity. - Users experience frustrating **slow performance** with delays in loading and saving, negatively impacting their productivity. - Users experience **time-consuming delays** in loading and saving, which hinder their overall productivity with SimplyCast 360. #### What Are Recent G2 Reviews of SimplyCast 360? **"[Effortless Client Communication and Marketing Insights](https://www.g2.com/survey_responses/simplycast-360-review-12596375)"** **Rating:** 5.0/5.0 stars *— David M.* [Read full review](https://www.g2.com/survey_responses/simplycast-360-review-12596375) --- **"[automation platform designed help businesses manage their marketing efforts across multiple channels](https://www.g2.com/survey_responses/simplycast-360-review-11082554)"** **Rating:** 5.0/5.0 stars *— Heinz K.* [Read full review](https://www.g2.com/survey_responses/simplycast-360-review-11082554) --- #### What Are G2 Users Discussing About SimplyCast 360? - [What is SimplyCast 360 used for?](https://www.g2.com/discussions/what-is-simplycast-360-used-for) ## What Is Marketing Automation Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Automation Software? - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.