We mainly use EngageBay for email marketing. I use broadcasts when we need to send something to a group of contacts, and the process is pretty easy once you get used to it. I can prepare the email, select the contacts, check it and schedule it without much hassle.
I personally find the email sequences more useful. We have situations where we need to send a few follow-up emails instead of just one and doing that manually can become a bit annoying. With sequences I can set everything up beforehand and let the follow-ups go out automatically.
I also like being able to check the email activity from the contact record. If I want to see what emails were sent or how a contact interacted with them, I can find that without jumping between different tools. Review collected by and hosted on G2.com.
It did take me some time to get comfortable with the interface. There are quite a few options and settings, so at first I had to click around a bit to find what I was looking for. After using it for a while, this wasn't really an issue. Review collected by and hosted on G2.com.