Adobe Marketo Engage Reviews & Product Details

What I like most about Adobe Marketo Engage is its power and control for B2B marketing automation. It handles complex lead management, scoring, lifecycle tracking, and multi-step nurturing far better than lighter tools, especially for organizations with long sales cycles and multiple touchpoints.

The flexibility of smart lists, smart campaigns, and tokens makes it possible to build highly customized automation while keeping it scalable. Marketo also integrates deeply with Salesforce, which allows sales and marketing to stay aligned around lead status, scoring, and attribution.

Overall, Marketo is extremely reliable once it’s set up properly, and it gives marketing ops teams the precision they need to run sophisticated programs without constant engineering support. Review collected by and hosted on G2.com.

Adobe Marketo Engage has a steep learning curve, especially for new users or teams without dedicated marketing operations support. Many powerful features aren’t intuitive at first, and it’s easy to build inefficient or fragile automation if best practices aren’t followed.

The user interface also feels dated compared to newer marketing automation platforms, and some common tasks require multiple steps or workarounds. Additionally, performance can slow down in large instances with heavy data volumes, and reporting while flexible often requires significant setup to get meaningful insights.

Overall, Marketo is extremely powerful, but it rewards experienced operators and can feel unforgiving for smaller teams or those looking for quick wins. Review collected by and hosted on G2.com.

What I like most about Adobe Marketo Engage is how much control it gives you over marketing automation once you get familiar with the platform. It’s powerful without feeling limiting, and it supports everything from simple email programs to more complex, multi-step customer journeys. Audience segmentation, automation, and personalization are strong, which makes it easier to deliver relevant messaging at scale.

I also appreciate how well it supports alignment between marketing and sales. Features like lead scoring, CRM integration, and campaign tracking help ensure everyone is working from the same data and priorities. Review collected by and hosted on G2.com.

The biggest downside I experience with new users is the learning curve. Certain tasks take more steps than expected, and it can take time to fully understand how everything connects. Review collected by and hosted on G2.com.

I have used it frequently while working, and I find the website very easy to navigate. In my opinion, the organization is handled quite well. Of course, there are some areas of the website where I experience issues with loading speed, but overall, it has been a great product. The feature that allows me to share my projects more easily is especially helpful. Review collected by and hosted on G2.com.

Adobe Marketo is generally fast, but I’ve noticed that it focuses more on webinars and is not always optimized for mobile use. Occasionally, sending emails can be challenging—sometimes files don’t load correctly or something changes unexpectedly. However, these issues are quite minor overall. Review collected by and hosted on G2.com.

With the platform, we have been able to personalize customer journey ensures better customer experience. In addition, I like that the platform has helped us increase revenue that to automated lead nurturing and scoring. Finally, the analytics and reporting features are better and we make better decisions that increases our ROI. Review collected by and hosted on G2.com.

So far most pain-points has been addressed and no issues to complain about. It has been working well and the support team are very helpful whenever have issues. Review collected by and hosted on G2.com.

It's a gamechanger with seamless integration with Adobe products like Target for efficiency with lead targeting to concentrate of prospects lead which are likely to become our potential customers. I love it for CRM integration for follow up of sales. It's versatility with creating campaigns and use of multichannel for distribution reaching wider audience. Best when it comes to lead nurturing and segmentation. It's brilliant with advanced reporting capabilities on campaigns performance and real-time analytics which helps to derive actionable insights for data driven and smarter business decision making. Review collected by and hosted on G2.com.

Best with advanced reporting for real-time analytics and insights which help us to make informed, data driven and smarter business decisions.

Customization is not for the faint hearted takes time and interest. Review collected by and hosted on G2.com.

What I like best about Adobe Marketo Engage is how it makes complex marketing feel simple and manageable. It gives you the power to design meaningful customer journeys without getting stuck in the technical weeds. I love how easily you can segment audiences, personalize content, and trigger the right communication at the right moment—it genuinely feels like you’re talking with people, not just sending campaigns.

The CRM sync and lead scoring features help bring sales and marketing together, which is something most tools struggle with. And the platform gives you enough flexibility to experiment, automate, and learn quickly without losing control or structure. Review collected by and hosted on G2.com.

What I dislike about Adobe Marketo Engage is that, despite its power, the platform can feel unintuitive for new users. The learning curve is steep, especially when it comes to understanding the database structure, smart campaigns, and the nuances of the CRM sync. Sometimes even simple tasks—like managing picklists or cleaning data—require multiple steps or admin-level support.

The UI also feels outdated in some areas, and navigating between Marketing Activities, Database, and Design Studio can be slow. Reporting is another limitation; the native analytics are basic, so you often need additional tools or manual work to get deeper insights. Review collected by and hosted on G2.com.

I really find Adobe Marketo Engage helpful for B2B lead generation and event management like webinars and conferences. It's easy to manage and run events, and I appreciate the automation for third-party webinars with platforms like Zoom and GoToWebinar. I like the user interface because it's easy to access all the navigation for marketing activities, design studio, and reporting. The event program lets me specify features for webinars and conferences. For lead generation, it integrates well with various platforms like Marketo landing pages, Salesforce CRM, and third-party event management platforms. Review collected by and hosted on G2.com.

Nothing to say Review collected by and hosted on G2.com.

In my opinion, Marketo Engage is very easy to use compared to other platforms I’ve worked with. Once the “smart lists” are in place, implementing updates becomes straightforward, and they help populate things dynamically. I also want to commend features like the templating system, which in the current market is a real blessing and helps manage multiple templates with ease. Lastly, the integration capability is very strong, it’s a big reason I find myself using Marketo more frequently instead of switching between other tools. And if I ever get stuck, the customer support is wonderful as well. Review collected by and hosted on G2.com.

There’s nothing I dislike, but one area they could improve is the complexity around campaigns and file management. Sometimes I need nested folders to organize certain projects under a specific campaign, and the current setup makes that a bit harder. Review collected by and hosted on G2.com.

It helps me manage B2B and B2C considered-purchase marketing leads across every stage of the buying journey, with native support for both demand-based and account-based marketing strategies. Review collected by and hosted on G2.com.

Users tend to dislike Adobe Marketo Engage mainly because it has a steep learning curve, a complex and somewhat outdated user interface (UI), and a high cost. They also mention occasional technical glitches that can make setup and more advanced use difficult, especially for smaller teams. In addition, some users point out limitations in reporting and in the mobile app experience. Review collected by and hosted on G2.com.

Adobe support has been excellent in my time using Marketo. They're very responsive and have a robust library of resources and documentation. There is also a great community of users posting questions and helping raise the bar across the industry. Marketo has some out of the box integrations with top platforms like Salesforce & Microsoft Dynamics, but it its also easy to set up for other solutions through APIs or Webhooks. Review collected by and hosted on G2.com.

Marketo isn't the easiest to learn at first. There is a lot of technical knowledge you need to develop in order to fully understand how it works, but there are plenty of resources to help you do so. Review collected by and hosted on G2.com.