--- title: Snowplow Reviews meta_title: 'Snowplow Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 31 reviews by the users' company size, role or industry to find out how Snowplow works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 31 scale: '5' date_modified: '2026-06-24' parent_category: name: Big Data url: https://www.g2.com/categories/big-data --- # Snowplow Reviews **Vendor:** Snowplow **Category:** [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution) **Average Rating:** 4.6/5.0 **Total Reviews:** 31 ## About Snowplow Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized marketing. Companies like Burberry, Strava, and Auto Trader use Snowplow to collect, manage, and operationalize real-time event data from their central data platform and empower analytics, data science, product, and growth teams with custom applications to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities. Thousands of companies rely on Snowplow worldwide. Learn more at snowplow.io. ## Snowplow Pros & Cons **What users like:** - Users praise the **user-friendly interface** of Snowplow, allowing seamless use without prior training. (1 reviews) - Users love the **intuitive interface** of Snowplow, enabling easy use without any prior training. (1 reviews) - Users praise the **user-friendly interface** of Snowplow, making it accessible without any prior training. (1 reviews) - Users praise the **user-friendly interface** of Snowplow, allowing easy access without prior training. (1 reviews) **What users dislike:** - Users dislike the **limited access** to data due to a poorly visible icon, affecting overall usability. (1 reviews) - Users are frustrated by the **limited accessibility** of data due to poorly visible icons that hinder usability. (1 reviews) - Users find the **search difficulty** frustrating due to the small, hard-to-see data access icon. (1 reviews) - Users find the **usability issues** with accessing data due to a poorly visible icon frustrating and in need of improvement. (1 reviews) ## Snowplow Reviews ### 1. Snowplow was a game changer in our understanding of our customer behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Robin P. | Senior Data Warehouse Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Snowplow?** I like the availability of granular data and the autonomy to be able to use the data easily in whichever way you choose. It gives complete freedom to build downstream products tailored to the business needs. I also think their customer services level is extremely high, they are always available to suggest best approaches to problems and work with you on solving your own challenges. **What do you dislike about Snowplow?** It does have a bit of a knowledge learning curve, traditional users of behavioural data have only experienced data through a familiar UI and so some of the bits of knowledge behind how certain areas of data are populated requires a fair amount of reading and playing with the data. **Recommendations to others considering Snowplow:** Learn about how tracking actually works and how the raw data is presented. Understand what the business needs to report on from tracking and make sure tracking is in place in those scenarios. Spend time really thinking about a scalable way to track new features. **What problems is Snowplow solving and how is that benefiting you?** Precise understanding of user experience of new features. Identity stitching. Consolidated metrics across different Web platforms (app, Web, third party affiliates, acquisition companies). Removed areas of doubt of the data from issues such as ad blockers and transmission issues when implementing server side tracking. ### 2. We love SnowPlow **Rating:** 5.0/5.0 stars **Reviewed by:** Mark J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Snowplow?** We've been using SnowPlow here at General Assembly for almost 7 years. We started with the opensource version and decided to move to Enterprise so we didn't have to use data engineering resources to maintain and upgrade the pipeline, which has saved us a ton of time to work on other things. Our account manager and support at SnowPlow have been amazing and we've had no issues. Just sit back and let them administer the pipeline and has been up 100%. Having access to raw data in snow plow is key to creating your own data models. Having access to almost real time data is crucial as well. **What do you dislike about Snowplow?** Would LOVE to see some cookie cutter reporting templates like Google Analytics gives you. I understand SnowPlow is not designed for that but would save our analysts a ton of time if SnowPlow provided some built in reporting as well. SnowPlow does have some templates for Looker and other visual tools, would love to use this in Tableau at some point. **What problems is Snowplow solving and how is that benefiting you?** Having access to almost real time raw data is crucial at our company, which gives us the ability to create custom data models and also QA easily and quickly. Having SnowPlow enterprise team handle all the maintenance and uptime is key as well. ### 3. Being datadriven through Snowplow **Rating:** 4.5/5.0 stars **Reviewed by:** Leandro C. | Data Tech Lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Snowplow?** Unlike Saas tools, which have a closed architecture, Snowplow allows us to adjust the environment to our needs and the peculiarities of our business. In addition to being a tool that has good usability for the development team. **What do you dislike about Snowplow?** Today the only problem we have with Snowplow is due to the time zone we are in, and when we need support, it doesn't always happen with the urgency we have. It is the only thing that bothers us. **What problems is Snowplow solving and how is that benefiting you?** Today the main focus in using Snowplow is to track all user behavior in all our products and with that, we can quickly run A/B tests and develop features that add real value to the user. ### 4. Event Tracking for all Line of Businesses - Capture different/desired data points for an event **Rating:** 4.0/5.0 stars **Reviewed by:** Amit Raj S. | SENIOR DATA ANALYST, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Snowplow?** The Snowplow platform is compelling. It allows us to track and re-structure analytics for our products/Line of Businesses. Different product teams require customizable fields, and with snowplow, we can set up that system and understand customers' behavior and journey on our website. It also has an excellent standard set of tracking, for example, everything you'd want to know about a page view or the device or the browser information. The team at Snowplow is also great to work with, professional, attentive, and flexible. The most significant advantage is the support team, as they quickly respond to all the queries and are happy to organize sessions for new team members and onboard them. We have combined it with Looker as a BI tool, we're able to inspect and find insight from our products/efforts very quickly. **What do you dislike about Snowplow?** To unlock the complete potential, there are some things that a user has to work on: 1. Understanding what you want to achieve to set up the correct tracking might take some time 2. The Documentation is extensive and might seem overwhelming sometimes, while for some topics, there are very few references(Contacting support works the best) **What problems is Snowplow solving and how is that benefiting you?** There are quite a lot of things that we are doing: 1. Customer Journey Analysis 2. Customer Preference analysis 3. Marketing attribution 4. Campaign success measurement 5. Customer Stickiness Analysis Once you realize how and which events you want to track, it becomes easy to implement the desired analysis and unlock value. ### 5. Powerful tracking that you can adapt to your needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Snowplow?** - You can track everything you need: browser-side, server-side, custom events - You can customize the tracking to your needs - You can prevent any compliance or security headache by hosting the processing and storage on your own infrastructure - Snowplow's support is first-class **What do you dislike about Snowplow?** - Any powerful tool comes with some complexity to handle on your end. You will have to spend some time understanding Snowplow's data structure, but once you have done it, it's ready for the long term. - The tracking of user interactions with UI elements could be more intuitive **Recommendations to others considering Snowplow:** If you need a customizable and powerful product analytics solution, Snowplow Analytics should be at the top of your list. **What problems is Snowplow solving and how is that benefiting you?** - Providing comprehensive analytics on user activity and interactions across websites, web apps, and mobile apps, no matter where it's running. - Tracking custom events based on product teams needs. ### 6. Complex, but comprehensive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Snowplow?** The complete control over the data capture & tracking **What do you dislike about Snowplow?** It feels more geared towards developers which might be fair, but I think it would be good if an analytics engineer could easily pick up implementation & maintenance **What problems is Snowplow solving and how is that benefiting you?** Web analytics, app analytics for now, hoping we can use it for more applications in the future. I appreciate the fact there is a DBT package to process snowplow data for web analytics purposes ### 7. Great tracking tool to own your own data at a granular level with less cost **Rating:** 5.0/5.0 stars **Reviewed by:** Jason Y. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2020 **What do you like best about Snowplow?** Snowplow lets us store very granular data about customer interactions with our site. It's great to have full access to the data and it's open source, so the cost is MUCH lower than comparable products like GA 360 and Adobe. **What do you dislike about Snowplow?** The data still needs a front-end. Snowplow is just a collection tool. Also, this is pretty difficult to self manage without a dedicated person. We talked to some implementation partners, and the costs can be quite high just for the management. Also, there's quite a bit of integration with Engineering required to get events fully logged. Therefore, getting buy-in and time in the Eng roadmap is key to getting the most out of the tool. **What problems is Snowplow solving and how is that benefiting you?** Allows us to debug tracking issues with GA or look at very specific situations to understand bugs that customers are encountering. ### 8. Extremely Customizable Event Driven Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Dani W. | Senior Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Snowplow?** Before deciding on Snowplow we looked at many event driven analytic platforms and hands-down Snowplow was the most customizable. We were able to tailor the pipeline to our business needs and didn't need to change how we operate in order to fit into strictly defined concepts that other packages required. In addition, the team at Snowplow are top-notch and provide excellent support and advisory services when needed. **What do you dislike about Snowplow?** With great power comes great responsibility... There is a learning curve to get up and running and ongoing maintenance. Much of the setup is manual text-file driven configuration, although I understand this is changing.On the flip side there is a great community supporting the product so most answers are dealt with quickly. **Recommendations to others considering Snowplow:** I attribute a lot of our success to our working with the Snowplow team in a rollout engagement. I would recommend you include at least some of the support services as part of your project. **What problems is Snowplow solving and how is that benefiting you?** We have much deeper insight into our users behaviors and are abel to turn this around and provide data driven solutions across our customer base. ### 9. Flexibility, quality, support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrey K. | Data Enginneer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Snowplow?** Tacking configuration is simple and clear Enrichments are useful Pipeline just works Support is really-really helpful **What do you dislike about Snowplow?** There is now URL shortener solution ingrained. We use redirect links for tracking, they are really long and could be shortened and resolved on the collector. It would require some integration of course. But it's better than using two redirects and external service. There is no way to interact with the collector. For example, send id of a client to a collector, so that collector returns executable js code to a tracker which is fired instead of a placed once and forever one. **What problems is Snowplow solving and how is that benefiting you?** We put tracking code on career websites of our clients to show them insights on how their candidates behave. We could implement and support it ourselves, but instead, Snowplow does it for us. It's a huge win and saves us a lot of tie and money. ### 10. Easy to get up and running **Rating:** 5.0/5.0 stars **Reviewed by:** Paul B. | Head of Data Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2019 **What do you like best about Snowplow?** The Snowplow platform is so powerful. It is allowing us to rethink how we do analytics in our products and it's opening new avenues for us to explore both internally and with our clients. The ability to send entities with each event that are specific to our organisation and business domain has become a very powerful tool and the quality of the data on the other side of the pipeline when it ends up in Google BigQuery makes it very easy to work with. Combined with Looker as a BI tool, we're able to very quickly inspect and find insight from our products. **What do you dislike about Snowplow?** It's definitely has a steeper learning curve than some other tools but with the help of the Snowplow team we've ended up with a solid implementation very quickly. The documentation is very tailored to the Open Source community and isn't as useful for those on the Snowplow Insights platform although that seems to be improving all the time. **What problems is Snowplow solving and how is that benefiting you?** We've got so much more granularity in the available data that we're able to be very precise with how our users are using our products across the web. The fact our data isn't sampled and we are get access to the row level data is incredibly useful. It's already helping to inform the next phase of product development across our development teams. ### 11. Customisable event tracking with great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2019 **What do you like best about Snowplow?** The ability to set up a 'data modelling' step, where I can copy in data from S3, and manipulate the raw data to make it more usable for my colleagues. It runs overnight so every morning we have a new set of enriched data. **What do you dislike about Snowplow?** The Snowplow enrichment offering is not as powerful as we'd like: so we have had to write a lot of our own scripts to get data from other sources like our production database and get it into our Snowplow Redshift. It would be great if Snowplow could expand their offering here to reduce the maintenance work on our side. **What problems is Snowplow solving and how is that benefiting you?** We got Snowplow to improve our tracking, because their schema system is very rigorous. We get much cleaner data than before and it is very transparent and customisable. We are just lacking a good data viz / BI solution to put on top of our Snowplow data. **Official Response from Franciska Dethlefsen:** > Hi there, Briefly on Snowplow's enrichments - we have an API enrichment that lets you perform dimension widening on a Snowplow event via your own or third-party http(s) API. This would let you attach data from your production database to Snowplow data. You can find more about it here: https://docs.snowplowanalytics.com/snowplow-insights/enrichments/api-request-enrichment/ All the best, Franciska Growth Manager @ Snowplow ### 12. Granular web data for your own data warehouse made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Ty W. | VP of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Snowplow?** We transitioned to Snowplow in 2014 when we were looking for a way to control all of our own web data. We made the move from Google Analytics and never looked back. Snowplow gives us total control of what we can and can't track. It also has a great standard set of tracking for example, everything you'd want to know about a page view. The team at Snowplow is great to work with, professional, attentive, and flexible. **What do you dislike about Snowplow?** Setting up a thoughtful structure for your data, web events, and then making it usable to your organization with analytics tools takes time. Snowplow makes it easier, but there's no getting around that you need someone internally to take responsibility for the initiative. Great analytics isn't plug and play - but once you get it set up properly with snowplow, it just works!! **Recommendations to others considering Snowplow:** Their support and pipeline management is awesome - I'd recommend having them manage that for you. It keeps everything running smoothly. **What problems is Snowplow solving and how is that benefiting you?** We have fully integrated data analytics the cover everything from a user coming to our website to the messages they send in our system to sales to profits, etc. It's all integrated in our Redshift warehouse so that we can do analytics we need to in Looker. Before snowplow we had to hace out parts of the data we needed from Google Analytics, export from SQL and then put everything together in a spreadsheet. Those days are over - and are replaced by self-updating dashboards, etc. in Looker. ### 13. Full ownership and flexibility of your Data pipeline **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen B. | Manager Business Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Snowplow?** Decide what you want to track when and where, across platforms and devices in a scalable and unified manner. Out of the box it works but when optimizing it to your needs there are almost you will see the true value. Enrich tracking with almost no limitations. **What do you dislike about Snowplow?** To get the full potential out of Snowplow you need to have a clear understanding of what you want to achieve in order to set up the right tracking. And the amount of data you will start collecting with a proper tracking set up will result in that you perhaps need to rethink about storage and data processing. **Recommendations to others considering Snowplow:** Think of you most ideal situation in regards of tracking & collecting data and challenge Snowplow to achieve that goal. **What problems is Snowplow solving and how is that benefiting you?** Scalability, multi-channel, multi-platform, Extensive context tracking. Using support to challenge issues in tracking. ### 14. Awesome Data Model for analysis and divine Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** David A. | Senior Business Intelligence Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Snowplow?** The best thing in my opinion is their super fast and super helpful customer support of very knowledgeable support engineers. But for me as an analyst I also have to say that their data model is (for analysis) very nice and easy to be used and allows for more customization than lets say Mixpanel. **What do you dislike about Snowplow?** While the documentation is most of the time rather extensive it can become a bit thin when it comes to details like contexts. **Recommendations to others considering Snowplow:** Their support is superb **What problems is Snowplow solving and how is that benefiting you?** Tracking guest behavior on the website. Awesome is the ability to have self-describing events that merge several important metrics in one row :). ### 15. Outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Pedro G. | CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2019 **What do you like best about Snowplow?** I've found snowplow analytics after one year trying to work on third part solutions for my in-house analytics application, and I am finally owner of all my data. They helped me implementing best practions in my data layer, my data pipeline and my data visualisation. Their workshop materials were really well developed, uptodate and useful during and after implementation. Their support time (response) was really good, usually in the same day. Snowplow has helped my Mission to democratize data in my company, as we can move to a single source of truth in which we can find most of the answers we have about our business, our users and our product. **What do you dislike about Snowplow?** For startups, the price is fair, but usually not affordable for starting business (specially because it is in US dollars). For a few users in my team, English was a barrier to following the workshops, but I do understand that Portuguese material would not be a priority for your solution (everything was in English). **Recommendations to others considering Snowplow:** You should take a look at their docummentation and as for a demo call with their team. I did have some difficulties getting in touch in the first time, but it did not repeated. **What problems is Snowplow solving and how is that benefiting you?** Snowplow has helped my Mission to democratize data in my company, as we can move to a single source of truth in which we can find most of the answers we have about our business, our users and our product. ### 16. Up and running in hours **Rating:** 4.5/5.0 stars **Reviewed by:** Frode J. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Snowplow?** Great open source project for a streaming data pipeline. It only took a couple of hours to get running on Google Cloud Platform. A few more hours and we are setup with several trackers for webpages and ad units, including custom events. There were public guides on how to setup the system and that made the process a lot easier than if we would have to follow just the documentation. The system comes with some data enrichments and most of our needs were covered. With their API enrichment option we can also enrich the data from our internal API´s. **What do you dislike about Snowplow?** We have GDPR requirements and it does not look like we can have IP anonymization that triggers before events are dumped in storage. But this is being worked on according to some issues. This is not your plug and play saas solution with rich UI and one-click installers. You need to get your hands dirty, but you alos **Recommendations to others considering Snowplow:** Solid open source project that was easy to test, and that met our criteria. **What problems is Snowplow solving and how is that benefiting you?** We wanted to do custom event tracking of ad units and webpages and get a faster and more precise output of the data. This allow our clients to see their performance in near realtime and for us to run analysis across clients. **Official Response from Franciska Dethlefsen:** > Hi Frode, thanks a lot for your review! We have two enrichments (IP anonymisation and PII) which will anonymise the data at the enrichment stage and hence before the data is stored in your data warehouse. Do reach out directly if you have any questions around them or GDPR in general, we're here to help! All the best, Franciska Growth Manager @ Snowplow ### 17. Excellent Analytical Tool for Developers **Rating:** 5.0/5.0 stars **Reviewed by:** Shikhar A. | Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2019 **What do you like best about Snowplow?** The interface and the ease with the tool could be used helped me gain access to the world of visualization and data representation which otherwise is difficult to understand via tools such as SAS or Excel. **What do you dislike about Snowplow?** The only thing that I dislike about the software is that the initial setup time is high and the support/help system is weak. **Recommendations to others considering Snowplow:** When starting with this software one should make sure that the right amount of time is being spent in understanding as to how the interface works because sometimes it can be intimidating that there are so many functionalities that one needs to take care of and this intern reduces the quality of the deliverable that one is trying to produce for a specific business use case. The analytical advantages supported by this software are immense such a data cleaning and efficient representations, which otherwise are not clearly dealt with other statistical packages. I believe that one should spend enough time analyzing the initial setup time and progress because once the setup is done it is hard to make any further changes. **What problems is Snowplow solving and how is that benefiting you?** I'm solving problems of data visualization, representation, cleaning, and management from this tool which better gives an idea about in which direction analytical effort should be posted. ### 18. A highly extensible event analytics platform you can trust **Rating:** 5.0/5.0 stars **Reviewed by:** Robert K. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Snowplow?** - High fidelity, comprehensive web tracking out of the box - Create new types of events & enrichments to use (not forced into using GA's limited custom dimensions or messy schema-less JSONs of other platforms) - Great documentation & community backing - Own your data - Able to retroactively apply business logic to data and reports **What do you dislike about Snowplow?** - Lack of well supported Google Ads integrations - Slow release cycle on some enrichment data (e.g. custom referrers, user agents) - Difficulty of working within Scala to customise the pipeline (no one in our organistaion knows Scala) - Amazon EMR runner slow & expensive to start for batch processing flows **Recommendations to others considering Snowplow:** You'll need to have analysts familiar with SQL, R and Python to make the most of it. Consider a good dashboarding tool like Superset to help non-technical stakeholders to make use of the data. Keep Google Analytics around because agencies and even many internal users will be familiar with GA. If you encounter errors or issues, you can most likely Google the answer or get a speedy response back from the community forums. **What problems is Snowplow solving and how is that benefiting you?** We help companies plan, build, run and analyse large experiments on their properties - Snowplow is a fundamental part of what we do. Many testing companies limit themselves to tracking experiments in tools like Optimizely and constrict their analysis to what they track inside that tool. With Snowplow Analytics we've expanded our experiment metrics to optimize for highly bespoke things for our clients such as: - Decreasing delivery distance for an ecommerce site - Increasing the variety of fields and values interacted with on a financial institution's calculators - Measuring site speed impacts of experiment variants on actual users It also enables us to build and run personalisation experiments for clients which we wouldn't be able to easily build in other platforms (like GA): - "This place is popular with 24 sales in the last day." - "We noticed you left this product in your cart, return to checkout?" ### 19. Easy Maintenance of Data **Rating:** 4.0/5.0 stars **Reviewed by:** Piyush M. | Break the barriers, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2019 **What do you like best about Snowplow?** I really like the comprehensive tracking ability which I get with Snowplow pipeline. The Snowplow features automatically track the install and crash events and enable me to get started with mobile tracking quickly **What do you dislike about Snowplow?** I felt that it is priced a bit on higher side. The basic version is priced 1500$/month and it doesn't consist of real time pipeline. And if you want to have a real time pipeline of data then you have to upgrade to an even pricer account **Recommendations to others considering Snowplow:** I would suggest you go ahead and use this product. I believe you should first go with the basic version of this which costs around 1500$. At the beginning of the projects, even the basic version is sufficient **What problems is Snowplow solving and how is that benefiting you?** We are working with a client on healthcare products. Since we track the prescription data which we receive from various stakeholders it is very essential to have a complete infrastructure to support the data points coming into the system from various avenues. Snowplow analytics helps us in collecting. validating and repairing that data ### 20. A trusted extensible events collection platform **Rating:** 4.5/5.0 stars **Reviewed by:** Atharva I. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Snowplow?** - Completed hosted within our AWS accounts. Data does not leave the private network - well managed by Snowplow Analytics and they are aware of fix issues before we notice them - Interaction with Snowplow Analytics PMs, Engineers and CEOs have been very insightful and provided a lot of confidence in the company and the product **What do you dislike about Snowplow?** - almost all interaction is via Zendesk which is a little too async. - As an engineer, there is not a lot of visibility into the pipelines. there's no UI for schema registry which makes it difficult to make it accessible **What problems is Snowplow solving and how is that benefiting you?** - basic event capture for analytics - reuse of events for aggregation and providing this to end users (clients) ### 21. The coolest event analytics platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2019 **What do you like best about Snowplow?** SA's analytics help in collecting granular event-level data from platforms which includes web and mobile platforms and it helps to analyse that data with structured data stores to support advanced data analytics. SA being an open source platform helped us to explore the wide range of analytics tools available in the market. We set it up on our AWS account and had complete ownership and control over the event data. Events included classroom attendance data, assignments completed, assigned, courses taken up etc. **What do you dislike about Snowplow?** It is a tool coming from a startup and thus it is bound to have limitations when you are looking at it from an enterprise business problem point of view. There are things that are part of our project that we can't accomplish through SA and have to look elsewhere but it is an honest and a well attempted tool with amazing potential and scale. **What problems is Snowplow solving and how is that benefiting you?** We integrated google analytics with Snowplow analytics and tried to duplicate the results in SA UI to see few things like - how they filtered out the dupe entries, parsing end to end data from an internal web based platform. ### 22. Best event analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jeroen V. | Owner, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2019 **What do you like best about Snowplow?** The scalability and full control of collected event data. As a Snowplow partner we enable our customers to gain full control of their data collection and store massive amounts of behavioral event data in their own data warehouse for further analysis. Unlike analytics platforms as GA(360) or Adobe Analytics, Snowplow is able to scale to the volume and variety of data with keeping the size and data strategies companies who work with Snowplow in mind. **What do you dislike about Snowplow?** Snowplow can be complex in setup. It can be hard to make the right decisions for collector, enrichment, etc based on requirements. **What problems is Snowplow solving and how is that benefiting you?** With implementing Snowplow we enable customers to work with comprehensive data, collected, transformed and stored in their own data platform like AWS. Using this rich data we help companies to answer all sorts of data challenges, from basic marketing intellegence to data science models ### 23. Must have for scaling your product with confidence **Rating:** 5.0/5.0 stars **Reviewed by:** Mike R. | Sr. Software Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2019 **What do you like best about Snowplow?** Complete control over the data/pipeline and the ability to model the data in any way you see fit. The support team is fantastic, responsive, and knowledgeable. **What do you dislike about Snowplow?** No true drawbacks. Moving from Segment or Mixpanel you might have to adjust to the structure in which event data is transmitted, but that's to be expected when transitioning to almost any analytics platform. **Recommendations to others considering Snowplow:** Make sure to have a plan/convention when implementing any of the trackers. This will make your life much easier when you start to analyze the data in Redshift with your BI tool. **What problems is Snowplow solving and how is that benefiting you?** Full funnel optimization, looking for user trends based on marketing/campaign/ad source, A/B test result validation. Also enhances the ability to help resolve customer support requests. Snowplow data is used in almost every product decision. ### 24. Great analytics at a great price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Snowplow?** having clickstream data without paying for GA360 **What do you dislike about Snowplow?** There is a lack of set up documentation which makes it difficult for our team to set up **What problems is Snowplow solving and how is that benefiting you?** lots of questions about website behavior, effectivenss of freetrials for SAAS companies, etc ### 25. Excellent **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Snowplow?** cloud first, active support for new technologies. knowledgeable founders and technical leads **What do you dislike about Snowplow?** There is not much to disklike with snowplow. I suppose I could always wish it cost less. **Recommendations to others considering Snowplow:** As best as possible, understand what data you need to collect before implementation. **What problems is Snowplow solving and how is that benefiting you?** Solving - user analytics in a custom application. We have industry-first, real world data from which we can make actionable decisions. ### 26. Amazing tool to tracking all events you want! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Snowplow?** All infrastructure is already done and the strategy to use de Kineses for bad data queue is amazing. **What do you dislike about Snowplow?** I would like to have more flexibility in the tools. (maybe use Kafka instead of Kineses) **Recommendations to others considering Snowplow:** The Snowplow team is amazing and always available. **What problems is Snowplow solving and how is that benefiting you?** Now we can tracking all events of our clients with a simple changes in the frontend ### 27. A great product to help you with user event collection and tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Darren H. | Engineering Director - Platform and Data, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2019 **What do you like best about Snowplow?** - Access data in real time - It's an open platform - Snowplow as a company is great to work with **What do you dislike about Snowplow?** - You need to work on creating the reporting layer. It's understandable but it still puts ownership onto the team using it. **Recommendations to others considering Snowplow:** - Engage with Snowplow as a provider, they really know their product and the surrounding ecosystem really well. **What problems is Snowplow solving and how is that benefiting you?** - User analytics - Experimentation - ML-based products such as recommender systems. ### 28. Snowplow as user tracking component **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Snowplow?** I've used Snowplows trackers in a few projects and really liked it. Mostly used the Javascript tracker. **What do you dislike about Snowplow?** Customers sometimes view Snowplow as only through the components they provide when we at Solita are also capable of creating e.g. collectors with different languages and tools. I would be great if Snowplow could offer this FAQ type of thing for re-assuring that there are also other valid ways to use Snowplow OS components. **What problems is Snowplow solving and how is that benefiting you?** Fast development time and a generally nice fit to companies existing solutions e.g. Tag Manager ### 29. I had no idea what to do with my data until Snowplow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Snowplow?** I loved that they showed me ways to use my data that I never would have thought of. **What do you dislike about Snowplow?** The learning curve is a bit steep, but they are patient. **Recommendations to others considering Snowplow:** It's worth is to explore data that you didn't think you even had a use for. **What problems is Snowplow solving and how is that benefiting you?** I had so much data from all the shows and venues and they made me realize how many different ways I could use it. ### 30. Powerful data collection **Rating:** 4.5/5.0 stars **Reviewed by:** Jeremy N. | Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Snowplow?** Flexible and well-developed tracking. Strong open source base **What do you dislike about Snowplow?** Takes a fair amount of initial configuration, and may be worth it depending on your needs **What problems is Snowplow solving and how is that benefiting you?** Scalable cross-platform tracking to enable analysis and personalization ### 31. Leading in the industry, but setup could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Shamira A. | Online Business Manager and Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Snowplow?** The open source platform that can be installed on AWS= awesome! Amazing workflow and intuitive. **What do you dislike about Snowplow?** The set up is not easy and not as intuitive as the actual platform. A shame, but something that just needs to be done once, but correctly. **What problems is Snowplow solving and how is that benefiting you?** Data tracking and allows us to adjust marketing accordingly. - [View Snowplow pricing details and edition comparison](https://www.g2.com/products/snowplow/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+14%3A40%3A39+-0500&secure%5Bsession_id%5D=2916be6d-cc21-4808-81db-e46dc144a49d&secure%5Btoken%5D=6a989ee3a849c2cbf8a78090f3d7805f07d73ab5bc24b1a06ed00ead49b43a3d&format=llm_user) ## Snowplow Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Database** - Real-Time Data Collection - Data Distribution - Data Lake **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Security** - Access Control - Roles Management - Compliance Management **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Integrations** - Hadoop Integration - Spark Integration **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Platform** - Machine Scaling - Data Preparation - Spark Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Processing** - Cloud Processing - Workload Processing **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications ## Top Snowplow Alternatives - [Snowflake](https://www.g2.com/products/snowflake/reviews) - 4.5/5.0 (707 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,864 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - 4.6/5.0 (1,284 reviews)