Amplitude Analytics Reviews & Product Details

I like the dashboard views and how straightforward it is to build a dashboard with our charts and data in minutes. Shared dashboards keep everyone aligned and let anyone get an answer right away without waiting for a report. We can watch experiment results as they come in and adjust early, and spend less time debating the numbers. Amplitude Analytics also helps me see user journeys, where people drop off or struggle, and silent failures that might otherwise go unnoticed. I use that information to track feature usage and decide what to build next. The initial setup was straightforward too: we installed the SDK and generated our typed client in a day. Review collected by and hosted on G2.com.

The UI changes in the documentation tend to go out of date quickly. Setting up events one at a time can be slow. Bulk CSV imports help, but it’s easy for me to miss a required field like the event source, and then the event never shows up. I’d like clearer validation errors and faster feedback when I’m verifying instrumentation, such as a warning when an event hasn’t received data. Review collected by and hosted on G2.com.

I really enjoy analyzing the conversion funnel and releasing feature flags through Amplitude Analytics. I also like the artificial intelligence features, especially the agents and the analyses within the charts, which help me analyze each stage of the funnel, the drop-offs, and customer groups with more precision and speed. This facilitates my analyses and optimizes my time as a product manager. Review collected by and hosted on G2.com.

I have some difficulty analyzing customer retention and cohort groups in Amplitude Analytics. I can't easily identify how long a customer stayed in an option or persona, nor which other persona they activated afterward. I usually need to export the data to a spreadsheet and perform a separate analysis with AI. Review collected by and hosted on G2.com.

I like that Amplitude Analytics is really simple to use and makes it easy to get to what I need. I enjoy using the new agent to make queries; it figures out what I need quickly and does the charting and graphing. I can type or speak to it instead of fiddling with lots of settings, and I can search for and pull back data quickly. I think the charting is done well: it’s easy to find what I need, make charts that make sense, and switch between different chart types. I also find Pathways useful. It helps product managers see analytics about features and make decisions based on data quickly. I think it’s a quite good analytics tool and better than some competitors I’ve used, such as Pendo. Review collected by and hosted on G2.com.

There are a lot of settings, and sometimes I get kind of lost among the different charting options and settings. It took a while to figure out which charts to use, though it’s becoming clearer after using it for a bunch of years. I also sometimes have concerns about the quality of my data, so I have to double-check that what I’m looking at is valid. Review collected by and hosted on G2.com.

With agent templates and custom agent features, analysis has become much easier and more fun. Instead of doing manual investigations, agents are helping us expand the breadth and depth of our analysis, which saves a lot of time and helps us move things forward faster. for the beginners it's easy to learn too. Review collected by and hosted on G2.com.

Some of the product features, such as Agent Analytics, are confusing because it's hard to differentiate between Amplitude agents and our own agents.

Apart from that, from the end user's perspective, it requires manual intervention every time to check and use the right events, instead of getting recommendations from Amplitude itself about the most-used events or the right events marked by an admin. Review collected by and hosted on G2.com.

I like that the agent makes it easy for us to find answers to our business questions. It can use our codebase to select the events we need and build charts and dashboards around the questions we want answered. The agent has been spectacular lately. I also enjoy the dashboards and individual charts. Our dashboards give us a day-to-day health check on specific journeys, while feature-level charts show usage and drop-offs so I can see what’s working and drill down into why. Review collected by and hosted on G2.com.

I find Amplitude Analytics a little hard to get used to as a non-statistics major. It can be hard to understand formulas, pivots, groups, and the difference between unique, session, and overall event totals. Grouping events or numeric properties to answer business questions can also be hard to get right, and I had to work with engineers on one case. The agent can do this, but it is a slow and iterative process and takes its own time. I’d like the platform to offer more templates for common business scenarios, formulas, and dashboards. Review collected by and hosted on G2.com.

We’ve used Amplitude for years now and honestly it’s the first tab I open when someone asks “why did X drop?”. Funnels are the main thing for us. We use them a lot for onboarding and it’s pretty easy to see where people get stuck and slice it by segment. Feature adoption is the other big one. When we ship something new we can check within a few days if anyone’s actually using it.

We also keep an eye on how UI changes affect conversion. Before, a lot of that was gut feeling, now we can just look. Dashboards are flexible and I can set up something for another team without much hassle. Review collected by and hosted on G2.com.

The native HubSpot integration is pretty basic. We wanted product usage data in HubSpot so marketing and sales could actually use it, and the built-in option didn’t get us there, so we ended up building our own custom integration. Works fine now, but it was extra work I’d rather not have done. Review collected by and hosted on G2.com.

It was easy to set up in my codebase. The session replays are useful for understanding user behavior, and they’re also easy to share across teams. Large selection of integrations that are easy to set up. Review collected by and hosted on G2.com.

Sometimes even quick questions—like when a user last completed a particular event—end up requiring you to build a chart to find the answer. That makes it harder for people who are less experienced with the platform to self-serve and get simple information quickly. On top of that, the number of add-ons can be confusing, and it isn’t always clear what we actually have access to. Review collected by and hosted on G2.com.

I really find the AI addition in Amplitude Analytics to be a game changer. It saves me a lot of time and effort because now I don't need to understand the Amplitude dashboard in depth. I can just ask AI to find the data and create a chart for me, which is incredibly convenient. I also appreciate the timeline feature for debugging and user cohorts for production data. These features help me make important technical decisions, like determining how many users are on a specific OS version and whether it's safe to increase the minimum supported version. The tool also eases the creation of charts, enhancing my overall experience. Review collected by and hosted on G2.com.

I think the events in the user timeline are not in the correct chronological order, which they should be, and it creates confusion. This is a major issue I face as it creates doubt while debugging and requires extra effort to verify. Also, there's a learning curve that takes a few days to understand all the things, but after that, it's mostly a smooth ride. Review collected by and hosted on G2.com.

I'm relatively new to Amplitude, but I've already found it to be a genuinely powerful tool for our team. We've been using it to build dashboards and reports to track user engagement across both our ecommerce platform and our CMS — and getting both set up was far more straightforward than I expected.

What stands out most is how comprehensively it tracks interactions. Every click, session, and funnel step surfaces cleanly, and I haven't hit a wall when trying to drill into something specific. The filtering capabilities have been a real highlight — being able to filter results using properties from our Salesforce integration (like Salesforce account names and instance data) means our engagement reporting is actually tied to our real customer context.

Also, I love the AI assistant. It is just so easy to share your thoughts of what we want to build, and it just does for us. A little tweak here and there but the groundwork is done by the AI, which is a time saver Review collected by and hosted on G2.com.

The breadth of features can feel overwhelming at first. As a new user, discovering where everything lives takes time, and a more guided onboarding or contextual tips within the dashboard builder would help speed up that initial ramp.

At our company, we had our own simple learning paths/materials that helped. The ones on Amplitude University felt a little overwhelming. Review collected by and hosted on G2.com.

It’s a great way to instrument analytics events and give your team the tools they need for the most common analyses and dashboards you’ll use 90% of the time. Review collected by and hosted on G2.com.

The early versions of the AI assistant weren’t especially helpful, but it has been improving over time. It’s also clearly more limited than querying your own database for more sophisticated analysis; however, for the most common day-to-day needs, it’s still fairly robust. Review collected by and hosted on G2.com.