[ Amplitude Reviews ](https://www.g2.com/products/amplitude-analytics/reviews) [ Amplitude Reviews ](https://www.g2.com/products/amplitude-analytics/reviews) # Amplitude Analytics Features ##### ## Metrics (14) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## Reporting (7) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Identification (3) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Product Analytics (8) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Agentic AI - Product Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More ## Top-Rated Alternatives [ ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo") Pendo 4.4/5(1,807) ](https://www.g2.com/products/pendo-io-pendo/reviews) [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/amplitude-analytics/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. Amplitude Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11e714bd87d1a0b6c0a7dcbd46a01c61/pendo-io-pendo.png "Product Avatar Image") Pendo 4.4/5(1,807) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-pendo-io-pendo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a1e9c3a4487178e0881361329a48be9/heap-by-contentsquare.png "Product Avatar Image") Heap by Contentsquare 4.4/5(1,097) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare) ##### Categories on G2 [ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Product Analytics ](https://www.g2.com/categories/product-analytics) ##### Explore More [ Best identity verification software for small businesses ](https://www.g2.com/discussions/what-s-the-best-identity-verification-software-for-small-businesses)[ What is the most affordable vulnerability scanner for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-vulnerability-scanner-for-smbs)[ Best network management app for cloud services ](https://www.g2.com/discussions/best-network-management-app-for-cloud-services) [ Which engineering document management software supports role-based approval workflows and immutable revision history so every change is traceable back to who approved what? ](https://www.g2.com/discussions/which-engineering-document-management-software-supports-role-based-approval-workflows-and-immutable-revision-history-so-every-change-is-traceable-back-to-who-approved-what)[ What log analysis software integrates with cloud monitoring systems? ](https://www.g2.com/discussions/what-log-analysis-software-integrates-with-cloud-monitoring-systems)[ Pros and Cons Details ](https://www.g2.com/products/amplitude-analytics/reviews?qs=pros-and-cons) Show More [ Best identity verification software for small businesses ](https://www.g2.com/discussions/what-s-the-best-identity-verification-software-for-small-businesses)[ What is the most affordable vulnerability scanner for SMBs? ](https://www.g2.com/discussions/what-is-the-most-affordable-vulnerability-scanner-for-smbs)[ Best network management app for cloud services ](https://www.g2.com/discussions/best-network-management-app-for-cloud-services) [ Which engineering document management software supports role-based approval workflows and immutable revision history so every change is traceable back to who approved what? ](https://www.g2.com/discussions/which-engineering-document-management-software-supports-role-based-approval-workflows-and-immutable-revision-history-so-every-change-is-traceable-back-to-who-approved-what)[ What log analysis software integrates with cloud monitoring systems? ](https://www.g2.com/discussions/what-log-analysis-software-integrates-with-cloud-monitoring-systems)[ Pros and Cons Details ](https://www.g2.com/products/amplitude-analytics/reviews?qs=pros-and-cons)