Amplitude Analytics Features
Metrics (14)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 690 reviewers of Amplitude Analytics have provided feedback on this feature.
Engagement
Based on 681 Amplitude Analytics reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Based on 634 Amplitude Analytics reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions. 711 reviewers of Amplitude Analytics have provided feedback on this feature.
Custom Event Tracking
As reported in 716 Amplitude Analytics reviews. Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate. This feature was mentioned in 662 Amplitude Analytics reviews.
Return
As reported in 626 Amplitude Analytics reviews. Track user return rates and related metrics.
Conversions
Based on 690 Amplitude Analytics reviews. Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion. This feature was mentioned in 712 Amplitude Analytics reviews.
Engagement
Based on 662 Amplitude Analytics reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
As reported in 542 Amplitude Analytics reviews. Accurately determines where users close the app during their sessions.
Retention
Based on 639 Amplitude Analytics reviews. Accurately measures bounce rate.
Return
As reported in 578 Amplitude Analytics reviews. Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action. 660 reviewers of Amplitude Analytics have provided feedback on this feature.
Reporting (7)
Real-Time Reporting
As reported in 667 Amplitude Analytics reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. 613 reviewers of Amplitude Analytics have provided feedback on this feature.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 581 reviewers of Amplitude Analytics have provided feedback on this feature.
Segmentation
As reported in 682 Amplitude Analytics reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. 563 reviewers of Amplitude Analytics have provided feedback on this feature.
Unification Across Devices
As reported in 572 Amplitude Analytics reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
As reported in 692 Amplitude Analytics reviews. Allows users to easily build customized reports and dashboards.
Other (7)
User Data
Based on 661 Amplitude Analytics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Based on 490 Amplitude Analytics reviews. Report on keywords used in internal searches.
Load Time Monitoring
Track load times on different devices and systems. This feature was mentioned in 448 Amplitude Analytics reviews.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. 535 reviewers of Amplitude Analytics have provided feedback on this feature.
E-Commerce
Based on 431 Amplitude Analytics reviews. Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. 391 reviewers of Amplitude Analytics have provided feedback on this feature.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels. 403 reviewers of Amplitude Analytics have provided feedback on this feature.
Administration (4)
API / Integrations
As reported in 600 Amplitude Analytics reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
As reported in 540 Amplitude Analytics reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 703 reviewers of Amplitude Analytics have provided feedback on this feature.
User, Role, and Access Management
As reported in 725 Amplitude Analytics reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User Identification (3)
Demographics
Identifies user demographics like gender or age. 610 reviewers of Amplitude Analytics have provided feedback on this feature.
User Segmentation
Enables the view of analytic data based on user segment. This feature was mentioned in 769 Amplitude Analytics reviews.
Geolocation
Identifies users locations. 664 reviewers of Amplitude Analytics have provided feedback on this feature.
Tracking & Reporting (6)
Custom Event Tracking
Enables you to define custom events for analysis. This feature was mentioned in 797 Amplitude Analytics reviews.
Real-Time Insights
Based on 734 Amplitude Analytics reviews. Provides real-time reports.
Attribution
Measures user acquisition analytics. This feature was mentioned in 650 Amplitude Analytics reviews.
Dashboard
Provides a holistic summary of your data. 789 reviewers of Amplitude Analytics have provided feedback on this feature.
User Path Tracking
Displays a users progress throughout specific paths in an application. 771 reviewers of Amplitude Analytics have provided feedback on this feature.
User Activity History
As reported in 761 Amplitude Analytics reviews. Displays a users activity history.
Product Analytics (8)
Account-Level Analytics
As reported in 1037 Amplitude Analytics reviews. Ability to see analytics at the account level.
User-Level Analytics
Ability to see analytics at the user level. 1209 reviewers of Amplitude Analytics have provided feedback on this feature.
Segmentation
Based on 1170 Amplitude Analytics reviews. Ability to compare usage across segments such as role, company size, etc.
Funnels
As reported in 1229 Amplitude Analytics reviews. See how users move though a product via grouped page sequences
Alerts
As reported in 828 Amplitude Analytics reviews. Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
As reported in 950 Amplitude Analytics reviews. View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
Based on 728 Amplitude Analytics reviews. Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
As reported in 915 Amplitude Analytics reviews. Breadth and functionality of integrations with third-party products.
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 170 reviewers of Amplitude Analytics have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases 169 reviewers of Amplitude Analytics have provided feedback on this feature.
Adaptive Learning
As reported in 169 Amplitude Analytics reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 170 Amplitude Analytics reviews.
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 55 reviewers of Amplitude Analytics have provided feedback on this feature.
Cross-system Integration
Based on 57 Amplitude Analytics reviews. Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 57 Amplitude Analytics reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 57 Amplitude Analytics reviews.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.





