Amplitude Analytics Reviews & Product Details

Amplitude makes it really easy to understand how users move through our product. The funnel and pathfinder reports are especially helpful in spotting drop-offs, while cohort analysis gives us a clear view of retention and engagement. I like that it’s truly self-serve — our product and marketing teams can pull insights quickly without waiting on data teams. The integrations with tools like Segment and Braze make it even more powerful. Review collected by and hosted on G2.com.

The learning curve can feel steep at first, especially for non-technical users. Some advanced features take time to master, and the number of report options can be overwhelming until you get used to the platform. I’ve also noticed that dashboards can feel a bit heavy to load when multiple charts are added. Review collected by and hosted on G2.com.

It is easy to get real answers without waiting on the data team. Funnels, retention and path analysis feel natural and I can go from a hunch to a chart in minutes. Cohorts are my favorite part because I define a segment once and reuse it across reports and the dashbaord. For ease of use I would call it simple enough for PMs and marketers after a short ramp, but still powerful when you need to dig in.

For ease of implementation we added the web snippet and mobile SDKs and instrumented our core events in a single sprint. The tracking plan and event dictionary helped us avoid messy names. Docs were clear and the sample code saved us hours.

For customer support our CSM actually follows up, not just a bot. Tickets get a same day reply most of the time and the office hours were super helpful during onboarding. I wish some replies were less templated, but overall they are responsive and kind.

For frequency of use I am in Amplitude almost every day. I check a few core dashboards in the morning, then build ad hoc funnels a couple times a week. Leadership reviews the weekly product report straight from Amplitude links, which keeps us aligned.

For ease of integration it plays nicely with our CDP and warehouse. We send cohorts to our messaging tool, share charts to Slack, and backfill data from the warehouse without drama. Setting up permissions across spaces was a bit wierd at first, but once we set a convention it stuck. Review collected by and hosted on G2.com.

There is a learning curve once you move past the basics. Advanced formulas and very specific cohort logic take practice and I still trip over it ocassionally. If you rush the event schema you will spend time on cleanup later, so plan that upfront. The interface can feel busy and sometimes I forget where a chart was saved. Pricing is fair but can grow with event volume, so governance and archival matter. Export options could be a little more flexible. None of these are deal breakers. Overall I would definately reccommend it for teams that want trustworthy product analytics that people actually use. Review collected by and hosted on G2.com.

Amplitude makes it incredibly easy to analyze user behavior across our app and break it down into meaningful segments. The ability to create custom cohorts, run funnel analyses, and track retention over time gives us actionable insights we can use to optimize both marketing and product strategy. I especially like the flexibility of dashboards, how quickly queries run compared to other tools, and the integration options with our existing marketing stack. It’s become a central tool for our growth experiments and data-driven decision-making Review collected by and hosted on G2.com.

While powerful, Amplitude can feel overwhelming for newer team members. Some features require a learning curve, and occasionally the UI feels less intuitive than it could be — especially when managing complex dashboards or advanced computed properties. Pricing at scale can also become a concern for smaller teams, and we’ve found that some integrations require additional setup or support. Overall, nothing is a dealbreaker, but streamlining the UX and making onboarding smoother would make it even better. Review collected by and hosted on G2.com.

I really appreciate the helpful analysis Amplitude Analytics provides regarding active usage, engagement, product stability, and user feedback. It effectively supports both high-level dashboard views and in-depth user-level analysis. I find features like user streams, dashboards, and funnel charts extremely useful. The support and community engagement are fantastic, with excellent customer support, webinars, tech talks, and a Slack community, making my experience enriching. The regular community newsletters and sessions cater to different user levels, enhancing my learning and connection with other users. Review collected by and hosted on G2.com.

I find the customization options for visualizing textual data in Amplitude Analytics somewhat limited. Anytime I need to adjust or customize my visualizations for anything more than available in Amplitude (which is limited) , I have to download the data into spreadsheets and then manually make changes. This extra step can be cumbersome and interrupts the workflow. Review collected by and hosted on G2.com.

What I like best about Amplitude Analytics is how intuitive and powerful the platform is. It allows teams to easily understand user behavior, measure product performance, and make data-driven decisions without needing deep technical knowledge. The visualization and segmentation features make insights immediately actionable. Review collected by and hosted on G2.com.

The learning curve can be a bit steep at first, especially for people who are new to product analytics.

The roles and permissions for administration are somewhat limited; there should be better management and flexibility in access controls and user permissions.

need ai analitycs some Review collected by and hosted on G2.com.

It is in general easy to use especially the UI is very clean

Ease of integration with the backend is quite good and easy as well Review collected by and hosted on G2.com.

Features are kind of not straight forward, like I wanted to search old events (and see their content and fields), I still do not know where to find those, so to test I went to the live events page and then triggered the event everytime Review collected by and hosted on G2.com.

I appreciate Amplitude Analytics for its remarkable speed, particularly in generating charts and processing the daily event stream. These features provide me with immediate insights, allowing me to quickly assess user interactions and the performance of various features within my app. The speed of the charts means I don’t have to wait long to get critical data, which helps me make timely decisions. Additionally, the daily event stream offers substantial visibility into daily app usage patterns, giving me a detailed understanding of user behavior. This real-time insight is crucial for optimizing app performance and enhancing user experience. The onboarding process with Amplitude Analytics was also a pleasure, as it was quite easy and breezy, allowing for a smooth transition. I am so pleased with the product that I would rate it a 10 out of 10 in terms of recommending it to friends or colleagues. The decision to switch from Clevertap to Amplitude Analytics was primarily driven by the latter’s speed and efficiency, which significantly surpassed its predecessor. Review collected by and hosted on G2.com.

The plans get too expensive after a point for me Review collected by and hosted on G2.com.

Amplitude provides a robust set of features that are essential for customer success, PLG tracking, and data-driven product decisions. I especially like the ability to create custom charts and run in-depth analyses, which I’ve found to be among the best in the market. The integrations with platforms like Segment are smooth and well-documented, making it easier to fit Amplitude into our existing stack. These capabilities allow us to double down on what customers love while identifying areas for product improvement. Review collected by and hosted on G2.com.

The sidebar navigation isn’t very intuitive, the hamburger menu hides key features, and it can be difficult to quickly access live or recent data compared to tools like Datadog. A “quick actions” section would make exploration much faster. While documentation is helpful, it could be enhanced with more video demos or SDK tooling walkthroughs. Adding AI-powered assistants or guided agents for integration could also significantly reduce the learning curve and setup effort. Review collected by and hosted on G2.com.

Amplitude has transformed how we validate decisions. It’s used every hour because anyone on my team can independently get answers because it's that easy to use. Beyond analytics, we rely on it for troubleshooting, diagnosing issues, and tracking system health, with alerts when something goes wrong. And of course, the best part is the A/B testing functionality in funnels. Review collected by and hosted on G2.com.

- Using formulas is challenging (I can't calculate product stickiness correctly)

- Editing graphs from my own Home page duplicates a drafts and saving it won't affect the original

- Segmentation analysis doesn't have the same functionality like funnels (like significance) Review collected by and hosted on G2.com.

I love how Amplitude Analytics provides valuable insights into user behavior, showcasing how people navigate through the app, identify where they get stuck, and evaluate conversion efficiency. This capability is incredibly important for assessing new features and maintaining the health of core app flows. I appreciate the ease of setting up charts and dashboards, which align perfectly with my expectations when interacting with the interface through buttons or elements. The addition of the AI-helper has enhanced my experience significantly, enabling me to easily query for insights and swiftly set up analyses like understanding time to conversion, with the flexibility to make adjustments as needed. These features collectively make Amplitude Analytics an essential tool for product analytics, and I would highly recommend it to others, rating it a perfect 10. Review collected by and hosted on G2.com.

I find it hard to explain to my engineers how they should send stuff to Amplitude. When it's a new person, I would like some help in explaining what I would like and how they can set it up. I also tried to set up a connection to Airship but it failed. Review collected by and hosted on G2.com.