# Fullstory Reviews **Vendor:** Fullstory **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,048 ## About Fullstory Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. ## Fullstory Pros & Cons **What users like:** - Users value the **ease of use** of Fullstory, appreciating its intuitive design and responsive support team. (63 reviews) - Users value the **real-time validation of customer feedback** provided by Fullstory, enhancing their understanding of user behavior. (58 reviews) - Users value the **responsive customer support** from Fullstory, enhancing their experience with personalized and thoughtful assistance. (52 reviews) - Users value the **granular insights** that Fullstory provides, enhancing support and decision-making for product improvements. (46 reviews) - Users value the **granular data analytics** of Fullstory, enabling deep insights into user interactions and product growth. (39 reviews) - Users appreciate the **session replay feature** of Fullstory, enhancing insights into user interactions and improving support efficiency. (35 reviews) - Analytics Expertise (32 reviews) - User Behavior Tracking (31 reviews) - Users value the **insightful user behavior analytics** provided by FullStory, enhancing decision-making and optimizing experiences effectively. (30 reviews) - Users value the **insightful customer understanding** provided by Fullstory, enhancing their ability to improve user experiences. (29 reviews) **What users dislike:** - Users experience a **significant learning curve** with FullStory, making initial navigation challenging despite good support. (32 reviews) - Users face **customization limitations** and challenges with performance and data management in Fullstory, impacting usability. (27 reviews) - Users find that the **setup process is quite difficult** , often requiring extensive exploration and internal communication. (17 reviews) - Users find the **missing features** in FullStory limit usability, particularly in analyzing time frames and historical metrics. (17 reviews) - Users find **limited features** in Fullstory, particularly in journey setup and data sharing, which reduces usability. (16 reviews) - Users find the **steep learning curve** of Fullstory challenging, requiring significant time and training to master effectively. (16 reviews) - Users struggle with **data inaccuracy** , finding it difficult to extract actionable insights amidst overwhelming volumes of information. (13 reviews) - Complexity Issues (12 reviews) - Users find Fullstory **expensive** , especially at higher account levels with additional costs for premium features. (12 reviews) - Data Management (10 reviews) ## Fullstory Reviews ### 1. Good tools for analysis of web application **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel G. | Senior Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Easy to use view of heatmaps and recordings **What do you dislike about Fullstory?** Sometimes it can be a little hard to create certain segments and analysis if you're not well versed with the software **What problems is Fullstory solving and how is that benefiting you?** Reviewing issues in the user experience and sharing those with other stakeholders ### 2. Mixed feelings when using FullStory **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Fullstory?** The main use of FullStory for us is the recorded sessions, especially around proof-of-concepts. It's very useful to be able to go back and see how the user interacted with the system. **What do you dislike about Fullstory?** The system is complex, watching videos is not scalable and it's difficult to get quantitative insights from it for a SaaS B2B use case. **What problems is Fullstory solving and how is that benefiting you?** FullStory helps us see how users interact with our system and what issues they face. ### 3. Easy to implement **Rating:** 4.0/5.0 stars **Reviewed by:** Beatrice T. | Founder, COO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Fullstory?** Straightforward integration and excellent customer service. **What do you dislike about Fullstory?** Lack of multi-lingual support so every language had to be reproduced seperately. **What problems is Fullstory solving and how is that benefiting you?** Onboarding resources ### 4. My first experience with Full Story **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Being able to help customers by seeing their pain points and being able to verify there is an issue with our software. **What do you dislike about Fullstory?** There is a lot of information to learn. I don't dislike it, I just am a little overwhelmed. **What problems is Fullstory solving and how is that benefiting you?** I am able to the session replay to see an issue a customer is having. Sometimes I am not able to recreate or verify an issue, but with Fullstory, I can see exactly what the customer is seeing. ### 5. Fullstory Review **Rating:** 5.0/5.0 stars **Reviewed by:** Kishan J. | Managed Security, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like that allows me to see what my customers are seeing. **What do you dislike about Fullstory?** It's not always the most intuituve platform. **What problems is Fullstory solving and how is that benefiting you?** I can see what my customers are seeing so I can expericnce their issues with them and resolve them much quicker. ### 6. Amazing Product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** How we can reply user sessions. How we can record interactions. How we can integrate external platforms, like logging. How we can hide sensitive information. How we can create multiple accounts. How easy we can integrate it! The amazing support! **What do you dislike about Fullstory?** How to enroll users. How to create new accounts. How to allocate sessions, It would be great to allocate them dinamically based on past usage and future trends. **What problems is Fullstory solving and how is that benefiting you?** Debugging issues in production. Understading customer's journey and usage. ### 7. Great tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Our team loves fullstory. In particular the heat maps and recorded sessions are a great way to better understand what our customers are doing on our site and any pain points/road blocks they may have. **What do you dislike about Fullstory?** I wish there were more options around the nodes in the journey mapping to allow for great detail in seeing how users flow to/from particular pages to page types **What problems is Fullstory solving and how is that benefiting you?** Understanding what aspects of our pages our customers are or arent engaging with ### 8. Supremely Useful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** This is one of the best ways to test, qc, and investigate user-facing issues. Cannot be happier with the product. **What do you dislike about Fullstory?** Seems to be flaky when users have ad-blockers enabled. **What problems is Fullstory solving and how is that benefiting you?** Allows us to see what was shown on user side. Can easily confirm existence of bugs and provide guidance on how to resolve. In our industry, it's also supremely important to know what was shown to customer from a regulatory standpoint, so there's never any confusion with fullstory. ### 9. Fullstory has been a very rewarding and insightful experience **Rating:** 4.5/5.0 stars **Reviewed by:** Dan M. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ability to gain firsthand insight into user journey, painpoints. Funnels, Heatmaps and Segments are really helpful **What do you dislike about Fullstory?** Nothing really. It's a huge improvement from other tools I have used **What problems is Fullstory solving and how is that benefiting you?** The ability to view customer journeys and solve their frustrations. ### 10. Great tool if privacy isn't top priority **Rating:** 3.5/5.0 stars **Reviewed by:** Zach C. | Program Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It works so well and is easy to use! Their suppor tis great. **What do you dislike about Fullstory?** Fullstory un fortunately is a 3rd party so we need to mask a lot of data on the fool. **What problems is Fullstory solving and how is that benefiting you?** It's solving our need to observe users! ### 11. Excellent visibility for troubleshooting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The log of user events complete with video data is unmatched in terms of evaluating specific account errors users experience. It also helps verify if a client followed the troubleshooting steps! **What do you dislike about Fullstory?** Search UI does require some use before it becomes intuitive. **What problems is Fullstory solving and how is that benefiting you?** Fullstory provides a comprehensive look at user sessions and stores the information in an accessible and thorough way. The ability to playback session data and pinpoint error occurrence is an excellent addition to your workflow. ### 12. Gives us incredible visibility into our users workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa B. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is super easy to use. I set up funnels to monitor new feature launches which took me no time at all to figure out when I first used the tool. The visibility it provides for Product teams is incredible. You learn all kinds of things about the flow of your product you didn't know. **What do you dislike about Fullstory?** Nothing! It's a great tool to have in your organization. **What problems is Fullstory solving and how is that benefiting you?** - User experience visibility - Common points of frustration - Discoverability ### 13. Predatory Auto Renewals **Rating:** 3.5/5.0 stars **Reviewed by:** Amir Z. | CEO & Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Fullstory?** Our team signed up for full story to get more insights on customers to understand which features were most used from which accounts to help us build a better product. **What do you dislike about Fullstory?** It gave great data, but I don't feel like we ever got full use of the product, and it might have been because of how we were using it for customerrstand what features and activities were more desired by our success to unde customers. **What problems is Fullstory solving and how is that benefiting you?** FullStory provides usage analytics to help understand how users are engaging with what features and products. ### 14. Great tool for tracking users' behavior **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2024 **What do you like best about Fullstory?** What I like best about Fullstory is how helpful it is when we need to understand users' behavior in our app, as we can easily track what they're doing. **What do you dislike about Fullstory?** For what I'm doing with Fullstory, it answers my needs to the fullest **What problems is Fullstory solving and how is that benefiting you?** It helps us understand what problems our users have when using our app - we can quickly identify those problems and address them ### 15. Great for internal and external research **Rating:** 5.0/5.0 stars **Reviewed by:** Asianna R. | Lead PA, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** Being able to research client and internal concerns and getting to the root of the problem. **What do you dislike about Fullstory?** Nothing, I really enjoy using this product for client success. **What problems is Fullstory solving and how is that benefiting you?** It allows me to deep dive into client and internal issues ### 16. All the data you could want **Rating:** 3.5/5.0 stars **Reviewed by:** Sarah P. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It's a great platform that has the ability to take a world of data and funnel it into charts and flows.The visual graphs and customer journy view are great. **What do you dislike about Fullstory?** No set reports - everything is manual to create. Lots of data and can be overwhelming to use and know where to start. **What problems is Fullstory solving and how is that benefiting you?** Understanding the flows of our customer journey, where their pain points are and how we can make it better for our online customer. ### 17. Good functionality, not great UI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It provides great insights into our users' daily actions. **What do you dislike about Fullstory?** It is hard to navigate, and understand what feature does what. As a result, I've had no motivation to explore Fullstory beyond my immediate functionality. **What problems is Fullstory solving and how is that benefiting you?** Fullstory allows us to view our users' exact trajectory throughout the product. It helps us view user actions that may not have analytics events attached to them, and provides a holistic view of what our users are doing on our platform. ### 18. Great for keeping everyone honest **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Love fullstory for keeping track of analytics and full replays of customer sessions. We have used this service many times to investigate bugs and determine next steps in our case process. Great UI. **What do you dislike about Fullstory?** I think I get a lot of unneeded notifications when logging on to their website that I don't find helpful. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps me analyze how our customers use our platform and follow up with training and other assistance to imporve their experience. ### 19. How FullStory Boosted BEES' Data Analysis and User Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas F. | Conselheiro, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Fullstory?** FullStory has been a game-changer for us at BEES. It has significantly expanded our data analysis capabilities within the Business Intelligence team. The seamless integration with Amplitude makes it effortless to identify events and track issues, making data management a breeze. The pre-built QPIs like RageClick, ErrorClick, and DeadClick are valuable, but what truly sets FullStory apart is the flexibility it offers. You can create custom segments, metrics, and dashboards to gain deeper insights and improve user experience. FullStory allows us to delve into the user's journey on our platform, all while ensuring data security and compliance with LGPD. Since implementing FullStory, our management has experienced exponential growth. **What do you dislike about Fullstory?** Inneficiency to track on Apps, since FullStory was originally disegned for web, it do not have all the features for APPs **What problems is Fullstory solving and how is that benefiting you?** Understand where users face fricction inside my platform ### 20. The Fullstory, the Bad, and the Ugly! **Rating:** 4.0/5.0 stars **Reviewed by:** Jeffrey M. | Senior Security Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory has saved our bacon so many times! What a lovely way to dive into some data! **What do you dislike about Fullstory?** Dark Mode would be cool, maybe they have it, but I can't find the feature. **What problems is Fullstory solving and how is that benefiting you?** Diving deep into our app. ### 21. Great tool for website analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Nick M. | Senior Growth Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Heatmapping tool and videos to watch user behavior on the website. **What do you dislike about Fullstory?** Take a lot to set up the initial product and needs to be maintained. **What problems is Fullstory solving and how is that benefiting you?** Learning how users use the page from a KPI standpoint and eCommerce ### 22. Senior Customer Service Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Being able to look at the customer's journey while ordering is helpful when correcting any actions with a customer. It is extremely easy to learn to use and when we've reached out to customer support, they've gotten back to us quickly. **What do you dislike about Fullstory?** Sometimes when I search by name, I can't find a customer. **What problems is Fullstory solving and how is that benefiting you?** When a customer does an incorrect action or uses a feature incorrectly, we're able to identify this quickly and triage the situation. ### 23. A window into your customer's thoughts and feelings as they browse your website **Rating:** 4.5/5.0 stars **Reviewed by:** Gareth S. | Sessional Lecturer - Bachelor of Fashion (Enterprise) - Fashion Ecommerce , Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ability to pinpoint customer friction points and calculate the revenue impact. **What do you dislike about Fullstory?** Can be a little tricky to get fully set up with a headless website. **What problems is Fullstory solving and how is that benefiting you?** Helping us to identify customer friction points, understand revenue impact. ### 24. Must have for Ecommerce Funnel Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** kevin z. | Group Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The heatmaps feature on fullstory is a helpful way to visualize which design elements resonate with our users. **What do you dislike about Fullstory?** I wish Fullstory would give me a way to export data to a csv. THere are times when I want to export it as a CSV to analyze in Excel or connect it with our data analytics tools such as Sigma, Looker, etc. **What problems is Fullstory solving and how is that benefiting you?** I need to understand how to optimize our pre-purchase funnel for conversions. ### 25. Very insightful~ **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fullstory?** Video review of user's actions -- provide a great inisght into how product is used **What do you dislike about Fullstory?** more tags to be able to find actions would be helpful **What problems is Fullstory solving and how is that benefiting you?** Understanding users ### 26. FullStory Novice **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I have used behavioral data platforms in the past and have found Fullstory the easiest to use. **What do you dislike about Fullstory?** I think Fullstory could work on having better organization on the UX side. It can be a bit disorganized and hard to find certain aspects of the program without prior knowledge. **What problems is Fullstory solving and how is that benefiting you?** I mainly use Fullstory for heatmaps to track our customer journies on the site and better optimzie and implement strategies for our landing pages. ### 27. FullStory has been instrumental in monitoring our funnels, customer journey, and pain points **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Director of Marketing & Customer Experience, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Fullstory?** FullStory's ability to quickly setup and iterate useful Dashboards to track user actions. Dashboards have been invaluable in sharing data quickly across teams and comparing data sets over various time periods. **What do you dislike about Fullstory?** Integration with other tools and export of data limits the functionality of the product as part of a larger tech stack. **What problems is Fullstory solving and how is that benefiting you?** FullStory allows me to track user interactions in real-time, as well as aggregate past data for ease of reporting. It also allows me to find new pain points easily, so I can address them with our team. ### 28. It is easy to use and I get so many valuable info on it. **Rating:** 5.0/5.0 stars **Reviewed by:** Don H. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Easy to implement and get user feedback instantly. **What do you dislike about Fullstory?** Price and hard for those who are not developer. **What problems is Fullstory solving and how is that benefiting you?** Monitor user behavior and help optimize the hi flow or catch issue that is hard to test ### 29. Great for customer review **Rating:** 4.5/5.0 stars **Reviewed by:** Thanh N. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Being able to see how customers interact with our platform **What do you dislike about Fullstory?** The filters are a little hard to use but premade dashboards are useful **What problems is Fullstory solving and how is that benefiting you?** How are people interacting with our system? Good and bad features ### 30. Good analytical tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Heatmap, Scroll map, Funnel performance, Live recording **What do you dislike about Fullstory?** The lack in tutorials and online support. **What problems is Fullstory solving and how is that benefiting you?** The rage click function helps us to identify errors in the system and observe how this issue is triggered from live recording. Heatmap and scroll map help me to know what features on the page has most user engagement which allows us to reorder items on the page and look deeper into the follow up user journey. ### 31. Best product for reviewing sessions and debug **Rating:** 4.0/5.0 stars **Reviewed by:** André G. | Senior Product Designer, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** The ability to view sessions from users. **What do you dislike about Fullstory?** The metrics sync with other analytic produts is a pain. **What problems is Fullstory solving and how is that benefiting you?** Understanding problems customers are having while using our product with session replay. ### 32. Fullstory is a powerful and user-friendly tool that has greatly benefited our team. **Rating:** 4.5/5.0 stars **Reviewed by:** Swapna S. | Software Engineer I, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Session Recording with URL and sensitive data privacy, also customer support is very good, and It is very easy to Implement and use. **What do you dislike about Fullstory?** Frequency of Use such as API calls is too frequent and cannot understand the exact event. **What problems is Fullstory solving and how is that benefiting you?** Fullstory has significantly enhanced our ability to understand user behavior and improve our website's user experience by addressing performance issues during high traffic, enhancing customization options, and introducing more advanced analytics features ### 33. Awesome Experience **Rating:** 4.5/5.0 stars **Reviewed by:** waqar M. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** It gives the network tab also to monitor which API calls happend in the background **What do you dislike about Fullstory?** Nothing to dislike, all in all its a good product. **What problems is Fullstory solving and how is that benefiting you?** We solving the user expericence bugs and issues. ### 34. Fullstory is insightful **Rating:** 5.0/5.0 stars **Reviewed by:** christian h. | Team Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It gives employees a peek at what happens behind the curtain. Very interesting to watch the fluxuations of activity on our website. **What do you dislike about Fullstory?** That there isn't a brief training for those given access to understand its full capacity. **What problems is Fullstory solving and how is that benefiting you?** I primarily use it to monitor activity on the site via. number of weekly visitors. Reassuring to see how high the number is, gives me confidence we'll be around for another 50 years. ### 35. FullStory really helps our organization and we used to understand user behavior in a really deep way **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The metrics that are shown there. Is really straight forward and insightfull **What do you dislike about Fullstory?** Could have a section to understand the source of users behavior. With metrics tools like Adobe Analytics we can understand the data coming trough specific touchpoints and understand better clicksource behavior separately. **What problems is Fullstory solving and how is that benefiting you?** We are able to understand how the users behave into each section of our product, mainly on the website, that is our focus using this tool. ### 36. Integral part of my day to day **Rating:** 5.0/5.0 stars **Reviewed by:** Brian W. | Ops, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** User stories are super important in debugging our software. **What do you dislike about Fullstory?** Sometimes the search function is difficult to use **What problems is Fullstory solving and how is that benefiting you?** Allowing me to find user sessions easily to see how people interact with the software ### 37. The most useful tool for investigation and customer resolution **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** So easy to use, can pull data/reports on almost anything. Helps me understand the customer journey, how they interact with the platform, understand app usage. Has tremendously helped me investigate how a native integration was setup and what the customer path was to installing the app **What do you dislike about Fullstory?** Need to pay to integrate the data with our data tool (looker) **What problems is Fullstory solving and how is that benefiting you?** Ability to view user clicks/steps How customers interact with the platform ### 38. Very useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is a fantastic and incredibly useful tool that helps me review activities and troubleshoot issues. **What do you dislike about Fullstory?** It can be a mild challenge navigating to specific points I want to review. **What problems is Fullstory solving and how is that benefiting you?** Sometimes I need to get a better idea of what has occurred than people are able to express to me, they may not notice details in the moment that are highly important, and FullStory helps me find that information. ### 39. Review of Full Story **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Ability to view sessions, heatmaps and receive behavioral analytics. Implementation is really simple to complete, just add it to your tag management solution and you're good to go. Use it often to troubleshoot user issues and to generate future a/b testing platforms. **What do you dislike about Fullstory?** Sometimes the session recording isn't fully reflected, with instances where parts of the session are skipped. **What problems is Fullstory solving and how is that benefiting you?** Understanding user's challenges with our website and navigational patterns of users. ### 40. The best ux analytics tools I have ever come across **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Customisation and fkexibility is all I like about FS which essentially makes it powerful tool in my opinion., We were able to ingest our customer dimensions/metrics into this platform to understand certain sepcific behaviours. **What do you dislike about Fullstory?** While the tool itself is powerful, the only drawback I felt is that it takes a little bit figuring out before you could do any analysis and understand as there is a lot going on in the interface. Staff at FS were very kind in running us through "how to use" the platform exhaustively which helped **What problems is Fullstory solving and how is that benefiting you?** Validating new design's efficiency and ways in which it can be improved from actual users pov ### 41. Easy to use and user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Fullstory?** I'ts very convinient that we have 3 diffferent organizations and the users are added sepratly for each one of them. I also love the funnel section. **What do you dislike about Fullstory?** The visibiluty of the journies. Maybe there is another way to change it so it will look better. **What problems is Fullstory solving and how is that benefiting you?** We would like to retainr more people and understant their behaviour. ### 42. FullStory KFC Ec **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos C. | Especialista Regional eCommerce, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The amount of data that you have is amazing **What do you dislike about Fullstory?** Its dificult to understand all the data that you have **What problems is Fullstory solving and how is that benefiting you?** To knon flows that are not working, or death clicks too ### 43. I love the tool but the emojis... **Rating:** 4.0/5.0 stars **Reviewed by:** Chiara G. | Global Digital Marketing Coordinator - Digital Project manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** I love the tool but the emojis are sooo confusing - they should be consistent with the actions undertaken by the users, for the rest I love it, it gives great insights and helps a lot with improving page content/structure. **What do you dislike about Fullstory?** the emojis, they are not consisten with the actions of the users **What problems is Fullstory solving and how is that benefiting you?** heatmaps helped me in understading that visitors don't scroll to the end of the page ### 44. A great and intuitive tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Ease of use, features are very valuable, good user experience **What do you dislike about Fullstory?** Lack of the ability to filter views based on customers \ domain \ user (depends on the business) **What problems is Fullstory solving and how is that benefiting you?** Fullstory provides insights on the user experience of our customers. This helps us grasp the way our users experience our products, what they like and dislike, where they struggle, how they interact with our products. This is highly important. ### 45. A great tool for understanding user behavior and improving user experience **Rating:** 4.0/5.0 stars **Reviewed by:** ariel e. | Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Fullstory?** I like how FullStory allows me to see how users interact with my website or app in real time. I can watch session replays, analyze heatmaps, and get insights into user behavior and feedback. I also like how FullStory integrates with other tools that I use, such as Google Analytics, Zendesk, and Slack. This makes it easy to share data and collaborate with my team. FullStory is easy to set up and use. It has a simple and intuitive interface, and it does not slow down my website or app performance. **What do you dislike about Fullstory?** One thing that I dislike about FullStory is the pricing. It is quite expensive compared to other similar tools, and it does not offer a free plan. I wish they had more flexible and affordable options for small businesses and startups. Another thing that I dislike about FullStory is the data retention policy. FullStory only stores data for a limited period of time, depending on the plan. I would like to have more control over how long I can keep and access my data. **What problems is Fullstory solving and how is that benefiting you?** FullStory is a tool that helps us improve our app by capturing and analyzing the user experience. It enables us to identify and fix bugs by recording the exact steps that led to them. It also helps us understand how the user interacts with the app and what features they use the most. ### 46. Useful & Multi Functional **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** A multi-functional tool that allows us to track users' behaviour across all parts of our website. Used frequently by all members of the teams in the office. **What do you dislike about Fullstory?** The learning curve can be steep at the beginning, but the account representative and the support team have been incredibly helpful in guiding us through the site. **What problems is Fullstory solving and how is that benefiting you?** Analysing problems within the website, helping us increase conversion and positive user feedback. ### 47. Missing the 1 on 1 sessions. Not very intuitive, very difficult to know what works **Rating:** 2.5/5.0 stars **Reviewed by:** Maya H. | UXR, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Dashboards are great way to look at thr info **What do you dislike about Fullstory?** No way to tell what i did is working. Dont rely on it. **What problems is Fullstory solving and how is that benefiting you?** Measuring data and good preview and dashboard ### 48. It shared all the logs and precise logs that is required for us to find out the bugs. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** User friendly, easy to use, logs capturing **What do you dislike about Fullstory?** There is nothing as such that we have noticed so far. **What problems is Fullstory solving and how is that benefiting you?** When a customer reports any issue with our Platform. We check the logs, network tab where it shows the error codes. This helps us to create a full report and share it with our engineering team, who then work on the exact issue reported and fix the bugs. ### 49. Fullstory and my team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The transparency it offers, providing clear insights into user behavior and team performance. **What do you dislike about Fullstory?** The occasional lag that can interrupt the workflow and delay real-time updates. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us understand user behavior and interactions in detail, which improves our ability to enhance customer experience and streamline our workflows. It also assists in identifying and resolving issues quickly, ensuring smoother operations and better performance monitoring for our team. ### 50. Started as a great experience, and just gotten better as the product gotten much easier to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Performing a real usability session with a real user, without the logstics from us and the pressure on the user **What do you dislike about Fullstory?** Multiple times needed help from a developer to set up certain flows (Which makes sense, yet if theres a way to improve it would be great) **What problems is Fullstory solving and how is that benefiting you?** Know how exactly users are using a feature after releasing it, without the logistics of setting up a usability session ## Fullstory Discussions - [What does FullStory record?](https://www.g2.com/discussions/what-does-fullstory-record) - 1 comment, 2 upvotes - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) - 2 comments, 1 upvote - [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) - 2 comments, 1 upvote - [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) - 2 comments, 1 upvote - [View Fullstory pricing details and edition comparison](https://www.g2.com/products/fullstory/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-05-15+21%3A59%3A47+-0500&secure%5Bsession_id%5D=8b86e4dc-8927-47f8-894f-8757d01f3e8d&secure%5Btoken%5D=c30de557ae3731ae2e78ad4cd6e3e8bbec1d9ee8c9b6ff29221e14213f4c5a1b&format=llm_user) ## Fullstory Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - 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[Survicate](https://www.g2.com/products/survicate/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Fullstory Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **User Analysis** - Survey Implementation - Data Analysis **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Generative AI** - AI Text Summarization **Scalability and Performance - Generative AI Infrastructure** - AI High Availability - AI Model Training Scalability - AI Inference Speed **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Self-Service Experience** - Mobile Optimization - Personalization **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Administration** - Data Storage - A/B Testing - Integrations **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Cost and Efficiency - Generative AI Infrastructure** - AI Cost per API Call - AI Resource Allocation Flexibility - AI Energy Efficiency **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Visitor Information** - User Identification - Search Box **Walkthrough Type** - Text Bubble Walkthroughs **Generative AI** - AI Text Generation **Integration and Extensibility - Generative AI Infrastructure** - AI Multi-cloud Support - AI Data Pipeline Integration - AI API Support and Flexibility **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Security and Compliance - Generative AI Infrastructure** - AI GDPR and Regulatory Compliance - AI Role-based Access Control - AI Data Encryption **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Usability and Support - Generative AI Infrastructure** - AI Documentation Quality - AI Community Activity **Analytics - Digital Adoption Platform** - Analytics **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Fullstory Alternatives - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 4.6/5.0 (837 reviews)