# Fullstory Reviews **Vendor:** Fullstory **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,049 ## About Fullstory Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. ## Fullstory Pros & Cons **What users like:** - Users find Fullstory's **ease of use** exceptional, enhancing insight gathering and overall customer experience management. (55 reviews) - Users value how **Fullstory brings customer feedback to life** , providing insights into user behavior and driving actionable solutions. (51 reviews) - Users appreciate the **exceptional customer support** from Fullstory, valuing responsive and personalized assistance for effective usage. (45 reviews) - Users appreciate Fullstory for its **detailed user interaction insights** , enhancing product support and growth through real-time analysis. (38 reviews) - Users value the **granular data analytics** from Fullstory, enabling deeper insights and better product support improvements. (36 reviews) - Users appreciate the **session replay feature** of Fullstory, enhancing insights into user interactions and improving support efficiency. (33 reviews) - User Behavior Tracking (30 reviews) - Analytics Expertise (29 reviews) - Users value the **insightful user behavior analytics** provided by FullStory, enhancing decision-making and optimizing experiences effectively. (28 reviews) - Features (25 reviews) **What users dislike:** - Users experience a **significant learning curve** with FullStory, feeling overwhelmed by data and functionality initially. (25 reviews) - Users experience **customization limitations** with Fullstory, which hampers their ability to optimize usage effectively. (24 reviews) - Users experience **missing features** like limited time frame analysis and inadequate historical data comparison in FullStory. (16 reviews) - Users find Fullstory's setup process **challenging and time-consuming** , often requiring additional help to ensure everything is configured correctly. (14 reviews) - Users find the **limited features** in Fullstory hinder effective data sharing and journey mapping, affecting usability. (14 reviews) - Users find Fullstory **expensive** , especially at higher account levels with additional costs for premium features. (12 reviews) - Users find the **steep learning curve** of Fullstory challenging, requiring significant time and training to master effectively. (12 reviews) - Users struggle with **data inaccuracy** , finding it difficult to extract actionable insights amidst overwhelming volumes of information. (11 reviews) - Complexity Issues (10 reviews) - Data Management (9 reviews) ## Fullstory Reviews ### 1. Comprehensive behavior analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Amy G. | Sr. Growth Marketing Manager at Dolby Cloud Solutions, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** FullStory does a great job generating data first and then allowing you to dive into session recording once you are seeking an answer to something specific. This is a huge timesaver. **What do you dislike about Fullstory?** It seems to have a hard time reading embedded video players (such as Vimeo) in heatmaps. It also does not seem to have a great way to view organic traffic breakdowns. **What problems is Fullstory solving and how is that benefiting you?** FullStory is a great tool to support a comprehensive CRO program ### 2. Head of Global Revenue Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan C. | Head of Global Revenue Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Really simple to launch through GTM, took 5 mins. Overall, nice UI and ease navigate. Responsive team, always on hand to help if needed **What do you dislike about Fullstory?** Limited training hours as part of the onboarding, which are also outsourced, so some knowledge can be missing since it's not provided by FullStory themselves. **What problems is Fullstory solving and how is that benefiting you?** It's helping us quickly find and resolve bugs in our new platform; it's been really useful during our Beta phase as we ramp-up usage. ### 3. Helping CS in SOOO Many Ways!! **Rating:** 4.0/5.0 stars **Reviewed by:** Miranda F. | Senior Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love the fact that I can share small clips of certain actions. The filtering in the search is very detailed. **What do you dislike about Fullstory?** I wish there was a place I could go to view all my recently view Full Stories. **What problems is Fullstory solving and how is that benefiting you?** I am able to review issues that are reported. I can see them happen and am able to report this back to our technical team. It really helps nail down the time an error occurred. ### 4. Love being able to see what users are doing and proving them wrong **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Fullstory?** Proving users wrong when they say they didn't do something. **What do you dislike about Fullstory?** Not going back forver but I get that it is data based **What problems is Fullstory solving and how is that benefiting you?** Seeing what products users are accessing ### 5. Fullstory - Learning like a fly on the wall **Rating:** 5.0/5.0 stars **Reviewed by:** Beau H. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is a phenomenal tool used to see first hand what the users are experiencing. This is helpful for any teams involved with customer touch points and product designs. Nothing quite like seeing a replay of the UX and learning from the film. **What do you dislike about Fullstory?** No dislikes as it pertains to my day to day. Not sure about the ease of implementation as it was set up before my start. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps me provide the best customer service to the partners I am onboarding. Through the session replay, I am able to trouble shoot any issues with our support team without wasting the partners valuable time trying to nail down the issue. ### 6. Great Tool to Get Valuable Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Laura C. | UX/UI Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like that I can see the recordings, clicks and scroll maps of the users to improve the overall UX Experience. I also get Key Metrics like Conversion Rate per click **What do you dislike about Fullstory?** I would like to get more insights into error clicks and bounce rate, it lets me know the percentage, but I can't see what's actually happening **What problems is Fullstory solving and how is that benefiting you?** I can make improvements to the website by checking the most clicked buttons per page ### 7. Fullstory is essential to our work **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa T. | Application Support II, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Being able to see what a client did and experienced is incredibly helpful, as email communication isn't always the best. It saves us a lot of time and effort. **What do you dislike about Fullstory?** Sometimes it is very difficult to find the specific sessions you are looking for. **What problems is Fullstory solving and how is that benefiting you?** Fullstory solves the issue of clients not clearly communicating what they are experiencing. It saves us a lot of time to be able to just watch what they experienced. ### 8. Couldn't live without it. **Rating:** 5.0/5.0 stars **Reviewed by:** Justin S. | Senior Customer Success, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It is such a powerful tool that is userfriendly and has the ability to track complex data points. **What do you dislike about Fullstory?** Sometimes the interface can be confusing. But that is simply due to the large amount of features available and the data that can be shown at once. **What problems is Fullstory solving and how is that benefiting you?** It allows us to watch users in real time to help them over the phone or email when they are having a difficult time explaining the platform. ### 9. Great app **Rating:** 5.0/5.0 stars **Reviewed by:** Valeria P. | Customer Support, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I get to know what our customers are doing so the information and fixes that I provide to them are more reliable. It gives me more details than sometimes customers do. **What do you dislike about Fullstory?** It has been a little tricky to learn how to filter information without going through all the sessions, I'd make it more friendly I guess. **What problems is Fullstory solving and how is that benefiting you?** I'm not aware of the problems FS is solving, at this time I have encountered none. ### 10. Fullstory is a great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Kay N. | Sales & Marketing Specialist , Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Love how it allows us to help our customers by really understanding how they are using our platform! **What do you dislike about Fullstory?** The limit caps on capturing sessions and the cost is limiting. **What problems is Fullstory solving and how is that benefiting you?** Learning how our customers use our platform, and how to troubleshoot their issues. It's massively helpful when we can see exactly what they are doing and the errors they are running into, as well as areas of frustration (i.e. rage clicks, etc). ### 11. See and solve customer problems is easy! **Rating:** 5.0/5.0 stars **Reviewed by:** James C. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It is easy to use for customer support professionals. Solving problems over the phone while the customer is on the phone is wonderful. Mainly because there is a live viewing option. Also the fact that i can share URLs at "X" time for our product team to review. **What do you dislike about Fullstory?** sometimes it is difficult to find customers who use different browsers or devices on our platform **What problems is Fullstory solving and how is that benefiting you?** Identifying tech bugs that customers are facing ### 12. Top tier digital experience tool **Rating:** 4.5/5.0 stars **Reviewed by:** Kendall M. | Customer Experience Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** FullStory makes it easy to find the user sessions you need to identify product issues, typical workflows, and bugs. **What do you dislike about Fullstory?** Trying to find sessions where users interact with sepcific components can be tough with searching by CSS selector. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us identify problems our users encounter when using our software product. It also helps us identify where users are most likely to get tripped up and where we can improve the experience. ### 13. Product Designer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I've been watching more than 300 user sessions, and the best part is seeing user patterns and common mistakes. **What do you dislike about Fullstory?** I'm using Fullstory only for watching user sessions, and I haven't built a dashboard or metrics (other team members usually build dashboards. Therefore, my experience so far has mostly involved entering the dashboard, watching sessions, and leaving notes. I have nothing to dislike :) **What problems is Fullstory solving and how is that benefiting you?** My role is that of a product designer who needs to understand users and continue to ask them questions. Fullstory allows me to monitor how users adopt our product to their daily tasks or if there are any obstacles where we need to improve. ### 14. Robust analytics tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Kellie M. | Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like that Segments is easy to use and I can quickly dive into insights on particular features or workflows. **What do you dislike about Fullstory?** There is a ton of information at your disposal and it can be overwhelming at times....It might be helpful to simplify it a bit further upon logging in. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is helping me solve interactions on particular features and workflows; Namely, what's working and what isn't? Where are users frustrated? ### 15. Complete tool for follow user journey **Rating:** 4.0/5.0 stars **Reviewed by:** Tommaso P. | Frontend developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Fullstory?** I like and use a lot the filters in the main page for search user journey with a lot of options. And i like a lot the debugger of a recorded session **What do you dislike about Fullstory?** Too focused on REST api and completely missing the integration with graphql **What problems is Fullstory solving and how is that benefiting you?** For me is solving a lot of problems when a certain user is encountering an error we can immediately see and debug deeply the replay ### 16. Capture valuable real-time insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wireless | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** We recently implemented Fullstory and started capturing valuable insights from Day 1. The software helps us prioritize what site enhancements will have the greatest business impact. We've seen double-digit improvements within days of releasing enhancements. We've already expanded it across other brands and domains. **What do you dislike about Fullstory?** We have not experienced a downside yet. The entire team has been supportive, flexible, and accommodating as we have outlined goals, expectations, use cases, etc. They have been a phenomenal partner and demonstrated how easy it is to identify low-hanging fruit and optimization opportunities across our sites. **What problems is Fullstory solving and how is that benefiting you?** We're understanding friction points across our site and how to ease the path to conversion. ### 17. Troubleshooting Made Easy and Intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Lex S. | Digital Accessibility Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The playback speed controls right by the playback bar, the skip inacitvity button, and the ability to search for events makes it so easy to track what I am looking for in a Full Story session. **What do you dislike about Fullstory?** It would be awesome if there were some AI that could help detect overlays and 3rd party software that appears on screen! Otherwise, not many down sides. **What problems is Fullstory solving and how is that benefiting you?** Helping users troubleshoot complicated issues ### 18. Nice and supportive production experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Fullstory?** Offers documents for digital and mobile guidance. Nice UI of web portal to look for recorded sessions. Helpful for troubleshootings. **What do you dislike about Fullstory?** It will be wonderful if the mobile SDK can support Kotlin multiplatform compose UI recording. **What problems is Fullstory solving and how is that benefiting you?** - record and replay sessions for online troubleshooting - enable logs for network and uesr interactive events - user-friendly API to access ### 19. Helps us understand the customer experience so well **Rating:** 4.0/5.0 stars **Reviewed by:** Stephanie M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Fullstory?** I love being able to see exactly where our customers are engaging - and sometimes, trying to engage but not succeeding due to our design. Being able to see the UX being used in real time and pinpointing pain points along the customer journey helps us to make a much better product. Sharing dashboards with key stakeholders is easy, and they love the high-level summary they can view at a glance while I dig down to get further insights. It works well for our whole team. **What do you dislike about Fullstory?** There's honestly a lot of overlap with what I can get from Google Analytics. Sometimes I am overwhelmed by trying to solve "discrepancies" between our FS and GA numbers when they are small n's but stakeholders want to know "which is more accurate." **What problems is Fullstory solving and how is that benefiting you?** We work in a space where knowledge of our product is limited, and it's a fairly new or misunderstood concept. As we learn what resonates with our potential clients, FS has helped us to see what's working really well and what isn't. We've changed some of our navigation, copy, and even our header and footer based on information from FS. ### 20. Easy software to access and user interface is well laid out **Rating:** 5.0/5.0 stars **Reviewed by:** Tracy M. | License Compliance Manager, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It gives me insight into our customers usage and allows me to understand what they are doing and where they need to go. **What do you dislike about Fullstory?** Easy laid out format gives the ability to quickly locate the areas I need to access frequently. **What problems is Fullstory solving and how is that benefiting you?** That some customers apparently have found a way to circumvent the "phone home" feature that allows the customer to not show log ins. ### 21. a convenient tool for analytics and even bug fixing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** you can search by events or crashes in the application and understand what exactly the user did and what he saw, very convenient **What do you dislike about Fullstory?** it still doesn't support flutter it would be really cool to have that **What problems is Fullstory solving and how is that benefiting you?** The feature I use most often is Session Replay, which helps me understand what the user did if something went wrong so that I can fix it in the application. ### 22. The solution that saved us time and brought creativity **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Agustin C. | Consultor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2024 **What do you like best about Fullstory?** What I liked most is the ability to automatically generate tours on screens, replacing conventional guides or help windows in WordPress, while also being able to create interactive pop-ups with discounts to encourage freemium users to upgrade to licensed versions. **What do you dislike about Fullstory?** So far, we haven't found anything negative, except for the inability to remove the white label in the basic version. **What problems is Fullstory solving and how is that benefiting you?** It meets the need to create a support and assistance environment for users that enables quick adoption of our technology and allows us to automate online support ### 23. Accelerate the implementation of my product tutorial significantly. **Rating:** 4.5/5.0 stars **Reviewed by:** Angus L. | Co-founder & COO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Fullstory?** - the GUI is very user-friendly - a line integration is beneficial for me - separate development effort for me **What do you dislike about Fullstory?** - The price is too high - It only works on Chrome - Sometimes the position is not correct **What problems is Fullstory solving and how is that benefiting you?** - Quickly adopt the user guide setup ### 24. Great Onboarding Asset **Rating:** 5.0/5.0 stars **Reviewed by:** Jason G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Usetiful is easy to get started and working. They have been very helpful in training and support. We use it often for any new feature updates. **What do you dislike about Fullstory?** There is a slight lag in the preview testing page **What problems is Fullstory solving and how is that benefiting you?** We have a simple and easy to use product, however, Usetiful adds a layer of professinality to our product. Users are instantly guided around the features and onboarded quickly. ### 25. Helpful insight into customer interaction with our products **Rating:** 4.5/5.0 stars **Reviewed by:** Chris T. | Technical Support Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It is very helpful that the developer tools are included within FullStory sessions, so I can easily see any browser errors encountered by users. **What do you dislike about Fullstory?** It takes some time to understand the filter options. **What problems is Fullstory solving and how is that benefiting you?** It is difficult to schedule time for clients to walk us through their experiences using our product. Session replays allow us to view their experience without having to schedule those meetings. ### 26. GREAT PRODUCT **Rating:** 5.0/5.0 stars **Reviewed by:** Wayne K. | Sr. Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love being able to re-watch sessions it has helped us uncover areas where we can imporve the product. **What do you dislike about Fullstory?** Creating funnels has been a bit challenging. We are a one page app so we dont' have different URL's. **What problems is Fullstory solving and how is that benefiting you?** We launched a brand new product, and this has helped us uncover many areas where things needed to be improved or were just flat out broken. ### 27. Amazing for website & product insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It's so helpful to be able to watch what people are doing on your website or once they come into your product. Being able to assess if there are any bugs/issues/bottlenecks, flag it with the rest of the team and then immediatiely look for solutions is great, and seeing common patterns or trends amongst our customers also helps us to see where we might want to make improvements. **What do you dislike about Fullstory?** Genuinely have nothing bad to say about it **What problems is Fullstory solving and how is that benefiting you?** Being able to see why someone might drop off the funnel helps us to make changes in order to fix/improve this for the next person ### 28. Fullstory has been vital to CharterUP's customer experience improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The flexibility of setting up FS across all our products has made it crucial to the work we are doing to improve customer experiences. Being able to do session replays and build funnels to see dropoffs has been great for our customer-driven automated processes. **What do you dislike about Fullstory?** Session allocation across products leads to us running out of sessions and missing data at the end of the month. Also I feel like we are scratching the surface of what we can do and would love to know more about how FS can help us grow. **What problems is Fullstory solving and how is that benefiting you?** Seeing issues that customers are running into through session replay. ### 29. The BEST tool ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna P. | Head of Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** As an engineer, we use Fullstory to see how users use our product, to troubleshoot errors that people report, and so much more. We would truly be lost without Fullstory **What do you dislike about Fullstory?** I wish we could see more specifics in the network tab **What problems is Fullstory solving and how is that benefiting you?** Seeing how our users are using our product and what errors they're running into, seeing how many users we have a day. ### 30. Comprehensive and User-Friendly Digital Experience Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Pruthvi P. | Common Platforms Support Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** FullStory is an exceptional tool for understanding and improving digital customer experiences. It provides robust session replay capabilities, enabling us to see exactly how users interact with our website. This visual insight is invaluable for diagnosing issues and optimizing user journeys. **What do you dislike about Fullstory?** The pricing tiers may limit access to some of the more advanced features unless you're on a higher plan **What problems is Fullstory solving and how is that benefiting you?** Consumer web experience ### 31. Very helpful to track the client activity and plan next version. **Rating:** 4.0/5.0 stars **Reviewed by:** Bhaskar R. | Product Owner - Email, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Session Replay User-Friendly Interface Detailed User Insights Real-Time Analytics: Error Detection **What do you dislike about Fullstory?** Customization Limitations Recording Storage Cost Performance Impact **What problems is Fullstory solving and how is that benefiting you?** FullStory solves the problem of understanding user behavior on digital platforms by providing detailed session replays, heatmaps, and error detection. This helps us identify user pain points, optimize user experience, and quickly resolve technical issues, ultimately leading to improved customer satisfaction and higher conversion rates. ### 32. Big fan. Didn't know I needed it. **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew P. | VP Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I've loved the ability to go back and figure out what customers are doing on our app **What do you dislike about Fullstory?** It's a little on the techie side but that's to be expected because it's a tech tool. That said, I've figured out how to get what I need out of it. **What problems is Fullstory solving and how is that benefiting you?** We can see what issues customers are having and can help them get those resolved. ### 33. Good analytics tool to UX and funnel measurements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory captures nearly every interaction on the website. The tool is straightforward to implement using the provided pixel and integrates seamlessly with Google Analytics. Utilizing conversion funnels and custom segments offers valuable insights into the customer journey. **What do you dislike about Fullstory?** The heatmaps feature of the tool is somewhat underdeveloped, as it fails to capture clicks on elements constructed in certain ways. Additionally, it only tracks the top 25 most clicked elements. **What problems is Fullstory solving and how is that benefiting you?** The tool's use cases include identifying funnel leaks and bottlenecks in the customer journey that hinder successful purchase completions. Additionally, it offers valuable insights for optimizing product tile arrangement and click-through rates. ### 34. FullStory helps me know how I can help my customers and prospective customer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Capital Markets | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The two things I like best about full story are one debility to track events and usage over time and two that I can review actual usage via screen record of my platform and product **What do you dislike about Fullstory?** I believe that full story is sometimes blocked either by VPN's or firewalls. I'm not sure the language here, but sometimes feature usage count will be lower in full story than something like Looker believe that full story is sometimes blocked either by VPN's or firewalls. I'm not sure the language here, but sometimes feature usage count will be lower in full story than something like looker, or our own admin.uor, or our own admin. **What problems is Fullstory solving and how is that benefiting you?** Full story helps me track how clients are using our platform during trial usage so we can know how best to help them navigate a new platform ### 35. Very useful for looking at what clients are doing. **Rating:** 5.0/5.0 stars **Reviewed by:** Gus A. | Vice President, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I can verify what our users are doing without annoying them or our engineering team **What do you dislike about Fullstory?** Sometimes user activity does not show up. **What problems is Fullstory solving and how is that benefiting you?** our clients and engineers do not know how to use and navigate the platform. Our engineers / product team often times are wrong about what is hsowing up on the website, so this helps verify without getting them involved. ### 36. One of the best ways to debug **Rating:** 4.0/5.0 stars **Reviewed by:** David T. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Logs are often missing necessary info to debug. Fullstory is often an indispensible tool for frontend debugging. **What do you dislike about Fullstory?** Honestly, not much to complain about. Possibly would like faster scrubbing on videos. **What problems is Fullstory solving and how is that benefiting you?** When debugging frontend, logs often don't have the critical info needed to solve certain bugs. Being able to watch session replays often helps me identify and solve the most 'sneaky' bugs ### 37. Great Dashboard, **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love seeing the sessions of my users on Fullstory, it has contributed a lot to user research and has led to a lot of great decisions. **What do you dislike about Fullstory?** Ease of use could be better. I think the dashboard has a bit of a learning curve but as one spends enough time, it can be super helpful which leads to mroe frequent uses. **What problems is Fullstory solving and how is that benefiting you?** The problem is gathering user research and feedback ina n easier way that does not require scheduling time with users which can take some time. Fullstory makes it easier adn faster to learn more about our products. ### 38. Great Solution for Replays and Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel F. | Chief Product Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is incredibly easy to implement. We're able to easily search, perform analysis, and view replays without needed do build or maintain much instrumentation/custom events up front. Our team uses it on a daily basis. **What do you dislike about Fullstory?** It's an expensive solution relative to competitive replay products. **What problems is Fullstory solving and how is that benefiting you?** We use Fullstory metrics and session replays for performance manangement, behavioral research, and to troubleshoot issues. ### 39. Fullstory has been great and vital to our marketing efforts! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love using the heatmapping tool especially, but they have multiple views that are very useful for web marketing businesses, including the metrics, and funnels. Admittedly, there is a lot I still need to discover about Fullstory, but it has been an excellent tool for our company. Having a customer success manager has been instrumental as well. They have been very helpful along the way. **What do you dislike about Fullstory?** Getting around the tool can be tricky due to a lot of tools at your disposal, but I believe the team is helpful enough to go through it, **What problems is Fullstory solving and how is that benefiting you?** Fullstory allows us to build conversion projects based on their many tools, including session replays and heatmaps. I have used Lucky Orange and Hotjar. All great tools, Fullstory does provide a bit more in-depth analytics I feel and more granularity I feel. ### 40. Session Replay with Analytics that help multiple departments **Rating:** 5.0/5.0 stars **Reviewed by:** Mark D. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The onboarding from RoboBoogie was one of the best SAAS ramp-ups I've ever been a part of in my many years of doing this **What do you dislike about Fullstory?** the mobile functionality feels like a slightly different product. It could be more cohesive **What problems is Fullstory solving and how is that benefiting you?** We're able to dig into any issues that customers have in nearly real-time to help get them playing the games they love ### 41. Very functional. **Rating:** 4.0/5.0 stars **Reviewed by:** Trevor K. | Technical Support Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I can see overview reports, or deep dive into a user account to analyze a customer's usage of our application. It's very helpful for problem determination. **What do you dislike about Fullstory?** It would be nice to be able to generate and analyze reports for a large group of customers at once. **What problems is Fullstory solving and how is that benefiting you?** It is very essential and helpful in problem determination for assisting our customer issues. ### 42. Fullstory is a great investment for small teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is easy to implement for your development team. And the data is easily consumable for everyday business users. We use it to help with customer support and to see macro trends in user behavior **What do you dislike about Fullstory?** I don't like the new homepage that was launched last year. It's very noisy for me. It's easy enough to move around it though, so not a deal breaker. But it could be simplified. **What problems is Fullstory solving and how is that benefiting you?** It allows me to see excactly how customers are using the site. It also allows my development team to see errors in the code when something unexpected happens. ### 43. Good for analytical data **Rating:** 4.5/5.0 stars **Reviewed by:** shabbir F. | UX Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like the detailed way of gathering analytical data that drills down to user, so it has multiple benefits. Also the session replays and filteration within it gives great insight **What do you dislike about Fullstory?** we cannot create two or multiple funnels side by side ans compare, which is kind of A/B test and very frequently used by UX researchers **What problems is Fullstory solving and how is that benefiting you?** solvbing user engagemnet problems ### 44. Great tool for tracking various KPI's to better understand product use, adoption, and opportunity! **Rating:** 4.0/5.0 stars **Reviewed by:** Alex B. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Ease of use and it's dynamic capabilities **What do you dislike about Fullstory?** Sometimes it is almost too dynamic - and it can be hard to figure out how to track what I need. Although this may be our instance/management of FS and not a FS issue. **What problems is Fullstory solving and how is that benefiting you?** Understanding how users interact with our product and measuring the impact (or lack there of) of system changes. ### 45. The truth when it comes to customers! **Rating:** 4.5/5.0 stars **Reviewed by:** Ajan A. | Implementation Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** 1) I can see how often my onboarding responsible are logging in. 2) If im not sure about who carried out a change on our platform I can go on to full story for a full audit trail. **What do you dislike about Fullstory?** 1) I feel that it could be made more user friendly. **What problems is Fullstory solving and how is that benefiting you?** Sometimes customers aren't aware of certain changes made on the platform and can be quick to blame us, the implementation managers. I have previously been able to rely on Full Story as a source of evidence that I have then been able to take back to customers. ### 46. Great application for monitoring users and finding UI bugs **Rating:** 5.0/5.0 stars **Reviewed by:** Alex M. | QA Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2024 **What do you like best about Fullstory?** How useful it is to our engineering team to help them reproduce edge case bugs that users come across. Extremely intuitive interface that I use daily. **What do you dislike about Fullstory?** I wish we could filter out sessions that have fewer than X events because I really only want to see large sessions for users and avoid those 5 - 30 second fullstory sessions that don't have useful data to me. **What problems is Fullstory solving and how is that benefiting you?** It solves the issue in that customers aren't good at reporting bugs or issues they find. Using Fullstory to be able to constantly monitor and reproduce user interaction has been extremely helpful for us when it comes to finding bugs and UI issues. ### 47. Fullstory - easy setup, great insights **Rating:** 5.0/5.0 stars **Reviewed by:** Steven B. | Performance Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is very easy to setup and install, and it's integration with Google Analytics makes it work well with our systems. It's great for debugging. **What do you dislike about Fullstory?** It could have better integrations with other software. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is allowing us to see whenever there is a problem with our website exactly what steps customers are taking to get to that problem. ### 48. Great user recording tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Maicol B. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The UI, it's an example to follow. The filtering of sessions is perfect. It really helps to debug bugs even by filtering console errors. **What do you dislike about Fullstory?** The pricing, it could be cheaper or consider a minute of recording at least to count it for active sessions. **What problems is Fullstory solving and how is that benefiting you?** Understand how a user did some action, usually with bugs, issues and weird workflows. ### 49. Perfect for user behaviour analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Fullstory?** The session record feature empower the team to analysis some behaviours that only logs cannot provide. **What do you dislike about Fullstory?** I think that the lack of features relate to A/B testing, both technical and analysis. **What problems is Fullstory solving and how is that benefiting you?** Fullstory help me to analyse user behaviours and even debugging some issues. ### 50. Great tool to understand UX challenges on the site as well as prioritize Dev efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Like all the features around search, segmentation and click maps. The ability to view sessions (portions of sessions) where the error is happening helps save a lot of time. Overall tagging and communication within the system is also great to collab with other team members **What do you dislike about Fullstory?** Creating segments can be a bit challenging if we keep changing the tags & CSS but overall its a great tool **What problems is Fullstory solving and how is that benefiting you?** FullStory is helping us prioritize dev efforts and test a lot of new templates we are putting live like the new pdp experience and the new checkout experience ## Fullstory Discussions - [What does FullStory record?](https://www.g2.com/discussions/what-does-fullstory-record) - 1 comment, 2 upvotes - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) - 2 comments, 1 upvote - [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) - 2 comments, 1 upvote - [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) - 2 comments, 1 upvote - [View Fullstory pricing details and edition comparison](https://www.g2.com/products/fullstory/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-29+03%3A38%3A27+-0500&secure%5Bsession_id%5D=ccfccfc3-2213-46d9-a369-c289d38c7ae3&secure%5Btoken%5D=bcc272f6c21b185623cc7480aa68940cdae47373d72c09b21c29dd96cfb9c6a4&format=llm_user) ## Fullstory Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Digistorm Funnel](https://www.g2.com/products/digistorm-funnel/reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - [Ethnio](https://www.g2.com/products/ethnio/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Issue Templates for Jira Cloud | Jira Templates](https://www.g2.com/products/issue-templates-for-jira-cloud-jira-templates/reviews) - [Jira](https://www.g2.com/products/jira/reviews) - [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [SalesHero.io](https://www.g2.com/products/saleshero-io/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Survicate](https://www.g2.com/products/survicate/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Fullstory Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **User Analysis** - Survey Implementation - Data Analysis **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Generative AI** - AI Text Summarization **Scalability and Performance - Generative AI Infrastructure** - AI High Availability - AI Model Training Scalability - AI Inference Speed **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Self-Service Experience** - Mobile Optimization - Personalization **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Administration** - Data Storage - A/B Testing - Integrations **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Cost and Efficiency - Generative AI Infrastructure** - AI Cost per API Call - AI Resource Allocation Flexibility - AI Energy Efficiency **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Visitor Information** - User Identification - Search Box **Walkthrough Type** - Text Bubble Walkthroughs **Generative AI** - AI Text Generation **Integration and Extensibility - Generative AI Infrastructure** - AI Multi-cloud Support - AI Data Pipeline Integration - AI API Support and Flexibility **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Security and Compliance - Generative AI Infrastructure** - AI GDPR and Regulatory Compliance - AI Role-based Access Control - AI Data Encryption **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Usability and Support - Generative AI Infrastructure** - AI Documentation Quality - AI Community Activity **Analytics - Digital Adoption Platform** - Analytics **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Fullstory Alternatives - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 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