# Fullstory Reviews
**Vendor:** Fullstory  
**Category:** [Session Replay Software](https://www.g2.com/categories/session-replay)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 1,048
## About Fullstory
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.



## Fullstory Pros & Cons
**What users like:**

- Users value the **ease of use** of Fullstory, appreciating its intuitive design and responsive support team. (63 reviews)
- Users value the **real-time validation of customer feedback** provided by Fullstory, enhancing their understanding of user behavior. (58 reviews)
- Users value the **responsive customer support** from Fullstory, enhancing their experience with personalized and thoughtful assistance. (52 reviews)
- Users value the **granular insights** that Fullstory provides, enhancing support and decision-making for product improvements. (46 reviews)
- Users value the **granular data analytics** of Fullstory, enabling deep insights into user interactions and product growth. (39 reviews)
- Users appreciate the **session replay feature** of Fullstory, enhancing insights into user interactions and improving support efficiency. (35 reviews)
- Analytics Expertise (32 reviews)
- User Behavior Tracking (31 reviews)
- Users value the **insightful user behavior analytics** provided by FullStory, enhancing decision-making and optimizing experiences effectively. (30 reviews)
- Users value the **insightful customer understanding** provided by Fullstory, enhancing their ability to improve user experiences. (29 reviews)

**What users dislike:**

- Users experience a **significant learning curve** with FullStory, making initial navigation challenging despite good support. (32 reviews)
- Users face **customization limitations** and challenges with performance and data management in Fullstory, impacting usability. (27 reviews)
- Users find that the **setup process is quite difficult** , often requiring extensive exploration and internal communication. (17 reviews)
- Users find the **missing features** in FullStory limit usability, particularly in analyzing time frames and historical metrics. (17 reviews)
- Users find **limited features** in Fullstory, particularly in journey setup and data sharing, which reduces usability. (16 reviews)
- Users find the **steep learning curve** of Fullstory challenging, requiring significant time and training to master effectively. (16 reviews)
- Users struggle with **data inaccuracy** , finding it difficult to extract actionable insights amidst overwhelming volumes of information. (13 reviews)
- Complexity Issues (12 reviews)
- Users find Fullstory **expensive** , especially at higher account levels with additional costs for premium features. (12 reviews)
- Data Management (10 reviews)

## Fullstory Reviews
  ### 1. An useful tool to track your users' journey

**Rating:** 4.5/5.0 stars

**Reviewed by:** Federico M. | Senior Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about Fullstory?**

One of the things users particularly like is the intuitive user interface. FullStory is designed to be easy to navigate, which means even those without a technical background can quickly get to grips with it. This accessibility is a significant advantage, as it allows teams across an organization to delve into user behavior data without needing extensive training.

**What do you dislike about Fullstory?**

For very large websites, the sheer volume of data generated by FullStory can be overwhelming. Users sometimes find it challenging to sift through all the information to find actionable insights. This data overload can make it difficult to focus on the most relevant metrics and improvements.

**What problems is Fullstory solving and how is that benefiting you?**

FullStory solves the problem of understanding detailed user behavior by providing comprehensive session replays and analytics, allowing you to see exactly how users interact with your site. This benefits you by enabling the identification and resolution of usability issues, thereby enhancing the overall user experience and increasing conversion rates.

  ### 2. Helpful Support, Intuitive UI, and Powerful Session Summaries

**Rating:** 4.5/5.0 stars

**Reviewed by:** Matthew K. | Experimentation Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Fullstory?**

The support and service teams have been very helpful and accommodating. They're always recommending opportunities and additional ways they can support without necessarily selling anything explicit. 

The UI/UX is fairly intuitive. You have some pre made reports and some more flexible dashboarding features. If you're coming from a GA4 background this should naturally make a lot of sense. The settings however if you're an admin can take a bit more time to understand. 

Integrates will with other tools like Medallia where survey responses can be linked back to sessions. Also, very simply implemented via tags on web. The capture on web is very capable and flexible for teams with varying levels of engineering access for post implementation support. 

The AI features are emerging however it has been very useful to have session summaries for large sets of sessions on segments. A regular piece of feedback from the piece is them having to watch tonnes of sessions can be a bit painful from time to time.

**What do you dislike about Fullstory?**

The app implementation has been a bit difficult. The heatmaps on app only allow you to see the users screen where it is captured i.e. you can't scroll up and down like you can on the web implementation. Having to use the API  to define pages on app can be challenging for teams with limited post-implementation resources.

**What problems is Fullstory solving and how is that benefiting you?**

Primarily heatmaps and session replays, its bread and butter, are what are used in my organisation. It is our primary provider of these features and has a clear influence on our workflow. 

Furthermore, it is used to perform friction analysis; error clicks, dead clicks, network errors, etc. These have been finding their way into our analysis more and more as they tend to find 'silent' issues that aren't flagged by other tooling we have. Analytics tools might not have these instrumented and the in aggregate a network error might not be enough for our observability team to flag but is of note to a specific product team.

  ### 3. Excellent Customer Session Visibility for Faster Troubleshooting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephen V. | Technology Operations Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 28, 2026

**What do you like best about Fullstory?**

1. Visual of the customer experience
2. All the technical information available in the background of the customers session that we can use for troubleshooting
3. The ability to identify if the issue is isolated or widespread and you can easily see all sessions or customers experiencing the same issue

**What do you dislike about Fullstory?**

It can sometimes feel overwhelming with the number of features exposed to you immediately, but once you learn what it is all about you feel more comfortable.

**What problems is Fullstory solving and how is that benefiting you?**

We never had a visual experience of what the customer was experiencing, with Full Story we are able to see exactly what the customer is experiencing along with all the technical information in the background that reduces the time needed to troubleshoot an issue. We were also not sure if an issue is isolated to a few people or widespread, Full Story gives us the ability to identify how widespread an issue is so we can assign the appropriate priority and resources to the investigation.

  ### 4. Essential tool for understanding real customer behaviour

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lee A. | Head of Product - Managing, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 22, 2026

**What do you like best about Fullstory?**

The session replay quality and filtering capabilities are excellent. Being able to watch actual customer behaviour at scale rather than relying on aggregated metrics has fundamentally changed how we approach UX research. The search functionality lets us quickly isolate specific user segments or problematic journeys, which is invaluable for both understanding friction points and reproducing bugs that customers report.

**What do you dislike about Fullstory?**

Honestly, our main limitation is that we're not fully utilising all the features available - that's more about our capacity than the tool itself. The platform has significantly more analytical capabilities than we currently leverage, though what we do use works very well for our needs.

**What problems is Fullstory solving and how is that benefiting you?**

We use Fullstory primarily for product/UX research and bug reproduction. It's transformed how we diagnose customer-reported issues - instead of trying to reproduce problems based on written descriptions, we can watch exactly what happened in their session. This drastically reduces time-to-resolution. For UX research, being able to observe actual user behaviour in booking flows at scale reveals friction points that don't show up in traditional analytics. It's particularly valuable for understanding drop-off behaviour and edge cases that affect conversion.

  ### 5. Insightful, User-Friendly Platform with Unparalleled CSM Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shantelle L. | Optimisation Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Fullstory?**

Fullstory is an insightful, user-friendly tool that has greatly impacted quoteline improvements at Everyday Insurance. We receive unparalleled support from the CSM team - shout out to Alana Martino-Burke for going above and beyond to help with configuration and analysis. There are always new features demonstrating that the platform is industry-forward and constantly reviewing its usability. I recommend Fullstory as a behavioural tool to improve product, optimisation, compliance and QA.

**What do you dislike about Fullstory?**

No way to capture exact screenshot of page, at the moment we have to keep refreshing the page capture until we receive the exact screen we want.

**What problems is Fullstory solving and how is that benefiting you?**

Finding bugs, optimisation improvement, product decisions and reflection

  ### 6. Invaluable Daily Insights for eCommerce—Big Picture Analytics with Nuanced CX Detail

**Rating:** 5.0/5.0 stars

**Reviewed by:** Edward F. | Digital Analytics Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 15, 2026

**What do you like best about Fullstory?**

FullStory is an invaluable tool for our eCommerce and Digital Experience team. We use it daily for analytics, CX analysis, evaluating customer perception and acceptance of features, and analyzing our ongoing experimentation.

This is an extremely rare SAS solution which allows you to both work simply with big picture ideas, and also subtle nuances only visible under microscope.

Our FullStory representatives are outstanding. Our success manager and technical resource could not be better - they are responsive, thoughtful and fully engaged with us.

**What do you dislike about Fullstory?**

As with any system used for technical analysis, it's critical you maximize a thorough integration. The more insight you can give FullStory through your implementation, the better (and simpler) the results will be. This is less a dislike and more a recognition that we have to do our part too.

**What problems is Fullstory solving and how is that benefiting you?**

Understanding customer experience beyond the data. Analytics can often show us what is happening, but rarely why it is happening. FullStory unlocks the why through tools made to analyze and understand both large journeys and tiny CX moments.

  ### 7. Best-in-Class Insights on User Journeys, Backed by Fantastic Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Evan W. | Principal Digital Product Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 14, 2026

**What do you like best about Fullstory?**

Think that FullStory offers a best in class product that allows me to get a ton of insightful information about my websites, including user metrics, customer journeys, and points of friction. 

On top of that, my contacts at FullStory (Eric Miller and Ana Herd) as well as the rest of the company are fantastic to work with. They are always quick to respond to questions, they work with me to on new ideas, and always there to help me troubleshoot issues when they arise

**What do you dislike about Fullstory?**

Not much to add overall. I just wish I could have multiple Orgs open at once, since I usually work on and look at several organizations over the course of the day. I’m sure there’s a technical reason that isn’t possible right now.

**What problems is Fullstory solving and how is that benefiting you?**

I use it for multiple purposes: customer service, customer insights, and validating OKRs/measuring KPIs.

From a customer service perspective, session replays let me review a customer’s session(s) and see the exact issue they’re reporting. That makes resolution faster, clearer, and more straightforward.

As a customer insight tool, FullStory is excellent for measuring how customers use our product through individual metrics, funnels, heat maps, and journey maps. I especially like that I can chain multiple sessions together within funnels, so I can see full conversion rates for processes that aren’t always completed in a single sitting.

Finally, for validation and measurement, it helps me test my hypotheses and evaluate the effectiveness of an implementation in an easy, visual way. It’s also something I can present to stakeholders in a format that’s simple for them to consume and understand.

  ### 8. FullStory: Easy Session Replay, Fast Issue Resolution, and Outstanding Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jarom G. | Director Product Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Fullstory?**

Our company has been with FullStory for about 5 years, and we have ABSOLUTELY LOVED IT!! We tried multiple other tools before settling with FullStory. As Director of Product for our company, the tool is easy to use for myself and for our other Product Managers.  We have integrated with our online customer feedback tool so that we can watch every session where a customer had left us feedback.  All of our Customer Service Reps have access, and can easily look up sessions when someone calls-in, and this has helped us identify and resolve issues much more quickly. I have loved the support that we have from FullStory.  Adam Pifer is our technical contact, and he is on a slack channel with our teams and he is super engaged, involved and responsive.  I know he cares about FullStory and our company! I have loved the new AI features and improvements to FullStory. it makes it so much easier to identify issues and find relevant sessions that can help solve problems that our customers are having.  I am in FullStory every day.  Love, love, love FullStory!!

**What do you dislike about Fullstory?**

I have used other session replay tools, and none are as easy to navigate and find sessions, or set up analytics, metrics and dashboards like it is with FullStory.  Amazing!

**What problems is Fullstory solving and how is that benefiting you?**

The biggest problem that FullStory helped us solve was to integrate it with our online customer feedback tool.  We did that so we can watch every session where someone leaves feedback.  We were getting generic feedback and wanted more context, and FullStory helped solve this problem.  Feedback that says "your site is hard to navigate" with no context as to where they were in the process was not helpful.  But with FullStory, we were able to close that gap and understand where they were, what they had done and begin to see why they might have left us this type of feedback.

  ### 9. Exceptional Support and Resources Make Fullstory Stand Out

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hope B. | Senior Business Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 12, 2026

**What do you like best about Fullstory?**

I personally derive a lot of confidence and enjoyment in any tool or software from the support made available to me and I feel that the Fullstory team, especially in the more recent years, has provided that. Not only in the form of a consistent, reliable space for communication with their technical support team but also in their provided resources available online. This is an instant stand-out for me in today's market.

**What do you dislike about Fullstory?**

The lack of customization available in reporting, but more importantly how difficult it is to share data from within the tool to someone outside the tool. The data is highly interactive within Fullstory itself with hover states and dynamic elements, but when you export dashboards or reports as PDFs, you lose that interactivity and much of the data simply doesn't display or gets cut off since it was designed to be viewed in the tool.

**What problems is Fullstory solving and how is that benefiting you?**

I always look at Fullstory as the solve for that gap between surface level metrics and actual user behavior. We can see basic page metrics from other web analytics tools but Fullstory provides that AND relays the user's behavior in between those actions for us - allowing us to see trends in frustration events, technical errors and any breaks in the expected user flow which will not always be communicated by the user themselves. Fullstory for us is where our analytics, operations and dev/IT team can meet in the middle with a common language and solve for problems proactively. Beyond troubleshooting, we also leverage it to measure true marketing campaign performance by tracking how different traffic sources engage throughout the entire user journey, not just at conversion points.

  ### 10. Powerful Funnel Insights and Flexible Conversion Tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan S. | Digital Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 15, 2026

**What do you like best about Fullstory?**

Fullstory is great when it comes to building funnels. So much helpful data seeing where users drop off, or end up converting. I like that you can build out specific elements on each page, even if it's not a button or link. Tracking items that users think are clickable and then turning them into conversion points instead of frustrations is so helpful.

**What do you dislike about Fullstory?**

I've already let them know, but when it comes to their journeys section, you can't just place a URL in to start a journey. You have to manually find the page and what it's called. Would love for this to change, it'd be so much more useful.

**What problems is Fullstory solving and how is that benefiting you?**

Finding gaps in our conversion segments to help increase those conversion rates for each page on our site.

  ### 11. Incredible Partnership and Deep User Visibility with FullStory

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 27, 2026

**What do you like best about Fullstory?**

What I like best about FullStory is the people and the partnership. The team, especially Julie and Jackson, are incredibly helpful, approachable, and genuinely invested in our success. They don’t just answer questions; they actively help our team learn, think through use cases, and figure out how to properly and fully utilize the product.

On the product side, I love how much information FullStory can proactively capture and track. It gives us deep visibility into user behavior and issues we might not otherwise catch, which directly helps us improve product quality and make more informed decisions. While the platform has a moderate level of complexity, it’s generally fairly easy to use, and the guides, documentation, and support make the learning curve very manageable. We’d like to use FullStory daily, and integration was very easy for our engineering manager, which helped us get value quickly.

**What do you dislike about Fullstory?**

The amount of data and functionality can feel overwhelming at first, especially when you’re new to the platform. That said, the FullStory team is extremely supportive and does a great job helping you navigate the product, prioritize what matters most, and get real value out of it.

**What problems is Fullstory solving and how is that benefiting you?**

FullStory helps us troubleshoot difficult and hard-to-reproduce bugs by giving us clear visibility into exactly what users experienced. It also helps us identify UX issues we might not otherwise catch, allowing us to see where users struggle, get confused, or drop off. Beyond reactive troubleshooting, FullStory enables us to proactively surface issues before they escalate into larger problems. The insights it provides are especially valuable for designers, giving them real, actionable data to inform UX improvements and design decisions.

  ### 12. Versatile Tool with Excellent Support and Insightful Analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brittany M.

**Reviewed Date:** January 27, 2026

**What do you like best about Fullstory?**

I like the pliability of FullStory; it's incredibly easy to use the platform in ways it's not necessarily designed for. The exclusion function makes it very easy to filter out users I don't want to see, which simplifies finding specific information. I also really enjoy the conversations with our customer success manager, Sophia. She's fabulous and always quick to respond with solutions or suggestions. Our monthly meetings are great for discussing new features and sharing ideas on how to use FullStory beyond its intended purposes. I like that FullStory takes suggestions for features that could be beneficial for super users like me, as it's a tool I use daily. It's easy to share feedback, which is something not many companies actively invite. I just love the reliability of FullStory; it's a fantastic product.

**What do you dislike about Fullstory?**

One component about FullStory that's a bit of a thorn in my side is the inability to look at an hour window agnostic of the day. It would be really great to look at specific time frames like 7PM to 7AM across a month or during specific introductions of new features. We can't do that, and having the days be agnostic would improve FullStory's usability for us. Another tricky aspect is how FullStory identifies new users versus unique sessions. I feel like the unique identifier time frames are either too short or too long, which doesn't always enable filtering or segmenting as well as I'd like. Also, the way you can look at trend lines feels kind of limiting. While you can view trend lines with options like a rolling average window, it doesn't remove outliers that could distort these lines, making it difficult to utilize line graphs as trend lines.

**What problems is Fullstory solving and how is that benefiting you?**

I use Fullstory to quickly understand user behaviors across our 20-plus websites. It simplifies user segmentation with its automatic detection system and helps diagnose site issues efficiently. I can track users across tabs and perform clawback analysis to detect lost attributions.

  ### 13. Intuitive, Powerful, and Supported by a Stellar Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Linden M. | Director of Engineering

**Reviewed Date:** January 27, 2026

**What do you like best about Fullstory?**

I really like the UI of Fullstory. It's very intuitive and easy to use. Setting up dashboards and creating useful widgets is straightforward, and I appreciate the full filters that help us find the sessions that we care about most. The extensibility of Fullstory is great too, as it allows us to add extra data from our application to improve search sessions and get a clearer picture of how people use the site. It's also just a beautiful tool to use, and it's always a pleasure to work with. Additionally, the people at Fullstory have been a big highlight. The team is always ready to help us set up and configure Fullstory and ensure our questions are answered, which really supports our success.

**What do you dislike about Fullstory?**

Searching through sessions in FullStory is still a bit of a challenge. We have to do a lot of work on our side in the code base to make sure that FullStory has all of the information and metadata about a session to make it searchable in the FullStory UI. I believe some of the work that they're doing with some of their AI tools will help with this. But currently, searching sessions and kind of digging through just the immense amount of data to find what you need is a bit of a challenge in FullStory.

**What problems is Fullstory solving and how is that benefiting you?**

I use FullStory to understand user behavior and identify bugs efficiently. It helps me watch user sessions to see real problems users face. It goes beyond assumptions, breaking down limited data barriers.

  ### 14. Quick, User-Friendly Insights into User Behavior with FullStory

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2026

**What do you like best about Fullstory?**

FullStory is the best tool I've used for getting a quick read on user behavior. I like that it doesn't require complex setup or QA, which makes it very user-friendly. It also makes it easy to share bugs, error messages, or pain points with other users in your organization. I use it multiple times a week, as do many other marketing analytics practitioners within my organization. Setup took less than a day via Google Tag Manager. Our account manager has always been responsive and recommends new ways of leveraging the platform that we hadn't thought of.

**What do you dislike about Fullstory?**

Tabular reporting can less convenient than in GA4. Parts of our website are written in a non-standard language, which means that automated data capture in FullStory can occasionally be limited.

**What problems is Fullstory solving and how is that benefiting you?**

Understanding customer pain points, which enables us to develop and prioritize fixes to improve our customer experience. Identifying bugs and error messages, which also helps us to improve the quality of our onsite experience.

  ### 15. Powerful Session Replays and Slack Alerts for Faster UX and KPI Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.)

**Reviewed Date:** January 20, 2026

**What do you like best about Fullstory?**

I love the session playbacks so we can cross-reference verbatim customer feedback to validate their experience on our sites. We are able to look at and locate where they're experiencing frustrations to make suggest changes internally to our UX. I love the alerts integration with Slack - it has allowed us to be notified of really specific error messages that might block/deter a customer from completing their purchase. The playback sessions also allow for us to look at interactions with promotions and promo messaging, which is a continuous customer friction point. Seeing the customer's experience allows for us to make changes on the fly to our promo messaging when they are hung up. I love the ability to create different metrics and change the visual (trendline + number) to then easily add to a dashboard, potentially duplicate, and share with stakeholders. The visual of the trendline allows for us to easily identify spikes/significant downswings within various KPIs and allows us to easily digest where we need to spend more time investigating.

**What do you dislike about Fullstory?**

I think it's mostly the way our FS instance is setup but I dislike that so many people can create metrics/segments, etc. We have so many duplicates that it clutters up the space really quickly. It would be nice if there was some kind of automated feature within FS that cleans up the duplicates (I just thought of this - maybe it's in the works or something to take back to your product team).

**What problems is Fullstory solving and how is that benefiting you?**

For me, the biggest problem FS is solving is letting us use verbatim feedback from customers to validate it. We also heavily rely on the alerts integrated with Slack to mitigate live site escalations which has been absolutely incredible!

  ### 16. Robust, Data-Driven Insights with Attentive CSM Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abigail S. | Sr. UX/UI Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2026

**What do you like best about Fullstory?**

The platform provides our team with customized insights through a robust set of features. There are many ways to use it to deliver data-driven insights, and we use it almost daily. It supports not only our team, but our cross-functional partners as well, helping align everyone around clear, consistent data.

It’s been especially helpful for validating the experiences we uncover, and it also helps us identify pain points and friction within those experiences. The product is easy to use once you get acquainted with it; like most things, practice makes it much easier to navigate and apply. And whenever we have questions, our CSM is more than accommodating and attentive. Adam, our CSM, is wonderful to work with, and honestly everyone I’ve engaged with at FS has been incredibly knowledgeable, friendly, and customer-oriented.

**What do you dislike about Fullstory?**

It can be a little overwhelming at first and you don't know what you don't know, so it does require some training sessions. But that's most platforms.

**What problems is Fullstory solving and how is that benefiting you?**

I use it to watch real-time customer sessions and review site data, which helps me quantify and validate the overall experience. It also makes it easier to identify user pain points and areas of friction so I can understand where people get stuck. This all allows us to make data informed decisions and improve UX and UI.

  ### 17. Unmatched User Insights That Drive Product Growth

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Fullstory?**

It's truly fascinating to witness just how powerful Fullstory can be. Observing the ways users navigate through the product, identifying where they encounter obstacles, and pinpointing the moments when they show interest in subscribing provides invaluable insights. This information is extremely useful for everyone involved in developing our product, as it allows us to better understand how users engage with it on a daily basis.

**What do you dislike about Fullstory?**

With Fullstory being so powerful, it can be a bit difficult to set up and make sure that everything is set up correctly. Despite that, I appreciate the speed in which the team gets back to me, checks in, and schedules calls.

As a marketer, I at times feel restricted trying to set up solutions for timely problems. There's a lot of time taken trying to explore the product, asking internally and externally if everything was set up correctly, and even pulling in engineering teams to send certain data to Fullstory.

**What problems is Fullstory solving and how is that benefiting you?**

Just a few to name -

Are users able to fully understand new features that we release? Are they confused by them? Are there better ways we can improve our UX / design choices?

How do free users vs. premium users behave?

Are users having a hard time finding certain tools?

  ### 18. Fullstory Empowers Product Growth with Deep User Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Fullstory?**

Our Product department is able to get granular with how our users are interacting with our products. We can measure new feature adoption, check for any pain points in the system, and really see how the product is being used on a granular level. Our support teams are able to better support our users by watching previous sessions with pain points or frustrations to better determine an issue or opportunity for learning. Overall, we highly recommend Fullstory if you want to support and help your product grow.

**What do you dislike about Fullstory?**

There's not much to dislike about Fullstory, especially with the new AI enhancements. It feels a bit overwhelming with the amount of things you can do in Fullstory but once you start building metrics, dashboards, segments, and more you really get a good understanding of the product. And the support team is always there to help when you need them.

**What problems is Fullstory solving and how is that benefiting you?**

In customer support, Fullstory is helping with the ability to watch user sessions and narrow down exactly what the issue is and how to best handle it. You can link the session and bring in support to help. With product, Fullstory is helping to measure feature adoption, system pain points, feature usage, and more. It helps guide how a feature can be enhanced, measure a new feature adoption, point out any pain points, etc.

  ### 19. Take the analysis of Digital Behavior further

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rafael B. | Digital Experimentation Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about Fullstory?**

I like the ease of use and the integration of Fullstory with other tools. The initial setup was incredibly simple for web, although not so much for mobile.

**What do you dislike about Fullstory?**

Given the size of the organization (we have more than 100 active users using Fullstory), there are duplicate and ambiguous metrics, elements, or events that could be managed more orderly. The setup was incredibly simple for web, but not so much for mobile.

**What problems is Fullstory solving and how is that benefiting you?**

I use Fullstory to understand user behavior, eliminate biases in analyses, and prioritize patterns according to their representativeness, which improves diagnosis and experimentation.

  ### 20. Great Support and Insights, But Funnel Building Needs Improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 23, 2025

**What do you like best about Fullstory?**

The team is the best. Everyone is so responsive to questions and concerns we have as well as the feedback we give. The tooling is interesting and important to understand customer journeys and behaviors - the new heatmap demo is the step in the right direction to further make the tool more valuable and easy to use. The functionality of customer journey is very easy to understand and segment.

**What do you dislike about Fullstory?**

The manual nature of building metrics and funnels are pretty difficult. I think there could be more AI tooling to help create funnels and metrics here and remove some of the manual inputs on the users end. From a ecommerce perspective, would love to see tooling more related to the customer shopping journey from a PDP and PLP perspective or if the tooling already exists, would like to see stronger use cases in trainings.

**What problems is Fullstory solving and how is that benefiting you?**

Looking at zone engagement, understanding fiction points, looking at PLP engagement.

  ### 21. Transforms Customer Feedback into Actionable Insights with Outstanding Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** December 22, 2025

**What do you like best about Fullstory?**

What I like best about Fullstory is how well it helps validate and bring customer survey feedback to life. Survey data tells us what customers are frustrated with, and Fullstory lets us see the why by watching real behaviors in context. It’s been especially valuable for pressure-testing whether an issue is truly systemic, understanding where customers get stuck, and adding credibility to CX insights when sharing them with partners and leaders.

I’ve also really enjoyed working with Gardner and Ashley—they’re incredibly responsive and provide thoughtful, personalized support. Whether it’s helping us troubleshoot a question, refine how we’re using the tool, or think through new use cases, they’re always quick to jump in and genuinely helpful.

**What do you dislike about Fullstory?**

What I find most challenging about Fullstory is the learning curve. The tool is very powerful, but that also makes it harder to master—especially when trying to do more advanced analysis independently. It can take a lot of time and trial-and-error to figure out the right way to build views, interpret signals, or confirm you’re looking at the “right” data.

Because of that, progress can sometimes feel slower than expected unless you already know exactly how to approach a question or have guidance. Once you get there, the insights are strong, but getting there can be time-intensive.

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory helps solve the gap between what customers tell us via surveys and what they actually experience. Survey feedback and metrics can point to where customers are dissatisfied, but they often lack the behavioral context needed to understand why an issue is happening. Fullstory fills that gap by allowing us to see real customer journeys, friction points, and failure moments in context.

This has been especially beneficial for validating and strengthening CX insights—confirming whether survey feedback reflects a true, repeatable issue versus an edge case. It also helps us quickly pinpoint where customers get stuck, experience errors, or abandon tasks, which makes our insights more credible and actionable when shared with product and engineering partners.

Overall, Fullstory turns qualitative feedback into tangible, observable evidence, helping us move from “customers say this is a problem often” to “here’s exactly what’s happening, who it is happening to, and where to fix it,” which ultimately speeds up alignment, business-case creation, and decision-making.

  ### 22. FullStory Gives Clear Customer Perspective to Reduce Friction

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2026

**What do you like best about Fullstory?**

Fullstory allows me to be able to see through the perspective of a customer. This is incredibly helpful as analyst to understand where we are creating friction for customers and how we can adjust our site to meet our goals. I am supported well by my CSM, frequently touch base and always there to assist when needed.

**What do you dislike about Fullstory?**

There is not a lot that I dislike, I wish the integration with Adobe's CJA product existed but hopefully we will get there.

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory is allowing me to understand what a customer experiences both on our website and mobile app. We have a integrations with our survey partners where we can click a URL to be able to see what happened during that experience. It allows us to be agile with problems and create metrics to monitor the fixes.

  ### 23. Rich out-of-the-box user insights with templates and easy MarTech integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Fullstory?**

Out of the box Fullstory is able to provide incredibly rich data about our user behavior. The record-everything approach means we can get immediate answers to ad hoc business questions with historical data without having implemented specific metrics ahead of time. Combined with great pre-built templates we can quickly ramp up new users and get them self-serving their own analytics needs. 

Fullstory has built-in integrations with many of the platforms in our MarTech stack and it's easy to enrich our dataset with lightweight code and Google Tag Manager. 

It's very easy to move from one analysis context to another--for instance nearly every analysis context automatically pulls a set of relevant session replays; from session replays you can quickly view interaction heat maps; from there you can jump back to deeper analysis; etc.

Our support has been top-notch from both technical implementation and general platform support.

**What do you dislike about Fullstory?**

Data governance is still challenging and working knowledge of HTML and CSS selectors is helpful when troubleshooting metrics and ensuring that they're counting exactly what you want. It can be hard for new users to know what metrics are available, what are "official" metrics vs. user-generated metrics, and where to begin.

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory helps us better understand user behavior across our site and gives us richer insights than other web analytics tools. It has been providing insights to cross-functional users across our Marketing, Product, Dev, and Design orgs--there's something useful for everyone. We can monitor the health of our site and uncover hidden friction and problems. We can gain insights on our landing page and campaign performance, use that to craft data-driven experimentation, and then use Fullstory to dive deeper into the experiment analysis helping us build a true test-and-learn organization. We can dive into a session from a CSAT survey, identify an issue, and then quickly quantify the size and impact of the issue.

  ### 24. Custom Dashboards, Heatmaps, and Journeys Make Fullstory Shine

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maria D. | Product Support Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** January 16, 2026

**What do you like best about Fullstory?**

What I like most about Fullstory is that I can create a custom dashboard with all the items that matter to me. I also really like the Heatmap and Journey features.

**What do you dislike about Fullstory?**

I honestly don’t think there’s anything I dislike about Fullstory.

**What problems is Fullstory solving and how is that benefiting you?**

This tool helps me identify our users’ pain points whenever there are issues within our software. I can see how many people are experiencing a given issue and when it began. I also use it to improve our software’s UI through the heatmap feature, since it shows which items are used less within the product and helps us determine whether they’re truly needed or should eventually be removed to improve the overall software experience.

  ### 25. Funnel Performance Understanding to Drive Insights & Improvements

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 26, 2026

**What do you like best about Fullstory?**

The ability to understand in specific experiences how customers are interacting and where they are dropping off, so we can identify where to make updates to improve performance.

**What do you dislike about Fullstory?**

At times identification of elements and how to properly code reports to draw those insights can be complicated. Fortunately we have a great account success representative (Justin Fournier) who helps us manage through these barriers when needed.

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory makes it easier for us to identify opportunities and make improvements when we are looking at a specific path, experience, or segment interacting with our site.

  ### 26. Boosts Conversions and Cuts Resolution Time

**Rating:** 4.5/5.0 stars

**Reviewed by:** Loren H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 30, 2025

**What do you like best about Fullstory?**

I greatly appreciate Fullstory for its ease of setup, where our developers only needed to insert a single line of code into our website. This simplicity allowed us to get started without any hassle. Fullstory has significantly enhanced our understanding of user interactions across our website, from initial engagement on marketing pages to the experiences of paid users. It has provided insights into common drop-off points and reasons behind them, enabling improvements that have boosted our conversion rates. I value how Fullstory has dramatically improved the efficiency of our customer support team, reducing our response and resolution times. The ability to see user sessions without needing to coordinate with them directly, along with the developer tools for sharing reproduction steps and error logs, has been transformative. The session recording replays, customizable data dashboards, and performance analytics are particularly useful features that I frequently use. Fullstory's integration capabilities with software like Intercom, Slack, and HubSpot have further streamlined our operations. Overall, it has been instrumental in growing our revenue and reducing internal costs by saving time for both customer support and development teams.

**What do you dislike about Fullstory?**

I would like lower pricing and better entry points for startups.

**What problems is Fullstory solving and how is that benefiting you?**

I use Fullstory to understand user interactions, improve conversions, reduce issue resolution times, and save costs by quickly diagnosing problems without user coordination.

  ### 27. Call me a fraud detective: I don’t catch feelings, I catch patterns.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Fullstory?**

What I like best about FullStory is that it gives me a single place to see behavior, device, and identity signals across the whole user journey in real time, which is critical for fraud detection on our platform. In my role on Digital Risk, I use custom segments, alerting, metrics daily to continuously watch for known fraud patterns instead of waiting for batch reports or log pulls.

The most helpful aspects for me are:

Self‑serve segments and filters that map directly to our fraud behaviors, so I can iterate quickly.

High fidelity session replay that lets me distinguish real fraud from noisy signals. I can see exactly how a user moves through account recovery, password reset, MFA setup, past loads, and high‑value commodities, which is often the difference between a bounce and a missed theft attempt.

Impact on outcomes: in 2025, I used FullStory alerts plus manual pattern recognition to stop millions in attempted freight theft, and roughly 90% of those detections originated in FullStory and my custom alerting.

Partnership and fraud specific tooling. FullStory’s fraud team (e.g., Van and Adam) has made us a pilot customer for features like suspicious activity dashboards, credential stuffing and bot behavior signals, and session labeling/tagging (“confirmed fraud” tags), and they actively incorporate my feedback on what matters for freight fraud vs. e-commerce fraud.

Because the product is flexible and the team is collaborative, FullStory has essentially become my primary console for detecting and understanding digital fraud behavior on our platform.

**What do you dislike about Fullstory?**

The main downside for my use case is alerting latency and scale out of the box. Before we partnered with engineering to build a Streams/webhook → Snowflake → Slack pipeline, I had to sit on FullStory segment pages and manually refresh them all day to catch new fraud alerts. At our current volume (~20+ alert events per day that require action across ~8+ fraud segments), that workflow was not sustainable, especially heading into holiday theft season when alerts and workload both spike.

A second challenge is coverage gaps when sophisticated actors block tracking. We’ve had confirmed cases where fraud parties successfully logged in, set up phone MFA, and booked or attempted to book loads, but left no trace in FullStory at all because they used ad‑blockers or script‑blocking tools to prevent the FullStory library from loading. Engineering has mitigated a lot of this by proxying FullStory traffic through our own domains so it doesn’t look like a third‑party tracking script, but it’s still a structural limitation: very sophisticated attackers can sometimes stay invisible to any analytics product that relies on client‑side scripts.

Finally, there are a few fraud signals that I can see in replay but can’t always query or alert on directly. For example, very high tab counts, device‑ID searchability,  mid‑session IP changes. FullStory shows those behaviors in the session, but historically I haven’t always been able to build segments on them in a self‑serve way, which means more manual review work. To their credit, the team is actively working with me to expose more of those as structured, segmentable events (e.g., “excessive tabs,” “multiple emails,” and device‑ID searchability).

**What problems is Fullstory solving and how is that benefiting you?**

- Detect account takeovers  / identity‑theft cases in time to act, by combining behavior patterns, IPs, and device IDs.

- Trigger and triage alerts efficiently. Our fraud segments generate ~20+ alerts per day today across 8+ segment types, and historically have surfaced ~50 confirmed fraud cases per quarter. Those alerts now feed into Slack and Snowflake via FullStory Streams/Activations, so I don’t have to constantly refresh segment pages manually, and engineering/analytics can also analyze the history of those alerts at scale.

- Prevent high‑dollar losses. Using FullStory plus my custom alerts and analysis, I’ve stopped millions in attempted freight theft in 2025, including cases where loads were booked or nearly booked under compromised accounts and we intervened in time to bounce the carrier or recover cargo. FullStory alerts are the primary signal that allowed us to identify the fraud vector and coordinate the response across Risk before the loss becomes irrecoverable.

- The net benefit is that FullStory has moved us from “after‑the‑fact forensics” to proactive, behavior based fraud prevention, reducing manual monitoring time, shrinking our exposure window for theft, and giving us a much stronger story when we talk to leadership about risk posture and prevented losses.

  ### 28. Powerful Tool for Understanding and Sharing Customer Journey Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Fullstory?**

The power of the tool, the ability to really understand our customer journey, identify issues and easily share with relevant team members for further investigation.

**What do you dislike about Fullstory?**

This is not exactly a dislike but it can be easy for the teams to go down a rabbit-hole in re-playing sessions, as it's so much fun to see how our customers are interacting with the site. I expect StoryAI to help with this, encouraging teams to come to the tool with a particular question.

**What problems is Fullstory solving and how is that benefiting you?**

We are now able to truly understand how the customer is interacting with the site, identifying pain-points and quantifying potential impact of bug fixes, to help with prioritisation.
The tool helps us to empower a number of teams to make more data-driven decisions and measure their successes.
One key next step is to layer in additional marketing insights, tailoring site journey based on acquisition.

  ### 29. Easy to use and full of features, a must have

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Fullstory?**

It's very easy to use and learn and it gives you extremely useful insights about the user behaviour on your application. Also the support team is very skilled and reactive.

**What do you dislike about Fullstory?**

It's been more than a year that I'm using it in my company and I haven't find a bad point so far. It's an extremely useful tool.

**What problems is Fullstory solving and how is that benefiting you?**

With Fullstory, thanks to the session replay and the powerful filtering system, as developers we have been able to discover many user pain points and bugs in our application. 
Designers and product managers are also able to analyse the current user behaviour and find new opportunities of improvement.

  ### 30. Powerful Customer Journey Analytics, but Takes Time to Master

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 19, 2026

**What do you like best about Fullstory?**

Detailed customer journey views and behavioural analytics that allow detailed customer views

**What do you dislike about Fullstory?**

The level of detail means it's not super intuitive, requiring a user to spend a lot of time in the tool to familiarise and make the most of the capability. If you don't have a dedicated role in the team who can do this, it's hard to know you're getting the full value from the tool. 
Customer support however, is great. Our CSM is very responsive and available for questions any time. It would be even better if they could hook us up with experts in particular areas that can answer queries on more detailed set up and application of key metrics.

**What problems is Fullstory solving and how is that benefiting you?**

As an early stage business with limited analytics capability in the team, FS allows us to get detailed insights that we couldn't otherwise deliver.

  ### 31. Fullstory is the secret sauce!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristina F. | Director Digital Customer Experience, Enterprise (> 1000 emp.)

**Reviewed Date:** July 25, 2025

**What do you like best about Fullstory?**

I love the support I get from my partners at Fullstory. Brooks and Visa are always SO responsive and helpful. Visa is literally magic when it comes to creating the most inuititve and helpful dashboards. Brooks couldn't be more supportive in wanting to hear our goals and coming up with creative ways to help us. We've never once felt like a bother or that we're asking too much. Truly a dream team.

**What do you dislike about Fullstory?**

(full disclosure I think this has a lot to do with our data...) sometimes it's hard to self serve because finding the right metrics, etc. to filter on or pull in can be challenging. It can be easy to hit a brick wall then get discourage and distracted and lose track of where you were. That's typically when I call in Brooks and Visa and they save the day!

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory is helping me tell tell my business partners the story about the site experience by showing them... So many times a heat map and scroll depth has stoped the swirl on emotional data-less requests.

  ### 32. Intuitive User Insights: Connecting Sessions and Performance Data with Fullstory

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sijia Z. | Product manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 14, 2026

**What do you like best about Fullstory?**

I really love how Fullstory brings together data and qualitative user insights—connecting user sessions with quantitative performance makes it much easier to dig into the “why” behind the “what.” The platform is also very intuitive, straightforward to use, and easy to navigate.

**What do you dislike about Fullstory?**

Data capture and data cleanliness have been a concern for us with Fullstory, likely because we didn’t yet have proper data governance in place. As a result, we’ve been using the platform mainly for directional insights rather than treating the data as fully reliable.

**What problems is Fullstory solving and how is that benefiting you?**

It helps me understand how users interact with our sites and where the key opportunities are.

  ### 33. Unmatched Tracking Capabilities and Outstanding Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 12, 2026

**What do you like best about Fullstory?**

What I appreciate most is their capability to track virtually anything on our site. Love the UI, once you know how to use it it really is such a powerful tool.

**What do you dislike about Fullstory?**

Like with any new tool, there is a bit of a learning curve, but their customer service team is very helpful and always ready to assist with any questions or concerns.

**What problems is Fullstory solving and how is that benefiting you?**

Answers the questions of what are customers gravitating towards. This is in terms of which products they are liking, what components on the page they like to click on, how does it differ across devices. ETC.

  ### 34. Clearer Weekly Reporting with Organized Dashboards

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 26, 2026

**What do you like best about Fullstory?**

I like being able to organize data and metrics into separate dashboards, which makes my weekly reporting clearer and easier to follow.

**What do you dislike about Fullstory?**

I can’t go back further in time to review older metrics, which makes it harder to check historical performance.

**What problems is Fullstory solving and how is that benefiting you?**

It allows our team to get into the nitty-gritty of how our users engage with our site week over week. Having access to this kind of data helps us better understand those patterns, plan ahead for future initiatives, and ultimately increase engagement and user interaction on the site.

  ### 35. Great product with great insight!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jeannine D. | Application Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** July 02, 2025

**What do you like best about Fullstory?**

FullStory is a great product for not only getting quantitative analysis about what users are doing on your digital properties, but going deeper into the customer experience with replays. It's a great tool for making data driven decisions on new features and improvements to existing features.

Also, the people that work there are great to work with!

**What do you dislike about Fullstory?**

The UI is a little clunky for new/novice users, but they are working on changes that will make using the tool easier.

**What problems is Fullstory solving and how is that benefiting you?**

It helps us identify and quantify instances of fraud on our site, which benefits us in cost savings and the ability to prosecute nefarious users. It allows us to quantify to our vendors the value of their ad placement, which leads to better ad sale revenue. It also helps us to faster problem solve issues that users have on our site, as well as quantify them for prioritization of resolution, which saves us time and money, as well as improves customer satisfaction with our digital properties.

  ### 36. Best-in-Class Session Replays, but Navigation Gets Tricky at Scale

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about Fullstory?**

Session replays are the single biggest differentiator. Ability to share specific moments with stakeholders is a plus.

**What do you dislike about Fullstory?**

Given the volume of events, it can be difficult to organize/navigate at times

**What problems is Fullstory solving and how is that benefiting you?**

Session replays are helpful in identifying customer pain points

  ### 37. A critical component in any Digital Analytics stack.

**Rating:** 4.5/5.0 stars

**Reviewed by:** James W. | Director, Instrumentation, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 09, 2025

**What do you like best about Fullstory?**

That ability to dissect user experiences to get at the heart of friction points is an obvious and always noteworthy callout; however the support of the customer success team is the stand out for me. Best in class hands-down.

**What do you dislike about Fullstory?**

I don't have a dislike so much as a note for folks considering tools in this space, not just Fullstory. You need to make sure that you budget time and energy for identifying and providing descriptive attributes to the key data point within the mountains of data that these tools collect, especially if you are a highly data democratized org.

**What problems is Fullstory solving and how is that benefiting you?**

We found immediate success using Fullstory to identify friction points and breaks in our site, and because of this it has become a regular diagnostic tool. We are eager to expand our use cases to incorporate more proactive product and e-commerce analytics use cases.

  ### 38. Powerful Insights to Optimize Internal Tools with Fullstory Workforce

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** January 15, 2026

**What do you like best about Fullstory?**

Fullstory Workforce provides a great platform for companies to get insights into how users are leveraging internal tools and the best ways to optimize them.

**What do you dislike about Fullstory?**

The learning curve with Fullstory can be steep for some but once you get the hang of it - it's a breeze.

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory is highlighting usage trends, broken links, dead clicks, rage clicks and other points of friction that we otherwise would not have the ability to see in admin views within the third party tools we own.

  ### 39. Fullstory helps us uncover and fix UX issues quickly and was simple to integrate into our platforms

**Rating:** 5.0/5.0 stars

**Reviewed by:** James W. | Principal Product Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Fullstory?**

Fullstory gives us a clear, visual understanding of how users interact with our product. The session replay feature is especially helpful for identifying pain points and validating feedback from users or support teams. It’s also easy to share recordings across teams to drive alignment and prioritization. Onboarding and integration was super simple and the customer success team made any hurdles we encountered easy to overcome.

**What do you dislike about Fullstory?**

The amount of data available to you once you get started can be a bit overwhelming at first, especially for new team members who aren’t familiar with behavioral analytics. However, the Fullstory team has helped make sure our internal teams have the tools to get the most out of the product!

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory helps us understand what our users are experiencing at scale, and in the context of the problem they are trying to solve.

  ### 40. Effortless to Use with Outstanding Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Drew A. | Customer Success, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 12, 2026

**What do you like best about Fullstory?**

The product is easy to use. The people help along the way.

**What do you dislike about Fullstory?**

After using it for some time, no immediate dislikes come to mind.

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory benefits the Product Team through session replay and analytics gathering. We use it to support product rollouts and inform product strategy.

  ### 41. A true product analytics powerhouse with a low barrier to entry

**Rating:** 4.5/5.0 stars

**Reviewed by:** Noah J. | Director, Product Management - Commerce, Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2025

**What do you like best about Fullstory?**

In short, Fullstory flat out works out of the box in the way you would expect it to work, and it works very well. The barrier to actionably working with your data is super low, both from an integration and from a learning how to use the tool standpoint.  While it is highly customizable, it provides an out of the box experience which can get you 80-90% of the way there with fundamental analysis of user behavior data.

**What do you dislike about Fullstory?**

I have no large items I dislike about Fullstroy. If I were to come up with examples, I would have to pick feature-level gripes such as not being able to change the date granularity of all the charts on a Dashboard with one filter, or not having custom properties separated into separate columns in a data export.

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory is critical to facilitating the work of our outcome-driven product team. Be it just for regular KPI tracking or as an investigative tool to help us answer questions around prioritization or feature design, Fullstory is our go-to analytics tool.

  ### 42. Robust and User-Friendly Data Manipulation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.)

**Reviewed Date:** January 12, 2026

**What do you like best about Fullstory?**

The software offers robust capabilities and makes it easy to manipulate data. I find its features powerful and straightforward to use when working with different datasets.

**What do you dislike about Fullstory?**

It can sometimes be finicky when it comes to capturing images or certain data segments.

**What problems is Fullstory solving and how is that benefiting you?**

I use it to measure content performance for particular campaigns, which helps me assess whether strategic updates are necessary. Having the ability to back up my decisions with data is especially valuable.

  ### 43. User-Friendly Platform for Deep Analysis

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 06, 2026

**What do you like best about Fullstory?**

Fullstory is very user-friendly and allows for deep analysis without needing to be especially technical. There are lots of templated reports and other widgets that allow for a fast setup and immediate analysis.

**What do you dislike about Fullstory?**

There is nothing specific I dislike about the product

**What problems is Fullstory solving and how is that benefiting you?**

We are using Fullstory for quality assurance, e-commerce decisions and optimization. It's allowing us to get a good idea of customer journeys with session replays to further reinforce data from other analytics platforms.

  ### 44. Fullstory Is Key for Optimization and Experimentation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Fullstory?**

Fullstory is absolutely key for our optimisation and experimentation plans within the business. It really helps us to understand our customers better, see where the pain points are, how to resolve them and then monitoring the tests and reporting once they are done.

**What do you dislike about Fullstory?**

I would like to be able to do a "compare to previous period" on a full dashboard rather than having to go into each metric or funnel individually.

**What problems is Fullstory solving and how is that benefiting you?**

It helps us to identify all kinds of customer problems. Sometimes we can use it to quantify problems we already know exist, other times it can highlight things we weren't aware of.

  ### 45. A great tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 15, 2026

**What do you like best about Fullstory?**

The flexibility. Im able to pull based on css, text, url, etc.

**What do you dislike about Fullstory?**

I really wish we could retroactively set up Pages. Also its annoying that might pages get grouped as domain.com/* in page flows

**What problems is Fullstory solving and how is that benefiting you?**

Other data sources feel like they give a one dimensional view of user behavior. FS offers a deeper look and way for us to customize the way and the type of data that we pull

  ### 46. Excellent Support Team, But Steep Learning Curve

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** December 23, 2025

**What do you like best about Fullstory?**

The team is incredibly responsive and insightful, always ready to set aside their tasks to offer help whenever needed

**What do you dislike about Fullstory?**

Navigating the software isn't always straightforward, and it often demands a certain level of knowledge and training to achieve what you need.

**What problems is Fullstory solving and how is that benefiting you?**

Taking a closer look at the customer problem is extremely helpful, as it allows us to take a customer comment and uncover the reasons behind it. This deeper understanding makes it much easier to address their concerns effectively.

  ### 47. If you're a Product person, you need FullStory.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** July 28, 2025

**What do you like best about Fullstory?**

FullStory is a one-stop-shop for everything a product person needs. From monitoring to discovery, FullStory has multiple ways of ascertaining information that can inspire teams and give you that insight which will subsequently give you that competitive edge. It's very visual, so it's easy to share complicated ideas and break the ideas down for stakeholders and important presentations. The session replay is one of the best features of the tool. When you can see someone's struggle or follow them along in their website / app journey, you can instantly understand what to do and take action.

**What do you dislike about Fullstory?**

FullStory definitely has a learning curve, but they provide a lot of resources to onboard users effectively.

**What problems is Fullstory solving and how is that benefiting you?**

FullStory allows me to see how my users interact with and utilize my product. Another analytics tool I had could track basic things like page visits and user numbers, but FullStory allows me to see page journeys/flows, click data, heat map/scroll map data and more. It's essential to allow me to see how my users interact with my text-heavy product so I can make changes. It also allows me to see dead clicks, which enables me to fix UX problems I did not previously know existed. My favorite part is the session replay so I can see how easily (or not) users actually take advantage of my product. It's sometimes hard to gather feedback because users don't always know how to describe their problem, or they say it's fine. But to see how they use it takes out a lot of the time spent asking questions without always getting quality feedback.

  ### 48. Powerful tool for customer insights & fabulous onboarding team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Heidi W. | Program Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 24, 2025

**What do you like best about Fullstory?**

Fullstory is a powerful analytics tool that provides a clear, user-friendly view of customer behavior through session replays and heatmaps. It allows our team to see how users interact with our site—what they click, where they hesitate, and where they drop off. This insight is invaluable for diagnosing bugs, improving UX, and validating design decisions with real user data. The onboarding team is fabulous to work with and had us up & running quickly!

**What do you dislike about Fullstory?**

The tool has so many features that it takes a bit of time to learn all the ways to analyze various experiences, however the Fullstory team has been so helpful working with our team to ensure we take advantage of all its power!

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory helps us understand user experience and pain points that we were not able to detect with other monitoring tools. The session replay is also very powerful to share when influencing other teams on product decisions to improve the customer experience.

  ### 49. Insightful Session Tracking and Heat Maps for Smarter Product Decisions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shiloh W. | Director of Brand Partner Experience, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Fullstory?**

I use this tool to watch user sessions and identify defects. Features like heat maps and click views help me see exactly how users interact with the product, which is valuable for making informed decisions about product improvements.

**What do you dislike about Fullstory?**

I would like to have more comprehensive tools for tracking user flows on a broader scale. Currently, this feature feels quite limited.

**What problems is Fullstory solving and how is that benefiting you?**

Not sure.

  ### 50. Powerful, yet easy to learn analytics, data-viz, and session replay

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.)

**Reviewed Date:** July 18, 2025

**What do you like best about Fullstory?**

Creating dashboards is an integral part of my workflow now. Make a dashboard for an AB test, a new feature release, alerting for bugs, trends to see unexpected spikes/dips. Creating a dashboard is straightforward and allows us to see when a change occurred, but also dive deeper to watch the sessions. Fullstory is an invaluable tool to quickly move from quantitative to the qualitative and help make a more informed hypothesis.

**What do you dislike about Fullstory?**

It was so easy at the start that I had false confidence that I was measuring one thing when I actually needed to make a few tweaks to it to make it accurate.

**What problems is Fullstory solving and how is that benefiting you?**

Fullstory democratized data for our product teams. While our anaylsts and adobe are still valuable, instead of waiting weeks (or longer) to learn if a feature is working, we can watch sessions within minutes now! Designers, PMs, and devs can all dig deeper on their own, creating and validating their own hypothesis about user behavior. It has helped us all identify more with our users; we expect the code to work, but now we get to watch the code bring value to those same customers, reinforcing the purpose of the code.


## Fullstory Discussions
  - [What does FullStory record?](https://www.g2.com/discussions/what-does-fullstory-record) - 1 comment, 2 upvotes
  - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote
  - [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) - 2 comments, 1 upvote
  - [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) - 2 comments, 1 upvote
  - [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) - 2 comments, 1 upvote

- [View Fullstory pricing details and edition comparison](https://www.g2.com/products/fullstory/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-17+03%3A11%3A53+-0500&secure%5Bsession_id%5D=08629330-0483-4f75-ad50-cd90380a594d&secure%5Btoken%5D=86fac9108c9646af9df9e96043b5a4d6e3ef8025936dfe55fa32b067385a5f62&format=llm_user)
## Fullstory Integrations
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews)
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Digistorm Funnel](https://www.g2.com/products/digistorm-funnel/reviews)
  - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews)
  - [Ethnio](https://www.g2.com/products/ethnio/reviews)
  - [Fin](https://www.g2.com/products/fin/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Issue Templates for Jira Cloud | Jira Templates](https://www.g2.com/products/issue-templates-for-jira-cloud-jira-templates/reviews)
  - [Jira](https://www.g2.com/products/jira/reviews)
  - [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)
  - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews)
  - [SalesHero.io](https://www.g2.com/products/saleshero-io/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Survicate](https://www.g2.com/products/survicate/reviews)
  - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)
  - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews)

## Fullstory Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**User Identification**
- Demographics
- User Segmentation
- Geolocation

**User Behavior**
- Click Tracking
- Mouse Movement 
- Frustration Tracking

**User Analysis**
- Survey Implementation
- Data Analysis

**Product Analytics**
- Account-Level Analytics
- User-Level Analytics
- Segmentation
- Funnels
- Alerts
- Multi-Product Analytics
- User Scoring
- Integrations

**Analytics**
- Reports
- Dashboard
- Web Analytics
- Campaign Tracking
- Customer Demographics

**Data Sourcing**
- Data Enrichment
- Expandability
- Multiple Devices

**Generative AI**
- AI Text Summarization

**Scalability and Performance - Generative AI Infrastructure**
- AI High Availability
- AI Model Training Scalability
- AI Inference Speed

**Agentic AI - Heatmap Tools**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Analysis**
- Conversion Opportunities
- Side-By-Side Analysis
- Mobile Device Analysis
- Data Quantification
- Webpage Element Analysis

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Self-Service Experience**
- Mobile Optimization
- Personalization

**A/B Testing **
- Error and Bug Tracking
- Split URL Testing
- Data Analysis
- Notes

**User Support**
- User Segmentation
- Multi-Language Support
- Behavior-responsive Messaging

**Administration**
- Data Storage
- A/B Testing
- Integrations

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Cost and Efficiency - Generative AI Infrastructure**
- AI Cost per API Call
- AI Resource Allocation Flexibility
- AI Energy Efficiency

**Agentic AI - Product Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Reporting**
- Heat Maps
- Session Replays
- Monitoring
- Data Segmentation

**Self-Service Platform**
- Branding
- Automation
- Artificial Intelligence
- Integrations

**Visitor Information**
- User Identification
- Search Box

**Walkthrough Type**
- Text Bubble Walkthroughs

**Generative AI**
- AI Text Generation

**Integration and Extensibility - Generative AI Infrastructure**
- AI Multi-cloud Support
- AI Data Pipeline Integration
- AI API Support and Flexibility

**Behavioral Analytics - Product Analytics**
- Multi-Product Analytics
- User level Analytics
- Account level Analytics
- Segmentation
- Funnels

**Security and Compliance - Generative AI Infrastructure**
- AI GDPR and Regulatory Compliance
- AI Role-based Access Control
- AI Data Encryption

**Platform Basics - Digital Adoption Platform**
- Integration
- Communications

**Agentic AI - Session Replay**
- Cross-system Integration

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - Customer Self-Service**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - E-Commerce Analytics**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform Infrastructure - Product Analytics**
- Cross System integrations
- Alerts
- Integrations

**Usability and Support - Generative AI Infrastructure**
- AI Documentation Quality
- AI Community Activity

**Analytics - Digital Adoption Platform**
- Analytics

**AI driven optimization - Product Analytics**
- User scoring
- Adaptive learning
- Automated insights
- Autonomous task execution

**Functions - Digital Adoption Platform**
- Customer self-service
- In-app guidance

**Agentic AI - Digital Adoption Platform**
- Adaptive Learning

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Fullstory Alternatives
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