Fullstory Reviews & Product Details

Session replay has been the biggest win for us. When a customer reports a bug, I can pull up their session within seconds, watch exactly what they did, and pinpoint where they got stuck. Building funnels and segments is straightforward, and the support team has been quick to respond and genuinely helpful whenever we’ve had questions. Review collected by and hosted on G2.com.

Pricing can climb quickly as session volume increases, and some of the more advanced features take time to learn and get comfortable with. Review collected by and hosted on G2.com.

Gain more insight into my customers than I can get from standard reports. I enjoy using session replay to understand how customers navigate my digital properties. I can explore clicks and see where customers may be having trouble or doing something unexpected. Its frustration signals have helped me identify common pain points and work with my product and marketing teams to improve the experience. Review collected by and hosted on G2.com.

It can take some time to find specific things when you're working with a lot of sessions. Learning to use the filters and features can sometimes be difficult. I wish there were an easier way to find information. Review collected by and hosted on G2.com.

What I like most about Fullstory is its intuitive interface and powerful session replay. It lets me quickly see how users interact with our website, spot friction points, and troubleshoot issues without relying on guesswork. The AI-powered insights, searchable user sessions, and integrations with other analytics tools make it straightforward to turn behavioral data into actionable improvements, which saves our team a lot of time. I also appreciate how smoothly it runs and the value it delivers by helping us improve the user experience and make more informed product decisions. Review collected by and hosted on G2.com.

One downside of Fullstory is that working through large volumes of session recordings—and filtering down to specific user behaviors—can sometimes feel overwhelming, especially when I’m investigating more complex issues. Some of the more advanced features and analytics also take time to learn, and I’d like to see greater flexibility in dashboard customization, along with more transparent pricing as usage grows. Overall, though, these feel like relatively minor drawbacks compared with the value the platform provides. Review collected by and hosted on G2.com.

The reason I like FullStory for multiple reasons. The tool is robust and useful to help me determine the performance of our site as well as help me identify issues before the customer expresses them. The ability to match a customer concern with a session has helped us better understand issues from the video recordings. The MCP/Claude integration also helps me explain what I am trying to discover with assistance and guidance, which begins the process of creating metrics or segments. The interface is extremely easy to navigate and use. I find the AI insights beneficial as well.

All these functions and features make it perfect for a sole UX researcher and I also have a team of experts from FullStory to help support me and help me develop metrics, segments and dashboards. The support team is above most performs/tools I use. Review collected by and hosted on G2.com.

The only thing I dislike is the inability to create some metrics and segments due to limitations. Review collected by and hosted on G2.com.

Fullstory is the only tool where I can truly see the full story. The session replay feels flawless, and the search is incredibly powerful, you can search by virtually any event, almost like Google. The funnels and heatmaps also help us spot friction right away. The StoryAI summary is a huge time-saver, and we use it across Product, Engineering, and Support. Review collected by and hosted on G2.com.

No real dislike, just pricing is on higher side for small teams Review collected by and hosted on G2.com.

Very simple to use, straightforward, clear, and easy to onboard new team members so they can use it Review collected by and hosted on G2.com.

No major downsides. The main thing is that someone using the appropriate blocking tools (such as ad blockers) can prevent us from getting a session, which can make it difficult to help them if something goes wrong. Review collected by and hosted on G2.com.

One of the things users particularly like is the intuitive user interface. FullStory is designed to be easy to navigate, which means even those without a technical background can quickly get to grips with it. This accessibility is a significant advantage, as it allows teams across an organization to delve into user behavior data without needing extensive training. Review collected by and hosted on G2.com.

For very large websites, the sheer volume of data generated by FullStory can be overwhelming. Users sometimes find it challenging to sift through all the information to find actionable insights. This data overload can make it difficult to focus on the most relevant metrics and improvements. Review collected by and hosted on G2.com.

The support and service teams have been very helpful and accommodating. They're always recommending opportunities and additional ways they can support without necessarily selling anything explicit.

The UI/UX is fairly intuitive. You have some pre made reports and some more flexible dashboarding features. If you're coming from a GA4 background this should naturally make a lot of sense. The settings however if you're an admin can take a bit more time to understand.

Integrates will with other tools like Medallia where survey responses can be linked back to sessions. Also, very simply implemented via tags on web. The capture on web is very capable and flexible for teams with varying levels of engineering access for post implementation support.

The AI features are emerging however it has been very useful to have session summaries for large sets of sessions on segments. A regular piece of feedback from the piece is them having to watch tonnes of sessions can be a bit painful from time to time. Review collected by and hosted on G2.com.

The app implementation has been a bit difficult. The heatmaps on app only allow you to see the users screen where it is captured i.e. you can't scroll up and down like you can on the web implementation. Having to use the API to define pages on app can be challenging for teams with limited post-implementation resources. Review collected by and hosted on G2.com.

What I appreciate most is the collaboration the team is willing to have with their clients. They’re always open to new ideas and do a great job generating excitement around what’s new. It’s clear the team genuinely wants their clients to succeed while using their product. And if you run into an issue with one of their products, they do everything they can to improve it and make it better. Review collected by and hosted on G2.com.

There’s definitely a learning curve to understanding the product - how to use it, and when it makes sense to use it outside of session recording. Review collected by and hosted on G2.com.

Fullstory is a product used for session replay and behavioral analytics, so what people usually like best about it is how clearly it shows what users are actually doing on a website or app.

A good concise answer you can use is:

“What I like best about Fullstory is its ability to visually replay user sessions and provide clear insights into user behavior, helping quickly identify issues and improve the overall digital experience.” Review collected by and hosted on G2.com.

Fullstory is powerful, but users commonly mention a few downsides.

A concise, balanced answer you can use:

“What I dislike about Fullstory is that it can become expensive at scale, and the large amount of session data can feel overwhelming to filter and analyze. It also requires some time to learn how to use advanced features effectively.” Review collected by and hosted on G2.com.