Matomo (Formerly Piwik) Reviews

I like that Piwik (although now called Matomo) gives us web site analytics that are just as good as Google Analytics, without giving away our data. We aren't keen to give away our data to a company that has no way to contact them.

We have to host it ourselves, although this is actually a benefit in some ways. We are able to comply with GDPR requests as a result.

We need to know how many people are visiting our company web sites, and from which sources, and we use Matomo for this. It solves this business problem very well, and we are able to host it ourselves without giving away all our data to Google or another company. This is also helpful from a GDPR standpoint, as we are able to delete data on request.

The awesome SEO helps us promote content and products which are relevant to the visitor from the particular regions they are from.

This is the only tool that we use to come up with exact information. I would give this product a 10 out of 10

There are many web analytics tools out there , but I like Matomo, because it is very easy to generate Heatmaps and also engage a session recording to see where our visitors are from.

We are now able to use the Media Analytics feature of Matomo to see which item visitors are more interested in and send that information to our Product team so that they can work on it and enhance it of start more production. We are seeing multifold profit% after using Matomo

Easy to configure system for analyzing server logs with added support javascript on-web analytics

Few things can be easier, for example ability to filter unwanted stats/Traffic from specific IPs or bots

If you need to read statistics about your own websites on your own servers, you can easilly achieve that with Matomo/Piwik analytics. But you have to understand that you have to push your logs form your servers to the server where matomo is running.

We were interested in backup solution for our website analytics in one place, where we can see week to week stats of our own websites hosted on our own servers. This tool help us to solve exactly this issue.

It is great tool that allows you to complete complete dominance on your work you are performing. Now you can have complete hand on your work and see the customer data input and web traffic. Thus it lets you know about the customer demand and make you better strategist about what to do so that you can more.

I like this application a lot. It has helped me told my flaws so I don't find anything bad in it.

It is a great tool with amazing features that helps you in making better web content and also make more creative strategies. Lets you have complete control over your data and thus makes you aware which department of your business you need to improve. It is very easy to install and also to use even beginners can get accustomed to it easily. It is user-friendly and time saving.

It has increased my productivity of business by giving me control and letting me know about customers demand. When I saw what the most customers look into the website, thus I started accessing them back, giving them discounts and promotion which helped me gained more popularity.

It is a great platform that allows you to give a dominance over your data. A good analytical tool which allows you to collaborate with other apps in a very good way. You can now check and see how many people are checking over your website and what they are basically doing with it. Helps you to promote your content and products in an good and strategic manner.

Till now I have not found any issues with this application yet.

It is an excellent application that helps you to keep track of those who visit your website. Helps you to keep track of your consumers and make promotions and discounts for them. Very easy to install and use. It is very accessible as all the features are very easy to comprehend and utilize as well.

It is an easy to use software that helps you control your data. Helps you to grow it and you can keep track of the visitors and use optimization if necessary.

I like that we can see how many people are visiting the web site.

It is a bit cryptic what some of the functions mean inside Matomo, and the name change is confusing when it used to be Piwik. I still can't spell Matomo first time and have to look it up.

I know it is free, which saves us money.

I like that we can see how many people are visiting the web site. It is really interesting during crunch periods seeing how many more people visit the web site, and which pages they visit. It is useful for seeing which products are most popular.

I love the Live Heat Map feature. It allows me to see the source of the traffic in real time.

The GUI could be a little better, but then I am a little OCD about things like that. I should admit that Matomo is an powerful Web Analytics Tool

You can use Matomo with Google Web Analytics to get the best of both worlds

The Marketing team gets the information and analyses the customers and the products and give appropriate advise to the manufacturing team. This help cut cost which in-turn reduced the Operational Expenditure.

I like best that we have our own install of Matomo on your server, so we have complete control of data, including exports.

So far I haven't disliked anything about Matomo to date.

Matomo is very easy to install on a web server, so don't worry about that.

We need to analyze how many visitors go to each of our clients web sites, and report back to the client. With Matomo we are able to generate PDF reports and send them to the clients.

If you want to have absolute control over your own data, Piwik is the analytics solution you need. Regardless of whether or not you trust Google, it's a great advantage to have your own copy of the raw data collected from site visitors.

The ability to dive in deep on the data is a valuable asset. And since we have the data in our own database, we can run our own custom queries against it if needed.

Older versions felt like the admin screen loaded slowly. But new versions appear to have improved speed. The dashboards in general have improved. So use the newest version!

We run both Piwik and Google Analytics. The benefit we gain with this setup is they keep each other honest. This intentional redundancy lets us know if one or the other has stopped working. It also gives us two data points to compare so we have a more robust picture of the data.

I use Matomo along with Google Analytics to make sure that the data that I get is accurate. Matomo’s complete set of features lets us actually view the visitor's actions from start to finish

When used with Google Analytics, Matomo becomes a very power tool. I don't see any negatives after using this product for 2 years.

We can can scale up the SEO and also access complete Visitor Profiles which can use the information sensing Tag Manager

We've been using Piwik to run as a secondary web metrics platform and we've seen it grown alot in the last year or two. It has a lot of features that make understanding metrics easy and manageable.

Piwik is still catching up to some of the features of the bigger named program. It has a great start and has grown alot recently, but still has some areas to grown in.

Its a great secondary program to gather stats and compare against your other platforms.

It has allowed us to reach a different set of customers and allows us to confirm and compare the other web metrics that we have collected on other platforms.

It is a best analytical tool that assists you in having a complete control over your data. It helps you in having your own copy or your data site instead of relying on others sites.

I didnt not have found any issues with it. I like this software as it is very easy to use.

It is an excellent tool that helps you gain stats in a major category and also compare them with other platforms.

It allows you to get to the reach of different range of customers and confirm them with other web metrics. This allows you to have a total different approach thus increasing your business and customers.

It's great that it's open sourced and doesn't require an expensive $$ outlay. That's great for startups where there's not a lot of money to go around. It's also excellent that you can host your own servers, in that, the analytics data collected remains owned and managed by you. There's no third party or other possible privacy breach. The UI is well designed and fairly easy to navigate and find what you're looking for.

There are certain things that just aren't working for me. I'm specifically focusing on analyzing user behavior via predefined goals. The goal tracking appears to work great. What isn't working so great is that when I apply a custom segment (in this case filtering out specific URL referrers so that testers do not pollute the production analytics), I get an "Oops error". There's no other details and despite asking to check the error logs, there's not a single line in any available error log. Even when installing the log viewer plugin, it's completely barren of error level entries.

Give it a try to see if it meets your needs before considering other paid solutions.

We're trying to understand how are users are not using the product. We need to know where users are dropping off. Once we know what is happening, we can review the design and flow to see how we can improve this funnel.

Piwik's strength is in that the software is easy to navigate and understand. Additionally, you can seamlessly search by a certain time frame to determine how your website is doing.

There is nothing I dislike, but I also do not see the added benefit from this software over using Google Analytics. I think at best, this software is likely easier to use who may not be as tech savvy.

I would definitely recommend looking into Google Analytics and determining if Piwik offers anything that Google Analytics does.

We use Piwik to track all internet traffic that flows through our website throughout the year, including determining the down periods and how to increase engagement during that time.

I like to own the data I manage. Most free analytics solutions don't offer that. With Piwik you host your data analytics on your own server, not sharing it with third-party services (like ads). I like some features of Piwik too (like Piwik Overlay Maps which show how many clicks each on-page link has triggered). It's a nice visualization of how users interact with my pages. Other reports are probably standard: You get to see top referrals, top referral keywords (most will be non-provided), conversions / goals, landing / entry and exit pages and so on. If you get a lot of traffic, you'll find real-time map feature very addictive too. The dashboard view is very easy to customize which I loved

It's hard to install, at least the way I did it. It should be hosted on your own server, so I had to hire a developer to help me. Google Analytics is easier of course but with Piwik you own all the data and save it on your own server. It's not as indepth as Google Analytics either.

If you have a tech team, give it a try

It's the best free self-hosted independent web analytics solution I am aware of

It's really easy to navigate around. There are no sidebar issues like with Google Analytics.

Google Analytics offers Tag Manager as an easy tool to integrate events and goals (i.e. important button clicks). I have not found that to be as easy with Piwik.

Setup a google analytics account and compare the UX and features to see which one you like more.

We look at visitor data from different acquisition sources to see which channels perform the best.

For new to Piwik the one positive is the platform's similar UX of Google Analytics, so onboarding is fairly quick.

Loading times within the platform are painstakingly slow, especially when selecting larger date ranges. Comparison tools are not readily available, and attribution with secondary dimensions are largely disorganized or not available.

For those considering Piwik, stick to more of the largely adopted web analytics platforms like GA or Adobe.

Site performance across omnichannel campaigns has been the main use of this platform. One of the benefits of reviewing site performance is the ability to view site creative.

Coming from the complicated spreadsheet world of Google Analytics, the clear interface of Piwik is a breath of fresh air. The layout is customizable and modular, and the front page gives you a great overview of your hits, as well as any detail you might want on trends or sub-set review. With our own installation, the 'cookie-less' options work great, and we are much happier now we can keep our users data private and not share with Google.

The mobile app-based dashboard is a neat feature, but needs some more work to display the information as clearly as in the desktop interface.

I think that for a majority of web administrators, Piwik will provide a quicker way to get the essential data.

We now have a much better understanding of the trends driving traffic to our website, and can get a picture of users much quicker than when we were using Google Analytics.

You can self host this analytics tool which is super cool and important to us since we want our data in our own control. Also GDPR relevant.

Reporting features are not that elaborated as in Google Analytics. But do you really use these additional reports? We don't. So I doubt you will miss any additional report features compared to Google Analytics.

Web Analytics for our client websites

Piwik is easy to set up, and quick to get started, Updates come frequently and bugs are resolved quickly. The integration seems to be very lean and does not have a significant impact on page loading times (unlike more invasive trackers). Integration with location services is easy and works well, however for more accurate location tracking a commercial license is recommended.

GUI is decent for an Open Source product, but compared to commercial products lacks in visual representation and easy to use options. Lack of different back-ends means that very large datasets will make reports slow and more difficult to extract.

Additionally statistics seems to be slightly less accurate than Google Analytics, especially if you do not optimize the instance across a high-available setup.

Tracking custom events to a level that is not allowed or not possible with Google Analytics while retaining full ownership of data and reports. The key benefits to Piwik is that you own the entire solution and there is no black-box processing that obfuscates the source data.

Its opensource and you can develop it, piwik has a good community.

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website.

Custom queries/views can be slow and crash the system at times and it's important to cron and batch a lot of the work.

The documentation on how to write plugins for Piwik are lacking. It used to be difficult to have it analyze log files but that has been corrected in recent releases.

Use Piwik if you want a fast and easy self-hosted analytics solution.

The 3 most important points are :

1) Simpel in use, yet fully and great in performance.

2) Always a perfectly working upgrade.

3) Stable. Once it runs, it doen't stop.

An example of how OpenSource should be, you are never forced on something you don't need or want.

That must be the most difficult question. Can't really say there is something. If there was something, but it's minor, then I would say Themes. More available for all to use, or adding a setting option for just changing colors etc...

Stop with testing other solutions. Start with Piwik, and you will be happy with the spare time you got that otherwise would be wasted on testing the compitition. That actually doesn't exist.

We are using Piwik almost from the start back in 2008 when I first made my personal homepage. Ever since I never stoped using Piwik. Sure I have been testing others, in all kind of forms and types. Only Piwik stayed, and will stay forever.

If you are a home user, website builder, small business or big company. Piwik has it all and serves them all. First class, extendable and extremely stable tool that everybody should inplement in there website, intranet, or whatever you have developed for others to find, use or to connect with.

You will greathfully be rewarded with data and reports on what is happening in your world.

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website.

I am most impressed by Piwiks price (free), the ability to easily install and upgrade and the ability to customize it for specific purposes. There are multiple ways to gather stats from javascript on web pages to images on the pages.

Piwik is very easy to install on most web server rental sites. It works very well with any of the cloud services like AWS.

The documentation on how to write plugins for Piwik are lacking. It used to be difficult to have it analyze log files but that has been corrected in recent releases.

We were building a plugin to monitor the usage data to find cyber attacks against web applications. We were able to write a custom plug in and reports to show when specific types of cyber attacks were underway.

It also worked well for providing web site traffic analytics to multiple customers and allowed for rebranding.

It's free and it works.

Forty characters minimum.

I need to use it a bit longer before I can say anything I don't like about it. I'm not a huge fan of php which it's authored in.

We ended up forking this repo and reconfigured it: https://github.com/piwik/docker-piwik

Well GA is charging a ton of money for their product as we've gone over the max events before paying. Now we are leveraging statsd and piwik and it's just as effective.

It would appear to do exactly what I want.

Lack of support.

Installation multiple tries. I finally got it to run, sort of: all it shows is the logo.

I asked 3 questions in the forum, and got no help.

Website analytics.

1. Piwik already provides with detailed customers information , which could be segmented.

2. Piwik has a customizable event log system that could be used to log customed information.

3. Piwik has a plugin system which seems to be plugable.

4. Piwik support powerful log analysts.

5. Access to behavior details of every single user.

1. Piwik doesn't query the databases as effectively as I think, for example, I can't get a complete transition chart for a whole month because of MySQL query timeout (The average PV of my site is below 10, 000 per day, and I am only using the log analytics tool.

2. Piwik doesn't have much static tools for customed events logs, maybe developing a plugin could help a bit?

3. User behavior detail can't be categorized automatically, maybe developing a plugin could help?

1. More customizable daily access log analytics.

2. Front end performance data collection.

3. Analyze user behavior details only through configured access logs.

Pretty standard and average to me, but I don’t have much experience.

I’m not the best judge to show any dislikes

With the internet being mandatory for any business to thrive you need to get the most usage out of anything you use. Always check around and make sure you are getting the best deal and help

I’m in lower level advertising for the company right now so just ease of access and expanding my reach right now

Multiple sites can be easily configured and tracked in one central dashboard.

There is more than one way to track the site visits - javascript is not necessary (but is of course the easiest way to track)

With the new version 2.0, various reports can be 'widgetized' and embedded in other web pages that are not necessarily part of the main Piwik domain (i.e. you can embed live reports in a client's intranet)

Initial setup is simple, but you'll need to know something about your server environment.

Importing raw data from server logs is not trivial, and takes a bit of work to get right.

As with any analytics program, Piwik has enabled us to look at where the traffic is going and how to optimize for that traffic. In particular, the nightly email reports keep the design and account staff engaged with the sites and give them a 'big picture' view.

Capturing analytics from multiple websites. We are under control of all our data.

Free and open source, but with plenty of features found in most premium analytics software; email reporting and user insights

Piwik would benefit from richer visual representations of data; demographic data could use work

As a web developer, Piwik allowed me to gain deeper insight into how users are using my clients' websites

I love the amount of analytics it offers and allows itself to be self-hosted on your own server

Although I like the self-hosting, I don’t like how much resources it consumes as it can be a lot for a small server

Great tool for getting analytical data about your website users

It allows us to see what sections of our websites that our clients visit and more analytical data

Clean design, easy to install, upgrade and use. Great open source user community behind product.

The install is a little heavy at nearly 40MB.

Product is still not that well known so clients and users may need to get up a learning curve.

Be open minded and get involved in the Piwik community.

I recently had a client who had privacy concerns so to be make the customer happy I went with Piwik. With Piwik there are no real privacy concerns because you own and host the data.

Piwik also has many already built plugins for popular sites such as WordPress and this will take the pain out of implementing and maintaining.

Piwik has a "Live" view but it is not as robust as Google Analytics Real-Time view. However, there is a great open source user community behind Piwik and I am confident with time this feature along with others will catch up to Google.

Self-hosted allowing you to keep control of your analytics data.

No live 'active users' counter display on the dashboard

Give it a try

Track web site visitors to optimize user flows

Pages and Page Titles reporting provide actionable insights. Using those one can know which pages have high traffic but also high bounce rates. So, those would need content optimization, to increase engagement. The Real-time Map feature is also useful in tracking visitors by geo location. This helps in improving product availability during key holiday periods, when every transaction counts. Dashboard and Overview reporting provides quick snapshot of site performance in terms of traffic, engagement, loyalty and pathing. Operating System, Visitor Browser and Browser Plugins gave an indepth understanding of visitor profile, so site design could be made more responsive based on device resolution and browser type.

Category traffic and conversion reports need custom implementation. No this year to last year metrics comparison feature available. Date Range, Site Search and report export features are not very robust. This results in additional manual efforts, to make reporting more actionable.

This is an open source analytics software, with minimal cost and technical support. So, please keep that in mind while using it. It has all the standard features like visitors, actions, referrers reporting but doesn't have advanced functionality like category conversions or segmentation. It is possible to enhance it but that would mean additional implementation expenses.

Using this tool for mobile site analytics and user experience improvements of mobile optimised site. Initial deployment was quick and inexpensive, which helped in meeting strict holiday timelines which generated significant positive roi for the business. This allowed more budget for site design and content improvements.

It's easy to install, use and update!

It's completly open source and the project is very active: there is new features really often,

Is dislike the lack of insights and I would prefer a dashboard alert oriented.

Give it a try!

Piwik does more that what you think, but you have to get used to it.

It allows us to better understand our users.

Thanks to Piwik, we know which pages have seen, how the users are using our website and what is their devices.

We can adapt and improve our design & code to improve our users' experiences.

Matomo offers a large number of insights into our site analytics and my experiences with support have been outstanding.

Setup, maintenance, and general navigation are cluttered and confusing.

The program is utilized to track site analytics not offered by other resources. A wide range of data can be analyzed; however, most time it just feels like there is too much going on.

It's open source. So I can just fetch it and install it on my own server

It could look better. Design can be improved.

UX/UI could also be improved.

- It's easy to integrate Piwik with other systems through the API.

It is open source and works like a charm

It is a little resource hungry, for small installations it need more than just 512MB of ram machine

I've private insight on what is going on my websites

Makes it easy to see how much traffic our site is getting and how long people stay

It is a little basic in the information it provides

Use to review website traffic

Easy to use, user friendly, graphics not too busy.

Lacks funtionality, not as broad based as I need it to be.

I don't work in a department that would know of any issues.

Piwik has a plethora of features, and is an excellent free and open-source alternative for site analytics and reporting that lets you generate custom reports in a beautiful UI, and ensure that you own the data that you collect.

Piwik's custom event tracking is lacking compared to other solutions, but the development roadmap shows that this will be improving greatly in the future.

Use Piwik if you want a fast and easy self-hosted analytics solution.

Page tracking and reporting. I needed to quickly see how my sites were doing, but needed to keep my own data.

- Free!

- Open source

- Numerous features

- Community knowledge base

- Privacy matters!

- Piwik Mobile App: easy and smooth to use (I used iOS).

From my point of view Piwik:

- Could be more customizable

- Other than that contains no serious drawbacks

- May only be OK for tech savvy people. I had to install or assist in Piwik installation for projects run and led by people without technical background. Some more approachable and entry-level tutorials and explanations could be beneficial for this type of users. Otherwise they will look for some other web analytics software (GA?) or will have to keep on nagging IT folks for help!

Give it a go, especially if you care about your data privacy. It's actually a relief to know that my insights will stay mine.

- Various work and personal uses: from personal blogs to commercial sites

- Quite a versatile tool that can be put to different ends

Piwik is open sourced and we can install it inside our domain.

The user interface is not the best in is kind. A lot of work could be done to facilitate the navigation in the Piwik interface.

Trying this product is really easy. 5 minutes and you are good to go! This is a good alternative to Google Analytics for your internal needs!

The data are not in the cloud and we can easly track users on our intranet website.

Piwik is by far the best open source analytics software I’ve ever used. Deployment was easy and the ability to customize was far greater than would be expected from a free analytics solution.

Piwik would benefit from more visual data representations.

Piwik allows deeper insights into how customers and clients are using their websites and points out areas of potential improvement.

Easy to install and provides lots of data.

It broke once and all of the websites it was installed on had errors.

It's a good tool if you don't like Google Analytics as you get all of the basic data.

Analytics tracking. Once installed we were able to accurately report on visitor traffic and behavior.

The easiness to use it, easier than Google Analytics in my opinion

Less functionnalities than Google Analytics

Identifiying the sources of trafics bursts

Very easy to install, boasts the ability to program extra capabilities as addons.

Would like a better interface and shared data from screen to screen.

Being able to monitor multiple sites at a time is saving us a great deal!

Easy to read and interpret reports, covers all the important metrics.

Goal conversation tracking wasn't as intuitive as I would have liked to get set up.

Tracking visitors and understanding the demographics... about them and e-commerce tracking.

Open source and free, allows you to keep business sensitive website data in your own server, and if you host it in a really fast server (SSD) it really shines. Ships with most basic features and you can customize for more.

Not as much documentation as it is not as covered by third party bloggers/writters as proprietary or other widely used analytics software.

Run alongside other analytics suite to validate the data.

Used as a second tool for analysis running alongside other analytics software.

Build up the program programming helping build business EC access

I don’t really like anything about it because it’s very helpful and useful

Is still beneficial growth man’s business in moneywise and how to access more contacts to build your business

It's an open source project, it's very easy to use, you are able to keep your data under your control and you are able to keep you client's privacy.

Sometimes it could be quite slow the interface, but it is quite good in all ways..

Just try it. It is a very good choice to implement for your business.

I am development a Marketing Campaign, and Piwik gives me all the insights I need to do it in a proper way.