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Matomo (Formerly Piwik)

By Matomo Analytics

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4.2 out of 5 stars

How would you rate your experience with Matomo (formerly Piwik)?

Matomo (Formerly Piwik) Reviews & Product Details

Pricing

Pricing provided by Matomo (formerly Piwik).

On-Premise (Self-Hosted)

FREE download

Cloud Business

19USD / month
Free trial available

Matomo (Formerly Piwik) Media

Matomo (Formerly Piwik) Demo - Heatmaps - clicks
Discover where your users are paying their attention, where they have problems, where useless content is and how engaging your content is.
Matomo (Formerly Piwik) Demo - A/B Testing
Test anything and test anywhere to increase your sales, conversions, pageviews and more.
Matomo (Formerly Piwik) Demo - Form Analytics
Identify and fix pain points on the forms that are most important to the success of your business.
Matomo (Formerly Piwik) Demo - Web Analytics
Web Analytics
Matomo (Formerly Piwik) Demo - Funnels
Funnels helps you increase conversions and sales from your existing traffic.
Matomo (Formerly Piwik) Demo - Ecommerce
Understand who your customers are to increase sales and make smarter data-driven decisions.
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Matomo (Formerly Piwik) Reviews (92)

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Reviews

Matomo (Formerly Piwik) Reviews (92)

View 1 Video Reviews
4.2
92 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise data privacy and the ability to self-host Matomo, allowing complete control over their analytics. The software is recognized for its customizability and detailed reporting features, making it a strong alternative to Google Analytics. However, some users note that performance can be an issue, particularly with larger datasets.

Pros & Cons

Generated from real user reviews
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GP
"Flexible and fully functional, but performance needs optimization."
What do you like best about Matomo (Formerly Piwik)?

I like Matomo the most because it has excellent data privacy control, storing data on its own servers rather than placing it with third parties, which ensures strong data security and autonomy. It is feature-rich, capable of detailed analysis of traffic sources, user behavior paths, and can also track conversions, providing comprehensive support for optimizing strategies. It is highly customizable, allowing for report adjustments and custom dimension metrics according to needs, meeting various analytical requirements. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

Performance is average, with high demands on the server. There is room for improvement in data processing speed, resource usage, and task stability. Report generation takes a long time, high resource consumption causes lag, task stability is poor, and data processing processes hang after activating plugins, with memory leaks in archiving tasks. Initial setup poses a certain barrier for beginners, as server configuration parameters and database operations are difficult to understand. Troubleshooting and resolving environmental issues can be challenging. Review collected by and hosted on G2.com.

JR
Project Manager
Enterprise (> 1000 emp.)
"Matomo/piwik recommendable"
What do you like best about Matomo (Formerly Piwik)?

It does what it is expected. Very clear graphs. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

Some more options and visibility could be improved. Review collected by and hosted on G2.com.

David A. B.
DB
Cofounder
Small-Business (50 or fewer emp.)
"Fully managed alternative to Google Analytics"
What do you like best about Matomo (Formerly Piwik)?

Independence and control over features and implementation for private server implementations. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

So far (7 years+ and 30 servers installed...), nothing Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Small-Business (50 or fewer emp.)
"Easy to link with webpages"
What do you like best about Matomo (Formerly Piwik)?

Quite intuitive, useful to have multiple domains Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

It is not so easy customize dashboards in i Review collected by and hosted on G2.com.

GS
Project Manager
Enterprise (> 1000 emp.)
"GDPR compliant Analytics"
What do you like best about Matomo (Formerly Piwik)?

Being open source is surely a good advantage over picking another proprietary on-premises solution. No worries on being GDPR compliant since you will manage every aspect of analytics data gathering. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

Some widgets are still very simple, and it lacks the ability to correlate "n" metrics to discover new navigation patterns. As a downside of installing it yourself comes all updates you'll have to plan for. Review collected by and hosted on G2.com.

Alessandro C.
AC
Freelance
Small-Business (50 or fewer emp.)
"Very Precise tool"
What do you like best about Matomo (Formerly Piwik)?

Matomo is a very precise tool, many more than Google Analytics; It is very simple to use Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

I don't like something about the free preview, maybe is too short to evaluate well all the instruments Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"We have used Piwik in our company to feed our recommendations system and it works perfectly."
What do you like best about Matomo (Formerly Piwik)?

An advantage that I personally consider is that Matomo is an open source tool which can be manipulated. Most ad blockers block the tracking code from matomo. We changed the code and name of matomo so that the ad blockers couldn't block our matomo script. Obviously its not good not to respect the privacy but from a business perspective, its good because sometracking is very critical to some businesses. Also some users unintentionally block matomo script. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

Graphical user interface shows different data than the database. It uses fingerprinting technology which identifies the user on the basis of a certain parameters including IP, Device etc. It means that if multiple users are visiting a website from the same company, PIWIK automatically identify them as one user and associate the actioms from different users to only one user. That is something which we saw in front end GUI. Review collected by and hosted on G2.com.

WS
Lecturer Computer Science (BPS-17)
Small-Business (50 or fewer emp.)
"OpenSource and selfhosted alternative to GA!"
What do you like best about Matomo (Formerly Piwik)?

I'm in love with the Matomo. It provides me with lots of details about activities on my website. One of the reasons for having Matomo over Google Analytics is that I have full control over the statistical data of user activity on my website. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

The User Interface of Matomo is tricky for new users. And installation is a pin if not available on your Hosting Application installer. Also, required storage and database on your hosting. Review collected by and hosted on G2.com.

YB
Project Manager
Small-Business (50 or fewer emp.)
"Matomo review by Yash"
John W.
JW
SaaS Revenue Growth Consultant
Mid-Market (51-1000 emp.)
"Excellent OSS alternative to Google Analytics - own your data"
What do you like best about Matomo (Formerly Piwik)?

Open Source, community-based alternative to commercial alternative (Google Analytics) - data privacy is the primary driver. Review collected by and hosted on G2.com.

What do you dislike about Matomo (Formerly Piwik)?

You do need to roll up your sleeves and prepare for installation support on your server; you will need some experience and admin access to complete and trouble-shoot. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Matomo (formerly Piwik).

On-Premise (Self-Hosted)

FREE download

Cloud Business

19USD / month
Free trial available

Cloud Enterprise

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Matomo (Formerly Piwik) Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Real-Time Reporting
Segmentation
Custom Reports and Dashboards
User Data
Site Search Reporting
Performance and Reliability
User, Role, and Access Management
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Matomo (formerly Piwik)
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