Matomo (Formerly Piwik) Reviews & Product Details

Matomo (Formerly Piwik) Overview

What is Matomo (Formerly Piwik)?

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. Please visit matomo.org for more information.

Matomo (Formerly Piwik) Details
Languages Supported
Arabic, Bengali, Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Georgian, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)
Product Description

Matomo (formerly Piwik) is the only analytics platform that gives you full control over your data and more.

How do you position yourself against your competitors?

Piwik is a free and open source web analytics platform. It provides users with insights into all areas of their website, web & mobile apps and intranet, allowing them to make changes that will bring more traffic, increase conversions and optimise business strategies.

Piwik is also committed to protecting users privacy through its data ownership and security policy. The data and information collected by Piwik is 100% owned and controlled by the user - Piwik will never share data with a 3rd party. That is what makes it the analytics platform of choice for individuals, large organizations and governments who want a secure and reliable analytics platform that is committed to user privacy and security.

Free product is accompanied with premium services of Piwik PRO. The core services – Piwik Cloud and Piwik Enterprise - help clients host their own Piwik platform, customise it and discover more features and functions.


Seller Details
Seller
Matomo Analytics
Company Website
Year Founded
2007
HQ Location
Wroclaw, Poland
Twitter
@matomo_org
9,506 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®

Overview Provided by:
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Matomo (Formerly Piwik) Screenshots

Matomo (Formerly Piwik) Reviews

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Matomo allows us to keep user tracking data to ourselves, and it gives us the controls to be privacy-first from the get go. There is absolutely no reason to use a third party to collect user or visitor data for you and deal with the headaches of privacy law compliance that entails. Review collected by and hosted on G2.com.

What do you dislike?

For maximum privacy it is best to self host Matomo, but that's not a very tall order. Matomo uses PHP and MySQL, which basically any hosting provider offers and which is easy to install on your own (virtual) servers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Matomo allows us to record how and from where visitors arrive at our websites, what they do next, and when and how they leave. It is an essential tool to learn what works and what does not work on our websites. Review collected by and hosted on G2.com.

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Chief Content Creator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best.

Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product! Review collected by and hosted on G2.com.

What do you dislike?

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Keeping data private.

- Not letting other analytics' companies follow the consumer around.

- Letting people know that their data will never be sold to a 3rd party and that their data is theirs Review collected by and hosted on G2.com.

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Open Discussions in Matomo (Formerly Piwik)
Owner / CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

You have full control over collected data, no more data collection by third-party proprietary software like Google Analytics. Easy to use and setup and a great interface. Review collected by and hosted on G2.com.

What do you dislike?

The mobile application is less powerfull than the online dashboard and apps from other software suppliers. However, it does do it's job. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You can install Matomo in a docker container. However, I recommend installing it on a default Apache/NGINX/etc. installation (like WordPress). It is much easier to install (and maintain?). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have solved some massive privacy-concers by using Matomo instead of third party statistics/tracking software. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Good dashboard with the main overview of clicks and visitor stats. The graphics are clear and helpful, no useless functions and a smart live view tool to control the traffic. Review collected by and hosted on G2.com.

What do you dislike?

The installation on the website, by editing the main head-content works easily, but the website speed is less now so would be important to load the script faster to don't block and slow down the loading speed. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

User click control and general controlling of the incoming traffic, plus the control of exit pages and geolocation tracking works perfectly. Seo ranking can be controlled and if necessary we can edit our content to be in line with the requested standards. Review collected by and hosted on G2.com.

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Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like about the tracking report by the person visits online Review collected by and hosted on G2.com.

What do you dislike?

The custom language are not sufficient to understand.please add more regional language. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

There are many benifits of using this software.

To analyse the report of traffics.

And custom to store data by year wise this helps a lot. Review collected by and hosted on G2.com.

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Founder and Chief Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Powerful features for a range of uses, from basic web analytics, to ecommerce and product intelligence. Excellent privacy features and control. Highly configurable goal and event tracking. Review collected by and hosted on G2.com.

What do you dislike?

Finding out where certain features are and how to use them can take time. Configuring geolocation could be easier. And some concepts are non-obvious, eg. funnels vs user paths vs transitions. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Web analytics and product intelligence. Review collected by and hosted on G2.com.

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Advertising Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like that Matomo can be self-hosted, which means that our company keeps complete control over our analytics data, and that it cannot be used by 3rd parties, which is important for a simple GDPR policy. Review collected by and hosted on G2.com.

What do you dislike?

I dislike how much server resources it takes to track a web site with Matomo, but we have decided it is worth the extra cost. A small dedicated server tracks a busy web site easily. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use web site analytics to track how many visitors come to our web sites. It is very important to track trends in site speed and what content is accessed, and also to track bounce rates. Using this data, I'm able to make recommendations on what changes would be useful to make to our web sites. For example, if a piece of content has a high bounce rate, we can change the content to something more interesting. This benefits us as having a more effective web site ultimately means more revenue. Review collected by and hosted on G2.com.

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Senior Software Engineer
Hospital & Health Care
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We manage the hosting in our cloud network. Data never leaves the environment where the traffic was generated. Review collected by and hosted on G2.com.

What do you dislike?

Plugins have an inconsistent feel to them, from an administrative perspective. We have had issues with the geolocation database plugin working in one location but not another. Managing the setup of a the (pretty cool) funnels plugin was utterly different than other plugins. Not a huge deal but it is hard to automate and requires a variable cognitive load for some plugins. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

High quality plugins are your greatest value to us. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are in a high compliance industry. We want to measure user engagement, but are unwilling to ship this data outside of our established network boundaries. Matomo has been awesome for this. Review collected by and hosted on G2.com.

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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Its services are out of the world and splennded Review collected by and hosted on G2.com.

What do you dislike?

This is great platform to showcase what you have Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Just be as all are working Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

its benfits are enormous as it provide realtime analytics regarding the use of great user platform Review collected by and hosted on G2.com.

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Randy Wilson
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Matomo is an incredible platform that is responsible for monitoring the activities of visitors, then show a pattern of how is their behavior on the platform.

I like this tool is that it is dedicated to give complete control over the data that is collected and the administration of these.

I like that it is a very easy platform to configure and install. It also provides multiple functions that allow you to offer very efficient and high quality reports unlike other similar platforms. I also like that I can have a copy of my files on my server and in the cloud, which guarantees complete security. Review collected by and hosted on G2.com.

What do you dislike?

I do not like Matomo that the price offered by supplements that are very important for a good development on the platform are very high.

I also dislike that they have not dedicated themselves to improving the platform or offer innovative changes, new strategies and complements. It really stays the same for a couple of years. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend Matomo because it is a platform that generally works very well. And I really like the fact that I can store all the data in the facilities and in the cloud, I think the security that this provides is what motivates my company to make use of this platform and I really like the trust what this conveys. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Matomo has benefited us by being able to know in greater detail the pattern of behavior of people who are interested in our company.

We also benefit from the fact that we can store all the information in the cloud and in our facilities, as this does not guarantee security and a lot of flexibility. Review collected by and hosted on G2.com.

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Cofounder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Independence and control over features and implementation for private server implementations. Review collected by and hosted on G2.com.

What do you dislike?

So far (5 years+ and 30 servers installed...), nothing Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Implement it on AWS or Digital Ocean Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Implement analytics for private servers - intranets that won't allow or prefer not to have Google Analytics. Review collected by and hosted on G2.com.

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Software Engineer
Environmental Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

This is good in providing you excess of your information and makes you deal with it clearly. Moreover it helps you in making more good strategies of your work and company so that you can complete your customer demand and make them happy as well. Review collected by and hosted on G2.com.

What do you dislike?

i like this tool as it is very easy and efficient to use plus there is no data leaked in this network and i have face no use up-till now and in future i have no issue with it at all Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is probably the best device that I have utilized up until now. Establishment and arrangement is extremely simple effortlessly of utilization. the features are astounding that causes you make stunning content and edit at whatever point you need. Very easy to use and efficient. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The best part of this is it encourages you in making great web content and furthermore inventive techniques. This prompts greater efficiency and powerful working in the organization that leads a decent bonus. Best of all, you manage your client as per your own will which is astounding so it helps in great deals and fulfillment of the client and provide best quality . Review collected by and hosted on G2.com.

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PR manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is good in giving you control of your data and makes you deal with it effectively. Helps you in making efficient strategies of your work and company so that you can fulfill your customer demand and make them happy as well. Review collected by and hosted on G2.com.

What do you dislike?

I like this tool as it is easy to use and is also reasonable so I have no issues with it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is one of the finest tool that I have used so far. Installation and setup is very easy with ease of use. the features are amazing that helps you create amazing content and edit whenever you want. Extremely user-friendly and time-saving. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The best part of this is that it helps you in making a good web content and also creative strategies. This leads to more productivity and effective working in the company that leads to a good bonus. The best part is that you deal with your customer according to your will which is amazing so it helps in good sales and satisfaction of the customer. Review collected by and hosted on G2.com.

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Digital Media
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like that Piwik (although now called Matomo) gives us web site analytics that are just as good as Google Analytics, without giving away our data. We aren't keen to give away our data to a company that has no way to contact them. Review collected by and hosted on G2.com.

What do you dislike?

We have to host it ourselves, although this is actually a benefit in some ways. We are able to comply with GDPR requests as a result. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We need to know how many people are visiting our company web sites, and from which sources, and we use Matomo for this. It solves this business problem very well, and we are able to host it ourselves without giving away all our data to Google or another company. This is also helpful from a GDPR standpoint, as we are able to delete data on request. Review collected by and hosted on G2.com.

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AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The fact that it is open source, and can be installed in our region hiving data security. Also, 100% data analysis unlike others. Community updates... Review collected by and hosted on G2.com.

What do you dislike?

I don't feel there are any downsides, it is doing best what it is supposed to do/meant for. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data integrity is primary and control of the analytics plus data with all these things going around gdpr, etc. Review collected by and hosted on G2.com.

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CC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Free alternative for web analytics that values privacy and offers total ownership of your data Review collected by and hosted on G2.com.

What do you dislike?

There is a room of improvement for Matomo API, besides filtering per custom visitors segments is not actually possible Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's great tool for tracking key metrics of a company website in a secure way with complete control of the data, it's also possible to extract data from the API and create more advanced analytics on website visitors data Review collected by and hosted on G2.com.

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Nutritionist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is great tool that allows you to complete complete dominance on your work you are performing. Now you can have complete hand on your work and see the customer data input and web traffic. Thus it lets you know about the customer demand and make you better strategist about what to do so that you can more. Review collected by and hosted on G2.com.

What do you dislike?

I like this application a lot. It has helped me told my flaws so I don't find anything bad in it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a great tool with amazing features that helps you in making better web content and also make more creative strategies. Lets you have complete control over your data and thus makes you aware which department of your business you need to improve. It is very easy to install and also to use even beginners can get accustomed to it easily. It is user-friendly and time saving. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has increased my productivity of business by giving me control and letting me know about customers demand. When I saw what the most customers look into the website, thus I started accessing them back, giving them discounts and promotion which helped me gained more popularity. Review collected by and hosted on G2.com.

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Managing Director & Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Easy to configure system for analyzing server logs with added support javascript on-web analytics Review collected by and hosted on G2.com.

What do you dislike?

Few things can be easier, for example ability to filter unwanted stats/Traffic from specific IPs or bots Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you need to read statistics about your own websites on your own servers, you can easilly achieve that with Matomo/Piwik analytics. But you have to understand that you have to push your logs form your servers to the server where matomo is running. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were interested in backup solution for our website analytics in one place, where we can see week to week stats of our own websites hosted on our own servers. This tool help us to solve exactly this issue. Review collected by and hosted on G2.com.

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IT Support Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love the Live Heat Map feature. It allows me to see the source of the traffic in real time. Review collected by and hosted on G2.com.

What do you dislike?

The GUI could be a little better, but then I am a little OCD about things like that. I should admit that Matomo is an powerful Web Analytics Tool Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You can use Matomo with Google Web Analytics to get the best of both worlds Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The Marketing team gets the information and analyses the customers and the products and give appropriate advise to the manufacturing team. This help cut cost which in-turn reduced the Operational Expenditure. Review collected by and hosted on G2.com.

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Book Keeper
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like that we can see how many people are visiting the web site. Review collected by and hosted on G2.com.

What do you dislike?

It is a bit cryptic what some of the functions mean inside Matomo, and the name change is confusing when it used to be Piwik. I still can't spell Matomo first time and have to look it up. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I know it is free, which saves us money. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I like that we can see how many people are visiting the web site. It is really interesting during crunch periods seeing how many more people visit the web site, and which pages they visit. It is useful for seeing which products are most popular. Review collected by and hosted on G2.com.

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UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I like it most because the app keeps a record of all websites that I visit when online. After this it give a well informed report analysis of the same. Another thing that I love about it is that it works very fast and also very conveniently Review collected by and hosted on G2.com.

What do you dislike?

The system becomes very slow sometimes. Especially when dealing with large volumes of data. So it’s not suitable for large data. This needs to be improved. Also the installation process is really tough. Especially for people who are not well equipped in IT. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Matomo is used largely by our ICT department mainly to keep track of our organizations website. It has been very helpful especially with monitoring the functionality of the web Review collected by and hosted on G2.com.

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Oversight Data Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I use Matomo along with Google Analytics to make sure that the data that I get is accurate. Matomo’s complete set of features lets us actually view the visitor's actions from start to finish Review collected by and hosted on G2.com.

What do you dislike?

When used with Google Analytics, Matomo becomes a very power tool. I don't see any negatives after using this product for 2 years. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can can scale up the SEO and also access complete Visitor Profiles which can use the information sensing Tag Manager Review collected by and hosted on G2.com.

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AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Best part is the customizations it allows for above and beyond what Google analytics offered. Review collected by and hosted on G2.com.

What do you dislike?

I think the user experience could be a but more polished. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

take your time when learning it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our site was too large for google analytics to handle, and it also did not allow for the kind of customization we needed. Review collected by and hosted on G2.com.

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Contracts Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like best that we have our own install of Matomo on your server, so we have complete control of data, including exports. Review collected by and hosted on G2.com.

What do you dislike?

So far I haven't disliked anything about Matomo to date. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Matomo is very easy to install on a web server, so don't worry about that. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We need to analyze how many visitors go to each of our clients web sites, and report back to the client. With Matomo we are able to generate PDF reports and send them to the clients. Review collected by and hosted on G2.com.

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PHP developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is a best analytical tool that assists you in having a complete control over your data. It helps you in having your own copy or your data site instead of relying on others sites. Review collected by and hosted on G2.com.

What do you dislike?

I didnt not have found any issues with it. I like this software as it is very easy to use. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is an excellent tool that helps you gain stats in a major category and also compare them with other platforms. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It allows you to get to the reach of different range of customers and confirm them with other web metrics. This allows you to have a total different approach thus increasing your business and customers. Review collected by and hosted on G2.com.

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