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Airbridge Reviews & Product Details

Airbridge Overview

What is Airbridge?

Airbridge is a unified measurement solution featuring Mobile Measurement (MMP), Multi-touch Attribution (MTA), Incrementality, and Marketing Mix Modeling (MMM) packed into a single unified dashboard – helping marketers to discover and maximize their true sources of growth while empowering them with tools such as deep-linking, real-time marketing analytics, audience builder, and fraud protection.

Airbridge Details
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Product Description

Airbridge offers a comprehensive suite of mobile attribution solutions to accelerate app growth, helping marketers measure, analyze, and optimize performance to win users' hearts in the privacy-first era.


Seller Details
Seller
AB180
Year Founded
2015
HQ Location
San Francisco, US
Twitter
@AirbridgeHQ
84 Twitter followers
LinkedIn® Page
www.linkedin.com
78 employees on LinkedIn®

AB180 Marketing a.
AA
Overview Provided by:

Recent Airbridge Reviews

HK
Hyojun K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Memorable MMP for Startups"
Onboarding process is kind for us, and their integrations provide what we need to integrate our channels
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The Best Solution at a reasonable price"
Fast and convenient installation user-friendly UI/UX help users to effectively analyze the performance of various marketing channels. Also, it i...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"The most cost-effective & easy to use MMP"
As a Marketer under the current circumstance, finding a budget-friendly but also great product gem is essential. In that aspect, Airbridge was perf...
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Airbridge Media

Airbridge Demo - Airbridge Trend report
Visualize the performance of in-app events such as installs, deeplink open, and order complete by channel. The line chart's X-axis shows the interval (Hour, Day, Week, Month) and Y-axis shows either the number or the value of the event based on the metrics you selected from the configuration.
Airbridge Demo - Touchpoint Analysis report
See how many touchpoints (ad clicks/impressions) occurred before a specific user event within the app. A minimum of 30% of conversions occur after 3 or more touchpoints. Airbridge's MTA reveals essential touchpoints that actually contribute to eventual conversion.
Airbridge Demo - Active Users report
Understand DAU / WAU / MAU / ARPU / ARPPU at a glance.
Airbridge Demo - Retention report
Find the N-day retention rate for users who have performed a specific event in-service and returned to the service on a specific date and performed a designated event.
Airbridge Demo - Customizable Lookback Window
Customize lookback windows for app installs and in-app events according to the nature of your business and advertising channel from 5 minutes and up to 30 days.
Airbridge Demo - Customizable fraud validation rule
Automatically guard against fraudulent traffic by customizing validation rules.
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12 Airbridge Reviews

4.7 out of 5
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12 Airbridge Reviews
4.7 out of 5
12 Airbridge Reviews
4.7 out of 5
G2 reviews are authentic and verified.
Sean L.
SL
Product Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Airbridge?

Very satisfied in overall - various features & analytics, real-time raw-data, pricing, and customer support.

The best part of Airbridge is that they really take user's feedback very seriously and have them applied on their product updates whenever possible. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

Nothing much critical. The only thing Airbridge lacks is a limited number of integrated partners which is only a matter of time. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

We were very tired of having to request, study and use new features of MMP by ourselves, which Airbridge nicely supports with their customer support team.

It's really annoying to have solutions update their new features as add-ons when you're already spending large number of yearly budget in solutions.

Airbridge support full features which excites you whenever they update new features and allows you the have access right away. Review collected by and hosted on G2.com.

Jeff .
J
product manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Airbridge?

I can view real-time performance, and when I click a channel, the entire campaign data for that channel is displayed. Custom dashboards help closely monitor various objectives through visually interactive graphs, pie charts, and linear charts as needed.

Activity-level data ensures that events are running smoothly.

With great insight and viability, campaign optimization becomes very fast and easy. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

I can't think of the shortcomings of Airbridge. It has always been my favorite app attribute MMP tool.

If I have to wtite a disadvantage that is hard to find, there are not a few resources that must be invested when changing the MMP tool from other MMP to Airbridge. But this is the same for all MMP tools. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

Airbridge helps install channel levels and check various user funnel and conversion rate.

It also helps weekly retention rates with respect to app opening at the campaign and advertising level, which provides a strong foundation for marketing strategies. Measuring the effectiveness of re-engagement campaigns on various advertising platforms through Airbridge data is helpful, helping to save huge marketing costs. Review collected by and hosted on G2.com.

Kevin C.
KC
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Airbridge?

- Airbridge has the most intuitive UI/UX compared to its competitors and other MMPs.

- Features and workflows are well-designed to satisfy the practical needs of marketers.

- The more you use the tool, the more you feel it is built by someone who understands digital advertising and marketing technology. So, for example, I can easily share the dashboard data with Google spreadsheets in real-time with one click. It seems nothing, but this minor feature is what marketers want.

- I could utilize every feature with an all-inclusive pricing package since they currently pursue no add-on policy. Therefore, the costs are predictable and reasonable. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

I have not found any issues yet, but Airbridge is less recognized than its peers. Thus, you might eventually learn from scratch, which seems fine since Airbridge has very intuitive usability. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

Airbridge has all the essential features marketers would expect from an MMP. As I had to run campaigns on various channels, seamless integration to ad channels was crucial. The Airbridge support team responded promptly to my integration request and delivered the desired outcome quickly. Its dashboard, where marketers can easily monitor and manage the integration status of each ad channel, is a plus.

One MMP has no competitive edges since MMPs provide almost the same features meaning they are indifferent. Thus, it is essential that they have flexible add-ons(which Airbridge does not have an add-on policy). Also, Airbridge provides a multi-touch attribution model, and no competitors offer that feature. Lastly, all MMPs will transform into marketing tools shortly. I read Airbridge is considering providing the MMM feature as well. All MMPs will need to be marketing analytics solutions, not simply acting as attribution solutions due to ATT issues. I am confident to use Airbridge because Airbridge will be equipt well with various analytics features. Review collected by and hosted on G2.com.

MJ
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Airbridge?

Airbridge has a reasonable price policy based on MAU.

It provides accurate metrics because it identifies users on a device-based basis.

Airbridge's user experience is simple, so there is less confusion.

Airbridge's documentation is relatively easy to understand.

And when I have a problem, the support team solves the problem quickly. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

Low recognition in the market because Airbridge is a new service.

Airbridge doesn't show data older than a year on the dashboard.

Sometimes the website's loading is slow. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

Airbridge tracks user acquisitions from media such as Facebook and TikTok.

It migrated the data of abusing users to a device-based basis, helping us to identify the correct data. Review collected by and hosted on G2.com.

HK
Tech Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Airbridge?

Onboarding process is kind for us, and their integrations provide what we need to integrate our channels Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

It is mostly focused on korean channels- despite they support tiktok and facebook (or instagram) which is what we need Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

They had supported integration of channels such as facebook / tiktok which was we're focused on for our app marketing because we're manly focused on gaining more app users through our youtube/tiktok channels. We're able to successfully run the campaign for app acquisition because of their support of multiple channels Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Airbridge?

Fast and convenient installation user-friendly UI/UX help users to effectively analyze the performance of various marketing channels.

Also, it is leading the industry by providing an incrementality analysis function for the first time in Korea. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

Sometimes it's slow. Except for this, I had no uncomfortable experiences using Airbridge. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

The real-time Report sharing feature was a great help in building our marketing dashboard.

Using this feature, we can spare resources by reducing handwritten work and preventing human errors.

It helped our firm to improve work efficiency. Review collected by and hosted on G2.com.

CZ
Head of Sales
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Airbridge?

Their "full-suite measurement toolkit" is my small business's most helpful and valuable tool. One significant upside of using Airbridge is its knowledgeable and responsive support team. They always respond promptly and with helpful solutions. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

There have been a few days where the site doesn't seem to want to load much. It never lasts for more than a couple of hours, in my experience, but still frustrating nonetheless. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

All of them! Whether promoting my brand in front of target customers or comparing site statistics with its web/app analytics tool, I can always find what needs improvement. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Airbridge?

As a Marketer under the current circumstance, finding a budget-friendly but also great product gem is essential. In that aspect, Airbridge was perfect for our company. Also, the integration with Braze and Amplitude helps me understand our users. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

Before using Airbridge, we used Appsflyer. Some features are supported by AppsFlyer but not by Airbridge, like Cohort. If you are looking for a clean product with only the necessary functions, Airbridge would be it, but if you pass over AppsFlyer, you may feel that the features are somewhat lacking. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

Our International team also will use Airbridge together. And this means that they need to integrate with International media. I believe airbridge is doing its best to make this possible. Review collected by and hosted on G2.com.

Varzaan R.
VR
Marketing Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Airbridge?

The interface and the way the software creates an impact on the whole process of the company and also helps many people with their doubts solving capabilities, Great platform. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

There is absolutely nothing which I can give negative feedback, the platform is so smooth with a great interface, that nobody will ever dislike such a platform which helps them whenever required Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

The interface and the way the software creates an impact on the whole process of the company and also helps many people with their doubts solving capabilities, Great platform. Review collected by and hosted on G2.com.

SS
BUSINESS DEVELOPMENT MANAGER
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Airbridge?

The user interface and influence the program has on the Airbridge company are both simple. The response from the support team is rapid. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

As of now, I haven't found any issues with this platform. But the website loading time is a bit higher. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

Airbridge has no add-on expenses for their services and helps my digital marketing teams with their work. Review collected by and hosted on G2.com.