--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2974 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2974 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews & Product Details Visit Website The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. * * * Product Website Amplitude Analytics Seller [Amplitude](https://www.g2.com/sellers/amplitude) Discussions [Amplitude Analytics Community](https://www.g2.com/products/amplitude-analytics/discuss) Languages Supported English Solution Type All-in-One Overview by Conner Sunday Show More ## Pricing Pricing provided by Amplitude. ### Starter Free [ View More Pricing Information ](https://www.g2.com/products/amplitude-analytics/pricing) Amplitude Solutions (1) See how Amplitude products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Amplitude AI Analytics Platform SolutionBy Amplitude ](/sellers/amplitude/solutions/amplitude-ai-analytics-platform) Show More ## Amplitude Analytics Integrations (74) What do users say about integrations? 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NR Nika R. Mid-Market (51-1000 emp.) 3/31/2026 "Complex interface and limited analytics" 2/5 What do you like best about Amplitude Analytics? I can create basic funnels in Amplitude Analytics. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I can create basic funnels, but it's not enough for complex analytics. For example, I have to create complex retention charts in Tableau rather than in Amplitude Analytics (where retention is not on the 7th day of product use, but over a 7-day period). There are a large number of events, and as a product manager, I lack information about them. It would be easier if an agent could be launched at the application level to track all events and their properties according to a single feature. The AI Assistant often resets in the prompt, which hinders editing and refining the data. Creating custom funnels is difficult; I need an agent that would automate event collection. It's hard to understand the setup, you need to understand the event bindings in the product, and the interface is not the most user-friendly compared to Yandex Metrica. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I can create basic funnels in Amplitude Analytics, but for complex analytics, I have to use other tools. An agent is needed to automate event collection to simplify the work, instead of manually entering and setting up current events. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12569471/official_response/edit) Hi Nika, Thank you for taking the time to share this candid feedback. We’re glad Amplitude is helping with core funnel analysis. We’re sorry for the challenges you faced with your more advanced use cases. For some of the retention work you described, Amplitude does support Return On or After, Return On, and Return On (Custom) retention, plus both 24-hour and calendar-based time settings. Tools like Autocapture, Visual Labeling, tracking plans, and Data Assistant can help simplify event collection and governance. Try checking out Amplitude Academy. Thanks again for your thoughtful feedback! Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") CO Verified User in Online Media Mid-Market (51-1000 emp.) 5/28/2026 "Unreliable AI Undercuts Dashboard Building and Accurate Answers" 1.5/5 What do you like best about Amplitude Analytics? The UI/UX options are limited, which actually helps. It saves me a lot of headaches when working with stakeholders, since we don’t end up wasting time on things like colors and formatting. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The AI isn’t reliable enough for building dashboards or for answering detailed questions accurately. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Solving business KPI and SLAs relative to their mobile app. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12887232/official_response/edit) I'm glad the UI helps keep stakeholder conversations focused on what matters. The AI reliability issues you're describing are real, and we're actively investing in making those features more accurate and consistent. I hope you'll give Amplitude another chance. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 1/25/2024 "Decent platform for those who are new to analytics. Better options for those who want deep insights" 1.5/5 What do you like best about Amplitude Analytics? Amplitude offers an incredibly easy to set up all (integration took maybe 2 hours assuming your data and events are instrumented properly), all - in - on analytics platform that will help you build tracking plans, help you run experiments, and help you start making data driven decisions early on in your product journey. Great for setting up daily or weekly view dashboards, and getting live in-the-moment metrics. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? If you're new to data analytics, or don't have data-minded people in product/eng, amplitude will be a lifesaver. I think as a tool it would have been nonpareil for smaller companies five or ten years ago. The problem is that data literacy among most organizations has increased and Amplitude uiis being left in the dust when it comes to allowing organizations to ask quesitons that are different to what amplitude thinks is best. You can't freely browse and explore your data, you need to go through a convoluted process of picking their specific kind of chart, which has ridiculous limitations. Want to see a count of users with event property = X for a dashboard? Tough, you can only see it as a donut chart or bar chart. Want to see how that property evolves over time? Sorry, not supported. Want to build a cohort on the fly to filter out a specific segment? Sorry, have to go to the cohort page and click through 4 screens to get it done. The handholding and lack of flexibility is great when you're brand new to the concept of using data, but quickly becomes a burden when you want to anything more than the most rudimentary analysis, or when you want to answer a question that amplitude hasn't built a dedicated flow for. Customer support in the startup plans is also non existent. You'll have to ask community members for customer support, which can take days to get a response from. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude is helping our startup track early stage adoption numbers, feature engagement, and subscription/revenue retention. We run an AI powered companion service as a backend that plugs into partner websites. While we don't have frontend events from the partner websites, we use amplitude to report on all backend events which include things like: Average session chat time, messaging frequency, subscription rates (subscribe, renew, autorenew states), one-off purchases via the chat interface (these feed into metrics around upsell conversion rates and overall revenue numbers), and user retention and engagement over time. Review collected by and hosted on G2.com. Show More 2/2/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Aditya R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya R.") AR Aditya R. Small-Business (50 or fewer emp.) 2/23/2023 "My Review: Amplitude" 2/5 What do you like best about Amplitude Analytics? MAU, DAU metrics, Open rates, Figuring out user metrics Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Complexity of things, look at clevertap how easy it is to navigate, i feel the dashboard could be much easy to navigate Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? It was helping us understand where our users churn was happening and Store adoption rate brand wise data was being presented Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ashton J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashton J.") AJ Ashton J. Technical Account Manager Mid-Market (51-1000 emp.) 5/9/2022 "Overly complex and non-user friendly" 2/5 What do you like best about Amplitude Analytics? That it tracks data we already have. It enables us to track data we already have so we can find new insights. That is incredible and so important in a software like this. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? For my use case of identifying trends for clients to understand their product usage, it is overly complex and non-user friendly. Though it has a lot of potential, it is not that useful for my case. Review collected by and hosted on G2.com. Recommendations to others considering Amplitude Analytics: Verify if other tools will fulfill your needs simpler. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? It has the capacity to replace another tool I use. However, it must be stated that it is not a simple elegant solution so setup is complex and I hope it just works and never needs to be adjusted afterwards! Review collected by and hosted on G2.com. Show More 6/21/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") AE Verified User in E-Learning Mid-Market (51-1000 emp.) 7/1/2022 "Good for some things" 1.5/5 What do you like best about Amplitude Analytics? I like the flexibility of amplitude when it comes to app tracking. It gives you a ton of integration options and seems to be one of the more robust options in the app space. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The flexibility also makes it overly complicated. There is no standard way of implementing so it is what you make it. We have seen some very rough integrations that make me not want to work on the product. Other times and when it is more basic the data is valid and good. Short story don't overcomplicate it. Review collected by and hosted on G2.com. Recommendations to others considering Amplitude Analytics: To use Amplitude successfully you need a really good plan and engineers with a very good understanding of the data strategy. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? We needed tracking of some very specific app interactions and that is what led us to try Amplitude. We are using it for iOS and Android app interactions and product research. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Somil M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Somil M.") SM Somil M. CTO Small-Business (50 or fewer emp.) 7/26/2022 "Events duplication and UX unsatisfying" 1.5/5 What do you like best about Amplitude Analytics? RBAC is good and and integration with sources and destinations is seamless. It has straightforward usage. Wouldn't say there is one best thing. Amplitude does few things okay here and there. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I don't like the UI/UX compared to Mixpanel. Sometimes gets hard to understand. Events tracking and duplication algorithm also needs work. We had to spend hours trying to debug why there was a mismatch in events between Mixpanel and GA. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Helps us track user events and behaviour on our marketplace. We have understood a fair share about our product. I wouldn't say I'm more productive or it has significantly improved our business performance. Review collected by and hosted on G2.com. Show More 7/31/2022 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Small-Business (50 or fewer emp.) 11/2/2021 "Built for product & engineering teams, not marketing" 2/5 What do you like best about Amplitude Analytics? my favorite feature is being able to create cohorts and track performance along different campaigns. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I feel like the product is built for product & engineering teams and not an easy tool for marketing to pick up. I have difficulty with understanding how to split out tests and read the information - especially with holding events constant and when to do so. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I specifically use amplitude when reviewing a/b tests and marketing campaigns we're newly launching Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Naveeth B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Naveeth B.") NB Naveeth B. Mid-Market (51-1000 emp.) 11/24/2020 "Potentially powerful but could do more" 1.5/5 What do you like best about Amplitude Analytics? I feel like there is a lot of data being collected that's really valuable. It gives me a much better view of our product than I would have had otherwise. The ability to create charts embedded in dashboards, which can then be embedded into team spaces is really powerful. It gives our teams data points for understanding engagement, rather than just guessing Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I feel like, despite the volume of data collected, there are limitations to the things I can do with that data. For example, I'm not able to do much or any analysis with it. Also, some of the UI isn't the most intuitive, so setting up meaningful dashboards isn't always straightforward. I feel like I may benefit from some training but I'm not sure if there is an account manager for that. Review collected by and hosted on G2.com. Recommendations to others considering Amplitude Analytics: I think it's important to know what Amplitude can and cannot do. It's a very powerful tool, but I don't think it can be used as the only system for customer success or even client engagement. It can facilitate those though. I think there's a strong chance I'm not making the full use of the system as I feel like there's a lot of data not being utilised Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? We have multiple parts of our product. I'm using Amplitude to understand who is using which parts and how much. This is allowing me to see who key users are in our accounts, who the best people to approach are for getting feedback and to understand potential issues with our product that need to be addressed Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") UM Verified User in Music Small-Business (50 or fewer emp.) 8/21/2020 "Over priced for start-ups" 2/5 What do you like best about Amplitude Analytics? The most interesting features that I use the most are: conversion funnels, retention and cohorts. Exporting to csv is a great tool that I also use to manipulate the data the way I need to. The magic also happens with compass and correlation, but the features still need development as it is hard to extract direct learnings from them. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The way event filtering works: We cannot be specific about user events when building cohorts: We can include all people that had event X where property is Y, but we will also have people with properties U, V, W... I have trouble filtering users by these events by working with the csv file. Another point is the pricing, where I think it is very hard to pay that amount of money when starting a project. Another point is when checking user events: It does not have the local time of the device which was problematic for an experiment that we had. Last but not least, the interface is very slow: if I move onto another tab, then back to the amplitude tab, it takes a very long to reload the content. Review collected by and hosted on G2.com. Recommendations to others considering Amplitude Analytics: Time is money: Learning is the right way to spend your time, and without amplitude, we would have spent years trying to figure out what works and what doesn't. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? To analyse the growth of our App through continuous A/B testing. We have achieved great learnings about the flow of the app, what type of information the users care about, and how to create stickiness and love. Review collected by and hosted on G2.com. Show More 12/2/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Amplitude Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Amplitude Analytics ](https://www.g2.com/products/amplitude-analytics/discussions/new) GU Guest User • Last activity 8 months ago What is Amplitude Analytics used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) AA Adil Anvar • Last activity 2 months ago How do you handle Amplitude Analytics’ learning curve and advanced feature setup? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-handle-amplitude-analytics-learning-curve-and-advanced-feature-setup) [ View all Discussions ](https://www.g2.com/products/amplitude-analytics/discuss) ## Pricing Options Pricing provided by Amplitude. ### Starter Free ### Plus Pay As You Go ### Growth Contact Us [ View More Pricing Information ](https://www.g2.com/products/amplitude-analytics/pricing) Amplitude Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11e714bd87d1a0b6c0a7dcbd46a01c61/pendo-io-pendo.png "Product Avatar Image") Pendo 4.4/5(1,808) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-pendo-io-pendo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a1e9c3a4487178e0881361329a48be9/heap-by-contentsquare.png "Product Avatar Image") Heap by Contentsquare 4.4/5(1,097) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare) ##### ##### Amplitude Analytics Features Metrics Custom Event Tracking User Identification User Segmentation Tracking & Reporting Custom Event Tracking Real-Time Insights Activity Dashboard Product Analytics Account-Level Analytics User-Level Analytics Segmentation [ View More Features ](https://www.g2.com/products/amplitude-analytics/features) ## Top-Rated Alternatives [ ![Pendo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pendo") Pendo 4.4/5(1,808) ](https://www.g2.com/products/pendo-io-pendo/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/amplitude-analytics/competitors/alternatives) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) ##### Explore More [What ecommerce platform holds up under traffic spikes during peak sale periods without checkout slowing down or breaking?](https://www.g2.com/discussions/which-ecommerce-platform-holds-up-under-traffic-spikes-during-peak-sale-periods-without-checkout-slowing-down-or-breaking)[What AEM platforms give IT teams decent dashboards and analytics for tracking endpoint health without requiring a separate monitoring tool on top?](https://www.g2.com/discussions/what-aem-platforms-give-it-teams-decent-dashboards-and-analytics-for-tracking-endpoint-health-without-requiring-a-separate-monitoring-tool-on-top)[What is the AI writing service best rated by tech startups?](https://www.g2.com/discussions/what-is-the-ai-writing-service-best-rated-by-tech-startups) [digital experience companies](https://www.g2.com/discussions/finding-digital-experience-companies-any-experience)[What is the best value hybrid cloud storage solution for a small software startup on a tight budget that still needs real security and reliability rather than a compromise?](https://www.g2.com/discussions/what-is-the-best-value-hybrid-cloud-storage-solution-for-a-small-software-startup-on-a-tight-budget-that-still-needs-real-security-and-reliability-rather-than-a-compromise)[Pros and Cons Details](https://www.g2.com/products/amplitude-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)