--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2974 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2974 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews & Product Details Visit Website The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. * * * Product Website Amplitude Analytics Seller [Amplitude](https://www.g2.com/sellers/amplitude) Discussions [Amplitude Analytics Community](https://www.g2.com/products/amplitude-analytics/discuss) Languages Supported English Solution Type All-in-One Overview by Conner Sunday Show More ## Pricing Pricing provided by Amplitude. ### Starter Free [ View More Pricing Information ](https://www.g2.com/products/amplitude-analytics/pricing) Amplitude Solutions (1) See how Amplitude products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Amplitude AI Analytics Platform SolutionBy Amplitude ](/sellers/amplitude/solutions/amplitude-ai-analytics-platform) Show More ## Amplitude Analytics Integrations (74) What do users say about integrations? 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RD Ryan D. Product Specialist Mid-Market (51-1000 emp.) 4/3/2026 "Effective for User Segmentation, Needs Funnel Flexibility" 3/5 What do you like best about Amplitude Analytics? I primarily use Amplitude Analytics for understanding user journeys, funnel visualization, and segmentation. I like the ability to create rule-based user segments that are dynamically populated. Faster and fresher user segmentation helps with understanding our users. The main use case is creating dashboards that are easily sharable, instead of pulling the data down myself and sending around an image. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? One particular feature I don't enjoy within the funnel creation is that groups apply to every step of the funnel, not just the step it is grouped from and the subsequent ones. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics for understanding user journeys, funnel visualization, and segmentation. It helps create dashboards that are easily sharable. I like that it allows me to create rule-based user segments that are dynamically populated for faster and fresher user insights. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12584347/official_response/edit) Hi Ryan, It’s great to hear that dynamic, rule-based segmentation and shareable dashboards help you understand user journeys and keep insights fresh. We hear your feedback on funnels where groups appear to apply to every step—one quick tip: use step-level filters on the specific event step (instead of a global chart filter or Group By) when you want a property to affect only that step and onward. If you’d like to walk through your exact setup, our support team is ready to help at https://support.amplitude.com/. Validated ReviewerIncentivizedSource: Seller invite ![Larissa M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Larissa M.") LM Larissa M. Product Management Analyst Information Technology and Services Mid-Market (51-1000 emp.) 3/23/2026 "Powerful Analytics with Room for UI Improvement" 3/5 What do you like best about Amplitude Analytics? I really like that Amplitude Analytics has great, updated, and easy-to-manage dashboards. These dashboards help me understand where we are and where we need to go. They assist in understanding each feature and event usage, which is useful for predicting or analyzing user problems and solutions. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The user interface could be enhanced to be more friendly or intuitive. Sometimes buttons aren't intuitive, and we spend a lot of time trying to understand where to go to do something. Also, AI could help debug things. Some words on buttons and journeys are not optimized for usage when creating dashboards or graphs. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to analyze front-end usage, measure event usage, predict next steps, and understand user problems with updated and easy-to-manage dashboards. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12530851/official_response/edit) Hi Larissa, Thank you for taking the time to share your feedback. It’s great to hear that you're getting a lot of value from Amplitude’s dashboards. We’re sorry that aspects of the user interface haven’t always felt intuitive. If helpful, Ask Amplitude can help create charts and navigate the platform in natural language, and our Dashboard Agent and Debug Analytics tools can also help surface insights and troubleshoot workflows. Thanks again for your review. Validated ReviewerIncentivizedSource: Seller invite ![Elise L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elise L.") EL Elise L. Senior Paid Media Manager Mid-Market (51-1000 emp.) 6/1/2026 "Good Visuals, Some Data Inconsistencies" 3/5 What do you like best about Amplitude Analytics? I like how easy it is to customize Amplitude Analytics and the visualization of the chart. It helps me view data quicker, as our current reporting has a two-day lag time. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The time charts sometimes include the wrong days when I try to do over a certain period. Also, for some of the charts, if I'm doing an AB comparison, it shows a 100% for both. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics for pulling specific data points for AB tests and viewing data quicker since our current reporting has a two-day lag time. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12903510/official_response/edit) Hi Elise, Beating a two-day reporting lag and getting charts customized the way you need it is exactly what Analytics should be doing for you. The date range mismatch and the AB comparison showing 100% on both sides aren't expected behavior, that sounds like a real bug rather than a limitation. Could you send the specifics, chart type, date range, and the test you were running, to support.amplitude.com? We'd like to get that in front of the team and tracked down. Validated ReviewerIncentivizedSource: Seller invite ![William C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "William C.") WC William C. Senior Technical Account Manager Mid-Market (51-1000 emp.) 4/2/2026 "Empowers Experimentation with Some Limits" 3/5 What do you like best about Amplitude Analytics? I find Amplitude Analytics to be a powerful tool and easy to use. It's great for running experiments, giving us ways to identify problems proactively with monitors, and providing a clearly defined way to measure the customer journey and sentiments. It really helps in making informed decisions and identifying areas of opportunity based on customer behavior. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? limitations around experimentation framework. hard to measure more complex ideas. faster speed and more in depth tooling for experiments Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics gives us a clear picture of the customer journey and experience. It helps us run experiments to make informed decisions and identify opportunities for improvement. Monitors allow us to proactively identify problems, and it offers a structured way to measure customer sentiments. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12579987/official_response/edit) Hi William, Thank you for taking the time to share your feedback. It’s awesome to hear Amplitude helps you run experiments, set up monitors, and map the customer journey. We love that you find Amplitude easy to use and that it's helping you make better decisions. We hear you on wanting more flexibility and speed for complex experiment designs—this is helpful input for our team. If you’re open to it, we’d love to learn more about your setup and walk through options. Our support team is ready to help at https://support.amplitude.com/. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 5/6/2025 "Insightful Product Analysis with Room for Improvement" 3/5 What do you like best about Amplitude Analytics? I find the funnel charts most useful as I aim to understand conversion a lot of the time and where drop-off is. The results of funnel charts are easy to interpret. I also find it useful to be able to break funnel charts down further by the different filters available to me. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I don't really understand how to use the journeys chart. I feel like this would be useful for me as I could see how users are maneuvering around our product but the charts are often very noisy and don't really make sense. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics lets me explore how users access our platform and identify opportunity gaps. I use the funnel charts to understand conversion and drop-offs, which are easy to interpret and break down with different filters. Review collected by and hosted on G2.com. Show More 5/11/2026 Validated ReviewerIncentivizedSource: Seller invite ![Emma B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma B.") EB Emma B. Restaurant Supervisor 5/4/2026 "Simple Setup, but Data Refresh Issues" 2.5/5 What do you like best about Amplitude Analytics? I like that Amplitude Analytics makes it easy to input email addresses and see data, which helps to track if prospects are active on our trials. The initial setup was easy for me to get added. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I have to constantly refresh the page because it shows old data. I have to refresh multiple times to confirm what it's showing me is up to date. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to track if prospects are active on our trials, making it easy to input email addresses and see data. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12748632/official_response/edit) Hi Emma, Tracking trial prospect activity through email lookup is a solid use case, and glad the initial setup was smooth. Needing multiple refreshes to confirm you're seeing current data is a real friction point. If it's happening consistently, it's worth reaching out at support.amplitude.com so our team can take a look. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 2/2/2026 "Great for Bug Correlation, but Search Is Too Rigid for Deeper Event Analysis" 3/5 What do you like best about Amplitude Analytics? I like the number of detailed data point recorded about event and how easy to publish these event (I am not sure if it is that easy out of the gate or if our dev experience engineer wrapped up the complexity away) Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? what i don't like is that search is very regide, the only thing i can do is find the user activity by their id and that is it, I can't even jump to a specifc date or time, I can't search by the event content it would have been very helpful to be able to perform such a search Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? As a backend engineer I mostly use amplitude for correlating some observed bugs in the back end to an action or a sequence of actions taken by one of our user when often we don't have logs or trace that show this information in our front end apps. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12296992/official_response/edit) Hi there, Thank you for taking the time to share such thoughtful feedback. It’s great to hear that the depth of event data and the ability to publish events easily are helping you as a backend engineer, especially for correlating backend bugs with user actions when frontend logs are missing. We also really appreciate your candid notes about the rigidity of search and the difficulty jumping to specific dates/times or searching by event content—this kind of detail is exactly what our product team relies on to prioritize improvements. If you’d like to explore current options or workarounds for event and user search, our support team is ready to help at https://support.amplitude.com/. Validated ReviewerIncentivizedSource: Seller invite ![Nikita P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita P.") NP Nikita P. 12/29/2025 "Flexibility and power, but with improvements in AI" 2.5/5 What do you like best about Amplitude Analytics? I like the flexibility in creating custom events and the ability to quickly build any data slices without the help of an analyst in Amplitude Analytics. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Retrospective analysis of historical data is not very convenient. It's inconvenient to dig through old events. Also, AI functions are scattered across different steps and are not interconnected, as if they were made by different team members. There are always difficulties in connecting and explaining to developers what it is, what it's for, and what architecture is best to lay down for it. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to track user paths in the product funnel. It helps quickly identify where users get stuck or leave the product. It's especially useful for A/B tests and understanding feature usage. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12159526/official_response/edit) Hi Nikita, Thanks so much for sharing this thoughtful review and for using Amplitude Analytics to explore user paths and A/B tests so deeply. It’s great to hear that the flexibility of custom events and self-serve slicing is helping you move quickly without relying on an analyst. We really appreciate your feedback on historical analysis and AI features feeling disconnected—this is exactly the kind of input we’re using to simplify workflows and make our AI and data modeling guidance more cohesive. Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 7/6/2026 "Near Real-Time Analytics Sync, Though a Bit Complicated" 3/5 What do you like best about Amplitude Analytics? live analytics sync from product to amplitude for near real time analytics. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? its little complicated and the frequent down time happens on the platform. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Its helping the product analytics reporting. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 2/3/2026 "A/B Testing Fell Short: Couldn’t Track Conversions or Views" 2.5/5 What do you like best about Amplitude Analytics? Amplitude has a nice UI and a ton of features. We only tried the A/B testing experiments. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? We couldn't get the A/B test experiments to work for a simple url split test. It just wouldn't track our conversion or views. Even with their help we couldn't figure it out. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? We were trying to analyze variants of our pricing page to see if one converted better than another. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12305707/official_response/edit) Hey there, Thank you for taking the time to share this candid review. It’s helpful to know that the interface and breadth of capabilities stood out, and that you were specifically trying to compare pricing page variants. We’re really sorry that your A/B test for a URL split didn’t record views or conversions as expected—that’s not the experience we want you to have. Your feedback on getting Experiments set up for straightforward conversion tracking is valuable, and we’ll use it to keep improving our product and implementation guidance. Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Amplitude Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Amplitude Analytics ](https://www.g2.com/products/amplitude-analytics/discussions/new) GU Guest User • Last activity 8 months ago What is Amplitude Analytics used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) AA Adil Anvar • Last activity 2 months ago How do you handle Amplitude Analytics’ learning curve and advanced feature setup? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-handle-amplitude-analytics-learning-curve-and-advanced-feature-setup) [ View all Discussions ](https://www.g2.com/products/amplitude-analytics/discuss) ## Pricing Options Pricing provided by Amplitude. ### Starter Free ### Plus Pay As You Go ### Growth Contact Us [ View More Pricing Information ](https://www.g2.com/products/amplitude-analytics/pricing) Amplitude Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11e714bd87d1a0b6c0a7dcbd46a01c61/pendo-io-pendo.png "Product Avatar Image") Pendo 4.4/5(1,808) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-pendo-io-pendo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a1e9c3a4487178e0881361329a48be9/heap-by-contentsquare.png "Product Avatar Image") Heap by Contentsquare 4.4/5(1,097) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare) ##### ##### Amplitude Analytics Features Metrics Custom Event Tracking User Identification User Segmentation Tracking & Reporting Custom Event Tracking Real-Time Insights Activity Dashboard Product Analytics Account-Level Analytics User-Level Analytics Segmentation [ View More Features ](https://www.g2.com/products/amplitude-analytics/features) ## Top-Rated Alternatives [ ![Pendo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pendo") Pendo 4.4/5(1,808) ](https://www.g2.com/products/pendo-io-pendo/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/amplitude-analytics/competitors/alternatives) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) ##### Explore More [What ecommerce platform holds up under traffic spikes during peak sale periods without checkout slowing down or breaking?](https://www.g2.com/discussions/which-ecommerce-platform-holds-up-under-traffic-spikes-during-peak-sale-periods-without-checkout-slowing-down-or-breaking)[What AEM platforms give IT teams decent dashboards and analytics for tracking endpoint health without requiring a separate monitoring tool on top?](https://www.g2.com/discussions/what-aem-platforms-give-it-teams-decent-dashboards-and-analytics-for-tracking-endpoint-health-without-requiring-a-separate-monitoring-tool-on-top)[What is the AI writing service best rated by tech startups?](https://www.g2.com/discussions/what-is-the-ai-writing-service-best-rated-by-tech-startups) [digital experience companies](https://www.g2.com/discussions/finding-digital-experience-companies-any-experience)[What is the best value hybrid cloud storage solution for a small software startup on a tight budget that still needs real security and reliability rather than a compromise?](https://www.g2.com/discussions/what-is-the-best-value-hybrid-cloud-storage-solution-for-a-small-software-startup-on-a-tight-budget-that-still-needs-real-security-and-reliability-rather-than-a-compromise)[Pros and Cons Details](https://www.g2.com/products/amplitude-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)