--- title: Amplitude Analytics Reviews meta_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2957 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2957 scale: '5' date_modified: '2026-07-20' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews **Vendor:** Amplitude **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,957 ## About Amplitude Analytics The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. ## Amplitude Analytics Pros & Cons **What users like:** - Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. (320 reviews) - Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. (295 reviews) - Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. (240 reviews) - Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. (147 reviews) - Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. (120 reviews) - Charts (111 reviews) - Users value the **powerful reporting features** of Amplitude Analytics, enhancing data-driven decision-making and insights. (111 reviews) - Capabilities (107 reviews) - Dashboard Usability (94 reviews) - Simple (93 reviews) **What users dislike:** - Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. (136 reviews) - Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. (132 reviews) - Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. (72 reviews) - Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. (69 reviews) - Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. (57 reviews) - Users find Amplitude Analytics' **complex features** challenging to interpret, making data analysis difficult and time-consuming. (54 reviews) - Complexity (54 reviews) - Users find Amplitude Analytics **not intuitive** , struggling with its various charts and steep learning curve for non-technical users. (54 reviews) - Difficult Learning (52 reviews) - Lack of Guidance (49 reviews) ## Amplitude Analytics Reviews ### 1. Powerful Analytics with a Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Karin U. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2026 **What do you like best about Amplitude Analytics?** I like using Amplitude Analytics because it helps us dig deeply into technical questions. It's great for segmenting and re-segmenting data by audience, creative, or region. The platform provides capabilities to pull activation data, regional data, and funnel performance data, which helps improve how we reach out to end users. I appreciate its built-in features that improve targeting and support our new, less data-savvy users in making decisions. The initial setup was very easy, and while it does take some instrumentation and support, it's very powerful in driving growth. **What do you dislike about Amplitude Analytics?** It's hard to use if you've never used Amplitude Analytics before. A new team member asked for training and I directed her to Amplitude training and she still found it difficult. It would be helpful to have more templates or references to existing dashboards so that when building a new one we can reference what others have built. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to pull activation, regional, and funnel data, improving user outreach. It provides detailed insights into dropoff points, enhances targeting, and helps data newcomers make decisions. ### 2. Powerful Product Analytics for Data-Driven Decision Making **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Amplitude Analytics?** What I like most about Amplitude Analytics is how it delivers deep, actionable insights into user behavior through advanced funnel, retention, and cohort analysis. Its intuitive, self-serve interface lets teams explore data on their own without needing to rely heavily on engineering. With real-time analytics and flexible segmentation, it’s straightforward to spot trends, understand feature impact, and make data-informed product decisions. **What do you dislike about Amplitude Analytics?** What I dislike about Amplitude Analytics is the learning curve that comes with its more advanced features, which can take new users a while to fully grasp. On top of that, the pricing can scale up quickly as event volume grows. I also find that keeping event tracking clean and well governed takes ongoing effort, since it needs regular attention to maintain accurate, consistent insights. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics addresses the challenge of understanding how users truly interact with a product by offering deep visibility into user behavior, journeys, and engagement patterns. It makes it easier to spot drop-offs, track feature adoption, and evaluate retention with clear, data-driven insights. As a result, it supports faster decision-making, more effective experimentation, and stronger product and growth outcomes. ### 3. Replaced Google Analytics, Scales with Our Volume and provide new features that enable growth. **Rating:** 4.5/5.0 stars **Reviewed by:** Shay C. | Group Director of Data & Engine, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Amplitude Analytics?** I think what I like most about Amplitude Analytics is the great platform itself, but even more, it's the partnership we have with Amplitude. We have a good working relationship with a good customer success manager, and we're regularly invited to attend cab sessions where we can provide feedback into the future roadmap of the product. We generally feel responded to and heard when we raise potential new features or challenges with the current configuration and setup of the product. This is something that was lacking with Google. **What do you dislike about Amplitude Analytics?** One of the remaining challenges with Amplitude Analytics is still centered around web analytics. We've had to create new dashboards, and they're not as publisher-friendly as we would like. We needed to think slightly differently because Amplitude's background has historically always been product analytics. It's not necessarily a like-for-like comparison with other vendors that publishers may be using. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics scales with our volume and velocity, supports over 120 brands, provides real-time data views, and simplifies understanding our audience's actions beyond initial page views. We are now using the latest features around AI to help scale insights not previously possible, namely session analytics with customer insights being extracted via Agents feeding the products teams with rich audience behaviour data. ### 4. Great for Actionable Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron E. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Amplitude Analytics?** I like how easy it is to build charts with Amplitude Analytics. I also think it's really easy to get a quick view of the data that I need to make informed decisions. The in-built AI is also really good at answering questions. **What do you dislike about Amplitude Analytics?** Sometimes it can be slow when loading complex charts and graphs. It would be perfect if there was a pause button so you could set your settings before the chart started loading to save time. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics improves our push notification performance and general CRM performance. ### 5. Effortlessly Understand User Journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Sonal C. | Product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2026 **What do you like best about Amplitude Analytics?** I find Amplitude Analytics easy to understand and easy to set up, which makes my work with it much smoother. I appreciate the AI analysis it offers for a deeper insight into my data. I also like the integrations available, which help me connect Amplitude Analytics effortlessly with other tools. Compared to Mixpanel, I find that Amplitude is much easier to follow, making it a preferred choice for my analysis needs. The initial setup was a breeze, completed within minutes. **What do you dislike about Amplitude Analytics?** I think AI insights should be visible with every dashboard immediately, allowing me to look at data proactively. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me understand how users interact with our product by tracking their journey and identifying friction points. ### 6. Facilitates Issue Resolution with Intuitive Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Conrad A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Amplitude Analytics?** I like being able to drill down into individual customers' timelines with Amplitude Analytics. This feature helps me identify customers involved in a specific issue by looking at their timeline, seeing what they did leading up to the issue, and tracing back how to reproduce it. It's a crucial first step to getting the issue resolved on our end. Additionally, the setup was very easy for me. Our IT team set up an account, and it was straightforward to dive into it, with a low learning curve. This simplicity is great for anyone looking to start using analytics. **What do you dislike about Amplitude Analytics?** One thing that I think could be improved is when we look at a funnel and download the list of users, it gives me their current information, like the app version currently, as opposed to the app version at the time of that event. Being able to get the data from their account at the time that funnel is from would be much more useful because then I can have it in a CSV file and use it with other tools. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand customer impact during issues for better triaging. It helps drill down into timelines to reproduce and resolve issues quickly by identifying patterns of what causes an issue. ### 7. Powerful Funnel Insights, But a Steep Learning Curve for New Users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Amplitude Analytics?** I like that I can create many different charts and compare them. I can also build a funnel to better understand where I need to improve or adjust my product. When I create a funnel, I can clearly see the drop-offs, which for me is a strong indicator of where I should focus and fine-tune things to reduce that drop-off. Right now, I’m still exploring the new AI tool and the integrations that could be added. If it truly works effortlessly, that would mean we could potentially use Amplitude a lot more. So far, it looks very promising. **What do you dislike about Amplitude Analytics?** As a new user, it can feel very overwhelming to get started. The menu is packed with options, which makes it harder to choose what to do first and leaves me unsure where to begin. I often end up copying older charts and then changing the events, but I wouldn’t expect that to be the easiest or most straightforward way to create new charts. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps me understand where to focus on the product I’m working on. It gives me a clear indication of what I need to investigate further and more thoroughly so I can optimize my product and make it even better. Without the data I can get through Amplitude, I’d be fumbling in the dark and likely spending more time on parts of the product that already work well. **Official Response from Amanda Brush:** > Funnel drop-off analysis is one of those things Amplitude really shines at, glad it's helping you focus on the right parts of your product. The "where do I even start" feeling when you're new is real, and the packed menu makes it worse. Amplitude Academy (academy.amplitude.com) has guided paths for new users that can help replace the copy-an-old-chart workaround with something more intentional. ### 8. Ease and Flexibility in Creating Insights with Amplitude **Rating:** 4.5/5.0 stars **Reviewed by:** Murilo B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Amplitude Analytics?** I like the ease of creating and manipulating data in Amplitude Analytics. It has a very simple way of selecting and filtering data, as well as choosing the type of visualization or chart I need. This gives me the freedom to make my own creations without relying on a development team, which gives me a lot of autonomy. It's also easy to ask a developer to add something new, or even for me to go into our code and do it myself, everything is very easy. Working with data, making decisions, and analyzing results quickly is essential for us, and Amplitude allows us to do all of this quickly. Additionally, the platform is robust, easy to use, and the plans are quite interesting, especially for companies that are starting out and don't have a large budget. **What do you dislike about Amplitude Analytics?** I think it's a bit confusing at times how segments and some special properties work in Amplitude Analytics. There are some details that don't work exactly the way we expected. Moreover, the platform handles domain events very well (like a message being sent, a login being made, or a payment being executed), but not as well or as simply with state change events (like an account update, plan change, etc.). **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand our users, their activities on the platform, and the main features they use, analyzing events for quick and safe decisions. It gives me the freedom to create visualizations without relying on other teams, facilitating agile development. ### 9. Granular Insights Enhance Strategy, but Costly Add-ons **Rating:** 4.0/5.0 stars **Reviewed by:** Tonye I. | Growth Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Amplitude Analytics?** I like how Amplitude Analytics allows us to see very granular data of our users. It helps us know what our users are doing and the actions they are taking on the app. This insight helps us provide our service the best way possible for those users. The granular data also allows us to segment properly and create custom codes for different user cohorts, which improves our decision-making. It helps us see where our users are coming from, enabling us to direct more of our budget and marketing traffic effectively. The capability to see data in the most granular form is exciting because it allows our strategy to be pinpointed in a way that helps our entire service to be effective to the end user. **What do you dislike about Amplitude Analytics?** Expensive add-ons. For example, guide and surveys. I think it's very expensive to add to our current setup, so that's why we've not used it. So if it can be less expensive so that we're able to, like, put it into our workflow. Another aspect of Amplitude that I would like to work better is how the AI creates cohorts when you ask it. For example, when you create a segment or funnel using AI, it rarely gets it correctly without making any errors or over-generalizing the events or data or just not capturing it correctly. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to access granular user data, helping me understand user actions and improve service delivery. It aids in proper segmentation, cohort creation, and refines our marketing strategy by providing detailed insights that enhance decision-making. ### 10. Simplifies Data Analysis but Lacks User-Friendly Guidance **Rating:** 3.5/5.0 stars **Reviewed by:** Jessie C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics makes it easier to look at data in one place and helps me make sense of it. The data looks clear and not cluttered, which is a big plus for me. I appreciate the ability to filter and segment the data as needed because it lets me see the factors that are most important for me and answer more specific and nuanced questions. It helps me dig into things a bit further, which is great. **What do you dislike about Amplitude Analytics?** Understanding what some of the filter and segments mean, though I understand these are often set by my company. I think it would be helpful to have more info and tool tips, or some resources for me to better understand how I can use Amplitude self-serve as someone who isn't super technical or data savvy. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics makes it easier to look at data in one place and make sense of it. The data is clear, not cluttered, and I can filter and segment as needed to see important factors and answer specific questions. **Official Response from Amanda Brush:** > Hi Jessie, Clear, uncluttered data with the ability to filter down to what actually matters is a great foundation. Better in-product guidance and tooltips for less technical users is a fair gap, especially for someone trying to self-serve. If you haven't checked out Amplitude Academy (academy.amplitude.com), it has resources built for non-technical users, and Ask Amplitude lets you ask questions in plain language without needing to know which filters to reach for. The fact that you're already filtering and segmenting to answer specific questions means you're further along than you might think. ### 11. Powerful, Scalable Analytics with Intuitive Dashboards and Strong Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2026 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is its powerful event-based tracking and user behavior analysis capabilities. The platform offers an excellent UI/UX with intuitive dashboards, easy navigation, and customizable reports that make complex analytics more accessible. Its integrations with tools like data warehouses, CRMs, and marketing platforms help centralize insights across teams. Amplitude also performs very well with large datasets, providing fast and reliable reporting even at scale. From a pricing and ROI perspective, it delivers strong value by helping teams improve user engagement, retention, and conversion rates through data-driven decisions. Another standout aspect is the onboarding and support experience, with helpful documentation, training resources, and responsive customer support. I also appreciate the AI and intelligence features that provide automated insights, behavioral predictions, and recommendations, helping teams identify trends and opportunities more efficiently. Overall, it’s a highly scalable and flexible analytics solution for both web and mobile products. **What do you dislike about Amplitude Analytics?** One of the main drawbacks of Amplitude Analytics is the learning curve associated with setting up and managing advanced event tracking. While the UI/UX is modern and feature-rich, new users can initially find the platform overwhelming, especially when working with complex funnels, cohorts, or custom event taxonomies. Some integrations require additional configuration or technical support, and maintaining clean, consistent data governance across teams can take ongoing effort. Lastly, onboarding and implementation often require significant collaboration between product, analytics, and engineering teams, which can slow down adoption if resources are limited. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics is helping solve challenges around understanding user behavior, tracking customer journeys, and turning raw event data into actionable insights. Since I work with data from Segment Analytics, Amplitude makes it much easier to organize, analyze, and visualize that data through funnels, retention reports, cohort analysis, and behavioral insights. Overall, Amplitude helps transform event data from Segment into clear business intelligence that improves product optimization, customer experience, and growth strategies. ### 12. Unparalleled Insights with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Mike L. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics is pretty straightforward, which makes it easy to use. The free plan is also pretty enough to use, which is great. I think the session recording feature is good as well. It makes us realize how the real user is using our website. With session recordings, we can see mouse hover and heat map of the website, which helps us identify areas to optimize for the next version of our website. **What do you dislike about Amplitude Analytics?** The charts are not easy to create, but now the AI helps us to create charts more easily. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to identify user flow and interactions on our website, optimizing for better design. The session recording is crucial as it shows mouse hovers and heat maps, helping identify areas where users get stuck. It's straightforward and the free plan is sufficient. ### 13. Powerful Cohorting and Journey Insights, but a Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is how clearly it connects customer behavior to real business outcomes. It makes it easy to see the full user journey, identify drop-off points, and understand why users take certain actions. As an email and lifecycle marketer, I especially value Amplitude’s cohorting and behavioral segmentation, which allow me to create highly targeted, timely campaigns based on actual user behavior rather than assumptions. The ability to test, analyze, and iterate quickly helps optimize messaging, improve retention, and drive meaningful engagement across the entire lifecycle. **What do you dislike about Amplitude Analytics?** Amplitude can feel complex and overwhelming at first, especially for non-technical marketers. Building advanced charts or analyses often requires a learning curve, and dashboards can become cluttered without strong governance. I’ve also experienced delays or inconsistencies in event tracking that slow down insights and campaign execution. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics solves the problem of understanding how customers actually behave across digital touchpoints. It turns raw event data into clear insights about journeys, friction points, and drivers of retention. For me, this means better segmentation, more relevant lifecycle messaging, faster optimization, and the ability to prove the impact of campaigns on long-term engagement and growth. ### 14. Intuitive and Complete, but Improvable in Graphics Loading **Rating:** 3.5/5.0 stars **Reviewed by:** Leonardo D. | Ingeniero de Software, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics is quite intuitive, I think the usability is easy. Handling the charts and queries is simple to do. The tool is easy to set up when it comes to charts; you can select the type, the time, and create alerts in a simple way. The UX is well done. I also like that searches are easy because they fill in the event for you simply and the conditions have an autocomplete feature. **What do you dislike about Amplitude Analytics?** Well, it's true that loading the graphics often takes longer than usual. That can be a point of improvement. For example, when I set an alarm with a custom anomaly of 95% and then the alarm goes off and I want to see the specific day in detail, clicking on the graph takes its time and then gives me an error. Because I have to change the filter to 1 day or 7 days in view... that's the only way I can see it. There's always a problem with users who are not logged in, as they weren't assigned an ID, so it was impossible to track the information of these users. Because we loaded Amplitude once the user had logged in. That had to be changed. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for metrics, centralizing and visualizing charts easily. Its usability is intuitive, allowing me to set up charts and alerts with ease. The charts are easy to handle, and searches are assisted with autocomplete, which speeds up the process. **Official Response from Amanda Brush:** > Leonardo, Glad the autocomplete and chart setup are making the workflow feel smooth. Slow graph loading and the error when drilling into anomaly alerts are legitimate friction points. If the alert click-through issue is still happening, support.amplitude.com is the right place to flag it so we can dig into what's going on. ### 15. Amplitude Makes User Behavior Analysis Easy Without Engineering **Rating:** 4.0/5.0 stars **Reviewed by:** najoua M. | Group Digital Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Amplitude Analytics?** What I like most about Amplitude is how easy it makes it to understand user behavior without constantly depending on engineering. The interface feels intuitive, and you can quickly build analyses like funnels, cohorts, or retention without it being overwhelming. I also like how flexible it is. You can explore the data freely and answer new questions as they come up instead of being limited to static reports. It makes it much easier to connect what users are actually doing with the decisions you make. **What do you dislike about Amplitude Analytics?** One downside is that it can take some time to get fully comfortable with it, especially when setting up tracking correctly. If the data isn’t implemented well from the start, it can get messy and harder to trust later on. It can also feel a bit overwhelming at times because there are so many features and options. For more advanced use cases, the learning curve is definitely there, and some things aren’t as straightforward as they could be. On top of that, it’s quite expensive compared to some competitors, which can be a barrier depending on the size of the team or budget. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand how users actually interact with our product, not just surface-level metrics. It solves the problem of guessing why users drop off or what drives engagement by giving clear visibility into user journeys, funnels, and retention. This makes a big difference because we can base decisions on real behavior instead of assumptions. It helps identify friction points, optimize conversion flows, and prioritize product or marketing changes that actually impact user experience and growth. ### 16. Intuitive Dashboarding with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2025 **What do you like best about Amplitude Analytics?** I love Amplitude Analytics for several reasons. The user-friendly UI is fantastic, allowing me to quickly build charts on a whim and answering questions about how something behaves or the impact of changes in just seconds or minutes. This efficiency is crucial for my work across all teams on both sides of our marketplace. These reports are shared with leadership and used daily, showcasing the practical importance of the tool. I also love the ability to build a data plan and reject certain events that don't match our naming conventions, which helps in keeping our data organized and relevant. Moreover, their customer support is exceptional, the best I've dealt with from any vendor. I really appreciate everything Amplitude Analytics is doing as a company and I love their entire product suite. **What do you dislike about Amplitude Analytics?** Our event taxonomy is actually very complicated, which makes it really hard for new users who aren't as familiar with our eventing to go in and build charts and dashboards. The way that it was set up originally makes it harder for new folks to onboard. We just need to get a little more mature in our usage of Amplitude Analytics and the way we allow data to flow in. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for building charts and dashboards quickly across all teams, ensuring proper instrumentation. It helps product managers gather essential metrics to assess product success. ### 17. Conversational Analytics Chat and Integrations That Make Data Access Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Amplitude Analytics?** I really enjoy the built-in chat to get Analytics in a conversational way. This helps me tremendously when I don't want to dive into reports and dashboards, I just ask the chat and I get the data that I need. I can also iterate on it, which is a power feature in my opinion. The integrations are a real plus of course, especially the recently-added AI-ready implementation code or steps. I do try amplitude out on some small projects and this is really valuable **What do you dislike about Amplitude Analytics?** Sometimes in the live preview, all data disappear and comes back after some time. I did not put too much attention on it as it was not a blocker for me in my experience of the product but it's definitely sometehing I noticed, Also I think there is still work to be done to make the product more user friendly, but that's common to every product dealing with data **What problems is Amplitude Analytics solving and how is that benefiting you?** I am launching my own app. Amplitude is where I store all my events, my usage data and it helps me figuring out what happens for my users when using my app. It already helped uncover some issues in my events, ### 18. Real-Time Insights with Intuitive Funnels and Interactive Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Ani M. | UX Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Amplitude Analytics?** Amplitude provides real-time data, which makes it easy to monitor user behavior as it happens. Building funnels is straightforward, and the overall navigation is intuitive. I also appreciate how interactive the platform is, allowing for quick exploration and analysis of data. **What do you dislike about Amplitude Analytics?** Some aspects of the logic are not very intuitiv, for example, actions like saving can be confusing. In my case, breakdown tables displayed only 100 rows, even though I had more survey participants, which required exporting the data to CSV to access the full dataset. Additionally, the platform requires a high level of attention to avoid mistakes when working with data. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps solve the challenge of accessing and understanding real-time user behavior data, as well as collecting in-app survey insights. This allows us to quickly monitor how users interact with the product, gather direct feedback, identify issues or trends as they happen, and make faster, data-driven decisions. ### 19. Straightforward Yet Overwhelming UI, Needs Better Onboarding **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Amplitude Analytics?** I think Amplitude Analytics is very straightforward and easy enough for nontechnical folks to understand the impact on deeper product funnels. It helps our team understand campaign impact on customers, not only driving acquisitions but also activating users, which is important for our lifetime value calculation. **What do you dislike about Amplitude Analytics?** I think the UI can be a bit overwhelming, especially for nontechnical folks when they first open the dashboard. There's often a lot of undefined metrics since a coworker might have configured the dashboard themselves, and it's not always clear if there's a glossary for everyone in the company to align on definitions. It makes it tough to see which parts directly impact you. Adding a place for comments and making it more interactable would make the sharing process smoother. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track marketing activities, monitor product usage, and understand campaign impacts. It helps me and my team comprehend down funnel metrics and customer activations, crucial for our lifetime value calculations. ### 20. Intuitive Interface with Effortless Setup, Minor Mapping Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2026 **What do you like best about Amplitude Analytics?** I think Amplitude Analytics has an easy-to-use interface. Once you know what the UI looks like and what the different features are, it becomes easy to get the data you want without manually querying it. It's also easy to maintain and track data over time. Unlike SQL, where you have to repeat the queries multiple times, once set up in Amplitude Analytics, it keeps tracking it forever. We don't have to worry about data flow and stuff like that since all the dirty things are handled at the back end. Setup-wise, it's very easy too. You don't have to get permissions to individual data, so setting it up is straightforward. **What do you dislike about Amplitude Analytics?** I think the mapping, you know, so right now, if you don't know what's the right mapping for, like, a particular event on the SQL tables back to Amplitude Analytics, then your life becomes very challenging. So then it all depends on, like, legacy knowledge. You reach out to your team to understand what's the right event to use. I feel like that knowledge base could be maintained in a better way for users who come to Amplitude after using their SQL database. It should be easy for them to sort of get the data they want rather than knowing what the right event is every time they try to pull data. I feel like that's the biggest hindrance that I have faced in my work. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track web data easily to check numbers for product page traffic. Its interface is user-friendly, so I can get the data without manual querying and track it over time. It automatically handles data flow and backend issues. ### 21. Fast, Reliable KPI Tracking and Shareable Dashboards with Amplitude Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2026 **What do you like best about Amplitude Analytics?** What I like most about Amplitude Analytics is how quickly it helps me turn product questions into clear KPI tracking and shareable dashboards. The UI is easy to get started with, and the custom chart builder makes it straightforward to create the exact views we need instead of being forced into a one-size-fits-all report. That saves time each week and helps keep stakeholders aligned. I also appreciate the breadth of KPIs available out of the box, which makes it easier to standardize reporting and spot performance changes early. Overall, it’s been reliable for our day-to-day analysis, fits smoothly into our workflow through integrations, and the time saved with faster self-serve reporting makes the ROI feel worthwhile. **What do you dislike about Amplitude Analytics?** What I dislike about Amplitude Analytics is that performance can feel slow at times—larger queries, complex dashboards, or switching between reports can lag, which breaks flow when you’re trying to iterate quickly. While the UI is generally approachable, some advanced chart customization and KPI setup can take extra clicks or digging through menus compared with how “simple” it feels at the start. Integrations work, but getting everything configured cleanly (and keeping tracking consistent across tools) can require more ongoing effort than expected. Pricing can also be hard to justify as usage scales, especially if only a subset of features are used regularly, which impacts perceived ROI. Support and onboarding are fine overall, but when performance or tracking issues come up, it can take longer than you’d like to diagnose root causes and confirm the right implementation. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics is solving the problem of turning raw product/event data into clear, trustworthy answers about what users are doing and how key metrics are trending. It gives us a consistent set of KPIs and flexible reporting so we can monitor activation, retention, and engagement without building everything from scratch. The biggest benefit is speed and alignment: teams can self-serve insights, create custom charts/dashboards for the metrics that matter, and quickly share a single source of truth for performance—reducing back-and-forth and helping us make faster product decisions. ### 22. Phenomenal Support and Powerful Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Soham A. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2026 **What do you like best about Amplitude Analytics?** Amplitude has so many knobs and whistles. It's built from the ground up to help you answer questions that you didn't even know you could answer. This and their continuous support is phenomenal **What do you dislike about Amplitude Analytics?** The learning curve is high. Shifting from adobe, the UI takes time to get used to. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand user behavior and trends for our various marketing campaigns. The asks are numerous and diverse and amplitude helps solve a lot of them. ### 23. Effortless Setup, Empowering Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Jaime C. | Head of Product and Data, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Amplitude Analytics?** I find Amplitude Analytics super easy to set up, especially with the Segment integration. It's straightforward to create charts and dashboards, and I appreciate how easy it is to send data to other destinations. One of the highlights for me is that there's no need for a technical person to set up the tool, allowing the analytics, product, and design teams to have full ownership without depending on others. **What do you dislike about Amplitude Analytics?** I think that funnel and conversion tracking is a bit confusing at times, also the cohorts and how cohorts and retention curves are calculated took a bit of time to getting used to. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to see conversion funnels, track user cohorts, and understand product interactions. It's super easy to set up with Segment integration, allows easy chart and dashboard creation, and empowers teams to own the tool without needing technical support. ### 24. AI-Driven Insights with Room for UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Amplitude Analytics?** I like the easy build-in AI feature which makes it easy for less technical users to engage with Amplitude Analytics. As the sole analyst on the team, this feature means a lot less ad hoc work for me and allows me to focus on deeper questions. Our implementation manager and PSP person have both been good partners. **What do you dislike about Amplitude Analytics?** Overall, I don’t find it as intuitive as Mixpanel. The chart creation process, in particular, isn’t as strong—it doesn’t flow as smoothly and ends up feeling more rigid. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us better understand our funnel flows and both app and web interactions, which makes digital product analysis much smoother. It also democratizes access for less technical users, cutting down on my ad hoc workload and freeing me up to focus on deeper, more meaningful analytical questions. ### 25. AI-Enhanced Insights, Easy Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Amplitude Analytics?** I think Amplitude Analytics is pretty detailed, and once you include it in your website, you can easily track data, and there's a lot of things to discover. I also really enjoy the AI analytics because it helps me see opportunities that I wouldn't even think of. It suggests ideas that help me solve problems easier, which is really helpful. **What do you dislike about Amplitude Analytics?** I think one thing that could be improved is just the ability for us to create a more complicated event or properties. I think maybe by creating properties we could use AI as well. So, like, sometimes we can describe or add more things without having to manually choose something? **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track my company's product website performance and identify opportunities to improve. It shows conversion through all steps and helps identify problems from big to small views, like traffic numbers, and highlights missed opportunities. ### 26. Event-Based Feature Flags Enable Truly Dynamic UI Experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Ramji D. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Amplitude Analytics?** I like the feature flag functionality, especially that I can enable flags based on events triggered from my app. However, sometimes it doesn’t work reliably because of the delay between an event being triggered and it being processed. For example, I’m giving my users a dynamic UI based on their inputs, but in the next step—where I’m using my feature flag—the behavior isn’t consistent. One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays. **What do you dislike about Amplitude Analytics?** Customer support service: Last week, I was struggling with a memory issue and I reached out to your team for help, but they couldn’t resolve it. They only told me that a new update was available and asked me to update the SDK, but my issue still persists. If they take their customers seriously and provide proper support, it would be fine. **What problems is Amplitude Analytics solving and how is that benefiting you?** Using session replays and feature flags really helps us pinpoint production issues and resolve them quickly. Apart from that, making decisions based on the data is helpful too, although that’s something that’s fairly common in other software as well. ### 27. Powerful Analytics with a Steep Learning Curve and Pricing Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Amplitude Analytics?** The concept of deep analytics for your product is truly impressive. My initial experience, particularly when working with my B2B customers, has been remarkable. **What do you dislike about Amplitude Analytics?** One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends to be gradual, which can make adoption difficult for certain teams. Furthermore, the monetization model charging per monthly active user—may not suit all businesses, particularly B2C companies that rely on a freemium-to-premium strategy. **What problems is Amplitude Analytics solving and how is that benefiting you?** Having in-depth analytics for the team is crucial to truly understand what users are doing. One of their most appreciated features is the user activity cycle reporting, which provides a clear and quick overview of user behavior. This has proven to be really helpful. ### 28. My Go-To for Full-Funnel User Behavior Insights **Rating:** 4.5/5.0 stars **Reviewed by:** mahhoor . | Associate web/app analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases. **What do you dislike about Amplitude Analytics?** What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses. **What problems is Amplitude Analytics solving and how is that benefiting you?** For me, the biggest benefit is having a reliable way to analyze funnels, cohorts, and retention across both web and app in one place. It lets me quickly spot friction points in the purchase flow, see which features or pages actually drive revenue, and measure the real impact of UX changes, promotions, or new functionality. ### 29. Smooth, Thoughtful UI That Makes Data Analysis Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Amplitude Analytics?** The UI in very smooth and well thought out which makes it very easy when trying to analyze data or figure out the answer when questions arise. The data itself seems to be spot once we got the integration completed. **What do you dislike about Amplitude Analytics?** The AI chatbot can be a bit wonky when it comes to trying to visualize my data. There's certain views and charts a prefer for certain metrics and for some reason it doesnt like when I try to format them in that way. Even gave me a bit of attitude once or twice. **What problems is Amplitude Analytics solving and how is that benefiting you?** It's giving our team a better view into how people are using our platform. It's easier to setup, easier to filter and easier to find the information we're looking for. ### 30. Valuable Insights with Integration Challenges **Rating:** 3.5/5.0 stars **Reviewed by:** Tom W. | Business Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Amplitude Analytics?** I connect Claude to the MCP, which helps by asking me what I want out of it. It allows me and some team members to access user data with lower barriers by accessing product analytics outside the platform, in Claude or in Slack. **What do you dislike about Amplitude Analytics?** Without Claude, it's very hard for me to understand the right ways of using the product. I'm sure there is a lack of skill from my end too, but I wish it was easier to understand and set up good analytics. It's very cumbersome and difficult. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me analyze user engagement, identify usage trends, and integrate with tools like Claude and Slack. This reduces barriers to accessing user data. **Official Response from Amanda Brush:** > Hi Tom, Thanks so much for taking the time to leave this review. It’s great to hear Amplitude is helping you track customer engagement and account traction, and that AI chat is making the product easier to explore and use across Slack. We also hear your feedback on the learning curve. That kind of input helps us as we keep improving both performance and the guidance that helps teams get value faster. ### 31. Easy, Flexible Insights into User Behavior with Amplitude Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Daryl W. | Program Manager, MarTech, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Amplitude Analytics?** I like Amplitude Analytics most for how easy it makes understanding user behavior without needing deep technical skills. The event-based tracking is really flexible, and the visual dashboards help me quickly see what’s working and where users drop off. It’s especially useful for making data-driven decisions fast, without relying heavily on engineering teams. **What do you dislike about Amplitude Analytics?** If I’m being honest, what I dislike most is that it can get pretty complex and overwhelming at times, especially when setting up events and trying to keep tracking consistent across a product. The pricing can also be a bit high as you scale, and some of the more advanced features have a learning curve that isn’t always intuitive at first. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics is solving the problem of not really knowing how users interact with a product beyond surface-level metrics. Instead of guessing or relying on incomplete data, it gives clear visibility into user journeys, behaviors, and drop-off points. That benefits me by helping me make better, data-driven decisions quickly. I can identify what features are actually being used, where users get stuck, and what drives retention, which ultimately helps improve the product and user experience without relying on assumptions. ### 32. Empowered Product Insights with Robust AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2026 **What do you like best about Amplitude Analytics?** I really like how Amplitude Analytics consistently improves its platform over time. I've been using it since they were still a startup, and over the past six years, I've seen a very drastic change in its performance and features. One feature I particularly appreciate is the PTO agent of AI, which is extremely helpful for users to perform self-service tasks without the need for an analyst. It also assists me in brainstorming root cause findings, speeding up investigations significantly. **What do you dislike about Amplitude Analytics?** Nothing come to my mind now. So far all good. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to gain clear insights into our products and customers, enabling actionable decisions to improve our offerings. ### 33. Empowers Teams with Intuitive UI and Real-Time Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Chedy U. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Amplitude Analytics?** I like Amplitude Analytics for its easy UI, which empowers stakeholders to self-serve data. It has robust funnel reporting capabilities and allows for easy data management as an admin. I appreciate the 'No SQL self-serve' feature that means once event tracking is set up, there's no need to depend on technical team members for analyses. The real-time visibility is great; events come in live, and teams can troubleshoot issues quickly for fast decision-making. Additionally, the intuitive UI makes it easy to drill down data, and the charts function as expected. The initial setup was also easy for me, particularly because I had previous experience with the tool. **What do you dislike about Amplitude Analytics?** If events aren't implemented correctly with a proper schema, this can complicate Amplitude Analytics as a reporting tool so the admin needs to be on top of managing the flow/ingestion of data. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics offers an easy UI for stakeholders to self-serve data, robust funnel reporting, and a intuitive UI to drill down data. Real-time visibility allows quick troubleshooting and speedy decision-making. No SQL self-serve means I don't depend on technical team members. ### 34. Quick setup, Useful analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Sophia R. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2026 **What do you like best about Amplitude Analytics?** I like that you can assemble the board yourself. I like that, in principle, all the needs I had related to analytics (views and clicks) were met by Amplitude Analytics. **What do you dislike about Amplitude Analytics?** When I was creating one of the charts, I encountered a situation where, upon switching to another tab and returning to the previous one, my data was not saved. I mean the filter data, and it felt like they should have been saved. I had to redo everything, and it turned out that I was constantly creating a new chart, whereas I should have been returning to the section and adding changes to the existing chart. This confused me a bit. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand how often people visit my portfolio and which cases are the most popular. This helps me figure out which cases to promote or remove. ### 35. Clear Performance Tracking with Great Chart Options **Rating:** 4.0/5.0 stars **Reviewed by:** Adam W. | Media Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Amplitude Analytics?** I like that it lets us track our performance clearly. The variety of chart options is great for analytics and ongoing tracking, and it’s especially helpful that we can track performance separately by market. **What do you dislike about Amplitude Analytics?** As a less technical user, I find some parts of the UI a bit confusing. It’s nothing that couldn’t be addressed with a bit of training or a short course. **What problems is Amplitude Analytics solving and how is that benefiting you?** It allows my team and me to monitor our conversions and track how well we sign up new users and convert them into account holders. ### 36. Accurate visibility for data-driven product decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Tony Jose G. | Process & Service Specialists, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is how clearly it helps me understand real user behavior and consumption inside our platform. Even as a beginner, I can easily identify how users move through key flows, how many credits and packages they consume, and how these patterns change over time. The visualizations and event-based structure make it straightforward to detect trends, compare periods, and validate hypotheses without requiring advanced technical skills. It gives us a level of visibility that would be very difficult to achieve through manual reports. **What do you dislike about Amplitude Analytics?** What I dislike about Amplitude Analytics is that historical data is limited to the last two years, which restricts long-term analysis. For everything else, the platform works very well and provides the visibility we need, but the data retention limitation can be a challenge when comparing older periods or evaluating long-term trends. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us understand how our users actually behave inside the platform and how they consume credits and packages. It allows us to identify usage peaks, drops, and changes in monthly behavior, as well as detect issues related to external source failures or unavailability through event tracking. This visibility makes it easier to validate hypotheses, anticipate problems, and make informed product decisions. Overall, Amplitude gives us the clarity we need to improve user experience, optimize platform performance, and prioritize initiatives based on real data. ### 37. Clear Analytics and Flexible Dashboards for Easy Event Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Konidena V. | Quality Assurance Engineer 1, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2026 **What do you like best about Amplitude Analytics?** Amplitude provides a clear view of analytics, and it makes it easy to track user-related events. Depending on what the analyst needs, we can create multiple dashboards, which makes everything much easier to monitor and track. **What do you dislike about Amplitude Analytics?** Sometimes the event updates take time, and in some cases the events aren’t ordered by time. At times they swap order, which makes it confusing. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude has always helped me get to the root cause of user issues. When a user faces a problem, Amplitude makes it easier to see exactly where in the app the issue occurred, what the user was doing at that point, and what actions led them to run into it. ### 38. Intuitive Insight with Compass Charts, Needs More Total Count Options **Rating:** 4.0/5.0 stars **Reviewed by:** Arya B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics for different analytical projects and appreciate its ability to gain insights into how users engage with our product. The Compass charts are an extremely unique tool that helps me visualize retention and understand how engagement with different parts of the product can impact user retention. The intuitive UI makes it easy to curate dashboards and views, which I can share with non-technical partners who can easily interpret and iterate on them. The integration with different AI agents works smoothly, and the initial setup was straightforward. I also believe that Amplitude offers more robust capabilities compared to what we used before. **What do you dislike about Amplitude Analytics?** I wish more of the funnel chart options could count by totals, and not just unique users. I'd like to see totals conversion over time and general TTC. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for user engagement insights, tracking navigation, and discovering product areas of user value. Its intuitive UI allows easy dashboard sharing with non-tech partners. Compass charts help visualize retention impacts from features, making retention insights straightforward. ### 39. Essential Tool for User Journey Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Imon Kalyan R. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Amplitude Analytics?** Amplitude Analytics is our lifeblood for user journey analytics and metrics. I heavily use it to understand and debug user flow. I like the ability to create top-level charts, graphs, and funnels and drill down into individual user flows when required. Additionally, I love the user flow recordings when available, as they give a great idea. It's been good so far, and although sometimes finding events is a little difficult, it's not a big drawback. **What do you dislike about Amplitude Analytics?** I sometimes find it difficult to figure out how to create a certain graph but it's more of a user issue than a platform. Sometimes finding events is a little difficult but then again these aren't a big drawback! **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for user journey analytics, tracking events, and debugging user flows. It helps me understand what actions users take and solve issues when they can't complete actions, like purchases. The ability to create high-level charts and dive into specific user flows is invaluable. ### 40. Fast, Easy-to-Use AI Insights for Day-to-Day Performance Checks **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmed A. | International E-Commerce Director - MENA & CIS, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Amplitude Analytics?** The AI feature and overall speed make it easy to use day to day, especially when I need to quickly check the most recent performance. The AI feature also helps answer questions without needing to know the technical side of creating dashboards. **What do you dislike about Amplitude Analytics?** It would be great to have a feature that compares your performance to market benchmarks, beyond the current analytics suggestions. For now, I’m using the outcome of the chat with the AI tool and pasting it into other AI tools like ChatGPT to get clearer guidance on the steps needed to fix a problem. It would also be helpful if it could tell you which events you’re missing in your setup, so it can guide you in setting up Amplitude correctly and, in turn, give you more accurate results. **What problems is Amplitude Analytics solving and how is that benefiting you?** Knowing where the problem is without chasing my tail, and being able to see how one specific phone brand is performing versus another, makes a big difference. The answers take seconds now, not hours like in the past the smar asstinat made it go beyong the normal data and finding ways to eget analytical feedback without the need for the actual data to be there , example , it was able to know arabic search keywords wjust by the unicode , this was not possible . ### 41. Powerful Tracking with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Konidena V. | Quality Assurance Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics to track user actions and analyze user engagement in our app. It helps us do root cause analysis for issues users face. I appreciate the details it provides for an event, like the time, region, and network status. It's easy to track user activity based on a single user ID, which is really helpful. Additionally, I like how we can decide which mobiles and OS versions are used most by users, so we know where to focus our testing. We also send device logs to Amplitude, which allows us to check if issues happened due to no internet. **What do you dislike about Amplitude Analytics?** The time taken to update in the logs is almost 30 seconds to 1 minute, which causes a delay in verifying events via automation. The initial setup was a bit difficult, and the events kept getting pushed up and down, so they weren't sorted on a time basis initially. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track user actions, engagement, and app issues, perform root cause analysis, and determine device usage and network conditions. ### 42. Powerful Yet Slightly Complex Product Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Praveen G. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Amplitude Analytics?** What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL. **What do you dislike about Amplitude Analytics?** One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend. **What problems is Amplitude Analytics solving and how is that benefiting you?** For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude. ### 43. Empowers Data-Driven Decisions with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Anuj B. | Business Intelligence Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics to understand user interactions and make data-driven decisions. I'm able to track user behavior, analyze funnels to identify drop-offs, and measure retention and engagement over time. It's especially valuable for evaluating the impact of new features or experiments across user segments and monitoring statistical significance. I appreciate how it allows me to get self-serve insights quickly, reducing dependency on manual analysis. I like that it's easy to gain insights without heavily relying on data teams. The speed at which I can explore user behavior, build funnels, and segment users speeds up decision-making significantly. I value the standardized metrics tracking, quick anomaly detection, as well as building quick dashboards and utilizing MCP connectors with AI tools like Claude and Augment. Additionally, using MCP connectors in Amplitude allows me to leverage AI tools to schedule dashboard deliveries, create dashboards, summarize A/B test results, automate event tracking, and alert when results are statistically significant. **What do you dislike about Amplitude Analytics?** One consistent challenge that can be improved is to make standardized templates available for events tracking and data-quality issues. Sometimes there is a limit on how much UI resources I can use in Amplitude and I have to rely on external data sources for that. Finally, clearer and more pro-active signaling around statistical significance and experiment readiness would make it easier to move faster without second guessing results. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand user interactions and make data-driven decisions. It helps me track KPIs, identify drop-offs, and measure feature impacts without relying heavily on manual analysis. This speeds up decision making and reduces dependency on data teams. ### 44. Speedy Insights with Minimal Effort, but Needs Event Clarity **Rating:** 5.0/5.0 stars **Reviewed by:** Antony M. | Senior Product Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2026 **What do you like best about Amplitude Analytics?** I think the session replay and the session replay agent features in Amplitude Analytics are really valuable. What I like more about Amplitude is the speed. If I have to do the same analysis on SQL, like BigQuery, it would take me quite some time and require a lot of manual effort in writing queries and fine-tuning filter conditions. With Amplitude, it's just a quick drag and drop, and once you know how to use the UI, it simplifies a lot of manual effort. You can quickly get to an insight rather than wasting time doing the same thing on BigQuery. So, I'd say the speed, along with a lot of these AI features, are what stand out for me. **What do you dislike about Amplitude Analytics?** I think right now, for me, the biggest disadvantage would be the events. So what happens is, as a data scientist, I use SQL a lot, and the column names that I use on SQL or BigQuery don't necessarily always match with the Amplitude events. Amplitude doesn't directly give you a one-on-one mapping, and it adds a lot of complexity on top of a simple event metric. It's quite difficult for me to understand what a particular event does when I try to use it on a funnel or something. Right now, we don't have a data dictionary that tracks the actual conditions for each of these amplitude events. I have to dig deeper into the queries that populate these events, so clarity is probably the biggest disadvantage. For a new user, it's easy to end up misusing an event or using an incorrect event for their analysis. I think having a data dictionary would be useful to understand what each event in Amplitude does and what the actual conditions applied on top are. Right now, we're limited to the definitions of only a few events, and there's a lot more untouched value within the event side of Amplitude. That's something I feel could be improved. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me with user journey tracking, quickly identifying where users drop off and understanding segments. It speeds up data analysis compared to SQL, allowing faster insights. The funnel and cart analysis features identify friction points without heavy engineering, enabling data-informed decisions quickly. ### 45. Detailed analysis, many functions, and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Santiago V. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Amplitude Analytics?** I like how detailed we can be with the analyses, the wide variety of features it offers, and how easy it is to use. In general, it allows for in-depth exploration without complications and quickly finding what I need. **What do you dislike about Amplitude Analytics?** UX is not always the most beautiful or the clearest. A better design of the graphics and dashboards would be a great plus, especially so that the information is understood more quickly and the navigation becomes more intuitive. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps me understand how users interact with my product, track the adoption of the features I launch, measure stickiness, and analyze funnels to see where users are dropping off, so I can work on improvements that allow me to increase conversion. It has also helped me conduct A/B testing and guide both product and business decisions. In summary, it is the data source that supports and guides my work as a PM. ### 46. Intuitive Platform with Powerful AI, Some Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Amplitude Analytics?** I truly appreciate the ease of use with Amplitude Analytics. The platform is very intuitive and allows for a high degree of self-service. I also find the latest AI agents to be incredibly powerful. They navigate very well through a clean event taxonomy, accurately understanding what's happening on the website, and provide the right responses and insights. **What do you dislike about Amplitude Analytics?** One thing that the AI agent has caused in terms of self-service within the organization is that people who are less literate with data analysis are now digging into the data and finding insights. But given that they don't have the necessary context or a critical understanding and judgment of the data itself, sometimes they're making the wrong conclusions. I think this is an opportunity where the AI agent could actually coach users on how to view that piece of data, all in the context of the organization and the product itself. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics provides real-time access to website data, making it easier to see what behavior is happening. ### 47. Complex interface and limited analytics **Rating:** 2.0/5.0 stars **Reviewed by:** Nika R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Amplitude Analytics?** I can create basic funnels in Amplitude Analytics. **What do you dislike about Amplitude Analytics?** I can create basic funnels, but it's not enough for complex analytics. For example, I have to create complex retention charts in Tableau rather than in Amplitude Analytics (where retention is not on the 7th day of product use, but over a 7-day period). There are a large number of events, and as a product manager, I lack information about them. It would be easier if an agent could be launched at the application level to track all events and their properties according to a single feature. The AI Assistant often resets in the prompt, which hinders editing and refining the data. Creating custom funnels is difficult; I need an agent that would automate event collection. It's hard to understand the setup, you need to understand the event bindings in the product, and the interface is not the most user-friendly compared to Yandex Metrica. **What problems is Amplitude Analytics solving and how is that benefiting you?** I can create basic funnels in Amplitude Analytics, but for complex analytics, I have to use other tools. An agent is needed to automate event collection to simplify the work, instead of manually entering and setting up current events. **Official Response from Amanda Brush:** > Hi Nika, Thank you for taking the time to share this candid feedback. We’re glad Amplitude is helping with core funnel analysis. We’re sorry for the challenges you faced with your more advanced use cases. For some of the retention work you described, Amplitude does support Return On or After, Return On, and Return On (Custom) retention, plus both 24-hour and calendar-based time settings. Tools like Autocapture, Visual Labeling, tracking plans, and Data Assistant can help simplify event collection and governance. Try checking out Amplitude Academy. Thanks again for your thoughtful feedback! ### 48. Flexible and Insightful **Rating:** 4.0/5.0 stars **Reviewed by:** David W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Amplitude Analytics?** We use Amplitude Analytics to monitor and analyze how customers interact with our products. I appreciate how Amplitude provides visibility and helps to see users aggregated, telling us real stories about our products that we can't get anywhere else. It's very flexible and allows you to do a great deal with your data. It's also great for finding issues with the product; for instance, if we have a simple funnel with a huge drop-off, we know there's probably an issue. **What do you dislike about Amplitude Analytics?** As an analyst, it can be quite tough to align with the engineers who implement Amplitude, so I wish there was more configurability in the app. Also inheriting a large event schema is a bit daunting, and it can be tough to make changes at scale. For unexpected properties, it would be nice to be able to download a breakdown of these, so we can better deal with them. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for monitoring and analyzing customer interactions, which helps with visibility and understanding user behavior. It's flexible with data and identifies issues through analytics, such as pinpointing where users drop off in a funnel. ### 49. Intuitive Analytics with Room for Clarity **Rating:** 4.0/5.0 stars **Reviewed by:** Darren G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Amplitude Analytics?** I like how Amplitude Analytics helps fill a gap that I think Google Analytics used to cover in an older version. It feels simple to use and is more intuitive compared to some other tools I've used. I appreciate the fact that it has user ability and testing features. I've actually really enjoyed using the tool over the last couple of months, as it's really good. The AI features are good too. **What do you dislike about Amplitude Analytics?** I think some things are not as clear in their intuitiveness of how to use them. Things like setting up tests and some stuff could be clearer and could provide more guidance along the way. We didn't have a step through for the initial setup, so we had to go back and forth a few times with the account manager to get help which slows things down, and sometimes the replies need clarifying, to get to the actual steps. this could be improved. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to see what users are doing on the site. It fills a gap that Google Analytics had, making insights simpler and more intuitive. Testing capabilities are nice but could be clearer with more guidance. ### 50. Amplitude is the best web analysis tool I've ever used **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Amplitude Analytics?** - Easy to use - Easy to implement and configure - Quick to start reaping results - Lots of integration with external tools - Easy connections - API available to extract data - Real-time data - Support in Brazil is very good. Always very proactive and resolute - Easy to learn **What do you dislike about Amplitude Analytics?** - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans **What problems is Amplitude Analytics solving and how is that benefiting you?** - Identify gaps in the user journey - Analysis of users who migrate between platforms (web and app) - Better understanding of interactions with our product - Analysis of marketing channels ## Amplitude Analytics Discussions - [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote - [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) - 1 comment, 1 upvote - [What are the most underrated features that should get more attention for SaaS companies?](https://www.g2.com/discussions/what-are-the-most-underrated-features-that-should-get-more-attention-for-saas-companies-ab31e4f3-3b40-42da-9661-c07a2f3a3109) - 1 comment, 1 upvote - [Is there any way to track users that do not accept cookies?](https://www.g2.com/discussions/is-there-any-way-to-track-users-that-do-not-accept-cookies) - 1 comment, 1 upvote - [How to create a table in Amplitude? We have several charts option but not able to plot a basic table to view some data](https://www.g2.com/discussions/how-to-create-a-table-in-amplitude-we-have-several-charts-option-but-not-able-to-plot-a-basic-table-to-view-some-data) - 1 comment, 1 upvote - [View Amplitude Analytics pricing details and edition comparison](https://www.g2.com/products/amplitude-analytics/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+19%3A08%3A08+-0500&secure%5Bsession_id%5D=d29e2d4f-6a0f-4df1-90ea-f1418a8b3c4f&secure%5Btoken%5D=5cd28605e44176a42de56358814e8b8d0224884f7a60d82e35e5d2d118c22c65&format=llm_user) ## Amplitude Analytics Integrations - [Adapty.io](https://www.g2.com/products/adapty-io/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Airbridge](https://www.g2.com/products/airbridge/reviews) - [Amazon AWS Platform](https://www.g2.com/products/amazon-aws-platform/reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amplitude Session Replay](https://www.g2.com/products/amplitude-session-replay/reviews) - [Android](https://www.g2.com/products/android/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [Auction Mobility](https://www.g2.com/products/auction-mobility/reviews) - [AWS Glue](https://www.g2.com/products/aws-glue/reviews) - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Chargebee](https://www.g2.com/products/chargebee/reviews) - 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[Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews) - [Superwall](https://www.g2.com/products/superwall/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [unitQ](https://www.g2.com/products/unitq/reviews) - [Unity](https://www.g2.com/products/unity/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) ## Amplitude Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Amplitude Analytics Alternatives - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,784 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews)