Amplitude Analytics Pricing Overview

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Starter

Free

Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Plus

Pay As You Go

End-to-end visibility for growing startups and small teams. Everything in Free starter, plus:

Growth

Powerful insights for teams looking to turbocharge their growth. Everything in Plus plan, plus:

Enterprise

Enterprise scale for larger companies with complex needs and controls. Everything in Growth plan, plus:

Whether you’re at a Fortune 500 or a startup, Amplitude can help you build better products.

Amplitude Analytics has 4 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Amplitude Analytics is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Amplitude Analytics must be conducted with the seller.

Pricing information was last updated on October 10, 2024

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Amplitude Pricing Reviews

(2)

Verified User in Entertainment

Small-Business (50 or fewer emp.)

5/7/2021

"Amplitude helps us run product analytics on a daily basis to improve our user experience"

5/5

What do you like best about Amplitude Analytics?

We can easily and very quickly analyze almost anything in the user journey/experience.

The flexibility and variety of charts is really helpful to start digging into the behavior of our users in the app and understand what works well, what need to be improved, etc..

The interface is super easy to understand and use, and in really no time we can produce any kind of analysis. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The full version is rather expensive, especially for early-stage startups. Although we made use of the full version during our first year, to be honest, that was not the period when we needed it most. Additionally, it would be very helpful to have an onboarding process in Amplitude when first starting out, so we could learn the best ways to use it—such as properly tagging the app and organizing information right from the start. Review collected by and hosted on G2.com.

Recommendations to others considering Amplitude Analytics:

If you plan on running proper product analytics, Amplitude is a tool to consider, particularly for mobile apps. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Any new app release we do, we can analyze the impact on our top user metrics and iterate again and again. It really helps us improve our user engagement and retention from one version to the next one.

We can also easily identify roadblocks in our user journey and by digging further we can go really to the root cause of this.

Also with all integration we can really caputure the full journey: from source of acquisition to the revenue generated by the user. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/2/2026

"Bad experience"

0/5

What do you like best about Amplitude Analytics?

The intuitive interface makes it easy to build funnels and retention charts without SQL knowledge. I especially like how quickly I can segment users and track their behavior across different touchpoints. The self-serve nature saves our team a lot of time." Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The learning curve for advanced features is steeper than expected — some of our team members struggle with building complex cohorts. Also, pricing can escalate quickly as we scale, and the visualization options feel limited compared to dedicated BI tools. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us understand how users actually interact with our product rather than guessing. We've used it to identify drop-off points in our onboarding funnel, which led to a 15% improvement in activation. It also reduced our dependency on the data team — product managers can now pull their own insights, speeding up decision-making significantly. Review collected by and hosted on G2.com.