[ Amplitude Reviews ](https://www.g2.com/products/amplitude-analytics/reviews) [ Amplitude Reviews ](https://www.g2.com/products/amplitude-analytics/reviews) # Amplitude Analytics Pricing Overview [Editedit](https://my.g2.com/amplitude-analytics/pricings) ## Amplitude Analytics Pricing Key Insights Last updated on Apr 29, 2026 * * * Amplitude Analytics offers **4 pricing editions** , starting at **$0**. Amplitude Analytics pricing tiers are designed to support different usage levels and team sizes. Amplitude Analytics does not offer a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Amplitude Analytics pricing table below to figure out the best fit for your needs. * * * Starter — $0 Plus — Pay As You Go Growth — Contact Us Enterprise — Contact Us Rated 4.5 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Starter Free Get Started Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes: - Starter templates - Foundational product analytics - Campaign reporting - Unlimited feature flags - Unlimited sources & destinations Show More Plus Pay As You Go Get Started End-to-end visibility for growing startups and small teams. Everything in Free starter, plus: - Unlimited product analytics - Customer dashboards and formulas - Behavioral Cohorts - Advanced feature management - Customer audiences & syncs Show More Growth Contact Us [Contact Us](#) Powerful insights for teams looking to turbocharge their growth. Everything in Plus plan, plus: - Advanced behavioral analysis - Custom metrics for KPIs - Unlimited Behavioral Cohorts - Authenticate with SSO - Onboarding support and customer success Show More Enterprise Contact Us [Contact Us](#) Enterprise scale for larger companies with complex needs and controls. Everything in Growth plan, plus: - Advanced data management - Casual insights & monitoring - Root cause analysis - Group based permissions - Dedicated Success Manager Show More Whether you’re at a Fortune 500 or a startup, Amplitude can help you build better products. Pricing information for Amplitude Analytics is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Amplitude Analytics must be conducted with the seller. Pricing information was last updated on October 10, 2024 Show More ## Amplitude Analytics Pricing FAQs Generated using AI Is Amplitude Analytics free, or does it offer a free trial? Yes. According to G2 data, Amplitude Analytics offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features. How much does Amplitude Analytics cost in 2026? Pricing details for Amplitude Analytics are not publicly listed. Users should visit the Amplitude's official pricing page or contact the vendor directly for current pricing information. Who is Amplitude Analytics pricing best suited for? Amplitude Analytics's pricing structure suits a broad range of users, though different tiers align with distinct needs. G2 reviewers from small businesses and early-stage startups frequently highlight the free Starter plan as ideal for initial product analytics without upfront cost. The Plus plan fits growing startups needing deeper behavioral analysis on a flexible budget. Mid-market teams in software, fintech, and e-learning dominate G2 reviews of Amplitude Analytics's Growth tier, valuing advanced cohorts and customer success support. Enterprise plans are best suited for large organizations in industries like financial services, retail, and information technology requiring SSO, group permissions, dedicated support, and complex data governance at scale. What are the key differences between the free and paid versions of Amplitude Analytics? Amplitude Analytics's free Starter plan includes foundational product analytics, campaign reporting, unlimited feature flags, and unlimited sources and destinations, making it a capable entry point. G2 reviewers frequently praise the free tier's generosity but note meaningful limitations, including restricted historical data ranges, no behavioral cohorts, and limited advanced analysis. Amplitude Analytics's paid Plus plan adds unlimited product analytics, behavioral cohorts, customer dashboards, and audience syncs on a pay-as-you-go basis. Higher tiers like Growth and Enterprise unlock advanced behavioral analysis, custom KPI metrics, SSO, onboarding support, root cause analysis, and dedicated success management. G2 users consistently note that costs escalate quickly as event volume grows on paid plans. Is Amplitude Analytics considered good value for its pricing? Amplitude Analytics is widely regarded as a premium investment that delivers strong value for teams that fully leverage its capabilities. G2 reviewers consistently rate it highly while simultaneously flagging cost as a top concern, a pattern indicating a powerful but expensive tool. Reviewers from mid-market and enterprise segments frequently justify the price through time savings, self-serve analytics, and reduced dependency on data teams. However, G2 users from small businesses and startups repeatedly warn that pricing scales quickly with event volume, making it difficult to justify for lean teams. Several G2 reviewers mention the free tier as genuinely useful, softening the cost barrier for early-stage companies before a significant pricing jump occurs. ## Top-Rated Alternatives [ ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo") Pendo 4.4/5(1,807) ](https://www.g2.com/products/pendo-io-pendo/reviews) [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/amplitude-analytics/competitors/alternatives) ## Amplitude Pricing Reviews (2) ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") AE Verified User in Entertainment Small-Business (50 or fewer emp.) 5/7/2021 More Options - - [Respond as Amplitude](https://www.g2.com/survey_responses/amplitude-analytics-review-4726772/official_response/new) "Amplitude helps us run product analytics on a daily basis to improve our user experience" 5/5 What do you like best about Amplitude Analytics? We can easily and very quickly analyze almost anything in the user journey/experience. The flexibility and variety of charts is really helpful to start digging into the behavior of our users in the app and understand what works well, what need to be improved, etc.. The interface is super easy to understand and use, and in really no time we can produce any kind of analysis. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The full version is rather expensive, especially for early-stage startups. Although we made use of the full version during our first year, to be honest, that was not the period when we needed it most. Additionally, it would be very helpful to have an onboarding process in Amplitude when first starting out, so we could learn the best ways to use it—such as properly tagging the app and organizing information right from the start. Review collected by and hosted on G2.com. Recommendations to others considering Amplitude Analytics: If you plan on running proper product analytics, Amplitude is a tool to consider, particularly for mobile apps. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Any new app release we do, we can analyze the impact on our top user metrics and iterate again and again. It really helps us improve our user engagement and retention from one version to the next one. We can also easily identify roadblocks in our user journey and by digging further we can go really to the root cause of this. Also with all integration we can really caputure the full journey: from source of acquisition to the revenue generated by the user. Review collected by and hosted on G2.com. Show More 1/6/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/2/2026 More Options - - [Respond as Amplitude](https://www.g2.com/survey_responses/amplitude-analytics-review-11513573/official_response/new) "Bad experience" 0/5 What do you like best about Amplitude Analytics? The intuitive interface makes it easy to build funnels and retention charts without SQL knowledge. I especially like how quickly I can segment users and track their behavior across different touchpoints. The self-serve nature saves our team a lot of time." Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The learning curve for advanced features is steeper than expected — some of our team members struggle with building complex cohorts. Also, pricing can escalate quickly as we scale, and the visualization options feel limited compared to dedicated BI tools. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude helps us understand how users actually interact with our product rather than guessing. We've used it to identify drop-off points in our onboarding funnel, which led to a 15% improvement in activation. It also reduced our dependency on the data team — product managers can now pull their own insights, speeding up decision-making significantly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite Amplitude Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11e714bd87d1a0b6c0a7dcbd46a01c61/pendo-io-pendo.png "Product Avatar Image") Pendo 4.4/5(1,807) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-pendo-io-pendo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a1e9c3a4487178e0881361329a48be9/heap-by-contentsquare.png "Product Avatar Image") Heap by Contentsquare 4.4/5(1,097) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare) ##### Categories on G2 [ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Product Analytics ](https://www.g2.com/categories/product-analytics) ##### Explore More [ Top AWS Marketplace solutions for DevOps workflows ](https://www.g2.com/discussions/which-aws-marketplace-solutions-are-best-for-devops-workflows)[ Best-rated client success software for tech enterprises ](https://www.g2.com/discussions/best-rated-client-success-software-for-tech-enterprises)[ Top session replay platform for analyzing customer behavior on my website ](https://www.g2.com/discussions/top-session-replay-platform-for-analyzing-customer-behavior-on-my-website) [ What are the best SEO tools on the market ](https://www.g2.com/discussions/which-are-the-best-seo-tools-software-in-the-market)[ Google Cloud SQL reviews ](https://www.g2.com/products/google-cloud-sql/reviews)[ Pros and Cons Details ](https://www.g2.com/products/amplitude-analytics/reviews?qs=pros-and-cons) Show More [ Top AWS Marketplace solutions for DevOps workflows ](https://www.g2.com/discussions/which-aws-marketplace-solutions-are-best-for-devops-workflows)[ Best-rated client success software for tech enterprises ](https://www.g2.com/discussions/best-rated-client-success-software-for-tech-enterprises)[ Top session replay platform for analyzing customer behavior on my website ](https://www.g2.com/discussions/top-session-replay-platform-for-analyzing-customer-behavior-on-my-website) [ What are the best SEO tools on the market ](https://www.g2.com/discussions/which-are-the-best-seo-tools-software-in-the-market)[ Google Cloud SQL reviews ](https://www.g2.com/products/google-cloud-sql/reviews)[ Pros and Cons Details ](https://www.g2.com/products/amplitude-analytics/reviews?qs=pros-and-cons)