What I like most about Amplitude Analytics is how it turns user behavior data into actionable insights. Tools like funnel analysis, retention analysis, user segmentation, and dashboards make it easier for me to see how users interact with a product and to spot opportunities to improve the overall user experience. I also find Session Replay helpful for digging into user journeys and pinpointing where users run into difficulties. Its experimentation capabilities are especially valuable for comparing different experiences and supporting data-driven decisions. Overall, Amplitude Analytics offers a strong mix of behavioral analytics, visualization, and experimentation within a single platform. Review collected by and hosted on G2.com.

Although Amplitude Analytics offers powerful analytics and experimentation features, some advanced capabilities can take time to understand, especially for new users. Setting up event tracking, configuring funnels, and interpreting experimentation results may require additional technical knowledge. The platform could improve the onboarding experience by providing more step-by-step guidance, simpler explanations of advanced metrics, and clearer recommendations when configuring reports. These improvements would help new users become productive more quickly. Review collected by and hosted on G2.com.

Amplitude has made it easier for our Customer Success team to understand how customers use our product. Instead of relying only on usage numbers, we can see which features customers use most, where they get stuck, and where they drop off. This helps us identify customers who may need extra support and take action before small issues become bigger problems. Review collected by and hosted on G2.com.

It can take some time to learn how to use all its features effectively. Setting up events and funnels can also be challenging if the tracking isn't configured correctly. It would be helpful to have simpler setup guides, clearer recommendations, and more ready-to-use reports for Customer Success teams. Review collected by and hosted on G2.com.

I like that Amplitude Analytics gives me visibility into how my marketing communications perform, how our product flows work, and where the biggest drop-offs are. The user session review is one of its most valuable features. I can see users go through the product in reproduced sessions, with incredible detail, which is super insightful and helps me detect issues in our setup. The cloud setup was easy. Review collected by and hosted on G2.com.

I find Amplitude Analytics' billing somewhat complicated to understand; it's just not straightforward or clean. I also need a really well-set-up event infrastructure to take advantage of it, or it can get messy. Our product team didn't have a naming convention, so understanding flows from front-end events was hard because I had to interpret what each one meant. Review collected by and hosted on G2.com.

Self-serve analysis is the biggest win for us. Building funnels, cohorts and retention charts is intuitive, so product, marketing and growth teams can look into user behaviour on their own. Session replay and experimentation sit in the same place. That means we can spot a problem in a conversion flow, watch what users are actually doing, and test a fix without switching tools. Dashboards are easy to share, which keeps everyone working from the same numbers. Review collected by and hosted on G2.com.

There’s a learning curve beyond the basics. Building a simple funnel is easy, but newer team members can find cohorts, custom formulas and some of the more advanced chart settings hard to get to grips with. Keeping the event taxonomy clean takes ongoing effort. Without that, you end up with duplicate or poorly named events and people unsure which one to use. Review collected by and hosted on G2.com.

Building reports is straightforward, and it’s easy to experiment as you go. I also like that it supports comprehensive testing at both the web and product level, along with solid AI visibility. Review collected by and hosted on G2.com.

Sharing reports isn’t very straightforward. Support can be a bit tricky to reach (although they’re quite helpful once you do). The session replay and heatmap features also haven’t been as helpful for me as I expected, especially compared with other marketing analytics tools. Review collected by and hosted on G2.com.

I find that Amplitude can definitely be a bit of a challenge to pick up at first. The UI is powerful, but navigating through the advanced performance settings and cohort builders can be a steep learning curve for team members just starting out. I also find myself wishing for more intelligent automation around taxonomy management; keeping data clean as we scale requires a lot of manual lifting that I think could be better handled by AI suggestions. From a pricing standpoint, it can also get quite expensive as your data grows, which means we have to stay really hands-on with monitoring to make sure we're seeing the right ROI. A more guided onboarding or deeper native support for these specific scaling pain points would make a big difference in the daily experience. Review collected by and hosted on G2.com.

While the platform is undeniably powerful, it isn’t always the easiest to pick up. The interface can feel overwhelming for new team members, making the learning curve for advanced analysis quite steep. I also find that as our data needs grow, the costs climb fairly quickly, requiring us to be very diligent with monitoring to ensure we’re getting the right value. Additionally, while the integrations are extensive, managing data taxonomy at scale is still a manual effort, and sometimes the performance can feel a bit sluggish when running complex, high-volume queries. It would be a huge help to see more intuitive, AI-driven guidance built into the onboarding process to help new users get up to speed faster, streamline our taxonomy, and optimize overall query performance. Review collected by and hosted on G2.com.

I have been a long-time user of Amplitude. I love it for its ease of use - Anyone can use it, and the learning curve is not steep at all. All the great integrations out of the box adds value (like Google Ads, Meta Ads for business teams, JIRA for product teams, etc.)

The new AI features allow for natural language querying, which builds on an already spectacular product analytics suite. Review collected by and hosted on G2.com.

The initial integration and onboarding could have been better. The 3rd party team assigned to us was more interested in ticking boxes, it felt like, and they did not have specific expertise to understand our use case (news media). Review collected by and hosted on G2.com.

What I like most about Amplitude Analytics is how easy it makes analyzing user behavior through funnels, event segmentation, and behavioral cohorts. The intuitive interface and interactive dashboards help me find insights faster and make better data-driven decisions. I also appreciate its integrations and AI capabilities, which can streamline analysis and improve productivity. Review collected by and hosted on G2.com.

Some features can take time to learn, especially when building more complex analyses. The pricing may also be a limitation for smaller teams, and I would appreciate more intuitive AI recommendations and clearer guidance for new users to make onboarding easier. Review collected by and hosted on G2.com.

It has everything we need for mobile app analytics, including marketing and AI analytics, and we can even view App Store reviews and insights. We also like being able to track in-app usage alongside landing page events, since it helps us connect what happens before and after someone installs. Overall, it gives us a clear, detailed view of the entire funnel and helps us understand it in depth. Review collected by and hosted on G2.com.

It's not a deal breaker but their in-dashboard AI agent could be improved. It has limited access to dashboard. Review collected by and hosted on G2.com.

The thing I appreciate most is how quickly I can get from a question to an actual answer. Before this I had to rise a request with our data team and wait for couple of days to find out where users are dropping off. But now with amplitude, our PMs build those funnels themselves and only 1 step in when something has been instrumented wrong. Review collected by and hosted on G2.com.

Pricing is the part that I dont like. Once you crossed the free tier's event limit the jump is so steep and because its tied to event volume you end up second guessing whether a particular event is worth tracking. Review collected by and hosted on G2.com.