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Compare Amplitude Analytics and Mixpanel 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (52.9% of reviews)
Entry-Level Pricing
Free
Free Per Year
Amplitude Analytics
Star Rating
(2,757)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMixpanel
Star Rating
(1,267)4.6 out of 5
Market Segments
Small-Business (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in providing detailed user behavior analytics, making it easier for teams to understand how users interact with their products. Users appreciate the ability to track behavior beyond just page views, allowing for deeper insights into user journeys.
- Users say that Amplitude Analytics stands out for its intuitive interface and varied chart options, which simplify data visualization. Reviewers highlight the ease of creating personalized dashboards with different chart types, making data interpretation straightforward.
- According to verified reviews, Mixpanel is praised for its simplicity and power, with users noting that it allows for quick analysis and breakdown of data. This blend of usability and functionality is particularly beneficial for teams looking to uncover new insights efficiently.
- Reviewers mention that Amplitude is particularly strong in product analytics and behavioral analysis, thanks to its event-based data model. This feature enables users to effectively track funnels and retention over time, which is crucial for understanding user engagement.
- G2 reviewers highlight that while both platforms offer free entry-level pricing, Mixpanel's user base is predominantly small businesses, which may influence its feature set and support options. In contrast, Amplitude's focus on mid-market clients suggests a different level of scalability and support.
- Users report that both platforms provide quality support, but Mixpanel has received slightly higher ratings for its overall partnership experience. This indicates that users feel more supported in their business endeavors when using Mixpanel, which can be a significant factor for teams looking for long-term analytics solutions.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Amplitude Analytics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
2,054
8.8
966
Ease of Use
8.3
2,072
8.5
975
Ease of Setup
7.9
910
8.1
437
Ease of Admin
8.4
634
8.5
368
Quality of Support
8.4
1,573
8.4
745
Has the product been a good partner in doing business?
8.7
606
8.8
336
Product Direction (% positive)
8.6
1,890
8.6
885
Features by Category
Metrics
8.5
692
8.8
268
8.5
683
8.8
339
7.9
636
8.2
294
8.8
715
8.9
352
8.8
719
8.9
349
8.2
664
8.5
315
8.1
628
8.4
288
8.9
695
8.8
318
8.9
715
8.9
340
Reporting
8.5
670
8.7
310
8.3
614
8.6
291
8.1
581
8.4
212
8.6
683
8.7
331
8.2
565
8.3
240
8.2
573
8.2
244
8.6
696
8.6
334
Other
8.5
663
8.7
330
7.7
490
8.2
182
7.6
448
8.0
174
7.8
536
8.3
233
7.8
431
8.1
181
7.3
391
7.9
175
7.6
403
8.0
186
Agentic AI - Digital Analytics
6.6
55
7.1
18
7.1
57
7.2
18
6.8
57
7.4
17
7.6
57
7.5
19
Administration
8.1
602
8.5
278
8.0
540
8.3
246
8.5
705
8.7
341
8.6
725
8.8
286
User Identification
7.8
610
8.3
256
8.8
771
8.8
276
8.3
664
8.4
265
Tracking & Reporting
8.9
801
9.2
300
8.6
735
8.8
289
7.9
650
8.3
244
8.6
792
8.9
304
8.1
775
8.5
249
8.8
763
8.9
292
Metrics
8.6
663
9.0
255
7.7
543
8.3
212
8.4
639
8.7
245
8.3
580
8.7
216
9.0
663
9.0
236
Product Analytics
8.3
1038
8.6
413
8.7
1230
8.9
507
8.5
1179
8.6
452
8.8
1246
8.8
490
7.1
829
7.5
334
8.0
952
8.3
369
7.0
728
7.5
306
7.7
919
7.8
359
Agentic AI - Product Analytics
6.1
172
5.3
75
6.7
171
6.4
76
6.3
170
5.8
73
6.3
171
5.9
73
Analytics
Not enough data
9.2
110
Not enough data
8.9
112
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
663
9.0
255
7.7
543
8.3
212
8.4
639
8.7
245
8.3
580
8.7
216
9.0
663
9.0
236
Categories
Categories
Shared Categories
Amplitude Analytics and Mixpanel are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Mixpanel is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.2%
Computer Software
25.3%
Information Technology and Services
11.5%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
41.9%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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