Compare Amplitude Analytics and Mixpanel 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Free
Free Per Year
Amplitude Analytics
Star Rating
(2,798)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, with many users appreciating its intuitive interface that is easy to navigate, even for those who aren't particularly tech-savvy. This ease of use allows for quick decision-making based on clear data insights.
- Users say that Amplitude Analytics stands out for its powerful behavioral analysis capabilities. Reviewers highlight the exceptional granularity of event tracking, which makes it easy to understand user behavior and identify drop-off points in funnels, enhancing overall engagement strategies.
- According to verified reviews, Mixpanel's implementation process is praised for being straightforward, with users noting that it helps them track user journeys effectively across various marketing channels. This capability is crucial for measuring the effectiveness of lifecycle marketing efforts.
- Reviewers mention that Amplitude Analytics offers solid reporting capabilities with templates that simplify setup. Users appreciate the clean and responsive interface, which contributes to a seamless experience when generating reports and analyzing data.
- G2 reviewers highlight that while both products offer free entry-level pricing, Mixpanel is particularly favored by small businesses, making it a more accessible option for startups looking to leverage analytics without upfront costs.
- Users report that both platforms provide quality support, but Mixpanel's recent feedback indicates a slight edge in user satisfaction regarding support quality, with users feeling that their needs are well understood and addressed promptly.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Amplitude Analytics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
2,068
8.8
974
Ease of Use
8.3
2,086
8.5
984
Ease of Setup
7.9
922
8.1
446
Ease of Admin
8.4
638
8.6
369
Quality of Support
8.4
1,583
8.4
750
Has the product been a good partner in doing business?
8.7
609
8.8
337
Product Direction (% positive)
8.6
1,901
8.6
894
Features by Category
Metrics
8.5
693
8.8
271
8.5
684
8.8
341
7.9
637
8.2
295
8.8
716
8.9
354
8.8
720
8.9
351
8.2
665
8.5
317
8.1
627
8.4
290
8.9
696
8.8
319
8.9
716
8.9
342
Reporting
8.5
669
8.7
311
8.3
612
8.6
292
8.1
580
8.4
213
8.6
684
8.7
333
8.2
565
8.3
240
8.2
572
8.2
244
8.6
696
8.6
334
Other
8.5
665
8.7
330
7.7
489
8.2
182
7.6
447
8.0
174
7.8
535
8.3
233
7.8
430
8.1
181
7.3
391
7.9
175
7.6
402
8.0
186
Agentic AI - Digital Analytics
6.6
55
7.1
18
7.1
57
7.4
19
6.8
58
7.4
17
7.6
57
7.7
20
Administration
8.1
601
8.5
278
8.0
539
8.3
246
8.5
703
8.7
342
8.5
725
8.8
286
User Identification
7.8
610
8.3
256
8.8
771
8.8
276
8.3
662
8.4
265
Tracking & Reporting
8.9
801
9.2
300
8.6
735
8.8
289
7.9
649
8.3
244
8.6
792
8.9
304
8.1
774
8.5
249
8.8
762
8.9
292
Metrics
8.6
662
9.0
255
7.7
542
8.3
212
8.4
639
8.7
245
8.3
579
8.7
216
9.0
663
9.0
236
Product Analytics
8.3
1037
8.6
412
8.7
1235
8.9
508
8.5
1183
8.6
452
8.8
1250
8.8
494
7.1
829
7.5
333
8.0
950
8.3
368
7.0
726
7.5
305
7.7
924
7.8
359
Agentic AI - Product Analytics
6.2
173
5.3
74
6.7
171
6.3
75
6.3
170
5.8
72
6.3
170
5.8
72
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
662
9.0
255
7.7
542
8.3
212
8.4
639
8.7
245
8.3
579
8.7
216
9.0
663
9.0
236
Categories
Categories
Shared Categories
Amplitude Analytics and Mixpanel are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Mixpanel is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.2%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
