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Compare Amplitude Analytics and Mixpanel 
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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (53.0% of reviews)
Entry-Level Pricing
Free
Free Per Year
Amplitude Analytics
Star Rating
(2,607)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMixpanel
Star Rating
(1,250)4.6 out of 5
Market Segments
Small-Business (53.0% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking, scoring 9.2, which allows for highly tailored analytics that can adapt to specific business needs. In contrast, Amplitude Analytics, while still strong at 8.9, does not offer the same level of customization, which some users find limiting.
- Reviewers mention that Mixpanel's Engagement score of 9.0 highlights its effectiveness in tracking user interactions, making it a preferred choice for businesses focused on user retention. Amplitude Analytics, with a score of 8.6, is effective but does not provide the same depth of engagement insights.
- G2 users highlight Mixpanel's superior Real-Time Reporting capabilities, scoring 8.8, which allows businesses to make immediate data-driven decisions. Amplitude Analytics, with a score of 8.5, offers real-time insights but lacks some of the immediacy and detail that Mixpanel provides.
- Users on G2 report that Mixpanel's Retention score of 8.7 indicates its strong ability to help businesses keep users engaged over time. Amplitude Analytics, while still effective at 8.4, does not match the same level of retention strategies that Mixpanel offers.
- Reviewers mention that Mixpanel's Quality of Support score of 8.5 is a significant advantage, with many users praising the responsiveness and helpfulness of the support team. Amplitude Analytics, with a score of 8.4, also provides good support, but some users feel it could be more responsive.
- Users say that Mixpanel's Ease of Use score of 8.5 makes it accessible for teams without extensive technical expertise, while Amplitude Analytics, with a score of 8.3, is slightly more complex, which may require additional training for new users.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Amplitude Analytics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
1,982
8.8
953
Ease of Use
8.3
2,000
8.5
961
Ease of Setup
7.9
852
8.1
425
Ease of Admin
8.4
616
8.6
366
Quality of Support
8.4
1,521
8.4
738
Has the product been a good partner in doing business?
8.7
588
8.8
334
Product Direction (% positive)
8.6
1,819
8.6
872
Features by Category
Metrics
8.5
686
8.8
266
8.5
678
8.8
336
7.9
633
8.2
293
8.8
707
8.9
350
8.8
711
8.9
346
8.2
658
8.5
312
8.1
624
8.4
286
8.8
688
8.8
315
8.9
706
8.9
338
Reporting
8.5
664
8.8
308
8.3
610
8.6
292
8.1
579
8.4
213
8.6
677
8.7
329
8.2
561
8.3
239
8.2
569
8.2
244
8.6
684
8.6
332
Other
8.5
657
8.7
327
7.7
489
8.2
181
7.5
446
8.0
173
7.8
531
8.3
233
7.8
429
8.1
180
7.3
390
7.9
175
7.6
402
8.1
186
Agentic AI - Digital Analytics
6.6
54
7.3
19
7.0
55
7.4
19
6.7
56
7.5
18
7.5
55
7.7
19
Administration
8.1
597
8.5
277
8.0
539
8.3
245
8.5
698
8.7
340
8.6
722
8.8
285
User Identification
7.8
610
8.3
256
8.8
767
8.8
276
8.3
663
8.4
264
Tracking & Reporting
8.9
796
9.2
300
8.6
734
8.8
289
7.9
649
8.3
244
8.6
788
8.9
303
8.1
770
8.5
249
8.8
760
8.9
291
Metrics
8.6
660
9.0
254
7.7
542
8.3
211
8.4
638
8.7
244
8.3
577
8.7
215
9.0
660
9.0
236
Product Analytics
8.3
1034
8.6
411
8.7
1198
8.9
496
8.5
1162
8.6
449
8.8
1215
8.8
480
7.1
820
7.5
331
8.0
945
8.4
367
7.0
725
7.6
304
7.7
909
7.8
357
Agentic AI - Product Analytics
6.1
167
5.5
73
6.6
166
6.6
74
6.2
166
6.0
72
6.2
166
6.0
72
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
660
9.0
254
7.7
542
8.3
211
8.4
638
8.7
244
8.3
577
8.7
215
9.0
660
9.0
236
Categories
Categories
Shared Categories
Amplitude Analytics and Mixpanel are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Mixpanel is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.1%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.3%
Other
42.0%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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