--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2975 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2975 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools ---

# Amplitude Analytics Reviews & Product Details

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The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly.

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Product Website
Amplitude Analytics
Seller
[Amplitude](https://www.g2.com/sellers/amplitude)
Discussions
[Amplitude Analytics Community](https://www.g2.com/products/amplitude-analytics/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Conner Sunday

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## Pricing

Pricing provided by Amplitude.

### Starter

Free

[
View More Pricing Information
](https://www.g2.com/products/amplitude-analytics/pricing)

Amplitude Solutions
(1)

See how Amplitude products can work together to solve real problems.

[
 ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image")

Amplitude AI Analytics Platform

SolutionBy Amplitude

](/sellers/amplitude/solutions/amplitude-ai-analytics-platform)

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## Amplitude Analytics Integrations
(74)

What do users say about integrations?

Verified by Amplitude Analytics

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

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 ![Farheen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farheen S.")
FS

Farheen S.

Engineering Manager

Small-Business (50 or fewer emp.)

5/22/2026

"AI Feature Revolutionizes Chart Creation"

5/5

What do you like best about Amplitude Analytics?

I really find the AI addition in Amplitude Analytics to be a game changer. It saves me a lot of time and effort because now I don't need to understand the Amplitude dashboard in depth. I can just ask AI to find the data and create a chart for me, which is incredibly convenient. I also appreciate the timeline feature for debugging and user cohorts for production data. These features help me make important technical decisions, like determining how many users are on a specific OS version and whether it's safe to increase the minimum supported version. The tool also eases the creation of charts, enhancing my overall experience. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I think the events in the user timeline are not in the correct chronological order, which they should be, and it creates confusion. This is a major issue I face as it creates doubt while debugging and requires extra effort to verify. Also, there's a learning curve that takes a few days to understand all the things, but after that, it's mostly a smooth ride. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

I use Amplitude Analytics to make technical decisions by analyzing user data, like OS versions. The AI feature saves time in finding data and creating charts without needing dashboard expertise. Review collected by and hosted on G2.com.

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8/9/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Aditya T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya T.")
AT

Aditya T.

Digital Programs Manager - Demand Generation

Enterprise (\> 1000 emp.)

5/21/2026

"Using Amplitude Dashboards, Filters, and AI"

4.5/5

What do you like best about Amplitude Analytics?

I'm relatively new to Amplitude, but I've already found it to be a genuinely powerful tool for our team. We've been using it to build dashboards and reports to track user engagement across both our ecommerce platform and our CMS — and getting both set up was far more straightforward than I expected.

What stands out most is how comprehensively it tracks interactions. Every click, session, and funnel step surfaces cleanly, and I haven't hit a wall when trying to drill into something specific. The filtering capabilities have been a real highlight — being able to filter results using properties from our Salesforce integration (like Salesforce account names and instance data) means our engagement reporting is actually tied to our real customer context.

Also, I love the AI assistant. It is just so easy to share your thoughts of what we want to build, and it just does for us. A little tweak here and there but the groundwork is done by the AI, which is a time saver Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The breadth of features can feel overwhelming at first. As a new user, discovering where everything lives takes time, and a more guided onboarding or contextual tips within the dashboard builder would help speed up that initial ramp.

At our company, we had our own simple learning paths/materials that helped. The ones on Amplitude University felt a little overwhelming. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

It is helping us a lot in tracking our marketing campaign performance across digital platforms and the CMS website. We are getting exactly what our target audience is consuming and how we push them down the marketing funnel.

What is in the process right now - Using Claude - Amplitude connector to further analyse our campaign data and generate insights that can be used in enhancing our campaigns. Review collected by and hosted on G2.com.

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8/8/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Stratulat R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stratulat R.")
SR

Stratulat R.

software engineer

Mid-Market (51-1000 emp.)

6/2/2026

"Amplitude Helped Me Think Like a PM With Measurable, Structured Events"

4.5/5

What do you like best about Amplitude Analytics?

I’m a software engineer, not a PM - but Amplitude helped me think like one on a recent project. Structured events turned “is anyone using this?” into something I could measure. I stopped guessing what to fix or improve next and started deciding based on usage and failure patterns. That’s what I like best: it bridges engineering and product without a separate analytics stack. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

It takes real event hygiene to get value - messy tracking becomes messy charts. The UI is powerful but can feel oriented toward PMs, not engineers doing one-off debugging. Pricing and limits can bite once volume grows. Worth it, but not zero maintenance. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

It turns behavior into structured events you can explore without custom dashboards or waiting on analysts. On my project, I could see adoption, drop-offs, and error patterns in one place and answer product-style questions (“Is this used?” “What’s breaking?” “What should we prioritize?”) with data. Review collected by and hosted on G2.com.

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8/3/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Kashyap V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kashyap V.")
KV

Kashyap V.

Product Lead

Mid-Market (51-1000 emp.)

6/2/2026

"Amplitude Makes Funnel & Segmentation Analysis Easy with a Clean UI and Helpful AI"

5/5

What do you like best about Amplitude Analytics?

Amplitude is an extremely helpful product analytics team that any product or data-driven team member can benefit from. My team uses pretty much the entire amplitude product suite. Its incredibly easy to get started through both their documentation and AI agentic capabilities. Building funnel / segmentation analysis through Amplitude is easy to setup. The UI is clean, and easy to get going with. Recently they've introduced their AI capabilities which has been useful to understand certain dashboards / parts of our funnel, and also to build out net-new funnel. Its very easy to setup integrations through the platform, we currently have our data sending in from Rudderstack.

I'd highly recommend Amplitude over most other product analytics tools in the market today. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Overall not much. The agentic capabilities are pretty new so at times there are performance issues with that functionality, and times where it may edit certain dashboards and undoing changes through the platform can be difficult. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

My teams use Amplitude to unlock realtime user analytics. I work on growth, and Amplitude is probably my #1 used tool today; it makes it very easy to quickly understand how certain experiments are performing. Using their Agentic capabilities helps me to easily pull the right sets of data and present it in a meaningful way. Review collected by and hosted on G2.com.

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7/31/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Sourabh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sourabh A.")
SA

Sourabh A.

Principal Product Manager

Mid-Market (51-1000 emp.)

8/10/2021

"Powerful & Easy to use!"

4.5/5

What do you like best about Amplitude Analytics?

I love that it is very fast, I can put up charts quickly, and they build almost immediately! It is very flexible and lets me look at various cuts. There are times when I have created dashboards in a few seconds in a live meeting with my manager during a discussion, and we were able to close the discussion and have decisions that are data-backed and ready to go. The best part about it is the AB experiments which save a lot of time and help me make the best decision. The ability to create Retention charts that are unbounded and n-day is super helpful. The funnel conversion charts are also very helpful in helping conclude A/B experiments with confidence.

Amplitude provides me with an easy way to analyze the data that our platform generates daily in a meaningful way. I would say that it is great for small and medium businesses, and at the same time, it has powerful features to meet the demands of a large company with a team of data analysts that need to run business reviews and find insights. The ability to customize the tool as per our needs and demands is something I appreciate about Amplitude; features like Custom metrics, and ability to push data into customer.io, and Intercom comes in handy for us since we can have a single source of truth for all our metrics and not have to jump between tools to look at different metrics related to the same product. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

There are some minor things which can be improved, like excluding an event, etc. There are times when some filters vanish, like Historical count, and then you need to recreate the chart from scratch to get that filter. It would be great to have a no-code way of getting events into the platform. Currently, I need to talk to Engineering and get the metrics implemented. Another thing that can be improved is being able to track revenue retention metrics like NRR, GRR, etc., and we have to run a query on a separate tool to be able to track that.

It would be great to see the event budget more clearly, and proactively get alerts about a sudden increase in consumption that can help us manage the number of events that are being fired per day and weed out the events that we don't need or are of a lower priority so that we switch them off. Review collected by and hosted on G2.com.

Recommendations to others considering Amplitude Analytics:

It is slightly on the expensive side. There are cheaper tools in the market. Also, it is an even based platform, which means your user properties are not constant but vary as the event goes Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Running A/B experiments is super-easy, with both statistical significance and %lift in Funnel conversion on the same screen, and saves a lot of time and effort. I also use it to track the metrics that impact my business health and product health and then, in turn, investigate any drop or drastic change in metrics and funnel evaluation. Being able to view historical trends by weekly and monthly trends can help us understand precisely when metrics started to drop, and then we can go back and check what the changes that were shipped during those times or any macro-level change that might have happened during that time are, and accordingly create an action plan to combat that drop in metrics, and use those learnings to course correct our long-term Product roadmap.

Amplitude can help you answer questions like, "Who are my best customers?", "what are my most powerful features that customers are getting retained by?", and accordingly, what should I be doing next? Amplitude can help you find the answer to any question regarding your product that you might have and help build a data-driven culture since getting access to data is much easier. A Product manager or Marketing manager who otherwise wouldn't have been able to write a query to access that data can now get all their answers with the help of Amplitude in a much easier and don't have to wait for a data analyst or scientist to help them get that data point or insight. Review collected by and hosted on G2.com.

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Response from Aly McGue of Amplitude

[Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-4924354/official_response/edit)

Thanks for your review, Sourabh!

Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon
7/27/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Mohamed H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed H.")
MH

Mohamed H.

Product Manager

Mid-Market (51-1000 emp.)

7/27/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Self-serve analytics that lets PMs move fast without engineering"

5/5

What do you like best about Amplitude Analytics?

The event-based model is the biggest win. As a PM I can build funnels, retention charts, and user segmentation myself without waiting on engineering, which massively speeds up how fast we can answer product questions. The identify() call with derived user properties lets me slice users by tier and behavior cleanly, and session replay has been genuinely useful for spotting exactly where users drop off in a flow. Dashboards are also easy to share with stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Governance is the weak spot. Running events across more than one app exposed how much manual discipline the tracking plan needs to stay clean, and the tooling for enforcing naming conventions across teams could be stronger. Query performance on long lookback windows can drag, and some of the more advanced chart configurations have a real learning curve, so non-analysts on the team struggle to build their own reports without help. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

It gave us real KPI baselines we never had before, things like deposit-to-invest conversion, weekday active users, and error categorization, so decisions stop being guesswork. My approach now is to instrument first and then move the number, and Amplitude is what makes that possible. It's central to how we prioritize the roadmap and how we check whether features we ship actually get used instead of just assuming they do. Having self-serve access to that data means product questions get answered in minutes rather than waiting days on an engineering pull. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![sreenivasan p.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "sreenivasan p.")
SP

sreenivasan p.

Quality Assurance Engineer

Hospital & Health Care

Small-Business (50 or fewer emp.)

7/24/2026

"Mobile user actions"

4.5/5

What do you like best about Amplitude Analytics?

I use Amplitude Analytics to review user logs, which helps me debug issues because it records every action in the backend. It’s straightforward to troubleshoot since I can quickly see where a user might be getting stuck by looking through Amplitude’s logs. The UI is clean and simple, and I can generate graphs based on events when I need to. I also like how Amplitude clearly separates events and properties, which makes it easier for me to identify and resolve problems. For example, I can click on an event name and immediately see properties like title, CTA, date, and time, which keeps everything clear. We also integrate Amplitude Analytics with our automation framework, and that setup works very nicely. It did take some time at first to understand how everything fits together, but now it feels very simple to use, especially compared to Elastic Search. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I find that Amplitude Analytics takes too long (30 to 60 seconds) to get logs after clicking on the CTA. I wish the logs could be obtained immediately or within 10 seconds. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

I use Amplitude Analytics to log user actions and debug issues more easily. It’s especially helpful when users get stuck, because I can review their actions in the backend and understand what happened. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.")
BK

Bharat K.

Product designer

Enterprise (\> 1000 emp.)

8/8/2025

"Experimenting with confidence"

5/5

What do you like best about Amplitude Analytics?

As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our product experience. The LLM features are very good, and the agents can build out a dashboard in no time based on the prompt. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude lets me track the performance of recent releases and experiments. It makes our design process more data-aware and helps us make decisions with confidence. Because it’s easy to set up and intuitive to navigate, the designers on our team really enjoy using it. The AI capability has been a game changer lately, especially because it makes the tool more accessible for people who aren’t acquainted with data analytics. Review collected by and hosted on G2.com.

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Response from Tamara Kecman of Amplitude

[Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-11513633/official_response/edit)

Hi Bharat! Thanks for sharing your experience with us. We’re so glad to hear that Amplitude is making a big difference in your design processes by staying data aware. We appreciate your note on the initial learning curve; we’re always looking for ways to make Amplitude even more approachable. Thanks again for the wonderful feedback!

7/28/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Syed Zainul A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Syed Zainul A.")
SA

Syed Zainul A.

Game developer

Small-Business (50 or fewer emp.)

9/3/2020

"A complete Analytics ecosystem developed with a agile and fast iteration in mind"

4.5/5

What do you like best about Amplitude Analytics?

Unlike other analytics frameworks, Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to integrate into android, web, Unity without much hassle. Amplitude has a user-lookup feature where users can test live data without much delay. The strong feature about amplitude is flexible data filtering. Consider a scenario where a project needs to analytics player who has restarted the level with a certain number of coins and XP. Users can easily create charts to analyze the data in real-time. Amplitude gives users full ownership of the data and a wide range of tools to give meaningful relationships amongst them. Amplitude does have a free plan that has a promising number of features for a startup product analytics. Amplitude project is fully open source, so If there is an issue with the library itself developers will try to resolve it. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Amplitude premium pricing is very high. Starting from $995/ month for a business package. The amplitude-free plan does not have a basic AB test framework.The speed of the sql query can be slow for some users. Review collected by and hosted on G2.com.

Recommendations to others considering Amplitude Analytics:

Reading the documentation first and then implementing it is the best way. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

We are making games. So, where looking a what types of levels are performing better or checking daily retention of players or just analyzing the performance of last release amplitude is the best choice amongst all. The main benefit realized is we have custom charts for specific projects that we can look daily and see if any major drop/anomaly is there in user behaviour. Review collected by and hosted on G2.com.

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7/1/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Phil J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phil J.")
PJ

Phil J.

Product and Growth Lead

Computer Software

Mid-Market (51-1000 emp.)

6/29/2026

"Funnels stop being reports and start becoming real decisions"

5/5

What do you like best about Amplitude Analytics?

One of the first things I notice with Amplitude Analytics is how easy it is to understand what users are actually doing without constantly asking someone from the data team for help. Once we have our event tracking in place, Funnels, Retention, Journeys, Cohorts, and Insights answer a lot of the questions that used to turn into long meetings. Most of the time, I just open a dashboard and I can quickly confirm whether an idea is right or completely off. There’s a lot of data available, but it never feels overwhelming. I'm already building my own reports without having to keep checking the documentation. I also like where the platform is heading. Besides analytics, we now use Experiment, Session Replay, Feature Experimentation, Guides & Surveys, and more recently Amplitude AI. Being able to ask questions in natural language and get a quick explanation of why a metric changed has actually been more useful than I expected. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The only time it starts getting a bit tricky is when you're mixing multiple cohorts, calculated properties, and advanced segments. If someone isn't used to analytics tools, it's easy to build a report that looks right but doesn't actually answer the question you're trying to solve. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

One thing that happened recently was that we noticed an important metric starting to drop, but nobody could immediately figure out why. Instead of opening dashboard after dashboard, I asked Amplitude AI to help narrow things down. It didn't magically solve the problem, and honestly I wasn't expecting it to, but it pointed me to the user segment and part of the product where things were going wrong. From there, the investigation became much easier. Now, before we move anything on the roadmap, we check how people are actually using that part of the product. More than once we've discovered that a feature everyone keeps talking about is barely being used, while another one that nobody mentions is actually critical for retention. That's probably been the biggest change for me. We spend a lot less time arguing over opinions and a lot more time looking at real user behavior before making a decision. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

## Questions about Amplitude Analytics? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Amplitude Analytics
](https://www.g2.com/products/amplitude-analytics/discussions/new)

GU

Guest User
•
Last activity 8 months ago

What is Amplitude Analytics used for?

1 Upvote

1

[
Join the conversation
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AA

Adil Anvar
•
Last activity 2 months ago

How do you handle Amplitude Analytics’ learning curve and advanced feature setup?

1 Upvote

0

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## Pricing Options

Pricing provided by Amplitude.

### Starter

Free

### Plus

Pay As You Go

### Growth

Contact Us

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##### 
##### Amplitude Analytics Features

Metrics

Custom Event Tracking

User Identification

User Segmentation

Tracking & Reporting

Custom Event Tracking

Real-Time Insights

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Account-Level Analytics

User-Level Analytics

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##### Categories on G2

[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)

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