# Best Marketing Automation Software ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Jul 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,900+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend) **Sponsored** ### Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-31T12%3A40%3A15Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation&secure%5Btoken%5D=54efb994d2891955bab6641daf8cbcb71ed25073a13a418cd17ae087c153e346&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos) ### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,229 #### How Do G2 Users Rate HubSpot Marketing Hub? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind HubSpot Marketing Hub? - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot 784,270 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website) 12,158 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small, 41% Medium #### What Do G2 Reviewers Say About HubSpot Marketing Hub? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform. - Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes. - Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes. - Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management. - Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts. ##### Cons - Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features. - Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors. - Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts. - Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow. - Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **["Powerful GraphQL & UI Extensions That Streamline Complex Workflows"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13175350)** **Rating:** 4.0/5.0 stars _— Alex F._ [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13175350) **["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)** **Rating:** 5.0/5.0 stars _— Brenda T._ [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266) #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 1 comment ### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,210 #### How Do G2 Users Rate ActiveCampaign? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind ActiveCampaign? - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign 13,203 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website) 848 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small, 7% Medium #### What Do G2 Reviewers Say About ActiveCampaign? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. ##### Cons - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. #### What Are Recent G2 Reviews of ActiveCampaign? **["Powerful Automation That Saves Me Time"](https://www.g2.com/survey_responses/activecampaign-review-12541193)** **Rating:** 5.0/5.0 stars _— Nadine T._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12541193) **["A super complete, powerful, and easy-to-use tool"](https://www.g2.com/survey_responses/activecampaign-review-13176016)** **Rating:** 5.0/5.0 stars _— Florencia Valeria A._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13176016) #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,396 #### How Do G2 Users Rate Insider One? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Insider One? - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone 1 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website) 1,530 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Medium, 28% Small #### What Do G2 Reviewers Say About Insider One? _AI-generated summary from verified user reviews_ ##### Pros - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. ##### Cons - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. #### What Are Recent G2 Reviews of Insider One? **["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)** **Rating:** 5.0/5.0 stars _— Gabriel A._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392) **["Complete and intuitive platform, with fast and efficient support"](https://www.g2.com/survey_responses/insider-one-review-13036694)** **Rating:** 4.5/5.0 stars _— Arlete M._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13036694) #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,663 #### How Do G2 Users Rate Braze? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Braze? - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze 16,323 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website) 2,297 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Medium, 27% Large #### What Do G2 Reviewers Say About Braze? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. ##### Cons - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. #### What Are Recent G2 Reviews of Braze? **["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)** **Rating:** 5.0/5.0 stars _— Ákos V._ [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) **["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)** **Rating:** 4.0/5.0 stars _— Verified User in Health, Wellness and Fitness_ [Read full review](https://www.g2.com/survey_responses/braze-review-7258144) ## FAQs About Marketing Automation Software Generated using AI Last updated: June 15, 2026 ### Which marketing automation software maintains data sync integrity with leading CRM platforms across your organization Based on G2 reviews, several products are repeatedly mentioned for CRM-connected workflows and cleaner cross-team visibility. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub) — unified CRM and campaign visibility. - [ActiveCampaign](https://www.g2.com/products/activecampaign) — simple Salesforce integration and CRM workflows. - [Braze](https://www.g2.com/products/braze) — syncs outreach with Salesforce and Snowflake. - [Klaviyo](https://www.g2.com/products/klaviyo) — strong Shopify data sync and segmentation. ### How does teams use marketing automation software for complex sales cycles without custom development effectively According to verified users, teams use marketing automation software to reduce handoffs and keep long buying journeys organized through automated nurture flows, lead routing, reminders, segmentation, and CRM-linked activity tracking. Reviews repeatedly describe using workflows to guide prospects from first touch through qualification, follow-up, and onboarding without depending on engineering for every campaign change. Users also value having campaign, contact, and engagement history in one place so marketing and sales can work from the same context. The main theme across recent reviews is operational efficiency: fewer manual tasks, better lead visibility, and more consistent follow-up across longer B2B-style journeys, even when teams are lean or support multiple channels. ### What are the best marketing automation software platforms for B2B SaaS demand generation Based on G2 reviews, these products are frequently associated with B2B workflows, lead management, and demand generation execution. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub) — lead nurturing and lifecycle visibility. - [ActiveCampaign](https://www.g2.com/products/activecampaign) — surprisingly easy complex B2B workflows. - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage) — scalable lead scoring and nurturing. - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua) — complex B2B campaign orchestration. ### What are the most important features in marketing automation software According to verified users, the most important features in marketing automation software are workflow automation, segmentation, lead nurturing, campaign tracking, and reporting that connects activity to customer engagement. Reviews also repeatedly highlight CRM connectivity, email campaign management, landing pages or forms, lifecycle management, and audience targeting as core buying criteria. For more advanced use cases, users value multichannel messaging, journey building, AI-assisted content support, and integrations that reduce manual data movement. Across the recent review set, buyers consistently point to one core outcome: the best platforms help teams centralize contacts, automate repetitive work, and make follow-up more relevant and timely without relying on multiple disconnected tools. ### How do teams use marketing automation for lead nurturing G2 reviewers mention using marketing automation for lead nurturing by creating triggered email sequences, follow-up reminders, and segmented outreach based on customer behavior. Common examples in recent reviews include nurturing prospects after form fills, reacting to page visits or campaign engagement, automating onboarding and re-engagement messages, and routing qualified leads to sales with more context. Users also describe using workflows to reduce manual follow-up and keep communications consistent across the funnel. The recurring takeaway is that marketing automation helps teams maintain always-on nurture programs, personalize outreach more effectively, and keep leads moving without losing track of engagement history or relying on one-off manual tasks. ### [Attentive](https://www.g2.com/products/attentive/reviews) Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,472 #### How Do G2 Users Rate Attentive? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Attentive? - **Seller:** [Attentive](https://www.g2.com/sellers/attentive) - **Company Website:** attentive.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @attentivehq 9,682 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website) 1,508 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 56% Small, 33% Medium #### What Do G2 Reviewers Say About Attentive? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication. - Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents. - Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management. - Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support. - Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team. ##### Cons - Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management. - Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval. - Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation. - Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities. - Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms. #### What Are Recent G2 Reviews of Attentive? **["Exceptional Lead Generation and Intuitive Design"](https://www.g2.com/survey_responses/attentive-review-11817313)** **Rating:** 5.0/5.0 stars _— Daniel M._ [Read full review](https://www.g2.com/survey_responses/attentive-review-11817313) **["Sugarloaf Mountain –– Your Maine Attentive Review ✔️"](https://www.g2.com/survey_responses/attentive-review-13130314)** **Rating:** 5.0/5.0 stars _— Jess J._ [Read full review](https://www.g2.com/survey_responses/attentive-review-13130314) ### [Klaviyo](https://www.g2.com/fr/products/klaviyo/reviews) Klaviyo est la plateforme tout-en-un qui aide les entreprises B2C à se développer en intégrant le marketing, l'analyse et le service client en une seule solution. Propulsé par des données unifiées et une IA intégrée, Klaviyo permet aux entreprises B2C : - Orchestrer votre marketing par e-mail, SMS, RCS, push, WhatsApp, avis, formulaires et publicités sur une seule plateforme - Synchroniser avec plus de 400 outils pour capturer et unifier les données comportementales - Messages, segments, timing et créations optimisés par l'IA pour augmenter les conversions - Débloquer des analyses comme RFM, rapports d'entonnoir et insights de catalogue En capturant chaque clic, achat et conversation dans un profil unifié, Klaviyo alimente l'automatisation du marketing qui génère des parcours personnalisés et déclenchés sur chaque canal - sans outils supplémentaires ni configuration complexe requise. Rejoignez plus de 170 000 entreprises utilisant Klaviyo pour créer une véritable expérience omnicanale pour vos clients. Pour en savoir plus sur Klaviyo ou pour demander une démonstration, visitez www.klaviyo.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,312 #### How Do G2 Users Rate Klaviyo? - **the product a-t-il été un bon partenaire commercial?:** 8.9/10 (Category avg: 9.0/10) - **Personnalisation:** 8.5/10 (Category avg: 8.4/10) - **Performance et fiabilité:** 8.9/10 (Category avg: 8.7/10) - **Capacité de flux de travail:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Klaviyo? - **Vendeur:** [Klaviyo](https://www.g2.com/fr/sellers/klaviyo) - **Site Web de l'entreprise:** www.klaviyo.com - **Année de fondation:** 2012 - **Emplacement du siège social:** Boston, Massachusetts - **Twitter:** @klaviyo 22,042 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website) 2,983 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propriétaire, PDG - **Top Industries:** Détail, Marketing et publicité - **Company Size:** 81% Small, 16% Medium #### What Do G2 Reviewers Say About Klaviyo? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de Klaviyo, le trouvant intuitif pour gérer les campagnes et former les autres. - Les utilisateurs adorent la **puissante automatisation** de Klaviyo, permettant des campagnes de marketing par e-mail faciles, efficaces et personnalisées. - Les utilisateurs apprécient la **puissante automatisation** de Klaviyo, permettant des campagnes sur mesure qui améliorent l'engagement et augmentent les revenus. - Les utilisateurs adorent la **planification et les intégrations transparentes** de Klaviyo, améliorant la gestion des campagnes sur diverses plateformes. - Les utilisateurs adorent la **facilité d'intégration** de Klaviyo, qui améliore les campagnes personnalisées et se connecte efficacement avec les clients. ##### Cons - Les utilisateurs trouvent que Klaviyo est **cher** avec un support limité, ce qui peut être accablant pour les débutants. - Les utilisateurs trouvent la **dans Klaviyo, en particulier les nouveaux venus qui ont du mal avec ses fonctionnalités non intuitives.** - Les utilisateurs expriment des préoccupations concernant les **fonctionnalités manquantes** dans Klaviyo, y compris des options de canal limitées et un support client lent. - Les utilisateurs trouvent que les **fonctionnalités limitées** de Klaviyo entravent leur expérience, manquant de profondeur et de polyvalence pour la gestion de marque. - Les utilisateurs rencontrent une **mauvaise assistance clientèle** , avec un accès limité et des temps de réponse lents, surtout avec le plan gratuit. #### What Are Recent G2 Reviews of Klaviyo? **["Plateforme facile à utiliser pour l'automatisation du marketing par e-mail"](https://www.g2.com/fr/survey_responses/klaviyo-review-12959044)** **Rating:** 4.0/5.0 stars _— Mohd danish K._ [Read full review](https://www.g2.com/fr/survey_responses/klaviyo-review-12959044) **["Klaviyo rend l'automatisation des e-mails simple, puissante et fiable"](https://www.g2.com/fr/survey_responses/klaviyo-review-12738916)** **Rating:** 4.5/5.0 stars _— Tejas K._ [Read full review](https://www.g2.com/fr/survey_responses/klaviyo-review-12738916) #### What Are G2 Users Discussing About Klaviyo? - [À quoi sert Klaviyo ?](https://www.g2.com/fr/discussions/what-is-klaviyo-used-for) - 2 comments - [Qu'est-ce que le suivi UTM Klaviyo ?](https://www.g2.com/fr/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [Comment intégrer Klaviyo ?](https://www.g2.com/fr/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [Klaviyo s'intègre-t-il à Shopify ?](https://www.g2.com/fr/discussions/does-klaviyo-integrate-with-shopify) - 2 comments - [Is Klaviyo a CRM?](https://www.g2.com/fr/discussions/is-klaviyo-a-crm) ### [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message. **Average Rating:** 4.4/5.0 **Total Reviews:** 874 #### How Do G2 Users Rate Customer.io? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Customer.io? - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** customer.io - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO 4,948 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website) 534 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small, 36% Medium #### What Do G2 Reviewers Say About Customer.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface. - Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations. - Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools. - Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency. - Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation. ##### Cons - Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use. - Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options. - Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management. - Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements. - Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows. #### What Are Recent G2 Reviews of Customer.io? **["Powerful Automation with Excellent Personalization Capabilities"](https://www.g2.com/survey_responses/customer-io-review-12798023)** **Rating:** 4.0/5.0 stars _— Abhinav J._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023) **["Time-Saving and Feature-Rich Automation Tool"](https://www.g2.com/survey_responses/customer-io-review-13161762)** **Rating:** 5.0/5.0 stars _— Verushka A._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-13161762) #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### [Omnisend](https://www.g2.com/products/omnisend/reviews) Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ **Average Rating:** 4.6/5.0 **Total Reviews:** 1,206 #### How Do G2 Users Rate Omnisend? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Omnisend? - **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend) - **Company Website:** www.omnisend.com - **Year Founded:** 2014 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @omnisend 3,916 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website) 261 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 86% Small, 9% Medium #### What Do G2 Reviewers Say About Omnisend? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. - Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. - Users commend the **excellent customer support** from both AI and human representatives at Omnisend. - Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. - Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. ##### Cons - Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. - Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. - Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. - Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. - Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. #### What Are Recent G2 Reviews of Omnisend? **["Omnisend Streamlined Our Client Communications with Fast, Powerful Automation"](https://www.g2.com/survey_responses/omnisend-review-13146062)** **Rating:** 5.0/5.0 stars _— Rory W._ [Read full review](https://www.g2.com/survey_responses/omnisend-review-13146062) **["Straightforward Marketing Platform That Gets Campaigns Out Fast"](https://www.g2.com/survey_responses/omnisend-review-13139961)** **Rating:** 5.0/5.0 stars _— Melissa G._ [Read full review](https://www.g2.com/survey_responses/omnisend-review-13139961) #### What Are G2 Users Discussing About Omnisend? - [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for) - [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment - [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment - [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 2 comments - [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment ### [HighLevel](https://www.g2.com/fr/products/highlevel/reviews) HighLevel est un CRM de vente et de marketing tout-en-un qui alimente actuellement des centaines de milliers d'entreprises dans le monde entier. Les fonctionnalités incluent CRM, Email, SMS bidirectionnel, SMS/Messenger/Instagram DM/Whatsapp/GMB Chat consolidés, appels sortants, suivi des appels, enregistrement des appels, composeur automatique, créateur de formulaires, créateur d'enquêtes, créateur d'entonnoirs, créateur de sites web, planification en ligne, automatisation des flux de travail, planification des médias sociaux, propositions, devis, facturation, rapports, webhooks, et plus encore ! Tarification forfaitaire, sous-comptes illimités pour les agences gérant des clients qui peuvent être clonés pour accélérer les configurations, et même en marque blanche ! **Average Rating:** 4.6/5.0 **Total Reviews:** 633 #### How Do G2 Users Rate HighLevel? - **the product a-t-il été un bon partenaire commercial?:** 8.6/10 (Category avg: 9.0/10) - **Personnalisation:** 8.6/10 (Category avg: 8.4/10) - **Performance et fiabilité:** 8.4/10 (Category avg: 8.7/10) - **Capacité de flux de travail:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind HighLevel? - **Vendeur:** [HighLevel](https://www.g2.com/fr/sellers/highlevel) - **Site Web de l'entreprise:** gohighlevel.com - **Année de fondation:** 2018 - **Emplacement du siège social:** Dallas, Texas - **Twitter:** @gohighlevel 8,862 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website) 2,407 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propriétaire, PDG - **Top Industries:** Marketing et publicité, Conseil - **Company Size:** 64% Small, 3% Medium #### What Do G2 Reviewers Say About HighLevel? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs adorent la **flexibilité et l'accessibilité** de HighLevel, louant ses fonctionnalités complètes et ses intégrations transparentes. - Les utilisateurs apprécient l' **efficacité et le service client** de HighLevel, profitant d'options complètes sans coûts supplémentaires. - Les utilisateurs apprécient le **excellent support client** de HighLevel, ce qui améliore la satisfaction globale et la fonctionnalité. - Les utilisateurs apprécient les **fonctionnalités étendues** de HighLevel, applaudissant les outils innovants qui améliorent leurs capacités de marketing. - Les utilisateurs apprécient les **capacités d'automatisation intuitive** de HighLevel, améliorant la fonctionnalité et rationalisant la gestion des clients sans effort. ##### Cons - Les utilisateurs trouvent la **courbe d'apprentissage difficile** , car la complexité et les mises à jour constantes peuvent être accablantes. - Les utilisateurs désirent **plus de fonctionnalités** dans HighLevel, en particulier pour les intégrations de marketing par e-mail et de diffusion en direct. - Les utilisateurs trouvent une **courbe d'apprentissage abrupte** avec HighLevel, ce qui peut être difficile pour ceux qui ne sont pas préparés à une formation intensive. - Les utilisateurs trouvent que HighLevel n'est **pas intuitif** , éprouvant de la confusion en raison de sa complexité et de l'abondance d'informations. - Les utilisateurs expriment leur frustration face à un **service client médiocre** , recevant souvent des réponses inutiles et vagues à leurs demandes. #### What Are Recent G2 Reviews of HighLevel? **["Intégration fantastique avec HighLevel — Support expert, automatisation et CRM tout-en-un"](https://www.g2.com/fr/survey_responses/highlevel-review-13050560)** **Rating:** 5.0/5.0 stars _— Marque C._ [Read full review](https://www.g2.com/fr/survey_responses/highlevel-review-13050560) **["Exceptionnel C \*\*\*\*\* 5 étoiles pour Mari Aguilar. elle mérite une augmentation je vais envoyer un email à son patron"](https://www.g2.com/fr/survey_responses/highlevel-review-12853292)** **Rating:** 5.0/5.0 stars _— Joe G._ [Read full review](https://www.g2.com/fr/survey_responses/highlevel-review-12853292) #### What Are G2 Users Discussing About HighLevel? - [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/fr/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote - [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/fr/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment - [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/fr/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote - [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/fr/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment - [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/fr/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote ### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/fr/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) Mailchimp est une plateforme d'automatisation du marketing de confiance pour plus de 11 millions d'utilisateurs dans le monde, permettant de personnaliser chaque email et SMS pour chaque client grâce à des outils de création de contenu et des insights alimentés par l'IA. Avec un taux de livraison de 99 % et plus de 300 intégrations, Mailchimp aide les entreprises à se connecter avec leurs clients, à encourager les affaires récurrentes et à construire une fidélité durable à la marque tout en s'intégrant parfaitement dans leurs flux de travail existants. Notre plateforme place les recommandations basées sur les données au cœur de votre marketing afin que vous puissiez trouver et engager les clients avec des campagnes multicanales. En 2021, Mailchimp a été acquis par Intuit Inc. (Nasdaq : INTU), la plateforme technologique financière mondiale qui crée Intuit TurboTax, Credit Karma, QuickBooks et Mailchimp. Depuis lors, nous avons lancé plus de 100 nouvelles fonctionnalités pour aider nos clients à continuer de croître. Découvrez pourquoi plus de 11 millions d'entreprises font confiance à Intuit Mailchimp pour les aider à transformer les insights en actions et leurs emails en revenus. Visitez Mailchimp.com pour commencer dès aujourd'hui. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,200 #### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform? - **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 9.0/10) - **Personnalisation:** 8.3/10 (Category avg: 8.4/10) - **Performance et fiabilité:** 8.9/10 (Category avg: 8.7/10) - **Capacité de flux de travail:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform? - **Vendeur:** [Intuit Mailchimp](https://www.g2.com/fr/sellers/intuit-mailchimp) - **Site Web de l'entreprise:** mailchimp.com - **Année de fondation:** 2001 - **Emplacement du siège social:** Atlanta, GA - **Twitter:** @MailChimp 238,536 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website) 1,519 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propriétaire, Responsable Marketing - **Top Industries:** Marketing et publicité, Technologie de l'information et services - **Company Size:** 72% Small, 20% Medium #### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent la **facilité d'utilisation** d'Intuit Mailchimp idéale pour la création et la gestion de campagnes sans heurts. - Les utilisateurs apprécient les **fonctionnalités intuitives et conviviales de marketing par e-mail** d'Intuit Mailchimp, améliorant leur expérience de gestion de campagne. - Les utilisateurs apprécient les fonctionnalités **faciles à utiliser de gestion des e-mails** de Mailchimp, simplifiant le processus de marketing pour les entreprises. - Les utilisateurs apprécient la **plateforme intuitive et les outils complets** qui simplifient les campagnes et améliorent les efforts de marketing. - Les utilisateurs adorent les fonctionnalités de **création facile** de Mailchimp, permettant une création de campagne simple et un suivi des performances. ##### Cons - Les utilisateurs notent que **les prix peuvent augmenter rapidement** à mesure que les listes d'abonnés s'agrandissent, ce qui le rend coûteux pour les opérations de plus grande envergure. - Les utilisateurs trouvent que les **fonctionnalités limitées** de la version gratuite de Mailchimp sont restrictives, ce qui entrave leur capacité à évaluer pleinement la plateforme. - Les utilisateurs estiment que les **fonctionnalités manquantes** telles que l'amélioration de l'importation de contacts et la gestion automatisée des liens de médias sociaux entravent la productivité. - Les utilisateurs trouvent la **, suggérant des améliorations comme une formation interactive pour une meilleure compréhension.** - Les utilisateurs trouvent des **options de personnalisation limitées** dans Intuit Mailchimp, ce qui limite leur capacité à adapter efficacement les campagnes. #### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform? **["Campagnes d'email faciles avec un puissant glisser-déposer et des analyses"](https://www.g2.com/fr/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)** **Rating:** 4.5/5.0 stars _— Javan T._ [Read full review](https://www.g2.com/fr/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404) **["Solution de marketing par e-mail facile à utiliser"](https://www.g2.com/fr/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)** **Rating:** 5.0/5.0 stars _— Sapana T._ [Read full review](https://www.g2.com/fr/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343) #### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform? - [Quels avantages la plateforme de marketing tout-en-un de Mailchimp offre-t-elle par rapport aux outils de marketing par e-mail traditionnels ?](https://www.g2.com/fr/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote - [Quels avantages la plateforme de marketing tout-en-un de Mailchimp offre-t-elle par rapport aux outils de marketing par e-mail traditionnels ?](https://www.g2.com/fr/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment - [À quoi sert la plateforme de marketing tout-en-un Mailchimp ?](https://www.g2.com/fr/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments - [Quelle est la meilleure alternative à Mailchimp ?](https://www.g2.com/fr/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote - [What are the features of Mailchimp?](https://www.g2.com/fr/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp) ### [Dotdigital](https://www.g2.com/products/dotdigital/reviews) Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,203 #### How Do G2 Users Rate Dotdigital? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Dotdigital? - **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital) - **Company Website:** www.dotdigital.com - **Year Founded:** 1999 - **HQ Location:** London Bridge, London - **Twitter:** @dotdigital 15,898 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website) 472 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Medium, 40% Small #### What Do G2 Reviewers Say About Dotdigital? _AI-generated summary from verified user reviews_ ##### Pros - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. ##### Cons - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. #### What Are Recent G2 Reviews of Dotdigital? **["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)** **Rating:** 5.0/5.0 stars _— Mike H._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251) **["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128) #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment ### [Adobe Marketo Engage](https://www.g2.com/fr/products/adobe-marketo-engage/reviews) Marketo Engage est une plateforme d'automatisation marketing complète, alimentée par l'IA, qui permet aux équipes de développer l'engagement personnalisé des acheteurs et de stimuler la croissance prévisible du pipeline et des revenus. Elle aide à attirer les bons acheteurs, à les nourrir à travers les canaux et les parcours, à aligner les efforts de vente et de marketing, et à fournir des insights qui maximisent l'impact du marketing sur les revenus. En tant que hub centralisé pour l'orchestration et l'exécution de campagnes multi-canaux, Adobe Marketo Engage soutient les entreprises de toutes tailles—les aidant à acquérir, nourrir, développer et fidéliser les clients tout au long de parcours d'achat complexes. En s'intégrant aux outils de vente, elle rationalise l'automatisation du marketing, la gestion des campagnes et la maturation des prospects. Que vous soyez une petite entreprise en pleine croissance ou une entreprise mondiale, Marketo Engage permet aux équipes marketing de lancer plus de campagnes, de générer plus de prospects prêts à l'achat et d'améliorer les performances des ventes. Soutenu par une technologie éprouvée, des services complets et des conseils d'experts, Marketo Engage aide des milliers d'entreprises dans le monde entier à transformer le marketing d'un centre de coûts en un moteur de revenus. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,025 #### How Do G2 Users Rate Adobe Marketo Engage? - **the product a-t-il été un bon partenaire commercial?:** 7.7/10 (Category avg: 9.0/10) - **Personnalisation:** 7.7/10 (Category avg: 8.4/10) - **Performance et fiabilité:** 7.7/10 (Category avg: 8.7/10) - **Capacité de flux de travail:** 8.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Vendeur:** [Adobe](https://www.g2.com/fr/sellers/adobe) - **Site Web de l'entreprise:** adobe.com - **Année de fondation:** 1982 - **Emplacement du siège social:** San Jose, CA - **Twitter:** @Adobe 956,842 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Responsable des opérations marketing - **Top Industries:** Logiciels informatiques, Marketing et publicité - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent l' **aisance d'utilisation** de Marketo Engage exceptionnelle, simplifiant les mises à jour et améliorant l'efficacité globale du marketing. - Les utilisateurs apprécient l' **automatisation efficace** dans Adobe Marketo Engage, améliorant la productivité et la gestion des campagnes de manière transparente. - Les utilisateurs apprécient les **fonctionnalités robustes et les capacités d'intégration solides** d'Adobe Marketo Engage, améliorant ainsi leur efficacité marketing. - Les utilisateurs louent Marketo Engage pour ses **fortes capacités d'intégration** , ce qui facilite la connexion efficace avec d'autres outils. - Les utilisateurs apprécient l' **automatisation marketing efficace** d'Adobe Marketo Engage, améliorant considérablement la gestion et la personnalisation des campagnes. ##### Cons - Les utilisateurs trouvent la **courbe d'apprentissage abrupte** d'Adobe Marketo Engage difficile, nécessitant du temps et une expertise technique pour naviguer. - Les utilisateurs rencontrent une **courbe d'apprentissage abrupte** avec Adobe Marketo Engage, nécessitant du temps et des compétences techniques pour naviguer efficacement. - Les utilisateurs trouvent que Marketo Engage a une **interface peu intuitive** qui complique considérablement l'apprentissage et l'utilisation. - Les utilisateurs trouvent que **la complexité autour des campagnes et de la gestion des fichiers** est lourde, rendant l'organisation et l'utilisabilité difficiles. - Les utilisateurs trouvent Adobe Marketo Engage **extrêmement cher** , en particulier par rapport à d'autres plateformes d'automatisation du marketing, ce qui affecte l'accessibilité. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["L'outil d'opérations et d'automatisation marketing le plus puissant"](https://www.g2.com/fr/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/fr/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/fr/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/fr/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [Comment Adobe Marketo Engage permet-il aux marketeurs de créer des campagnes marketing plus personnalisées et efficaces ?](https://www.g2.com/fr/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [À quoi sert Adobe Marketo Engage ?](https://www.g2.com/fr/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/fr/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Qui utilise Marketo ?](https://www.g2.com/fr/discussions/who-uses-marketo) - 2 comments - [Marketo est-il un CRM ?](https://www.g2.com/fr/discussions/is-marketo-a-crm) - 3 comments ### [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/fr/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing est la solution marketing de Salesforce pour l'Entreprise Agentique. Les agents IA aident les marketeurs à planifier, créer, optimiser et orchestrer des expériences client adaptatives à travers chaque canal et interaction. Construit sur le CDP numéro 1 mondial, Agentforce Marketing connecte les données, l'IA, l'automatisation et l'engagement en une plateforme profondément unifiée pour le marketing B2B et B2C. Agentforce Marketing fait partie de Marketing Cloud. C'est la prochaine évolution de l'orchestration marketing où les humains et les agents IA travaillent ensemble pour développer les relations clients et les revenus. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,386 #### How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)? - **the product a-t-il été un bon partenaire commercial?:** 8.0/10 (Category avg: 9.0/10) - **Personnalisation:** 7.0/10 (Category avg: 8.4/10) - **Performance et fiabilité:** 8.0/10 (Category avg: 8.7/10) - **Capacité de flux de travail:** 7.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)? - **Vendeur:** [Salesforce](https://www.g2.com/fr/sellers/salesforce) - **Site Web de l'entreprise:** www.salesforce.com - **Année de fondation:** 1999 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @salesforce 579,511 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Coordinateur Marketing - **Top Industries:** Logiciels informatiques, Marketing et publicité - **Company Size:** 47% Medium, 28% Small #### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** d'Agentforce Marketing, permettant une automatisation simplifiée et une personnalisation flexible des emails sans effort. - Les utilisateurs apprécient les **capacités d'automatisation robustes** d'Agentforce Marketing, améliorant l'engagement client multi-canal de manière transparente. - Les utilisateurs soulignent les **intégrations transparentes** avec divers canaux de messagerie, améliorant l'engagement mobile et l'expérience utilisateur. - Les utilisateurs admirent les **outils puissants d'automatisation et de personnalisation** dans Agentforce Marketing, améliorant les campagnes de marketing par e-mail personnalisées. - Les utilisateurs apprécient les **fonctionnalités puissantes et le design convivial** d'Agentforce Marketing pour gérer les ventes et les données clients. ##### Cons - Les utilisateurs trouvent que la **, nécessitant plus de temps et d'efforts pour utiliser efficacement Agentforce Marketing.** - Les utilisateurs sont confrontés à une **courbe d'apprentissage abrupte** avec Agentforce Marketing, nécessitant un temps et des efforts considérables pour maîtriser. - Les utilisateurs trouvent la **complexité** de Agentforce Marketing difficile, surtout pour ceux qui n'ont pas d'expérience technique préalable. - Les utilisateurs trouvent le **produit cher** , surtout par rapport aux alternatives moins chères disponibles sur le marché. - Les utilisateurs trouvent l' **utilisation complexe** de Agentforce Marketing difficile, surtout en ce qui concerne la configuration, la navigation et les connaissances requises en SQL. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **["Automatisation du marketing puissante et axée sur les données pour les équipes d'entreprise"](https://www.g2.com/fr/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)** **Rating:** 5.0/5.0 stars _— Sadi H._ [Read full review](https://www.g2.com/fr/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) **["Engagement client centralisé et automatisé avec un ciblage puissant"](https://www.g2.com/fr/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)** **Rating:** 4.0/5.0 stars _— Utilisateur vérifié à Pétrole et énergie_ [Read full review](https://www.g2.com/fr/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [Je suis bloqué pour configurer des campagnes d'email automatisées dans Salesforce Marketing Cloud Engagement. Des conseils ?](https://www.g2.com/fr/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [Comment Salesforce Marketing Cloud Account Engagement aide-t-il les entreprises à adapter leurs efforts de marketing aux besoins individuels des clients ?](https://www.g2.com/fr/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Salesforce est-il un ESP ?](https://www.g2.com/fr/discussions/is-salesforce-an-esp) - 3 comments - [Avez-vous besoin de Salesforce pour utiliser Pardot ?](https://www.g2.com/fr/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [Qu'est-ce que Salesforce Ad Studio ?](https://www.g2.com/fr/discussions/what-is-salesforce-ad-studio) - 2 comments ### [EngageBay](https://www.g2.com/fr/products/engagebay/reviews) EngageBay est une solution de gestion de la relation client (CRM) tout-en-un alimentée par l'IA, conçue pour aider les entreprises à gérer leur marketing, leurs ventes et leur support client à partir d'une plateforme unifiée. Ce logiciel innovant s'adresse principalement aux petites entreprises en croissance, leur permettant d'attirer, d'engager et de fidéliser les clients efficacement sans les coûts élevés ou les complexités généralement associés aux outils de niveau entreprise. Avec plus de 150 000 entreprises dans le monde faisant confiance à EngageBay, il se présente comme un choix fiable pour ceux qui recherchent une solution CRM complète. La plateforme est construite avec un accent sur la simplicité et la performance, intégrant l'automatisation avancée du marketing, le CRM des ventes et le logiciel de support client en un système cohérent. EngageBay exploite l'intelligence artificielle de pointe pour améliorer la productivité et la prise de décision au sein des différentes équipes. Cette intégration permet aux entreprises de rationaliser leurs opérations et d'améliorer les interactions avec les clients, ce qui en fait un choix idéal pour les organisations qui nécessitent une solution robuste mais conviviale. Les capacités d'IA d'EngageBay sont particulièrement remarquables, fournissant aux utilisateurs des outils qui aident à créer du contenu rapidement, à prédire intelligemment les résultats et à offrir des expériences personnalisées à grande échelle. Le générateur d'e-mails et de contenu IA permet aux utilisateurs de créer des e-mails et des campagnes engageants en quelques secondes, tandis que la fonctionnalité de notation des prospects et des affaires IA aide à identifier et à prioriser les prospects les plus susceptibles de se convertir. De plus, les insights et recommandations IA offrent des suggestions exploitables pour améliorer l'engagement et la productivité, facilitant ainsi la navigation des entreprises dans leurs parcours clients de manière efficace. La plateforme propose également une suite de fonctionnalités clés qui ajoutent une valeur significative à ses utilisateurs. Les capacités d'automatisation du marketing d'EngageBay incluent des flux de travail de marketing par e-mail, des constructeurs de pages de destination et de formulaires, et une intégration des réseaux sociaux, qui améliorent collectivement les efforts de sensibilisation. Le composant CRM des ventes fournit des outils pour la gestion des contacts et des affaires, des pipelines de vente visuels et la collaboration d'équipe, garantissant que les processus de vente sont efficaces et transparents. En outre, les fonctionnalités de support client, telles qu'un service d'assistance et un système de billetterie, un chat en direct et une vue client unifiée, facilitent une communication et une prestation de services sans faille. EngageBay est particulièrement bien adapté aux petites et moyennes entreprises, aux startups et aux équipes en croissance qui recherchent une alternative abordable mais puissante aux outils fragmentés. Il est conçu pour les organisations visant à automatiser les interactions avec les clients, à aligner les efforts de marketing et de vente, et à améliorer l'efficacité du support grâce à l'utilisation de l'IA. Cette approche globale améliore non seulement l'efficacité opérationnelle, mais positionne également les entreprises pour concurrencer efficacement sur leurs marchés respectifs. Quel est ce produit ? EngageBay est une plateforme logicielle CRM tout-en-un conçue pour les petites et moyennes entreprises afin de gérer l'automatisation du marketing, les pipelines de vente et le support client dans un seul système. Il combine le marketing par e-mail, l'automatisation du marketing, les pages de destination, la gestion des contacts, le suivi des affaires, le service d'assistance et le chat en direct, éliminant ainsi le besoin de multiples outils déconnectés. Conçu comme une alternative abordable à HubSpot et ActiveCampaign, EngageBay aide les entreprises en croissance à attirer des prospects, à conclure des affaires et à soutenir les clients sans les coûts ou la complexité de niveau entreprise. Il centralise les données clients, automatise les flux de travail et améliore la visibilité tout au long du cycle de vie du client. **Average Rating:** 4.6/5.0 **Total Reviews:** 696 #### How Do G2 Users Rate EngageBay? - **the product a-t-il été un bon partenaire commercial?:** 9.5/10 (Category avg: 9.0/10) - **Personnalisation:** 8.1/10 (Category avg: 8.4/10) - **Performance et fiabilité:** 8.4/10 (Category avg: 8.7/10) - **Capacité de flux de travail:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind EngageBay? - **Vendeur:** [EngageBay Inc](https://www.g2.com/fr/sellers/engagebay-inc) - **Site Web de l'entreprise:** www.engagebay.com - **Année de fondation:** 2018 - **Emplacement du siège social:** Wilmington, Delaware - **Twitter:** @engagebay 16,866 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website) 53 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Responsable du développement commercial - **Top Industries:** Technologie de l'information et services, Recrutement et dotation - **Company Size:** 69% Small, 32% Medium #### What Do G2 Reviewers Say About EngageBay? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** d'EngageBay, gérant de manière transparente le CRM, le marketing par e-mail et l'automatisation dans un seul tableau de bord. - Les utilisateurs apprécient l' **automatisation qui fait gagner du temps** d'EngageBay, améliorant l'organisation et rationalisant efficacement les opérations quotidiennes. - Les utilisateurs louent le **support client exceptionnel** chez EngageBay, notant des réponses rapides et une assistance utile de la part du personnel de support. - Les utilisateurs apprécient l' **intégration transparente** du CRM, de l'email et de l'automatisation dans EngageBay, ce qui améliore l'efficacité du flux de travail et réduit le changement d'outils. - Les utilisateurs louent EngageBay pour son **automatisation rationalisée** , améliorant l'efficacité en intégrant CRM, email et support sur une seule plateforme. ##### Cons - Les utilisateurs trouvent que les **fonctionnalités manquantes** entravent l'utilisabilité, surtout pour l'analyse de données et la gestion des emails. - Les utilisateurs éprouvent des **fonctionnalités limitées** , se sentant restreints par le manque de fonctionnalités avancées et d'utilisabilité dans EngageBay. - Les utilisateurs trouvent que les **fonctionnalités de rapport sont limitées** , manquant de profondeur et de détails nécessaires pour des besoins plus spécifiques. - Les utilisateurs trouvent les options de **personnalisation limitées** frustrantes, en particulier avec les pages de destination et les flux de travail, ce qui impacte leur expérience globale. - Les utilisateurs trouvent que la **flexibilité des rapports** fait défaut dans EngageBay, ce qui entrave des analyses plus approfondies et des insights avancés sur le parcours client. #### What Are Recent G2 Reviews of EngageBay? **["Gestion de contacts simplifiée et pages de destination qui gardent les flux de travail simples"](https://www.g2.com/fr/survey_responses/engagebay-review-13149255)** **Rating:** 5.0/5.0 stars _— Srishti K._ [Read full review](https://www.g2.com/fr/survey_responses/engagebay-review-13149255) **["Pipeline de transactions par glisser-déposer et évaluation qui maintiennent les opportunités sur la bonne voie"](https://www.g2.com/fr/survey_responses/engagebay-review-13160693)** **Rating:** 4.5/5.0 stars _— Thorbjoern G._ [Read full review](https://www.g2.com/fr/survey_responses/engagebay-review-13160693) #### What Are G2 Users Discussing About EngageBay? - [À quoi sert la suite tout-en-un EngageBay ?](https://www.g2.com/fr/discussions/what-is-engagebay-all-in-one-suite-used-for) ### [Iterable](https://www.g2.com/fr/products/iterable/reviews) Iterable est une plateforme de communication client alimentée par l'IA, conçue pour le marketing basé sur les moments. En combinant des données comportementales en temps réel avec une automatisation intelligente, Iterable permet aux marques de livrer des moments personnalisés qui captent l'attention et suscitent l'interaction, au moment où cela compte le plus. Avec des solutions de personnalisation intelligentes alimentées par la suite AI d'Iterable, les capacités de contenu dynamique et individualisé de Catalog, des fonctionnalités comme Smart Ingest facilitent l'unification des données de votre entrepôt cloud sans aide technique, et une suite de personnalisation cross-canal de premier ordre, Iterable aide les marques à redéfinir l'expérience de leurs clients. Iterable se distingue également par sa suite complète d'outils de personnalisation cross-canal, permettant aux marques d'engager les clients à travers divers canaux tels que l'email, le SMS, les notifications push mobiles, la messagerie in-app, WhatsApp et les interactions web. Livrez des messages personnalisés en temps réel avec la rapidité, la sécurité et le contrôle dont vous avez besoin pour vous connecter avec les clients à chaque point de contact—tout cela à partir d'une plateforme unifiée. Apprenez-en plus sur Iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 9.0/10) - **Personnalisation:** 8.1/10 (Category avg: 8.4/10) - **Performance et fiabilité:** 8.3/10 (Category avg: 8.7/10) - **Capacité de flux de travail:** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Iterable? - **Vendeur:** [Iterable](https://www.g2.com/fr/sellers/iterable) - **Site Web de l'entreprise:** www.iterable.com - **Année de fondation:** 2013 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @Iterable 2,603 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 858 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable du marketing par e-mail, Responsable du marketing de cycle de vie - **Top Industries:** Marketing et publicité, Santé, bien-être et fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent la **facilité d'utilisation** d'Iterable, appréciant particulièrement l'intégration fluide et le soutien de l'équipe. - Les utilisateurs apprécient le **design intuitif** d'Iterable, rendant la gestion des campagnes et l'apprentissage de la plateforme sans effort. - Les utilisateurs apprécient le **support client utile et compétent** d'Iterable, facilitant une expérience d'intégration fluide. - Les utilisateurs trouvent le **soutien exceptionnel** et l'expérience d'intégration d'Iterable inestimables pour maximiser leur efficacité et efficacité marketing. - Les utilisateurs apprécient la **facilité d'automatisation** dans Iterable, améliorant ainsi leur efficacité marketing et l'engagement client sans effort. ##### Cons - Les utilisateurs expriment leur frustration face aux **fonctionnalités manquantes** dans Iterable, y compris les filtres NHI et les options d'exportation de modèles HTML. - Les utilisateurs trouvent que **la courbe d'apprentissage pour Iterable** est raide, surtout en ce qui concerne la segmentation avancée et le démarrage des parcours. - Les utilisateurs trouvent que les **fonctionnalités limitées** d'Iterable entravent l'utilisabilité et nécessitent des solutions de contournement pour une meilleure gestion des campagnes. - Les utilisateurs trouvent l'interface d'Iterable **pas intuitive** , ce qui entraîne de la frustration et une courbe d'apprentissage abrupte pour les nouveaux utilisateurs. - Les utilisateurs sont frustrés par la **personnalisation limitée** dans Iterable, ce qui impacte la flexibilité dans les champs dynamiques et les rapports. #### What Are Recent G2 Reviews of Iterable? **["Iterable : La plateforme intuitive qui rend les données exploitables"](https://www.g2.com/fr/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/fr/survey_responses/iterable-review-12383489) **["Iterable évolue avec votre croissance et unifie les parcours B2B et B2C"](https://www.g2.com/fr/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/fr/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/fr/discussions/is-iterable-a-crm) - [Qu'est-ce qu'un itérable en Java ?](https://www.g2.com/fr/discussions/what-is-iterable-in-java) - 1 comment - [Combien coûte Iterable ?](https://www.g2.com/fr/discussions/how-much-does-iterable-cost) - 1 comment - [Qu'est-ce qu'un Iterable ?](https://www.g2.com/fr/discussions/what-is-iterable) - 2 comments - ‹ Prev‹ Prev - 1 - [2](/categories/marketing-automation?order=g2_score&page=2#product-list) - [3](/categories/marketing-automation?order=g2_score&page=3#product-list) - [4](/categories/marketing-automation?order=g2_score&page=4#product-list) - [5](/categories/marketing-automation?order=g2_score&page=5#product-list) - … - [33](/categories/marketing-automation?order=g2_score&page=33#product-list) - [34](/categories/marketing-automation?order=g2_score&page=34#product-list) - [Next ›Next ›](/categories/marketing-automation?order=g2_score&page=2#product-list) Spotlight Categories [Workforce Management Software](https://www.g2.com/categories/workforce-management) [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence) [Pricing Software](https://www.g2.com/categories/pricing) [Demo Automation Software](https://www.g2.com/categories/demo-automation) [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Top Tools at a Glance | | CRM-connected marketing automation | User Review "Powerful GraphQL & UI Extensions That Streamline Complex Workflows" | | | Customer journey automation for email-led campaigns | User Review "A super complete, powerful, and easy-to-use tool" | | | Omnichannel lifecycle messaging | User Review "Smooth sailing" | | | E-commerce email and SMS automation | User Review "Easy-to-Use Platform for Email Marketing Automation" | | | E-commerce email and SMS campaign setup | User Review "Omnisend Streamlined Our Client Communications with Fast, Powerful Automation" | | | Email campaigns for growing contact lists | User Review "Easy Email Campaigns with Powerful Drag-and-Drop and Analytics" | * * * Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.