G2

Lindsay C.

Manager, Campaign and Journey Automation

Mid-Market (51-1000 emp.)

5/27/2026

"Scalable, Flexible Platform for Complex Marketing Automation"

4/5

What do you like best about Adobe Marketo Engage?

What I like most about Adobe Marketo Engage is how scalable and flexible it is. It’s powerful enough to support complex initiatives such as lead scoring, segmentation, personalized content, and operational data cleanup, while still giving me the control to build processes that fit specific business needs.

I use Marketo daily, and I really appreciate being able to set up multiple workflows that run reliably in the background while I focus on other priorities. The email reporting features are also extremely helpful, giving me quick visibility into performance metrics that I can share with clients and use to guide targeting and optimization decisions. I also value how well Marketo integrates with platforms like Salesforce and Brighttalk, which makes it easier to connect campaign execution with downstream engagement and reporting. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

The user interface can feel dated in certain areas, and some workflows still require more manual effort than expected, such as adding flow steps one at a time. Troubleshooting can also slow productivity, since it sometimes requires digging across multiple tabs to trace campaign logic and dependencies. I’ve also experienced occasional lag with larger uploads and session timeouts, which can interrupt momentum. Adobe is making progress with AI capabilities, but that area still feels like it’s evolving. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Adobe Marketo Engage helps solve key challenges around personalization, lead management, reporting, and sales handoff. It allows me to send dynamic, segmented emails at scale without creating separate versions for every audience, which saves time and improves relevance. It also helps me manage list uploads, track which sources are driving leads, and route those leads into the right campaigns and follow-up paths. Marketo’s email and landing page reports provide quick visibility into campaign performance and help inform strategy. Lead scoring and Salesforce sync also help us identify qualified leads faster and hand them off to sales more efficiently. Review collected by and hosted on G2.com.