G2

一

一希 .

課長

Enterprise (> 1000 emp.)

9/12/2026

"Seamless Marketing on the Salesforce Platform with Unified Data and AI"

5/5

What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What I like best about Agentforce Marketing, especially Marketing Cloud Next, is how naturally it brings marketing onto the core Salesforce Platform. Customer data from Data 360, CRM data, Flow, and Agentforce can work together in the same ecosystem, making it easier to connect marketing activities with the broader customer journey. I also like that marketers can build audiences, campaigns, and personalized experiences while taking advantage of the same data, automation, security, and AI capabilities used across Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What I dislike most about Agentforce Marketing, especially Marketing Cloud Next, is that the product is still evolving quickly. Some capabilities, implementation patterns, and best practices are not yet as mature or well established as those of the legacy Marketing Cloud products. Designing the data model, integration with Data 360, and migration from existing marketing solutions can therefore require significant upfront planning and specialized knowledge. Review collected by and hosted on G2.com.

What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?

Agentforce Marketing, especially Marketing Cloud Next, helps solve the problem of marketing activities being disconnected from CRM and customer data. By bringing audience segmentation, campaign execution, customer data, automation, and AI into the Salesforce ecosystem, it becomes easier to create more consistent and personalized customer journeys. This reduces data silos, improves collaboration between marketing and sales teams, and helps us turn customer data into more timely and relevant engagement. Review collected by and hosted on G2.com.