--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7387 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7387 scale: '5' date_modified: '2026-08-02' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,387 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews) - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews) - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews) - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews) - Multi-platform (975 reviews) - Social Media Management (885 reviews) - Analytics (851 reviews) - Intuitive (800 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews) - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews) - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. Hootsuite is far superior to Meta or any other social media scheduler **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Hootsuite?** Ease of use is key. We manage multiple accounts, and it is so easy to schedule posts day of, or in advance. I like the hashtag suggestions and love that they let me alter images for each platform so they look their best. You can even collab now within the app. **What do you dislike about Hootsuite?** The emojis need to be improved. And the last I checked, the limit of paid ads is very low, depending on your level. It is also very pricey to use this program for only 10 accounts. The next step up is not possible for a small business. **What problems is Hootsuite solving and how is that benefiting you?** The analytics are always changing. Get rid of that AI. Automatic save would be wonderful. Sometimes I start something and get sidetracked and have to start all over. ### 2. Saves Tons of Time by Posting to All Social Accounts at Once **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about Hootsuite?** Connecting all social accounts and saving time by posting at one time instead of posting to each individual account. I save myself lots of time! Its more efficient **What do you dislike about Hootsuite?** I think the analytics could be improved overall. The UI/UX feels clunky at times, and I think there’s definitely room to refine it. More customization options would be nice, too. I’d also love the ability to quickly see the top three performing posts, rather than having to scroll through a long list. **What problems is Hootsuite solving and how is that benefiting you?** I usually have a lot on my plate, and social media management is only about 30% of my job duties. Having Hootsuite to plan, schedule, and track analytics saves me time and lets me work smarter and faster. ### 3. I can say it's solid social scheduling tool **Rating:** 4.0/5.0 stars **Reviewed by:** Eric T. | Community Manager, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Hootsuite?** The centralized dashboard enables scheduling of content in multiple corporate social channels at a time. The inbound messages are automatically categorized into the social listening queue with high accuracy. Custom Analytical Reporting provides accurate share of voice metrics right to executive decision makers. **What do you dislike about Hootsuite?** The user interface is inefficient and unresponsive in busy periods. The core platform limits file size for native video uploads, which often makes uploads difficult. The billing model includes too many fees for simple user seats and additional analytics modules. **What problems is Hootsuite solving and how is that benefiting you?** We have disjointed brand communications in different brand departments globally. Hootsuite brings all these activities together in a single queue that's tracked for approvals. This builds out of the existence of unauthorized publishing and need for all campaigns to be uniform. ### 4. Great program for marketing and social media managing! **Rating:** 4.5/5.0 stars **Reviewed by:** Lynzi M. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Hootsuite?** This program helps us plan out well in advance so we can leave social media alone when other marketing tasks get busy! It works seamlessly with our social media accounts we keep connected. We use it weekly! **What do you dislike about Hootsuite?** Not much. I think it is a good product, and I know they are making changes pretty often. I often have issues with reels posting on my facebook/instagram properly which can cause hassle. I have found that most Meta platforms recognize manual posting much preferably than automatic tools like hootsuite, but it's worth the tradeoff. **What problems is Hootsuite solving and how is that benefiting you?** Ease of Planning, organization, and analytics for growth. The yearly review provided by Hootsuite is a vital tool for our marketing teams planning for social media each year. It always helps us see what is working vs not! ### 5. All-in-One Social Media Management That Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Elias R. | Marketing coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is that it allows me to manage all of our social media accounts in one single place, which makes everything more organized and efficient. I can schedule posts, monitor engagement, and track performance without having to jump between different platforms. Hootsuite offers robust social media management features that save time and make the entire process much simpler. **What do you dislike about Hootsuite?** Honestly, I don’t have any major dislikes about Hootsuite. I find its social media management features, integrations, support, and overall performance to be very effective, and the pricing feels reasonable for what it delivers. If I had to mention a minor point, it might be that the interface could feel a bit overwhelming for new users at first, but it’s easy to adapt to over time. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving several important problems related to managing social media effectively. One of the main challenges it addresses is the difficulty of keeping track of multiple social media accounts across different platforms. Instead of logging in and out of various apps, Hootsuite allows me to manage all my social profiles from a single, unified dashboard. Another problem it solves is the time-consuming process of posting content consistently. With its scheduling features, I can plan and queue posts in advance, which helps maintain an active online presence even during off-hours. It also provides tools for monitoring brand mentions, keywords, and trends, which saves time and ensures that I can respond quickly to audience engagement or potential issues. The benefits I gain from Hootsuite include improved efficiency and organization in my social media management. I can analyze performance through its built-in analytics to see what content works best and adjust my strategy accordingly. Overall, Hootsuite helps me save time, stay consistent with posting, and make more informed decisions to grow my online presence. ### 6. Streamlined Social Scheduling for Multi-Location Restaurants **Rating:** 4.5/5.0 stars **Reviewed by:** Carli P. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Hootsuite?** We have multiple restaurant locations across different states, so naturally we manage a lot of social accounts. This tool has really helped me stay on top of scheduling and manage my time better when planning posts. **What do you dislike about Hootsuite?** I wish the reporting aspect of the system was a little more clear and concise. I also think it would be helpful to have a way to batch reschedule the pages posts if you need to change the date or time on them instead of doing it one by one. **What problems is Hootsuite solving and how is that benefiting you?** I am a one woman band managing over 10 social accounts on top of my regular job responsibilities. This platform helps me cut the scheduling and organizing time in half. ### 7. Convenient, Intuitive Platform That Streamlined Our Social Media Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Hootsuite?** I think the overall convenience of the platform is what I like best. From being able to schedule posts, to monitoring inquiries and looking at analytics, everything is in one place and extremely convenient and intuitive to use. As someone who had very little experience with this type of platform, the learning curve was very easy. As a team, it has dramatically improved our social media presence by allowing us to streamline our process. **What do you dislike about Hootsuite?** I think the analytics and reporting tools could be improved. While the data is helpful, it is not always as easy to customize or interpret as I would like. Clearer reporting templates and simpler explanations of key metrics would make the insights more useful. Additionally, when changes to reporting metrics occur, I wish the system would be more helpful in helping the user understand what the change is, notify them of it, and also guide them in using whatever new metric has replaced it, or if it doesn't have a direct 1-1 comparitive metric, then a guide on how to arrive at that data using the existing metrics. **What problems is Hootsuite solving and how is that benefiting you?** It's solving the need to unify and simplify our workflows. Previously, we would have to spend significantly more time to plan and schedule content in the native applications, and lost so much time managing all the platforms individually. Responding to inquiries for example, took significantly more time as we would have to check multiple inboxes. We have been able to more than double our content output with hootsuite. ### 8. A time saving product **Rating:** 5.0/5.0 stars **Reviewed by:** Jacqueline M. | Social Media Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Hootsuite?** Hootsuite is a very user-friendly platform that I've been using for nearly a decade. It has changed quite a bit over the years but has remained consistent at doing the best it can with what API access social platforms provide. The ability to schedule content, plan content out, and view analytics and build reports in a centralized location is immensely valuable and useful for social media teams. Whether social media is 10% of your job or 100% of your job, Hootsuite is a great tool to help you save time and not lose your mind while managing your brand's social presence. **What do you dislike about Hootsuite?** As with any third-party product, Hootsuite is at the mercy of Meta, "X" or other platforms willing to share their API. Sometimes things break, and that can get annoying. But the Hootsuite team is helpful and responsive when those situations happen. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the issue of time management for social media managers. The ability to manage multiple things (DMs, comments, content scheduling) in one place is huge! ### 9. Hootsuite’s Scheduling Makes Multi-Platform Posting a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Timber Products M. | Compliance Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Hootsuite?** I love the scheduling feature of Hootsuite and being able to post to multiple platforms at one. It is a time saver for sure! It is also nice to see all the upcoming posts we have scheduled to make sure our feeds end up looking balanced and cohesive. **What do you dislike about Hootsuite?** Unfortunately I think Hootsuite is behind on the aspect ratios for pictures across platforms. I don't believe they have the latest Instagram photo size available as a suggested photo crop size. **What problems is Hootsuite solving and how is that benefiting you?** We would like to post to social media platforms consistently, which can be hard , especially with a small marketing team. Using Hootsuite helps us manage this and is a tool that certainly saves us time. ### 10. Good fit for managing ongoing client work and steady revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Jaya U. | Social Media Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Hootsuite?** I use Hootsuite daily at Infoogy to manage multiple client accounts, and it really helps keep things in one place. I usually batch schedule posts for different clients and then check messages and comments from the inbox instead of jumping between platforms. It saves me a lot of time during busy days. **What do you dislike about Hootsuite?** Pricing is the main downside. As we added more clients, the cost started increasing pretty quickly. Sometimes, accounts disconnect which can mess with scheduled posts. **What problems is Hootsuite solving and how is that benefiting you?** Most of our core work at Infoogy, is IT services, but social media management is something we offer on a monthly retainer to keep revenue steady, which is most important for small company. Hootsuite helps me stay consistent with client posting without spending all day on it. I just plan content in advance. ### 11. Powerful Social Media Management Yet Not Beginner Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Chirag A. | Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Hootsuite?** I really like how Hootsuite centralizes multiple social media platforms into one dashboard, making it easier to manage a lot of the performance marketing campaigns we run for our clients. I generally use the scheduling calendar tool to remain consistent with the posting of our campaigns. Tracking the analytics and engagement with Hootsuite is also very helpful. **What do you dislike about Hootsuite?** The platform feels not very beginner friendly and there are features that may not be easy for new users to understand, especially the reporting and analytics. The UI can feel cluttered sometimes, particularly when managing streams or accounts simultaneously. Integration with social media platforms can occasionally change due to API limitations, which is outside Hootsuite's control. I think the user experience could be improved when managing a large number of teams and accounts. Also, having advanced analytics available in lower-tier plans would make it more accessible for smaller teams. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for managing marketing campaigns, centralizing social media platforms into one dashboard for easier management, tracking engagement with analytics, and sharing information through Hootsuite IDs. ### 12. Centralized and scalable social media management for advanced businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Raúl S. | PPC Account Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** What we value most about Hootsuite is its ability to centralize the management of social media for multiple brands, markets, and teams within a single platform. Its approval workflows, collaborative functionalities, and advanced reporting capabilities are especially useful in enterprise environments where operational efficiency and governance are key. Additionally, the platform stands out for its scalability, ease of coordinating different stakeholders, and its integrations with other marketing tools, which significantly enhance visibility and strategic decision-making. **What do you dislike about Hootsuite?** Although the platform is very comprehensive, some advanced analytics and listening features could offer greater depth and flexibility, especially for organizations with very specific enterprise reporting needs. We have also found that certain integrations and initial configurations may require additional time and support to be fully adapted to complex workflows. Even so, the support team usually responds effectively, and the continuous product improvements make up for these points. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps us primarily solve challenges related to centralized and scalable social media management in a multi-team and multi-brand environment. The platform allows for coordinating posts, approvals, monitoring, and reporting from a single place, significantly reducing operational load and improving alignment between departments and markets. Thanks to this, we have managed to optimize execution times, increase visibility on campaign performance, and maintain greater consistency in brand communication. Additionally, its analytical capabilities facilitate more agile and data-driven decision-making at a strategic level. ### 13. Hootsuite Makes Multi-Account Social Media Management a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin B. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Hootsuite?** Hootsuite makes managing several social media accounts at the same time a breeze. As a social media manager, it can be overwhelming to juggle different accounts, logins, scheduling, etc. You really need a tool like Hootsuite to be efficient. **What do you dislike about Hootsuite?** I have never ran into any issues while using Hootsuite, so I can't think of any negatives related to the platform. I would say it is a really helpful tool. **What problems is Hootsuite solving and how is that benefiting you?** One of the most difficult parts of surviving the digital age is keeping up with social media, and that problem grows exponentially with so many different accounts. Combining them all using an easy-to-use platform like Hootsuite makes managing them simple. ### 14. Centralizes Social Media Management with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Surya . | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for managing all my social media work in one place, which keeps things simple and avoids the hassle of jumping from one place to another. It removes the confusion of switching between different accounts by allowing me to manage them in one dashboard. I like how I can see, edit, or reply to my posts, comments, and messages from one place and get updates on a single screen without switching them again and again. Hootsuite does very well in scheduling my social media posts, managing multiple accounts, and keeping all conversations in one place. The initial setup was quite smooth, and for me, Hootsuite is the perfect software. **What do you dislike about Hootsuite?** Hootsuite can be improved by making their price a little more affordable. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage all my social media in one place, simplifying my workflow by avoiding account switching. It lets me edit, reply, and keep updated without jumping between platforms. It manages multiple accounts well and keeps all conversations centralized. ### 15. Time-Saving Cross-Platform Posting with One Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Keri K. | Owner, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** What I like best about using Hootsuite is how it keeps all of my social media management in one place. Instead of jumping between platforms, I can schedule posts, monitor engagement, and track performance across multiple accounts from a single dashboard. The scheduling tools save me a lot of time, especially when planning content calendars in advance, and the analytics provide clear insights into post performance, audience engagement, and overall campaign effectiveness. I also like the social listening features because they help me stay on top of comments, messages, and brand mentions quickly, which improves response time, customer engagement, and helps me make better decisions based on real performance data. **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that the platform can feel slow or cluttered at times, especially when managing a large number of accounts or streams. The analytics are helpful, but some of the more detailed performance reporting features are limited unless you upgrade to higher-tier plans. I’ve also found that customizing reports and navigating certain tools can take extra time compared to more streamlined platforms. In addition, occasional syncing delays or connection issues with social accounts can impact scheduling and real-time performance tracking. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the problem of managing multiple social media platforms efficiently and consistently. It helps me save time by allowing me to schedule content in advance instead of posting manually every day. It also solves the challenge of keeping track of engagement by centralizing comments, messages, and mentions in one dashboard. From a performance standpoint, Hootsuite gives me visibility into what content is working through analytics and reporting, helping me make more informed marketing decisions and improve campaign results. It also helps streamline team collaboration and maintain a more organized social media workflow overall. ### 16. Streamlines Social Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** Carl M. | Photography Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** I use Hootsuite to schedule and manage social media posts across different platforms in one place, which helps me stay organized, plan content ahead of time, and keep up with engagement without constantly switching between apps. Hootsuite saves me time by allowing me to schedule posts ahead instead of posting manually every day. It keeps everything organized in one dashboard, so I can manage multiple social media accounts, track engagement, and stay consistent with my content. The convenience of being able to schedule posts, monitor different accounts, and have everything organized in one place saves me a lot of time and makes managing social media feel less overwhelming. The initial setup was pretty easy, and connecting my social media accounts was straightforward, which allowed me to start scheduling posts without much trouble. **What do you dislike about Hootsuite?** The pricing is what needs to improve, especially for small businesses. Some features take time to learn, so making the dashboard feel more simple and beginner friendly would help a lot. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule and manage social media posts across platforms in one place. It saves me time, keeps everything organized in one dashboard, and reduces the need to switch between apps. ### 17. All-in-One Scheduling and Inbox That Saves Time—Plus Helpful AI Copy Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** I like the fact that I can schedule all my posts in one place. I am also able to set the time based on Hootsuite's recommended times. The inbox is also a plus for me as I can reply directly from my inbox rather than go into the individual accounts. This integrates well for me. This makes time easier for me. In terms of performance, the inbox works well, and I can see even images that may have been attached to messages. The pricing is good for the functions that i have. I get to save on time. I have never used the support function, as I have never had an issue. I love the AI as it can create the copy for me, and I really enjoy the suggestions on special days. Makes ad writing easier. **What do you dislike about Hootsuite?** I do wish it could improve the tagging feature for LinkedIn, as it does not always manage to catch the right person. I also wish the Instagram story selection could be added when I do an Instagram post as well **What problems is Hootsuite solving and how is that benefiting you?** In the past, I had to manage all my social media platforms on individual platforms, and this was time-consuming. Now Hootsuite streamlines all my social media management in one place, and i can schedule posts well in advance. ### 18. Hootsuite Keeps Multi-Channel Publishing Organized and Consistent **Rating:** 4.5/5.0 stars **Reviewed by:** Marco B. | Director of CRM, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** What I like most about Hootsuite is having one centralized place where I can manage multiple social media channels, plan content, schedule posts, and monitor performance. It saves me time, makes collaboration easier, and helps me keep publishing consistent across platforms. **What do you dislike about Hootsuite?** What I dislike about Hootsuite is that the interface can sometimes feel cluttered, particularly when I’m managing a lot of channels or working with reports. A few workflows also take too many clicks to complete, which slows things down. On top of that, the pricing can feel high if you only need a handful of core features. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing social media across multiple platforms when everything feels fragmented. It makes it easier to schedule content, coordinate publishing, monitor engagement, and review performance all from one place. For me, the biggest benefits are saving time, staying organized, and maintaining a more consistent social media presence. ### 19. Effortless Social Scheduling and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Chan Myae K. | Social Media Manager, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Hootsuite?** I use Hootsuite for post scheduling and analytics, making it easier for me to manage social posts data and engagement all in one place. The ability to schedule from different social platforms in one place is a major advantage. I like the social posts scheduling and analytics features, which work well for my needs. The initial setup of Hootsuite was very easy, which I appreciated. **What do you dislike about Hootsuite?** I want Snapchat in Hootsuite because I have to manage multiple social platforms such as Facebook, Instagram, LinkedIn, TikTok, YouTube, and Snapchat channels **What problems is Hootsuite solving and how is that benefiting you?** I schedule posts and view analytics and social listening for my brand from one place using Hootsuite, which saves me from managing multiple social platforms individually. ### 20. Effortless Social Media Management with Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Megan B. | Marketing and Branding Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Hootsuite?** I really love the calendar view in Hootsuite; it's a great way to see everything scheduled and identify any gaps. The suggested posting times feature really simplifies things for me. I love the ease of use when picking social media profiles, dropping in images, and quickly getting things scheduled with the AI-generated captions. The initial setup was super easy, just connecting accounts, and then I could keep going. It makes it super easy to get my job done quickly, see analytics, and also listen to social trends. **What do you dislike about Hootsuite?** I think the hashtag area could be improved. Suggesting different ones and showing analytics for those would be helpful to us. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite puts all our social media in one place, making it easy to track and share analytics quickly. It helps our small, nonprofit team keep up with media when we're short on time. ### 21. Overpriced and Weak AI—Not Built for Modern Creators **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2026 **What do you like best about Hootsuite?** Scheduling posts across multiple platforms, calendar system that tracks holidays, trending topic tracker and features that listen to top keywords associated with a topic or word, measuring whether something is negative or positive. UI/UX is good and easy. Integrations are good and they have a wide variety of social media you can connect. Performance is fine. Pricing definitely feels overpriced, i got barely any results. AI seems absolutely awful and poor. **What do you dislike about Hootsuite?** The AI system is almost useless. It was completely incapable of generating proper topics or ideas to make posts about, and it is unable to mimic personalities, tones, texting style even when provided with examples or communities to copy. Hootsuite is extremely ill-suited for content creators / influencers whom are more modern or engaged with Gen Z and up audiences. Basically, Hootsuite is for boomers. **What problems is Hootsuite solving and how is that benefiting you?** The only problem its solved for me is scheduling multiple posts in advance, which saves me a little bit of time. The calendar tracking with holidays gives me a little bit of help in generating post ideas, but it does not do much besides that. ### 22. Flexible Multi-Channel Posting with Handy Editing Options and Built-In AI **Rating:** 4.5/5.0 stars **Reviewed by:** House of D. | Nonprofit, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Hootsuite?** Ability to tailor one post to multiple channels, tweak as needed for each channel. Various options to edit each post , and built in AI assistance is bonus. **What do you dislike about Hootsuite?** LOVE the BULK feature, but dislike the fact that it has only 300 posts limit. As non-profit with 4 visible channels this 300 post limit gets filled up within less than 2 months of content. This feature has huge potential for non-profits, but it does need to expand to unlimited bulk schedulling or get limited to 300 posts per each batch release. **What problems is Hootsuite solving and how is that benefiting you?** Planning ahead of time around our calendar helps us spend more time in the field and be more hands on with the community we serve. With all the features such as AI assistance and social listening, content can be easily adjusted. ### 23. Hootsuite Makes Multi-Account Scheduling and Analytics Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Hootsuite?** I like that Hootsuite makes it easier to manage multiple social media accounts in one place. The scheduling tools save time, the calendar view helps keep posts organized, and the analytics make it easier to see what content is working. It is especially helpful for staying consistent without having to manually post every day. **What do you dislike about Hootsuite?** What I dislike most is that Hootsuite can feel expensive, especially for smaller businesses. Some features are more complicated than they need to be, and the interface can feel a little cluttered at times. It is useful, but there is definitely a learning curve. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the problem of keeping social media organized and consistent. Instead of logging into each platform separately, I can schedule posts ahead of time, manage multiple accounts in one place, and review performance. This saves time, reduces missed posts, and makes marketing feel more planned instead of rushed. ### 24. Simplifies Social Media Management but Needs Better Error Alerts **Rating:** 3.5/5.0 stars **Reviewed by:** Houston M. | Director of Content & Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Hootsuite?** I use Hootsuite for social media scheduling and management for my company. It helps me streamline my social media scheduling across all of our platforms. I like how simple the interface is; it's easy to navigate and helps me work quickly. I don't spend a lot of time searching for the function I need. The initial setup of Hootsuite was very easy for me. **What do you dislike about Hootsuite?** My main complaint is that sometimes my posts randomly won't schedule, and I'm not alerted at a high enough importance that there has been an error. I need to know that ASAP so I can resolve the issue. I also would love for Instagram tagging and collaborations to be added. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to streamline my social media scheduling across all platforms. Its simple interface makes it easy to navigate and helps me work quickly, saving me time. ### 25. Efficient Social Scheduling and Collaboration **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Hootsuite?** What I like most about Hootsuite is how it centralizes our social media activity in one intuitive dashboard, which makes planning, publishing, and monitoring content much more efficient. The scheduling tools are easy to use, the analytics give clear insight into what is working, and the ability to collaborate across our marketing team helps keep campaigns organized and on track. Overall, it saves time and provides the visibility we need to make smarter decisions about our social presence. **What do you dislike about Hootsuite?** What I dislike most about Hootsuite is that the high level analytics feel somewhat limited, so it takes extra clicks and custom views to get the deeper performance insights I need at a glance. With a more flexible and visual overview dashboard, it would be much easier to quickly understand what is working across channels. **What problems is Hootsuite solving and how is that benefiting you?** What Hootsuite solves for our team is the challenge of staying consistent and organized across multiple social channels. The scheduling features let us plan content in advance, align posts with campaigns, and keep a steady presence even during busy periods. The analytics give us a clear view of performance so we can quickly see what resonates, adjust timing and messaging, and report results back to the broader marketing team. Overall, it saves us time, reduces manual posting, and helps us make more informed decisions about our social strategy. ### 26. Intuitive Layout, Fair Pricing, and Fast Multi-Platform Posting **Rating:** 4.5/5.0 stars **Reviewed by:** David W. | Creative Design & Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Hootsuite?** The layout is incredibly intuitive and user friendly. The integration to our platforms is great, although one of them tends to disconnect frequently. The pricing is more than fair for what we get out of it. The thing I like the most about it is how quickly I can post to multiple platforms at once. **What do you dislike about Hootsuite?** It does tend to disconnect from our Threads account occasionally, and I would like it if I could craft a TikTok post with music. That would save time not having to post to TikTok separately. **What problems is Hootsuite solving and how is that benefiting you?** It's saving us a lot of time not having to post to multiple platforms separately. It also acts as a good reminder about the dimensions and limitations of each platform. ### 27. Streamlined Social Media Management, Easy Scheduling **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie F. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Hootsuite?** I use Hootsuite to manage our nonprofit's Facebook and Instagram pages, and I very much appreciate being able to cross post and schedule posts. It's very user-friendly, making it easy to enter my content, upload photos and videos, and schedule them. The scheduling process is nice and simple, which I think is the best part. The initial setup was very easy too. **What do you dislike about Hootsuite?** I wish tagging on Instagram was better, I worry about typing in the tag incorrectly and you just don't know until it posts. It's so much better for tagging on Facebook where you can type in the tag and select the correct account. I do also wish first comment was available for Facebook. **What problems is Hootsuite solving and how is that benefiting you?** I appreciate being able to cross post and schedule posts, which is great given our volunteer-run status and my full-time job. ### 28. Quick, Great-Value Dashboard That Fits Our Social Channels Perfectly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** The dashboard gives me quick access to what I need, be that looking for content about my brand on social or generating my own content. I am happy with the value I receive for the annual fee, and I even pursued Hootsuite certification! Hootsuite works with the social channels that my brand uses and does just what I need it to. **What do you dislike about Hootsuite?** There isn't much that I actively dislike about Hootsuite. I do wish the portal gave me a better experience for creating content with multiple pieces of media to include - this is mostly relevant to Facebook and Instagram. I would also love for Hootsuite to show me more in the process of creation how I could improve the post I am creating, perhaps with a more specific AI tool for identifying previous posts that have performed well and how to best replicate what worked. **What problems is Hootsuite solving and how is that benefiting you?** A lack of time is always an issue and I need to create content quickly and make sure it performs well. I can rely on Hootsuite to work effectively to help me quickly manage my content, move it when necessary, and follow along with any happenings online. ### 29. Powerful All-in-One Social Management, but Pricing and Usability Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Ovidiu P. | Catalog Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is how easy it makes it to manage multiple social media accounts from a single dashboard. Scheduling posts, monitoring engagement, replying to messages, and tracking analytics can all be handled in one place, which saves a lot of time and helps keep my workflow organized. I also appreciate the collaboration features for teams, especially the approval workflows and shared content calendars. The analytics and social listening tools are helpful for understanding which content performs best and for spotting trends quickly. Another strong point is the wide range of integrations with tools like Canva, Slack, HubSpot, and Salesforce, which makes it easier to plug Hootsuite into existing marketing workflows. **What do you dislike about Hootsuite?** What I dislike most about Hootsuite is the pricing. Over the years it has become significantly more expensive, especially for small businesses, freelancers, or growing teams, and many of the most useful features are locked behind higher-tier plans. The removal of the free plan has also made it less accessible for casual users. The interface can feel cluttered and overwhelming at times. Even though it’s a powerful tool, there’s a noticeable learning curve, and certain workflows—like bulk scheduling or navigating analytics—could be much more intuitive. I’ve also run into occasional performance and integration issues, such as slow report generation or social accounts disconnecting unexpectedly. That can be especially frustrating when I’m managing campaigns on tight schedules. Customer support response times are another area where I’d like to see improvement. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the problem of managing multiple social media channels efficiently from one centralized platform. Rather than logging into each network separately, I can schedule posts, monitor engagement, reply to messages, and track analytics from a single dashboard. This saves a significant amount of time and cuts down on manual work. The biggest benefit for me is better workflow and organization. Features such as content scheduling, approval workflows, analytics, and a unified inbox help keep campaigns consistent and make collaboration across teams much easier. It also helps me see which content performs best, so decisions feel more data-driven instead of relying on guesswork. Another advantage is reducing tool sprawl. Instead of juggling separate tools for publishing, engagement, and reporting, Hootsuite brings many of those functions together in one platform. As a result, it’s easier to manage deadlines, maintain brand consistency, and respond more quickly to customers and audience interactions. ### 30. Comprehensive but Needs More Posting Features **Rating:** 3.5/5.0 stars **Reviewed by:** Raksha Y. | Copywriter (Intern), Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Hootsuite?** I like that Hootsuite has access to all the software I need, which makes it a unified platform that helps me make my tasks easier. It helps by automating my scheduling process and also helps me gather insights on my platforms in one place. Additionally, it enables me to reply to messages all at once. **What do you dislike about Hootsuite?** Hootsuite definitely needs to have more features with respect to posting. For example, hiding the likes or adding music. The biggest frustration for me is when I add a carousel post on Instagram or Facebook, it doesn't upload in the sequence I ask it to, and I can't drag and reorder the images. I have to manually add each post one at a time. Also, sometimes the messages and comments don't all show up, and there are issues with replying to certain comments at certain times. It's also annoying that I can't change the timing for posting on different platforms in the same space. If I want to post at 12PM on LinkedIn and 5PM on Instagram, I can't do it in one create-a-post tab. I have to upload and then manually edit the LinkedIn post time, which other platforms make easier. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to automate scheduling, gather insights across platforms in one place, and reply to messages all at once. ### 31. Basic Features, But Buggy Experience **Rating:** 2.5/5.0 stars **Reviewed by:** Ania H. | Social Media & Engagement Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Hootsuite?** I think the most thing I like about Hootsuite is the calendar organization; it's very easy to understand. I have a rhythm in everything I do, and for the most part, Hootsuite doesn't give us any trouble when we post things. The interface is very simple and easy to handle. The setup was pretty simple, and I've been able to connect with our Hootsuite person who walks me through a lot of things. Plus, you're able to schedule LinkedIn posts with PDFs, which you can't do in Sprout Social. **What do you dislike about Hootsuite?** I've been experiencing issues with Hootsuite's AI chatbot. It's new for our company, and we're still working out the kinks, but it often can't answer basic questions. It directs users to the wrong places, creating confusion for our customers. We've considered turning it off at times because it causes more confusion. Additionally, there are bugs with the interface. For example, I can't always post content from the main page without using a private browser. This adds extra steps and hinders my workflow. Another ongoing issue is with comments duplicating due to what seems like a link issue between Hootsuite and Meta. These bugs have been stacking up and haven't been resolved for about four months. It's expected since Hootsuite is adding new features, but it seems like basic issues are being overlooked. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me see all our social media channels in one place and lets me easily respond to people and schedule posts. ### 32. Hootsuite Keeps Multi-Client Social Campaigns Organized and Time-Saving **Rating:** 4.5/5.0 stars **Reviewed by:** Khwahish C. | Social Media Manager, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Hootsuite?** Running PR and social media campaigns for SaaS brands and food apps means I'm juggling multiple client accounts every single day. Hootsuite keeps that chaos manageable. One dashboard for scheduling, engagement monitoring and campaign tracking. It saves us a lot of time. **What do you dislike about Hootsuite?** Nothing so far. For a busy agency, that's big deal for us. But I can give compliment to Hootsuite for working well for our agency. It's just like another team member, who's working for me. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps us manage multiple client social handles across platforms in a much more organized way. It saves time, improves approval process and also helps us monitor audience conversation more efficiently during PR campaigns. ### 33. Great Scheduling and Platform Support, but Calendar Editing Slows Things Down **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Hootsuite?** I like the ability to schedule all of my posts ahead of time, at once, without having to upload a lot of different places, and the number of platforms that are supported. **What do you dislike about Hootsuite?** I don't love when my accounts disconnect and it takes multiple tries to get them connected back. I don't like that you can't drag and drop posts from one date to another in the calendar view- you have to go into each post for each platform and change the date individually. I don't love the analytics. **What problems is Hootsuite solving and how is that benefiting you?** It helps me to be able to schedule many posts to lots of platforms in one place. I can upload a video once, for instance, and send it multiple places. I like being able to see all my scheduled posts in one calendar view. ### 34. Easy Multi-Platform Posting with Helpful Previews **Rating:** 4.0/5.0 stars **Reviewed by:** Alina B. | Content Creator, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Hootsuite?** It's easy to post on multiple platforms and you can see how each post will look before it's posted. I like that Hootsuite connects with a wide range of platforms. **What do you dislike about Hootsuite?** The dashboard is somewhat confusing and we still haven't figured out how to use some of the features, even though we've been using it for years. Other features we find we don't have a use for. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite seems to be changing how they do things on a regular basis, which is important with how things are constantly evolving online and in business. ### 35. Effortless Social Scheduling Across All Channels **Rating:** 5.0/5.0 stars **Reviewed by:** Darin W. | Content Production Manager , Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** With all social media accounts in one place, I can quickly add posts tailored to each channel. Much faster than going to each page and writing there. Social media is just one of my responsibilities, so I appreciate the ease of use and the ability to schedule posts. **What do you dislike about Hootsuite?** Until you get used to it, the different tabs for each channel can be a little confusing. I would like the ability to browse my timeline in each channel all on one screen rather than have them as separate boards. **What problems is Hootsuite solving and how is that benefiting you?** While we do have a site for industry news, Hootsuite helps us publicize those stories easily as I can quickly share them on all channels. That has helped boost our pageviews and social media reach. ### 36. Streamlined Social Media Management with Stellar Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Ömer K. | Founder, Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2026 **What do you like best about Hootsuite?** I really love the Hootsuite report panel. It's so easy to use, with lots of graphs and lots of data. They offer a useful dashboard, and the reports have a clear design. They also provide discounts for NGOs, which is a lovely opportunity and shows great support for them. The initial setup of Hootsuite was incredibly easy, taking just 1-2 minutes. I also found that Hootsuite's reporting is better compared to Buffer, which we tried first. **What do you dislike about Hootsuite?** Maybe AI integration could be better and more effective, but it's ok for now. Also, the price could be high for some. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage social media scheduling and reporting. It solves our scheduling issues and provides well-designed, easy-to-use reports, which makes data collection simpler. ### 37. Intuitive Hootsuite Interface That Makes Scheduling and Support a Breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Hootsuite?** Hootsuite’s interface is very intuitive, so there isn’t a steep learning curve when it comes to understanding what it can do. From scheduling posts to responding to consumers through the inbox tool, and even how easy it is to work with the support team, I genuinely appreciate what Hootsuite offers. **What do you dislike about Hootsuite?** The social listening tool could use some improvement. Right now, there are limitations unless you subscribe to a higher tier. For example, it would be helpful to save searches or set up alerts without having to upgrade to an enterprise plan. We’re a smaller team, so we don’t need many of the other enterprise features, but those basic capabilities would make the tool much more useful for us. **What problems is Hootsuite solving and how is that benefiting you?** Before Hootsuite, we relied on each native platform’s own scheduling and reporting tools. Now everything is accessible from a single dashboard, which has streamlined our workflow, saved time and removed some of the hassle that comes with being a one-person social team. ### 38. Hootsuite Keeps Multi-Client Social Media Organized from One Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Kanika K. | Senior Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** Hootsuite keeps my work organized while handling multiple clients. I work with makeup artists, jewelers and local brands at SpearHead, so being able to schedule posts, track and manage everything from single dashboard saves my time. **What do you dislike about Hootsuite?** Pricing can be a little expensive or out of budget for smaller teams. Some advanced features are only available in expensive plans. Overall experience is good and no regret to choose Hootsuite. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me manage multiple clients social media profiles without switching between different sites or platforms all day. It keeps scheduling and analytics in single dashboard. That helps client handling more organized and professional with brands like makeup artists and jewelers. ### 39. Easy Social Media Scheduling with Reporting, Needs More Flexibility **Rating:** 3.0/5.0 stars **Reviewed by:** Gui P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Hootsuite?** I think the reports are pretty easy to use, which makes it simple to show clients how their social media is performing. It's easy to schedule polls and create reports, and once a report is set up, it's pretty much done, making the process straightforward. The initial setup of Hootsuite is also pretty easy; it's like a walk-through with simple steps to connect accounts. **What do you dislike about Hootsuite?** I think you have a lot of limitations on the scheduling tool. So when you want to schedule a YouTube video, it's kind of limited. And when you wanna do many contents at the same time it's difficult as well. Like creating different formats for different channels, uploading that, like, you have to do once at a time. I think it would be great if I could schedule Instagram and Facebook posts, update the assets in the right forms for each one and do the copywriting different for each, but do it once for both. **What problems is Hootsuite solving and how is that benefiting you?** I used Hootsuite for social media scheduling and reports. It was good to have one tool to schedule all social media channels for the clients. The reports are pretty easy to use and handy for showing performance to clients. ### 40. Easy Client Post Calendar with Convenient Editing **Rating:** 5.0/5.0 stars **Reviewed by:** Chun L. | Senior Learning Consultant, HR Shared Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Hootsuite?** Ease of visualizing all the posts for all my clients in a single calendar with the ability to filter by clients. And the ease of editing each message from the calendar is really convenient. **What do you dislike about Hootsuite?** The pricing could be more competitive. The navigation to the social channels could be one click less and if would be nice to have a month view compared to the week view. **What problems is Hootsuite solving and how is that benefiting you?** Having the ability to track all my customer posts through multiple social channels, and the ability to schedule posts a year out is really beneficial. ### 41. Effortless Social Media Management with Quick Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Basim S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I really like Hootsuite because of its ease of use. The user experience is quite intuitive and straightforward, which saves me time as it's not too difficult to use. I appreciate being able to utilize the features that the platform has. Also, the efficiency it brings allows me to focus more on my core competencies. The setup was very quick and easy, letting me connect all my different platforms in literally no time. **What do you dislike about Hootsuite?** I think there's a few things. For example, the story feature on Instagram. It'd be good if it could include the stickers that are intuitive to Instagram. It'd also be good to have features like a countdown or a link within the story to your web page. I think that's very important. Maybe being able to interact with other users on Hootsuite. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for scheduling social media posts across platforms, getting ideas for posts, captions, and monitoring analytics to track post performance and find the best times to post. ### 42. Bulk Scheduling Makes Content Planning Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Pooja G. | Social Media Manager & Creative Strategist, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** I use Hootsuite for both my full-time role at an e-commerce startup niira and my freelance work, so there's always a lot of content to manage. Bulk scheduling feature really helps to upload multiple product posts. I plan everything in one go and not worry about posting later, which make my work routine feel lees hectic. **What do you dislike about Hootsuite?** Mostly I love the product. one thing I do miss is chrome extension. Most the times I browse niira's shopify store and it would be helpful to quickly push content from there instead of going back into platform every time. **What problems is Hootsuite solving and how is that benefiting you?** It basically takes away the chaos of managing multiple accounts. I schedule, plan, and keep everything in one place, which saves time and helps me stay consistent. ### 43. Comprehensive Social Media Management, But Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Khalid K. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like how Hootsuite brings all of my social media management into one place. Instead of switching between different platforms, I can schedule posts, monitor comments and messages, and track performances on a single dashboard, which saves a lot of time. We switched to Hootsuite because it offers better analytics, a unified inbox, and team collaboration tools all in one platform. The setup was quick and easy, connecting our social accounts took less than an hour, and we were able to start scheduling posts right away. Although there was a slight learning curve, the onboarding process was straightforward. **What do you dislike about Hootsuite?** One thing that doesn’t work as well for me with Hootsuite is the pricing. It's a very capable platform, but the prices can feel quite high, especially for individuals, freelancers, and small businesses that mainly need scheduling and basic analysis. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for managing social media efficiently, solving issues for businesses with multiple accounts. It consolidates everything into one platform, saving time by scheduling posts, monitoring interactions, and tracking performance. We switched for its comprehensive analytics, unified inbox, and collaboration tools. ### 44. Hootsuite is an effective platform to save me time and streamline my posts **Rating:** 4.5/5.0 stars **Reviewed by:** Mary "Cathy" A. | Dietitian Consultant🌮 | Marketing Expert | Business Development✨ Freelancer/Contractor/Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Hootsuite?** The centralized dashboard makes it convenient to manage, schedule, and analyze content across multiple social media platforms. It saves me time compared with the manual posting I was doing before. **What do you dislike about Hootsuite?** From my point of view, the price tiering is too high and doesn’t really make sense. The dashboard can also be confusing and not very straightforward. At times it feels fragmented, which ends up adding to the time I have to spend navigating and getting things done. **What problems is Hootsuite solving and how is that benefiting you?** I waste less time, miss fewer posting opportunities, and my online presence has improved. It also saves me from having to log in to multiple sites just to post. ### 45. Hootsuite Makes Scheduling and Social Insights Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** alejandra G. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** Hootsuite makes it incredibly easy to organize and schedule content, especially with the ability to integrate many apps and accounts. Their insights and metrics dashboard is super helpful as it contains detailed information from our social media accounts. Their pricing is worth all the support and resources available, such as webinars, templates, and informational blogs. **What do you dislike about Hootsuite?** The only thing I dislike is the AI (OwlyGPT). It is very basic and not as innovative as I'd like it to be. I've tried it a few times to draft and improve captions, but the output is subpar. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes planning and organizing content as simple as possible, making my job easier by streamlining my workflows and allowing me to get more tasks done more efficiently. ### 46. Hootsuite Makes Multi-Platform Posting Fast—ALT Text Is Fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Miracle F. | Media & Outreach Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Hootsuite?** Hootsuite makes the process for uploading multiple posts for separate platforms super quick! I work for a nonprofit that caters to the blind. ALT text is fire! **What do you dislike about Hootsuite?** The performance score is a bit hard to gauge on there, other than that it is super useful in discovering trends. However, you have to be bit more strategic in navigating them for underserved audiences like the blind, low vision, and print impaired. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows for me to get my job done more efficiently in less time. As a Media & Outreach Coordinator, the social media management is a small portion of my role, and between filming or editing-- I need to be able to share content and schedule to work on other tasks! ### 47. Creative Captions and Easy Scheduling with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis L. | Leasing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** I love that Hootsuite helps me create creative captions for Instagram and Facebook! The Owly tab is truly helpful, and I love that you can schedule when you would like to post! **What do you dislike about Hootsuite?** There's not really much that I dislike. If I had to mention something, it would be that my score does not increase anymore. My score used to go up a lot, but I am not sure what I would have to do now to help it increase. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me draft captions, schedule post times, and even creates flyers for me. I find this very helpful and beneficial because it saves me a lot of time. ### 48. Great Entry-Level Tool for Social Media Management **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan S. | Social Media Marketing Co-Ordinator, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Hootsuite?** I think Hootsuite is a great entry-level social media management platform. I loved having all my social media feeds in a single location, which made it easy to read what people were saying and to respond. It was much easier than going to each individual feed. The platform made it simple to manage multiple social media accounts. Also, the initial setup was very easy from what I recall. **What do you dislike about Hootsuite?** We started running into limitations with Hootsuite and switched to Sprout Social. Hootsuite was great but it just wasn't meeting our needs anymore. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite made it easy to manage multiple social media accounts, having all feeds in one place to read and respond to comments efficiently. ### 49. Easy Scheduling and Great Performance Tracking for Beginners **Rating:** 5.0/5.0 stars **Reviewed by:** laur m. | Stylist & Social Media Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Hootsuite?** The calendar for the scheduling and owly gp, it gives amazing figures also and slows us to track and see how what we post preforms, i love how it also has the academy **What do you dislike about Hootsuite?** Honestly not much I k ow we pay for help and it isn’t very quick but honestly that’s all really iv found everything very easy as a beginner it’s proven to be super helpful **What problems is Hootsuite solving and how is that benefiting you?** It’s a huge problem of scheduling on instagram then having to go ahead and do the same thing on each and every platform it is soooo time consuming this helps so much with being able to do it all at once ### 50. An efficient 360° platform that saves us time **Rating:** 4.5/5.0 stars **Reviewed by:** Rémy T. | Marketing & Communication Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Hootsuite?** It's a very comprehensive platform that helps us manage our social media pages (planning, layout, data analysis, etc.). It is easy to use and can be adapted to your needs. **What do you dislike about Hootsuite?** Customer service. Due to a problem, the API between our accounts and the platform was no longer working correctly. I therefore submitted a ticket to resolve the issue, and after a month, it was resolved. But this delay is too long. **What problems is Hootsuite solving and how is that benefiting you?** It's an all-in-one solution that compiles part of my work in one place. No need to go to Linky to export figures; it does it automatically. It can also serve as an editorial calendar, eliminating the need to create one in Excel or another program. This saves me time. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?Aicolumns=&_bhlid=bc6cd9c67d96c8b78484d55c35c4e4025a5dac02&cnwzFZlBfG3sO=KUvVDL0L3&page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+00%3A17%3A12+-0500&secure%5Bsession_id%5D=0481a075-5ae8-48d8-81b1-defa404733f5&secure%5Btoken%5D=b6349f6738d8fb5b531cfae59d987852964d0aaec197e423e92e1060e4ed8c9e&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - 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