Hootsuite Reviews & Product Details

I work as social media manager at a software company RewardUp. We provide marketing related software like reward, loyalty programs etc. So on social media I'm constantly balancing product updates, feature announcements, educational content and brand awareness content across different channels. Hootsuite helps me manage all of that without feeling scattered from one place. I like conversation tracking feature so I track around customer engagement, loyalty programs and trends happening in the SaaS space. Review collected by and hosted on G2.com.

I haven't run into any major issues. There's a bit learning curve when I first getting started because of the number of features available, but once I familiar with those, it becomes easy to use and become part of daily workflow. Review collected by and hosted on G2.com.

It is sifting through information from 150 million sources and more than 30 social networks, including the newer ones such as Bluesky. Whether it's a TikTok video with your logo on the head or ten minutes into a podcast, Blue Silk™ will catch your logo. One enterprise provider saved 3,000 hours per year merely by allowing the system to route it! Blue Silk™ GPT engine powered by the Talkwalker data integration, semantic multi-network unstructured media integrations. Review collected by and hosted on G2.com.

At that point, the focus shifts entirely to how efficient the user interface is. In that critical moment, the design’s smoothness—or its frustrating friction—can determine whether an idea is captured and nurtured successfully, or simply lost amid the shuffle of switching contexts. Review collected by and hosted on G2.com.

We can merge all of our social media channels into one dashboard. This makes it much easier to view our overall success while also extracting individual channel metrics. We can see how our strategy is performing and whether we need to make tweaks to a channel. Review collected by and hosted on G2.com.

I’d say the pricing is a bit of a sore spot. As a small marketing team, we’re working with a pretty limited budget, and Hootsuite ends up taking a good chunk of it.

It can also feel overly complex at times. With so many options, tools, and reports available, the learning curve is pretty steep and can be a bit much to take on. Review collected by and hosted on G2.com.

It has a powerful suite of features that helps us streamline our social media work, increase impressions, and improve performance tracking. It integrates extremely well into our current workflow, and the pricing is reasonable—actually better than competitors. The UI is extremely easy to use, highly performant, and never gives us trouble when navigating. Support has been fantastic, with quick remote assistance whenever we need it, and the AI features keep expanding with every update. Review collected by and hosted on G2.com.

There's little we dislike, thus far we've been extremely pleased with all features. It's increased our impressions and revenue, increased our engagement and helped our team achieve great success. Review collected by and hosted on G2.com.

What I like best about Hootsuite is that it lets me manage multiple social media accounts from a single platform. I can schedule posts ahead of time, monitor engagement, track performance with analytics, and collaborate with my team, which makes social media management feel more efficient, organized, and easier to stay on top of. Review collected by and hosted on G2.com.

The biggest downside is that many of the more advanced features require a paid plan. The platform also has a bit of a learning curve for new users, although it becomes much easier to use with regular use and experience. Review collected by and hosted on G2.com.

I've been using Hootsuite for more than 3 years, and it has become a key part of my daily social media workflow. I mostly use it for scheduling content, monitoring engagement through steams board and manage conversations through inbox. The approval workflow is also very helpful because our content, design and support teams collaborate smoothly before anything goes live. Review collected by and hosted on G2.com.

Nothing major comes to my mind. It is working reliably for our team, and we manage most of our social media activities from Hootsuite. It's our ultimate tool for social media. Review collected by and hosted on G2.com.

The standout feature of Hootsuite is its multi-column Streams dashboard, which essentially functions as a real-time command center for all your connected networks. Instead of constantly juggling separate tabs for LinkedIn, Instagram, and X, you can pin live feeds side-by-side to monitor brand mentions, direct messages, competitor activity, and industry hashtags as they happen. Paired with a centralized drag-and-drop calendar and robust team approval workflows, it eliminates the chaos of juggling multiple social media accounts and ensures nothing slips through the cracks. Review collected by and hosted on G2.com.

The steep, escalating subscription prices have priced out most solo creators and small businesses without offering proportional value. Additionally, the interface feels dated, cluttered, and has a steep learning curve compared to cleaner, modern competitors. Review collected by and hosted on G2.com.

I really like how Hootsuite provides an all-in-one dashboard that allows me to manage, schedule, and monitor all my social media accounts in one place. It makes social media managing and community managing easy. It's also very friendly with account managers, which made our transition from Sprinklr to Hootsuite smoother. The initial setup is easy and friendly, and I didn’t have a hard time at all. Review collected by and hosted on G2.com.

Sometimes the internet runs slow, and things don’t get uploaded fast. Maybe a pre-launch page could help by letting users in the site before starting to program the posts. Review collected by and hosted on G2.com.

I've used Hootsuite to manage social media across multiple venues and brands, and it's become a valuable part of my marketing toolkit.

What I like most is the ability to plan, schedule and monitor content across different platforms from one place. It saves a significant amount of time and helps ensure that campaigns remain consistent and organised. Review collected by and hosted on G2.com.

While Hootsuite is a strong platform overall, there are a few areas where I feel it could be improved.

The biggest challenge is the cost. As your team grows or you require additional functionality, the pricing can increase significantly, which may be difficult to justify for smaller teams or venues with limited marketing budgets.

The reporting tools are useful, but some of the more advanced analytics are only available on higher-tier plans. I'd also like to see greater flexibility in creating customised reports. Review collected by and hosted on G2.com.

I use Hootsuite to schedule out social posts for my work as a social media manager, and it has made getting ahead in my work super easy and keeps me organized. Hootsuite is user-friendly and I love how easy it is to teach others to use it. I prefer it over competing software because they keep the software up to date and stay ahead of other providers, without making it hard to keep up. The metrics and reporting are laid out clearly, making it easy to keep track on a month-to-month basis. Plus, the initial setup was very easy and the onboarding team was helpful. Review collected by and hosted on G2.com.

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