--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7483 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7483 scale: '5' date_modified: '2026-10-06' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Hootsuite Reviews & Product Details

Pricing

Pricing provided by Hootsuite.

Standard

$99.00
1 user Per Month
maria c.
MC
maria c.
Latam Marketing Manager for IELTS
Small-Business (50 or fewer emp.)
"Intuitive Planner and Real-Time Metrics for Multi-Country Channel Management"
3.5/5
What do you like best about Hootsuite?

It's intuitive, plus it allows you to work on channels from several countries at the same time easily and for multiple channels, shows changes in real time, and has a user-friendly planner and metrics review design Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I think we need implementations with inbound channels where we can contact people directly via WhatsApp, email, or direct. I also miss the ability to control stories and to edit the texts that need correcting after they've been published. Review collected by and hosted on G2.com.

Jomo A.
JA
Jomo A.
Enterprise (> 1000 emp.)
"All-in-One Social Media Powerhouse"
5/5
What do you like best about Hootsuite?

I find Hootsuite's features very special, as it's a media management tool that brings scheduling, content creation, analytics, and social listening all to one place. It stands out as an all-in-one social media management platform. I like using the AI tools because they help generate captions, brainstorm ideas, and fix grammar. The social listening and monitoring features are helpful for tracking competitor activity and audience sentiment across millions of online sources. Team collaboration is another aspect I appreciate, with streamlined content approvals, task sending, and customer care. I also like the content scheduling and publishing, with auto-scheduling and unlimited posts to multiple social networks, along with calendar and planner views, which is really cool. The platform is easy to access, and the dashboard is clear, so I find it easy to set up and navigate. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I feel like some things that really need to improve are refreshing and clearing the cache, reconnecting social accounts, and the process of logging out and back in. Also, checking browser extensions seems like something that needs attention. Another point is the higher subscription costs. Review collected by and hosted on G2.com.

José Manuel M.
JM
José Manuel M.
IT, Sales And Marketing Specialist
Information Technology and Services
Small-Business (50 or fewer emp.)
""
4.5/5
Brooke C.
BC
Brooke C.
Sr. Marketing Specialist
Mid-Market (51-1000 emp.)
"Simple Post Creation, But Error-Prone Media and Inconsistent Analytics"
3.5/5
What do you like best about Hootsuite?

I think it's straightforward for the most part when it comes to looking at a calendar or creating a post. I think the customer experience when creating a post seems to be simple enough. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

There's a lot of errors when creating posts - some media doesn't populate and it's clunky to find accounts to tag. The other features are often difficult to use like the inconsistencies of the analytics and the app overall is not good. Review collected by and hosted on G2.com.

Salaheddine B.
SB
Salaheddine B.
Electrical and Instrumentation Supervisor
Oil & Energy
Mid-Market (51-1000 emp.)
"Hootsuite Makes Multi-Account Social Media Management Easy"
4.5/5
What do you like best about Hootsuite?

I like Hootsuite best because it makes managing multiple social media accounts much easier from one centralized platform. The scheduling and content-planning features save time, while the analytics help track engagement and understand which content performs best. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The main thing I dislike about Hootsuite is that some advanced features can feel expensive, especially for smaller teams or individual users. The interface can also take some time to learn, and some workflows require more clicks than expected. Review collected by and hosted on G2.com.

Gisel B.
GB
Gisel B.
Marketing and Digital Communication Specialist
Information Technology and Services
Enterprise (> 1000 emp.)
"Total marketing budgets are tight and social spend has increased"
4.5/5
What do you like best about Hootsuite?

Getting employees to be quicker at sending texts and reducing the admin load for corporate staff. The difference between the number of active users and the number of users being checked out in real time means that IT has to keep on the ball. Revenue Operations (RevOps) teams suffer from major data integrity problems and structural latency when manually reconciling data from dispersed APIs on various siloed platforms. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The transition to a central platform such as Hootsuite isn't a one-size-fits-all thing when it comes to social-to-revenue attribution, but it's about removing the friction of data being manually normalized across a host of separate APIs. Review collected by and hosted on G2.com.

Fedor L.
FL
Fedor L.
Digital Marketing Manager
Enterprise (> 1000 emp.)
"Content, campaigns and trends"
4.5/5
What do you like best about Hootsuite?

If you're spending six hours a week copying and pasting from one platform to another, you're not an analyst. The same goes if you're doing the same thing with data from one platform to another. They create a new Integration Wall, leaving users in a compromise. The repetitive material, hashtags and alt-text, five different versions of a caption for five different platforms, all are done by AI. ​​ Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don't believe in 'friction free' living. You begin with business goals; then you go through marketing goals and then finally a social goal. Usability is no longer the only thing competitive Review collected by and hosted on G2.com.

AB
Amanda Ariela B.
Content Marketing Manager, Americas
Mid-Market (51-1000 emp.)
"Great for managing multiple accounts, but scheduling posts still feels too manual"
3.5/5
What do you like best about Hootsuite?

I love having all the accounts in the same place and being able to tag my posts to quickly check how they perform! I like also to be able to post in more than one account at once at the same time - I don't like that the same can't be done by X, though. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don't like having to schedule a single tweet at a time, seriously, sometimes I need to post 7 posts on 10 different accounts, so it's like 70 actions I need to do at all times, and it's super annoying, I wish there was a quick way to replicate tweets. I also dislike not being able to schedule Instagram Stories, this would be essential for my company, and we can't do it at all, it's super sad! Review collected by and hosted on G2.com.

Tyler M.
TM
Tyler M.
Owner
Small-Business (50 or fewer emp.)
"An advertising agency owners review"
5/5
What do you like best about Hootsuite?

I like how quickly I can have things scheduled and not have to worry about them the rest of the month after editing videos. I've also been able to grow my clients sales many times over to the point they get told by customers that that came in from something they saw on their socials. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don’t like that I can’t tag accounts on Instagram, and it also doesn’t automatically show up as a Reel. I also wish it were easier to separate calendars for different accounts, because I want to be able to keep different clients’ social media separate. For example, I’d like to put each client on their own calendar and then switch between those calendars in a month view. Review collected by and hosted on G2.com.

Carine O.
CO
Carine O.
Marketing Manager
Enterprise (> 1000 emp.)
"OwlyWriter AI is coming for the social manager’s job."
4.5/5
What do you like best about Hootsuite?

Stream analysis and real-time ingestion of unstructured data with AI engine, Blue Silk™ and Talkwalker architecture. Teams are saving time on average of 3,000 hours each year. It isn't just a list of links – it's summarizing unstructured data to give you actionable summaries. Those efficiency improvements generally require an advanced level of inbox – which is behind the ‘Advanced Inbox’ paywall – and include features such as automatic language detection and skill-based routing. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The focus here is on making the software easy to use and the user interface intuitive, especially for mid-market software. Move from manual message triage to automated interaction routing with an advanced and centralized framework. Review collected by and hosted on G2.com.

Questions about Hootsuite? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

JM
Jan Martinez
•
Last activity about 1 month ago

How do you use Hootsuite’s calendar view and AI help without losing control of planning?

GU
Guest User
•
Last activity 5 months ago

What apps does hootsuite work with?

Pricing Options

Pricing provided by Hootsuite.

Standard

$99.00
1 user Per Month

Professional

$199.00
1 user Per Month

Advanced

$399.00
1 user Per Month
Hootsuite Comparisons
Hootsuite Features
Social Analytics
Social Publishing
Campaign Optimization
Report Customizability
Scalability
Post Performance
Content Calendar
Content Library
Shared Inbox