--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7389 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7389 scale: '5' date_modified: '2026-08-04' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,389 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews) - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews) - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews) - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews) - Multi-platform (975 reviews) - Social Media Management (885 reviews) - Analytics (851 reviews) - Intuitive (800 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews) - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews) - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. User-Friendly with Advanced Scheduling Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Tiana S. | Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like how user-friendly Hootsuite is; it's very easy to post and schedule content and reply to comments and engagement on our posts. They're always making updates and introducing new features, which I appreciate. The interface is simple and nice to navigate. I love that I can check Hootsuite every day for community management, multiple times a day, to see who's interacting with our content across different platforms, all in one place, without having to go to Instagram, Facebook, LinkedIn, YouTube, or TikTok individually. It's really nice to have everything in one place so I can respond with a genuine response from our team. Additionally, the initial setup was super easy, connecting all our platforms seamlessly, and I'd give it a 10 out of 10 for ease. **What do you dislike about Hootsuite?** Sometimes the analytics aren't exactly 100%. I do check the native platforms, and sometimes they don't match up. I wish I could rely on the analytics 100% from Hootsuite. Also, sometimes social media platforms will fail, and so my scheduled post will not go, but I don't think that's in their control. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to solve the problem of posting to multiple platforms at once, making it easy to schedule and manage content efficiently from one place. ### 2. Streamlined Social Media Management with Quick Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine W. | Educational Outbound Expert, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite to plan social media posts for LinkedIn and Facebook, and it helps me get creative and stay organized. I like the Owly GPT, as it helps me with captions a lot, creating different captions quickly for many accounts. This is particularly valuable because I schedule posts for 5 different accounts, and it allows me to get posts scheduled quickly so I can focus my time on other things. The initial setup of Hootsuite was pretty easy, and we were able to connect all of our accounts quickly. **What do you dislike about Hootsuite?** Tagging multiple accounts in one LinkedIn post has caused problems before. It typically works on the first post I schedule, but after that, the accounts I want to tag will not show up as options. For example, I was scheduling a podcast post for LinkedIn and wanted to tag the guests in the caption. After I did it once, it would tell me there was no accounts found with the name I had used before. It isn't a problem that really needs to be improved, but more a bug that needs to be fixed. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to plan social media posts, helping me get creative and stay organized. Owly GPT assists me by creating captions quickly for multiple accounts, saving time and letting me focus on other tasks. ### 3. Simplifying Social Media Management with Hootsuite **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like that Hootsuite allows me to manage multiple platforms in one place, making it easy to stay organized. It’s very user-friendly for daily use and supports a variety of post types. I also appreciate the preview feature, which lets me see how content will look before publishing, as well as its ability to handle different media formats. **What do you dislike about Hootsuite?** One aspect I find challenging is the analytics section, as it can be difficult to navigate and locate specific information. Because of this, I sometimes end up going directly to the native platforms instead. I also find it inconvenient that accessing certain work accounts requires connecting through my personal account. For example, I’m unable to link our Instagram account if they’re not associated with my personal profile or a connected Facebook account, which means I have to publish directly through the app. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing and organizing content across multiple platforms by allowing me to prepare and schedule posts in advance. This saves me time, as I can reuse and adapt existing content instead of creating new posts from scratch each time. It’s also very convenient to use on mobile, which allows me to quickly make edits or adjustments to posts even when I’m not at the office. ### 4. Effortless Social Media Management with Stellar Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine U. | Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I really like the ease of everything with Hootsuite, from uploads and scheduling to understanding performance. It was an easy platform to learn and it consistently works well. I appreciate how smoothly everything operates with Hootsuite compared to the previous platform I used, which malfunctioned at times. The ability to compare our social presence to competitors and see how our posts perform month over month is great. The analytics provided are easy to access and understand. Also, quickly uploading photos and videos for scheduling is a breeze, and tagging collaborators is easy too. The initial setup was very easy. Overall, it's a reliable tool for scheduling social media posts and reviewing analytics. **What do you dislike about Hootsuite?** I wish I could more easily choose a thumbnail for a video when posting. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for advance scheduling and tagging collaborators, with analytics that are easy to understand monthly. It's smooth to upload media for scheduling. Unlike our previous tool Loomly, Hootsuite offers comprehensive tagging and analytics, enhancing our social media management effortlessly. ### 5. I've been using Hootsuite for years and I've never been disappointed! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Hootsuite?** I really love how user-friendly Hootsuite is. I've trained multiple people on how to use it, and they've picked it up so fast because the site is easy to navigate and organized in a very digestible way. The periodic updates make the site even better, not more confusing, which is really helpful. **What do you dislike about Hootsuite?** Sometimes when I use Hootsuite to schedule videos, it changes the video quality or even makes it distorted. I also wish tagging accounts on Instagram was easier. Instead of the accounts popping up like Facebook, I have to type out every handle individually. **What problems is Hootsuite solving and how is that benefiting you?** I love that Hootsuite keeps everything organized and concise for social media management. The home page delivers all the information I need to know and the calendar helps keep me organized and up-to-date on what we have upcoming. The social media analytics was a game changer. It takes the hard work of data collection and monitoring off my plate. My clients love it, and it helps me redirect my time to focus on the bigger picture and strategy tactics. ### 6. Efficient and User-Friendly, a Game-Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Kayla T. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite for content creation planning, analytics tracking, and looking ahead for different holidays, which is really helpful. It's the most efficient, effective, and user-friendly platform for content scheduling that I have used. I really enjoy the benefit of being able to cross-post effectively, which is beneficial to my day-to-day life and saves me time. I like how AI is implemented into Hootsuite. I also really like how you're able to add first comments to certain posts and schedule for later. Including keywords and captions as well as targeting for Facebook is really helpful. Additionally, the platform is user-friendly, and I was able to get a hang of things within a week, which made the initial setup really easy. **What do you dislike about Hootsuite?** I think the only thing that could be improved is adding a feature to add music to some posts. That's the only drawback that I can think of at the top of my head. Other than that, everything else is pretty great. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for efficient content scheduling and cross-posting, which makes my day more manageable. It also helps with analytics tracking and planning around holidays. ### 7. Our team collaborates seamlessly on social content **Rating:** 4.5/5.0 stars **Reviewed by:** Amrit K. | Social Media Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Hootsuite?** The integrated dashboard of Hootsuite to manage various social media accounts is a marvelously efficient tool. I am able to post on Facebook, Instagram, Twitter, and LinkedIn all in the same place, and it saves me a lot of time. The content calendar option is excellent and allows us to plan the social strategy beforehand. The tracking of different streams, such as brand mentions and competitor activity also occurs naturally making sure that we do not drop a beat in our social engagement activities. **What do you dislike about Hootsuite?** I have discovered that the in-house analytics are good, but they may be simplistic to get really in-depth performance data on basic plans. This process of customizing reports to acquire extremely specific data sometimes can be restrictive and may need an upgrade or supplementary tools. **What problems is Hootsuite solving and how is that benefiting you?** We would often find ourselves in a lot of trouble trying to manage social media in bits, switching accounts to post and comment. Prior to Hootsuite, our team was squandering hours scheduling each post manually and had regularly missed crucial customer interactions. Hootsuite now unites all our social activities. ### 8. Intuitive Analytics Dashboards That Make Campaign Insights Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Hootsuite?** I really like the analytics feature since I work in an analytics role, and it makes it much easier to track performance, measure engagement, and generate insights across campaigns. The dashboards are intuitive and help me quickly identify trends and optimize strategies. It’s a valuable tool for data-driven decision-making and reporting. **What do you dislike about Hootsuite?** there are some files on the SFTP server that i'm using that needs to be refined like the campaign name instead of the campaign ID name this will help a lot in building visualization on reporting platforms like powerbi **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing, tracking, and analyzing multiple social media platforms in one place. Instead of manually pulling data from different channels, it centralizes performance metrics, campaign results, and engagement data into a single dashboard. ### 9. Easy Scheduling, Attachments, and Social Media Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Hootsuite?** I like how easy it is to upload attachments and use the scheduling features. I also love how simple it is to integrate my social media accounts. This software makes it easy to share my work and keep my socials active and up to date. **What do you dislike about Hootsuite?** My least favorite thing is that if you want to modify a post you’ve scheduled to go out across multiple accounts, you have to edit each one individually, or delete them all and create a new post. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes it much easier to keep my social media management up to date. Instead of having to switch back and forth between accounts every time I want to post, I can handle it all in one place. ### 10. Intuitive UI with Robust Analytics for Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Grace B. | Marketing & Communications Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Hootsuite?** I find Hootsuite very intuitive and easy to use. I like being able to select specific time frames to look at data and toggle between amounts of time. I like having both individual platform data and cross-platform data. I also appreciate the calendar view that lets me see everything that's posting on our platforms this week and in past weeks, which helps with planning and organization. **What do you dislike about Hootsuite?** I don't like when data gathered for specific platforms changes, makes it hard to consistently track data on a platform. Give a notice when Hootsuite is going to change a specific data collection type and don't change them often. Makes it easier for the user when those things stay consistent or when more are added but none are taken away. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for posting unified content across platforms, gathering and analyzing data, and meeting platform requirements. It's intuitive, easy to use, and the calendar view aids my planning and organization. ### 11. Great tool for posting social content across multiple platforms collaboratively **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2026 **What do you like best about Hootsuite?** Being able to post content across multiple sites. To schedule content at the appropriate time. The collaborative layout - so you can see colleagues contribution. **What do you dislike about Hootsuite?** Sometimes when I am trying to find a scheduled post, the search-ability is weak. I.e. when I try to ctrl f and find a key word in a post I won't find it - but if i look manually I'm able to find the post **What problems is Hootsuite solving and how is that benefiting you?** I am unaware of any changes that have been made to Hootsuite that have impacted me. I am unaware of any changes that have been made to Hootsuite that have impacted me. ### 12. Comprehensive Analytics, But Some Performance Glitches **Rating:** 3.5/5.0 stars **Reviewed by:** Caroline C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite to manage social media for a B2B company. I like the depth and breadth of the analytics, as I always feel like I get a full and accurate picture. It helps me analyze what's working and what isn't for our content, and the individual post performance is especially helpful as I can see what content resonated with people and what content didn't. The initial setup of Hootsuite was pretty easy. **What do you dislike about Hootsuite?** It can be glitchy generally and won't open or will take a long time to load. Sometimes my scheduled content doesn't save. Sometimes the page just does not load, or the site is down for unknown reasons. I'm not sure how to fix it, it's probably a software or server problem. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage content schedules and analyze analytics, which helps me see post performance and understand what content resonates with our audience. ### 13. Easy Posting, Helpful AI Text, and Reliable Scheduled Posts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2026 **What do you like best about Hootsuite?** Posting is easy, and the AI-generated text is helpful. I also like the scheduled posts feature, along with the option to repost, review, or change the scheduled date when needed. Overall, it’s consistently reliable and performs as expected. **What do you dislike about Hootsuite?** It has been a little tricky to navigate and when a post is timed out or rejected, finding that is also sometimes difficult. Continued use has allowed me to learn the program better. **What problems is Hootsuite solving and how is that benefiting you?** Again, the AI owly text is super helpful in making posts more direct in less words which captures the audience's attention and ensures they get all the info needed in the post. ### 14. Streamlined Social Media Scheduling and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Jenn A. | Social Media and SEO Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like the ease of use of Hootsuite; it's very user-friendly and intuitive. The convenience of having one location to schedule all of our content and review our analytics is a big plus. I find it very convenient to schedule and post from one source, and I appreciate how it compiles analytics and data from all of our social media channels in one place. **What do you dislike about Hootsuite?** I think the integration with other platforms besides the main ones (Facebook, Instagram, X) could be improved a bit. For example, you are unable to link TikTok audios in the platform, which is a core element of posting on TikTok. Google posts are another example; being able to post these in your regular social calendar would be very convenient. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to schedule social media posts across different platforms from one place, and compiles analytics in one location, making it very convenient and user-friendly. ### 15. Streamlined Social Media Management with Robust Features **Rating:** 4.5/5.0 stars **Reviewed by:** Jamilet U. | Webmarketing Project Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Hootsuite?** I like that Hootsuite has so many features and an academy to learn and study cases to replicate what works. It allows me to see more than 100 accounts in one place, which is essential for my position, and I can manage social media efficiently, scheduling posts, automating direct messages, and using boost and ads features. The ability to check analytics and have everything organized in one platform is a huge time-saver. The initial setup was really easy, and I find it user-friendly. **What do you dislike about Hootsuite?** The percentage of engagement rate sometimes feels inflated for me. I try to understand what is the calculation because sometimes I see a post with 600% engagement rate but only 3 likes, and I always wonder why. I write to the help team, and yes I receive explanation but does look inflated. It can be good to have a better vision of the calculation if needed inside Hootsuite, because sometimes I need to go to the original post in admin view to check if it is real or not. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage social media in one place, saving time with features like scheduling posts, managing the inbox, and checking analytics. It keeps all my accounts organized, and I can create content from scratch easily. ### 16. Effortless Multi-Platform Posting with Consistent Messaging **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The ability to post across multiple social media platforms all at the same time and the reassurance that my images are tailored to fit each platform. Ensuring the messaging begin shared is the same across each platform. **What do you dislike about Hootsuite?** I wish that there was a notification of some sort sent to my email to review data and analytics regarding my social media accounts. I also wish that the data was a bit easier to read and share with executives that are not as involved in the social media world as I am but would like to see metrics and performance scores. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving our lack of social media visibility. Before using Hootsuite we would post every couple of days, but now we have a running social media calendar and are on top of sharing BK happenings across multiple different platforms which is strengthening our image in the community. ### 17. Versatile Social Media Tool with Robust Features **Rating:** 3.5/5.0 stars **Reviewed by:** Jyoti A. | Senior Manager - Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Hootsuite?** I like the ease of sharing the interface and the option to create custom reports. There are many prebuilt reporting templates that make it easier to create the reports I want. When I'm reporting, it gives me a detailed structure on what to report on. The user interface is quite easy when scheduling content. I can see the entire week to month and easily navigate from one day to another or access anything saved in drafts. The AI assistant is amazing too. **What do you dislike about Hootsuite?** I think the reporting could be improved as well. I am not able to export the entire dashboard. So many times I am exporting widget by widget. And I need the entire dashboard exported. So that is something that can be improved. Also, it should allow us to add any widget or customize the reporting dashboard as per our wish with restrictions. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes it easy to schedule content, add relevant tags for organization, and access custom dashboards for competition analysis. It also offers sentiment analysis and prebuilt reporting templates, simplifying detailed reporting tasks. ### 18. Effortless Social Media Scheduling, Minor Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** Adam F. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling on social media, and I appreciate how it allows us to seamlessly post across all of our channels. It's very easy to use, which makes my job simpler. I also like the image editing feature, even though it can sometimes be slow to load. **What do you dislike about Hootsuite?** The only complaint I have is posts randomly not going out sometimes, it's not a massive issue. I'd like AI suggestions in the text box for wording etc and grammar correction. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows us to seamlessly post across all of our channels. The social media score is also very good and allows us to see how our posts are performing. ### 19. User-Friendly Cross-Platform Posting with Calendar and Stream Views **Rating:** 4.0/5.0 stars **Reviewed by:** Jill S. | Executive Assistant and Marketing Coordinator, Banking, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Hootsuite?** I like being able to post across different social media platforms easily, and also the option to view on a calendar or on a stream. It's just really user friendly. **What do you dislike about Hootsuite?** I can't really think of anything right now, but I know that I do not take advantage of all it has to offer, and I should take advantage of the opportunity to learn more. **What problems is Hootsuite solving and how is that benefiting you?** Obviously, Hootsuite helps me to schedule social media across multiple platforms. Scheduling posts is a feature that I don't think I could do without! ### 20. Comprehensive Social Media Management with Minor Integration Hurdles **Rating:** 4.5/5.0 stars **Reviewed by:** Leanne P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Hootsuite?** I switched to Hootsuite because I was looking for deeper analytics on social media and more information on what's working, when, and how. I've been really impressed with the program. I like that I can easily push to multiple channels, and it has more integrations with Instagram compared to Loomly. I just like the metrics, and the interface is smooth and easy to use. There are a lot of options to plan stuff out, and I really like the whiteboard feature for saving my ideas. Hootsuite serves as a one-stop shop where I can schedule everything and be confident I'm working with the current trends. I don't have to spend time posting to different channels because of the many integrations available, which helps me time things out just right. **What do you dislike about Hootsuite?** I've had a really hard time getting Google Business connected. It took me a while to get my Instagram metrics connected even though I had everything correctly connected. I would have liked a little more training. It would be good to have more onboarding. Maybe there was more, and I didn't take advantage of it. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite gives me deeper social media analytics and helps me manage posts across channels easily, saving time with its multiple integrations, especially Instagram. I like its smooth interface and planning options, including a whiteboard for ideas, making it a one-stop shop for scheduling content. ### 21. Efficient Scheduling with Minor Browser Issues **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor L. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Hootsuite?** I like that Hootsuite makes scheduling in advance very easy, allowing me to schedule an entire calendar and free up time. It really helps me manage our organization's social media accounts across 3+ profiles, making it easy to balance those accounts. I appreciate the ability to preview what the post will look like. The analytics are incredibly helpful to determine what works and what doesn't with our audience, and the filtering makes this process even more effective. Setting up Hootsuite was very easy, taking less than 20 minutes. **What do you dislike about Hootsuite?** Hootsuite has chronic trouble working with Safari. The website will not load on Safari, so I have had to switch to Chrome to use the programs. It freezes and won't connect to any of our accounts. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage social media for 3+ accounts. It makes scheduling easy, freeing up my time. The calendar view helps balance posts, and analytics show what resonates with our audience. ### 22. Time-Saver with Rich Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2025 **What do you like best about Hootsuite?** I love that Hootsuite saves me a lot of time and allows me to schedule posts to launch exactly when I want them to. It's very user-friendly and intuitive, which makes navigating it simple. I appreciate the extensive data it provides, such as viewer numbers, engagement stats, trends, and best times to post, which help me think of better ways to engage our audience. Setting up Hootsuite was very easy; I did it myself without much assistance. **What do you dislike about Hootsuite?** Sometimes the photo dimensions make it challenging to post. Cropping can be challenging and keeping the photo large enough to see. I like to be able to reorder the photos once I upload them. That seems to have gone away. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saves me a lot of time by allowing me to schedule posts. It's user-friendly and provides valuable data, like viewership and engagement trends, helping me engage our audience better. ### 23. Hootsuite for Multiple hospitals **Rating:** 4.5/5.0 stars **Reviewed by:** Sam M. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Hootsuite?** You can manage multiple social media accounts from one dashboard. It has helped us keep track of in hospital reward programs for employees as we reward them for helping us with social media pictures. **What do you dislike about Hootsuite?** Some essential features like analytics, team collaboration, or multiple users are only available on more expensive plans. It would be nice for it to be included in all of the plans. **What problems is Hootsuite solving and how is that benefiting you?** Inconsistent Posting and Missed Opportunities Problem: It’s hard to maintain a consistent posting schedule, especially across platforms and time zones. Benefit: The scheduling feature allows you to plan and automate posts, ensuring a steady flow of content — even when you're offline or busy. ### 24. Easy Social Media Scheduling, Pricey for Small Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah R. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2026 **What do you like best about Hootsuite?** I liked how easy it was to navigate the Hootsuite platform, which was really convenient. I also appreciated the ability to easily check on the performance of my posts. Additionally, using Hootsuite to monitor social chatter helped me understand how people are responding to topics related to my posts. Their customer service was excellent during setup, really made me feel valued and guided me through the process. **What do you dislike about Hootsuite?** I found the price to be expensive. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solved my problems of scheduling social media posts months in advance and managing tasks with a small team of only myself. ### 25. Hootsuite Makes Social Scheduling and Team Coordination a Breeze **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** We use Hootsuite so our small nonprofit team can coordinate our social media presence and it has been so helpful. We review our social performance score regularly to see how we are doing and use the calendar function so we aren't doubling up on posts accidentally. **What do you dislike about Hootsuite?** We sometimes have problems with connection or finding tags when posting through Hootsuite and have to go to the platform to post directly. This seems very platform specific and is likely happening as the platforms issue updates. **What problems is Hootsuite solving and how is that benefiting you?** We have a small, quick acting team located across the US, and Hootsuite helps us know what the others on our team are doing. We can easily look at the calendar function and know what has already been scheduled and when there may be a free time slot available for content. ### 26. Powerful Cross-Team Planning and Analytics, but the UI Can Feel Busy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2026 **What do you like best about Hootsuite?** Cross team planning that allows me to see what other team members are planning and plan accordingly. also like the comprehensive analytics across different platforms and posts. one stop shop. been more interested in the search analytics too **What do you dislike about Hootsuite?** sometimes the ui feels a bit complicated/ a lot is happening at once. i have to jump between tabs, check/uncheck filters, lots of clicks to get to where i need **What problems is Hootsuite solving and how is that benefiting you?** it is solving cross functional team planning and collaboration. it is easy for me to edit and draft posts on the calendar function and gives me good insights about my posts and time to publish ### 27. Great Post Planner View **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The planner interface is really helpful in seeing the week ahead and scheduling posts. It's great to have the Owly GPT AI support to help with content ideas. The integration of other channels is smooth, allowing us to track our performance across our many channels. It's a reliable tool in our marketing department. It's a good tool to naviagte and there's always support to helo with any issues. **What do you dislike about Hootsuite?** The pricing feels pretty high, especially compared to other tools out there. What’s more frustrating is that you have to pay per user—so as soon as you add more people to your team, the cost starts climbing quickly. **What problems is Hootsuite solving and how is that benefiting you?** It's solving our scheduling issue. This way the whole team can see what posts are planned for the week ahead. It's helpul to see our analytics as well- especially when you now have to pay to see your X analytics ### 28. An easy way to manage Social Media Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine E. | Director, Member Relations, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2017 **What do you like best about Hootsuite?** I love that I don't have to come up with unique content for each individual Social Media Account that I manage. I can post to all of them seamlessly with a click of a button! **What do you dislike about Hootsuite?** Honestly really nothing - it seems like it's the easiest way to get a message out across multiple platforms quickly. It makes everything quicker and more consistent. **What problems is Hootsuite solving and how is that benefiting you?** It saves a lot of time for our employees and keeps messaging consistent where as if we post to multiple platforms all willy nilly it may be inconsistent ### 29. Great platform for managing multiple brand channels daily **Rating:** 4.0/5.0 stars **Reviewed by:** Kira W. | Global communications director, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Hootsuite?** With the unified multi-channel publishing queue we can push marketing campaigns to global networks in no time. Great analytics modules produce accurate performance metrics that allow us to judge any visitors' interaction with us accurately. **What do you dislike about Hootsuite?** The costing is steep, but does not offer value for medium-size enterprise teams. The continual changes in the interface change how we do things and cause annoying interface glitches. **What problems is Hootsuite solving and how is that benefiting you?** Dealing with multiple logins for a dozen corporate profiles was cumbersome and slowed down critical communications. Having all social channels in one single social dashboard even eliminated manual posting errors and cut down weekly administrative workload. ### 30. Efficient Scheduling with Room for Growth **Rating:** 3.0/5.0 stars **Reviewed by:** Keri O. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Hootsuite?** I like that with Hootsuite, I can schedule posts without having to repeatedly return to each social media platform to post. I also get notified of holidays, which is useful. I appreciate the free trainings that provide info about what's trending every year. The feature suggesting the best time to post is helpful because I can identify peak times for posting. The initial setup was easy, which made getting started with Hootsuite smooth. **What do you dislike about Hootsuite?** I have to reconnect accounts over and over again. Also, I need a way to schedule YouTube contents, but Hootsuite is not allowing that yet. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts across multiple social media without revisiting each one, and I get notified of holidays. The free trainings keep me updated with trends, and it suggests the best posting times, helping me identify peak times. ### 31. Hootsuite Keeps Our Content Calendar Organized and Performance Easy to Track **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Hootsuite?** The scheduling and content calendar keeps our team proactive instead of reactive. We manage multiple venue accounts and Hootsuite makes it easy to stay organized, track what content is performing, and adjust what isn't working without things falling through the cracks. **What do you dislike about Hootsuite?** The pricing feels steep for smaller teams and the cost adds up quickly when you need access across multiple users. The interface can also feel cluttered and a bit dated compared to newer tools, and the analytics reporting could be more intuitive without needing to dig through multiple menus to find basic insights. **What problems is Hootsuite solving and how is that benefiting you?** Before Hootsuite we were posting reactively with no real consistency across our venues. Now we can plan content weeks in advance, keep multiple brand accounts organized in one place, and actually see what's driving engagement. It's saved time and made our social presence a lot more intentional. ### 32. Effortless Multi-Platform Posting with Smart AI Hashtag Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Hootsuite?** The ease at which I can post on numerous platforms which saves so much time. I like the use of AI to find the best and most relevant hashtags that fit the post and gain traction. **What do you dislike about Hootsuite?** Sometimes it is difficult to reconnect social profiles that were connected before, however this could be more of a social media problem. Nothing else really, it is easy to use. **What problems is Hootsuite solving and how is that benefiting you?** Time management, I have so much more time to spend on other areas of the business. It's great to schedule posts in advance so I never forget to and I love that Hootsuite advises when best to post. ### 33. Hootsuite’s Intuitive UI and Reporting Make Content Planning a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2026 **What do you like best about Hootsuite?** Hootsuite has the greatest user interface and reporting available. I like its easy-to-use content calendar and the ability to edit each network post as well as duplicate posts quickly. I also appreciate the AI tools that help me create content. **What do you dislike about Hootsuite?** Sometimes my Hootsuite connections on platforms get disconnected frequently. Sometimes my posts are labeled as 'failed' but do post to the network anyhow. **What problems is Hootsuite solving and how is that benefiting you?** I like how they are providing AI assistance in their reporting, making it easier to find the information you are looking for quickly. I also like how they provide content ideas for content creation. ### 34. Intuitive Reporting, Needs Smoother Video Scheduling **Rating:** 4.0/5.0 stars **Reviewed by:** Kelly B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Hootsuite?** I use Hootsuite for social media management, scheduling, and reporting. I like that the reporting is very intuitive, allowing us to differentiate by platform, campaign tags, and other tags. This feature helps us see how a campaign performed holistically and quickly shows all the numbers that contributed. I also appreciate that we can view how each individual platform is doing, all within one platform. I switched to Hootsuite because it is more user-friendly and social-focused compared to Meltwater. The initial setup was very easy for me as I was already familiar with it. **What do you dislike about Hootsuite?** I wish video scheduling was easier. I constantly run into problems. I wish we could add sounds to reels from the Instagram library and from the TikTok library for TikToks. We don't use Hootsuite for scheduling TikToks for this reason. I also wish we could differentiate reporting by regions. For example, we have geotargeted Facebook posts and I don't want those posts in our reporting numbers but we can't do that. I think just smoother scheduling. I always run into server errors somehow, it's just glitchy. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for social media management, scheduling, and reporting. It solves scheduling difficulties and streamlines reporting by using intuitive features to differentiate by platform and campaign tags, helping us see campaign performance holistically. ### 35. Streamlines Social Media Scheduling with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for posting to multiple social platforms and for analytics. I appreciate being able to schedule content across different platforms from the same page, which simplifies my workflow. I find the ability to link posts valuable. I also really like the top performing posts feature and the feedback it provides. The time of day to post suggestions is helpful, and I enjoy the reporting and being able to search by different metrics. Setting up Hootsuite was very easy for me. **What do you dislike about Hootsuite?** I get my manager to approve my posts by scheduling them herself. Sometimes if I choose a time of day in the draft, she can't get into the draft after that time to edit/approve. She ends up duplicating the post to get around that. **What problems is Hootsuite solving and how is that benefiting you?** I can schedule content across multiple platforms from the same page and get insights on top-performing posts and feedback. ### 36. Saves Tons of Time with Bulk Scheduling and Social Listening **Rating:** 4.5/5.0 stars **Reviewed by:** Priya S. | Content Creator, Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about Hootsuite?** Hootsuite still makes my day to day work easier. I manage social media for multiple clients and bulk scheduling features saves me a lot of time. Being able to plan content in advance keeps me organized and social listening tools are still useful for tracking trends and audience conversations. **What do you dislike about Hootsuite?** I'd really like to see better support for platform specific features, especially for Instagram. Things like trending audio. Certain reels tools still require me to switch apps. **What problems is Hootsuite solving and how is that benefiting you?** It helps me handle multiple client accounts without things getting messy. I manage everything in one place. It makes my work more organized and easier to handle. ### 37. User-Friendly Planner and Helpful AI Hashtag & Alt Text Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Megan P. | District Public Relations Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** Hootsuite is very user-friendly. I really like the Planner tool because it lets me see everything I have scheduled in advance, and I also appreciate the AI capabilities for generating hashtags and helping with alt text. **What do you dislike about Hootsuite?** Sometimes the photo aspect ratios turn out weird, and I only notice after I’ve already posted. I also wish there were a search feature so I could easily find posts I’ve already shared. **What problems is Hootsuite solving and how is that benefiting you?** It helps me with scheduling posts for a variety of platforms whereas before I would have to schedule or post live within each platform. I also appreciate the analytics software. This is specifically helpful with year end reporting. ### 38. Seamless Monday.com Integration and Helpful Scheduling Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Madison F. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Hootsuite?** I use Hootsuite as our team's primary social media manager to plan and schedule our company posts. I appreciate that Hootsuite integrates with Monday.com to seamlessly work between the two. Having recommended key times to post is very helpful, and the support we received during onboarding was great. **What do you dislike about Hootsuite?** At times, our social account integrations experience disconnection errors which is frustrating, but they are honestly typically easy to fix. I don't have any hard complaints. **What problems is Hootsuite solving and how is that benefiting you?** It helps us manage our social media accounts efficiently and months in advance, which saves me a significant amount of legwork. It also provides a centralized reporting hub to see analytics. ### 39. Easy Social Scheduling and Analytics in One Place, with More Integrations to Explore **Rating:** 3.5/5.0 stars **Reviewed by:** Vincent F. | Customer, Marketing & HR Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** It’s very easy to schedule posts for different social media platforms, and you can connect them quickly through solid integrations. I also like how simple it is to see my social media results and performance all in one place. **What do you dislike about Hootsuite?** In my personal opinion, Hootsuite is a very complete tool. Although I may not be using all of the integrations, I haven’t tried their AI products yet, so I can’t really give an analysis of that part. **What problems is Hootsuite solving and how is that benefiting you?** I like being able to post all my content from one place instead of going through each social media platform individually. I also appreciate that I can set separate posting times. ### 40. Hootsuite Makes Social Media Scheduling Effortless and Saves Us Tons of Time **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie J. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** It makes social media scheduling so much easier - I use Hootsuite for both internal and client SM marketing! I dont know what I would do without it, it saves so much time. **What do you dislike about Hootsuite?** I love it overall, but it would be great if there was an editing feature. There have been some occasions where I have noticed a mistake after posting, and have to go into each SM account to edit or delete a post. **What problems is Hootsuite solving and how is that benefiting you?** It takes away the need to manually schedule any content, and also helps with caption idea with the AI owl function. The integration to all relevant social platforms is a life saver! ### 41. Hootsuite is great for prescheduling social posts. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Hootsuite?** The best thing about Hootsuite is the ability to plan your entire week(s) of social content all in one go. Hootsuite makes it easy to duplicate posts and reschedule when needed. This is crucial when you're managing multiple brands and all their social channels. **What do you dislike about Hootsuite?** My biggest complaint with Hootsuite is that I receive far more 'failed to post' notifications than I should. It seems like every week, a scheduled post seems to fail, and I have to reschedule the post. There is usually not any indicator as to why the posts fail either. Their customer service is lacking as well. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is a major time-saver. It offers AI features to help you create content, and schedule all your posts in advance. This allows for busy users to get valuable time back in their weekly schedule, knowing that social media management is taken care of. ### 42. Streamlined Social Media Management with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Leneé T. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Hootsuite?** I like how Hootsuite solves the problem of planning content. It allows me to plan content weeks out and I appreciate the function of sometimes coming up with captions for the content. I also enjoy its ability to post to multiple sites at a time. **What do you dislike about Hootsuite?** I think the constantly having to authenticate every single time I sign on on the same computer is a little bit annoying. The things that don't work well is not being able to easily change the skin tone on emojis when I am writing a cup, and the ability to be able to tag or add collaborators on Instagram posts would be ideal. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to solve the problem of planning content. It allows me to plan weeks in advance and post to multiple sites simultaneously, including generating captions. ### 43. Effortless Team Management and Scheduling with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Grace K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** I like Hootsuite a lot because it's the easiest platform for me to understand and work with. It's really nice to be able to work with multiple accounts since it's easy to filter through which ones you're using, and uploading source images and videos is a breeze. I appreciate how easy it is to work with my team. Planning content is easy because it tells me when I should post and what trends it has noticed. I would say I never run into many problems using Hootsuite, which is a big plus. The initial setup was extremely easy, making an account was straightforward, and staying logged in is effortless. **What do you dislike about Hootsuite?** I like everything **What problems is Hootsuite solving and how is that benefiting you?** I find Hootsuite easy to use, making it simple to manage multiple accounts and collaborate with my team. It also simplifies content planning by suggesting optimal posting times and trending topics. ### 44. Streamlined Post Scheduling and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Aagosh S. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Hootsuite?** I majorly use Hootsuite for scheduling my posts, and it helps me schedule them in advance for different countries, considering local times. I also appreciate that it suggests the best timings to post to achieve maximum engagement in particular regions. The platform allows me to extract reports and gain valuable analytics, helping me with end-of-year or midyear reporting and understanding which posts perform well. I can schedule posts up to a month in advance, which frees me from routine tasks and allows me to focus on other marketing areas. The initial setup of Hootsuite was quite good, thanks to the onboarding team that helped integrate our social accounts with the platform. **What do you dislike about Hootsuite?** I think the tagging functionality needs to be more advanced as I'm not able to tag people who are not in my personal account list. So I think if that can be resolved, then I think Hootsuite would become an ideal platform for any marketer to schedule posts. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts in advance, analyze performance through reports and analytics, and tag people in social posts. It helps me post at optimal times for different countries and focus on other marketing duties while managing content effectively. ### 45. Great Value Social Media Scheduler with Easy Cross-Posting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Hootsuite?** It’s a great tool for planning and scheduling social media posts across multiple channels. I can quickly choose which channels I want to cross-post to, and it automatically checks best practices before publishing. Overall, it’s great value for money. The interface is very self-explanatory, so I didn’t need any support to get everything set up. **What do you dislike about Hootsuite?** The scheduler can be quite finicky around video formatting when posting to Meta. Sometimes we have to re-save a file we created without changing the actual size for it to accept it. **What problems is Hootsuite solving and how is that benefiting you?** The main reason we selected Hootsuite is to get a better integration and cohesion across all our social media channels. Hootsuite does this very well. ### 46. Streamlined Scheduling with Robust Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Alyssamarie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Hootsuite?** I use Hootsuite for social media scheduling, brand watch, and creating analytics reports. It's easy to use, and there are a lot of trainings available which help me understand the different features without having to go to different tutorial sites. The information is recent and comes straight from the source. I find the third-party app integration, like with Canva, very helpful because I can access project files directly, eliminating the need to download and re-upload content constantly. Hootsuite efficiently schedules content for all my accounts without having to do it individually, which saves me time from copying and pasting content on each platform's website. **What do you dislike about Hootsuite?** Occasionally, Hootsuite will have errors in posting content, however this does not happen often. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for easy scheduling of content across accounts, eliminating the need to do it individually on each platform. ### 47. Easy Scheduling, AI Creator, and Hashtag Generator Make Posting a Breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about Hootsuite?** The ease of scheduling posts and the ai creator. I love the ease of connecting my social accounts as well. Lastly the hashtag generator makes posting a breeze as well. **What do you dislike about Hootsuite?** I had trouble adding Pinterest. It took quite a few tries to get my account up and running. I also don’t like that I have to post separately there, and I don’t like that you can’t group all your social accounts together. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps us centralize social media planning, scheduling, publishing, and performance tracking across multiple platforms. Rather than managing each channel separately, it gives us a single place to organize content, maintain consistency, and keep an eye on engagement. The biggest benefit is efficiency: it saves time, cuts down on manual posting, improves visibility into what’s going live, and helps us make more strategic decisions using the performance data. ### 48. Social Media for a Small Museum **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Hootsuite?** I appreciate the ability to personalize my statistics downloads. I also enjoy the increased attention to detail in adding reccomended hashtags and different holiday reccomendations for posts. **What do you dislike about Hootsuite?** I think the AI feature isn't really necissary and would like the ability to turn it off as I will occassionally accidentally click it, which does more harm than good. I also dislike the changed formatting where I can no longer drag different posts to go live at a specific time and now must click the file to change the time. It's small, but it does slow me down especially when rearranging a post schedule. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes it easier for me to plan out posts in advance and allows me to easily format and download social media statistics. I also appreciate the suggested holidays that help me make posts that are more fun for the average viewer. ### 49. Streamlined Multi-Platform Posting Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie B. | Director of Public Engagement & Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like that I can streamline all my posts across all platforms in one area. It is extremely easy to do and also easy to edit if needed. Hootsuite also tells you if a post has failed. **What do you dislike about Hootsuite?** The only thing I have found that I dislike in Hootsuite is the AI helper thing when you are coming up with a caption. You have to train an AI model to really accurately give you what you need. **What problems is Hootsuite solving and how is that benefiting you?** Not having to login to each and every platform when you need to post something. That is extremely time consuming. Hootsuite is a one stop shop for posting needs. ### 50. Managing multiple social channels became much easier with Hootsuite **Rating:** 4.5/5.0 stars **Reviewed by:** Emma F. | Social Media Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Hootsuite?** My favorite thing about Hootsuite is how it helps us manage several social media accounts from one dashboard. We handle content for different brands and being able to schedule posts monitor engagement and track performance without constantly switching platforms saves a lot of time. **What do you dislike about Hootsuite?** Some advanced features take a little time to learn and the interface can occasionally feel crowded when managing a large number of accounts.There are also times when I would like more flexibility in lower tier plans without needing to upgrade for certain features. **What problems is Hootsuite solving and how is that benefiting you?** This has improved consistency across campaigns and reduced the amount of daily manual work. The reporting tools also help us understand which content performs best so we can make better decisions about future campaigns. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+05%3A00%3A19+-0500&secure%5Bsession_id%5D=b96d1a30-137c-474b-b8dc-dca1ddd8909b&secure%5Btoken%5D=b95c002cf804c1d3ab6f31b46f0f9b3726ee04e6e1ac4e2415c08daee96a3dcc&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 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[Zoho Social](https://www.g2.com/products/zoho-social/reviews) ## Hootsuite Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Platform Interoperability** - Close Ecosystem API **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - 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Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Hootsuite Alternatives - [Vista Social](https://www.g2.com/products/vista-social/reviews) - 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