Hootsuite is a user-friendly platform for managing multiple social platforms - something that was time-consuming and clunky for our small non-profit to do on our own. It's easy to create posts, customize as needed for different platforms, and schedule well in advance. We like the suggested post times, that has been a helpful feature for us. We use it weekly! Also use the app, which is handy for creating posts when we're on site and want to post time-sensitive info Review collected by and hosted on G2.com.

I wish it automatically saved posts while you were working on them - sometimes I have to walk away, and I forget to save my work as a draft, and then it times out and you lose it. Review collected by and hosted on G2.com.

I like the user-friendly interface and how I can schedule multiple social handles for multiple accounts all within one module. My social marketing has been much more efficient. I also really like the non-profit account, working with strict budgets and small staff this has been a very efficient tool and saved me time AND money. Literally, my favorite tool and I've worked in the marketing industry for over 20 years. Review collected by and hosted on G2.com.

I don't have many dislikes! Maybe my account logs me out after less than a day, and I use it so frequently that I need to be logged in ALL THE TIME :) Review collected by and hosted on G2.com.

Hootsuite makes it easy to manage everything in one place. Being able to schedule content across multiple platforms, monitor engagement, and respond to messages without jumping between apps saves a lot of time. The calendar view is especially useful for planning ahead and keeping content consistent, and the analytics give a clear overview of what’s actually performing so you can adjust your strategy quickly. Overall, it helps keep social organised and efficient without overcomplicating things. Review collected by and hosted on G2.com.

The main downside is that it can feel a bit clunky at times, especially when you’re managing a lot of accounts or trying to move quickly. The UI isn’t always the most intuitive, and some actions take more clicks than they should. Pricing can also be a barrier, particularly for smaller teams or solo marketers, as a lot of the more useful features sit behind higher-tier plans.

Analytics are helpful, but they’re not always as in-depth or flexible as you’d want for more advanced reporting, so you sometimes end up exporting data or using other tools alongside it. Overall, it does the job well, but there are moments where it feels a bit limited or slower than more modern platforms. Review collected by and hosted on G2.com.

What I like most about Hootsuite is having everything in one place. Being able to schedule content across multiple platforms, manage conversations, and track performance without constantly switching between apps saves time and makes managing a social media strategy much easier. I also like the analytics because they help identify what's working and where we can improve. Review collected by and hosted on G2.com.

The biggest downside is the cost and some of the limitations with scheduling and analytics. Certain features feel restricted depending on the plan, and the reporting could offer more flexibility and customization. I’d also like to see better insights into audience growth, engagement, and content performance across platforms without having to pull additional reports. Review collected by and hosted on G2.com.

I love the simplicity and the variety that Hootsuite offers. It’s so easy to use, yet it really amplifies my marketing abilities. I’m able to take something that was just a thought and turn it into something truly strong, and it has trustworthy AI that can do so much. I have recommended it, and I’ll continue to recommend it to other businesses and nonprofits. Review collected by and hosted on G2.com.

Hootsuite isn’t the greatest when you’re working outside the USA. For some reason, I’ve found it tricky to adjust my time zone. Maybe I’m just a boomer (21 years old) and don’t get it, but that’s honestly my only gripe. Review collected by and hosted on G2.com.

It’s very easy to schedule posts for different social media platforms, and you can connect them quickly through solid integrations. I also like how simple it is to see my social media results and performance all in one place. I also like that you can see what the best hours to post are. Review collected by and hosted on G2.com.

Overall Hootsuite is a very complete tool. I’m not using all of the integrations, and I haven’t tried the AI features yet, so I can’t really assess that part. If anything, the pricing is on the higher side for a small team that mainly needs scheduling, and some of the analytics views could be simpler to read. Performance has been fine – no real complaints there. Review collected by and hosted on G2.com.

I value Hootsuite for how effectively it simplifies and streamlines social media management. Having one centralized platform to schedule content, monitor engagement, and track performance across multiple social channels makes managing everything much easier. Most importantly, it provides peace of mind by keeping me organized, on top of deadlines, and less stressed throughout the workday. Review collected by and hosted on G2.com.

When seeking support, the response often consists of links to help articles rather than personalized, hands-on assistance. This can make troubleshooting more time-consuming and delay finding an effective solution. Review collected by and hosted on G2.com.

I have been using Hootsuite for more than 8 years and even after considering other software platforms always have stayed with Hootsuite. It is easy to use, flexible, customizable and reliable for our brands. We are a small marketing department but Hootsuite allows us to do sophisticated posts at any given time. The scheduling is so easy to do and it makes us appear much larger than we are. It is easy to use and open to multiple users. We use it every day for posting to multiple channels. Review collected by and hosted on G2.com.

We haven't found many issues with Hootsuite. The main issue is that the different social media channels change their rules and parameters and Hootsuite has to figure out how to get them connected again - but that being said, it never is for more than a day or two. Review collected by and hosted on G2.com.

I appreciate being able to schedule my posts in advance, which saves me the daily stress of forgetting to publish. The statistics are detailed, flexible, and very comprehensive, saving me a lot of time. Hootsuite is very easy to use: the information and menus are clear, making navigation easy. I can rely on the platform: it works as I expect, without bugs or issues. I also find it more complete and efficient than the platform we used before. Review collected by and hosted on G2.com.

Sometimes, the preview does not show exactly the formatting that will be published on LinkedIn: the text appears a bit narrower than in reality. Since the first three lines of a LinkedIn post are the most important, I would like to know better what information I can include there. Review collected by and hosted on G2.com.

I use Hootsuite for posting to multiple social platforms and for analytics. I appreciate being able to schedule content across different platforms from the same page, which simplifies my workflow. I find the ability to link posts valuable. I also really like the top performing posts feature and the feedback it provides. The time of day to post suggestions is helpful, and I enjoy the reporting and being able to search by different metrics. Setting up Hootsuite was very easy for me. Review collected by and hosted on G2.com.

I get my manager to approve my posts by scheduling them herself. Sometimes if I choose a time of day in the draft, she can't get into the draft after that time to edit/approve. She ends up duplicating the post to get around that. Review collected by and hosted on G2.com.