Hootsuite Reviews & Product Details

It’s very easy to schedule posts for different social media platforms, and you can connect them quickly through solid integrations. I also like how simple it is to see my social media results and performance all in one place. I also like that you can see what the best hours to post are. Review collected by and hosted on G2.com.

Overall Hootsuite is a very complete tool. I’m not using all of the integrations, and I haven’t tried the AI features yet, so I can’t really assess that part. If anything, the pricing is on the higher side for a small team that mainly needs scheduling, and some of the analytics views could be simpler to read. Performance has been fine – no real complaints there. Review collected by and hosted on G2.com.

I value Hootsuite for how effectively it simplifies and streamlines social media management. Having one centralized platform to schedule content, monitor engagement, and track performance across multiple social channels makes managing everything much easier. Most importantly, it provides peace of mind by keeping me organized, on top of deadlines, and less stressed throughout the workday. Review collected by and hosted on G2.com.

When seeking support, the response often consists of links to help articles rather than personalized, hands-on assistance. This can make troubleshooting more time-consuming and delay finding an effective solution. Review collected by and hosted on G2.com.

I have been using Hootsuite for more than 8 years and even after considering other software platforms always have stayed with Hootsuite. It is easy to use, flexible, customizable and reliable for our brands. We are a small marketing department but Hootsuite allows us to do sophisticated posts at any given time. The scheduling is so easy to do and it makes us appear much larger than we are. It is easy to use and open to multiple users. We use it every day for posting to multiple channels. Review collected by and hosted on G2.com.

We haven't found many issues with Hootsuite. The main issue is that the different social media channels change their rules and parameters and Hootsuite has to figure out how to get them connected again - but that being said, it never is for more than a day or two. Review collected by and hosted on G2.com.

I appreciate being able to schedule my posts in advance, which saves me the daily stress of forgetting to publish. The statistics are detailed, flexible, and very comprehensive, saving me a lot of time. Hootsuite is very easy to use: the information and menus are clear, making navigation easy. I can rely on the platform: it works as I expect, without bugs or issues. I also find it more complete and efficient than the platform we used before. Review collected by and hosted on G2.com.

Sometimes, the preview does not show exactly the formatting that will be published on LinkedIn: the text appears a bit narrower than in reality. Since the first three lines of a LinkedIn post are the most important, I would like to know better what information I can include there. Review collected by and hosted on G2.com.

I use Hootsuite for posting to multiple social platforms and for analytics. I appreciate being able to schedule content across different platforms from the same page, which simplifies my workflow. I find the ability to link posts valuable. I also really like the top performing posts feature and the feedback it provides. The time of day to post suggestions is helpful, and I enjoy the reporting and being able to search by different metrics. Setting up Hootsuite was very easy for me. Review collected by and hosted on G2.com.

I get my manager to approve my posts by scheduling them herself. Sometimes if I choose a time of day in the draft, she can't get into the draft after that time to edit/approve. She ends up duplicating the post to get around that. Review collected by and hosted on G2.com.

The analytical tools are top notch and really helpful for reporting. I also really like the design and layout of the software. It is colorful and intuitive. The price is also not terrible given all the updates they do and the new AI integrations. My favorite part is the core of the software which is the calendar aspect. I use that to help me organize my posting schedule. Review collected by and hosted on G2.com.

I still feel like scheduling videos/reels is clunky and awkward, mostly because there is no in-app editing feature. I edit all my videos on my phone so it is cumbersome to have to email the video to myself, download it on my computer, and then upload it to Hootsuite's interface that (in video regard) feels outdated for uploading a quality reel. I wish your phone app was designed differently and you could use all the desktop features on it. I end up manually posting my videos or scheduling them in the Facebook or Instagram app because it is just more straightforward, I can use trending audios directly and I know my video will post exactly how it should. I also would love a more robust search function in the software so I can search for posts I've done using a keyword instead of scrolling through everything. Kind of like a searchable archive. Review collected by and hosted on G2.com.

I like Hootsuite’s data analysis and reports. I use them for my mid-year and end-of-year reports, and I can compare data with the same period in previous years. I find the calendar helpful for drafting posts, especially since it’s the first thing I see when I log in. I also find it helpful when Hootsuite recommends national or international days. I like that I can post across LinkedIn, Facebook, and Instagram, and that other people on my team can access the account and see upcoming drafts. Setup was pretty easy, and support was super helpful when I had trouble connecting our social accounts. Review collected by and hosted on G2.com.

I really don’t like tagging in captions across channels. LinkedIn tagging never works for me, even when the person has a LinkedIn account, so I have to go into LinkedIn after posting and tag them manually. I wish Hootsuite had an AI feature that could tag people or organizations mentioned in a caption. Hootsuite is also kind of expensive, and it took me a hot minute to figure out how to connect our social accounts. Review collected by and hosted on G2.com.

I love being able to schedule my posts ahead of time with Hootsuite. It has greatly helped in ensuring that all of our posts go out on time, and it gives me the flexibility to add things at the last minute. I also like being able to look at performance reports since those numbers are great to show our executive leadership team. Pricing has not been an issue to our leadership team, and the ease of scheduling everything ahead of time makes the price very worth it. I was not at the company when we were initially onboarded and I do not use the AI tools on Hootsuite, so I don't have anything to say there. Review collected by and hosted on G2.com.

I don't find the AI tools on Hootsuite to be particularly helpful or useful. The "enhance with wisdom" feature has never been used on my end. Additionally, there is a small interface bug I believe? Every time I click "schedule" on a post, I am taken back to the "Drafts" section, when I was trying to just do everything from the calendar view. Definitely not a huge deal and I still love to use Hootsuite, it just takes away some of the ease of use, especially when I'm in a good workflow. It's just one extra step to getting all of my posts scheduled for the week. Review collected by and hosted on G2.com.

I use Hootsuite for all of my social media needs and I love it! It allows me to post to multiple platforms at the same time, and I absolutely love that I can program my posts ahead of time, taking the stress out of worrying about timelines and meeting deadlines. Hootsuite is super user-friendly, and I've never had any issues with it. My favorite tool is the planner, which lets me plan my social media posts weeks in advance and I love that it recommends the best times for me to post. The initial setup was super easy too. Review collected by and hosted on G2.com.

For some reason Hootsuite always disconnects to my Instagram account. Its not fun. I've tried to reconnect it, it says it's reconnected but then its not. Review collected by and hosted on G2.com.

I appreciate how Hootsuite makes it easy to do daily posts by allowing me to schedule them with the planner, which saves me more time than I can even imagine. I love the convenience it offers and the ongoing upgrades that assist me in generating ideas. The ease of responding to messages, likes, or clicks is incredibly helpful. Additionally, when my marketing brain is fried due to other responsibilities at the company, Hootsuite helps me with this part of my job. The initial setup was easy, and I've been using it for 2-3 years now. Review collected by and hosted on G2.com.

I could use more training on some of the newer features I haven't even explored yet due to allowing the time. Overall training when you sign up would be nice. Even videos. Review collected by and hosted on G2.com.