--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7383 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7383 scale: '5' date_modified: '2026-08-01' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,383 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews) - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews) - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews) - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews) - Multi-platform (975 reviews) - Social Media Management (885 reviews) - Analytics (851 reviews) - Intuitive (800 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews) - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews) - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. Streamlined Multi-Platform Scheduling with a Clear Calendar and Smart Caption AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** Being able to create and schedule posts across multiple platforms at the same time, along with the clear calendar that shows all planned posts, is really helpful for us. It makes it much easier to avoid double-posting at the same time and serves as a good tracker of what we’ve already published. I also really like the easy-to-use duplicate function, which lets me share a post on another channel without much effort. The AI tool for creating better captions is also very nice. **What do you dislike about Hootsuite?** New Instagram features often aren’t supported quickly enough. For example, through Hootsuite we can only add 10 pictures to a post, while Instagram itself now allows up to 20 pictures in a single post. **What problems is Hootsuite solving and how is that benefiting you?** It’s an amazing tool for keeping track of our team’s work. We can see each other’s planned posts and make sure everything gets done on time. It also helps us adapt posts from our other countries by simply duplicating them and translating the caption. ### 2. Great Social Media Management Tool for Small Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Hootsuite?** I love how easy the platform is to use. Being able to see all the posts from the different platforms all at once in the calendar is just so helpful. Everything is so user-friendly, and the dashboard is great for showing high-level analytics. I also appreciate the webinars because it helps me make better decisions! Also super easy to get into when I first started in the social media world and implemented it throughout my team. Integrating with platforms is easy and I use this every day! **What do you dislike about Hootsuite?** Only downside I've really had is that sometimes it can't find people's/organizations' tags consistently. Mostly that just applies to tags on Facebook or Linkedin since it has to be searched, but it will come up eventually - just need patience. **What problems is Hootsuite solving and how is that benefiting you?** Definitely makes it easier to schedule and plan all my content in the same software without having to go back and forth between the various platforms. And uploading/selecting which images I want to use is easier too. ### 3. A Game-Changer for Social Media Management **Rating:** 5.0/5.0 stars **Reviewed by:** Giselle G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really like that I can see everything all in one platform with Hootsuite. It's a really great tool that makes my job so much easier by having everything in one place. I highly recommend it because I can schedule posts across multiple platforms and different accounts, even the same platform. For example, on Facebook, I can manage three different accounts from Hootsuite, which simplifies everything. I also appreciate the boost feature, especially the ability to boost on a specific platform without toggling back and forth between sites. Plus, the initial setup was extremely easy. Hootsuite has been a game changer for me and our company. **What do you dislike about Hootsuite?** I think the boosting is only on one platform. The LinkedIn boosting doesn't always work as well. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite lets me see and schedule all my posts in one place, making my job easier. I can manage multiple accounts, including boosting posts, without switching platforms. ### 4. All-in-One Social Dashboard That Saves Time and Simplifies Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is how it brings all my social media accounts into one clean, easy-to-manage dashboard. Scheduling posts across multiple platforms saves a ton of time, and the analytics tools make it simple to track performance and adjust strategy. It’s especially useful for staying organized and maintaining a consistent posting schedule without constantly switching between apps. **What do you dislike about Hootsuite?** What I like least about Hootsuite is its high pricing, especially for smaller teams or individuals who don’t need all the advanced features. It can feel expensive compared to other tools with similar capabilities. Additionally, the inability to schedule a first comment along with posts is a frustrating limitation, as that feature is useful for engagement and organization, particularly on platforms like Instagram and LinkedIn. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the problem of managing multiple social media accounts in one place, which can otherwise be time-consuming and disorganized. By centralizing scheduling, publishing, and analytics, it saves me time and reduces the need to constantly switch between platforms. This makes it easier to stay consistent with posting, monitor performance, and respond to engagement more efficiently, ultimately improving overall social media management. ### 5. Streamlined Social Media Management, Despite AI Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really like Hootsuite's easy UI, making it simple to navigate and use. A huge advantage for my team is the wide range of social media channel connections available, which helps us manage our presence across different platforms efficiently. The ability to schedule video content is a game changer for us. Our previous provider struggled in this area, but Hootsuite allows us to plan our content calendar much more effectively. I also appreciate how Hootsuite consolidates our inboxes into one place, streamlining our communication efforts. The initial setup was very easy, especially since we had used Hootsuite before transitioning to another platform. **What do you dislike about Hootsuite?** Sometimes posts fail to send, which is a source of concern. The AI generated copy for posts is completely useless for us, the copy is far too long and quite obviously AI-written. A long way to go there. If the self-hosted AI is expensive to run I'd lose it completely, it adds no value especially when if users wanted AI copy they could turn to ChatGPT or Gemini for a better alternative. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule social media posts, including videos, in advance since native schedulers are poor. It also consolidates our inboxes into one place. ### 6. Efficient Scheduling but Needs Improvement in Tagging **Rating:** 3.0/5.0 stars **Reviewed by:** Ella M. | Digital Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Hootsuite?** I like how Hootsuite tells you the best time to post, and the scheduling is easy. It really saves time for us since we used to manually go into Meta Business Suite to schedule content that was written elsewhere. Plus, setting up Hootsuite was pretty easy. **What do you dislike about Hootsuite?** The location tagging sometimes is off, as well as tagging on Facebook, it pops up with random accounts. I am not sure about the price, but sometimes the performance is bad as it fails to upload. **What problems is Hootsuite solving and how is that benefiting you?** I can write and schedule content in one place, saving time from manually scheduling elsewhere. It also saves time once our client reviews our work and approves ### 7. Streamlined Social Media Management with Fun, Customizable Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Lara S. | Principal, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Hootsuite?** I like the week-view schedule on Hootsuite and find the mobile editing really handy because it allows me to make edits on the go or while traveling. The analytics feature is great as it saves me from counting very boring things, plus it's a lot faster and more accurate. I appreciate how Hootsuite's AI-suggestions for optimum length, hashtags, tone saves lots of time. The initial setup was very easy, just do the digital handshake for each account, and then you're ready to go. Hootsuite is incredibly useful for planning social posts and doing analytics at the end of each month! **What do you dislike about Hootsuite?** I wish it could do Analytics for personal LinkedIn accounts! Wish it could do Analytics for Bluesky!! **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts, optimize and shorten content, find good hashtags, and get analytics. This saves me time and provides fast, accurate data. ### 8. Easy Calendar View and Handy Previews for Quick Content Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The calendar view is very easy to use and lets you see all of your weekly posts on one page, which is by far the simplest way to review everything at a glance. We also really like the preview function on the right-hand side, because it makes reviewing and approving content so much easier. I usually just take a snip and send it on for approval. We could do this directly in the software, but we simply prefer handling approvals via email. **What do you dislike about Hootsuite?** Logging in every time is really annoying, especially since the software can be quite slow. I also find the dashboards very complicated, and I’ve never managed to set one up successfully. The pricing feels high as well. I’ve never had to contact support, and the tool was already set up when I started my job. I used to rely on the hashtag suggestions, but I hardly use them anymore now that PCs are becoming more intelligent. I don’t use the AI suggestions either, because we feel it doesn’t really understand our company. I have used the Canva integration before, but for some reason the designs don’t appear in Canva when I go there, so if I want to edit something I end up having to start all over again. **What problems is Hootsuite solving and how is that benefiting you?** Reviewing and approving posts used to be really complicated and time-consuming. Now we can use the platform to see exactly (with disclaimers!) how the post will look once it’s live on LinkedIn. ### 9. Easy Daily Planner and Helpful ALT Text AI, but Image Loading Can Lag **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** Hootsuite is quite easy to use each day with how the daily planner is set out. At times, the performance can be poor when adding or removing images as the images take a while to load when deleted. The pricing does match the value with the amount of accounts we can have added. No other tools have been used so integrations don't apply to me. Setting up on Hootsuite was quite easy, but there have been no need to contact customer service. The AI feature for ALT text has been great and helps to save time, especially when there are multiple images to add alt text to. **What do you dislike about Hootsuite?** The only downside is when posts fail to post. If there was a way we could be made aware right after scheduling, this would be helpful. For example on weekend posting, we can't get this sorted until the next work day. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is helping to solve the issue of content scheduling. Previously, I had to manually post content which was really time consuming. However, Hootsuite makes this extremely helpful for me now. ### 10. Streamlined Social Media Management with Hootsuite **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for my agency, and I like the fact that the interface has been streamlined over the years. I also appreciate that Hootsuite has listened to the needs of agencies and has improved significantly, now offering most of the functionality that we need for our agency. The integration of more social media platforms over the years, including TikTok and YouTube, is a feature I do like. I also like the high quality of the enterprise solution and how nothing else matches Hootsuite for the amount we pay for streams. The support team is responsive, answering all my calls in a timely fashion and most of the time helping me problem solve, which I appreciate. **What do you dislike about Hootsuite?** Hootsuite can still be very glitchy, with posts sometimes failing to publish. It can be hard to connect certain clients' accounts, and this process could be streamlined. The costs per month are too high for individuals or smaller clients who aren't agencies or enterprises. Also, it does not integrate well (yet) with YouTube shorts and the tagging functionality for Instagram still does not work well and makes the posts fail. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is a one-stop solution for managing all our clients' social media accounts, allowing my team to schedule everything out in one place a month in advance. ### 11. Streamlined Social Media Management, Slightly Improved Analytics Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan M. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like using Hootsuite for scheduling posts for our school accounts, as it eliminates the need to access multiple accounts for similar content. It's easily customizable and everything is organized and scheduled from a single platform. The crop tools are great, making it easy to fit social media specs with just one click, and I don't have to search for individual specs elsewhere. The organizational features, like being able to see what I posted, when, and on which accounts, are really helpful. I can view everything on a calendar, schedule things ahead of time, and even save drafts easily. **What do you dislike about Hootsuite?** Maybe a better analytics portal that tracks clicks, follows, etc. a little better **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite lets me schedule posts for multiple accounts from one platform, saving time and effort. I love its customizable interface, crop tools, and its ability to track posts and drafts on a calendar without needing extra searches for specs. ### 12. Efficient Social Media Scheduler with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like that imagery uploading in Hootsuite is very easy, and the ability to tag products in the scheduling tool for Instagram. I also appreciate being able to share the same content on different platforms without having to recreate it for each platform. Plus, Hootsuite has a good, clean, easy-to-view layout. The initial setup was very quick and easy. **What do you dislike about Hootsuite?** It keeps logging me out of accounts, which is frustrating because I don't manage all the passwords and Google keys myself. This issue is compounded by the fact that the platforms are not all logged in on the PC where I manage Hootsuite. Sometimes, after tagging a product on an image, if Hootsuite doesn't like it, it won't notify me at the time of scheduling. Instead, it just fails to post at the allotted time, and I can't fix it until the next day. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for posting on multiple social media accounts across brands at once. It solves scheduling posts outside work hours and allows easy imagery uploads and product tagging across platforms with a clean, easy-to-view layout. ### 13. Simple, Reliable Social Scheduling with Great Support and Smart Caption Help **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** My company has been using Hootsuite since I started with them, and it has consistently stood out for its pricing and for keeping the product simple enough for anyone to use. I really like the convenience of scheduling all of my social posts in one application. Since we post on almost all social media websites, it’s a huge help that Hootsuite makes it easy to integrate all of our social media accounts in one place, so I’m not constantly going back and forth between accounts. Even when I can’t think of a caption for a post, their OwlyGPT makes it easy not only to generate a caption, but also to generate hashtags based on goals like more reach or impressions. Another big plus is customer support: I don’t have to jump through hoops to reach their customer service team, and they’re prompt and can answer any of my questions quickly. Overall, I can trust it to post my content reliably without worrying about anything bouncing. **What do you dislike about Hootsuite?** My only complaint is that I wish the Analytics tab were easier to navigate. It feels like there’s too much information packed into one area, which makes it harder to quickly find the specific details I need. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite has solved the constant back-and-forth of posting across multiple social media sites. When I’m on a time crunch, it’s much easier to create a post in Hootsuite, get suggestions for the caption, and decide on the best time to publish. ### 14. Seamless Social Media Management with Powerful Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ana B. | Marketing and Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really appreciate Hootsuite for making business social media account management so much easier. It solves the issue of manually uploading posts across different platforms and the built-in analytics are super helpful for my job. I find it user-friendly, which is a big plus for me. I love that I can monitor all my postings from the streams tab, allowing me to see in real time what's working with my content without switching back and forth between different platforms. **What do you dislike about Hootsuite?** I don't like how when i'm creating content in the "create a post" area, if I'm creating a post that will be uploaded to multiple platforms but edit one individual platform's post, I then can't make edits in the overview tab afterwards. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the issue of manually uploading posts to social media platforms. It's user-friendly, allows me to track analytics, and I can monitor postings in real time through the streams tab without switching platforms. ### 15. Streamlined Social Media Management with Analytics Power **Rating:** 5.0/5.0 stars **Reviewed by:** Kate M. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite to manage social media for the company I handle marketing for. I like scheduling posts, tracking analytics, and comparing our performance against competitors. Hootsuite solves having to separately go into all of our social media accounts to post. With Hootsuite, I can do it all at once, which is really nice. I really like the analytics part; I can see analytics for all or each account and select the dates I choose. I also like how you can enter in certain accounts and compare your performance to theirs. I can see what's doing well for competitors and what's not, helping me decide if we should use those ideas. I also like to see how we are doing compared to the industry, social media-wise. **What do you dislike about Hootsuite?** I'd say sometimes when I schedule for some reason it won't post to certain accounts. It normally happens with Instagram but it will be like something went wrong so I have to manually go on Instagram and post it. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage social media efficiently by scheduling posts and tracking analytics. It solves the hassle of uploading to multiple accounts individually and lets me compare our performance with competitors all in one place. ### 16. Centralized Social Media Management Tool **Rating:** 4.5/5.0 stars **Reviewed by:** William C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite mainly to manage and schedule content across different social media channels, which helps me keep track of the editorial calendar and streamline day-to-day communication workflows. It's especially useful for handling recurring campaigns and institutional content. The ability to centralize everything in one place is what I like most, as it makes scheduling, monitoring, and managing multiple channels much more practical with a clearer view. This centralization saves time and makes it easier to keep content aligned across channels without losing visibility of the schedule. Additionally, I enjoy the speed and consistency it provides across different channels; organizing publishing in one place makes the workflow faster and reduces gaps. The initial setup was no problem at all. **What do you dislike about Hootsuite?** One thing that could be improved is the ability to automate the first comment together with the post publication. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage and schedule content across social media, streamline workflows, and maintain speed and consistency across channels, saving time without losing visibility. ### 17. Great Social Calendar, But Facebook Publishing Can Be Unreliable **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the social calendar tool that allows you to schedule posts simultaneously. It has many social channels to choose from to link with your account. **What do you dislike about Hootsuite?** What I dislike about Hootsuite is that when editing an already scheduled post, it will sometimes result in a double post when it's posted. There are also moments when it says it failed to publish to Facebook. Sometimes it did publish and sometimes it didn't. In summary, Facebook posting is unreliable. **What problems is Hootsuite solving and how is that benefiting you?** By using Hootsuite, it solves our team's issue of spending too much time scheduling posts natively on each social platform as well as visibility for the rest of the team. Having posts all in one place prevents other members from scheduling the same thing or at the same time. ### 18. Essential Social Media Management with Room for Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I really like that Hootsuite lets us take a deep dive into our audience engagement and our social media posts to see what works well and what doesn't. The feature where we can duplicate our social media posts without leaving the scheduler is super useful, and we use it on a day-to-day basis. Hootsuite is generally a very top-notch software, and to be honest, we couldn't live without it. **What do you dislike about Hootsuite?** I think more use of the first comment feature should be implemented. It's only available on Instagram, so if it could be available on Facebook, that would be great. For X, formerly known as Twitter, scheduling threads would be brilliant. Also, on Instagram, it would be fantastic if I could see a draft of what the image would look like on my profile before it goes live. Some way to do a LinkedIn bio for Instagram would also be great. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for scheduling social media posts for the month, saving time and enhancing time management. It also solves our analytics issues, letting us analyze social media engagement to improve our strategies. ### 19. Streamlined Social Media Management Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Simran M. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like the layout of Hootsuite and the ability to schedule posts for multiple platforms at once, like Meta, LinkedIn, and TikTok, which saves me time from having to switch between different platforms. I appreciate the auto-generated reports that save me hours since I don't have to spend time on reporting anymore. I can easily track all the metrics I care about, such as engagement rates and reach. The competitor analysis is also useful. The setup was super easy; after watching a video and getting a little show-round, I became a pro in minutes. **What do you dislike about Hootsuite?** It would be good if I could add a product on TikTok like shoppable videos. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite combines scheduling for Meta, LinkedIn, and TikTok, saving me hours. I can manage multiple platforms at once and don't have to spend time manually on reporting, as everything is automated. It tracks engagement rates and reach, making competitor analysis easier. ### 20. Reliable tool for managing multiple social media channels **Rating:** 3.0/5.0 stars **Reviewed by:** Mandy B. | Social Media Managerin, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the centralized management of multiple social media channels in one dashboard. It makes content planning, publishing, and daily community management much more efficient, especially when working in a team. The ability to collaborate, use approval workflows, and keep an overview of comments and messages across platforms saves a lot of time in day-to-day operations. **What do you dislike about Hootsuite?** The main downside of Hootsuite is that the interface can feel quite complex and overwhelming, especially for new users. Advanced analytics are also somewhat limited and often require exporting data for deeper insights. Additionally, the pricing can be relatively high, which may be a barrier for smaller teams or companies. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite primarily solves the challenge of managing multiple social media channels and workflows in one central place. It helps streamline content planning, publishing, and community management, which reduces manual effort and saves time. For me, this results in more consistent posting, clearer team collaboration, and a more structured day-to-day social media workflow, especially when handling several platforms at once. ### 21. An Invaluable Time Saver for Bulk Tweet Scheduling **Rating:** 4.5/5.0 stars **Reviewed by:** Fiona U. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I mainly use Hootsuite for the bulk message upload tool, which has saved us a tremendous amount of time. As a journalist for a media outlet that publishes a lot on social networks, I have to post a tweet every hour, and Hootsuite greatly facilitates this task. I particularly appreciate the time saved for scheduling tweets. Before, we had to schedule everything manually, which was long and tedious. The initial setup of Hootsuite was easy, everything is clear and well explained. Moreover, it has provided me with such a significant time saving that I would probably recommend it to a friend or colleague. **What do you dislike about Hootsuite?** I don't have any particular problem. Or the fact of not being able to schedule two identical tweets. My boss wants us to repost the tweets two or three times. I worked around the issue by writing different tweets. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to save a tremendous amount of time in scheduling tweets, which greatly simplifies my work as a journalist. Previously, manual scheduling was long and tedious. ### 22. Efficient Social Media Management with Minor Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle R. | Digital Content Officer and Videographer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts, the social media inbox, and sometimes the analytics. I like the ability to use the same content across multiple platforms, but also to be able to make small tweaks to posts across different platforms. I like the planner so that I can see exactly what is going out when throughout the week. Hootsuite solves the problem of going to every social media platform separately and having to find their scheduling tool which is often not reliable. If I wanted to put the same content across multiple platforms, I would have to copy and paste the content, alongside media, which would be really tedious. Often in my role, the same post can go across multiple platforms, so this makes the process a lot more efficient. The initial setup was easy to link accounts and verify them. **What do you dislike about Hootsuite?** Sometimes I have videos that are too large to be scheduled into the planner, which means I have to go to the native apps to post. Also, certain features aren't available, like Facebook post collaborations. I've always found scheduling Instagram posts on Hootsuite difficult, because things like collaboration and tagged posts don't work or didn't the last time I tried. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite streamlines social media management by allowing me to schedule posts without visiting each platform. I can efficiently use the same content across multiple platforms, making small tweaks as needed, and plan weekly posts with the planner. ### 23. Streamlined Social Scheduling, Needs Regional Tweaks **Rating:** 5.0/5.0 stars **Reviewed by:** Nicky T. | Compliance & Data Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I love how quick and easy Hootsuite is to use because it saves me a lot of time scheduling and planning our social posts. I also really appreciate the ability to post on all our accounts in one simple upload. Just a click on the accounts I want to post to, and it creates separate posts for each. It seriously couldn't be easier. Plus, the initial setup of Hootsuite was very easy to manage. **What do you dislike about Hootsuite?** It's very much geared towards the US, for example, the international days are more for US than UK users, so it would be great to be a bit more tailored for UK users. The same applies for if you use the Canva functionality on Hootsuite - Canva images are very US focused, but it's a very minor thing for me. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule social posts quickly and easily, saving time and helping with planning by identifying gaps. It simplifies posting on multiple accounts with one click, creating separate posts effortlessly. ### 24. Time-Saving Tool with Powerful Caption Writer **Rating:** 4.5/5.0 stars **Reviewed by:** Beccy M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I use Hootsuite to help plan social media across multiple channels at once, saving us a lot of time, especially since we have a small team. It's much easier and quicker than posting to each account separately. The caption writer is fantastic, providing a starting point on days when ideas don't come easily and helping with consistency, even when different people contribute. The prompts and weekly 'days' are also a great help, and the Owly shortener is useful for avoiding huge links. Additionally, set up of Hootsuite and adding accounts is easy, making management much more straightforward. **What do you dislike about Hootsuite?** One of the limitations is asset management and organization. I would like to add more templates for my team to use, which would help newer team members create more on their own. Additionally, reporting would be better if it went deeper. It can be fairly surface level unless you invest a lot of time in it. I would like to be able to compare against more than 2 benchmarks too. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to plan social media across multiple channels, saving time and making it quicker than posting separately. The caption writer speeds up content creation and helps overcome blank page problems, providing consistency in messaging even with a small team. ### 25. Easy-to-Navigate All-in-One Dashboard with Strong Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The best thing about Hootsuite is the UI / UX, everything is all in one dashboard and easy to navigate. I also really like the analytics feature to see post engagement so that you can track what type of posts do well, and which ones not so well **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that you can't tag a persons profile on Facebook but you can on the LinkedIn post. I also think the pricing could be a little more cheaper than what it is. Another thing I dislike is sometimes I will have to go into each scheduled post and adjust the image size to 4:5 as it doesn't do that automatically (native). **What problems is Hootsuite solving and how is that benefiting you?** The main problem I would say is time management, it saves me a lot of time by allowing me to schedule a week's worth of posts or posts that need to go out in the holiday period when the offices are closed. I can just duplicate and adjust slightly, etc. ### 26. Makes Content Planning and Cross-Posting Across Social Platforms Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Sherie D. | Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2026 **What do you like best about Hootsuite?** It helps me organize my content and schedule it in advanced. It is very helpful when you wanted to post content across your social media platforms because you can post at the same time on different socials **What do you dislike about Hootsuite?** Hootsuite is useful for scheduling, but Instagram Reels posting and real-time engagement are often faster and more intuitive in the native app. But I still love hootsuite for content planning. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps centralize content scheduling, publishing, and social media management across platforms, saving time and keeping content organized and consistent. ### 27. Excellent Scheduling Tool with Some Navigation Challenges **Rating:** 4.5/5.0 stars **Reviewed by:** Emma F. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling Instagram posts, and I find it valuable because it allows me to plan my content in advance. I appreciate being able to see my upcoming posts in a calendar format, which makes it easier to visualize. My favorite part about Hootsuite is the convenience in navigating and scheduling posts, along with the suggested post time features. Being able to schedule posts in advance and create them for the exact date and time I want is very valuable to me. Even though I could do this directly in the Instagram app, I find Hootsuite easier to work with, especially on my computer. The suggested time feature helps ensure I'm posting at a good time. I also like being able to quickly glance at the calendar to see when I have upcoming posts scheduled. **What do you dislike about Hootsuite?** I have found the website hard to navigate on the iPad, and could not find the schedule button. I think putting more time into the development of this would be helpful. Making sure all buttons (save draft, schedule post, pick time) are easily visible. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to plan my content in advance and schedule posts. I like the calendar view for upcoming posts. Scheduling in advance on my computer is easier than using Instagram directly. The suggested time feature ensures I post at optimal times. ### 28. Finally some software for organized posting across different social channels **Rating:** 4.0/5.0 stars **Reviewed by:** Iris S. | Senior e-campaign coordinator, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** The greatest advantage to me is that it enhances planning and constancy in delivery of content. I am able to write posts ahead of time and make sure that they are published at the appropriate time and not required to watch over it. The features will enable me to handle various content streams within a single workflow. It has enhanced my work as I am not so much concerned with time and posting by hand but the quality of content. **What do you dislike about Hootsuite?** One of the things that I would dislike is the fact that it might feel cluttered when managing several scheduled posts and when there are numerous campaigns going on. Although the features are numerous, it may be hard to swiftly look at all of them at a single location. This has impacted my work as I at times take more time to go through the scheduled content in order to prevent errors. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite alleviates the issue of manually having to manage numerous social media accounts. I was required to upload the content on each platform individually, which was time consuming, and inconsistent before using it. And now all is arranged and planned at a single location. This will save me time, as well as enhance coherence in posting. ### 29. Simplifying Social Management Across Multiple Accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** Hootsuite makes it really easy to manage multiple social accounts in one place, which is a huge time saver. The scheduling tools are simple and reliable, and the calendar view helps keep content organised across all our venues. I also like the analytics dashboards, as they give a clear snapshot of performance without needing to dig too deep. It’s a practical, user friendly platform that keeps everything streamlined. **What do you dislike about Hootsuite?** It’s a bit limiting that you can’t automatically publish a first comment with Instagram posts. This makes it harder to include hashtags or additional context without manually going in after posting, especially compared to other tools that offer this feature. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to schedule content across multiple accounts in one place, which is a huge benefit when managing 22 different profiles. It keeps everything organised with a clear content calendar, saves time by planning posts in advance, and ensures consistency across all venues without needing to post manually each day. ### 30. Fast Bulk Uploads and Auto-Sharing, but Pricing Could Be More Competitive **Rating:** 3.5/5.0 stars **Reviewed by:** Mustafa A. | Dijital Medya Yöneticisi, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Hootsuite?** For me, it's crucial to be able to add content plans from different platforms to the calendar via bulk upload from a single platform, and to have automatic sharing enabled. Being able to do this quickly and easily with a user-friendly interface is also important. **What do you dislike about Hootsuite?** I believe pricing should be more reasonable as new platforms that can be developed with AI increase. I don't want to switch to another platform just because of pricing. **What problems is Hootsuite solving and how is that benefiting you?** It provides efficiency when managing multiple startup/personal social media profiles. Time savings, low error rate, mental success. Otherwise, my labor costs would increase, and I would be able to dedicate less time to other value-added developments. ### 31. Streamlined Multi-Channel Scheduling in One Easy Hub **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2026 **What do you like best about Hootsuite?** Its all very streamlined and easy to navigate. I am able to schedule and posts for multiple channels and check imboxes all from one place. it is also easy to navigate for my less tech inclined colleagues. **What do you dislike about Hootsuite?** There are some features missing, like the ability to create a post thread could be helpful for sites like X and Bluesky, I have used work arounds but it would be great to have it built in. **What problems is Hootsuite solving and how is that benefiting you?** It really just centralizes everything. without the platform I would have to draft up posts in a spreadsheet and then create individual posts, and then gather analytics from each platform individually - But with Hootsuite its all there in one place ### 32. Hootsuite Keeps Evolving—New Tools That Save Me Time **Rating:** 5.0/5.0 stars **Reviewed by:** Evelyn C. | Pastry Chef/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love that hootsuite has kept up with the times and has continued to grow and incorporate new tools to improve social media outcomes. As a marketing lead, this saves me so much time and makes me look like a rockstar. **What do you dislike about Hootsuite?** I have not been able to successfully link my YouTube brand account to post video clips. That is probably my least favorite part, which ay be user error. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me and my organization keep up with companies who may have a much larger team dedicated to social media. By not only helping with scheduling, the content editing tools and insights are invaluable to help us continue to grow with limited resources. ### 33. Social Media Management Simplified, but with Size Details **Rating:** 4.0/5.0 stars **Reviewed by:** Amalín B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Hootsuite?** I like that I can have everything in one place with Hootsuite, reviewing conversations across all platforms and managing content and insights. The preview feature and the ability to comment and respond to interactions with our audience are functions I really appreciate. I especially like being able to stay on top of our audience's conversations in real time. It was also easy to set up. **What do you dislike about Hootsuite?** I think I would like the way to schedule content to be easier, right now it sometimes presents problems with the sizes of some posts and I don't understand why. For example, I upload a reel and it accepts it to be scheduled on TikTok or Instagram but asks me to resize it for Facebook, so I go and do a 'resize' and literally change nothing and then it lets me schedule it. That seems to me to be a waste of time. It's not a cheap tool. **What problems is Hootsuite solving and how is that benefiting you?** I can have everything in one place to manage content and review conversations across all platforms. I like the preview and being able to respond to the audience in real time, which keeps us on top of interactions. ### 34. Intuitive for Scheduling, But Pricey with Mobile Challenges **Rating:** 3.5/5.0 stars **Reviewed by:** Austin F. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2026 **What do you like best about Hootsuite?** I use Hootsuite for scheduling social media posts. I like that it is intuitive to use as well as easy to understand. It's extremely nice having so many different platforms on there to post to, which makes the whole process much smoother. It also makes it easy to schedule posts and work with multiple people who may be scheduling posts. Hootsuite helps track progress and ensures everything is getting done as needed. I like that it lets you edit specific things for each platform if you are making a post that is going to multiple places. The initial setup was very easy, just signing into social media accounts and figuring out Hootsuite's navigation. **What do you dislike about Hootsuite?** I don't work on a team of people for scheduling posts, it is a one person job. It is expensive for what it is and since Facebook and Instagram are my main priorities, I can use Meta's free scheduling. Hootsuite can also be laggy at times as well as it is extremely difficult for me to use it on mobile/on the go. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to easily schedule social media posts and coordinate with others, simplifying tracking and task completion. It's intuitive and supports multiple platforms, streamlining our efforts. It lets me customize posts for different platforms, ensuring tailored content. ### 35. Makes Social Media Management Easy and Saves Time **Rating:** 4.5/5.0 stars **Reviewed by:** Priya J. | Social Media Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like most about Hootsuite is that it makes social media management much easier. I use bulk feature a lot for job posting and career campaigns, and it saves me a lot of time. **What do you dislike about Hootsuite?** What... dislike about Hootsuite, nothing much, just sometimes social media accounts disconnect automatically, which affect scheduled posts. That's annoying sometime. **What problems is Hootsuite solving and how is that benefiting you?** We manage career focused content across multiple social media platforms. Hootsuite helps us keep everything organized in one place instead of managing each platform separately. It helps us schedule job related posts in advance, monitor conversations around student careers and opportunities, and stay consistent with our campaigns. ### 36. Effortless Social Media Management with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Zen B. | One World in a New World Podcast Host , Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love the ease of use in Hootsuite. It allows me to have more time to do other things by truncating the time it takes for message creation and distribution. I enjoy writing copy, and the new AI tools make things much easier. The initial setup was really easy for me as I'm pretty adept at tech. I also appreciate being able to integrate Hootsuite with other tools I use like ChatGPT, Canva, OpusPro, and NotebookLM. Additionally, I came back to Hootsuite because as a nonprofit, I enjoy the lesser rate now. **What do you dislike about Hootsuite?** The only complaint I have is access to other networks, like VK, for distribution to other countries. I would like a more global environment with an increase in the number of social networks that one can use. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saves me time and effort by allowing me to create one post and distribute it across nearly all my social networks effortlessly. The AI tools also make message creation quicker, freeing more time for other activities. ### 37. Essential Tool for Timely Social Media Management **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love being able to schedule my posts ahead of time with Hootsuite. It has greatly helped in ensuring that all of our posts go out on time, and it gives me the flexibility to add things at the last minute. I also like being able to look at performance reports since those numbers are great to show our executive leadership team. **What do you dislike about Hootsuite?** Sometimes my photos that I try to schedule for X don't actually upload on the first try after I schedule them. For example, I'll schedule a post for all four of our social platforms at the same time, but the photo for X won't save. I will have to go back in and individually input that image again. Not a huge deal, but it has happened a lot recently, so might be a bug? **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite takes away the pain of individually posting each piece of content and allows me to work ahead of time. I love scheduling posts to ensure timely releases and handling last-minute additions. ### 38. Easy Scheduling and Cross-Platform Analytics, but Pricing, Features, and Support Frustrate **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** Hootsuite has made it simple to gauge analytics across platforms and optimize engagement. The scheduling and editing of content is simple and makes posting content simple. **What do you dislike about Hootsuite?** I am unable to make mass edits to scheduled posts, but instead have to individually edit posts on each platform. Analytics are often not settled until two weeks after I need them. There are glitches in video settings that I often experience. Responding to comments/messages in Hootsuite is more of a hassle than anything. The pricing is astronomical, even for a basic account. Upgrades that may help with some of the issues we face are even more expensive - unnecessarily so. Support requests are simple to make, but it takes extensive back and forth to even get the rep to understand the issue. Once the issue has been explained, they may either tell you that it's unable to be corrected, or they will put in a feature request that you never hear back about. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes scheduling content across platforms faster, and it makes seeing our content schedule/calendar very easy and streamlined for all members of the social team. ### 39. Useful for Multi-Account Management, Needs More Features **Rating:** 3.0/5.0 stars **Reviewed by:** Lauren H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like the simplicity and ease of use of Hootsuite. I appreciate that I can plan my social posts in advance and have everything ready so I don't have to worry about it in real time. The ability to invite collaborators and post content without having to manage it instantly is helpful. I also find the social score feature beneficial, as it lets me see how my posts compare to previous ones and if I need to change the types of social posts I'm doing. Additionally, I like that Hootsuite provides recommended times to post for each account and allows me to manage multiple accounts within one interface. **What do you dislike about Hootsuite?** I wish there was more availability to invite collaborators within Facebook so I didn't have to do that in real time. I also wish there was more that I could do on the side of reels and adding captions within videos. Some of the things that I have to still do native to the Instagram app. As well as I would like to be able to do more with social ads within Hootsuite. **What problems is Hootsuite solving and how is that benefiting you?** I can plan social posts in advance, see a social score to compare my posts, invite collaborators within Instagram, check upcoming holidays, get recommended post times, and manage multiple accounts in one interface. ### 40. Simplifies Social Media Management with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Mirannda D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like how Hootsuite enables me to keep all my content in one place and post the same content across platforms like Instagram and Facebook simultaneously. It's great being able to connect all my social media channels to bulk upload posts instead of creating several different ones. The ability to edit as many times as I need is helpful because not everything is perfect the first time. Scheduling posts ahead of time is a huge benefit since I like planning my content monthly. The initial setup was very easy, and it was a quick learning experience that made me feel like a pro. I haven't had any problems, or found a better system, so we'll continue using it. I also love not having to worry about posting on time because it schedules and posts just like I need it to. **What do you dislike about Hootsuite?** I do not have any issues with Hootsuite, to be honest. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite keeps all my content in one place, allowing simultaneous posting to Instagram and Facebook. I can schedule posts ahead, avoiding the hassle of managing multiple posts, and it allows for unlimited editing, which is great for perfecting content. ### 41. Helpful for Planning & Managing Social Media **Rating:** 5.0/5.0 stars **Reviewed by:** Ashton S. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Hootsuite?** Hootsuite is a great tool for organizing, scheduling, and managing our social media content all in one place. It’s made planning ahead much easier for our team and helps keep everything on track. Occasionally, some accounts disconnect and need to be reconnected, but overall it’s a reliable and efficient platform for social media management. **What do you dislike about Hootsuite?** Hootsuite can be frustrating at times due to reliability and usability issues. Accounts tend to disconnect frequently, which interrupts workflow, and scheduled posts don’t always publish properly. It’s also limiting that Instagram accounts require a connected Meta business Facebook page to function. From a content perspective, the platform isn’t very flexible. For example, you can’t easily reorder images once uploading a post, which slows down the scheduling process. Overall, these issues add extra time to troubleshooting instead of focusing on strategy and content creation. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to work more efficiently and strategically as a social media manager. I can plan content ahead of time, manage multiple accounts seamlessly, and ensure nothing slips through the cracks. It also helps me track performance and optimize content, which leads to stronger engagement, better results for clients, and ultimately more growth across platforms. Overall, it reduces manual work, saves time, and allows me to focus more on creative strategy and high-impact tasks rather than day-to-day execution. ### 42. Effortless Multi-Platform Scheduling with Handy Drag-and-Drop Posting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like how easy it is to schedule posts for multiple social media platforms at a time. I like being able to schedule months in advance and pre-plan posts. I like being able to drag and drop a photo to post, it saves me lots of time. Also, the hashtag and caption area are accessible and great to use. **What do you dislike about Hootsuite?** I wish the analytics section for each platform were more descriptive. The recommended posting times seem to vary by platform, and I’d like to be able to see the specific times for each one. **What problems is Hootsuite solving and how is that benefiting you?** It solves the challenge of planning and structuring social media content for a business. I can create drafts, make edits, schedule posts, and check analytics all in one place. It’s made it much easier to post consistently and build engagement. We used to struggle with keeping a regular schedule, but with Hootsuite we’re able to plan ahead and schedule posts without the last-minute rush. ### 43. Indispensable Tool with Efficient Scheduling and Powerful Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Cori P. | Director of Marketing and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite every single day to schedule social media for the University of Pittsburgh School of Law, and it's a lifesaver, especially since I'm the only person managing the marketing and communications for the whole law school during a hiring freeze. Without Hootsuite, I really wouldn't be able to keep up with social media, as it's crucial for scheduling posts three to five times a day for multiple platforms like Facebook, LinkedIn, and Instagram. The scheduling feature lets me plan up to two weeks ahead, which is fantastic for managing workload even when I'm on vacation. I'm incredibly grateful for Hootsuite because I truly couldn't do my job without it. The analytics are super impressive, and the way Hootsuite pulls data for different time periods, which is so fast and easy to understand, makes it easy to show the hard work I'm doing and its impact. The bulk scheduling tool is a game-changer for posting across multiple days, making event management and content planning so much easier. Being able to schedule posts from my phone, laptop, or desktop offers great flexibility. The scheduling tool helps me prioritize my day, often allowing me to spend only the first hour on social media rather than five hours. **What do you dislike about Hootsuite?** I find scheduling events more than once sort of difficult. The posts end up in the calendar under one day, and then I have to go into each individual one to adjust the second or third dates. I don't love that. Selecting the time frames for analytic reports is a little tricky. I encounter issues with Grammarly when editing posts on Hootsuite, as accepting changes often jumbles up the text instead of just correcting a word. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite daily to schedule social media, freeing up my time and allowing me to handle multiple roles. It lets me plan posts in advance, saving hours of work. The analytics are fast and easy, helping me showcase my work effectively. ### 44. Smooth Integrations, Reliable Performance, and AI That Streamlines Content Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** The platform stands out for its smooth integrations, making it easy to plug into existing workflows without friction. Performance is consistently reliable, with fast scheduling and seamless handling of being able to schedule stories and post cover updates. Pricing feels justified by the ROI, especially for teams managing multiple accounts and content streams. Support and onboarding are clear and responsive, helping users get set up quickly without a steep learning curve. The AI and intelligence features add real value by streamlining content planning and improving efficiency over time, rather than just feeling like an add-on. I/UX is clean and intuitive, with a logical layout that makes navigation effortless and keeps day-to-day use feeling light and fluid. **What do you dislike about Hootsuite?** Often, it fails to post some of my scheduled posts on Instagram or Facebook and doesn't tell me why. I'd definitely appreciate being informed as to why a post doesn't upload. **What problems is Hootsuite solving and how is that benefiting you?** It's solving the issue of potentially having to take my work phone home and continue working on the weekend and posting on socials manually. The fact that I can schedule weekend posts makes my life hugely easier. ### 45. Time-Saving with Excellent Content Management Features **Rating:** 4.5/5.0 stars **Reviewed by:** Spencer P. | Public Relations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite to schedule and post social media content and build analytic reports to measure success. It saves me a bunch of time and headache by taking away the need to remember multiple logins for several platforms, and having to copy and paste content into each one individually. I really like the ability to reschedule social posts just by dragging the draft to a different day or time within the calendar. I also love the preview on the right side of the draft because it helps me get a feel for how everything will visually come together. It's fairly easy to set up, and I find these features make it valuable for maintaining unified messaging and efficiency. **What do you dislike about Hootsuite?** I wish that I could reschedule multiple posts at the same time. Once I hit the schedule button, they are no longer connected, even if they are the same post, because they are different platforms, so I still have to change each one individually. I also wish that the images I create in Canva through Hootsuite would save to my Hootsuite account. I have made images directly in Hootsuite's Canva integration, but then I can't use it as a template for future posts because it doesn't save it. I would also like if streams and analytics dashboards were easier to manipulate and customize. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule and post social media content and build analytic reports. It saves me time and hassle by eliminating the need for multiple logins and helps maintain unified messaging. ### 46. User-Friendly with Advanced Scheduling Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Tiana S. | Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like how user-friendly Hootsuite is; it's very easy to post and schedule content and reply to comments and engagement on our posts. They're always making updates and introducing new features, which I appreciate. The interface is simple and nice to navigate. I love that I can check Hootsuite every day for community management, multiple times a day, to see who's interacting with our content across different platforms, all in one place, without having to go to Instagram, Facebook, LinkedIn, YouTube, or TikTok individually. It's really nice to have everything in one place so I can respond with a genuine response from our team. Additionally, the initial setup was super easy, connecting all our platforms seamlessly, and I'd give it a 10 out of 10 for ease. **What do you dislike about Hootsuite?** Sometimes the analytics aren't exactly 100%. I do check the native platforms, and sometimes they don't match up. I wish I could rely on the analytics 100% from Hootsuite. Also, sometimes social media platforms will fail, and so my scheduled post will not go, but I don't think that's in their control. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to solve the problem of posting to multiple platforms at once, making it easy to schedule and manage content efficiently from one place. ### 47. Streamlined Social Media Management with Quick Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine W. | Educational Outbound Expert, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I use Hootsuite to plan social media posts for LinkedIn and Facebook, and it helps me get creative and stay organized. I like the Owly GPT, as it helps me with captions a lot, creating different captions quickly for many accounts. This is particularly valuable because I schedule posts for 5 different accounts, and it allows me to get posts scheduled quickly so I can focus my time on other things. The initial setup of Hootsuite was pretty easy, and we were able to connect all of our accounts quickly. **What do you dislike about Hootsuite?** Tagging multiple accounts in one LinkedIn post has caused problems before. It typically works on the first post I schedule, but after that, the accounts I want to tag will not show up as options. For example, I was scheduling a podcast post for LinkedIn and wanted to tag the guests in the caption. After I did it once, it would tell me there was no accounts found with the name I had used before. It isn't a problem that really needs to be improved, but more a bug that needs to be fixed. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to plan social media posts, helping me get creative and stay organized. Owly GPT assists me by creating captions quickly for multiple accounts, saving time and letting me focus on other tasks. ### 48. Simplifying Social Media Management with Hootsuite **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I like that Hootsuite allows me to manage multiple platforms in one place, making it easy to stay organized. It’s very user-friendly for daily use and supports a variety of post types. I also appreciate the preview feature, which lets me see how content will look before publishing, as well as its ability to handle different media formats. **What do you dislike about Hootsuite?** One aspect I find challenging is the analytics section, as it can be difficult to navigate and locate specific information. Because of this, I sometimes end up going directly to the native platforms instead. I also find it inconvenient that accessing certain work accounts requires connecting through my personal account. For example, I’m unable to link our Instagram account if they’re not associated with my personal profile or a connected Facebook account, which means I have to publish directly through the app. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing and organizing content across multiple platforms by allowing me to prepare and schedule posts in advance. This saves me time, as I can reuse and adapt existing content instead of creating new posts from scratch each time. It’s also very convenient to use on mobile, which allows me to quickly make edits or adjustments to posts even when I’m not at the office. ### 49. Effortless Social Media Management with Stellar Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine U. | Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I really like the ease of everything with Hootsuite, from uploads and scheduling to understanding performance. It was an easy platform to learn and it consistently works well. I appreciate how smoothly everything operates with Hootsuite compared to the previous platform I used, which malfunctioned at times. The ability to compare our social presence to competitors and see how our posts perform month over month is great. The analytics provided are easy to access and understand. Also, quickly uploading photos and videos for scheduling is a breeze, and tagging collaborators is easy too. The initial setup was very easy. Overall, it's a reliable tool for scheduling social media posts and reviewing analytics. **What do you dislike about Hootsuite?** I wish I could more easily choose a thumbnail for a video when posting. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for advance scheduling and tagging collaborators, with analytics that are easy to understand monthly. It's smooth to upload media for scheduling. Unlike our previous tool Loomly, Hootsuite offers comprehensive tagging and analytics, enhancing our social media management effortlessly. ### 50. I've been using Hootsuite for years and I've never been disappointed! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Hootsuite?** I really love how user-friendly Hootsuite is. I've trained multiple people on how to use it, and they've picked it up so fast because the site is easy to navigate and organized in a very digestible way. The periodic updates make the site even better, not more confusing, which is really helpful. **What do you dislike about Hootsuite?** Sometimes when I use Hootsuite to schedule videos, it changes the video quality or even makes it distorted. I also wish tagging accounts on Instagram was easier. Instead of the accounts popping up like Facebook, I have to type out every handle individually. **What problems is Hootsuite solving and how is that benefiting you?** I love that Hootsuite keeps everything organized and concise for social media management. The home page delivers all the information I need to know and the calendar helps keep me organized and up-to-date on what we have upcoming. The social media analytics was a game changer. It takes the hard work of data collection and monitoring off my plate. My clients love it, and it helps me redirect my time to focus on the bigger picture and strategy tactics. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+18%3A33%3A51+-0500&secure%5Bsession_id%5D=ec59704e-cdc0-44f7-b0e3-b00b9ea63ad1&secure%5Btoken%5D=d0a7e424016416240926b29e5badde16d3b0e77509fcab264c849d7cd777bd5c&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 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