--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7459 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7459 scale: '5' date_modified: '2026-09-22' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,459 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Hootsuite, enjoying efficient posting and a clean, reliable interface. (1454 reviews) - Users love Hootsuite's **advanced scheduling** , allowing for effective post planning and maximizing engagement across multiple platforms. (1400 reviews) - Users value the **centralized management** of Hootsuite, streamlining social media account management efficiently. (1085 reviews) - Users love the **advanced post scheduling** features of Hootsuite, allowing for efficient planning across multiple platforms. (1066 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Multi-platform (975 reviews) - Users value Hootsuite for its **time-saving features** that streamline social media management across multiple platforms effortlessly. (813 reviews) - Intuitive (800 reviews) - Multiple Accounts (684 reviews) - Easy Posting (603 reviews) **What users dislike:** - Users find the **limited features** of Hootsuite frustrating, especially regarding Instagram feed layout and untagged mentions. (483 reviews) - Users find Hootsuite **too expensive** and suggest more pricing options for small businesses to enhance accessibility. (454 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Users find Hootsuite's **high pricing** restrictive, with fewer features available at lower-tier plans than before. (282 reviews) - Users experience **linking issues** with Instagram, affecting DM automation and overall integration within Hootsuite. (248 reviews) - Users find the **missing features** in Hootsuite limit their automation and integration capabilities, complicating their social media management. (246 reviews) - Publishing Limitations (233 reviews) - Learning Curve (226 reviews) - Improvement Needed (217 reviews) ## Hootsuite Reviews ### 1. Blue Silk™ Catches Your Logo Everywhere Across Social **Rating:** 4.5/5.0 stars **Reviewed by:** Gonzalo S. | Head of Product Innovation, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 08, 2026 **What do you like best about Hootsuite?** It is sifting through information from 150 million sources and more than 30 social networks, including the newer ones such as Bluesky. Whether it's a TikTok video with your logo on the head or ten minutes into a podcast, Blue Silk™ will catch your logo. One enterprise provider saved 3,000 hours per year merely by allowing the system to route it! Blue Silk™ GPT engine powered by the Talkwalker data integration, semantic multi-network unstructured media integrations. **What do you dislike about Hootsuite?** At that point, the focus shifts entirely to how efficient the user interface is. In that critical moment, the design’s smoothness—or its frustrating friction—can determine whether an idea is captured and nurtured successfully, or simply lost amid the shuffle of switching contexts. **What problems is Hootsuite solving and how is that benefiting you?** A high priority ticket will shout at you if not attended to within 30 minutes.​ It's like your own personal search engine, working behind the scenes to find exactly what you need. It essentially composes the 'Boolean search' for you and you tell the AI what you're looking for and it generates the string. Multi-brand social media teams struggle from multi-tab chaos, and are overcome by the lack of communication between up to 250 native social media accounts. ### 2. All Social Channels in One Dashboard for Clear Performance Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor F. | Director of Onboarding, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 08, 2026 **What do you like best about Hootsuite?** We can merge all of our social media channels into one dashboard. This makes it much easier to view our overall success while also extracting individual channel metrics. We can see how our strategy is performing and whether we need to make tweaks to a channel. **What do you dislike about Hootsuite?** I’d say the pricing is a bit of a sore spot. As a small marketing team, we’re working with a pretty limited budget, and Hootsuite ends up taking a good chunk of it. It can also feel overly complex at times. With so many options, tools, and reports available, the learning curve is pretty steep and can be a bit much to take on. **What problems is Hootsuite solving and how is that benefiting you?** Report generation. I can, at the drop of a hat, pull how we are doing overall and feed that to my leadership. When project managers come to me and ask, I can give them specifics on how well their campaigns are performing. ### 3. Powerful, Easy-to-Use Platform That Streamlines Social Media and Boosts Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Ali K. | Operations Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 25, 2026 **What do you like best about Hootsuite?** It has a powerful suite of features that helps us streamline our social media work, increase impressions, and improve performance tracking. It integrates extremely well into our current workflow, and the pricing is reasonable—actually better than competitors. The UI is extremely easy to use, highly performant, and never gives us trouble when navigating. Support has been fantastic, with quick remote assistance whenever we need it, and the AI features keep expanding with every update. **What do you dislike about Hootsuite?** There's little we dislike, thus far we've been extremely pleased with all features. It's increased our impressions and revenue, increased our engagement and helped our team achieve great success. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps to solve all the problems involved with Social Media Management. It helps keep all our reports and tasks in one concentrated location, streamlining the process greatly for our team. It helps cut down on time consuming tasks by offering powerful AI features we love. ### 4. All-in-One Social Media Management Made Efficient with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Minenhle T. | Digital Content Intern, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 11, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** What I like best about Hootsuite is that it lets me manage multiple social media accounts from a single platform. I can schedule posts ahead of time, monitor engagement, track performance with analytics, and collaborate with my team, which makes social media management feel more efficient, organized, and easier to stay on top of. **What do you dislike about Hootsuite?** The biggest downside is that many of the more advanced features require a paid plan. The platform also has a bit of a learning curve for new users, although it becomes much easier to use with regular use and experience. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the problem of managing multiple social media platforms by centralizing scheduling, engagement, and analytics. This helps me save time, stay organized, and make data-driven decisions to improve content performance. ### 5. Hootsuite: A Reliable All-in-One Hub for Scheduling, Engagement, and Team Approvals **Rating:** 4.5/5.0 stars **Reviewed by:** Anupriya K. | Social Media Manager, Photography, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 13, 2026 **What do you like best about Hootsuite?** I've been using Hootsuite for more than 3 years, and it has become a key part of my daily social media workflow. I mostly use it for scheduling content, monitoring engagement through steams board and manage conversations through inbox. The approval workflow is also very helpful because our content, design and support teams collaborate smoothly before anything goes live. **What do you dislike about Hootsuite?** Nothing major comes to my mind. It is working reliably for our team, and we manage most of our social media activities from Hootsuite. It's our ultimate tool for social media. **What problems is Hootsuite solving and how is that benefiting you?** I work for CineLove, a premium wedding photography production house. A lot of customers now reach out through social media instead of email. Hootsuite helps us manage those conversations efficiently, especially inquiries related to photography services and pricing. It helps us respond faster, improve engagement, generate leads and keep our social media process easy across the team. ### 6. Hootsuite’s Streams Dashboard Feels Like a Real-Time Social Command Center **Rating:** 4.5/5.0 stars **Reviewed by:** Ravindranath C. | Senior Site Reliability Engineer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 21, 2026 **What do you like best about Hootsuite?** The standout feature of Hootsuite is its multi-column Streams dashboard, which essentially functions as a real-time command center for all your connected networks. Instead of constantly juggling separate tabs for LinkedIn, Instagram, and X, you can pin live feeds side-by-side to monitor brand mentions, direct messages, competitor activity, and industry hashtags as they happen. Paired with a centralized drag-and-drop calendar and robust team approval workflows, it eliminates the chaos of juggling multiple social media accounts and ensures nothing slips through the cracks. **What do you dislike about Hootsuite?** The steep, escalating subscription prices have priced out most solo creators and small businesses without offering proportional value. Additionally, the interface feels dated, cluttered, and has a steep learning curve compared to cleaner, modern competitors. **What problems is Hootsuite solving and how is that benefiting you?** Problems Hootsuite Solves Platform fragmentation & context switching: Eliminates the chaos of logging into multiple native platforms (LinkedIn, Instagram, X, Facebook, YouTube) separately to post, monitor, and reply. Disorganized publishing schedules: Resolves inconsistent posting and content bottlenecks with a centralized, master visual calendar and bulk CSV scheduling. Slow customer engagement & missed inquiries: Aggregates inbound comments, mentions, and DMs into a unified inbox so customer service queries don't slip through the cracks. Lack of cross-network visibility: Replaces fragmented, native platform analytics with standardized cross-platform performance tracking and ROI reporting. Risk of unauthorized posting: Solves governance issues in multi-user teams by enforcing role-based permissions and draft approval workflows. Direct Benefits Saves 5–10+ hours weekly: Batch-scheduling a month’s worth of content across all channels in one session frees up time for core strategy and creative work. Faster response times: A single triage inbox allows teams to cut response latency on support issues and sales leads significantly. Fewer publishing errors: Approval pipelines prevent typos, off-brand messaging, or accidental live posts before they go out. Data-backed posting: AI-driven "best time to publish" recommendations maximize organic reach and engagement without manual trial and error. ### 7. Streamlined Social Media Management **Rating:** 5.0/5.0 stars **Reviewed by:** Maria Auxiliadora A. | Copywriter, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 11, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** I really like how Hootsuite provides an all-in-one dashboard that allows me to manage, schedule, and monitor all my social media accounts in one place. It makes social media managing and community managing easy. It's also very friendly with account managers, which made our transition from Sprinklr to Hootsuite smoother. The initial setup is easy and friendly, and I didn’t have a hard time at all. **What do you dislike about Hootsuite?** Sometimes the internet runs slow, and things don’t get uploaded fast. Maybe a pre-launch page could help by letting users in the site before starting to program the posts. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for social media managing, programming posts, and reporting. It simplifies managing multiple accounts with an all-in-one dashboard, making it friendly for account managers. The platform makes social media and community management easy, though sometimes uploads slow down with poor internet. ### 8. Hootsuite Streamlines Multi-Brand Social Scheduling and Monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Tracey C. | Head of Sales, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 03, 2026 **What do you like best about Hootsuite?** I've used Hootsuite to manage social media across multiple venues and brands, and it's become a valuable part of my marketing toolkit. What I like most is the ability to plan, schedule and monitor content across different platforms from one place. It saves a significant amount of time and helps ensure that campaigns remain consistent and organised. **What do you dislike about Hootsuite?** While Hootsuite is a strong platform overall, there are a few areas where I feel it could be improved. The biggest challenge is the cost. As your team grows or you require additional functionality, the pricing can increase significantly, which may be difficult to justify for smaller teams or venues with limited marketing budgets. The reporting tools are useful, but some of the more advanced analytics are only available on higher-tier plans. I'd also like to see greater flexibility in creating customised reports. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing multiple social media channels across different brands and venues from a single platform. Rather than logging into each social network separately, I can schedule content, monitor engagement, track performance and manage campaigns in one place. This has significantly improved efficiency and saved time for both myself and the wider marketing team. It allows us to plan content in advance, maintain a consistent posting schedule and ensure that key campaigns are delivered on time. ### 9. All Social Channels in One Place with Handy Canva Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Roshni J. | Social Media Manager, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 22, 2026 **What do you like best about Hootsuite?** I work as social media manager at IAMCREATOR.com. I manage Instagram, LinkedIn and Facebook for them. Having all three in one place makes my day a lot easier. I use content calendar to plan campaigns and keep posting regular. But my favorite part is Canva integration. I design and publish without switching between apps. Reporting also helps me see what's working and what's not. **What do you dislike about Hootsuite?** One thing that bothers me is accounts disconnecting out of nowhere. It's annoying when we have scheduled posts going out and suddenly account needs to be reconnect. **What problems is Hootsuite solving and how is that benefiting you?** At IAMCREATOR we use social media to connect with students and build credibility in the personal development space. Hootsuite lets me schedule content, handle multiple platforms, and check performance all from one dashboard. It saves me time and keeps things organized. It helps to creating content and growing community. ### 10. Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Cassie F. | Sales and Marketing Consultant, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** July 27, 2017 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** I love how you can create all the content in one platform for all clients. It's easy to work with and shows the calendar all in one stop. The onboarding process and simple as well. **What do you dislike about Hootsuite?** The links are no longer able to be shortened through Hootsuite. This affects the content especially with Instagram and the limitations on how many characters can be per post. **Recommendations to others considering Hootsuite:** Bring back the link shortening feature. **What problems is Hootsuite solving and how is that benefiting you?** It helps keeps our business organized and all clients together. I love having all the content in one place and you can look at via list and/or calendar. ### 11. Hootsuite Makes Multi-Brand Scheduling Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Dhriti G. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 11, 2026 **What do you like best about Hootsuite?** I work as social media manager at Difference a small marketing agency and also run my creative studio, Not Another Manager. That means I constantly manage content across multiple brands and platforms. I like most Hootsuite's managing capability in one place. It helps scheduling content that saves lot of time. It makes easy to manage multiple clients. **What do you dislike about Hootsuite?** Some of the premium apps and integrations are useful for managing clients require additional spending. That increase significantly bill. That's not big issue but if premium apps can be free that will help to our small agency. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me keep social media operations organized across both Difference(my full time job) and Not Another Manager(my small agency). Instead of jumping between social sites, I schedule content, engage and reports from a single tool. It saves time and effort. So I can focus on creative part of my job. ### 12. Powerful Social Media Planning and Analytics Across Platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Ollie C. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 31, 2026 **What do you like best about Hootsuite?** I like being able to plan, schedule, and analyze our social media data across all the platforms we’ve added. The different areas of the user interface are easy to identify, although it can feel a bit overwhelming at first. Overall, the data is helpful for planning and integrating into our social media strategy so it can perform well. **What do you dislike about Hootsuite?** The cost is relatively high compared to some of the cheaper options on the market. At times, it can feel overwhelming because there’s so much data available to analyze. I also think a short video or tutorial during account setup would help users understand the platform more quickly. **What problems is Hootsuite solving and how is that benefiting you?** It’s been helpful to integrate all of our social media platforms within our business in one place. It makes scheduling posts simple and easy, especially at the highest-performing and most engaging times for our audience to see them. The ability to create captions and have them refined by AI is also beneficial, particularly when you’re dealing with a creative block, which can easily happen. ### 13. Making Social Media Management Feel Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Ivonne L. | Planning & Distribution Specialist, Manufacturing, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 30, 2026 **What do you like best about Hootsuite?** The platform solves the problem of having to log in and out of different profiles, putting all your content planning, scheduling and performance monitoring on one dashboard. This basic change really makes social media management a lot easier, and some teams say they save as much as 130 hours a year. **What do you dislike about Hootsuite?** Customer support could be better at times, and sometimes you feel like you're talking to a brick wall when you hit a problem, needing much faster, more helpful responses. **What problems is Hootsuite solving and how is that benefiting you?** Basically, it's real time monitoring of specific keywords, mentions and posts across a bunch of networks, achieved by using a variety of social network APIs. It can do Facebook, Instagram and X, for example, and you can extend its functionality through its developer portal. It's a bit like your digital watchtower over the social landscape. ### 14. Effortless Multi-Platform Scheduling and Streams for Managing Multiple Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Simon R. | Business Development Executive, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** The ability to schedule my posts across several (all) of my social media platforms with one scheduling action is by far the best thing about hootsuite. Since I manage a number of different clients, the fact that I can plan out an entire weeks worth of content in one session, while reclining on the couch watching TV, makes it really convenient. The "streams" section is also something I use almost everyday - looking at all of the activity across all of my clients accounts in one screen, as opposed to needing to login to each individual account, takes much less time than I thought it would take when I started. **What do you dislike about Hootsuite?** Price. It is quite expensive, especially when your business is small and then you discover you have to pay more money for a feature you want but cannot access because it is located on the next level of service. That hurts. Also, many times things that seem like they should naturally come with the price tag for using hootsuite will cost you more money, and you may not realize that until after you have signed up. Over the years the interface has become more cluttered and not necessarily in a positive manner - I find myself clicking on two or three options before finding what I am looking for. When you are quickly scanning through to see if anyone has posted anything new and you get logged out, that is frustrating. **What problems is Hootsuite solving and how is that benefiting you?** I no longer have to bounce around between 6 browser tabs, where I could lose track of something. Posting to multiple platforms, keeping track of who says what, and providing reports for clients - all of those tasks are available within Hootsuite and eliminate the need for me to constantly switch back and forth. For larger teams it works similarly - assigning content, approving content, etc., all without a bunch of Slack messaging going back and forth. And since managing social media is mostly about organizing and putting information in one location, that solves most of the problem. ### 15. Hootsuite Amplify Made Employee Advocacy Easy and Scalable **Rating:** 4.5/5.0 stars **Reviewed by:** Monique P. | Global Talent Demand Generation & Social Media Specialist, Marketing and Advertising, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 27, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is Hootsuite Amplify. I had the opportunity to pioneer and launch our company’s employee advocacy program last year, and Amplify played a huge role in making the program successful. It made it easier for employees to access and share curated content, helped increase engagement, and supported us in building stronger employee participation across the program. I also appreciate how user-friendly the platform is, especially when managing and distributing content at scale. **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that some platform-specific features still require me to go natively into the social media platform instead of managing everything directly within Hootsuite. For example, I can’t publish LinkedIn polls or post on Threads through the platform, which can interrupt workflow efficiency when managing multiple channels. It would be great to have more native support for newer features and platforms in one centralized tool. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing multiple social media platforms efficiently in one place. It allows me to schedule and publish content across different channels while also monitoring mentions, comments, and replies in real time. Since I also support brand reputation management, having a centralized platform helps me stay on top of audience engagement, respond faster, and track conversations more effectively. This saves time, improves workflow efficiency, and helps ensure we maintain a positive and consistent brand presence online. ### 16. Great for sharing multiple posts on different social media platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Megan P. | Owner of EmCat Designs, Design, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 23, 2018 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** The ease of scheduling posts and having ONE place to share/market on several social media sites. Allowing me to post and market a lot easier without having to login to multiple Accounts. **What do you dislike about Hootsuite?** Some of the features can be a bit difficult to learn and the pricing is a bit expensive. Also, contacting customer service can be a hassle for any billing related issues. **Recommendations to others considering Hootsuite:** If you are looking for an easier way to share on multiple social media sites without having to go to each site/schedule posts/create posts, Hootsuite might be for you. You are able to schedule posts on several social media sites for several weeks even. I spend one day a week scheduling posts for the upcoming week and it is super convenient for marketing/time management. **What problems is Hootsuite solving and how is that benefiting you?** Marketing on multiple sites is a lot easier with Hootsuite. Can schedule entire week in one day verse having to spend multiple days marketing on each platform individually. ### 17. Convenient, User-Friendly Platform with a Great Content Planner **Rating:** 4.5/5.0 stars **Reviewed by:** Callum S. | Digital Marketer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 26, 2026 **What do you like best about Hootsuite?** Hootsuite's greatest strength lies simply in its convenience. The interface is very user-friendly; it took a very short amount of time to learn it when we first onboarded. I think the value of what you pay for in the subscription fee is very fair, for the sheer amount of features the platform offers alone. My favourite feature would be the content planner, as it is perfect for locating historic posts, as well as keeping a consistent schedule. The AI used to edit captions is good overall, certainly customisable. I have not tested Hootsuite under a heavy workload, due to the nature of what we use it for, however in the time I have used it, I have never encountered a performance-based issue, the platform is fast and efficient. **What do you dislike about Hootsuite?** I wouldn't say that there is any particular downside of using Hootsuite, however, I would say that I have noticed various issues with social media accounts being unlinked from Hootsuite repeatedly, which is quite inconvenient to fix. I couldn't say confidently whether it is a well-known issue or one that is due to integration issues, but it would certainly be the biggest negative experience I've had with Hootsuite. **What problems is Hootsuite solving and how is that benefiting you?** Before Hootsuite, every social media post had to be done manually of course, which by itself in one week of social media posts doesn't save much time. It's only when you look back after using the tool for weeks that you realise you probably wouldn't be able to happily work without it, due to the simple convenience of it. Naturally, tools such as Meta Business Suite offer direct analytics just like Hootsuite can, but at a far more broad lense in my opinion, whereas Hootsuite can give you very detailed insights into social media performance, also solving the problem of vague insights. ### 18. Great tool for handling several brand accounts efficiently **Rating:** 3.5/5.0 stars **Reviewed by:** Patrick P. | Digital campaign strategist, Internet, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 10, 2026 **What do you like best about Hootsuite?** I like how Hootsuite lets us organize multi-channel social media distribution with structured content queues, allowing us to plan promotional changes ahead of time without human oversight. The centralized calendar management is a huge help for preventing duplicate posting mistakes and saves considerable operating hours regularly. I appreciate the unified inbox that gathers mentions and direct messages from every connected profile into one clear display, making customer interaction tracking fast and efficient for my entire team. Hootsuite's unified message aggregation allows our media purchasing team to monitor incoming consumer questions across numerous local channels. **What do you dislike about Hootsuite?** I find the media asset management clumsy when uploading high definition video files using the mobile application. Preview rendering fails regularly during peak afternoon publishing hours, generating irritating delays. Developers must solve the persistent tagging flaws inside the scheduling module promptly. Adding bulk editing tools for existing draft campaigns would alleviate huge operational friction. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for organizing multi-channel social media distribution. It solves disjointed publication schedules by centralizing calendar management, preventing duplicate posts and saving time. The unified inbox makes tracking customer interactions efficient. ### 19. Affordable, Easy-to-Use Social Media Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Melody L. | Marketing and Communications Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 25, 2026 **What do you like best about Hootsuite?** I use Hootsuite for social media management, analytics, and competitor research. I like that I can post ahead of time using the social schedule and track analytics, which helps me make a biweekly report based on our Instagram and LinkedIn analytics. The ability to look at our competitors and see what thought leadership we should share is also valuable. I find Hootsuite very easy to use and appreciate its affordability. The app is a great feature because it allows me to check or edit my posts. The social posting is simple, and I can save drafts if I'm not ready. I value the app functionality a lot because I can double-check my posts and make edits or reschedule without having to log into my laptop. Moving to Hootsuite was easy, and the initial setup was incredibly straightforward. Additionally, the pricing is appealing, which was a factor in switching from Oktopost. **What do you dislike about Hootsuite?** I think that there could probably be more advanced tools like employer advocacy ones and also the tagging sometimes does not work with finding people or companies. **What problems is Hootsuite solving and how is that benefiting you?** I can post ahead on the social schedule and track analytics for biweekly reports. Competitor research is easier, and I can double-check posts and reschedule them from the app. Hootsuite is very easy to use and affordable, enhancing my workflow. ### 20. Your Social Content Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Francisco P. | Energy Consultant, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 29, 2026 **What do you like best about Hootsuite?** We monitor important metrics such as follower growth and post reach, and our Amplify program had a revenue increase of 250% YoY. At the heart of Hootsuite Social OS is our unifying framework. As well as social media platforms like X and TikTok, Hootsuite connects with vital business tools. **What do you dislike about Hootsuite?** ​Sometimes, due to the way social network APIs work, you've got to deal with the frustration of having to reconnect your social profiles. **What problems is Hootsuite solving and how is that benefiting you?** ​​Content teams love the fact that they can get content out there much more quickly and easily, with the AI chatbot dealing with up to 80% of customer service tasks, which makes life so much easier. We keep an eye on important metrics like follower growth and post reach, and our Amplify program has seen a 250% revenue increase year-on-year. ### 21. Easy, All-in-One Content Management with Seamless Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Hootsuite?** I really appreciate being able to manage all of my content in one place. The UX is easy to navigate and feels simple and straightforward. It also integrates seamlessly with all of my platforms, which makes my life a lot easier. **What do you dislike about Hootsuite?** The main downside is the pricing and the feature limitations on the lower tiers. A lot of the analytics tend to be gated behind paywalls. That said, if you’re on a higher-tier plan, it’s great. **What problems is Hootsuite solving and how is that benefiting you?** When I’m managing social media across several platforms, the ability to plan and schedule everything in one place is priceless. I don’t have time to jump from account to account, so I really appreciate being able to manage it all in a single dashboard. And whenever I run into a roadblock, support is consistently helpful. ### 22. All-in-One Social Media Scheduling Made Easy with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Colby D. | Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Hootsuite?** Hootsuite offers everything a social media manager needs in one place. Scheduling posts ahead of time is paramount to alleviate some of the forethought that goes into strategizing. It's affordable for any team, so purchasing Hootsuite should be no issue for anyone. Its AI features are improving over time, and I've found myself using OwlyGPT for more and more content ideas for complex subjects. And the fact that it posts to nearly every social media platform makes it easy to manage everything in one place. **What do you dislike about Hootsuite?** Support is not always quick. Sometimes when I have issues it takes some time to hear back from a representative. I also think the Ai feature could use some work. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is helping me not have to worry about what I'm going to post next week or the week after. It also provides extremely helpful analytics that I use in all of my planning meetings with my team. ### 23. RSS Feed and Bulk Scheduling Make News Posting Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Shanya D. | Social Media Manager, Newspapers, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2026 **What do you like best about Hootsuite?** I manage social media for The Statesman a Delhi based newspaper site, so there's always a constant flow of news posts going out during the day. RSS feed feature is very useful for me because it pulls website posts directly into dashboard and saves a lot of manual work. I also use bulk scheduling pretty often when there are multiple new updates lined up together. It makes my work more manageable during busy day. **What do you dislike about Hootsuite?** A few really useful apps and integrations are locked behind premium addon subscription. Sometimes that becomes difficult because extra approvals are needed internally before we can use certain features, even when they would genuinely help the team. **What problems is Hootsuite solving and how is that benefiting you?** It helps us handle daily news publishing in a more manageable way. Since timing matters a lot in media, being able to schedule posts quickly and manage everything from one site saves time and reduces repetitive work for our social media team. ### 24. Efficient Social Media Management with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Brittney E. | Founder, Recreational Facilities and Services, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 06, 2026 **What do you like best about Hootsuite?** I use Hootsuite to plan and schedule posts in advance, which allows me to alleviate doing so much in one day or even one sitting. It helps me focus on other priorities without worrying about publishing them manually. I love that I don't have those 'Home Alone' moments when a post is due. It keeps me consistent on social media without having to be online when the post gets published. Having my content and performance calendar tracked in one place is great. I also appreciate the analytics that help me understand what's working, what isn't, and how I can improve my strategy. Hootsuite is like a one-stop shop for managing social media, making it organized and efficient. **What do you dislike about Hootsuite?** Hootsuite packs a lot into one platform, which is great, but it can also make it feel a little busy at times. Depending on what I am working on, I occasionally have to click through multiple sections to find what I need. Once things are set up, I will say that it works well, but I think simplifying the interface or making certain tools easier to access would create an even smoother experience. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me schedule posts in advance, easing daily workload and keeping my social media presence consistent. It allows me to manage content in one place, focusing on other priorities, with analytics enhancing my strategy by showing what's effective. ### 25. Intuitive Dashboard and Owly AI Helps Us Execute Campaigns Faster and Add more ai features for analy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 28, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** The Inbox and Owly AI agent have been a great addition. The dashboard is intuitive and easy to get trained on, and it integrates smoothly with other platforms. Overall, it feels like a powerhouse that helps the team execute campaigns faster. The pricing seems reasonable for the time and effort saved **What do you dislike about Hootsuite?** No facebook integration, maybe make the inbox more fluid, it lags a lot also the analytics seem overwhelming at a glance and i think they should add more ai features to it like autoamted reporting on soecific campaigns **What problems is Hootsuite solving and how is that benefiting you?** Fast to implement and easy to use across platforms, it gives our team a one-stop solution for the issues we were facing. It saves a lot of training time thanks to its intuitive design, and the analytics section is straightforward enough for a first-time user to understand. The content calendar is also very easy to use, and it saves time by letting us create and post from a single screen. ### 26. Hootsuite Makes Multi-Account Scheduling and Collaboration Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Eyyüb U. | digital engagement & social media manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 06, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** What I like most about Hootsuite is how it simplifies managing multiple social media accounts in one place. The scheduling tools, content calendar, and reporting features save a lot of time and help keep campaigns organized. It makes collaboration easier and allows our team to publish consistently across different platforms without switching between multiple tools. **What do you dislike about Hootsuite?** Overall, Hootsuite does a good job, but some advanced features are only in higher-tier plans, and analytics customization could be more flexible. I’d also like to see quicker loading in some areas and a more intuitive reporting experience. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing multiple social media accounts and campaigns from one platform. It saves time through scheduling and centralized publishing, improves team collaboration with approval workflows, and makes it easier to track performance. This has helped us stay consistent, work more efficiently, and reduce the manual effort of managing several platforms separately. ### 27. Hootsuite Makes Scheduling and Analytics Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 05, 2026 **What do you like best about Hootsuite?** Hootsuite saves me a lot of time by letting me schedule content in advance across multiple platforms. I also like the recommended posting times and the analytics, which make it easy to track performance and optimize my content strategy. **What do you dislike about Hootsuite?** My experience signing up wasn't the best. I initially subscribed to the Standard plan but quickly realized I needed the Professional plan. Unfortunately, there's no option in between, so it meant an increase of about $200 per month. As a small business owner who works primarily with nonprofit clients, that's a significant jump in cost, but I was prepared to make the investment. The frustrating part was the upgrade process. I couldn't reach support through the live chat because it kept telling me I needed to log in, even though I was already logged into my account. I ended up sending a message through Facebook instead, where someone was eventually able to help resolve what turned out to be an issue on Hootsuite's end. While I appreciated that the problem was fixed, I was disappointed with the customer service experience. Given that the issue wasn't caused by me and I was upgrading to a much more expensive plan, I had hoped there might be some type of discount or goodwill gesture. Instead, the response was essentially, "Sorry, we can't do that," which left me feeling a bit undervalued as a new customer. I previously used AgoraPulse, and their team took the time to work with me directly to create a custom package based on the number of users I actually needed, rather than limiting me to a standard plan on their website. Because of that experience, it was disappointing that Hootsuite dismissed the possibility of a more tailored solution so quickly. Even if a discount or custom plan wasn't possible, I would have appreciated a more collaborative approach to finding an option that fit my business. **What problems is Hootsuite solving and how is that benefiting you?** I manage social media for multiple clients, so having everything in one platform makes my workflow much more efficient. Being able to schedule content in advance across all of my accounts saves me a significant amount of time and helps me stay organized. I also find it much safer than posting directly through Meta Business Suite, where it's much easier to accidentally post to the wrong account or make other publishing mistakes. Hootsuite gives me confidence that everything is going to the right place at the right time. ### 28. Easy to Learn Social Media Management with Powerful Analytics and Teamwork **Rating:** 4.0/5.0 stars **Reviewed by:** Cassie B. | Communications associate, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 20, 2026 **What do you like best about Hootsuite?** I like it because it is very easy to use and learn, as well as teach others. Another reason I like Hootsuite is its analytics features. The platform provides insights about engagement, audience growth, and post performance, which helps users understand what content works best. These tools are useful for improving communication strategies and creating stronger connections with audiences. Hootsuite also supports teamwork by allowing multiple people to collaborate on campaigns and content planning. Overall, I like Hootsuite because it combines creativity, organization, and analytics into one platform. It simplifies social media management while helping users communicate more effectively and professionally online. **What do you dislike about Hootsuite?** The only thing I dislike about Hootsuite is the cost. Many of the advanced features, such as detailed analytics, team collaboration tools, and managing multiple accounts, are only available through paid plans. For students, small businesses, or individuals with limited budgets, the pricing can feel expensive compared to other social media management platforms. The free version also has restrictions that limit how useful it can be for larger projects. I also find that scheduled posts do not always perform as well as content posted directly through social media apps. Some platforms limit certain features when third-party scheduling tools are used, which can affect engagement and content quality. Additionally, occasional technical issues or connection problems between accounts can be frustrating. Overall, while Hootsuite is powerful and professional, its complexity, pricing, and occasional limitations make it less appealing for some users. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the problem of managing multiple social media accounts separately. Without a platform like Hootsuite, users would need to log into each app individually to create posts, respond to messages, and track performance. This can take a lot of time and make it difficult to stay organized. Hootsuite brings everything into one dashboard, making social media management more efficient and convenient. One of the biggest problems Hootsuite solves is time management. The scheduling feature allows users to plan and automate posts in advance, which helps maintain a consistent online presence without needing to post manually every day. This benefits me because it reduces stress and helps me stay organized while balancing school, work, and other responsibilities. Hootsuite also solves the problem of tracking audience engagement and content performance. Its analytics tools provide insights into which posts are successful and how audiences interact with content. This benefits me by helping me improve communication strategies and create more effective posts. Another benefit is collaboration. Hootsuite allows teams to work together on campaigns, approvals, and content planning in one place. Overall, Hootsuite benefits me by saving time, improving organization, and making social media communication easier and more professional. ### 29. Centralized Social Scheduling That Keeps Multi-Channel Campaigns on Track **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 03, 2026 **What do you like best about Hootsuite?** We've been using Hootsuite to manage social media activities across multiple channels, regions, and campaigns, and it has become an important part of our day-to-day workflow. What I appreciate most is the ability to plan, schedule, and manage content from a centralized platform. The calendar view makes it easy to maintain a consistent publishing cadence across channels, while approval workflows help ensure content is reviewed before publication. As someone working with multiple stakeholders, campaigns, and deadlines, having everything organized in one place saves significant time and reduces the risk of errors. **What do you dislike about Hootsuite?** If I could improve one thing, it would be the user experience for some advanced features. Certain reporting options, content customization requirements between platforms, and workflow settings can take time to learn. Performance can also occasionally feel slower when managing large volumes of scheduled content. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps us centralize social media management across multiple channels. It streamlines content planning, scheduling, approvals, community management, and reporting in one place, eliminating the need for multiple tools and manual processes. As a result, we save time, improve team collaboration, maintain a consistent publishing cadence, and gain valuable insights that help optimize our social media strategy. ### 30. Streamlined Workflows - Social Media Content Management and Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Kylie A. | Contributor, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** Streams within Hootsuite are very helpful for organization of content / posts across all social media platforms connected. URL uploading and condensing is seamless when creating social media posts and this aids in overall performance of month-to-month social media content calendar creation. Hootsuite support and onboarding was a breeze and the team members were able to quickly address all areas of concern. The AI capabilities within the platform have been a great overall addition especially in terms of data, analytics, and social media copy creation. Workflow on a day-to-day basis have been improved especially in the areas of quick data pulls, demographic and audience behavior, and content performance. Excellent UI / UX. The integrations of team workflows have been beneficial and the overall pricing for each team member is competitive within industry. **What do you dislike about Hootsuite?** I do not enjoy the lack of API connection to seamlessly upload IG / FB Stories. I also believe there can be improvements at the general level for monitoring team member activity - such as how many times they are logging in, how many times they are viewing streams, and how many times they are generating reports. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the problem of lack of data, reporting, and metrics insights that IG / Meta do not currently have at large. The demographic information and data is more insightful when compared and it is great to be able to lean into Hootsuite on a month-by-month and year-over-year basis across all social media platforms. ### 31. Top Notch Customer Care Backed By A Easy To Use Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Seth M. | Customer Experience & Client Relations Marketing Consultant - Digital & Experientially Focused, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 13, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** Aside from the readily available customer support provided by a dedicated account manager, the platform is relatively straight forward and easy to navigate for the most part. It also connects to my social channels easy for tracking purposes. **What do you dislike about Hootsuite?** Could be a bit more robust in analytics as well as data retrieval. It tends to only pull a limited amount of historical data and not easy to do YoY metrics. I would like it to use AI in this respect to help pull some historical data and use it to compare to our competitors. **What problems is Hootsuite solving and how is that benefiting you?** It helps me put all the content being pushed out via the numerous social channels my team and I manage on a daily basis into one calendar. I can quickly see what content is going out, how often it’s being posted, and which channel it’s on. It also keeps the metrics in one place for easy viewing, and makes it simple to export them to other applications as well. ### 32. Hootsuite Saves Me Hours with Powerful Scheduling, Campaigns, and Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Farming | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 03, 2026 **What do you like best about Hootsuite?** I love the ease of use and interactive design when I go to create a post. I love the way that each of the fields are broken down in an easy to navigate manner especially bulk uploading photos and being able to drag them around and arrange them in the order of my choosing. I also enjoy being able to open up seperate window panes to tweak post copy for different platforms even though I may be putting out a post across many channels on the same content which allows for personalization. My personal favorite features are the use of campaigns and tags. I am a social media manager for one company with many portfolios so the campaigns allow me to utm code our links that ladder up to each portfolio and the tags help my data analysis under each portfolio. For example, we have a Floral portfolio that I utm code our links to, I then can categorize the content with tags such as "Event" or "Award" or anything of that manner. Which leads me into the robust reporting system. I really enjoy how many different metrics I am able to pull and different report styles, being able to pick and choose the widgets that make my reports stand out is priceless. It makes my job easier! Overall, the Hootsuite scheduler and reporting interface save me hours for my job daily so this is not all manual or dealt with in different platforms. The price of the tool is worth the time and energy I save while using it. I am diving deeper into the different AI integrations the platform has as well. My favorite feature is the recommended times to post, which in a previous time, would have taken manual data analysis to come up with. The overall performance of the tool makes it invaluable. I know that I can count on it for all aspects of my work. I do not use integrations currently with my workflow, but am interested in incorporating more. The support and onboarding we got from the team was very helpful in the early days and now it feels like a well oiled machine. I know that I could reach out to a member of the team should I need further help. **What do you dislike about Hootsuite?** I do not have many aspects of the tool that I dislike. I will say two things: I am in the new view of hootsuite and I do not think that it is as user friendly as the old view in terms of navigation. There are times that I struggle to find where I am wanting to go like getting to the analytics and reporting specifically. I also do not love the export options for reports. I do use the excel format quite a bit which is great but if I am looking to export a report that looks designed to stakeholders or higher ups, Hootsuite will export a powerpoint that just has individual graphs on slides and nothing else. I would enjoy a bit more interactivity with the tool before it exports so I do't have to completely redo it in powerpoint or in a pdf which is a pain. **What problems is Hootsuite solving and how is that benefiting you?** Before I was using hootsuite, managing social media was either a manual job or it was split into different tools, or the interfaces that I was using were not user friendly and designed in a way that made my job more efficient. Now with Hootsuite, I can schedule and manage content as well as teams who interact with content and give approvals when needed. As I mentioned before, reporting has also been a huge game changer. We have been hootsuite customers for years now so I have robust data to perform benchmarking and content analysis. Before, I struggled with a workflow that was disjunct with other tools and now I have created efficiencies that ladder up to tracking, copywriting, schedule optimization and reporting which resulted in benefits across our organization like higher engagement results, more time to brainstorm content instead of scheduling. ### 33. Streamlines Social Management with Growing Pains **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 03, 2026 **What do you like best about Hootsuite?** I use Hootsuite for social content scheduling, reporting, organization, and leadership shareouts. I love the reporting suite and think that the way metrics/data is displayed is very user-friendly and digestible. The export feature makes it easy to share out these results in a clean, easy-to-understand way. The initial setup was really smooth, and the account manager I had at the time was helpful! We saw significant cost savings switching from Emplifi, and Hootsuite offers unlimited connections in the platform. **What do you dislike about Hootsuite?** Understanding that a lot of the missing in-platform features rely on API connections, the reporting for platforms like Pinterest and YouTube could be improved to include a lot more metrics that those platforms include. Also, the lack of reporting on Stories (meta channels) is a big miss for us because we use those placements quite quickly. I'd like for there to be more congruent reporting that aligns with other metrics. Things like reach/impressions/clicks on Pinterest could be improved. The post previews are not available in the Planner for YouTube and those 'view' metrics could be better aligned with the data provided from other platforms. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to simultaneously post to hundreds of accounts, tag results for performance reporting, and organize content. The export feature makes reporting easy to share and understand. Competitor insights help benchmark performance, and the content library aids organization based on campaigns. ### 34. Intuitive, Practical, and Easy for Scheduling Posts and Reports **Rating:** 4.5/5.0 stars **Reviewed by:** sergio P. | Regional Marketing Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 30, 2026 **What do you like best about Hootsuite?** Its very intuitive and practical, its not a technical and difficult tool, is very easy to use in every sense, for scheduling posts and getting reports **What do you dislike about Hootsuite?** This might not be directly related to Hootsuite, but when you manage multiple accounts and want to review posts from previous months—or even just check the ongoing content—the layout can feel a bit confusing. That may be more due to my own lack of familiarity than the platform itself. Still, I’m able to navigate it well using the filters. **What problems is Hootsuite solving and how is that benefiting you?** Managing multiple accounts at the same time is much easier with this. As a multicultural organization, we have to deliver content simultaneously across multiple countries, and this simplifies everything. ### 35. An All-in-One Social Media Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica R. | Social Media Strategist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 18, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** Social listening Hootbio A joint inbox for both brands Having all social media platforms managed in one place Easier cross-brand management and collaboration **What do you dislike about Hootsuite?** The only headache is that some TikTok features haven’t been released to Hootsuite yet, so we still have to manage certain things directly through TikTok. **What problems is Hootsuite solving and how is that benefiting you?** Helps us manage both brands and all of our social media platforms in one place. It makes it easier to stay organized, monitor conversations through social listening, and manage messages through a joint inbox. Having everything centralized saves us time, streamlines our workflow, and makes managing our social presence much more efficient. ### 36. High-Performance Scheduling with an Intuitive UI and “Wisdom” AI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 31, 2026 **What do you like best about Hootsuite?** My favorite things about Hootsuite is the performance. I appreciate the ability to publish posts far in advance, and the ability to edit them even after pressing schedule. I also enjoy the UI/UX and find it to be easy to use especially with the built in "Wisdom" AI feature. **What do you dislike about Hootsuite?** I'm not a huge fan of the "create a post" section where you select the accounts you wish to publish to. As a company with many accounts, when it stutters and slows down between selections - it can slow down progress when in a rush. It's not a huge ding, but something that I find repetitively annoying. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite has helped support my social media journey within the company I work for. As an intern, I found the onboarding videos to be informational and helpful in the learning process. I find it easy to use and the in-app integrations are extremely helpful for linking via Instagram, getting ideas and proofing socials via Wisdom, and the in-app analytics. ### 37. Efficient Social Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 30, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** I enjoy using Hootsuite's post scheduler because it lets me write drafts, schedule content, and view an easy-to-navigate calendar for both short-term and long-term planning. The ability to set and forget posts by planning content all at once is great, allowing them to be released on a pre-set scheduled cadence without the need to log in and post live each time. This feature saves me time and makes the workflow much more efficient. The initial setup of Hootsuite was also very easy. **What do you dislike about Hootsuite?** I find the inbox with comments and messages a little clunky, especially when monitoring many accounts. Sometimes accounts will randomly disconnect from my setup, and I have to reconnect or link my social profiles before posting to them. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the issue of logging into multiple platforms by allowing me to post across channels from one place. I enjoy the post scheduler for setting and forgetting posts, which saves time and makes my workflow much more efficient. ### 38. Balanced & Professional - Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Donny P. | Photographer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 16, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the ability to manage multiple social media accounts from a single dashboard. The UI/UX is clean and highly intuitive; the drag-and-drop content calendar has massively streamlined our weekly scheduling workflow. In terms of Integrations, it syncs effortlessly with all major platforms (Instagram, LinkedIn, X) as well as Canva, which saves us from constantly switching tabs. The software’s Performance is exceptionally stable, and scheduled posts go live reliably without lag. While the Pricing / ROI can feel a bit steep for smaller teams, the sheer amount of time saved weekly makes it a worthwhile investment that pays for itself. Additionally, their Support / Onboarding resources were excellent, making it incredibly easy to train our new team members quickly. Finally, the built-in AI / Intelligence features have been an unexpected benefit, helping us quickly brainstorm engaging captions and optimal posting times when we hit a creative block. **What do you dislike about Hootsuite?** What I dislike most about Hootsuite is that the Pricing / ROI has become increasingly difficult to justify for smaller teams, as frequent price hikes don't always feel matched by new value. From a UI/UX standpoint, the dashboard can feel quite cluttered and overwhelming for new users, which slows down the initial Support / Onboarding process. I've also noticed occasional Performance lag when loading heavy analytics reports or uploading large video files. Regarding Integrations, token disconnections happen a bit too frequently, forcing us to constantly re-authenticate our social accounts. Finally, while the platform has added AI / Intelligence features, the AI caption generator can feel a bit generic; it would be highly improved if it allowed us to train it on our specific brand voice and past high-performing posts. **What problems is Hootsuite solving and how is that benefiting you?** Before using Hootsuite, we struggled with a highly fragmented workflow where we had to manually log in and out of five different social platforms to post content, leading to missed postings and inconsistent branding. By implementing Hootsuite, we can now schedule an entire month’s worth of multi-channel content from a single, centralized dashboard. This has resulted in a measurable 10+ hours saved every week for our marketing team and a 25% increase in our overall posting consistency. Additionally, we struggled to track cross-platform analytics efficiently, but now we can generate comprehensive, unified reports with a single click. This has allowed us to quickly identify our highest-performing content and pivot our strategy in real-time, giving us a much clearer picture of our digital marketing ROI. ### 39. Hootsuite Saves Us Time with Easy Scheduling, Smart AI, and Fast Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Christ Church H. | Social Media Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 15, 2026 **What do you like best about Hootsuite?** Hootsuite is a time saver. My team loves the ability to schedule a post once and it's available for all of our social media profiles. It's easy interface is perfect for even the least tech savvy of us, and we enjoy the diagnostic score summary to show where we can improve. The AI integrations helping situations where we can't come up with a creative caption for our post and we also like the inclusion of the non-official holidays on the calendar and incorporating them into our regularly scheduled posts. Onboarding new team members into Hootsuite is a breeze and we're very happy with how fast Hootsuite performs. **What do you dislike about Hootsuite?** It's more of an inconvenience than a dislike, but when our account(s) are disconnected from Hootsuite, we don't always get notified when it happens. But other than that there is no downside. **What problems is Hootsuite solving and how is that benefiting you?** We use Hootsuite to keep track of our social media posts and to see how and when everything is scheduled. We use all ten account spots on our Hootsuite account, and it helps us get a clear picture of where our posts are falling short so we can spot gaps more easily. ### 40. Facilitate Network Management with Scheduled Posts **Rating:** 4.0/5.0 stars **Reviewed by:** Juan Felipe T. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** July 30, 2026 **What do you like best about Hootsuite?** What I like about Hootsuite is that it allows us to post on our social networks without having to enter each one individually; everything is done in a single step. I love that it is a modern tool and it is really easy to make posts. I greatly value the ease of scheduling posts through a calendar, so we can plan ahead without having to enter the tool every day. Additionally, I found the initial setup very simple. **What do you dislike about Hootsuite?** I think it could be improved a bit more in terms of integration with other CRM tools, for example, HubSpot or Salesforce, so that they can be integrated more easily. I would also like an artificial intelligence tool where Hootsuite can provide suggestions regarding the audience we are targeting or certain types of posts, with a kind of feedback without having to analyze much. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows us to post on all our social networks in one step, making it easier to schedule future posts with a calendar. However, the integration with CRM tools like HubSpot or Salesforce could be improved. ### 41. Efficient Scheduling with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Raquel T. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 17, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Hootsuite?** I really find Hootsuite useful for social media scheduling and coordinating posts across departments. It saves time and makes my work process more efficient by centralizing all my info, including posts and copy. I like its easy-to-use interface, which is accessible across many people. Logins are easy to handle, and I appreciate the option to sync many accounts to one account. The setup was super easy, with a quick sharing of logins. **What do you dislike about Hootsuite?** Sometimes it glitches and can at random not upload certain posts, which is annoying, especially on weekends when no one is working. I think they should improve bugs and system updates more often. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite for social media scheduling and coordinating posts across departments. It saves time, makes my work process more efficient, and centralizes all my info, including posts and copy. It's also easy to use across many people. ### 42. Hootsuite - Jobs made easier **Rating:** 5.0/5.0 stars **Reviewed by:** SUHAS G. | Social Media Assitant, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 13, 2026 **What do you like best about Hootsuite?** It makes my everyday job of scheduling posts for my organisation much easier. I can publish across different platforms at the same time, which saves me a lot of effort. I can also monitor performance for each post, making it easier to track which posts are performing best on each platform. The AI feature helps by suggesting good, refined captions. The pricing offers great value, and the support I receive for my day-to-day scheduling tasks is very good. **What do you dislike about Hootsuite?** Sometimes the tagging of posts could cause little bit of trouble while posting same post across different platforms. Let's say we want to tag particular person who is having a very common name then it gets difficult to find that person. **What problems is Hootsuite solving and how is that benefiting you?** The fact that I save lot of time and effort scheduling the posts in advance makes my job easier. I can schedule in whichever time I want. I can use the analytics to try understand how I can improve with my scheduling makes my job even more easier ### 43. All Our Social Accounts in One Place—Hootsuite Makes Scheduling Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 28, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is having all of our social media accounts in one place. The scheduling calendar makes it easy to plan content in advance, review upcoming posts, and maintain a consistent presence across platforms. It saves me time each week and helps me stay organized when managing multiple campaigns and events. **What do you dislike about Hootsuite?** I dislike that Hootsuite often cannot fetch or connect to our social media accounts, causing scheduled posts to fail. I then have to manually publish the content directly on each platform, which defeats the purpose of using a scheduling tool and disrupts my workflow. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing multiple social media accounts and campaigns at once. Its scheduling and calendar features allow me to plan content in advance, organize posts for upcoming events, and maintain a consistent presence across platforms. This saves time and makes it easier to manage our overall social media strategy from one place. ### 44. Easy Post Metrics and Helpful Year-in-Review Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Natalia B. | Copywriter, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 27, 2026 **What do you like best about Hootsuite?** The fact that it is really easy to see the metrics of every post, especially reach and engagement rate. Also, the in-year review was very helpful to compare between years. **What do you dislike about Hootsuite?** I created a Hoobio months ago and it was really useful because it organized the links in a great way, but I haven't been able to change the logo because I don't have that option. **What problems is Hootsuite solving and how is that benefiting you?** This is helping understand the social media posts metrics for the business. It benefits the team in a way that it's easy to keep track and analyze what's working vs what's not ### 45. Scheduling, Engagement & Analytics in One Dashboard That Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** Neha L. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 25, 2026 **What do you like best about Hootsuite?** I've been using Hootsuite for over two years at SocioGlitch, where I manage multiple client and UGC campaigns. I like most is having scheduling, engagement and analytics in one dashboard. Steams are especially helpful because I monitor campaign conversations and reply to comments without switching between different client accounts, which saves a lot of time. **What do you dislike about Hootsuite?** Hootsuite recently launch social os new UI for website. It feels confusing than classic version. I still prefer using the classic layout because it's faster for my daily work. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes it much easier to manage multiple client accounts and campaigns from one place. It helps me stay on top of audience engagement, while the reporting tools make it easy to share campaign performance with clients and keep out workflows at SocioGlitch efficinet. ### 46. Hootsuite Makes Multi-Platform Scheduling and Content Ideas Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Senior Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like that Hootsuite offers all the benefits of scheduling content--I've actually started using it instead of the native scheduling tools that Meta provides because Hootsuite is better. It's also great because all of our scheduled content across multiple platforms can be scheduled/viewed in one place. It also has great AI integrations that help plan hashtags and provide content ideas. **What do you dislike about Hootsuite?** There honestly are no things that I actually dislike. Perhaps a price discount would be nice, but honestly, the pricing is fair for what you get. Or integrating even more platforms? (I'm thinking specifically Substack, since that is one channel we'd like to be able to schedule content for that we're not currently able.) **What problems is Hootsuite solving and how is that benefiting you?** The biggest problem that Hootsuite provides a benefit for is the scheduling tool. We produce a great number of content across channels, and having the ability to "set it and forget it" is much needed. There have been times when other native tools (Meta's Facebook, specifically) have failed in one way or another, or were buggy, and we were able to use Hootsuite without issue as an alternative. ### 47. Helpful Platform for Organized and Effective Social Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** kelsey h. | Program Director, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** One of my favorite features is the recommended posting times, which has really helped improve engagement and take the guesswork out of scheduling. I also appreciate how the platform helps adjust and optimize content while still keeping the original message and ideas I want to get across. The analytics and reporting tools are another huge plus. Being able to easily see which posts are performing well, how much traffic they’re bringing in, and overall engagement trends has made it much easier to understand what our audience responds to. Overall, it’s been a very helpful and user-friendly platform for managing and improving our social media presence. **What do you dislike about Hootsuite?** One frustration I’ve had with the platform is the approval process at times. Occasionally posts are rejected without clear suggestions or feedback on what specifically needs to be changed, which can make revisions difficult. I’ve also run into issues where scheduled posts are still waiting on approval after the planned posting time has already passed. Once that happens, the post essentially expires and the intended timing and engagement opportunity are lost. A smoother approval workflow or clearer notifications around pending approvals would make the scheduling process much more efficient. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps keep our social media organized, efficient, and aligned with our company’s goals and messaging. It saves time through scheduling, performance tracking, and engagement recommendations, while the analytics make it easy to see what content is performing best and what our audience responds to most. ### 48. Scheduling, Reports, and a Unified Inbox That Make Social Reporting Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Noelle P. | Social Media Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like the scheduling tools and the reports feature. It is very helpful when crafting my monthly and quarterly social reports. I also really like the automatic message feature and the combined inbox. It makes my job so much easier! **What do you dislike about Hootsuite?** I do not like that there is no feature to group Facebook profiles together. We have 27 locations that we cross post on and the site usually slows when we select all of them. Being able to select just one group would be fantastic. **What problems is Hootsuite solving and how is that benefiting you?** I am very thankful that Hootsuite provides a reliable service. The last scheduler we had would not post sometimes, and it was very unreliable. I am also thankful for the combined inbox, and the timed automatic messenger. It is very easy to see what comments/messages we have received in one place. When I am out of office, it ensures that our members will receive a response. ### 49. Helpful Upcontent Partnership, and Clear Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Sue F. | Senior Brand Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I love their partnership with Upcontent, it's been really helpful getting current content that fits with my brand's needs. Their reporting dashboards are helpful and clear. I can easily share performance with leaders and provide information quickly. I'm really happy with the level of support the brand offers and the products reliability. **What do you dislike about Hootsuite?** I'm sad to see the end of individual account managers, this was something that was really necessary so many times throughout onboarding and throughout company changes. It felt like I lost a member of my social team. With that said though, I'm still feeling the same level of customer service through my upcontent team. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is helping me identify what posts are performing, and ideate helpful content for my audience. The addition of ow.ly ai has been a huge impact on ideation. The social listening element has been helpful in illustrating the impact of social for the brand. ### 50. Easy Scheduling and Onboarding, but Reporting and AI Tagging Feel Limited **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 13, 2026 **What do you like best about Hootsuite?** Hootsuite makes it easier for me to oversee content creation for 15+ social accounts across three properties with its post scheduling tools. The UI is pretty straight-forward which makes it easy to onboard new users internally. **What do you dislike about Hootsuite?** Performance reporting depth could be improved. My team has found that there are other tools with AI integrations that make it easier to auto-tag content by type, author, performance, etc. Doing that manually takes a lot of time and effort while forcing us to think ahead to predict what types of of performance categories we might want to track in the future. I also think that Hootsuite's enterprise price is hard to justify for a small social media team. **What problems is Hootsuite solving and how is that benefiting you?** It centralizes content oversight so that anyone on the team can see what's being published and when, which eliminates a lot of back-and-forth conversation in real-time. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-09-22+15%3A00%3A09+-0500&secure%5Bsession_id%5D=debe3a17-e6c0-4ff0-9f55-5de54235db3d&secure%5Btoken%5D=f8378709c515af318f93427a53f4683d4f7f2664f24d5e0c94336722428f5f9e&format=llm_user) ## Hootsuite Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Platform Interoperability** - Close Ecosystem API **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) - Multi-Language **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection - Natural Language Processing - Simulation and Scenario Generation **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Multi-Account Management - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Platform** - Conversation Editor - Integration - Human-In-The-Loop - Drag & Drop Editor - Human-in-the-loop (HITL) **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Social Functionality** - Social Functionality **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management **Additional Functionality** - Agent Collaboration - Data Governance - Prompt Engineering - Feedback Management - For No-Code Development - Version Control - Role-Based Permissions - Dynamic Modeling - API - Memory Management - Monitoring - Scalability - Cost Management - Scheduling - Natural Language Interface - Access Controls/Permissions - Multiple LLM Models - Integration Management - Customizable Frameworks - Pre-built Templates - Analytics - Intent Recognition - Contextual Guidance - Rules-Based Workflow - Attended Automation - Drag & Drop - For Sales/Marketing - Generative AI - Business Process Automation - AI Copilot - Third-Party Integrations - Multi-Channel Communication - Sentiment Analysis - Deep Learning - Code-free Development - Compliance Management - Automated Responses - Knowledge Management - Transfers/Routing - Personalization - Activity Dashboard - Customer Experience Management - Virtual Personal Assistant (VPA) - Chatbot - Speech Recognition - Reporting/Analytics - Task Management - Customer Engagement - AI/Machine Learning - Configurable Workflow - Unattended Automation - Conversation Intelligence - Workflow Automation - Proactive Error Detection **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Hootsuite Alternatives - [Vista Social](https://www.g2.com/products/vista-social/reviews) - 4.8/5.0 (1,126 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) - 4.5/5.0 (4,513 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,819 reviews)