--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7381 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7381 scale: '5' date_modified: '2026-08-01' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,381 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews) - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews) - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews) - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews) - Multi-platform (975 reviews) - Social Media Management (885 reviews) - Analytics (851 reviews) - Intuitive (800 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews) - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews) - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. Convenient and Easy to Use for Scheduling, but Customer Support Needs Work **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Hootsuite?** It is the industry standard right now, so it's important to know how to use. When it works, it's very convenient to schedule posts out months in advance **What do you dislike about Hootsuite?** Hootsuite customer service has not been helpful or easy to reach when I needed. Also, when I disconnect one of our accounts on purpose, I wish I could turn off the Hootsuite notifications that tell me the account is disconnected. I know, I did that on purpose! **What problems is Hootsuite solving and how is that benefiting you?** The problem of posting individually on every platform is solved by Hootsuite. Hootsuite's main strength is the ability to schedule posts far in advance, for multiple platforms at once, so it's definitely helpful when it comes to convenience ### 2. Hootsuite Makes Social Media Management Easy with a Centralized Inbox **Rating:** 5.0/5.0 stars **Reviewed by:** Ayoub B. | Core Network Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Hootsuite?** Social media management has become so much easier with Hootsuite. The social media inbox management is the best part for me, because customer inquiry responses are now centralized in one place. My team can also access a single, centralized hub for managing all our social media. **What do you dislike about Hootsuite?** The UI could be a bit simpler, because right now I find it challenging to navigate through the tool without extra effort. Also, the pricing could be revised. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve our social media management challenges. Now my team and I can manage accounts across different platforms from one centralized hub. We can easily automate responses, monitor performance, and review analytics all within the same environment, which makes our workflow much more organized. ### 3. Streamlines Social Media Scheduling and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** david s. | Senior Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like Hootsuite for its simplicity. It's very quick, very easy to use, and everything's clear and obvious. The calendar is very easy to navigate. The user experience is just very clear and easy to use essentially. The initial setup of Hootsuite was very easy and very simple, taking no time at all, and it's good value for money as well. **What do you dislike about Hootsuite?** I think the current account is small for what you can actually post on X. So it reduces it by too much, whereas you can do bigger posts. The tagging can sometimes be off on LinkedIn a little bit, but these niggles, they're not anything negative, I don't think. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to save time by planning and scheduling social posts, ensuring continuous activity and better time management. It provides analytics for reports without manual work, all in one place. ### 4. Improves Work-Life Balance with Easy Content Scheduling **Rating:** 4.5/5.0 stars **Reviewed by:** Laura O. | Social Media Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2026 **What do you like best about Hootsuite?** It allows me to plan content during my work hours so that I don't have to log into platforms to post after hours. It's positive for my work-life balance! **What do you dislike about Hootsuite?** The only negative side of hootsuite is the cost - there's no free option. But it's worth the cost overall and is affordable for businesses, just not many individuals. **What problems is Hootsuite solving and how is that benefiting you?** It's allowing me to organize days worth of content at one time, which benefits my work-life balance. It also allows me to show my employer what I'm working on. ### 5. Powerful All-in-One Social Tool, But Steep Learning Curve and Pricey for Small Teams **Rating:** 3.5/5.0 stars **Reviewed by:** SAINT I. | Salesman, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Hootsuite?** The best thing about Hootsuite is having one dashboard where you can schedule, publish, and monitor posts across multiple platforms at once, instead of jumping between separate apps all day. The unified calendar, AI caption/hashtag tools, and analytics make it easier to plan a full content week, see gaps, and quickly understand what’s actually performing. **What do you dislike about Hootsuite?** Hootsuite is powerful but it can feel heavy: the interface has a lot of sections and settings, so there’s a real learning curve, especially if you just want something simple. Pricing has also climbed over the years and there’s no real free plan anymore, which makes it harder for solo creators or very small teams to justify compared with lighter, cheaper tools. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the chaos of managing several social accounts by centralizing scheduling, engagement, and analytics for all your profiles in one place. It helps you stay consistent with posting, respond faster to comments and messages through the unified inbox, and report results to clients or your team with exportable, branded analytics. ### 6. Efficient Social Media Management with Top-Notch UI/UX **Rating:** 5.0/5.0 stars **Reviewed by:** Soham M. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I find Hootsuite very stable and appreciate the great UI/UX. It really works for me. I like how the placement of the various buttons and the way things can be sorted, viewed, and analyzed for multiple social media platforms from one screen is pretty efficient. This efficiency is something the native social platform schedulers don't offer. **What do you dislike about Hootsuite?** I don't like the scheduling limits, which are the number of total posts that can be scheduled. Every platform has a limit to the max number of posts that can be scheduled, so if those are removed, I can schedule more posts for times when I am taking a long break from work. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me schedule posts and manage multiple social media platforms simultaneously with a very stable UI/UX. It allows efficient sorting, viewing, and analysis from one screen, which native platform schedulers don't offer. ### 7. Fast post collection and customizable reports, but analytics accuracy needs improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2026 **What do you like best about Hootsuite?** Its fast collecting published posts so I can fillter and do some analytics, also its very nice to have a customized reports and shape it as I want as squares but need to be enhanced as how and where do I need them I feel some hard as It need to be in specific places sometimes **What do you dislike about Hootsuite?** this is rare but sometimes it shows wrong analytical numbers, I prefer to say the data is loading or show an error message that It cant show them at the moment rather than showing wrong ones **What problems is Hootsuite solving and how is that benefiting you?** mainly hootsuite is showing us what are our top posts and let us show all the Eps we have or programs by views list so we know our top perfoming each month ### 8. Founder/Managing Director **Rating:** 4.0/5.0 stars **Reviewed by:** Vuyile M. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Hootsuite?** What I like best about Hootsuite is the fact that you don't have to learn anything new to post to your social media networks. It's all in one place and that's why I like it so much. What I like best about Hootsuite is that I can schedule a post and then I don't have to worry about it being shared on all my social media accounts, it just happens.Hootsuite is a very efficient platform for handling multiple social media platforms **What do you dislike about Hootsuite?** Cost and Value for Money: The pricing jumps noticeably between plans, and key advanced features (such as bulk scheduling or advanced analytics) are locked behind higher tiers. For small businesses or solopreneurs, that makes the overall cost difficult to justify, especially if you don’t need a full suite of higher-tier tools. **What problems is Hootsuite solving and how is that benefiting you?** The problem Hootsuite is solving is that people are able to monitor multiple social media accounts at the same time. This is beneficial to any social media manager as it allows them to keep an eye on what's happening on every account. ### 9. Quick, Easy Scheduling and Streamlined Post Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2026 **What do you like best about Hootsuite?** I enjoy the scheduling tool, I find it very quick and easy to use. As well as the streams section where I can delete posts easily and all in one place **What do you dislike about Hootsuite?** I don't like that you can't send multiple tweets at one time from the same window or at least press send and post more it five seconds after. This slows me down with breaking news. **What problems is Hootsuite solving and how is that benefiting you?** It's helping me manage multiple accounts all at the same time. This is fixing the problem of having to log into multiple accounts especially under stress. ### 10. All-in-One Social Dashboard That Keeps Me On Top of To-Dos **Rating:** 5.0/5.0 stars **Reviewed by:** Glenn R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** It puts everything together on one page, so I'm more likely to notice issues or to-do items. It encourages me to be more active in posting and reacting to feedbacks. **What do you dislike about Hootsuite?** I wish youtube was integrated the same way the other social aps are. You can do youtube through hootsuite, but you need to do it separately, it isn't as connected to the other social media sites. **What problems is Hootsuite solving and how is that benefiting you?** The main thing is it connects all of our social media sites, so that when we post on one, we are more likely to also use the other sites at the same time. It's all easily connected. ### 11. Easy scheduling - Hootsuite does it right! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Hootsuite?** As a PR person, using Hootsuite changes my social media game! Hootsuite makes it easy to schedule all my posts in one place. Great service that I ALWAYS recommend to others. **What do you dislike about Hootsuite?** The only downfall is when using Hootsuite on mobile while live posting, the app tends to upload photos wrong (horizontal or vertical from what I need it to be) and I have to delete and open the social app to upload there instead to make sure its correct. That's disappointing. I would also prefer to go back to the old streams screen so the scheduled posts are also present. **What problems is Hootsuite solving and how is that benefiting you?** All-in-one social media management that helps increase productivity. Hootsuite keeps all my socials current and I'm a big fan of scheduling ahead of time. Bringing together all of my organization's platforms in one makes my job so much easier. ### 12. Great for Scheduling, Needs Better Draft Management **Rating:** 3.0/5.0 stars **Reviewed by:** Angeliki F. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Hootsuite?** I like that Hootsuite makes it easy to pull up and edit pictures. It's also simple to go through and change the text for each platform. Adding accounts and different forms was easy, which I appreciate. **What do you dislike about Hootsuite?** I hate that Hootsuite doesn't automatically save drafts. It's really frustrating to lose drafts if you've been logged out and have to start over. I have to remember to manually save my progress. I also dislike that it seems unable to handle posting images or text reliably, especially with Blue Sky. Sometimes the images are compressed weirdly or don't post at all, which is confusing. The platform logging me out after an unmentioned time is also quite annoying. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite as a content management system to schedule all of our posts in advance, which helps manage our social media effectively. ### 13. Easy, Intuitive Scheduling with Great Streams and UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** Ease of scheduling abilities, streams feature, and overall UI. It's easy and intuitive to schedule posts across all social channels, as well as integrating new ones. Streams are nice for editing posts already made, or for sharing specific things. And, the UI is easy to navigate. **What do you dislike about Hootsuite?** It's hard to say. Occasionally, there's a bugs or technical glitches, but they seem to be rare. Sometimes it feels like a chore to delete a photo from a schedule set of posts, having to click the image, then delete. Also, mass updating a scheduled post would be great instead of going channel by channel. **What problems is Hootsuite solving and how is that benefiting you?** They help us solve managing our social channels. We can schedule weeks out with our assets and copy and make it a breeze to build out and execute on our GTMs. Takes a lot of work off my plate. ### 14. Easy-to-Use Interface with Great All-in-One Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Hootsuite?** I think the interface is quite easy to use. Additionally, the analytics are great and it's easier to be able to look through all of my analytics in one place, rather than going in between platforms. **What do you dislike about Hootsuite?** I don't like how there are certain posts that you can't make on hootsuite. For example, it'd be great if you could post Linkedin carousels through hootsuite as right now you can't. Additionally, adding a location on instagram is a bit finnicky and hard to do. Certain platforms need a bit more work (can't add tiktok image carousels, etc.) **What problems is Hootsuite solving and how is that benefiting you?** It is solving the time problem of spending time going between platforms to schedule things. this helps with productivity and consistency as well, as if you need to change the date something is being posted, it's easy to do so straight from the platform. It leaves less room for error. ### 15. Effortless Social Media Management for Freelancers **Rating:** 4.0/5.0 stars **Reviewed by:** Viktorija J. | Marketing And Business Development Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Hootsuite?** I am a freelancer and I use Hootsuite for managing my socials. It helps me post regular content and track analytics from my most popular posts. I love how friendly it is to use, I can find the buttons I need easily and I can look at the calendar view to see all my posts all at once. I can see posts across all three platforms: Facebook, LinkedIn, and Instagram. The initial setup was very easy, as all the apps connected without any issues. **What do you dislike about Hootsuite?** Sometimes on LinkedIn, the tagging does not work when I look at the published post. It would be good if it actually tags the person. Also, I wish I could add thumbnails for videos directly in the app. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me post regular content and track analytics from my most popular posts. ### 16. Convenient Multi-Platform Posting with a Unified Social Inbox and insightful reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** The convenience of being able to post to multiple platforms and social media accounts from one place is a big plus. I also like having a single inbox that brings together messages from all my social media platforms. **What do you dislike about Hootsuite?** Sometimes messages fail to publish without much explanation. Other times, I’ll get an email saying a post failed to publish, but when I check the social media account, it actually did publish. **What problems is Hootsuite solving and how is that benefiting you?** I used to spend a lot of time logging in to each social media platform just to post content and respond to comments and messages. Now, it saves me so much time to be able to manage everything from Hootsuite in one place. I also like that I can view helpful reports across all platforms directly in Hootsuite. ### 17. Efficient Social Media Management with Some Cost Concerns **Rating:** 4.0/5.0 stars **Reviewed by:** Anuj k. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** I like how easy Hootsuite makes managing multiple social media accounts from one dashboard. The post scheduling feature saves a lot of time, and the analytics help track performance and engagement effectively. The interface is simple to use, which makes daily social media management much more organized and efficient. It was quite easy to set up at first. **What do you dislike about Hootsuite?** The platform can sometimes feel a bit slow when managing many accounts at once, and the pricing is on the higher side for smaller teams. I'd also like to see more advanced analytics and smoother integration with newer social media features. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me schedule posts, manage multiple social accounts in one place, and track engagement efficiently. The simple interface makes daily social media management much more organized and efficient. ### 18. Effortless Social Media Management with Powerful Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Siobhan Y. | Director Of Communications **Reviewed Date:** May 05, 2026 **What do you like best about Hootsuite?** I appreciate Hootsuite because it saves me time by allowing me to create one post for multiple social sites. I really like the reporting available, and I love comparing month over month results that are easy to understand for our board of directors. After getting Hootsuite Certified, the program became so easy to use. **What do you dislike about Hootsuite?** I wish I was able to tag people and businesses more easily or add in links in the comment instead of in the post. It was actually a huge learning curve many years ago. Getting Hootsuite Certified took a lot of time but once it was done the program was so easy to use. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saves me time by allowing me to create one post for multiple social sites. I love the easy-to-understand reporting for comparing month-over-month results. ### 19. Powerful Cross-Brand Scheduling, Analytics, and Social Previews **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Hootsuite?** The scheduling capabilities cross-brand and analytics tools are really great. You can also see the different platforms and it is going on along with previews of how it would look on social media. Listening tools also are incredibly effective. We have monthly meetings with our Hootsuite representatives and the support from them is also really great. **What do you dislike about Hootsuite?** Pricing and integrations of things are a lot to add on. Have worked with other scheduling platforms that include free link in bio landing pages for different brands and this one costed more than any other platform we have used. **What problems is Hootsuite solving and how is that benefiting you?** We were having problems with the analytics and performance across our brands and Hootsuite is giving accurate data to our teams. It has benefited us to include the AI capabilities for our future planning as well. ### 20. Easy-to-Use Scheduling with Flexible Customization **Rating:** 4.5/5.0 stars **Reviewed by:** CeCelia L. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like that you can customize your scheduling for each platform. Hootsuite is easy to use and navigate. I am happy with using it as my scheduling tool. **What do you dislike about Hootsuite?** I have not experienced any dislikes about Hootsuite so far. It has been a solid platform for social media scheduling and is simple to use. I was able to pick up on the platform very easily. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me to be able to schedule my posts instead of having to post each of them seperately on different platforms. It makes a world of a difference in my day to day work load and responsibilites. ### 21. Effortless Social Scheduling with Easy Media and Platform-Specific Formatting **Rating:** 5.0/5.0 stars **Reviewed by:** Mike K. | Host of the Hoop Heads Podcast, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The ease of being able to schedule all my social media posts in advance. Hootsuite makes it easy to add media and make my posts the correct length for every platform. **What do you dislike about Hootsuite?** The one thing I wish it was easier to do is copy and paste similar posts on different days. You have to do it one at a time instead of bein g able to schedule all at once. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saves me so much time every week by allowing me to schedule posts in advance. This helps me to reach my audiences on social media and share information about what we're doing. ### 22. Effective for Social Management, Needs Mobile App Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2026 **What do you like best about Hootsuite?** I like Hootsuite's calendar layout as it is beneficial for managing content. The UI is very easy to use, making it simple to onboard new people, and the initial setup was very easy. **What do you dislike about Hootsuite?** The mobile app is very buggy and lacking in features so using Hootsuite on the go is very limited. There are also unusual quirks of not being able to edit, approve, or reschedule posts within 15 minutes of their scheduled time. The options for ensuring video formats are properly cropped are very clunky and not usable. Cropping photos is also clunky but manageable. Adding social accounts to new members is a very tedious process, as it must be done one by one, and altering permissions is the same. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the approval process for content to meet brand standards and sends monthly reports to all locations. ### 23. Great for Scheduling and Cross Team Collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** Luke L. | Senior Client Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** Good UX for scheduling, good analytics data (still lacking in some areas like social listening, but better compared to alternatives). Platform support across X, Meta, LinkedIn, and TikTok. **What do you dislike about Hootsuite?** platform is pricer than other products but this is expected out of a premium product. The product is also more advanced so in an agency setting, it works well but when onboarding clients or used in an in-house setting, there is a bit of a learning curve **What problems is Hootsuite solving and how is that benefiting you?** The biggest thing is scheduling and cross-team enablement. Other platforms, like Later are hard to navigate between internal and external teams. Analytics is also better vs other platforms. ### 24. Unified Social Management, Needs Better Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** HTC Marketing 2. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Hootsuite?** I really appreciate Hootsuite's scheduling feature, which saves me a lot of time instead of toggling between accounts. It's useful since our company owns multiple parks and we have many accounts to manage. I also like the AI feature, which helps me write captions, and the analytics that provide real-time data performance for all park accounts. Hootsuite makes viewing all accounts at once possible, allowing us to see which park performs best. The initial setup of Hootsuite was very easy, making the transition from SocialPilot smooth. It's also more effective and efficient, having exactly what we needed. **What do you dislike about Hootsuite?** Could be more affordable **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saved me so much time by allowing me to view all accounts at once, helping with captions, and providing real-time data performance for our park accounts. ### 25. Saves Time with Easy Reporting and Intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Nick M. | Founder and CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2026 **What do you like best about Hootsuite?** I use Hootsuite to create analytics reports and it solves the problem of time by saving a lot of it for me, especially in reporting and analytics. The calendar feature is also easy to use - there is both a traditional "calendar" view as well as a list view. I like that the user interface is very easy to use. The initial setup was very easy too; all you have to do is connect your account through a quick integration. Hootsuite is my main social media scheduling tool and if you have the budget for it, I would definitely rate it a 10 as it's my number one tool. **What do you dislike about Hootsuite?** Hootsuite is expensive, so you need to make sure that you can afford it. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite saves me a lot of time by automating reporting, analytics, and scheduling. ### 26. Great System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Hootsuite?** I like how easy it is to use, from connecting to social platforms, posting daily, to understanding the analytics. I like the interface as it is user-friendly and everything is easy to find/clearly labelled. **What do you dislike about Hootsuite?** I wish the social score were specific about what areas you could improve upon. I also wish the reports were a little user-friendly or maybe easier to read? I find the comparisons difficult to understand sometimes, and I wish they were slightly more editable and maybe could add company branding to the reports. **What problems is Hootsuite solving and how is that benefiting you?** I am one person in this department, and it helps me streamline the process of posting daily and provide reports to upper management on our brand awareness, reach and other analytics. It helps me stay organised with my other tasks, and it helps to be able to look back at old posts. ### 27. Interactive UI and Seamless Scheduling with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Twitch Streamer/Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Hootsuite?** I use Hootsuite for everything from scheduling posts weekly to big reveals. The UI is so interactive, making it a great way to schedule many posts at once. The initial setup was exceptionally easy. **What do you dislike about Hootsuite?** The spreadsheet to post uploader! I'd love to be able to generate a spreadsheet of posts and upload it to tackle everything for a week at once! This would seriously up my weekly output. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule weekly posts and manage everything from expansion to client management. The customer support is fantastic, and it was incredibly easy to integrate with my existing social media network. ### 28. Easy to Navigate and Performs Well for Our Current Needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Hootsuite?** Hootsuite is easy to navigate without a lot of training. With my experience so far, it has performed well and conformed to our current needs. I haven't needed a lot of onboarding support throughout the process. **What do you dislike about Hootsuite?** It is missing some features with which I became familiar in a competitive product. I would like to be able to post the first comment when I schedule a post, as LinkedIn has gone to an algorithm that depresses posts with a link. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is the solution my company has chosen. At the local level, we’ve been using HubSpot for years, while our global operations have been using Hootsuite. This setup gives us the opportunity to integrate across our many locations and learn from resources and best practices already in use elsewhere in the company. ### 29. Powerful Scheduling with Minor Glitches **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Hootsuite?** I mostly use Hootsuite to schedule my posts for all my social media accounts. I love that I can see the calendar clearly, so I don't have to guess the timings, and I can schedule posts easily at the best times. I like the new AI components that let me adjust the tone or length of posts or fix grammar. It's great that I can easily see which posts are working and re-schedule them for a later time. If I have last-minute doubts, I can always check with the AI to see if there are grammar issues or make it shorter if it's too long. **What do you dislike about Hootsuite?** One thing that's been bothering me is that if I drag and drop posts in Firefox they disappear until I reload the page again. It wasn't easy, the learning curve was quite steep and I feel I am still not mastering some important features, but I believe I will get there. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts across social media without guessing timings. The calendar view helps and AI components adjust tone, shorten, or fix grammar, boosting post effectiveness. ### 30. Easy Multi-Platform Social Management with a User-Friendly UI **Rating:** 5.0/5.0 stars **Reviewed by:** Wright F. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Hootsuite?** The ease of managing our socials across multiple platforms from a single location. Hootsuite makes it very easy to manage our different channels with a very user friendly UI. **What do you dislike about Hootsuite?** I struggle to find something I dislike. So I guess I wish the Analytics weren't an ad on. The social monitoring isn't quite as robust as I would like, but these are quite honestly minor nitpicks. **What problems is Hootsuite solving and how is that benefiting you?** We have a large number of social channels to manage and doing everything natively is a monstrous pain for us. Hootsuite saves staff time by allowing us to manage it from a single location. ### 31. Centralized Social Media Management with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmad Z. | Warehouse Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** I appreciate using Hootsuite to manage multiple social media accounts from one place without having to open each app separately. The centralized dashboard is like a control center for all my social media accounts, making it much easier to handle them. Also, the scheduling system is a major feature for me—I use it to write posts, set dates and times, and have them publish automatically. Additionally, the initial setup was very easy, which is always a plus. **What do you dislike about Hootsuite?** I find it expensive and feel that the mobile app has limitations which should be enhanced. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to manage multiple social media accounts from one place, thanks to its centralized dashboard and scheduling system. It helps me control all my social media activities and schedule posts efficiently. ### 32. Intuitive Social Media Management with Few Glitches **Rating:** 4.5/5.0 stars **Reviewed by:** Raquel T. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** I love how Hootsuite centralizes my scheduling, making social media management so much easier. It's user-friendly, intuitive, and simple to use, which is great. I appreciate the draft option and the duplicate feature, and the layout of the calendar is really helpful as it allows me to be flexible with my scheduling when last minute changes pop up. The initial setup was super easy as well. **What do you dislike about Hootsuite?** The way that the drag and drop feature works in the calendar could be improved - sometimes it glitches and does not allow me to insert my post in the exact time I need. I then need to manually input the time, so that's annoying. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite centralizes my scheduling, making social media management smoother with its user-friendly, intuitive interface. The draft and duplicate features, along with the flexible calendar layout, ease last-minute changes. ### 33. Easy Social Scheduling with Insightful Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Maddie S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Hootsuite?** Hootsuite is great for scheduling content on a variety of social media platforms. It has some nice built-in features like link shortening and analytics reporting. **What do you dislike about Hootsuite?** There are some quirks about the platform. For example, I can't make a custom shortened link for different platforms in the same window. I have to do it separately, which ends up defeating the purpose of having an efficient, one-window process for multiple platforms. Occasionally a post won't go through as well due to API issues. Additionally, the cost can be pricey compared to some other platforms on the market. **What problems is Hootsuite solving and how is that benefiting you?** The primary reason we use Hootsuite is for pre-scheduling content. However, its other features are helpful as well such as insights, analytics, and social listening. Pre-scheduling allows us to prepare content in advance for multiple platforms and have them send on the days and times we want regardless of whether someone is working or not. ### 34. A great platform to combine your social media management **Rating:** 4.5/5.0 stars **Reviewed by:** Will M. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about Hootsuite?** I find Hootsuite most useful for managing our businesses, controlling multiple teams at once and monitoring what is being published across social platforms. **What do you dislike about Hootsuite?** Sometimes our accounts disconnect. Although with the help of the Hootsuite team we can get them reconnected relatively quickly, they are very helpful. **What problems is Hootsuite solving and how is that benefiting you?** Being able to manage multiple teams across our business as this may have caused issues previously with each team/individual having their own perspective on what should go out. ### 35. Easy Scheduling and Clear Analytics That Improve Posting Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2026 **What do you like best about Hootsuite?** How easy it is to see all the posts that are scheduled and the options for scheduling the posts. The analytics of our content is also very helpful and easy to understand, helping us improve performance, specifically with recommended times to post. **What do you dislike about Hootsuite?** We've previously had issues with content not updating or disconnecting accounts, which has caused overall social performance. However, these issues have slowly resolved themselves. **What problems is Hootsuite solving and how is that benefiting you?** We have a large number of accounts, so hootsuite allows us to see all of these accounts in one simple view and ensure we have scheduled content correctly for our clients. ### 36. Simplifies Multi-Platform Posting with Easy Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Gina L. | Assistant Director, Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Hootsuite?** I love that Hootsuite is simple to use. It allows me to do approvals, serves as a calendar, and makes it easy to automate tasks. It's really handy for posting on multiple platforms, even with different messages, and I love the AI feature. Hootsuite gave us more options compared to our previous tool and the initial setup was very easy, with no problems at all. **What do you dislike about Hootsuite?** I wish that we could direct schedule stories from YouTube shorts and integrate with all of the social media. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to post on multiple platforms and manage different messages. It simplifies my tasks by linking my account to Twitter and enhancing the experience with AI. ### 37. Reviewing positive Hootsuite experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Hootsuite?** Managing multiple social media profiles and multiple platforms all on one screen is great. I get responses to all my channels in one feed. It's really intuitive and easy to use. You can boost posts, duplicate posts, make updates, collab, etc. **What do you dislike about Hootsuite?** I wish there was more functionality, with the same type of features we see on the native apps. The app experience isn't all that great. Overall it's good, we have been having more errors with posts not going through and failing. **What problems is Hootsuite solving and how is that benefiting you?** I manage like eight pages right now and it's really helpful to have everything all together in one place. And to receive all responses in one place. It's great! ### 38. Scheduling is fine, everything else is a nightmare. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Hootsuite?** It's main benefit is that you can schedule multiple posts at once across multiple pages. This is useful since we have many different clients who share multiple pages. **What do you dislike about Hootsuite?** Changes will be made to UI with little to no warning. This has costed our company money in the past as ad spends have been made invalid, with no recourse to fix it. It's hard to use its basic functions without stumbling into a useless AI feature, which doesn't apply to our work. Most importantly, it doesn't really focus on New Zealand, and most features are tuned for different countries, making these "features" detriments. **What problems is Hootsuite solving and how is that benefiting you?** Scheduling ads has been made slightly easier, after they previously said that they couldn't do it at all. Now we can schedule ads through the calendar. ### 39. Everything all in once place, perfect for teams (including those not in the same office) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** Being able to manage everything all in once place, especially with having a team that is based across the world this allows us to ensure that nothing is missed between departments. **What do you dislike about Hootsuite?** Personally I'm not a fan of having AI as an option to enhance or refine text when crafting a post, I feel this takes away the human side of social media and risks everything sounding the same. However, I realise this is the way the world is going and the positive to this is that the tool isn't as in your face as in other apps. **What problems is Hootsuite solving and how is that benefiting you?** As a smaller team we're often deep in the weeds on other projects, Hootsuite allows us to get a bulk of social media content sorted and scheduled all at once so we can focus on the those other projects. ### 40. Intuitive Scheduling, Aggregated Inbox, and Easy Reporting Exports **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Hootsuite?** -Scheduling features are easy to use and intuiitive -Aggregated inbox makes monitoring multiple channels easy -Insights and data are easy to export for reporting **What do you dislike about Hootsuite?** - Link customization for social media posts can often be buggy - Poor IG story customizations, with no ability to schedule - Frequent outages, post failures, - AI copywriting tools are subpar at best - Integration with Meta Ads manager is average - Can be difficult to talk to real customer service representative **What problems is Hootsuite solving and how is that benefiting you?** Ability to work and integrate easily with my team across multiple channels. Able to export reports easily for managers to see. Able to monitor multipple social media channels and inboxes to easily streamline responses and forward to management ### 41. Effortless Social Media Scheduling and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda S. | Development & Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Hootsuite?** I find it really convenient that Hootsuite allows me to schedule posts in advance and view their performance, all organized in one place. I appreciate how it's all consolidated with both scheduling and analytics features. It saves me time since I can easily hop into Hootsuite to schedule my posts, and its suggestions for the best posting times are a nice touch. **What do you dislike about Hootsuite?** I wish I could schedule stories on Hootsuite. Scheduling Instagram and Facebook stories would be a plus and more in-depth analytics. **What problems is Hootsuite solving and how is that benefiting you?** I get to schedule my posts in advance, track their performance, and keep everything organized in one place. It saves me time and suggests the best times to post. ### 42. Useful, but Expensive and Cluttered—Not the Most Beginner-Friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Sneh M. | Senior Customer Success Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Hootsuite?** Honestly, what I like most about Hootsuite is how simple it makes managing everything. I don’t have to keep jumping between different apps—everything is in one dashboard, which saves me a lot of time and mental energy. The scheduling feature is probably the biggest win for me. I can plan content ahead of time, stay consistent, and not stress about having to post every single day. The analytics are also genuinely helpful without feeling overly complicated. Overall, it keeps my workflow organized and a lot less messy, especially when I’m handling multiple accounts. **What do you dislike about Hootsuite?** Hootsuite can feel pretty expensive, especially if you’re just starting out or only managing a few small accounts. The free plan is quite limited, so it feels like you’re pushed toward the paid options fairly quickly. The interface can also come across as a bit cluttered at times. There’s a lot happening on the screen, and it can take a while to get comfortable with where everything is. On top of that, some of the more advanced features—like deeper analytics or team tools—are locked behind the higher-tier plans, which is frustrating. Overall, it’s useful, but it’s not the most beginner-friendly or budget-friendly option. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite really helps solve the mess of managing multiple social media accounts. Instead of constantly logging in and out of different platforms, I can keep everything in one place, which saves a lot of time and effort. For me, the biggest advantage is staying consistent. Being able to schedule posts in advance means I don’t miss days or feel stressed about having to post in real time. It also keeps everything organized—messages, comments, and performance are all easy to track in one spot. Overall, it reduces the chaos and makes social media management feel much more controlled and far less time-consuming. ### 43. Game changer… **Rating:** 4.5/5.0 stars **Reviewed by:** David S. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Hootsuite?** Hootsuite is a game-changer for managing social media. Its user-friendly interface and scheduling features have streamlined my workflow, making social media management a breeze. Highly recommended! **What do you dislike about Hootsuite?** I was there was an easier was to do reels through the platform . Otherwise I think the system is very easy to use and anyone can learn it quickly and not have a issue **What problems is Hootsuite solving and how is that benefiting you?** It allows us to create our social media a month out and not have to worry about it . It also allows more then one person to work on the social media at one given time ### 44. User-Friendly with Effective AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Rachelle P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Hootsuite?** I am new to Hootsuite and use the planner feature for work. I like how it sweeps across all platforms, making posting more simple. I like how user-friendly it is. I like the AI feature as well; it really helps in creating content for posts. Being new to my role, I find it helps capture good content from the posters that I upload. It is a really easy program to use, and I look forward to learning more about it. **What do you dislike about Hootsuite?** I think it would be nice to have a recurring feature to enter multiple dates for posts and to retain the image when you duplicate multiple things. **What problems is Hootsuite solving and how is that benefiting you?** I like how Hootsuite makes posting across all platforms simple, it's user-friendly, and the AI feature helps capture good content for posts. ### 45. Robust Social Media Management with Room for Mobile Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** jayden s. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hootsuite?** I love that Hootsuite's Unified Inbox ensures no message slips through the cracks and makes it easy for me to schedule content across the eight different platforms we use. I like the amount of useful tools Hootsuite has to help my company increase success with its online presence. I really value brand listening and trending topics, as well as Inbox 2.0. The ability to resize content easily based on different platform ratios is also a feature I appreciate. **What do you dislike about Hootsuite?** I've had a few captions be deleted or unsaved. The mobile version is also terrible, missing so many key features that would be easy to add in mobile view. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite's Unified Inbox ensures no message slips through, and I can easily schedule content across 8 platforms. I like its useful tools for enhancing my company's online success. ### 46. Exactly what our business needed! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Hootsuite?** Hootsuite is the content sharing platform of my dreams! I use it every single day, multiple times a day for the nonprofit organization I work for. It is reliable and easy to use, and I love that I can see a preview of what the content will look like on each platform. **What do you dislike about Hootsuite?** I don't like that I can't choose a cover photo from the videos I upload directly. I also wish that I could choose the cropping for what it will look like on the IG grid. That cannot be fixed in the IG app once it is uploaded, so the grid doesn't always look good. **What problems is Hootsuite solving and how is that benefiting you?** Creating mass content calendars. Eliminates the need for manual posting. Easy to pull data reports without having to make them by hand. Automation is reliable. ### 47. Streamlined Multitasking with Powerful Integrations and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Skylar B. | Marketing and Enrollment Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Hootsuite?** I love the integration and ability to multitask along with the analytic capabilities. I love how to more you use it the more you get. It streamlines my ability to post multiple places **What do you dislike about Hootsuite?** That you have to have a facebook connected to instagram to use a business account. it is prohibitive for me since there are issues internally regarding ownership **What problems is Hootsuite solving and how is that benefiting you?** It is solving the problem of having to post multiple different places. I also hate meta business suite so avoiding that is amazing. It also saves myself and my supervisor time and energy in the approval process ### 48. Streamlined Social Media Management with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Hootsuite?** I like that Hootsuite solves the problem of going to each site to make a post, allowing me to streamline content posting and do it quicker. I appreciate being able to post to multiple platforms at the same time, which makes my work more efficient. I also enjoy the new OwlGPT feature because it helps me generate ideas when I'm in a writing block. Additionally, the initial setup of Hootsuite was very easy. **What do you dislike about Hootsuite?** I don't like how the calendar view doesn't show the actual post with the caption without hovering. I would like to see the photo or text I used directly. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the problem of posting on each site separately and streamlines content posting. I like being able to post simultaneously and the new owlgpt feature helps me generate ideas during a creative block. ### 49. Highly Recommend for Efficient Social Media Scheduling **Rating:** 5.0/5.0 stars **Reviewed by:** Vicki M. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I use Hootsuite to schedule social media posts for my job, and I like the scheduling aspect. It's super easy to set up, which is great. I also like that it can help with creating links if needed. I'd rate it a 10 for sure when recommending it to a friend or colleague. **What do you dislike about Hootsuite?** I had a mistake in a post graphic and although I could remove it from social media, it remains on the plan. I would like to be able to remove it so that no one else ever goes back in and uses it. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule social media posts, allowing me to focus on other work. The scheduling feature is a key benefit as it helps me manage posts efficiently. ### 50. Hootsuite: a great platform for busy social media managers **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** I like that I can use the plan function to see all of my past, current and future socials content across all platforms to help me organise my social posts **What do you dislike about Hootsuite?** The area I use the least is OwlyGPT because I do not feel as though I need to use it in my work and generative AI it is not a tool I like to use personally **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the problem of scheduling my content across platforms, quickly analysing social data, and monitoring out comments and messages, benefiting me as I get to do it all in one place ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? 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[X](https://www.g2.com/products/x/reviews) - [YouTube Summarized](https://www.g2.com/products/youtube-summarized/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk Contact Center](https://www.g2.com/products/zendesk-contact-center/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) ## Hootsuite Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Platform Interoperability** - Close Ecosystem API **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - 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Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - 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