---
title: Hootsuite Reviews
meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 7383 reviews by the users' company size, role or industry
  to find out how Hootsuite works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 7383
  scale: '5'
date_modified: '2026-08-01'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# Hootsuite Reviews
**Vendor:** Hootsuite  
**Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 7,383
## About Hootsuite
Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.



## Hootsuite Pros & Cons
**What users like:**

- Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews)
- Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews)
- Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews)
- Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews)
- Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews)
- Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews)
- Multi-platform (975 reviews)
- Social Media Management (885 reviews)
- Analytics (851 reviews)
- Intuitive (800 reviews)

**What users dislike:**

- Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews)
- Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews)
- Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews)
- Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews)
- Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews)
- Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews)
- Scheduling Issues (343 reviews)
- Social Media Limitations (343 reviews)
- Improvement Needed (329 reviews)
- Instagram Limitations (284 reviews)

## Hootsuite Reviews
  ### 1. Great Content, AI Services, and Social Listening in an Easy-to-Use UI

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tiff P. | Creative Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Hootsuite?**

I like the content provided, the AI services, the easy to use interface (UI/UX), and the social listening tools that are provided with the paid accounts.

**What do you dislike about Hootsuite?**

The only thing that I dislike, and it really isn't fair, is the pricing. I do think that there are a lot of features available with the free account, but I wish that the entry point was a bit lower.

**What problems is Hootsuite solving and how is that benefiting you?**

Problems? Well, I think that the best thing I have gotten thus far is the social listening. Also, the annual trend reports are always helpful. So are the blog posts.

  ### 2. Easy Scheduling, Customizable Posts, and Reliable Performance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 03, 2026

**What do you like best about Hootsuite?**

You don’t have to manually post to every social media account. Scheduling and posting are very easy, and I’m happy with it. There are so many features available that make it simple to customise each post for each social media platform. Great user interface and user friendly. Great performance, never failed posting.

**What do you dislike about Hootsuite?**

Cannot post certain formats for facebook. Only 1 video can be posted not multiple when it is possible to do that manually through meta business suite.

**What problems is Hootsuite solving and how is that benefiting you?**

It saves me time and helps me arrange posts in chronological order. I used to struggle to remember to post, but when I scheduled through Hootsuite, it happened automatically. As a beginner, I found it easy to use.

  ### 3. Streamlined Social Media Management with Easy Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hope H. | Freelancer, Enterprise (> 1000 emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Hootsuite?**

I like that Hootsuite is easy to work with and allows integration on all of our social media platforms. The integrated AI and analytics are valuable features too. It makes us more efficient by allowing us to manage everything in one place. I also appreciate the good built-in help for understanding how to do something. Switching to Hootsuite from Buffer was beneficial as we found it better as we scaled up. The initial setup was fairly easy.

**What do you dislike about Hootsuite?**

I think making more short form videos on select topics would help. The training/help center is good but sometimes hard to find info or help on one topic.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite lets us manage all social media in one place, boosting efficiency. It's easy to use, integrates across platforms, and offers AI and analytics. The built-in help is useful when we need guidance.

  ### 4. Efficient Social Media Scheduler with Essential Features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sophie C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 24, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for monthly social media scheduling across Instagram and Facebook for my client, and I appreciate how it saves time. The calendar view helps me schedule posts for the entire month without having to go into each platform separately. I also like that the platform will raise flags when you're missing something in creating a post, or if a post doesn't publish as scheduled. The flagging system is helpful because I can easily retry posting again, ensuring I don't miss scheduled content for my client. I find the Facebook tagging feature works pretty well, allowing me to pick the exact page I'm referencing, which gives the content an organic feel. Additionally, the platform was pretty easy to set up, based on my experience setting it up for other clients.

**What do you dislike about Hootsuite?**

Nothing sticks out!

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite for scheduling social media posts, saving time by scheduling a month with the calendar view. It alerts me to posting issues, so I can retry easily. It ensures accuracy with Facebook tagging, keeping content organic by referencing the right accounts.

  ### 5. Great for Social Media Planning but Needs More Flexibility

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sofia Vera C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 24, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for posting on all social media platforms, and I appreciate its easy interface for planning in a calendar style. It allows quick planning for posting on multiple platforms and quick editing. I also like that Hootsuite provides analytics, including the best times and days to post, which helps me optimize my content. It’s easier for me to think about when to post and to move posts to different dates and times if I change my mind. I like knowing when my followers or non-followers see my posts often, which ensures I'm getting the best out of my posts.

**What do you dislike about Hootsuite?**

First of all, Twitter is not Twitter anymore, it changed to X. I would like Hootsuite to be more updated with those basic things. Also some video formats do not work with Hootsuite, it defeats the purpose of me being able to upload things. Also, I am not able to add music to my photos on Facebook or Instagram, which leads me more into using Meta. It would be great if I can also tag Instagram handles straight from Hootsuite. Another thing is when I want to move a post to a different month, I would like to be able to just drag that seamlessly, instead of going into each post and changing the times and dates on it because dragging it into another month is not possible.

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite for quick planning, editing, and checking analytics. It helps me optimize posts by showing the best times and days to post. The calendar-style interface makes it easy to manage scheduling and adjust posts.

  ### 6. A great tool for building and managing your personal brand

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tony F. | Parter, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 04, 2025

**What do you like best about Hootsuite?**

The calendaring functionality in Hootsuite is top-notch. My employer uses another platform, which is so completely inferior to Hootsuite when it comes to building your queue and being able to see it in a standard calendar week format. Also, Hootsuite has strong integrations with the obvious social platforms you need to use...although it's lagging on BlueSky.

**What do you dislike about Hootsuite?**

The only real issue with Hootsuite from my perspective is the cost. It's quite expensive and I would probably find it more valuable if I needed all of the analytics.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite allows me to schedule the sharing of links and articles that will be of interest to my followers. Having the calendar view is super helpful to me.

  ### 7. Centralized Publishing with Room for AI Enhancement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Asmaa R. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Hootsuite?**

I love that Hootsuite acts as a centralized place to publish all my designs on various platforms like Facebook and Instagram without needing to log in to each one. It gives me full control, allows me to see reviews, and track my numbers and everything in one spot. Getting set up with Hootsuite was very easy and user-friendly, which I liked.

**What do you dislike about Hootsuite?**

I think if you integrated AI features, it would make it more helpful by providing more guidance or recommendations. It would help increase my numbers, analytics, and make it easier to publish my designs.

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to publish my designs on platforms like Facebook and Instagram from one centralized place, without needing to log in to each one separately. It gives me full control, reviews, and I can see my numbers.

  ### 8. Effortless Multi-Platform Posting with a Great Calendar View

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marc B. | General Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 29, 2026

**What do you like best about Hootsuite?**

Being able to post to multiple social media platforms all at once.  The calendar view is great as well.  Also being able to see what my competitors are doing is awesome

**What do you dislike about Hootsuite?**

I wish it would have some native features built in, instead of having to go outside into other paid apps.  Having zapier built in would be great.  Same with Asana.

**What problems is Hootsuite solving and how is that benefiting you?**

It has made posting on social media much simpler.  And I love how I can schedule my posts through the week.  The calendar keeps me organized and the suggested time has helped with viewership

  ### 9. Hootsuite: Incredible Tool for Social Media Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 17, 2025

**What do you like best about Hootsuite?**

Hootsuite has transformed the way we manage our school’s social media, becoming an essential part of our daily workflow. It has streamlined our processes and made it much easier to stay consistent and organised.

Getting started was quick and straightforward. We were able to set up our accounts and onboard the team efficiently using the wide range of online resources and tutorial videos available. The dashboard is intuitive and easy to navigate, even for those who aren’t particularly tech-savvy. Since we post daily, this simplicity is key to helping us keep our community engaged and informed.

Integrating our social media accounts with Hootsuite is generally seamless, although occasional reconnections are required.

One of the standout features for us is the approval workflow. As an organisation, it’s critical that we have checks in place to ensure all content aligns with our policies—particularly around safeguarding children. This functionality gives us confidence and control over what gets published.

We also highly value the analytics tools. They provide detailed insights into post performance, audience engagement, and emerging trends. These insights have helped us refine our content strategy—for example, identifying optimal posting times and improving overall reach and impact. As a department, we track and report key metrics monthly, and having everything in one platform makes this process incredibly efficient.

In addition, Hootsuite’s customer support has been excellent. Our account manager, Grant, regularly checks in to ensure we’re getting the most out of the platform and is always available to answer questions. Alongside our quarterly reviews, the team is responsive to any ad hoc queries or requests. This level of support reflects Hootsuite’s strong commitment to our success.

**What do you dislike about Hootsuite?**

While Hootsuite has generally been a reliable platform for our needs, we’ve experienced a few minor inconveniences. At times, there are occasional loading delays, which can be frustrating—particularly when we’re working to tight deadlines. These may be linked to our school’s internal network, but they’re still worth noting. That said, we’ve raised this with the support team, who have been responsive and helpful.

There is also room for improvement in the approval workflow. Currently, when a post is submitted for approval, images cannot be viewed in their full, uncropped format. This makes it more difficult to properly assess visual content and ensure it meets our standards. As a school, safeguarding children is a top priority, and we need to be confident that no sensitive information is visible or compromises student privacy.

Introducing a full-view image preview within the approval process would make a meaningful difference, improving both the efficiency and thoroughness of our reviews.

**What problems is Hootsuite solving and how is that benefiting you?**

Centralised platform: The way it lets us manage everything from one dashboard. We can easily schedule, publish, and keep an eye on our posts across platforms like Facebook, Instagram, and LinkedIn, without multiple logins. This is also applicable to analytics – we can see the "big picture" of post performance, engagement, and more, without having to go through each platform.

Checks: Having the approval workflow in place helps us ensure we are safeguarding children by ensuring no sensitive information is posted on social media.

  ### 10. Hootsuite Makes Multi-Platform Scheduling Simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alexandria M. | Senior Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Hootsuite?**

I like the ability to schedule my content all at once to multiple platforms! I've tried other scheduling tools and none of them make scheduling as simple as hootsuite!

**What do you dislike about Hootsuite?**

I don’t like that we can’t actually schedule Google Business posts, because that’s the one area I really need. On top of that, I don’t like that I can’t geotag a general city or broader area—it has to be a specific location, and even then the places I’m looking for aren’t always available.

**What problems is Hootsuite solving and how is that benefiting you?**

I’m the only person at my company managing social media for 20+ clients, so this really helps me streamline both posting and analytics and get everything done in a timely manner.

  ### 11. Effortless Social Scheduling with Smart Best-Time Posting

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about Hootsuite?**

I like how easy it is to schedule social media posts across various platforms, as well as Hootsuite's capability of identifying the best times to post on a specific platform. It makes it easier to ensure my content reaches our audience.

**What do you dislike about Hootsuite?**

Recent updates to Hootsuite has made it a bit more painful to easily schedule. It's small things like not giving me a preview to the name of an image so I can easily remove it. I like to add all the images to the "your post" section and delete the ones not needed across platforms. Now I have to either individually upload to click on each image to see which one it is before I can delete it. I also dislike how sometimes, a post just won't go through or it will double-post and I get no notification about the issues until well after the post goes live and it makes us look stupid.

**What problems is Hootsuite solving and how is that benefiting you?**

At the moment, Hootsuite is helping us organize our social media content for publishing and keeping our content calendar aligned with our business goals.

  ### 12. Saves Time, Perfect for Managing Multiple Profiles

**Rating:** 5.0/5.0 stars

**Reviewed by:** Loz C. | Company Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about Hootsuite?**

I use Hootsuite to schedule social media content as a social media manager. I love how handy it is because I don't have to switch in and out between profiles like other platforms such as Meta Business Suite, and I can cross-post at the same time between different pages. I also appreciate being able to edit the caption slightly for each page, instead of creating completely separate posts. It saves so much time. I find the analytics that Hootsuite provides really great, including the suggested times to post. The initial setup was really simple and user-friendly. These things make Hootsuite a really great platform.

**What do you dislike about Hootsuite?**

I think it's a really great platform. It would be a dream one day to be able to schedule TikToks with it too!

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to manage multiple social media profiles in one place, saving time by not having to switch between accounts. It lets me cross-post and edit captions easily, offers great analytics, and suggests optimal posting times.

  ### 13. A Great Tool for Managing Multiple Social Accounts ⭐

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 25, 2026

**What do you like best about Hootsuite?**

love having all of our social media accounts in one place. Scheduling posts ahead of time saves me a lot of time, and I like being able to customize posts for each platform while still managing everything from one dashboard.

**What do you dislike about Hootsuite?**

Some platform limitations, such as certain types of posts (like Facebook Lives) still needing to be published directly through the social media platform. And The analytics can be a little overwhelming at first. I wish it were easier to quickly see the most important metrics.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite has solved the challenge of managing multiple social media accounts in different places. Having everything in one dashboard saves me time, keeps our content organized, and helps us maintain a consistent posting schedule.

  ### 14. All-in-One Platform with Easy Setup, Great Onboarding, and Strong Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sarah P. | Assistant Director of Demand Generation & Analytics   , Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2026

**What do you like best about Hootsuite?**

Everything in one place, easy to set up. Great customer service and lots of training resources available. Good onboarding process, and lots of features.

**What do you dislike about Hootsuite?**

This may not be the fault of the product, but I am not in it often enough to remember where things are. It usually takes me several tries to find certain settings.

**What problems is Hootsuite solving and how is that benefiting you?**

Monitoring the TONS of channels and conversations we have going. We are  constantly being tagged, mentioned, asked questions, etc. across several channels which is overwhelming.

  ### 15. Streamlined Social Media Management with Ease

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tatiana G. | Director of Digital Media, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about Hootsuite?**

I use Hootsuite to post onto my client's social media platforms. It's an easy way to get content out on multiple channels and make copy adjustments effortlessly. I love using it to schedule large amounts of content in advance; it's incredibly easy. It removes the need to be logged in to multiple places, allowing me to check in on all of my clients in one place. With two-factor authentication, it removes the barrier of getting locked out. The ability to bulk schedule and upload different media to different posts simultaneously is fantastic. The bulk scheduling tool has helped me a ton, especially with the amount of content I have to schedule in advance during particular times of the year. The initial setup was so easy, just linking to the accounts, and getting started was fast.

**What do you dislike about Hootsuite?**

I wish the streams looked a little more like the actual platforms do, but that's just a preference

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to manage clients' social media, post on multiple platforms, and schedule content in advance easily. It consolidates all my clients in one place, removing login hassles and preventing lockouts. Bulk scheduling and media uploads are also incredibly helpful.

  ### 16. User-Friendly with Cross-Platform Ease

**Rating:** 4.0/5.0 stars

**Reviewed by:** Riley B. | Digital Community Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for content creation, and it helps me schedule posts easier because I can write straight into the dashboard. I like how I can switch between Facebook and Instagram easily. I like how easy it is to use; it's very user-friendly. I also appreciate that I can go onto different accounts very easily without signing in and out, and do it across platforms. I also like how other people can review my content. The initial setup of Hootsuite was very easy.

**What do you dislike about Hootsuite?**

I don't like how I can't tag an Instagram. For Facebook, when I tag, the actual Facebook account pops up, but it doesn't for Instagram, so there could be an error if I type in the wrong account.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite helps me schedule content easier as I can write directly into the dashboard, switch between Facebook and Instagram effortlessly, and manage accounts without logging in and out. It also allows others to review my content, enhancing collaboration.

  ### 17. Hootsuite’s User-Friendly UI with Powerful All-in-One Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2026

**What do you like best about Hootsuite?**

Hootsuite’s UI/UX is easy to navigate and genuinely user-friendly. What I like most about the platform is having detailed analytics and ads reporting all in one place, which makes it much simpler to review performance without jumping between tools.

**What do you dislike about Hootsuite?**

A few of my criticisms of Hootsuite are that it doesn’t offer an option to post collaborations with Facebook Reels or to add music to Instagram carousels. Those native Meta features are extremely helpful, so it’s frustrating not to have them available here. I also find it annoying that I can’t schedule YouTube videos and view them within the “Plan” view.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite enables us, as a small team, to manage a wide variety of platforms and make data-backed decisions without needing to integrate a bunch of separate analytics dashboards. Content scheduling is a huge benefit for our organization, and tracking historical data would be a nightmare without Hootsuite.

  ### 18. Hootsuite helps to handle social media strategy and calendar for my clients

**Rating:** 4.5/5.0 stars

**Reviewed by:** Samantha L. | Social Media Manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 05, 2026

**What do you like best about Hootsuite?**

Managing editorial calendars for my agency's clients involves a lot of moving parts. I love that I can schedule posts across Instagram and TikTok in one window instead of jumping between apps all day. The AI features actually come in handy when I need a quick spark for a caption or some hashtag ideas after a long day of concept presentations.

**What do you dislike about Hootsuite?**

The mobile app feels really limited compared to the desktop version. It doesn’t offer the same functionality, so I often have to switch back to my laptop to get things done. When I’m on the go and can’t finish tasks on my phone, it gets pretty frustrating.

**What problems is Hootsuite solving and how is that benefiting you?**

At Monks, we’re all about digital transformation and staying ahead of the data. Hootsuite helps me centralize everything so I can maintain client relationships without getting lost in the manual posting weeds. It makes pulling those monthly performance reports much faster since all the KPI tracking is already living in one place.

  ### 19. Huge Time Saver with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kay S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Hootsuite?**

I have been using Hootsuite for over a decade. Hootsuite saves me a lot of time by enabling me to schedule our social media posts in advance. I appreciate being able to spend a few hours on a single day to handle this task rather than doing it in real time. The calendar function is really handy, allowing me to visually see what I have scheduled for the next couple of days. Also, I'm a visual person, and being able to see the calendar and understand where I still need to post content is super duper helpful. Plus, it's an easy software to use.

**What do you dislike about Hootsuite?**

One thing I'd love to be able to do is to edit across platforms. So let's say I schedule a post across four platforms, and then I have to edit the graphic. I have to reupload the graphic to each platform as opposed to just making one seamless edit across all the way that you can when you're posting things for the first time. That's the only thing that I've come across that I would change.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite lets me schedule social media posts across multiple platforms in a few hours, which saves an enormous amount of time. Its calendar function helps me visually plan posts, making it easy to see what’s scheduled.

  ### 20. Boosts Social Media Management with AI and Analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Liz J. | Associate Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Hootsuite?**

I love Hootsuite's AI features within post creation, especially for helping me shorten posts for X. I also like that it can repurpose social posts and provide helpful prompts regarding holidays and other events. The report scheduling features are great too; they simplify reporting and reduce the mental burden of remembering to do it regularly. Hootsuite makes scheduling across platforms super easy, and I appreciate the reporting capabilities. Additionally, I find the tool to be user-friendly, which helps me work more efficiently and effectively, adding more value to my team.

**What do you dislike about Hootsuite?**

I wish it autosaved posts when working on drafts. On numerous occasions, something has happened either due to technical issues on my end or something with Hootsuite, and I've lost whatever I was working on. I wish the tagging features were better. I often have to schedule directly in LinkedIn if I want to tag people because I'm unable to find them in Hootsuite.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite makes scheduling across platforms easy, provides valuable reporting capabilities, simplifies post creation with AI, and helps me work efficiently. I like the report scheduling features as they reduce my mental burden.

  ### 21. Affordable, Easy-to-Use Social Media Management with Helpful Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Hootsuite?**

Hootsuite covers the basics for a social media manager and team. You can easily schedule your content on the desired channels in the calendar and plan section, grab data from your campaigns, and set up listening for your brand. It's a great, easy to use tool. It is also extremely affordable. You're not paying for fluff. The support and onboarding team has also been very helpful and responsive.

**What do you dislike about Hootsuite?**

My two pain points with Hootsuite is that the left-hand side bar is a bit clunky. For certain things you have to do multiple clicks and it's not always super intuitive. Not the end of the world but can be a bit limiting until you figure out where things are. The other issue is the lack of listening notifications that can be sent to my mobile. I need more alert options.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite solves multiple problems for me on a daily basis. The biggest one is scheduling my social media content across my brand's channels. I can schedule ahead, add tags, customize posts across channels within one UI, etc. Other problems include, listening and analytics. I'm able to listening across the web for mentions of my brand so I can respond quickly. I'm also able to provide data on my campaigns to the appropriate teams. I also use Hootsuite Amplify, which allows me to build a employee social media advocacy program.

  ### 22. Streamlined Social Media Management, Perfect for Small Teams

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danielle B. | Vice President - Marketing & Project Administration, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Hootsuite?**

Really, the scheduling calendar is my favorite part. Being able to see all of the posts that I have scheduled for all of our businesses in one place is super convenient. The ability to duplicate posts and reschedule them for other times is also a total game changer for me. It's really user-friendly and intuitive. So, even as a team of one, it helps consolidate tasks efficiently.

**What do you dislike about Hootsuite?**

I don't love the AI little bot feature. I don't think that the post it generates are very useful. And then sometimes there's resizing issues with images across platforms. Between LinkedIn and Facebook and Instagram, I wish it was a little more automatic resizing.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite consolidates my social channels, making it easier to schedule posts and ensure I hit all necessary platforms. The scheduling calendar offers convenience by allowing me to view all posts in one place, and duplicating posts to reschedule them is a game changer.

  ### 23. Detailed Analytics and Easy Planning, But Needs Improved Tagging

**Rating:** 4.0/5.0 stars

**Reviewed by:** Pieter-Jan H. | Communications Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for planning our content when I can't post live, and for tracking analytics. I love that I don't have to log in to my platform, as everything is centralized. I find Hootsuite's analytics detailed and easy to work with, and appreciate that it's more detailed than native analytics, making data comparable from platform to platform. The 'social score' feature is a fantastic addition that aggregates performance, something I've wanted for a while. Hootsuite also keeps data from the past, which is a great help. The initial setup was super easy, probably one of the easiest platforms I've worked with. I really appreciate the NGO price discount too, which makes it more accessible for us.

**What do you dislike about Hootsuite?**

Tagging is a mess and it consumes way too much time. There needs to be a feature that lets you save tags for the same account on different platforms in a 'collection' for auto-inclusion. Often the platform doesn't even respond (I suppose this is due to the native platform's issues).

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to plan content when I can't post live and track analytics. It centralizes platform access, makes tracking easy, and provides detailed, visual analytics. The Social Score feature is excellent for performance aggregation.

  ### 24. Streamlines Social Media Management with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ellen C. | Communications Advisor, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

I use Hootsuite to plan and execute posts across LinkedIn, Facebook, and Instagram, which lets us use it as a content calendar to see what's coming out and when. We can easily change the dates and times for our posts and draft them as well, providing a way for different people across different teams to see what's going on at the same time very easily. The data capture feature is great for writing reports, allowing us to see views, likes, comments, and shares over specific periods without needing to go directly into each platform. We can also custom filter a report with all the criteria we want to look at at once, which is amazing. I appreciate being able to rearrange the data and create reports ranging from one day to annual reports, which are perfect. Hootsuite is also convenient and user-friendly, making it a great tool for managing content and data reporting in a larger department.

**What do you dislike about Hootsuite?**

Hootsuite is limited in the sense that we can't share stories directly through it. For us, it would be great if we could schedule stories to post on Instagram and Facebook through Hootsuite. By not having this feature, we're required to log on during weekends, which is inconvenient. Sometimes there is a delay or lag in retrieving data, especially from LinkedIn. So we might check it on a Thursday afternoon, but the data from Wednesday morning still isn't there. We also had some issues early on with linking our Facebook account to Hootsuite which was a bit of a hurdle.

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to manage social media posts across platforms like LinkedIn, Facebook, and Instagram. It serves as a content calendar, allowing my team to easily view and adjust posts. It solves the problem of using personal devices for scheduling and provides detailed data reports without visiting each platform.

  ### 25. All My Social Media in One Place—Even BlueSky

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 05, 2026

**What do you like best about Hootsuite?**

I love that you can do all your social media in one place, especially now that they've added BlueSky! I'm able to post the same post to multiple places, as well as read and reply to comments. It's great.

**What do you dislike about Hootsuite?**

Sometimes the software can feel a bit clunky, like rearranging pictures in a post (which often has me accidentally clicking the settings of a photo instead of rearranging). It's minor stuff, but would make good quality of life differences.

**What problems is Hootsuite solving and how is that benefiting you?**

It solves the issue of posting to multiple platforms, and saves me an incredible amount of time. Prior to Hootsuite, I used Meta Business -- however Meta only allows 1 Instagram and 1 Facebook, and we have multiple of each. This tool allows me to do everything from one place.

  ### 26. Versatile Tool with Effective Scheduling

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 15, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for social media scheduling, insights, tracking, analysis, and approval/QA streams. I love that it allows us to schedule posts instead of manually posting, which ensures we're posting at optimal times. It provides detailed insights into post performance and lets us segment content with tags to see what's working well, helping us build a "magic formula" for engaging posts.   I like that Hootsuite can be as simple or as complex as I want it to be. It's easy to use for basic functions even if you've never used a similar system before, but you can also dive deeper into its features for a comprehensive view of your social media performance. There's a weekly score on the dashboard providing an overview of content performance, which is immediately available upon login, offering a quick indicator of recent performance without having to go digging around. Additionally, I can customize by tagging each post and building dashboards to compare stats, identifying what's performing well.   The initial setup of Hootsuite was very easy.

**What do you dislike about Hootsuite?**

There are occasional bugs, like posts that have been scheduled or approved not going out. Also, there's an annoying glitch where if you're editing a post that's been sent for approval and it's due to go out soon, it won't let you save your edits or approve it in its original form, meaning it expires and needs to be redone. This can be frustrating if you've set up an approval stream as it ends up wasting multiple people's time. There are also occasional drop-outs of connections to social platforms meaning posts don't go out. There's also a slight delay in publishing, for example, if we schedule a post to go out at 2 pm, it'll quite often go at 2:02 or something like that.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite schedules posts for optimal timing and provides detailed insights on performance. It allows content segmentation with tags to refine engagement strategies. I appreciate its balance of simplicity and complexity, letting me grasp social media performance at a glance or dive deeper for specifics.

  ### 27. Multifunctional Tool with AI Features, Needs Improved Tagging

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bri L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

I use Hootsuite to schedule content on multiple platforms, which is really convenient. I love being able to schedule posts in advance and the insights it provides to improve performance. The AI feature is great for brainstorming content ideas. I like that Hootsuite is multifunctional with so many valuable features, including the listening tool, AI features, and analytics. The initial setup was very easy.

**What do you dislike about Hootsuite?**

I wish that I could mention pages efficiently through Hootsuite. After the post goes out, I usually have to go within the social media platform like Facebook or LinkedIn to tag/mention pages. Hootsuite doesn't properly support page mentions, which means after every post goes live, I have to leave Hootsuite and go back to the native platform to tag the relevant pages. This adds an extra step that disrupts the workflow.

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to schedule posts across platforms, gain performance insights, and generate content ideas with AI features.

  ### 28. Convenient and Time-Saving Social Media Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lisa F. | Director of Operations/CFO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

I appreciate how Hootsuite makes it easy to do daily posts by allowing me to schedule them with the planner, which saves me more time than I can even imagine. I love the convenience it offers and the ongoing upgrades that assist me in generating ideas. The ease of responding to messages, likes, or clicks is incredibly helpful. Additionally, when my marketing brain is fried due to other responsibilities at the company, Hootsuite helps me with this part of my job. The initial setup was easy, and I've been using it for 2-3 years now.

**What do you dislike about Hootsuite?**

I could use more training on some of the newer features I haven't even explored yet due to allowing the time. Overall training when you sign up would be nice. Even videos.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite saves me a lot of time by allowing me to schedule daily posts with just one login. It helps generate ideas when I'm overwhelmed, especially since I juggle many roles.

  ### 29. Hootsuite: centralized management and scheduling that saves time

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 23, 2026

**What do you like best about Hootsuite?**

Hootsuite allows us to centralize the management of our different social accounts on a single platform, and greatly facilitates the planning of posts for us. In concrete terms: a great time saver for us.

**What do you dislike about Hootsuite?**

Some minor ergonomic issues: you cannot change the order of images after importing media into a post. Editing posts after publishing is not possible on all platforms. The issue of being logged out of InBox due to inactivity, I never understood that either. Sometimes the tool is slow.

**What problems is Hootsuite solving and how is that benefiting you?**

I am the only one managing the company's external communication, and social media posts were taking me an infinite amount of time. A tool like Hootsuite allows for centralizing this management and saving valuable time.

  ### 30. A reliable partner for managing global social strategy without the burnout

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jhuliana L. | Social Media Marketing Manager, Information Services, Enterprise (> 1000 emp.)

**Reviewed Date:** February 04, 2026

**What do you like best about Hootsuite?**

I handle a lot of accounts across the EEMEA region, and honestly, having everything in one dashboard keeps me from losing my mind. The calendar view is the thing I rely on most because seeing the week laid out helps me feel like I’m in control of the chaos. I’ve also been using the AI tools for hashtags when my brain feels a bit too crowded from the move to Germany.

**What do you dislike about Hootsuite?**

It can feel heavy sometimes, and I find myself clicking around way too much just to find a simple metric, which really breaks my focus. And I usually avoid the mobile app too, since it feels clunky and I'd just rather wait until I'm back at my laptop.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite basically stops the constant jumping between tabs for NIQ, letting me manage all our Meta and LinkedIn channels from one spot. It solves that messy problem of manual scheduling across different time zones so I can focus on the bigger strategy. I can keep an eye on what people are saying about us through the listening tool, which is vital for global brands.

  ### 31. Reliable Scheduling, Helpful Analytics, and Customizable AI Prompts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Enterprise (> 1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

I enjoy being able to reliably schedule my posts, and I use the analytics page to easily gather the information necessary for my department leaders to see. I also like Hootsuite incorporation of customizable ai prompting for posts so that they feel unique and less computer-written.

**What do you dislike about Hootsuite?**

Over the past year, they've scaled back a few UI considerations that I used regularly to speedily make posts. Integrating a small trash button on the thumbnails helped me to quickly remove photos that I couldn't post, now they've removed it and it requires extra navigation. This is particularly painful since they previously automatically populated only the maximum number of photos that could be posted to Twitter (X) and Instagram, so I'd upload all the photos I wanted, then double-check all three social media platforms that I use, and I was good-to-go. Now I have to go through and select photos for each platform. I'm still not certain why this change was made, but it adds a lot of time to my posting across platforms.

**What problems is Hootsuite solving and how is that benefiting you?**

It prevents me from having to do three-times the work I would normally do for the school district where I work by integrating features across multiple platforms; Facebook, Instagram, and Twitter and allowing me to tailor posts  to each one all at once. It also provide me with cross-platform analytics that are easy to understand. I've also quite enjoyed their yearly Social Media Trends book and a number of their online workshops.

  ### 32. Easy-to-Use Social Scheduling with Reliable Performance and Smart Integrations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

the ability to manage numerous page for companies and people in one location for LinkedIn, but also have connections for company pages across the social platforms. The price structure is reasonable though it took a while to get the platform representative to understand our goals and use case. I have not used the ai integrations but having them built in and knowing the platform is working to stay ahead of trending technology is great. The user interface is easy to understand and follow. The performance is consistent in that most posts are made as scheduled with little hiccups.

**What do you dislike about Hootsuite?**

When something fails to post, there isn't an easy way to repost it. I wish we could edit posts as one if they were scheduled as one instead of having to go into each one to make an edit.

**What problems is Hootsuite solving and how is that benefiting you?**

the biggest problem that Hootsuite solves is scheduling posts across multiple personal LinkedIn accounts without having to log into each account. The time saved is crucial to our workflow and productivity.

  ### 33. Social Media Strategist

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

My favorite feature on Hootsuite is Analytics. I love being able to build custom reports tailored to our clients. Building the reports is super easy to! You select from different factors and drag and drop, change tile sizes and can even alter the appearance of the tile to different visual appearances (graphs, numbers, etc). Additionally, I really appreciate the benchmarking feature to see how client performance stacks up against their industry and competitors. Hootsuite has really helped take our clients to new levels of performance.

**What do you dislike about Hootsuite?**

Something I'm not 100% happy with is the basic Listening capabilities powered by Talkwalker. The AI isn't there yet and misses a lot of items related to my clients. Searching natively on the social platform is a lot more effective at catching things than this feature. Pricing could be considered high or tough to swallow for smaller agencies. However, it does take a lot off your plate.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite provides us more time by taking things off our plate. The onboarding process was easy and walked us through everything. Connecting social platforms, scheduling, alt text generation using AI, and reporting has reduced our time. Compared to scheduling in Meta, we've had minimal issues and Hootsuite doesn't get overwhelmed with high volume scheduling.

  ### 34. All-in-One Scheduling and Analytics That Keeps Me Organized

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Civil Engineering | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

What I like best about Hootsuite is how everything is in one place. I don’t have to switch between a bunch of apps to post or check accounts. The scheduling feature helps a lot because I can sit down and plan out posts for the week instead of worrying about posting every day. The calendar makes it really easy to see what I have coming up and stay organized.

Another thing that’s really helpful is the analytics. I can see which posts are doing well and which ones are not, so I can adjust what I post moving forward. It makes it easier to understand what people actually engage with instead of just guessing.

Overall, it has made things more efficient for me. It saves time, keeps everything organized, and helps me be more consistent with posting.

**What do you dislike about Hootsuite?**

One thing I don’t like about Hootsuite is that the interface can feel a little cluttered, especially when you’re managing multiple accounts and streams at once. It’s not always super intuitive, so it can take some time to find exactly what you’re looking for or to get used to where everything is.

Another downside is the pricing. For what it offers, it can feel a bit expensive, especially for students or smaller teams. Some features that would be really useful are locked behind higher-tier plans, which makes it harder to get full value unless you’re paying more.

I’ve also noticed that performance can be inconsistent at times. Posts don’t always publish exactly when scheduled, and sometimes the platform runs a little slow, which can be frustrating when you’re trying to work efficiently.

It would also be nice if the analytics were a bit more customizable and easier to export in a clean format. Overall, it’s a helpful tool, but there are definitely areas where it could be more user-friendly and accessible.

**What problems is Hootsuite solving and how is that benefiting you?**

Before using Hootsuite, it was harder to keep up with posting consistently and managing multiple social media accounts. Everything had to be done manually, which took a lot of time and made it easy to forget to post or stay on a schedule.

Now, I can plan and schedule content ahead of time, which has made a big difference. It helps me stay consistent with posting without having to be online all the time. This has also made my workflow more organized since everything is in one place instead of switching between platforms.

It also solves the problem of not knowing what content is actually working. The analytics show engagement and performance, so I can adjust my strategy based on real data instead of guessing. Because of that, I’ve been able to improve how I plan content and focus more on what gets the best results.

Overall, it saves time, keeps things organized, and makes it easier to manage social media in a more structured and effective way.

  ### 35. Streamlines Social Media Management for Non-Profits

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abraham Path Initiative I. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

I love how Hootsuite takes the pressure off having to manually schedule posts and allows for tagging directly through the platform. It's amazing to link directly to our accounts and tag local partners without editing posts after publishing. The platform also offers suggestions for post ideas, taking the pressure off my brain in coming up with content. Setting up Hootsuite was easy, and even when accounts disconnect randomly, there's always a notification, so I'm not caught off guard. Overall, I find it incredibly helpful for planning our social media in advance.

**What do you dislike about Hootsuite?**

It would be helpful if Instagram and TikTok tags could be integrated in the same way as LinkedIn and Facebook. It requires entering the individual platforms (Instagram and TikTok), searching for the account we want to tag, and then manually add it to the post in question. It's not impossible, but it's frustrating. Some accounts disconnect randomly, but there is always a notification that it has happened so I'm not caught off guard when it's time to publish a post.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite takes the pressure off manually scheduling posts, allows tagging directly through the platform, and helps plan in advance while providing post ideas.

  ### 36. Time-Saver with Powerful Analytics but Needs Refinement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jason P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

I appreciate Hootsuite for managing our social media platforms as it saves a lot of time in posting content across multiple companies and platforms. The planner is intuitive, making it easy to see what content is being posted daily and scheduled, preventing reposts or missing a post. The analytics portion is invaluable. It allows for easy aggregation of data from multiple sources, saving a lot of time on documentation and reporting. It's much more efficient to compile accurate data using one source with Hootsuite than having to go through different platforms to get total response numbers.

**What do you dislike about Hootsuite?**

I'm wondering if our social media posts using Hootsuite don't receive as much traction as content posted by our content creator because they are not triggering the algorithm as well as a real person would. It also seems the link to the various platforms, LinkedIn in particular, break more frequently than not, requiring relinking, which causes a loss of time and momentum. In addition, I've seen data discrepancies between Hootsuite and various platforms, making me question whether Hootsuite is accurately reflecting data total adjustments or not. Finally, the social score is very helpful as an overall metric, but the recommendations to enhance the score could be more specific and varied rather than boilerplate and redundant at times. The initial set-up was a learning curve at first, but nothing that got me too frustrated to stop using.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite saves time by managing multiple social media platforms at once and centralizes analytics, which helps with documentation and reporting. The planner ensures content is posted as scheduled, avoiding reposts or missed posts. It simplifies compiling accurate response data from different platforms.

  ### 37. Helpful Integrations and Smooth Network Connections

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

I am not the biggest fan of the UI/UX, I find it clunky and slightly outdated when compared to platforms like Fedica or Buffer. The integrations however are quite helpful and I am happy with the smoothness in whch I can connect the networks. In terms of performance there have been a few times when a scheduled post doesn't go. It would be nice to have a bigger warning notification when that happens. 
I do find the pricing for Hootsuite to be fairly high, especially for ones who want to use it for small single-person led startups, but it works alright for an established organization. I have no comment for support/onboarding as I found the navigation easily intuitive. I haven't used the AI features so far

**What do you dislike about Hootsuite?**

The cost. Its way too pricey for an individual to use.
I would also prefer an option to add category buckets to the type of posts I schedule, that way for analytics, I can segregate by content categories too. As a marketer working for an organization that posts vastly diverse content simultaneously, it would be very helpful if i could custom categorize/tag posts

**What problems is Hootsuite solving and how is that benefiting you?**

Scheduling across multiple platforms is a breeze thanks to this software and it helps onboarding other team members and working collaboratively across a joint calendar

  ### 38. Streamlined Social Media Management, Easy to Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephanie S. | Founder & Principal | Narrative Strategist for Mission-Driven Organizations, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for managing my clients' social media accounts like Instagram, Facebook, and LinkedIn, and it lets me do everything in one place, which saves a lot of time. The main dashboard is really helpful since I can monitor and manage everything from there, making adjustments and automating my processes easily. I think Hootsuite is really easy to use and intuitive, even with new features rolling out over time. I've been using it for probably ten years, and it’s always been straightforward to navigate. Setting it up was pretty simple too; I just connected my social media accounts, and it was smooth sailing from there.

**What do you dislike about Hootsuite?**

There might be some bugs that come up where I will try to do something, and I can tell it's just, you know, maybe something going on with the platform. But usually within one day, everything's fixed and it's good to go.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite lets me manage and schedule posts for multiple clients' social media accounts from one dashboard, without logging into each one individually. It streamlines my processes, allowing me to automate tasks and monitor everything efficiently.

  ### 39. Simplifies Social Media Management Across Platforms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amir G. | President/Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 11, 2025

**What do you like best about Hootsuite?**

I found Hootsuite to be a great program for organizing the message we want to share on social media through various platforms like Facebook, LinkedIn, Instagram, and TikTok. I appreciate its ability to create a unified message on a regular basis and know it's being shared across all platforms simultaneously. It's very easy to use, and allows me to dedicate just a small amount of time to it either daily or weekly. I like that it incorporates platform rules and regulations, helping me make necessary adjustments while creating posts, and it simplifies things by allowing me to perform tasks once instead of multiple times.

**What do you dislike about Hootsuite?**

The one thing that I don't like about using Hootsuite is that if I want to repost the same thing, I can't repost them all at the same time. I have to go through and cut and paste each one. And so I find that a little consuming. I think it would be better to be able to take the day and everything that was posted on that day and then move that entire day over to the next day that we want to do the post.

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to resolve sharing the same message on multiple platforms, allowing me to manage this task just once.

  ### 40. Streamlined Social Media Management with Some Quirks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marie S. | Social Media Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for my government agency to cross-post to five different platforms, which streamlines our social operations. It saves me a ton of time because I no longer have to post individually to each platform. I love the analytic dashboard and scheduling features, as they provide reliable performance metrics and allow me to publish simultaneously. This ensures consistent messaging and improves our efficiency and effectiveness. I particularly enjoy scheduling in advance. The analytics help me identify which messages resonate most with the public, aiding us in adjusting and planning accordingly. The initial setup was very easy with no issues.

**What do you dislike about Hootsuite?**

Sometimes our Threads get unlinked. Formatting differences between the platforms are not always reflected well. The preview option does not display 100% accuracy of what it will look like when posted.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite streamlines our social operations by saving time on cross-posting and providing an analytics dashboard. Scheduling enhances message consistency and effectiveness, and analytics guides us in adjusting our strategy.

  ### 41. Major Time Saver!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Hootsuite?**

Hootsuite serves as a centralized platform for managing social media activity. It enables users to schedule posts across multiple channels, monitor messages, and oversee engagement from a single dashboard. The scheduling functionality is dependable, and bulk scheduling is particularly valuable for maintaining an organized content calendar. Additionally, its analytics tools provide clear, actionable insights into performance without requiring advanced technical expertise. Lastly, I find the support team to be responsive and helpful, particularly when navigating platform features or troubleshooting common challenges. Additionally, the availability of training resources, webinars, and community forums provides further support, ensuring users have access to guidance when they need it.

**What do you dislike about Hootsuite?**

The interface can feel somewhat crowded, which may require an adjustment period—particularly for users who are new to social media management platforms. Additionally, the pricing structure may be a consideration for smaller teams or individual users, as some may find themselves paying for features that are not fully utilized.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite addresses several key challenges that come with managing multiple social media accounts—especially in a school district setting where communication needs to be timely, consistent, and clear. Our main issue is too many platforms, not enough time. Hootsuite solves this by allowing you to create and schedule content across all platforms from one dashboard. You can plan posts in advance, align messaging across channels, and ensure important updates—like closures, events, or enrollment reminders—go out at the right time without needing to manually post in real time.

  ### 42. Effortless Social Media Management, Needs Better Tagging Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Patris J. | Marketing Associate, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for scheduling social media posts on LinkedIn, X, Facebook, and occasionally Instagram for multiple pages. I appreciate being able to plan our content calendar weeks in advance. It allows both me and another colleague to seamlessly schedule content for the same accounts and coordinate our schedules. Hootsuite is very direct, straightforward, and easy to use, which makes planning a lot simpler. I also find the suggested schedule times helpful. The initial setup was seamless.

**What do you dislike about Hootsuite?**

I wish you could tag people in LinkedIn posts captions or be able to tag companies/people in the attached graphics. When I try to tag companies in the caption, sometimes it doesn't come up. We can't tag individual people at all. And we can't add photos tags to graphics.

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to schedule posts across multiple platforms, allowing me to plan content weeks in advance. It helps me and my colleague schedule seamlessly around each other's timelines. It's straightforward, easy to use, and suggests helpful post times.

  ### 43. Streamlined Multi-Platform Scheduling with Easy Tagging and Reposting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Policy | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Hootsuite?**

The best part of Hootsuite is pre-scheduling content across multiple platforms all in one place. Being able to tag from within the platform is key. I also love that I can easily re-post anything that I've posted within the last year, with the tags still intact. When I'm stuck for content, I'll look at what I've posted in the past to see if I can find anything to reuse.

**What do you dislike about Hootsuite?**

I used to be able to tag individuals on LinkedIn, and I can't seem to do that any more. The whole reason I use Hootsuite is to streamline social media posting. It's frustrating when I have to go into LinkedIn after posting on Hootsuite to tag someone. It defeats the purpose of scheduling via Hootsuite....what's the point, if I have to go to LinkedIn anyway?

**What problems is Hootsuite solving and how is that benefiting you?**

I'm a one person shop, so there's no one to post for me when I'm out. Being able to pre-schedule content across all our platforms saves me from having to post on vacation.

  ### 44. Good value for all-in-one content planning and analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Hootsuite?**

I’m enjoying all the tools available to me and the overall functionality the platform offers. Being able to review analytics and data in the same place where I schedule and plan content is especially valuable. Additions like customizable alt-text and link preview editing have also helped enhance  performance.

**What do you dislike about Hootsuite?**

I’m not enjoying the social listening tools; they’re quite weak. I also don’t think there are enough integrations to support the video editing and scheduling process. I’d prefer to be able to pre-schedule Reels with the caption, cover, and a sound added directly from Instagram, as that would help increase reach.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite helps me stay organized across the multiple brands I manage. It’s also a very user-friendly platform: the UI/UX works well and doesn’t require much time for onboarding or the learning process. For me, the main advantage of Hootsuite is how many accounts and platforms I can connect and pull data from, all in one central place.

  ### 45. Time-Saving but Frustrating Error Handling

**Rating:** 3.0/5.0 stars

**Reviewed by:** Alondra M. | Digital Communications & Engagement Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Hootsuite?**

I like how on Hootsuite I can schedule out posts all at once across different platforms. It saves me time from having to do it manually on each platform. I also appreciate the analytics. Being able to know which posts are liked, track the campaigns, and know which posts are doing well is great for me & to show executives.

**What do you dislike about Hootsuite?**

If you make an error tagging on Instagram, the whole post doesn't go out, and it doesn't tell you exactly which tag was the problem, so you have to manually go through them, which is really time-consuming. I also wish there could be some sort of AI feature in the automated reports that highlights the biggest changes or significant posts.

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to track metrics and analytics, schedule posts across platforms, and optimize my social strategy, saving me time from doing things manually and helping me identify successful posts and campaign similarities.

  ### 46. Hootsuite: A Gamechanger for LinkedIn Management with Intuitive AI Suggestions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Hootsuite?**

Hootsuite has been a game changer for managing our employees’ LinkedIn accounts. Since we started using it, we’ve seen a noticeable increase in engagement and overall performance. The platform integrates smoothly with our workflows, and the user interface is very intuitive, which makes it easy for our team to stay consistent and efficient with posting. The pricing is also very competitive compared to other platforms, and the AI-driven trending topic suggestions are especially helpful for a financial institution like ours that is always looking for fresh content ideas. Their customer support has been excellent as well and quick to answer any questions we’ve had.

**What do you dislike about Hootsuite?**

One thing we would like to see improved is more flexibility when it comes to adding additional social accounts. Right now, needing to upgrade to an entirely new plan just to include a few more accounts can feel limiting. Having an option to add accounts incrementally within the same plan would make the platform even more convenient and scalable for growing teams like ours.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite is solving the challenge of keeping our lenders active and consistent on LinkedIn when they don’t have the time to create posts themselves. By allowing our marketing team to plan, write, and publish content on their behalf, it has made maintaining a strong and professional presence much more manageable. This has helped increase visibility, engagement, and consistency across our team’s accounts without adding extra work to our lenders’ already busy schedules.

  ### 47. Does what you need and more!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 27, 2025

**What do you like best about Hootsuite?**

In terms of social media management, it's pretty solid. You can easily add accounts, create content, schedule it, move things around, save drafts, and more. There's a library of graphics and gifs to use, and even AI to kickstart your writing (if you're into that). You can also monitor account engagement and do some social listening. But wait, there's more! Hootsuite offers a lot of really great analytics, and all from one place, which is handy if you're monitoring several platforms. I've used Hootsuite at several different companies now and I'm using it weekly if not daily, and it's always been a solid tool that's user-friendly and largely unproblematic. They're also constantly innovating. I'd asked for the ability to add Instagram alt-text, and now we have it! Makes my job easier.

**What do you dislike about Hootsuite?**

It's a fairly expensive tool, and there is still room for improvements. For example, I'd like the ability to schedule a Twitter thread and better analytics. Also their chatbot is pretty bad, which can be annoying when you have a simple question, but eventually you can connect to a real human and get answers via email.

**What problems is Hootsuite solving and how is that benefiting you?**

Social media is only one of my tasks, so being able to easily schedule a bunch of content when I can and then let Hootsuite do its thing is great. Hootsuite also solves the problem of tracking analytics. Heck, Twitter doesn't even let you view your own analytics anymore unless you pay, so being able to have some data from Hootsuite is valuable.

  ### 48. Effortless Scheduling, Reliable Social Media Solutions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kailey M. | Marketing Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Hootsuite?**

I use Hootsuite for social media marketing, specifically for scheduling posts, brainstorming layouts, and building out posting schedules with the monthly calendar. I appreciate how it solves the issue of having to post on my time, saving me stress and worry. The ability to schedule posts ahead of time is what I like most, as I don't have to worry about posting on weekends when I'm off work. Hootsuite handles it automatically. Additionally, I find Hootsuite to be a way easier platform to use with more features than what I was using before, which was Social Reach. I've been an avid user of Hootsuite for almost 10 years, and find the setup super easy.

**What do you dislike about Hootsuite?**

Sometimes there are weird glitches or errors, or a connection issue. Hootsuite announces when they are happening, so like Facebook won't work with auto scheduling, so you have to manually post.

**What problems is Hootsuite solving and how is that benefiting you?**

I use Hootsuite to save time and avoid stress by scheduling posts in advance, no longer needing to post manually, especially on weekends.

  ### 49. All Your Analytics in One Place, Plus Easy Multi-Platform Posting

**Rating:** 4.0/5.0 stars

**Reviewed by:** Deanna M. | Freelance Graphic Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about Hootsuite?**

I like that it houses all of the analytical data. For example LinkedIn data drops off after a year, but not in hootsuite. I also enjoy that you can post to mulitple platforms from one location.

**What do you dislike about Hootsuite?**

Editing a post once it has been made is not possible. I need to go into each platform delete the post, and then repost it, while also removing it from the 'posting' section on hootsuite itself.

**What problems is Hootsuite solving and how is that benefiting you?**

It is allowing for a more efficient use of time, posting from one platform and not having ot login and verify from multiple social accounts each time. It also outputs great data boards that you can organize and customize.

  ### 50. Simplifies Social Media Management with Ease

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emmanuel K. | Senior Business Administrator, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 20, 2026

**What do you like best about Hootsuite?**

I find Hootsuite really helps simplify managing our social media accounts by creating a one-stop shop, allowing us to post content and keep track of things easily. I appreciate that it makes everything easier without having to log in to multiple accounts. The ease of getting logged in with all our accounts through Hootsuite was great too. I like Hootsuite's simplicity and the reporting aspect. The scheduling feature is particularly valuable as it lets us preschedule posts, set them, and forget them, which is very convenient. The tools and reporting capabilities are great for our business. Plus, I haven't encountered any issues with it.

**What do you dislike about Hootsuite?**

Every once in a while, we might have an error pop up with one of our postings. Sometimes that could take a few minutes to kinda work through. I guess if there was a way to improve that experience maybe where the errors are less or could be, fixed a lot faster.

**What problems is Hootsuite solving and how is that benefiting you?**

Hootsuite makes managing multiple social media accounts easier by providing a one-stop shop. It simplifies our processes, allowing us to post content and track performance efficiently, which helps in getting our business name out there.


## Hootsuite Discussions
  - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote
  - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote
  - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote
  - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote
  - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote

- [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?page=7&section=pricing&secure%5Bexpires_at%5D=2026-08-01+13%3A25%3A18+-0500&secure%5Bsession_id%5D=90ae0e2a-fec5-4377-9c01-15b437668cdc&secure%5Btoken%5D=338bec3168905029e584d06207734799ebd90697354371ab1c92998112352956&format=llm_user)
## Hootsuite Integrations
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Express](https://www.g2.com/products/adobe-express/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Asana](https://www.g2.com/products/asana/reviews)
  - [Binder.so](https://www.g2.com/products/binder-so/reviews)
  - [Bitly](https://www.g2.com/products/bitly/reviews)
  - [Canto](https://www.g2.com/products/canto/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Creatify AI](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews)
  - [Dropbox](https://www.g2.com/products/dropbox/reviews)
  - [Evernote](https://www.g2.com/products/evernote/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Fedica](https://www.g2.com/products/fedica/reviews)
  - [Gemini](https://www.g2.com/products/gemini-advanced-marketing-solutions-gemini/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google for Education](https://www.g2.com/products/google-for-education/reviews)
  - [Google My Business](https://www.g2.com/products/google-my-business/reviews)
  - [Grammarly](https://www.g2.com/products/grammarly/reviews)
  - [Hootsuite Amplify](https://www.g2.com/products/hootsuite-amplify/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews)
  - [MemberPress](https://www.g2.com/products/memberpress/reviews)
  - [Mention](https://www.g2.com/products/mention/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Copilot](https://www.g2.com/products/microsoft-microsoft-copilot/reviews)
  - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews)
  - [monday CRM](https://www.g2.com/products/monday-crm/reviews)
  - [Okta](https://www.g2.com/products/okta/reviews)
  - [RSS.com](https://www.g2.com/products/rss-com/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews)
  - [Tiktok](https://www.g2.com/products/tiktok/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Twitter Analytics](https://www.g2.com/products/twitter-analytics/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [X](https://www.g2.com/products/x/reviews)
  - [YouTube Summarized](https://www.g2.com/products/youtube-summarized/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zendesk Contact Center](https://www.g2.com/products/zendesk-contact-center/reviews)
  - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews)
  - [Zoho Social](https://www.g2.com/products/zoho-social/reviews)

## Hootsuite Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics
- Sentiment Analysis

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation

**Platform Interoperability**
- Close Ecosystem API

**Responses**
- Personalization
- Route To Human
- Natural Language Understanding (NLU)

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis

**Automation - AI Agents**
- Sales Follow-Up
- Customer Interaction Automation
- Lead Generation
- Document Processing
- Feedback Collection

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Social Management**
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
- Social Ads
- Campaign Planning
- Hashtag Capabilites

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Platform**
- Conversation Editor
- Integration
- Human-In-The-Loop

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Autonomy -  AI Agents**
- Independent Decision Making
- Adaptive Responses
- Task Execution
- Problem Solving

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Social Functionality**
- Social Functionality

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

## Top Hootsuite Alternatives
  - [Vista Social](https://www.g2.com/products/vista-social/reviews) - 4.8/5.0 (1,116 reviews)
  - [SOCi](https://www.g2.com/products/soci/reviews) - 4.5/5.0 (4,493 reviews)
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,798 reviews)