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Compare Buffer and Hootsuite 
Featured Products
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
Free
$99.00 1 user Per Month
Buffer
Star Rating
(1,024)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansHootsuite
Star Rating
(6,677)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that Buffer stands out for its intuitive interface, which makes it easy to navigate and use. Reviewers have noted, "Best for scheduling and extremely easy to navigate," indicating that Buffer is particularly user-friendly for those who prioritize simplicity in their social media management tasks.
- According to verified reviews, Hootsuite's customer support is frequently praised, with users mentioning their positive experiences with representatives. One user stated, "The customer support is also great," which can be a significant factor for businesses that require reliable assistance.
- Reviewers mention that Buffer's content calendar feature is a highlight, allowing users to visually plan their posts effectively. A user remarked on its ability to "customize posts for different platforms and the content calendar used to schedule the Ad-Posts," showcasing its strength in content organization.
- G2 reviewers indicate that while Hootsuite has a higher overall satisfaction score, Buffer's ease of use and setup are notable, with users rating it highly in these areas. One user appreciated that Buffer is "feature-rich" yet still manageable for simpler tasks, making it a good fit for smaller businesses or those new to social media management.
- Users report that Hootsuite's advanced features, such as its Owly GPT for performance reporting, provide valuable insights for businesses looking to optimize their social media strategies. This capability, along with its robust scheduling options, positions Hootsuite as a comprehensive tool for more complex social media needs.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Buffer
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.4
6,016
Ease of Use
9.2
906
8.6
6,092
Ease of Setup
9.2
325
8.7
3,880
Ease of Admin
9.1
310
8.6
2,545
Quality of Support
8.5
644
8.2
4,507
Has the product been a good partner in doing business?
8.8
270
8.6
2,317
Product Direction (% positive)
8.2
880
8.0
5,932
Features by Category
Social Analytics
Not enough data
7.5(won by default)
2146
Not enough data
7.9(won by default)
2352
Not enough data
8.6(won by default)
2479
Not enough data
7.4(won by default)
1812
Not enough data
7.4(won by default)
2037
Not enough data
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Reports & Dashboards
Not enough data
8.1(won by default)
2387
Not enough data
8.3(won by default)
2361
Not enough data
8.4(won by default)
2325
Not enough data
7.1(won by default)
1387
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Content & Collaboration
9.0
141
9.0
2748
8.6
124
8.0
2571
8.2
104
8.0
2512
8.5
105
7.8
2394
8.8
114
8.2
2526
8.5
98
8.1
2518
Social Management
7.9
665
8.1
4467
9.3
787
8.9
4952
8.4
641
8.2
4471
8.3
692
8.4
4784
Feature Not Available
7.1
3467
8.6
98
8.0
2526
8.3
24
7.9
2145
Agentic AI - Social Media Management
7.2
12
6.8
278
7.4
12
7.1
277
6.9
12
7.1
277
7.4
12
7.1
275
7.2
12
7.1
271
7.5
12
7.0
271
7.2
12
7.1
267
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
666
Campaign Management
Not enough data
8.4
670
Not enough data
8.1
664
Not enough data
8.1
656
Not enough data
7.9
663
Not enough data
8.1
660
Not enough data
8.4
653
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
627
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
614
Targeting
Not enough data
8.1
626
Not enough data
7.8
615
Not enough data
7.9
614
Not enough data
7.8
608
Platform
Not enough data
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Monitoring & Listening
Not enough data
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
Not enough data
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Categories
Categories
Shared Categories
Buffer and Hootsuite are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.0%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.9%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
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