Hootsuite Features

Reports on the performance of social media posts and campaigns.

Allows the creation, management, and scheduling of content to be shared across social media channels.

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

Manage and post content across multiple social media accounts and platforms simultaneously

Provides features for managing and optimizing paid advertisements across social channels.

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

Monitor hashtags, their trends, and analytics across all social media platforms

Manage multiple campaigns in one system

Initiate interactions with customers by proactively starting conversations or providing informational content

Establish rules for automatic propagation of social media posts across one or more channels

Analyze and gain insights into data in real-time

Product functionality for social advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Allows business to edit conversations to meet the unique needs of one's business.

Gives users the ability to update systems, like CRM, based on conversations.

Allows users to maintain and observe the accuracy and viability of Intelligent Virtual Assistants.

Editing tool that allows users to drag and drop images, icons, widgets, or other components

Agents pause for human input at key steps and hand off tasks when beyond their confidence or authority.

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

Allows marketer to add, track, and measure a multitude of social media accounts.

Offers a white labeling service for agencies or resellers to customize platform branding.

Alter the layout and content of reports

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Analyzes and illustrates follower information such as demographics, location, interests, etc.

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Tracks and measures the success of paid advertising initiatives run on social media sites.

Ties social activity to business results such as leads, conversions, and sales.

Analyzes the performance of hashtags and identifies popular or trending hashtags.

Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Identify the source channel that resulted in a new lead in the system

Analyze and gain insights into data in real-time

Interact with data visualization elements, such as charts and graphs, to drill down into data

View and track pertinent metrics to find patterns and gain insights from data

Track and interpret campaign performance metrics

Track and monitor a specific set of keywords

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Track and document all activities across devices, networks, and other systems

Tracks metrics that provide insight into how a user interacts with any interface or product

Review data from past periods to reveal recurring tendencies and predict future performance

Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Allows users to upload and publish brand content from a shared library.

Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.

Automates the content approval process to ensure social posts are approved by managers or clients before publishing.

Allows administrators to assign permissions for different users or teams to access certain platform features.

Provides features for creating or editing social media assets.

Store and manage images

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Provides personalized responses to interlocator based on segmentation or past responses.

Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had.

Can have a natural, human-like conversation with an interlocator.

Manage and support multiple languages

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Identifies who is talking about your brand along with their influence over social communities.

Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.

Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.

Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.

Allows users to monitor conversations about competitors and measure performance against them.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Track activity of your competitors

Track the usage of certain hashtags

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and document all activities across devices, networks, and other systems

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.

Determines whether mentions of your brand are positive, negative or neutral.

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Allows users to automate responses to customer inquiries across various channels.

Allows users to automate responses to customer inquiries across various channels.

Allows users to automate the process of generating and qualifying sales leads.

Allows users to automate the handling, processing, and management of documents.

Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.

Process and analyze human language in text or audio form

Generative AI can generate synthetic data and simulate scenarios for training and testing purposes.

Allows the AI agent to learn from interactions and adapt its responses accordingly.

Allows the AI agent to learn from interactions and adapt its responses accordingly.

Provides the AI agent the ability to execute tasks without requiring constant user input.

Allows the AI agent to identify and resolve issues without user intervention.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

Addition of necessary external data, applications, tools, or features

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Use AI to generate content in the form of text, images, videos, etc.

Compare key metrics for the business against prominent players in the industry

Centralized repository to store content and assets

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Creation and customization of dashboards

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automatically create schedules based on business needs or employee availability and qualifications

Collect information from multiple sources

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track and manage schedules and meetings via an integrated calendar

Leave comments and notes on documents for others to view

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Create, design and manage workflows for repetitive tasks

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

An @mention is a way to tag or notify a specific person about a message/post

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Import and export data to and from software applications

Graphical representation of data

Observe and track the demand, usage, progress or quality of a system, product, or user

Define levels of authorization for access to specific files or systems

Track activity of your competitors

Search and filter data across systems to locate required information by entering keywords or certain criteria

Add customized logos and colors to align with company branding

Receive data and information in real time

Active monitoring of systems, applications, or networks

Market event via social media tools

Create and manage advertising campaigns on social media networks

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Active reporting of data and metrics

Set campaign schedules by selecting start, pause, and end dates

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Application programming interface that allows for integration with other systems/databases

Alter the layout and content of reports

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Add customized logos and colors to align with company branding

Create and manage advertising campaigns on social media networks

Find & retrieve relevant data or documents

Manage the process of evaluating documents or requests submitted for approval

Track and monitor a specific set of keywords

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and manage schedules and meetings via an integrated calendar

Create, design and manage workflows for repetitive tasks

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Review data from past periods to reveal recurring tendencies and predict future performance

Application programming interface that allows for integration with other systems/databases

Graphical representation of data

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Market event via social media tools

An @mention is a way to tag or notify a specific person about a message/post

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Use AI to generate content in the form of text, images, videos, etc.

Tracks metrics that provide insight into how a user interacts with any interface or product

Provides a channel for team members to share media files, communicate, and work together

Monitor social media posts or web that mention a particular brand

Assemble applications and processes by dragging over and arranging pre-built components

Leave comments and notes on documents for others to view

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Create, save, and re-purpose templates for emails, forms, etc.

Multiple agents work together, share tasks, and coordinate to achieve common goals.

Collection of processes, policies, and standards to manage the storage & usability of enterprise data

Process of carefully designing and constructing prompts or input instructions to achieve desired behaviors or outputs from AI models

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Build applications without the use of code

Track revisions and updates made to files and navigate between different versions

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Model the varying behavior of a system over time through diagrams

Application programming interface that allows for integration with other systems/databases

Store and save retrievable data

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage a growing amount of work to meet increased demand without compromising performance

Manage budgets, track and optimize spending and align capacity to workload demand

Plan availability and assign specific time slots for tasks and resources

Interact with agents using conversational language

Define levels of authorization for access to specific files or systems

Ability to interact with various large language models, such as GPT-4, Claude 3, Gemini, Llama 3, and more

Identify which applications need to exchange data and enable these data connections

Flexible architecture allowing tailored configurations

Pre-defined templates within a library for common cases such as contracts, websites, emails, and more

Tools for the systematic analysis of various types of data or statistics

Helps understand a user's intentions/actions

Interprets what a user is doing based on context and helps guide them through the process.

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Bots that work alongside humans on tasks that cannot be fully automated

Assemble applications and processes by dragging over and arranging pre-built components

Used as a promotional or demonstration tool in sales and marketing presentations

Use AI to generate content in the form of text, images, videos, etc.

Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Set up connections to third-party platforms to improve business processes

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Artificial neural networks using multiple layers of processing are used to extract progressively higher level features from data.

Assemble applications and bots from pre-made building blocks without having to write software code or knowing a programming language

Track and manage adherence to policies for any service, product, process, or supplier

Automatic reply functionality for incoming messages

Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills

Transfer queries and organize messages between agents

Adjust communications based on previous interactions or personal preferences

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Program systems that assist users with their daily administrative responsibilities

AI-based platform which conducts a conversation via auditory or textual methods

Train your system to interpret and transcribe voice messages

View and track pertinent metrics to find patterns and gain insights from data

Create, manage and track all task activities and progression

Initiate interactions with customers by proactively starting conversations or providing informational content

Software program that continuously adjusts its behavior based on observed data

Configure existing workflows to meet your organization's needs

Automate processes from start to finish without human assistance

Recording, transcription, and analysis of sales calls for the purpose of training and generating insights

Streamlining repetitive tasks and activities through automated and predefined workflows

Managing and resolving errors that occur during program execution to maintain stability

Identify, track, and respond to negative feedback

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Track and analyze various metrics such as demographics, psychographics, behavior and other insights

Manage and post content across multiple social media accounts and platforms simultaneously

Application programming interface that allows for integration with other systems/databases

Provides a channel for team members to share media files, communicate, and work together

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Import and export data to and from software applications

Graphical representation of data

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Facilitates online authoring and publishing of the content

Automated identification of relevant content for future sharing and reposting

Use AI to generate content in the form of text, images, videos, etc.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Process and analyze human language in text or audio form

Ability to recognize printed or written text within digital images or scanned documents

Track and interpret campaign performance metrics

Manage and support multiple languages

Collect information from multiple sources

View and track pertinent metrics to find patterns and gain insights from data

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Leave comments and notes on documents for others to view

Manage the process of evaluating documents or requests submitted for approval

Centralized repository to store content and assets

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Market event via social media tools

Analyze and gain insights into data in real-time

Initiate interactions with customers by proactively starting conversations or providing informational content

Establish rules for automatic propagation of social media posts across one or more channels

Compare key metrics for the business against prominent players in the industry

Capability to use a search engine via operators like AND, NOT, and OR

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Define levels of authorization for access to specific files or systems

Monitor and manage customers' perceptions about a business, product, or service

Monitor social media sites for specific keywords

Create and manage advertising campaigns on social media networks

Alter the layout and content of reports

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Create, design and manage workflows for repetitive tasks