Hootsuite Features

Reports on the performance of social media posts and campaigns. This feature was mentioned in 4467 Hootsuite reviews.

Based on 4951 Hootsuite reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.

Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 4471 reviewers of Hootsuite have provided feedback on this feature.

Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 4785 Hootsuite reviews.

Based on 3467 Hootsuite reviews. Provides features for managing and optimizing paid advertisements across social channels.

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 2526 Hootsuite reviews.

As reported in 2144 Hootsuite reviews. Monitor hashtags, their trends, and analytics across all social media platforms

Based on 666 Hootsuite reviews. Product functionality for social advertising.

As reported in 670 Hootsuite reviews. Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 664 Hootsuite reviews.

Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 656 Hootsuite reviews.

Based on 663 Hootsuite reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 660 Hootsuite reviews.

As reported in 653 Hootsuite reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Based on 646 Hootsuite reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Based on 632 Hootsuite reviews. Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 634 reviewers of Hootsuite have provided feedback on this feature.

Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 627 Hootsuite reviews.

Based on 620 Hootsuite reviews. Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps. 620 reviewers of Hootsuite have provided feedback on this feature.

As reported in 614 Hootsuite reviews. Supports rich media mobile ads that involve user interaction.

Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 626 Hootsuite reviews.

Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 615 Hootsuite reviews.

As reported in 614 Hootsuite reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 608 Hootsuite reviews.

As reported in 597 Hootsuite reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators. 614 reviewers of Hootsuite have provided feedback on this feature.

Based on 611 Hootsuite reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 607 Hootsuite reviews.

Provides features to allow scaling for large organizations. 600 reviewers of Hootsuite have provided feedback on this feature.

As reported in 597 Hootsuite reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 599 Hootsuite reviews.

Based on 587 Hootsuite reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

As reported in 591 Hootsuite reviews. Alerts marketer of the performance of particular campaigns.

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. 2386 reviewers of Hootsuite have provided feedback on this feature.

Allows users to export reports from the product into an .xsl, .csv, or .pdf file. 2361 reviewers of Hootsuite have provided feedback on this feature.

Allows marketer to add, track, and measure a multitude of social media accounts. This feature was mentioned in 2324 Hootsuite reviews.

Based on 1387 Hootsuite reviews. Offers a white labeling service for agencies or resellers to customize platform branding.

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. This feature was mentioned in 2145 Hootsuite reviews.

Analyzes and illustrates follower information such as demographics, location, interests, etc. This feature was mentioned in 2352 Hootsuite reviews.

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 2479 reviewers of Hootsuite have provided feedback on this feature.

As reported in 1812 Hootsuite reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.

Ties social activity to business results such as leads, conversions, and sales. This feature was mentioned in 2036 Hootsuite reviews.

Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 1486 Hootsuite reviews.

Based on 1447 Hootsuite reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. 2747 reviewers of Hootsuite have provided feedback on this feature.

As reported in 2571 Hootsuite reviews. Allows users to upload and publish brand content from a shared library.

Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. This feature was mentioned in 2512 Hootsuite reviews.

Based on 2394 Hootsuite reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.

As reported in 2526 Hootsuite reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.

Provides features for creating or editing social media assets. 2517 reviewers of Hootsuite have provided feedback on this feature.

As reported in 562 Hootsuite reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. 1910 reviewers of Hootsuite have provided feedback on this feature.

As reported in 1508 Hootsuite reviews. Identifies who is talking about your brand along with their influence over social communities.

Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. This feature was mentioned in 701 Hootsuite reviews.

Based on 676 Hootsuite reviews. Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.

As reported in 669 Hootsuite reviews. Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.

Based on 648 Hootsuite reviews. Allows users to monitor conversations about competitors and measure performance against them.

Determines whether mentions of your brand are positive, negative or neutral. 1356 reviewers of Hootsuite have provided feedback on this feature.

Based on 1860 Hootsuite reviews. Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

As reported in 718 Hootsuite reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. This feature was mentioned in 646 Hootsuite reviews.

Capability to perform complex tasks without constant human input This feature was mentioned in 278 Hootsuite reviews.

Based on 277 Hootsuite reviews. Ability to break down and plan multi-step processes

As reported in 277 Hootsuite reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience 275 reviewers of Hootsuite have provided feedback on this feature.

As reported in 271 Hootsuite reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting 271 reviewers of Hootsuite have provided feedback on this feature.

Makes informed choices based on available data and objectives 267 reviewers of Hootsuite have provided feedback on this feature.

Based on 146 Hootsuite reviews. Capability to perform complex tasks without constant human input

As reported in 145 Hootsuite reviews. Works across multiple software systems or databases

As reported in 144 Hootsuite reviews. Improves performance based on feedback and experience

As reported in 146 Hootsuite reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 146 reviewers of Hootsuite have provided feedback on this feature.

Capability to perform complex tasks without constant human input This feature was mentioned in 58 Hootsuite reviews.

Based on 57 Hootsuite reviews. Ability to break down and plan multi-step processes

Works across multiple software systems or databases 58 reviewers of Hootsuite have provided feedback on this feature.

Improves performance based on feedback and experience This feature was mentioned in 59 Hootsuite reviews.

As reported in 58 Hootsuite reviews. Anticipates needs and offers suggestions without prompting

As reported in 59 Hootsuite reviews. Makes informed choices based on available data and objectives

As reported in 59 Hootsuite reviews. Capability to perform complex tasks without constant human input

As reported in 59 Hootsuite reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience 58 reviewers of Hootsuite have provided feedback on this feature.

Based on 59 Hootsuite reviews. Anticipates needs and offers suggestions without prompting

As reported in 59 Hootsuite reviews. Makes informed choices based on available data and objectives