--- title: Lumen by Talkwalker Reviews meta\_title: 'Lumen by Talkwalker Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 137 reviews by the users' company size, role or industry to find out how Lumen by Talkwalker works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 137 scale: '5' date\_modified: '2026-08-20' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Lumen by Talkwalker Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Lumen by Talkwalker but has limited features. Are you part of the Lumen by Talkwalker team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com * * * Seller [Hootsuite](https://www.g2.com/sellers/hootsuite) Discussions [Lumen by Talkwalker Community](https://www.g2.com/products/lumen-by-talkwalker/discuss) Languages Supported German, English, French, Italian, Japanese, Dutch, Spanish, Turkish, Chinese (Simplified) Solution Type Best-of-Breed (A specialized tool focused on a specific business function or use case, offering advanced capabilities and depth within its area of expertise.) Overview by Margaret (Customer Engagement @ Hootsuite) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 7 months [ View More Pricing Information ](https://www.g2.com/products/lumen-by-talkwalker/pricing) ## Top-Rated Alternatives [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,881) ](https://www.g2.com/products/sprout-social/reviews) [ ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater") Meltwater 4.1/5(2,671) ](https://www.g2.com/products/meltwater/reviews) [ ![Sprinklr Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprinklr Social") Sprinklr Social 4.1/5(1,222) ](https://www.g2.com/products/sprinklr-social/reviews) [ View All Alternatives ](https://www.g2.com/products/lumen-by-talkwalker/competitors/alternatives) ## User Insights Average based on 137 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## Lumen by Talkwalker Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. ![Amber N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber N.") AN Amber N. Manager, Strategic Insights Mid-Market (51-1000 emp.) 4/14/2026 "Easy to Use with Powerful Cluster Analysis" 4.5/5 What do you like best about Lumen by Talkwalker? I find Talkwalker by Hootsuite super easy to use, and it gets me the information I need, laying it out nicely. I really love the cluster analysis and how it can synthesize key themes in a huge data set. I'm impressed with the consistently making improvements and the easy user interface. The Boolean features help me get exactly the results I need and want. Clusters are increasingly helpful, and I love how easy it is to look through full data. I consistently use these for client research and can rely on the platform without worrying about glitches. Setting it up was very easy. Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? I wish we could share clusters between accounts. Many times I create one and want to share the interactive cluster with team members. Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? I use Talkwalker by Hootsuite for landscape and cluster analysis, and brand visibility in earned media. It's super easy to use, provides the info I need nicely, and synthesizes key themes in large datasets. I rely on it for consistent client research without worrying about glitches. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through LinkedIn)Incentivized (This reviewer was offered a nominal gift card as thank you for completing this review.)Source: G2 invite (Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.) (Copy Review URL) JD Jennifer D. Director of Digital Marketing Small-Business (50 or fewer emp.) 9/5/2025 "Powerful insights that go beyond traditional listening tools" 4/5 What do you like best about Lumen by Talkwalker? I really like how Talkwalker provides insights we couldn’t access in the past. The data and content are not only useful but also genuinely interesting to explore. It goes far beyond just measuring digital conversations and, compared to similar products, it feels like the frontrunner. The team has also been excellent—very engaged during onboarding and training, making the implementation process smooth and collaborative. Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? The main drawback is that it’s not the easiest product to set up or manage at the start. Because it’s a complex platform, it takes time to get comfortable, learn the system, and sort through the volume of information. That said, the learning curve is somewhat expected given the depth of the tool. Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? I wouldn’t say it’s solving a problem as much as it’s opening up our minds to new conversations and insights about our business. It allows us to explore discussions happening in channels we never had access to before, like podcasts and Reddit, where conversation is more authentic and valuable than ever. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through a business email account)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) ![Jacqueline M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacqueline M.") JM Jacqueline M. Social Media Marketing Manager Marketing and Advertising Enterprise (\> 1000 emp.) 6/24/2025 "Talkwalker is a social listening superhero" 5/5 What do you like best about Lumen by Talkwalker? Talkwalker helps our brand monitor trending topics and mentions across the web. Our social media team is able to quickly and seamlessly pull reports, look at dashboards, and keep informed. Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? It's not the easiest platform to learn how to use, and it could be prettier/more user-friendly. Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? Talkwalker is our hub for social media listening. Instead of manually pulling mentions from the web and social, Talkwalker serves as a one-stop-shop for our social media listening efforts and has revolutionized the way we can report listening results to our executive team. Talkwalker has helped our organization make informed decisions. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through LinkedIn)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Small-Business (50 or fewer emp.) 8/21/2025 "Great for social listening tasks" 4.5/5 What do you like best about Lumen by Talkwalker? Excellent to track conversation volume and trends Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? Doesn't let you edit queries in the same view as the graph Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? It lets me work on social listening projects Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through Google using a business email account)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") AP Verified User in Public Relations and Communications (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 9/12/2025 "Great customer service, they show that they're invested in your success." 4.5/5 What do you like best about Lumen by Talkwalker? Extensive featureset - highly customizable Great coverage across known and notable channels Fantastic customer support reps Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? Some platform coverage gaps (this is more of an industry pain point though) Limiting monthly/annual data caps Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? Empowering our social team with the ability to monitor and track performance and trends across social media. Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through a business email account)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") UP Verified User in Public Relations and Communications (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 9/18/2024 "Decent Media Monitoring Tool" 3.5/5 What do you like best about Lumen by Talkwalker? Talkwalker has the ability to full customize your search terms while looking at sentiment, geographic locations, and media types. Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? One of the downsides of the version I use is that you can only search conversations from the last 30 days. Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? As a public relations professional, being able to track conversations in real-time is incredibly valuable. Until AI is smart enough to do media monitoring for us, tools like Talkwalker can help. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through a business email account)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") UP Verified User in Public Relations and Communications (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Enterprise (\> 1000 emp.) 2/29/2024 "The best tool for the combination of traditional and social monitoring" 4.5/5 What do you like best about Lumen by Talkwalker? I love the layout of Talkwalker and how it pulls both traditional and social well. Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? Its operator can be weak and it gets annoying to have to backfill. Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? I need to monitor online conversation for my clients and Talkwalker allows me to do that. Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through a business email account)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Enterprise (\> 1000 emp.) 9/24/2023 "Top product for listening" 5/5 What do you like best about Lumen by Talkwalker? Ability to use Boolean logic and easily create and export topics. Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? There is a limit to the number of mentions of topics. Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? Quickly be alerted of any high risk issues that may pop up in the media Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through LinkedIn)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) ![Younes B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Younes B.") YB Younes B. Founder Small-Business (50 or fewer emp.) 11/22/2022 "Cost-effective solution to social listening for SMBs" 5/5 What do you like best about Lumen by Talkwalker? I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker's web crawlers don't disappoint you and show you the results. In almost real-time. The email alerts are a huge time saver too. I don't bother signing in unless it is necessary. Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? Nothing matters for time being. They redesign their dashboard and website recently and that's cool. Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? Keeping an eye on how healthy your brand's digital reputation it is. Monitoring your customer's reviews the bad and the good so you can use the good as testimonials and improve the services so you avoid future bad reviews. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through LinkedIn)Incentivized (This reviewer was offered a nominal gift card as thank you for completing this review.)Source: G2 invite (Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.) (Copy Review URL) ![Verified User in Aviation & Aerospace](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Aviation & Aerospace") IA Verified User in Aviation & Aerospace (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 11/21/2022 "Don't Do It- !" 0/5 What do you like best about Lumen by Talkwalker? Easy to set up an account. That's it. Yep. Review collected by and hosted on G2.com. What do you dislike about Lumen by Talkwalker? Trapped. Easy to set up, impossible to get away from it. Ugh, you can't delete your account without going through a 3rd party request, which still hasn't worked. Users can't delete accounts in settings, zero ability to control your account. Results include every job posting on the planet. In other words, if you want an alert for ICH Q9, instead of getting information on ICH Q9, you get every single job posting that lists ICHQ9 as part of the job, which =every quality professional on earth. Review collected by and hosted on G2.com. What problems is Lumen by Talkwalker solving and how is that benefiting you? None. Seriously. Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through a business email account)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) ## Questions about Lumen by Talkwalker? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lumen by Talkwalker ](https://www.g2.com/products/lumen-by-talkwalker/discussions/new) GU Guest User • Last activity almost 3 years ago What is Talkwalker used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) [ View all Discussions ](https://www.g2.com/products/lumen-by-talkwalker/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 7 months ### Average Discount 15% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/lumen-by-talkwalker/pricing) Lumen by Talkwalker Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9406855d6b5e0a7393eaa753f8950f6f/brandwatch-consumer-intelligence.jpg "Product Avatar Image") Brandwatch Consumer... 4.4/5(729) [ Compare Now ](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-lumen-by-talkwalker) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image") Meltwater 4.1/5(2,671) [ Compare Now ](https://www.g2.com/compare/lumen-by-talkwalker-vs-meltwater) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_69b30a63e937e0011b28ca1d8af3f30d/sprout-social.png "Product Avatar Image") Sprout Social 4.4/5(6,881) [ Compare Now ](https://www.g2.com/compare/lumen-by-talkwalker-vs-sprout-social) ##### ##### Lumen by Talkwalker Features Reports & Dashboards Report Customizability Report Exporting Scalability Social Analytics Competitor Analysis Follower Analysis Post Performance Monitoring & Listening Social Measurement Influencer Identification Data Management & Analysis Sentiment Analysis Social Reporting [ View More Features ](https://www.g2.com/products/lumen-by-talkwalker/features) ##### Categories on G2 [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) ##### Explore More [What are the most reliable contact center solutions](https://www.g2.com/discussions/what-are-the-most-reliable-contact-center-solutions)[Best employee intranet software](https://www.g2.com/discussions/what-is-the-best-employee-intranet-software)[PR Firms in Austin](https://www.g2.com/categories/pr-firms/locations/austin-tx-us) [What's the best owned media software for brands that want to control their audience instead of renting it on social?](https://www.g2.com/discussions/what-s-the-best-owned-media-software-for-brands-that-want-to-control-their-audience-instead-of-renting-it-on-social)[Best AI tools for due diligence in M&A](https://www.g2.com/discussions/what-are-the-best-ai-tools-for-due-deligence-in-m-a)[Pros and Cons Details](https://www.g2.com/products/lumen-by-talkwalker/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)