--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7412 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7412 scale: '5' date_modified: '2026-08-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,412 ## About Hootsuite Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. ## Hootsuite Pros & Cons **What users like:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. (1585 reviews) - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. (1454 reviews) - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. (1400 reviews) - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. (1085 reviews) - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. (1036 reviews) - Users value the **time-saving features** of Hootsuite, allowing efficient management and streamlined scheduling of social media content. (993 reviews) - Multi-platform (975 reviews) - Social Media Management (885 reviews) - Analytics (851 reviews) - Intuitive (800 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. (483 reviews) - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. (434 reviews) - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. (370 reviews) - Users express frustration with **linking issues** in Hootsuite, struggling with untagged mentions and clunky integrations. (353 reviews) - Scheduling Issues (343 reviews) - Social Media Limitations (343 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. Reliable service like many others **Rating:** 1.5/5.0 stars **Reviewed by:** Flaminia F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Hootsuite?** We have been using it for years and I appreciated the sharing with webinars, events and reports on general use of social that they provided. Sometimes it has been inspiring and anyway very useful to orient own strategies, tho these reports are public, so no loss when changing provider **What do you dislike about Hootsuite?** We decided to quit it and change onto another provider because: the fees are extremely high compared to similar providers and infact we foudna better one saving 3/4 of the investment. Hootsuite stay in a position of champions but we have great service and results for much less and with great service output. **What problems is Hootsuite solving and how is that benefiting you?** Certainly, like all other providers, they help you plan the publishing, but it's not a distinguishing requisite. As said above, it's interesting the way Hootsuite reports the experiences they have in social media management that can inspire ### 2. Easy Scheduling and Cross-Platform Analytics, but Pricing, Features, and Support Frustrate **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Hootsuite?** Hootsuite has made it simple to gauge analytics across platforms and optimize engagement. The scheduling and editing of content is simple and makes posting content simple. **What do you dislike about Hootsuite?** I am unable to make mass edits to scheduled posts, but instead have to individually edit posts on each platform. Analytics are often not settled until two weeks after I need them. There are glitches in video settings that I often experience. Responding to comments/messages in Hootsuite is more of a hassle than anything. The pricing is astronomical, even for a basic account. Upgrades that may help with some of the issues we face are even more expensive - unnecessarily so. Support requests are simple to make, but it takes extensive back and forth to even get the rep to understand the issue. Once the issue has been explained, they may either tell you that it's unable to be corrected, or they will put in a feature request that you never hear back about. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite makes scheduling content across platforms faster, and it makes seeing our content schedule/calendar very easy and streamlined for all members of the social team. ### 3. Great Multi-Posting, But Rising Prices and Unwanted AI Integrations **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2026 **What do you like best about Hootsuite?** The ability to post to multiple social sets at the same time. The UI is reasonably clean and I am able to complete my job without performance or bug related interuptions. **What do you dislike about Hootsuite?** The price (although paid by the company, not myself as an individual) is high, and has increased A LOT since we started using the service several years ago. I do not like the AI intergrations and do not use them. **What problems is Hootsuite solving and how is that benefiting you?** Streamlining social posting to multiple sets at the same time. Intergration with all relevant social medias. Ability to schedule content well in advance to save time in routine marketing workflow. ### 4. Customer service has left something to be desired **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2025 **What do you like best about Hootsuite?** I think, in all, it is a serviceable platform for posting on social media and automating such actions. I do like the comprehensive analytic measurement system, particularly brand awareness metrics and reports that make it easy to disseminate to clients **What do you dislike about Hootsuite?** I think, particularly during our most recent 3 year contract, the customer service has really fallen short. The fact is, there were features we were promised when we signed our 3 year agreement that never came to fruition and never really operated as intended. Promises were made by the customer service department that they could not keep and never happened, and, for what we are paying for the software, that is simply unacceptable to us. We also had a lot of trouble not only with accounts disconnecting at random intervals, but getting a straight answer when requesting assistance with such problems. Accounts would also be manually reconnected by us as requested, but it would take overnight for the system to recognize the reconnection making it impossible to utilize the platform to actually disseminate content for the client leading to missed posts and opportunities. **What problems is Hootsuite solving and how is that benefiting you?** Its solving the problem of managing multiple social media accounts for a number of clients in one place. We were hopeful when we signed our contract that bulk posting and bulk creation would be more up to speed than they ended up being, and that AI writing would have progressed much further with the advancements in Gemini and ChatGPT, but we have found that not to be the case despite promises to the contrary. ### 5. TIM Africa's hootsuite review **Rating:** 1.5/5.0 stars **Reviewed by:** tim A. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2025 **What do you like best about Hootsuite?** easy to view and add postings to the calendar as well as switch accounts and duplicating the posts to other accounts **What do you dislike about Hootsuite?** Pricey, less features, data dashboard is messy and cant be filtered by channels, some tagging feautures on different channels dont work **What problems is Hootsuite solving and how is that benefiting you?** scheduling, ai integration is decent too ### 6. good but messy **Rating:** 1.5/5.0 stars **Reviewed by:** Ana R. | digital strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Hootsuite?** I think it is useful to have a dashboard and monitor all my accounts in one place. calendars are the best. libraries are a bit dull. carousels would be a great adition **What do you dislike about Hootsuite?** I think it is super sad that it doesn't really work as expected, screens are messy, I see too many things in the same place. and the redesign broke whatever settings I already had! **What problems is Hootsuite solving and how is that benefiting you?** coordinating many different accounts ### 7. I have not had the best experience with Hootsuite. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Hootsuite?** I like that you have the opportunity to schedule posts in advance. **What do you dislike about Hootsuite?** I don't like that I can only post one story at a time and that I can't add text. I don't like that the site is often lagging when I am in the middle of adding copy or trying to schedule. The analytics that are provided to me always seem inaccurate. **What problems is Hootsuite solving and how is that benefiting you?** It solves posting in advance and I like that it provides insight into the best posting times based on the past data the site has collected. It's nice to have all my clients profiles easily accessible. ### 8. A little blocky **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Hootsuite?** Although I'm on the free trial, I appreciate it being fairly affordable compared to competitor options. **What do you dislike about Hootsuite?** It isn't allowing me see our recent FB data nor the full extent of our IG data. **What problems is Hootsuite solving and how is that benefiting you?** At the moment, social listening seems to work the best for me. Although it does seem like it only filters Twitter conversations which is strange since I've also enabled it to look through other sites. ### 9. Easy to use but graphics are childish and distracting **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Hootsuite?** It's very easy to schedule and track posts. **What do you dislike about Hootsuite?** The graphics are distracting. I find them childish and ugly. I don't need my workspace dotted with cartoons and cute phrases. I want a clean interface that lets me get this work done efficiently. **What problems is Hootsuite solving and how is that benefiting you?** The recommend times for posting are very helpful. We are in the process of taking a good look at our engagement with our supporters and we rely on this tool for our results. ### 10. Great features when they work and non-existent Enterprise support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Hootsuite?** Analytical features (if they actually reported correct numbers). Autoboost feature (if it actually functioned as intended). **What do you dislike about Hootsuite?** Support is not effective and it can be difficult to get an answer from them. First and foremost, I now understand why Hootsuite requires new clients to sign long-term agreements. We became an enterprise client back in February, and while the features initially pitched to us were impressive, getting them to function as intended has proven to be nearly impossible. The AutoBoost feature, which should boost all posts falling under a specific set of parameters, works sporadically, with most posts not receiving any boost at all. The analytics portion of the platform is significantly inaccurate on many metrics, and the content calendar often fails to display scheduled posts unless you clear your history and cache each time. We started reporting these issues almost 30 days ago, but enterprise support has stopped responding. I am very disappointed. **What problems is Hootsuite solving and how is that benefiting you?** None at the moment **Official Response from Darian Mavandad:** > Thank you for taking the time to provide feedback. I understand that our Analytics and and Autoboost features are not meeting your expectations. I'd like to help troubleshoot and ensure your issue is escalated with our team. Could you please reach out to me at community@hootsuite.com? ### 11. Good reliable service, but pricey **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Hootsuite?** It's a great platform, but expensive. It would make sense for companies managing a lot of accounts. **What do you dislike about Hootsuite?** Not a fan of the price. It used to be more affordable, but now is more than double what it used to be. **What problems is Hootsuite solving and how is that benefiting you?** It's helpful in scheduling post all from one spot. ### 12. Hootsuite is what we started with but it has challenges **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Hootsuite?** Hootsuite has been our tool ever since I started with our team's social media function. We are able to use streams to monitor all of our social media channels, and provides the ease necessary without having to login every single function. Hootsuite Amplify, a feature included with our package, allows us to manage user experience among our subject matter experts, which helps with spreading ourbrand message. **What do you dislike about Hootsuite?** Hootsuite has changed ever since the pandemic-- and we have been experiencing a lot of bugs ever since they had challenges with their staff. Customer service is available with our package, but it usually takes a while for issues to be resolved. And to top it all off, Hootsuite now removes features that have been very helpful for us-- such as streams for Amplify. They also keep changing their user interface, removing features that have been very useful for us. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows us to see all posts across brands and manage posts under our brand, and this service also includes extracting metrics. Hootsuite also helps leverage our experts through Amplify. ### 13. Affordable but you get what you pay for **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Hootsuite?** Pricing is very affordable and the program itself is easy to navigate for the non-marketer. **What do you dislike about Hootsuite?** Deliverability issues make scheduling and publishing questionable. Additionally, analytics are not always accurate. **What problems is Hootsuite solving and how is that benefiting you?** Social media management and analytics ### 14. An alright software missing features **Rating:** 2.0/5.0 stars **Reviewed by:** Conner K. | Social Media Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Hootsuite?** I like the analytics features, especially being able to have them routinely emailed to me. **What do you dislike about Hootsuite?** It lacks many features. There are many content types that we have to post directly in app, simply because Hootsuite does not allow us to post them. **What problems is Hootsuite solving and how is that benefiting you?** It allows us to organize and schedule posts across platforms, as well as perform analytics. ### 15. Doesn't match up to competitors **Rating:** 1.5/5.0 stars **Reviewed by:** Matt D. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Hootsuite?** It was easy to use and integrate with all of my social media accounts. It only took a couple of minutes between signing up and actually start using it. **What do you dislike about Hootsuite?** It was pretty buggy and seemed to not work more than it actually worked. I eventually got frustrated and went to another application to manage my social media posts. **What problems is Hootsuite solving and how is that benefiting you?** I was mostly using Hootesuite to schedule social media posts on most my social media pages. ### 16. Why I Left Hootesuite **Rating:** 2.0/5.0 stars **Reviewed by:** Trisha C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Hootsuite?** I liked that hootsuite had a lot to offer social media managers from a management prospective **What do you dislike about Hootsuite?** It was way too complicated to figure out. Not very straightforward. **What problems is Hootsuite solving and how is that benefiting you?** Managing multiple accounts at the same time. This saves me time as a social media manager. ### 17. Good but limited posts by week **Rating:** 2.0/5.0 stars **Reviewed by:** L K. | Sales & Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2022 **What do you like best about Hootsuite?** Really like being able to manage all social media posts in one place & seeing how that comes together on the planner **What do you dislike about Hootsuite?** Package we are on has changed so can only schedule a total of 5 posts per week with Facebook and Instagram being treated as 2 separate so use up very quickly. **What problems is Hootsuite solving and how is that benefiting you?** Time saving so no posting posts on separate channels. Can finally schedule gooogle my business ### 18. Good functionality but the price was prohibitive **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Hootsuite?** There's lots of great functionality in Hootsuite for scheduling. **What do you dislike about Hootsuite?** Our plan significantly increased in cost which became prohibitive for us to use. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite made it easy for us to manage multiple social accounts for our different clients. ### 19. Expensive, but worth it if you have a small number of accounts you manage **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Hootsuite?** I loved the old Hootsuite. It had content recommendations, great analytics, a large number of accounts I could add (for not $$$$$$), and on top of that was one of the most reliable posting systems I've ever used. It was fast to onboard team members, easy to program, quick to check out the upcoming scheduled posts. **What do you dislike about Hootsuite?** The $$$$$$$. I manage well over 100 accounts for my clients. This is not a cost effective solution. The old tech would allow for content recommendations without paying more. The new tech doesn't do that - it costs more. Everything costs more. **What problems is Hootsuite solving and how is that benefiting you?** I loved Hootsuite when it first came out. It was the best product on the market and did everything I needed it to do. I programmed about 45 social media channels for multiple posts per week. It was great, easy to use, reliable, had good analytics and made my job a breeze. The tech advanced and the price jumped, so I switched platforms to something that is more in line with a small business's needs and budget that performs just as well. ### 20. A great platform held back by a lack of innovation. **Rating:** 1.5/5.0 stars **Reviewed by:** Branden S. | Social Media Marketing & Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Hootsuite?** Hootsuite operates very efficiently, does all of the jobs it can do with great speed. **What do you dislike about Hootsuite?** Hootsuite is held back by a lack of innovation. Content buckets, AI tools, and more. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is great for social media management. It has decent listening tools and basic scheduling tools. ### 21. Good for beginners and small businesses **Rating:** 2.0/5.0 stars **Reviewed by:** Sara M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Hootsuite?** I like that it is a good beginner tool for scheduling social media posts **What do you dislike about Hootsuite?** There were little to know reporting and analytical features and very very basic functionality **What problems is Hootsuite solving and how is that benefiting you?** Hoot suite helps small businesses manage their social media presence in one place ### 22. Things Change **Rating:** 1.5/5.0 stars **Reviewed by:** David Y. | Film Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2020 **What do you like best about Hootsuite?** I best liked the Free Suite plan, which is no longer eligible after the changes that HootSuite last instituted in 2021. **What do you dislike about Hootsuite?** I dislike that HootSuite's popularity has made them decide to get rid of the most accessible and helpful features, putting them behind a paywall. **Recommendations to others considering Hootsuite:** The pricing for HootSuite has changed, and so has the value they deliver. I don't recommend using it as a tool unless you don't mind large expenses. There are cheaper alternatives, but HootSuite only wants to compete with the bigger names in social media marketing now. **What problems is Hootsuite solving and how is that benefiting you?** I'm no longer solving my business problems with HootSuite. Its pricing model is no longer accessible to small businesses. ### 23. It got really expensive for my needs **Rating:** 2.0/5.0 stars **Reviewed by:** Janell P. | Blogger/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2022 **What do you like best about Hootsuite?** I loved the bulk upload on their platform. **What do you dislike about Hootsuite?** It got really expensive for all the social media accounts that I manage. **What problems is Hootsuite solving and how is that benefiting you?** The bulk upload was a nice feature but I never really used any of their other features. It didn't flow very easily. ### 24. Not the best option out there **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Hootsuite?** I really appreciated that I could set up feeds for all platforms. This was particularly helpful for viewing the Facebook and Instagram pages of all of our meteorologists. **What do you dislike about Hootsuite?** Hootsuite always disconnected from our Facebook page, sometimes multiple times a week. Their support team was also very unresponsive and could not provide satisfactory solutions. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allowed for general social media monitoring of our talent pages, as well as posting and scheduling and baseline analytics. This tool helped to better our social media management. ### 25. Hootsuite: a scramble to set up and not worth the $$ **Rating:** 1.5/5.0 stars **Reviewed by:** Emily Joy J. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Hootsuite?** Hootsuite is probably the best known and oldest social scheduler and insights tool, and so has many great features. **What do you dislike about Hootsuite?** It takes a while to setup because it's almost too customizable for each social platform and figure out which monthly and daily reports you want. Also not clear how to duplicate posts in an easy way from platform to platform. AND THE COST! To have something that really works well, you're paying lots more than other platforms. **Recommendations to others considering Hootsuite:** Consider the number of platforms you're using Hootsuite for, and weigh the cost of using other platforms. I use Loomly now and it's a cleaner, easier tool to use. **What problems is Hootsuite solving and how is that benefiting you?** Scheduling social posts, social media insights, grammar and editing, client approvals, hashtag insights ### 26. It feels outdated and is hard to use. **Rating:** 2.0/5.0 stars **Reviewed by:** Elise B. | Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Hootsuite?** I like the ability to schedule posts in advance- but most platforms allow you to do this directly now. **What do you dislike about Hootsuite?** It feels outdated and clunky. I don't find the analytics easy to understand at all. I don't like the dashboard. **What problems is Hootsuite solving and how is that benefiting you?** Scheduling posts in advance. Sometimes, posting to more than one page (those this ability is very limited). ### 27. Hootsuite from free to overpriced **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2021 **What do you like best about Hootsuite?** The interface is very intuitive and easy to use. It has a polished look, similar to website building UI's such as wix. There's image resizing in the app, which is nice. **What do you dislike about Hootsuite?** The price is too high for someone who wants to manage their personal or single business social networks. The features are not advanced enough to dictate this high price. **Recommendations to others considering Hootsuite:** If you're considering paying for Hootsuite, I encourage you to shop around. There are better apps out there with more features for the same or lower price. **What problems is Hootsuite solving and how is that benefiting you?** IF you choose to subscribe, you would be able to schedule posts. The past free account let you schedule a certain amount of social posts, maybe 30, up to a month in advance. The new free model is so restricted you may as well just post them without the use an app. ### 28. HootSuite **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Hootsuite?** The software is robust, and when it is working as designed, it is pretty helpful. **What do you dislike about Hootsuite?** The software is clunky and doesn't always work. **Recommendations to others considering Hootsuite:** There are a lot of better programs out there. Loomly, Later, MeetEdger. They are all better. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite didn't solve any of my problems, but Loomly did. ### 29. Minimalist While Overwhelming **Rating:** 2.0/5.0 stars **Reviewed by:** Ashley S. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Hootsuite?** The clear-cut, simple home screen was easy to understand and navigate. **What do you dislike about Hootsuite?** When trying to manage multiple streams, it became overwhelming. **Recommendations to others considering Hootsuite:** Solid, longstanding social media management option to consider! **What problems is Hootsuite solving and how is that benefiting you?** It helped me schedule content but also easily respond to messages within one platform. ### 30. Features do not compare to other platforms **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2021 **What do you like best about Hootsuite?** Hootsuite is a great platform if you need a budget-friendly option to schedule social media posts. If all you need are the bare basics, this may be the platform for you. **What do you dislike about Hootsuite?** I have tried multiple levels of Hootsuite both in-house for a brand and at an agency. Unfortunately, unless you are just starting to build your social marketing, I find that the features don't compare to competitors. **Recommendations to others considering Hootsuite:** I recommend making sure you thoroughly research competitors and walk through demos of platforms. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is an affordable way to plan out social media posts, keep up with engagement on your page and start organizing social all in one place. It does all this effectively. ### 31. Hootsuite Review **Rating:** 2.0/5.0 stars **Reviewed by:** Lauren M. | Director, Corporate Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Hootsuite?** Amplify is a great employee advocacy feature. **What do you dislike about Hootsuite?** The reporting is clunky and data is lagged and inconsistent. **What problems is Hootsuite solving and how is that benefiting you?** We are able to get our internal teams on board with our plans due to the advocacy piece. ### 32. Not a good listening tool for B2B - ok for B2C and for general socilal media execution **Rating:** 2.0/5.0 stars **Reviewed by:** Jonathan C. | Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Hootsuite?** HootSuite is easy to use with decent user flow and good customer service **What do you dislike about Hootsuite?** 1) They do not have an API with LinkedIn (most tools do not). If Linkedin is a big part of your social media planning (as it was for me) they offer little value. If you want to are reliant on Twitter/Facebook they are OK 2) You have to build quite complex queries to exclude a lot of "noise" from the listening intelligence you get. For example if you are a product marketer, you have to suppress every press release, job listing, financial report, and other extraneous conversation to be left with customers/prospects asking questions of interest to sales and marketing people 3) They auto-renew you and are do not send enough notification of the pending renewal. I got stuck and spent 6 months trying to get out of the auto-renewed contract and had to pay 3 months of the contract even though we had not used the product in 8 months **What problems is Hootsuite solving and how is that benefiting you?** We wanted to flag prospects making comments in our industry that we could send info to and drive engagement and advocacy ### 33. Hootsuite Part 2? **Rating:** 2.0/5.0 stars **Reviewed by:** Mark I. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Hootsuite?** It is tested, convenient and a strong platform overall. It has been around a long time and has good brand recognition and support. **What do you dislike about Hootsuite?** Becoming a bit outdated as competitors have made in roads with broader reach. It's clunky, outdated, and way too expensive. **What problems is Hootsuite solving and how is that benefiting you?** It solves convenient and time management issues and the benefits are its proven and non-buggy platform. I feel that Hootsuite could use a revamp and honestly am trying other companies out for size. It is a competitive space now for this marketing software and there have been a lot of improvements in the Social media marketing space too boot. The user interface is still very simila r even after they redid it a bit. It's still clunky and buggy but the biggest issue is that the prices have sky rocketed up with the pro plan way out of reach for most small businesses. They need change and the competition closed the gap. It's too bad b/c it was the best at one point, ### 34. Does the Job but isn't very user friendly **Rating:** 2.0/5.0 stars **Reviewed by:** Angela B. | Owner/Makeup Artist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Hootsuite?** I like that Hootsuite can manage all your platforms across different businesses (as I manage 3 businesses). The ability to post to all platforms at the same time as well as create bulk posts and scheduled posts is a huge plus when managing many social media lines. **What do you dislike about Hootsuite?** It isn't as user friendly as other social media management softwares. There is not a calendar really to help you see all posts upcoming and past at a glance. Also when sharing it with another team member, the views can get very confusing to others and I feel that the learning curve is a bit high. **Recommendations to others considering Hootsuite:** Check out other platforms. Hootsuite is a good program but there are so many more you can choose from out there now you really need to do some research before paying Hootsuite any money. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helped me to better plan out my social media posts for the several businesses that I run. I also took advantage of their social media courses. I have switched from Hootsuite to a different social media management software ### 35. Not the best social media management tool on the market **Rating:** 2.0/5.0 stars **Reviewed by:** Charlotte B. | Social Media & Content Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about Hootsuite?** I really like being able to view the many different social media streams in one place. **What do you dislike about Hootsuite?** You are unable to edit content for individual channels at the same time which creates a lot of work. For example, you have to schedule content for each channel rather than select the channels you want to post to and then editing all in one place. Also, I have realised that the analytics are not very accurate and many features are missing. **What problems is Hootsuite solving and how is that benefiting you?** Being able to see multiple social streams all at one time. ### 36. A reasonably effective social media tool **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2020 **What do you like best about Hootsuite?** The different channels are handy for quick viewing of recent activity. I also like the ability to preview how a post will look before sending it. Finally it's convenient to send multiple posts at once and schedule them when required. **What do you dislike about Hootsuite?** The functionality is a little basic and doesn't add a huge amount of benefit overall. **What problems is Hootsuite solving and how is that benefiting you?** It's useful for time saving. I can go on and schedule a few posts quite quickly. ### 37. Clunky and unreliable **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Hootsuite?** It only worked well when the volume of the new posts was below average. There was a possibility to create a lot of different workflows and categories. Reporting feature was pretty decent, it gave a lot of room for personalization and the data was presented in a clear manner. **What do you dislike about Hootsuite?** It definitely couldn't handle a high volume of posts - froze so often and so severely that working with it was a nightmare! Limited capabilities of categorizing posts. It just took a lot of valuable time to make it work properly and sometimes it just appeared to be impossible. The search feature was working poorly - so the only way to find a specific post was to remember a timestamp of it. Some functions were far from intiutive. There should be a two-step validation process because with all the clunkiness mistakes were easily made (if you clicked somewhere and it was still loading, you could like or delete a comment you weren't supposed to). **Recommendations to others considering Hootsuite:** If you have a very active social media and want to monitor it through Hootsuite, just don't. **What problems is Hootsuite solving and how is that benefiting you?** The tool was mainly used to collect and moderate content. This was just a software picked by the client and it was one of the worst I ever got my hands on. It was supposed to work seamlessly, but it didn't. At times of promotions, where the brand used to get hundreds of new comments an hour - it stopped working altogether. ### 38. Hootsuite needs to be redesigned to be fit for purpose **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2019 **What do you like best about Hootsuite?** The ability to see content from and post to several different social networking platforms at once. **What do you dislike about Hootsuite?** Hootsuite is losing more and more features - for example, the ability to see Twitter DMs - and some were never added in the first place, such as the ability to post galleries to Instagram. It's hard to tell which of these are because of Hootsuite and which are simply because the social media platforms are being more restrictive with how their APIs can be used, but it makes for a frustrating experience. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite, by necessity, can no longer be the single tool for managing multiple social media profiles across multiple social media platforms. Once it has lost that, in my mind, and I have to use several other social media tools as well anyway, it has lost its main selling point. ### 39. Great tool for managing multiple social media platforms! **Rating:** 1.5/5.0 stars **Reviewed by:** Matthew C. | Video Game Streaming and Reviews, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2019 **What do you like best about Hootsuite?** The fact that you can write a post one time and send it to everyone of your social media accounts at the same time and keep an eye on the analytics is just amazing. I find it to be a flawlessly built tool that is going to be of great use to many types of people around the world. **What do you dislike about Hootsuite?** It was a bit of challenge at first to understand how it worked but got easier over time. It's just a new tool that no one has not had the pleasure of using until now. **What problems is Hootsuite solving and how is that benefiting you?** Not having to rewrite/copy and paste a post to 5 or 6 different social media platforms. The benefits of this is cutting down working time by nearly 75% of what it use to take to complete my task. ### 40. Outdated Tool! **Rating:** 1.5/5.0 stars **Reviewed by:** Mohamed A. | Head Of Digital Media, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2018 **What do you like best about Hootsuite?** 4 Years Ago Hootsuite was suitable for small bushiness and people want to save time and energy that time there is no Snapchat, Stories everywhere you go. Static posts so there is no challenges that time and Hootsuite was good enough to seclude your work follow your comments with a very bad analytics tools and insights but you can't get all of things from one tool. **What do you dislike about Hootsuite?** When tech develop our world you have to catch up what is happening Hootsuite Stopped developing and he was happy for what he did , not publishing for stories no more development for adding new social media platforms no new tools for analytics i try many times to speck with them for adding stories scheduling for Instagram or Facebook and I believe that they will not add or develop that in the near future so I dislike that they don't develop any new features in their App no adding any new thing they are happy but their clients are not. **Recommendations to others considering Hootsuite:** I am searching for a new provider that meet my requirements but I am still using Hootsuite till I find a better alternative. **What problems is Hootsuite solving and how is that benefiting you?** - Before they resolve the scheduling problem but noways this is not enough. ### 41. Hootsuite is complicated **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Hootsuite?** I can preschedule my post all in one place over multiple platforms. **What do you dislike about Hootsuite?** You can not see what you are going. Hootsuite is a very text base software. I don’t like that I cant see what my Instagram will look like. It leaves too much space for error, **What problems is Hootsuite solving and how is that benefiting you?** Productivity, hootsuite allows for more efficient operation ### 42. Not a huge fan, good if you need an inexpensive/free social media management solution though **Rating:** 1.5/5.0 stars **Reviewed by:** Brea W. | Marketing Specialist, Design, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2019 **What do you like best about Hootsuite?** The prices were low and Hootsuite provided the basics needed for social media management. **What do you dislike about Hootsuite?** The interface was not user friendly or good looking, the insights were basic and it was not easy to repost content across channels. **Recommendations to others considering Hootsuite:** Use it in conjunction with another tool to get the most out of your social media strategy. **What problems is Hootsuite solving and how is that benefiting you?** Social media management - switched to another platform though because we wanted a more in depth / analytical solution. ### 43. It's not fine **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Hootsuite?** I like that it's free, but that's about it. **What do you dislike about Hootsuite?** With so many scheduling platforms out there, it's hard to believe that they're not keeping up. **Recommendations to others considering Hootsuite:** I think that this was your standard scheduling platform, but they haven't really made enough updates to keep up with the tines. **What problems is Hootsuite solving and how is that benefiting you?** Scheduling social media posts ### 44. Not really Worth It **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Hootsuite?** Easy scheduling for managing multiple social media channels **What do you dislike about Hootsuite?** Formats are broken, certain video requirements when uploading to Twitter and Instagram that aren't present if you post direct. Accounts are constantly disconnected and needing reconnected. Hurts Facebook reach to use outside program, so I schedule everything directly there. **What problems is Hootsuite solving and how is that benefiting you?** Twitter and Instagram posting. ### 45. Hootsuite must get your sigin sorted.!! **Rating:** 2.0/5.0 stars **Reviewed by:** Simon E. | Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2019 **What do you like best about Hootsuite?** Hoosuite is great for multi-posts. schedule posts whilst away from the office **What do you dislike about Hootsuite?** Hoosuite sign in alone is a massive pain in the back side even using google authenticator, just does not work together, on average it takes around 15 sign in to complete before you can get in to hootsuite, Total complete disaster. **What problems is Hootsuite solving and how is that benefiting you?** Posting while at work. ### 46. Fine platform, but not needed **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Hootsuite?** I like that you can schedule Instagram and Facebook at the same time. **What do you dislike about Hootsuite?** Hootsuite doesn't allow you to customize based on platform and with the Facebook scheduler tool and a free Instagram scheduler like Later or Preview, it seems not useful. **What problems is Hootsuite solving and how is that benefiting you?** I do like Hootsuite's analytics reports. ### 47. Needs some work **Rating:** 1.5/5.0 stars **Reviewed by:** Justina L. | Digital Marketing Manager , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2019 **What do you like best about Hootsuite?** I like the name and the logo. That's about it. **What do you dislike about Hootsuite?** I don't like the interface at all. It just seems a little too complicated. **What problems is Hootsuite solving and how is that benefiting you?** It didn't make social media management easier. ### 48. Not worth the potential **Rating:** 1.5/5.0 stars **Reviewed by:** Angi B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2018 **What do you like best about Hootsuite?** 1) Capabilities. It's one of the best - if not the best - social media tool to keep track of feeds. I've found nothing that can match its ability to search and monitor keywords or accounts. 2) It does have a free option. While it's very limiting, for some users it may be a nicer alternative to spending a lot of money on a monthly subscription. 3) It's not hard to understand. **What do you dislike about Hootsuite?** 1) It's really outdated as far as its design goes. It looks like it was awesome in 2010 (which is was) and then never really changed its interface. 2) Not everything is included, even if you pay for it. Reports, for example, cost extra. No bueno. 3) It's really clunky. For example, I use it primarily to monitor keywords and account streams. I then take the tweets and retweets and load it to eClincher, my preferred scheduling system. The issue is that it refreshes (which is not a terrible thing) but because it's so massive, it often freezes my Hootsuite or makes it otherwise impossible to do anything until the refresh is completed. It's frustrating to want to check on a link only to have to wait 1-2 minutes in order to do so. In addition, as it refreshes, it has a nasty habit of sometimes of automatically updating the feed. I can't tell you how many times I've clicked to edit a retweet only to have it update. I end up opening the tweet above it instead or (worse yet) I'll accidentally click on retweet instead. 4) It's scheduling is time-consuming and frustrating. It's not the most effective system for scheduling. **Recommendations to others considering Hootsuite:** Don't depend on Hootsuite for scheduling. It's best used for monitoring only. I switched to a different scheduling system due to its consistent "failed to deploy" scheduling issues. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite really rocks the industry in monitoring keyword and account streams. That's about the other benefit from it. The rest of it fails to impress me compared to other systems out there. ### 49. Hootsuite Review **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Hootsuite?** It allows me to schedule my post ahead of time so that I can enjoy my vacation without worrying about posting. **What do you dislike about Hootsuite?** It often becomes unsynced with various accounts. I get an accounts disconnected email every time I log in. **What problems is Hootsuite solving and how is that benefiting you?** Posting ahead of time is super easy and convenient, and I'm also able to post from various accounts on one app on my smartphone. ### 50. A few great features. A few not so great. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2018 **What do you like best about Hootsuite?** I do like being able to schedule posts in advance on Twitter and Facebook. However, Facebook now lets you schedule posts in advance and be able to edit it anytime prior to the publishing date/time, which is WAY better because you can see it exactly as it's going to post and fix the images/links/description (aka using the debugger), which Hootsuite doesn't let you do. **What do you dislike about Hootsuite?** I don't like using Owly. For one thing, it shows to everyone you're using Hootsuite which I think can make you come across as inauthentic to your audience, but also because for analytical purposes you can only track any click throughs that have been added from within Hootsuite. Also, not being able to tag in a tweet is a major turn off. **What problems is Hootsuite solving and how is that benefiting you?** Being able to be on top of posts, scheduling in advance. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+20%3A44%3A34+-0500&secure%5Bsession_id%5D=e8c3dbf6-5668-4cc7-b298-ffbc4b6980d1&secure%5Btoken%5D=cddfdd55c9c9127820875fd9a5c074bfb3c53809b7e388be83e74bbfcfc02972&format=llm_user) ## Hootsuite Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 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[Zoho Social](https://www.g2.com/products/zoho-social/reviews) ## Hootsuite Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Platform Interoperability** - Close Ecosystem API **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) - Multi-Language **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection - Natural Language Processing - Simulation and Scenario Generation **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Multi-Account Management - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Platform** - Conversation Editor - Integration - Human-In-The-Loop - Drag & Drop Editor - Human-in-the-loop (HITL) **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Social Functionality** - Social Functionality **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management **Additional Functionality** - Agent Collaboration - Data Governance - Prompt Engineering - Feedback Management - For No-Code Development - Version Control - Role-Based Permissions - Dynamic Modeling - API - Memory Management - Monitoring - Scalability - Cost Management - Scheduling - Natural Language Interface - Access Controls/Permissions - Multiple LLM Models - Integration Management - Customizable Frameworks - Pre-built Templates - Analytics - Intent Recognition - Contextual Guidance - Rules-Based Workflow - Attended Automation - Drag & Drop - For Sales/Marketing - Generative AI - Business Process Automation - AI Copilot - Third-Party Integrations - Multi-Channel Communication - Sentiment Analysis - Deep Learning - Code-free Development - Compliance Management - Automated Responses - Knowledge Management - Transfers/Routing - Personalization - Activity Dashboard - Customer Experience Management - Virtual Personal Assistant (VPA) - Chatbot - Speech Recognition - Reporting/Analytics - Task Management - Customer Engagement - AI/Machine Learning - Configurable Workflow - Unattended Automation - Conversation Intelligence - Workflow Automation - Proactive Error Detection **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Hootsuite Alternatives - [Vista Social](https://www.g2.com/products/vista-social/reviews) - 4.8/5.0 (1,122 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) - 4.5/5.0 (4,499 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,806 reviews)