Hootsuite Pricing Overview

Free Trial

Hootsuite Pricing Key Insights

Last updated on Apr 29, 2026

Hootsuite offers 4 pricing editions, starting at $99. Hootsuite pricing tiers are designed to support different usage levels and team sizes. Hootsuite also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Hootsuite pricing table below to figure out the best fit for your needs.

Standard — $99 / 1 user Per Month

Professional — $199 / 1 user Per Month

Advanced — $399 / 1 user Per Month

Enterprise — Contact Us

Rated 4.3 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Standard

$99.00

1 user Per Month

Manage up to 10 social media accounts from one calendar.

Professional

$199.00

1 user Per Month

Manage unlimited social accounts and automate repetitive work.

Advanced

$399.00

1 user Per Month

Streamline approvals and co-work across teams.

Unlimited social accounts

Customizable analytics reports and templates

Saved message replies and auto-responses

Team approval workflows

Bulk schedule up to 350 posts at once

Auto-route and tag messages

Benchmark against 20 competitors

Export, email, and schedule reports

Inbox reporting and analytics

Search the past 30 days for brand and competitor mentions

Outbound post tagging and reporting

Custom user access permissions

… and much more!

Enterprise

Ideal for large organizations with sophisticated requirements and companies with multiple teams handling social media, where security and workflows are critical.

Customizable features

Solutions available for social marketing, social selling, social customer service, social advertising, and employee advocacy

Integrations available with Brandwatch, Talkwalker, Proofpoint, Zerofox, Adobe and more

Connect existing tools to Hootsuite with over 250 apps—including Zendesk, Salesforce, and Microsoft Dynamics

APIs that let you connect your existing business systems to Hootsuite

Long-standing alliances with core network partners Facebook, Instagram, LinkedIn, and YouTube

Bespoke training and strategic services available

Schedule posts in advance with “best time to post” recommendations

Schedule multiple posts at a time with per network editing

Automatically assign posts or comments to team members

Review messages before they publish

QBRs & Get reviews and recommendations from Customer Success Manager

Promote unlimited posts with ad spend for more visibility

Standard @ $99 per user/month - 10 social accounts
Professional @ $199 per user/month - unlimited social accounts
Advanced @ $399 per user/month - streamline approvals and co-work across teams
Enterprise - Contact us for unlimited users & fully customized plan

Pricing information for Hootsuite is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Hootsuite must be conducted with the seller.

*Prices displayed in USD, based on annual billing, but do not include applicable taxes. 14-day trials available for Standard, Professional, and Advanced plans with no credit card required. Trial accounts have daily posting limits (10-20 posts per organization, depending on plan). Bulk scheduling is not available during trial.

Pricing information was last updated on August 20, 2026

Is Hootsuite Worth the Price? What Reviewers Say

AI summary of verified G2 reviews

Based on recent G2 reviews that discuss pricing and value, many reviewers say Hootsuite is worth the cost because scheduling, analytics, and a unified inbox save meaningful time. Reviewers frequently mention that centralizing multiple accounts and reporting in one place makes the cost feel justified for teams managing ongoing social work. Several reviewers highlight strong value for agencies and teams handling many brands or accounts, with some users report positive ROI from faster planning and collaboration. Many reviewers say the pricing feels steep for smaller teams, solo users, or lighter use, especially as usage grows and advanced analytics require paying more. A common theme across reviews is that Hootsuite feels more cost-effective when used regularly, while some users report it is harder to justify for basic needs.

Hootsuite Pricing FAQs

Generated using AI

Is Hootsuite free, or does it offer a free trial?

Hootsuite does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

How much does Hootsuite cost in 2026?

According to G2 data, Hootsuite pricing in 2026 starts at $99.00 and can reach $399.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Hootsuite's official pricing page for the most current details.

Who is Hootsuite pricing best suited for?

Based on G2 reviewer demographics and feedback, Hootsuite's pricing is best suited for marketing agencies, mid-market teams, and organizations managing multiple social accounts across several platforms. G2 reviewers from small agencies consistently praise Hootsuite's Standard plan for multi-client management, while mid-market and enterprise reviewers gravitate toward Advanced and Enterprise tiers for approval workflows, bulk scheduling, and deeper analytics. Nonprofits frequently appear in G2 reviews as strong advocates, citing the nonprofit discount as making Hootsuite accessible on limited budgets. Solo marketers and very small businesses often find the entry price steep, with several G2 reviewers noting that Hootsuite's value scales significantly with the number of accounts and team members managed.

What are the key differences between the free and paid versions of Hootsuite?

Hootsuite no longer offers a permanent free plan, a change that G2 reviewers frequently cite as a frustration. A free trial is available for evaluating paid features before committing. Hootsuite's Standard plan at $199/month supports up to 10 social accounts with scheduling, AI tools, basic analytics, and a unified inbox. The Advanced plan at $399/month unlocks unlimited social accounts, bulk scheduling of up to 350 posts, customizable analytics reports, team approval workflows, advanced competitor benchmarking, and custom user permissions. Enterprise pricing is custom and adds integrations with tools like Salesforce, Brandwatch, and Zendesk, plus dedicated support and bespoke training unavailable on lower tiers.

Is Hootsuite considered good value for its pricing?

G2 reviewers are divided on Hootsuite's value. Many high-rating reviewers, including agencies, nonprofits, and mid-market teams, describe Hootsuite's pricing as justified given the time savings, analytics depth, and multi-account management capabilities. Nonprofits frequently highlight the nonprofit discount as making Hootsuite genuinely affordable. However, pricing concerns are among the most frequently cited complaints across G2 reviews, with small business owners, solo marketers, and freelancers consistently describing Hootsuite as expensive relative to alternatives. Several G2 reviewers mention considering or switching to tools like Buffer, Later, Loomly, or Canva for cost savings. The consensus is that Hootsuite delivers strong value for teams and agencies managing multiple accounts, but can feel cost-prohibitive for individual users or very small organizations.

Top-Rated Alternatives

View All Alternatives

Hootsuite Pricing Reviews

(2)

Jade W.

Administrative Assistant

Small-Business (50 or fewer emp.)

9/4/2024

"Hootsuite: My Go-To Tool for Simplified Social Media Planning"

5/5

What do you like best about Hootsuite?

Hootsuite is an incredibly user-friendly tool that I rely on for all my social media planning and design needs. Its simplicity makes it an excellent choice for those looking to streamline their social media efforts. One of the standout features is the seamless integration with Canva, which allows for quick and easy design creation directly within the platform. The ability to draft posts and maintain them is also a significant advantage, making it easy to manage and adjust content as needed. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

While rare, occasional glitches can cause scheduled posts to fail without any notification, leading to content not being published as planned. The AI tool for generating captions is also somewhat limited, as it’s not available in the standard post-creation area, which would be the most intuitive place for it. Finally, it would be incredibly helpful to have an option to export all scheduled posts, complete with images and captions, for a given month. This feature would make it easier to share plans with corporate teams. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite addresses the challenge of streamlined social media planning, which has been a significant benefit for us. By centralizing all our social media efforts on one platform, it allows us to efficiently schedule, draft, and design posts across multiple channels. This not only saves time but also ensures a consistent and well-organized content strategy, helping us maintain a cohesive online presence without the hassle of managing each platform individually. Review collected by and hosted on G2.com.

Verified User in Music

Small-Business (50 or fewer emp.)

7/23/2026

"Frequent Disconnects, Posting Errors, and Too Expensive for What It Delivers"

0.5/5

What do you like best about Hootsuite?

The ability to post all (well, most) social content in one place and customize the posts. That I can have different descriptions and video orientations for each channel Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

It frequently disconnects from social accounts. It tells me that my Instagram posts have failed every day, when they haven't. I can't post to YouTube even though I'm supposed to be able to. And it is way, way, way too expensive. Review collected by and hosted on G2.com.