Hootsuite Reviews & Product Details

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Seller

Hootsuite

Discussions

Hootsuite Community

Languages Supported

Arabic, German, English, French, Italian, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Margaret (Customer Engagement @ Hootsuite)

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by Hootsuite.

Standard

$99.00

1 user Per Month

View More Pricing Information

Hootsuite Integrations

(49)

Verified by Hootsuite

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aisha f.

Digital Experience Manager, Social Media

Enterprise (> 1000 emp.)

12/9/2021

"best social media mgmt tool"

4.5/5

What do you like best about Hootsuite?

most intuitive and easiest tool out there to use when managing multiple accounts with multiple users Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The analytics reports are a little difficult to setup and for some reason the metrics are different than what we pull natively from the sites Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education

Mid-Market (51-1000 emp.)

9/3/2026

"Helpful Metrics and Link Organization, with Smart Team Message Routing"

3/5

What do you like best about Hootsuite?

The metrics that get sent to my inbox as frequently as I would like, the hootbio plug-in option is a great tool to keep our links organized, and the lumen feature help distribute comments and messages to the designated person on the team for said topic. It is doing the job but we do want it to keep up with the times. Things are rapidly changing on social media and we need Hootsuite to keep up. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I don't like that there is a limit to how deeply I can connect on social media. I can't post more than 10 photos on IG when using Hootsuite but can post 20 from my phone. I can't collaborate with people or business on Fb when scheduling with Hootsuite but I can on my phone. When tagging/collabing with someone on IG, it doesn't populate with their account so you have to make sure there is not a single typo within their username. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It is allowing me to keep organized with the perch section being very clear and user friendly. We get more in depth analytics that get sent right to us which is very convenient. It allows me to just drop my data in as soon as I get it without procrastinating. I know only the details that I want listed will be the only ones shown. I don't waste my time sifting through useless info. Review collected by and hosted on G2.com.

Nidia M.

Global Marketing & E-Commerce

Airlines/Aviation

Enterprise (> 1000 emp.)

6/19/2026

"People clicked for the art and the feed was improv."

4.5/5

What do you like best about Hootsuite?

The dashboard effectively fills in the technical chasm between social engagement first-time and direct search time. The challenge is to decide between 100% Effective (hashtags in caption) and 60% Effective (hashtags in comments). This means that operations teams must choose between full automation and operational efficiency ('set-and-forget') and the manual work of logging back in to networks to take advantage of the engagement delta. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The clear strategic tension between automated scale and humanmade authenticity whereby the polished AI content has a trust deficit against the unpolished human elements. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Current workplace practices create a very problematic operational lag for the modern enterprise: team members have to copy and paste a variety of credentials to a variety of platforms, utilizing a variety of internal storage systems (such as shared spreadsheets). The key operational benefit is the enterprise-grade governance and single-point-of-entry security that cuts the digital attack surface for the entire enterprise by a factor of one billion. Review collected by and hosted on G2.com.

Darcy K.

Chief Web Mechanic & SEO Technician

Small-Business (50 or fewer emp.)

9/2/2026

"Easy Scheduling and Recurring Posts Made Simple in Hootsuite"

5/5

Describe the project or task Hootsuite helped with:

Hootsuite offers a comprehensive suite of tools for managing social media accounts, scheduling posts, and analyzing performance metrics. It is designed to streamline the workflow for agencies and businesses alike. Review collected by and hosted on G2.com.

What do you like best about Hootsuite?

Easy to set up/schedule posts. Some sponsors have recurring posts that go a full calendar year and it is very easy to repost them on schedule so they get all their promotions. We also keep up with event dates and recruiters at our events daily Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Other than the cost, the tools are excellent. We have not had any issues with our account or managing client accounts. We enjoy working in Hootsuite and are active daily:) Review collected by and hosted on G2.com.

Recommendations to others considering Hootsuite:

We recommend using Hootsuite for its ease of use and comprehensive features. It is particularly beneficial for agencies managing multiple accounts. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Keeping up with all our accounts. As an agency it is ideal to have all accounts in one place to view schedules and make sure everyone has their required posts scheduled for the week across all their properties Review collected by and hosted on G2.com.

Pooja W.

Cofounder & Digital Marketing Specialist

Marketing and Advertising

Small-Business (50 or fewer emp.)

6/18/2026

"Hootsuite Keeps All Client Social Work in One Place—Huge Time Saver"

4/5

What do you like best about Hootsuite?

We run a marketing agency and work with eCommerce brands in India, UAE and USA. Managing multiple client accounts is a big part of our daily work. Hootsuite keeps everything in one place, which saves a ton of time. Scheduling feature is really time saver and trello like boards make it easy to track conversations and engagement for each client. Social listening and keyword tracking tools help us stay on top of trends without switching between multiple tools. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Pricing is quite high, especially for smaller agencies. The other issue is account disconnections. Sometimes a social profile drops and needs to be reconnected, which usually means involving client. That's annoying sometime, when you're handling multiple accounts, that kind of back and forth gets frustrating. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

We manage social media for multiple eCommerce brands along with other marketing work. Hootsuite puts scheduling, monitoring, engagement and keyword tracking all in one place. This cuts down a lot of manual work. Our team stays organized, keeps activity consistent across all client accounts and gets more time to focus on eCommerce on store work like CRO, SEO etc. Review collected by and hosted on G2.com.

Fiemmi G.

Digital Marketing Associate

Mid-Market (51-1000 emp.)

6/18/2026

"Efficient Social Media Management in One Platform"

4.5/5

What do you like best about Hootsuite?

What I like best about Hootsuite is its ability to manage multiple social media accounts from one platform. It makes scheduling posts, monitoring engagement, and tracking performance much more efficient. The user-friendly dashboard and analytics tools help streamline social media management and save time. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One area where Hootsuite could improve is its reporting and analytics features, which can sometimes feel limited or require additional customization. The platform can also be slow at times, and some advanced features are only available in higher-tier plans. Additionally, managing content approvals and workflows could be more streamlined. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the challenge of managing multiple social media accounts and campaigns from a single platform. Instead of logging into each social channel separately, I can schedule content, monitor engagement, track performance, and collaborate with team members in one place. This saves time, improves efficiency, helps maintain a consistent posting schedule, and provides valuable insights that support better social media and marketing decisions. Review collected by and hosted on G2.com.

Ani G.

Administrative Assistant

Mid-Market (51-1000 emp.)

6/18/2026

"One Dashboard to Schedule, Monitor, and Track Across Social Channels"

4.5/5

What do you like best about Hootsuite?

What I like best about Hootsuite is its ability to manage multiple social media platforms from one dashboard. It makes scheduling content, monitoring engagement, and tracking performance simple and efficient, saving time while helping teams stay organized and consistent across channels. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The main drawback for me is the pricing. While Hootsuite offers powerful features, the subscription cost can be quite high for individuals, small businesses, and organizations in regions where currencies are weaker against the US dollar. In Ghana, for example, exchange rate fluctuations can make the platform significantly more expensive over time, which may limit accessibility for some users despite its value. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the challenge of managing multiple social media platforms from a single place. It helps me schedule content efficiently, monitor engagement, and track performance without switching between different apps. The user interface is intuitive, the integrations with major social platforms are reliable, and the analytics provide valuable insights for decision-making. This saves time, improves workflow, and helps maintain a consistent online presence. The AI-powered features also assist with content creation and optimization, making social media management more efficient overall. Review collected by and hosted on G2.com.

Patricia M.

Brand Leader

Information Technology and Services

Enterprise (> 1000 emp.)

6/17/2026

"Hootsuite reduces the amount of high volume operational friction"

4.5/5

What do you like best about Hootsuite?

Marketing leaders will be able to avoid risks when they're making investments and work out how to budget more sensibly, all by chatting to the chief financial officer. If performance metrics stay in silos, teams have to go through manual cycles of normalization which involve manually normalizing data from various sources found in raw CSV files and relying on brittle spreadsheet macros. Real-time inbound engagement and sentiment changes in the unified inbox are correlated to specific UTM parameters and unique lead identifiers which convert engagements to data points for financial modelling. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

You have a problem with raw CSVs, and you are creating a tremendous schema drift problem and wiping out the team's pivoting power. Finally, there are user permissions that are really detailed, so you can see exactly what everyone's doing. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Centralized monitoring to eliminate tool switching fatigue, automated publishing with integrated visual content calendar and granular user permissions that provide a clear audit trail, are three areas of the system that harden operational governance. This fragmentation will result in network analytics structures that will be different from one another throughout the industry, and which will not be solvable natively by any tool. The analytical capability will enable marketing leaders to de risk investments and rationalise budgets, directly with the chief financial officer, through the direct correlation of investments in social media with outcomes in the business. Review collected by and hosted on G2.com.

Aparna S.

Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

6/17/2026

"Hootsuite Saves Tons of Time Managing Multiple Client Accounts"

4/5

What do you like best about Hootsuite?

Hootsuite saves a ton of time managing multiple client accounts. I've used it for over two years and handle 10+ clients at once. Scheduling lets me plan content ahead and stay consistent without posting manually every day. Approval workflow is another big one. A lot of our work is personal branding, so clients want to review content before it goes live. Hootsuite makes that simple and helps avoid publishing mistakes. It's also built trust with clients since nothing goes out without their okay. I also use it daily for reporting, replying to comments and managing DMs. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

No major complaints on features. Customer support is the one area that could be better. Response times have been slow at times and when we're juggling multiple clients, delays can throw off campaign timelines. Faster support would make a real difference. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite lets me manage social media at scale. Without one platform, scheduling, tracking performance, handling comments and coordinating approvals across 10+ accounts would take a lot more time and leave more room for error. Having scheduling, reporting, comments, DMs and approvals all in one place has streamlined our workflow. It keeps team organized, keeps content quality high. Review collected by and hosted on G2.com.

Lauren M.

Social Media Specialist

Enterprise (> 1000 emp.)

7/28/2026

"Super Helpful Built-In AI for Quick Answers"

4.5/5

What do you like best about Hootsuite?

I have found the AI tool within the platform to be super helpful. When I have a question, it allows me to ask instead of having to go to support or case manager, which they are totally available, but it is a quick solution I've used a lot. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I think the UX is a little bit harder to use than other platforms. I've had a harder time finding certain functionalities and it takes more pressing buttons to find the same thing in comparison to competitors. Review collected by and hosted on G2.com.