--- title: Twitter Analytics Reviews meta_title: 'Twitter Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 226 reviews by the users' company size, role or industry to find out how Twitter Analytics works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 226 scale: '5' date_modified: '2026-06-24' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Twitter Analytics Reviews **Vendor:** Twitter **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 226 ## About Twitter Analytics Measure and boost your impact on Twitter. ## Twitter Analytics Pros & Cons **What users like:** - Users enjoy the **industry-leading tools** of Twitter Analytics, providing valuable insights into interactions and performance. (1 reviews) - Users appreciate the **ease of use** of Twitter Analytics, enjoying its clear insights and user-friendly interface. (1 reviews) - Users appreciate the **top-tier analytics tools** of Twitter Analytics, enhancing their understanding of interactions and performance. (1 reviews) **What users dislike:** - Users are frustrated with **limited analytics** access due to paywall restrictions, hindering their ability to track performance effectively. (1 reviews) - Users are frustrated by the **limited audience reach** of Twitter Analytics, feeling their insights are now nearly useless. (1 reviews) ## Twitter Analytics Reviews ### 1. Twitter Analytics is short, sweet, and direct **Rating:** 4.5/5.0 stars **Reviewed by:** Sara Y. | Digital Campaigns Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics shows how my audience is responding to the content I post, what's working, and what's not. I like that I can get a sense of follower growth, engagement, and other metrics. At a glance I can: - Measure and boost my impact on Twitter/X. - Measure engagement and learn how to make my posts more impactful and successful. - Explore the relevant interests, locations, and demographics of my followers. - Track how to drive clicks, conversions, and retweets. **What do you dislike about Twitter Analytics?** Analyzing post data to understand my followers can be rather difficult at first. Knowing that word, photo, video, and follower can have an impact is daunting for a new user, especially when using this data to optimize my future Twitter/X ads campaigns. My only real compliant is that whenever Twitter/X is down, and I go over to the reporting dashboard some of my metrics are missing from time to time, which can be frustrating. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter/X Analystics knows exactly how many times people have seen, retweeted, liked, and replied to each post. I can also get into the details to filter by Promoted-only posts. I like that I can adjust the date range and export the data as a .CSV file as well, which makes client reporting that much easier for me. ### 2. The best tool for a social network to analyze real-time metrics **Rating:** 4.0/5.0 stars **Reviewed by:** Jhony R. | Data chief officer, Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2023 **What do you like best about Twitter Analytics?** Comparatively, in relation to other proprietary or third-party tools across different social media platforms, Twitter/X Analytics stands out as one of the few that provides accurate and real-time information in such a short period. I believe that the ability to monitor things so quickly is a significant advantage, and it's also very user-friendly. **What do you dislike about Twitter Analytics?** The metrics are not very robust, and the information provided by the application is not sufficient, making it challenging to gain valuable insights or identify areas for improvement in the content intended for the target audience. Additionally, I find this to be something that is crucial to address, considering that on X/Twitter, it's not easy to achieve impressive numbers or experience significant growth. **What problems is Twitter Analytics solving and how is that benefiting you?** I can easily check whether the information or trend we create is successful or not. This way, we don't waste time on creating content that doesn't perform well. ### 3. Does the Job **Rating:** 4.0/5.0 stars **Reviewed by:** Jackie S. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Twitter Analytics?** Twitter Analytics were built with the user in mind where they compile visually punching summaries of this month vs last month. I like how they automatically pull in your top tweets and provide helpful insights into how to perform better. **What do you dislike about Twitter Analytics?** Right now they are under construction and have a link that should take you to try the new version of account analytics beta, but the link brings you back to the standard X home page. **What problems is Twitter Analytics solving and how is that benefiting you?** We create monthly digital reports of how are content is performing across all platforms. Twitter is not our strongest channel since it is not hitting our target market, but it helps me as the strategist still make the argument that we are visible here. ### 4. A Little Manual; But Every Data Point You Need **Rating:** 4.5/5.0 stars **Reviewed by:** April W. | Sr. Manager, Customer Marketing and Project Delivery, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Twitter Analytics?** The best part of Twitter Analytics is that businesses and consumers all have access to a variety of data points simply and easily. I appreciate how it is all available on web; without requiring additional platforms or tools to purchase. I visit the Twitter Analytics dashboard mulitple times per week, each time checking out my monthly impressions and my various tweet highlights. Couple that with my followerers engagement and top followers and it provides all valuable data that my colleagues and senior management team would require. But the best part about it? You can EASILY download reports and you don't need any third party data or integrations. Instead, you have all the data you might need and then some. What I really enjoy is seeing not only our top tweets but also our top mentions, but how I'm able to take custom starting and end points and be able to export all of that data to be easily be able to tie it into other monthly internal and external reports. Link clicks, likes,retweets, everything is being monitored and these data points become even more valable when businesses like ours incorporate a large amount of ads as you're then able to not only be able to acknowledge which ads aren't working, but measure which ones are and see how and why. **What do you dislike about Twitter Analytics?** While there is a ton of positives to the native Twitter Analytic platform, the best part about it (that it's all encompassing and native) is also it's downfall, as to really be able to pull into the analytics you need to download all of the data a CSV and then manipulate the data yourself. Other platforms, tend to have APIs into the Twitter Analytics platform and can automatically extrapolate a lot of the content and data into a visual presentation that can be sent around both internally and externally; currently, that's not something I've been able to accomplish. **What problems is Twitter Analytics solving and how is that benefiting you?** The biggest thing that Twitter Analytics enables our organization to accomplish is to being able to measure the success of our posts and our tweets and being able to see if we are finding success and growing each month. We can analyze our biggest followers and measure the most successsful posts in order to try to replicate week over week and month over month. ### 5. Give me proper insights into my tweet and content prerformance on Twitter / X **Rating:** 4.5/5.0 stars **Reviewed by:** Aman K. | Founder, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Twitter Analytics?** I get proper ingihts into what my tweets are really doing. It is simple and easy to understand analytics. Helps me understand what works and what doesnt. It is good to use atleast once a week or once a day when sometihing critical is posted. Implimenting it is very easy. **What do you dislike about Twitter Analytics?** I dont get the analytics of how my responses to other tweets are getting . Also off late some of the analytics seem to be missing , though they are upgrading it from the looks of it **What problems is Twitter Analytics solving and how is that benefiting you?** It helps me get deep insight into the effectiveness of my content and clarity about its reach ### 6. Gives a decent overview **Rating:** 4.5/5.0 stars **Reviewed by:** Joanna S. | Director of Community + Content, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Twitter Analytics?** It gives a good layout/overview of the analytics of your Twitter profile. This is something that has no switched even with all of the changes that the platform has gone through recently, which is helpful because that was a bit of a worry. I know they have a new beta version they're testing out now, so we'll see what that entails. **What do you dislike about Twitter Analytics?** It could be a bit more detailed. It gives you tweet highlights, but doesn't go too in-depth into anything behind it. It also stops showing tweet highlights but shows the other stats once you go back about 3 months which is odd **What problems is Twitter Analytics solving and how is that benefiting you?** It helps you track how your tweets are doing and how many people they are reaching. Another good thing is being able to see if you have gained/lost any followers and if it's a more recent month, the profile visit. ### 7. Twitter Analytics: A powerful Tool for Social Media Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** kabilwa S. | Assistant Librarian, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Twitter Analytics?** It is accessible to both personal and business accounts. It can help you understand your growth in terms of followers every month which comes in handy, especially for influencers. Usually, you want to get to know what your followers respond to before you post. **What do you dislike about Twitter Analytics?** There is nothing to dislike about this tool in terms of what it can do because it works very well. The only issue is on the end-users side in terms of the learning curve; you have to put in some effort to get to know how the functionalities work. However, there is always support from the Twitter end to help. **What problems is Twitter Analytics solving and how is that benefiting you?** You can quickly solve the growth problem in terms of engagements on Twitter. You can see how you can earn impressions, and the graphs show you the trends in terms of your engagements. ### 8. Twitter Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mecha S. | Owner and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Twitter Analytics?** Because we use Twitter for our business, the analytics help us plan our business strategy. I love that there is an App for our organization to utilize. It's convenient to be able to access Twitter Analytics at anytime to search our numbers. We use the analytics tool often to measure success. It's also nice that the tool is user friendly. **What do you dislike about Twitter Analytics?** I can't think of anything to dislike about Twitter Analytics. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics help us understand demographics, the best time to post, and the content our audience enjoys. ### 9. Twitter Analytics: A powerful tool for social media managers. **Rating:** 4.5/5.0 stars **Reviewed by:** Jerry Michael V. | Freelancer, Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics provides a wealth of data on your Twitter performance, giving you a holistic view of how your account is doing. It has a dashboard that is well-designed and easy to navigate, even for users with no prior experience with data analysis. The dashboard can be customized to focus on the metrics that are most important to you. The data provided by Twitter Analytics can be used to make informed decisions about your Twitter strategy as well. For example, if you see a particular type of content is performing well, you can create more of that type of content in the future. **What do you dislike about Twitter Analytics?** Twitter Analytics only stores data for the past 28 days. This can be limiting for users who want to track their performance over a longer period of time. It offers a good set of basic features, but it lacks some of the more advanced features that are available in paid social media analytics tools. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics has helped me in a number of ways as a social media manager. It has helped me understand my audience by tracking the demographics and interests of my followers. I can tailor my content to their needs and preferences. It has helped me make informed decisions about my strategy by analyzing my Twitter data as I can identify areas where my account is excelling and areas where I need to improve. This helps me allocate my time and resources. ### 10. Awesome way to gauge real-time data! **Rating:** 4.5/5.0 stars **Reviewed by:** Eric F. | Founder, Environmental Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics is very powerful and offers some of the best real-time analytics you could want. It's a megaphone for the world's voice, right in your pocket. **What do you dislike about Twitter Analytics?** I can't think of anything I dislike. It could get an updated User Interface since it feels pretty outdated but it works nonetheless. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics is solving metric inconsistencies that other software lack, namely the real-time nature of what people are saying, how many people reasonate and how frequently it's reciprocated. ### 11. A Good Tool that Could Use be More Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer L. | Customer Service Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** It is a good way to instantly view the impact of tweets, as far as the number of people who have viewed and engaged with the tweet. It is updated more frequently than some sites. **What do you dislike about Twitter Analytics?** I would like fewer steps to view the analytics of my latest tweet. It can be a little confusing if you are not used to it. I would like to see the detailed analytics for the last few tweets all on one page. **Recommendations to others considering Twitter Analytics:** Be sure to look at all the details **What problems is Twitter Analytics solving and how is that benefiting you?** I am better able to see what kind of phrases, tags and photos work best in a tweet in terms of reaching a wider audience. I have weeded out ineffective practices just using the techniques that work best, which has resulted in more book sales. ### 12. Powerful Tool for Social Media Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Riddhi S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics help me to instantly view the Impact of tweets. as far number of people who have viewed and engaged with the tweet. You can measure follower counts, tweet impressions and so on from it. It is best tool for improve your Twitter performance. It also free tool so everyone can use it. **What do you dislike about Twitter Analytics?** I think i did not find but design and layout should change. **What problems is Twitter Analytics solving and how is that benefiting you?** It provides a comprehensive set of data and insights that can help me to understand my audience, identify most popular content, and track progress over time. Overall Twitter Analytics is valuable tool that help me so much and easy to use. With Twitter analytics, I am able to easily monitor and leverage historical data to make optimizations that increase both reach and actions. ### 13. Monitor your Twitter Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Sheeba T. | Digital Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Twitter Analytics?** It gives us insights on how is our content working. The analytics tell us the impressions and performance of each tweet. These insights help to revise our content strategy and engagement. Analytics are easily available. **What do you dislike about Twitter Analytics?** We need more detailed analytics. With filters like dates. It is a different kind of connecting app. Overall it is good. The number of characters in a tweet can be more. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics is providing the assessment of our content on an important platform. This guides to build our content strategy.Yes, we are productive. Yes increased performance, impression, followers and reach. ### 14. Twitter Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Abisha D. | Senior Seller Support Associate , Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics is a prominent employee communications platform designed to assist organizations in demonstrating the impact and significance of their communication efforts. This platform enables companies to cultivate a distinctive corporate culture by highlighting the narratives and experiences of their employees. **What do you dislike about Twitter Analytics?** By harnessing the power of these stories, Twitter Analytics empowers organizations to inspire and support their workforce, fostering an environment where employees can thrive and become the best versions of themselves. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics is a prominent employee communications platform designed to enable businesses to validate the effectiveness of their communication strategies. This platform not only assists in showcasing the value of these communications but also plays a pivotal role in shaping a distinctive corporate culture by highlighting the narratives of employees. Through the power of storytelling, Twitter Analytics empowers organizations to nurture their workforce, facilitating their journey towards becoming the finest versions of themselves. ### 15. Gives an overall idea about how your account is doing **Rating:** 4.0/5.0 stars **Reviewed by:** Bhargav P. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Twitter Analytics?** Twitter Analytis is a great tool when it comes to monitoring your growth on the platform, now called X. You can measure follower counts, tweet impressions and so on from it. **What do you dislike about Twitter Analytics?** Sometimes it lacks important details between the line. As a free tool, it gets the job done. Though, sometime it lacks some information on the platform and you will keep guessing things. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics is the best tool when it comes to measuring social media analytics on the platform. When you are working on the growth of Twitter profile, the platform will come handy. ### 16. Best analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Moises Abraham L. | abogado , Banking, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Twitter Analytics?** I really like the fact that with twitter analytics it helps me measure my metrics in order to have a greater reach in my network and thus be able to reach more clients in an efficient way, since more clients translate into better profits for my business. **What do you dislike about Twitter Analytics?** Perhaps what I like the least is that sometimes it is a bit complicated to use the system, it is not very friendly and you have to have some specific knowledge to be able to use it, so I find it necessary to hire someone to help me. **What problems is Twitter Analytics solving and how is that benefiting you?** The problem that it solved for me was that before I couldn't measure my reach in publications, and now being able to measure that reach that solved my problem of not knowing in which direction I was going. ### 17. Twitter Analytics for Publishing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2023 **What do you like best about Twitter Analytics?** Working in social media for a regional publication, Twitter Analytics has been an invaluable tool. It's quick to pick up on and easy to use -- and it's easily one of my most-used platforms when it comes to providing my team with insights about our social platforms. **What do you dislike about Twitter Analytics?** If anything, I'd really like to be able to dive deeper into the demographics to better understand who our readers are and where they're coming from. **What problems is Twitter Analytics solving and how is that benefiting you?** I work for a small, regional lifestyle publication. Twitter Analytics is one of the most important tools our digital team uses to plan and analyze our activity and to better understand what's working and what's not when it comes to the stories and photos we post to social media. ### 18. Tweet, measure, analyze, repeat **Rating:** 4.5/5.0 stars **Reviewed by:** Preston P. | President & Chief Buzz Builder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Twitter Analytics?** The ability to see your most successful tweets in terms of engagement, reach, etc. in order to find trends with top performing content. **What do you dislike about Twitter Analytics?** NO standalone software, all browser based. Also I wish you had the ability to compare data between accounts you own in a single dashboard. **What problems is Twitter Analytics solving and how is that benefiting you?** Breaking down trends with my content. Being able to quickly see which tweets did best, export and analyze the data is huge for developing a strategy on creating more effective content. ### 19. Best Way to Understand your Audience and What Thay Want **Rating:** 5.0/5.0 stars **Reviewed by:** Keval D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics provide me a wide range of data about my Twitter account including follower growth, tweet engagement and audience demographic. And also it is user friendly platform that makes it easy to access and interpret your data. it is free tool for all Twitter users. **What do you dislike about Twitter Analytics?** i did not find but Twitter analytics store data only past 28 days. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter analytics provides me insights into audience demographic, interests and behaviors. Also track follwer growth, tweet engagement and other key metrics over time. it is a free and powerful tool that can help me to improve performance on Twitter. ### 20. Good Analytical tool for analysing the trends and Metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Devadiga V. | Marketing Executive, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Twitter Analytics?** To analyse the metrics of the ad of the past days and how we can optimize more and promote ads. The best part is we get runtime insights of the campaign accordingly we can change the budgets **What do you dislike about Twitter Analytics?** The Limits in the adds is 140 charachters otherwise its the best analyzing tool **What problems is Twitter Analytics solving and how is that benefiting you?** it helped me in promoting my business to the perfect target audience and more rechability ### 21. Best Tool For Social Media Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Prince K. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics is best tool for business and individual to understand audience. Twitter analytics also Provide a wide range of data about Twitter account including follower growth, tweet engagement and audience demographic etc. it is user friendly platform that make easy to access and interpret data. **What do you dislike about Twitter Analytics?** i did not find but thay should change layout. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter analytics solves a number of problems for business and individuals. Also provides audience demographic, interests and behaviors, tweet engagement, follwer growth and key metrics over time. its free tool so that everyone can use it without paying. ### 22. Twitter analytics provides great insight into strategy and engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Twitter Analytics?** I like that analytics will tell me everything from follower gain and loss to my most loyal followers to pinpointing the tweets that my audience responds to most. **What do you dislike about Twitter Analytics?** Due to what I imagine is due to a change in Twitter leadership, engagement is kind of falling off. Not to mention there are a lot of broken windows at Twitter still. With the site at a decline of sorts, I'm not sure how much more Twitter Analytics will matter. Not to mention, Twitter Blue now skews engagement and traffic because the site is prioritizing paid subscribers and their content. **What problems is Twitter Analytics solving and how is that benefiting you?** Right now, it's still solving my problems around social media analytics. That benefits me because I can understand professionally how and why my accounts are performing the way that they are. Anywhere from most liked photo or tweet to top performing content to engagement/follower count, Twitter Analytics really has it all. ### 23. Best for Tracking your Twitter Perfomance **Rating:** 5.0/5.0 stars **Reviewed by:** MIttal P. | Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Twitter Analytics?** For me Twitter Analytics is best tool for impove your twitter perfomance. it is very easy tool for every user. And also it is free tool. **What do you dislike about Twitter Analytics?** I think i did not find eny dislike but layout should change. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics help me to find out impression, engagements, Follwers Growth, links clicks, brand mentions. Overall Twitter Analytics is valuable tool that help me so much and easy to use. ### 24. You have to use this even if you use some sort of other social analytic software **Rating:** 5.0/5.0 stars **Reviewed by:** Justin A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Twitter Analytics?** I like how they're starting to beef it up by adding in the audience data like when my followers are active, and I like easily being able to track posts that are doing well and the breakdown of what that post looks like helps me gear towards optimal posting. **What do you dislike about Twitter Analytics?** Honestly as much data as I'm sure Twitter has and the little things that they could do to make it better by just using the data they already have and presenting it in a different way to give us different stats would be nice It's just a little bit bare bones but it's at the same time exactly as little as you need **What problems is Twitter Analytics solving and how is that benefiting you?** Well it helps business profiles optimize their post content in order to maximize our reach by being able to quickly and easily identify what post did well and what didn't ### 25. Easy to Use Social Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Twitter Analytics?** It is easy to understand Twitter profile's performance and identify areas for improvement. I also appreciate that you can go in and see each individual tweets performance. **What do you dislike about Twitter Analytics?** I wish it offered additional insights, like follower growth over time. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics is providing me with a free, simplified solution for understanding my Twitter profile's performance. ### 26. We prefer our social dashboard for analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Tim M. | Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about Twitter Analytics?** I like that it's easily accessible within browser or mobile app based on where I'm at and how quickly I need the data. **What do you dislike about Twitter Analytics?** I dislike that Twitter Analytics is somewhat challenging to navigate in order to find exactly what I'm looking for. **What problems is Twitter Analytics solving and how is that benefiting you?** It provides simple insights into how users are interacting with our content. The benefit is having data with the app or the browser. I typically prefer to gather data through our overall social media dashboard provider. ### 27. Easy and intuitive tool to help increase engagement and reach **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Twitter Analytics?** The interface and reports on Twitter Analytics are very intuitive and easy to understand which helps in content strategy to further increase the reach and engagement. **What do you dislike about Twitter Analytics?** I think it has a right mix of data insights, there is nothing as such which I don't like about it. **What problems is Twitter Analytics solving and how is that benefiting you?** Problem of low reach and engagement is being addressed using the Twitter Analytics. ### 28. Twitter Analytics - More Positives Than Negatives **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel S. | Director of Digital & Social Media Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Twitter Analytics?** Their platform is clean and intuitive, with the ability to see various data points across your selected period, including follower growth, engagement, and other useful metrics. **What do you dislike about Twitter Analytics?** My biggest frustration is related to the total time frame that you're allowed to view performance by. Other tools that use the Twitter API can review much older tweets and mentions but with native, it's limited to a year or less and one month at a time. **What problems is Twitter Analytics solving and how is that benefiting you?** Account Performance, insight development and social listening, trendcasting, content and editorial, organic and paid measurement ### 29. Twitter Analytics is the source of truth **Rating:** 4.5/5.0 stars **Reviewed by:** Laura W. | Digital & Social Media Strategist & Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics shows you how your audience is responding to your content, what's working, and what's not. Simple, easy to use and provides the most reliable statistics than third party tools. **What do you dislike about Twitter Analytics?** Twitter Analytics are somewhat basic and not as robust as they could be when compared to third-party tools. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter analytics provides detailed data and insights into a brands' audience including demographics. With Twitter analytics, I am able to easily monitor and leverage historical data to make optimizations that increase both reach and actions. ### 30. Twitter Analytics are Clunky **Rating:** 2.5/5.0 stars **Reviewed by:** Zach B. | Marketing Manager, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Twitter Analytics?** The fact that they're attached to the native platform leads to a seamless experience unless you're using a social distribution platform, like Buffer. **What do you dislike about Twitter Analytics?** It's clunky. It is hard to find exactly what I want. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter analytics is great for allowing you access to crucial features like your highest reach and highest engagement posts. ### 31. Dependable Insights to increase followers, optimize campaigns & get an edge over competitors **Rating:** 4.5/5.0 stars **Reviewed by:** Vijeta C. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2022 **What do you like best about Twitter Analytics?** We use Twitter Analytics to understand the behavior & interests of our followers, increase the success rate of our campaigns, increase participation in trending tweets and get an edge over our competitors. It's a very robust tool and important for our business to get insights about our best-performing tweets, impressions, engagement rate, followers loss/gain over a specific period of time, retweets, and much more. It helps us to make data-driven decisions while crafting our Twitter Activity Calendar. It also improves our understanding of the success rate of our video content by telling the accurate number of people who viewed it and also the completion rate. **What do you dislike about Twitter Analytics?** There's nothing not to like in Twitter Analytics. It's a free tool and aims to improve user experience by providing us the meaningful insights into their behavior & user pattern. **Recommendations to others considering Twitter Analytics:** Twitter is a mandatory Social Platform to build your brand presence in your industry. Twitter Analytics enables businesses to up their game. It's very important to understand the behavior and preferences of our followers and build a strong community. **What problems is Twitter Analytics solving and how is that benefiting you?** We use Twitter to engage our global audience by giving them an inside view of our business, progress, product offerings, technology. Through Twitter Analytics, we get accurate numbers and patterns of our followers' engagement and interest to improve our presence and reach to new prospects. ### 32. Experience of Analytics is good but Twitter Ads need to improve! **Rating:** 3.5/5.0 stars **Reviewed by:** Gagandeep Singh V. | Marketing Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2021 **What do you like best about Twitter Analytics?** The fact that we can keep a check of which tweet got most interactions and impressions is a fantastic thing. The bar diagrams help a lot in comparing results of organic as well as paid traffic. I like the fact that users can target specific industries for advertisement through Twitter. **What do you dislike about Twitter Analytics?** I do not have issues with Twitter Analytics. They are improving with a separate page altogether to make things segmented and easy to navigate. I dislike the support of Twitter! They do not help at all. For six months, I am not able to remove my Debit card from the backend. Every time I complain to Twitter through their support, I get the same automated reply, which does not work. **Recommendations to others considering Twitter Analytics:** You must be regularly posting on Twitter to make the best use of Twitter Analytics. If you disappear and don't show up for a long time, then your competitors will make the most use of it. Branding is a continuous experience, so do take out some time to share your knowledge and ideas with your Twitter audience. **What problems is Twitter Analytics solving and how is that benefiting you?** I am helping my clients gain recognition in their industry by reaching out to like-minded professionals. Twitter is good for branding purposes, and the analytics lets me learn how my Tweets are doing; so I can do more of the high-performing tweets. ### 33. Amazing **Rating:** 4.0/5.0 stars **Reviewed by:** Hamza W. | Mechanic, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2022 **What do you like best about Twitter Analytics?** The best part about twitter analytics is how fast and easy you can see your profile history. **What do you dislike about Twitter Analytics?** The loading time could be a little bit faster. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter analytics is benefiting me by lettin me see who goes through my profile and my likes and retweets. ### 34. Simple but Effective **Rating:** 3.5/5.0 stars **Reviewed by:** Tegan J. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Twitter Analytics?** It's a very intuitive platform. Even if you were a beginner at looking and pulling social media organic data, this would be an easy platform to navigate. It has a nice export feature and an attractive UI. Even if you didn't integrate the data elsewhere, just poking around in the platform could give you some interesting insights into your organic Twitter strategy. **What do you dislike about Twitter Analytics?** You can only export 3 months of data at a time. If you ever need to look at a longer time frame, you can always do multiple exports so it's not a huge deal. Just slightly inconvenient. **What problems is Twitter Analytics solving and how is that benefiting you?** We pull and decipher organic Twitter performance for our company and our clients. We also use Improvado to pull Twitter Analytics data direct from their API and then incorporate it into our live Google Data Studio dashboards so brands can check their organic Twitter brand health in the same spot where they check their ad performance. ### 35. Twitter Analytics Daily Use Review **Rating:** 4.0/5.0 stars **Reviewed by:** Vinay D. | Assistant Manager Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Twitter Analytics?** A detailed overview of the complete Twitter account like how much impression, mentions, followers all the information which need to be worked on is given in the best way. **What do you dislike about Twitter Analytics?** The charted representation on the graph needs more work to do so that the U/I will look good and attractive. **Recommendations to others considering Twitter Analytics:** Analytic is a must if your want to increase the accuracy of the results you want, on social media analytics is what gives you the scope of work where you have to put your efforts into getting the followers and increasing the community. **What problems is Twitter Analytics solving and how is that benefiting you?** Everyone wants to increase the followers and with the use of analytics, you can increase Twitter and mention more what will give you the scope of increasing the community for your account. ### 36. Twitter Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey C. | Direct Marketing & Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Twitter Analytics?** I like that it is automatically set up and linked with your Twitter account. There is very little set up, and you can access your analytics as soon as your Twitter account starts collecting them. **What do you dislike about Twitter Analytics?** While the ease of use is what I like about the product, the analytics are basic. I know that it's possible to dive even deeper into Twitter analytics, but the platform gives you what you should need. **Recommendations to others considering Twitter Analytics:** Take the time to dive into the platform and discover all that they have to offer. **What problems is Twitter Analytics solving and how is that benefiting you?** The problem that I am solving with Twitter Analytics is being able to track and reflect on the effectiveness of my Twitter strategy. I can go back to past Tweets and see how they performed, which guides my plan for future Tweets. ### 37. Twitter Has Issues **Rating:** 0.0/5.0 stars **Reviewed by:** Chris S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Twitter Analytics?** It is a free mobile up that you can customise your experience. I have used it for 12 years **What do you dislike about Twitter Analytics?** The total lack of support and help with trolls that immediately open accounts when suspended - one character 36 times so far with 15 current multiple **Recommendations to others considering Twitter Analytics:** I would not recommend this for any user that expects quality. Twitter have a shocking support system **What problems is Twitter Analytics solving and how is that benefiting you?** I'm able to gauge the quality of a tweet and the reach. I need to weigh up pictures v video ### 38. Great platform though requires more granularity vs. Facebook Ads Manager/Facebook Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Twitter Analytics?** Twitter insights provides tweet-level data, which is very helpful to glean vs. just looking at what the Twitter account profile garners overall. You can look at data points such as impressions, retweets, loves and video views (for example). Twitter also provides engagements and engagement rates, which is helpful because those are more insightful metrics versus just providing information on overall reach (in this case, impressions). **What do you dislike about Twitter Analytics?** You only get impressions, video views and likes. There is no unduplicated reach (Facebook Insights and Instagram Insights provides this in their platform). It also takes a long time to run reports - you can only run a few weeks to a month at a time so if you have to pull data over long periods of time, you have to split up the exports and cobble multiple .CSV exports together. You also don't get any insight around shareability of specific tweets (just the raw retweet number). You also don't get any demographic read-outs on Tweets, which is something Facebook provides in their analytics platform (albeit on a topline basis - such as gender breakouts or top demo, sourced from their first-party data). **Recommendations to others considering Twitter Analytics:** Be open-minded when using this platform. It's not a catch-all and might not provide as in-depth information that you might get with a web analytics platform (e.g. Adobe Analytics) so there is much to be desired but Twitter continually refines and improves the platform, which is good. **What problems is Twitter Analytics solving and how is that benefiting you?** Most of Twitter Analytics has been leveraged to understand the performance of individual tweets that we sponsor across our social footprint. We do use Twitter's branded Tweet tool (similar to Facebook & Instagram's branded content tool), which is helpful in understanding branded tweets versus general content. Much of Twitter Analytics helps us to understand reach and engagement of tweets we push out on our platforms. ### 39. Essential tool to understand your performance **Rating:** 5.0/5.0 stars **Reviewed by:** Jad M. | Independent Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2022 **What do you like best about Twitter Analytics?** It gives the metrics that you need to understand your Twitter stream performance. **What do you dislike about Twitter Analytics?** I would have appreciated an AI tips, or integration with Google sheets. **What problems is Twitter Analytics solving and how is that benefiting you?** We tweet to communicate, and Twitter analytics shows proven metrics of community engagement, which help your performance & productivity. ### 40. Twitter Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Beaton M. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about Twitter Analytics?** Twitter Analytics is a tool by Twitter which gives one the analytics of a Twitter Account so you can track the impressions and engagement of tweets. **What do you dislike about Twitter Analytics?** First I wish it offered more demographic data so one could map out the regions where one's interactions came from so you can tailor-make region-specific content knowing where your tweets are being viewed the most. The Analytics do not give you an option to track the analytics of Hashtag lets say you had a campaign and wanted to see the uptake of the hashtag like how many other accounts had used it and so forth instead you can see only the tweets you have done **Recommendations to others considering Twitter Analytics:** twitter analytics is easy to use the layout is almost intuitive to use. **What problems is Twitter Analytics solving and how is that benefiting you?** When you run a Social Media Campaign you need to be able to see if it's successful or not or just to see if your tweets are making an impression and to measure the reach of an account. Twitter Analytics gives you a quick way of tracking the impact one makes with an overview option which gives you whats been happening in a month such as •Top Tweet which earned the most engagements •Top Mention which shows you a tweet you were mentioned in that had most impressions •Top Media Tweet a tweet with media such as images and videos which made the most impressions •Top Follower that is your follower with a large following and influence Analytiics also gives you the options to promote tweets in a paid sponsorship campaign. ### 41. Twitter Analytics Review **Rating:** 4.0/5.0 stars **Reviewed by:** John L. | Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Twitter Analytics?** Twitter analytics is easy to understand which tweets are performing the best, who's regularly engaging with them, and who is following your account. The timeline view is really great to get a quick look at your analytics, and I love how the stats are broken down by the preceding months below that. **What do you dislike about Twitter Analytics?** Twitter analytics doesn't always give a full picture when it comes to the analytics on its platform compared to others like Facebook and Instagram. It would be more helpful to have a more complete picture of user demographics as well as top content outside of just tweets. **What problems is Twitter Analytics solving and how is that benefiting you?** It's helped give me a birds-eye view of our engagement and impressions on Twitter, and I find it easy to quickly see how our account is performing based on our recent content. ### 42. Easy and quick overview of successful (and not so successful) marketing efforts through Twitter **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan M. | Marketing Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Twitter Analytics?** User-friendly format with easy-to-digest analytics that allows you to quickly identify what tweets are promoting the most engagement or impressions in real-time. **What do you dislike about Twitter Analytics?** Twitter Analytics no longer provides more in-depth insights into our audiences, such as demographic profiles, device usage by day or time, or purchasing behavior. **What problems is Twitter Analytics solving and how is that benefiting you?** With Twitter Analytics we are able to quickly identify posts type (i.e. photos, videos, text) and subjects (general news, event announcements, etc.) that prove to be most engaging to our audience. ### 43. Twitter Analytics provides a simple and effective performance overview at a glance. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2020 **What do you like best about Twitter Analytics?** Twitter Analytics has a very user-friendly, streamlined interface. The month-by-month comparisons are a helpful tool, and it's great to see what kinds tweets resonate best with your audience based on impressions and engagement. The "top mention" feature is incredibly valuable because you can view the impressions on a tweet from another account that mentioned you. I also like that you can customize reports under the tweet activity dashboard for a desired date range and analyze by type of tweet. **What do you dislike about Twitter Analytics?** Overall, there isn't really anything to dislike in regards to Twitter Analytics. It would be nice to have the ability to view insights on the best performing times of day. **Recommendations to others considering Twitter Analytics:** There's nothing to lose except great insights if you don't give it a try! You can easily jump right in and start analyzing your Twitter performance. **What problems is Twitter Analytics solving and how is that benefiting you?** We are able to better measure the engagement with some of our brand partnerships and plan content that will index well for us. A major benefit is tracking month-to-month and year-over-year growth. ### 44. Middle of the Road **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Twitter Analytics?** First, that it's free. It's helpful to have analytics baked right in to Twitter, which makes them easily accessible. The quick dashboard gives a snapshot of details 'at a glance' that you can delve further into. Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign. Twitter data provides the information collected by either the user, the access point, what’s in the post and how users view or use your post. While this might sound somewhat vague, it’s largely due to the massive amount of data that can be collected from a single Tweet. With this information, you can know demographics, total clicks on your profile or how many people saw your Tweet. Yes, this is just the tip of the iceberg, but understanding the data allows you to know how it’s used and the patterns of your content. **What do you dislike about Twitter Analytics?** The analytics are not as robust as I would prefer. Though it's a great overview, what's missing is the drilling down into the details to get a true, helpful analysis of content. Surface-level, you're covered. But not so informative if you're looking for specifics to help drive your content creation efforts. I don't like that I can't change the date range; the default is a 28-day cycle, but it would be helpful to be able to look at different ranges (I.e. 90 day-cycle). A big downfall for me is that Twitter Analytics will not allow you to perform a competitive analysis, and you cannot get data for someone else’s profile. **What problems is Twitter Analytics solving and how is that benefiting you?** It's helpful to provide a snapshot for leadership who are not social media mavericks. Gleaning top-line data is helpful for the 10,000 foot view, without overwhelming. Twitter Analytics is a helpful function, as it does allow you to access information about your followers such as their age, gender, location, household income, and even buying preferences. You’ll have a better idea of your follower demographics which in turn allows you to conduct an effective Twitter campaign that resonates with your audience. Twitter allows your followers to like and share your tweets. This can be used to analyze your impact to the target audience and boost your brand. Twitter allows you to use hashtags to reach more audience on a targeted topic and track the number of retweets received. ### 45. Great for checking organic results **Rating:** 5.0/5.0 stars **Reviewed by:** Renae V. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2021 **What do you like best about Twitter Analytics?** I like that I can check what tweet performs best and get all of the metrics monthly. I pull reports by month and am glad I can go back and collect historic data. **What do you dislike about Twitter Analytics?** I would always take more data. Like who is the audience that interacts with the tweets the most. I understand there are implications to doing that, so I am glad about the data that's available. **What problems is Twitter Analytics solving and how is that benefiting you?** Checking what tweets perform best so that we can continue producing that content in the future. I'm glad to have a database of historic results to be able to look back throughout the year. ### 46. Fairly Easy to Navigate, Very Insightful **Rating:** 4.0/5.0 stars **Reviewed by:** Chelsea H. | Administrative Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2022 **What do you like best about Twitter Analytics?** It's extremely helpful to see your analytics for your tweets, etc. Even on a personal level, it's neat to see your reach and audiences. I like that it's all accessible on the Twitter site and not a separate website. **What do you dislike about Twitter Analytics?** It can be a little confusing to look at, but once you get the hang of it it's really not hard to navigate or read. **What problems is Twitter Analytics solving and how is that benefiting you?** Helpful to see what audiences I'm reaching. Things I thought might do well aren't reaching as well, and that's helpful for me to continue planning social media strategies. ### 47. Was not Helpful **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2021 **What do you like best about Twitter Analytics?** I personally did not like Twitter Analytics. It's highly likely due to the fact that the platform was not the best for showcasing art. I found it hard to generate an engaging audience when they had to link to other platforms to see the art. Therefore, the analytics provided were not useful. **What do you dislike about Twitter Analytics?** I understand Twitter's platform is not designed for image optimization, however there is a huge segment of the market who use Twitter. If the platform were to be revised to include an image section only, perhaps the analytics would be more beneficial. **What problems is Twitter Analytics solving and how is that benefiting you?** None. I have discontinued use of all Twitter services for this business and decided to use other platforms that are geared more towards images. It was hard to get audiences to engage without having clear pictures Rolf the art showcased. ### 48. This is an amazing program! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2021 **What do you like best about Twitter Analytics?** Twitter Analytics is a great function because it allows you to access information about your followers such as their age, gender, location, household income, and even buying styles. You’ll have a better idea of your follower demographics which in turn allows you to conduct an effective Twitter campaign that resonates with your audience. **What do you dislike about Twitter Analytics?** There is not really anything to dislike about Twitter analytics because it is such a great program. **Recommendations to others considering Twitter Analytics:** Make sure you know how to use the program to the best of its abilities so that you can make the most out of it ! **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics shows you the trending topics at the moment and the number of engagement each topic gets. Find a trending topic that best resonates with your niche and post updates based on that topic. You can also use this information to furtherimprove your content and enhance your engagement. You can also find out optimal posting times, determine engagement rate, distinguish types of engagements, Find Potential Influencers In Your Followers, track growth and many other benefits. ### 49. Essential Twitter Gear **Rating:** 3.5/5.0 stars **Reviewed by:** Christian N. | Director of Marketing and Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Twitter Analytics?** Makes sense of my twitter data for organic and twitter ads. It's a clean-looking dashboard and isn't too cumbersome to navigate. **What do you dislike about Twitter Analytics?** Not as much visibility on kpi's as I'd like, but now that FB has ditched their analytics, this is at least something. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter analytics cuts out some of the guessing and has helped me understand the data and my twitter presence as a brand. ### 50. No opinion either way. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Twitter Analytics?** Provides lots of information at a quick glance. **What do you dislike about Twitter Analytics?** Nothing in particular stands out that I can think of. **What problems is Twitter Analytics solving and how is that benefiting you?** Used to identify trends of outages. ## Twitter Analytics Discussions - [Can I export this data to Google Data Studio (for free potentially)?](https://www.g2.com/discussions/32086-can-i-export-this-data-to-google-data-studio-for-free-potentially) - 1 comment, 2 upvotes - [View Twitter Analytics pricing details and edition comparison](https://www.g2.com/products/twitter-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+10%3A59%3A03+-0500&secure%5Bsession_id%5D=f1ddc3b8-2e99-4374-841f-944e2834b47a&secure%5Btoken%5D=bc22636cb912ef0d2a3466b18cf061c4d717d8813a13c6c8741d8c00513a84ca&format=llm_user) ## Twitter Analytics Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Twitter Analytics Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,250 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,379 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) - 4.0/5.0 (959 reviews)