ZoomInfo Marketing Pricing Overview

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Free Trial

Marketing Demand

1 Seats

Build, segment, and reach your next best customers with powerful B2B data and audience targeting.

75K included credits

25 intent topics (Custom & Streaming)

AirCover, WebSights & FormComplete audiences

Dynamic audiences & retargeting

CRM & MAP integrations (Salesforce, HubSpot, Marketo, Eloqua, Sugar, Zoho, Dynamics, Outrach, Salesloft)

Company & contact profiles, technologies & funding data

Audience & campaign reporting

GTM workflows & pre-built library of plays

Account Deal Story integration in Salesforce

Marketers dashboard & sales alerts (Slack, Teams)

Al-powered audience creation and enrichment

Predictive intent-based targeting

Dedicated onboarding manager

ABM Lite

1 Seats

Scale your marketing campaigns with dynamic audiences, intent data, and unified GTM orchestration.

ABM Enterprise

1 Seats

Run enterprise-grade ABM programs with Al-powered insights, advanced orchestration, and full-funnel analytics.

Different plans and pricing levels are listed by edition with associated cost and features. Final cost negotiations to purchase ZoomInfo must be conducted with the vendor, and ZoomInfo can be contacted by clicking the “Get a Custom Quote” button.

ZoomInfo Marketing has 3 pricing editions. A free trial of ZoomInfo Marketing is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for ZoomInfo Marketing is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase ZoomInfo Marketing must be conducted with the seller.

Pricing information was last updated on November 17, 2025

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

19 months

Average Discount

20%

Perceived Cost

$$$$$

How much does ZoomInfo Marketing cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 181 purchases.

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ZoomInfo Marketing Pricing Reviews

(2)

Verified User in Real Estate

Mid-Market (51-1000 emp.)

6/12/2025

"Great b2b tool for lead generation and a powerful tool"

5/5

What do you like best about ZoomInfo Marketing?

Their high quality database is commendable for all the decision makers across industries. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Marketing?

Little expensive for small businesses also for the start ups Review collected by and hosted on G2.com.

Ayush B.

Assistant Vice President

Information Technology and Services

Enterprise (> 1000 emp.)

6/10/2025

"ZoomInfo Marketing - A must have tool for your daily marketer life"

3.5/5

What do you like best about ZoomInfo Marketing?

Some of the best aspects of the ZoomInfo Marketing tool are powerful data enrichment, automation, and targeting capabilities. Its easy-to-use interface with AI-powered insights makes it a sword in the hand of a marketer. Considering its ease of implementation and ability to integrate natively with major CRMs and marketing automation tools, thus reducing manual work and the risk of error, leads to high time and cost-saving effort, multiplying into high-performance frequency of use repeatedly. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Marketing?

Some of the disliked features about ZoomInfo Marketing are high and opaque pricing. I also had some complaints about dismissive or unhelpful sales and support interactions. Review collected by and hosted on G2.com.

What problems is ZoomInfo Marketing solving and how is that benefiting you?

ZoomInfo Marketing addressed several key problems for our marketing and demand generation team in my previous organisation, like identifying and prioritizing high-quality leads along with the highest level of accuracy with enhanced personalization, which automates and increases the productivity of the team and the complete organisation overall. Review collected by and hosted on G2.com.