Top Free Conversational Marketing Software

Check out our list of free Conversational Marketing Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Conversational Marketing Software to ensure you get the right product.

(6,392)4.4 out of 5
Optimized for quick response
Entry Level Price:$0

HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful in

Flexibility in design and reporting. Marketing hub makes it easy to execute beautiful marketing assets like email campaigns, landing pages, and... Read review
Joan L.
The biggest benefit of HubSpot by far is having all your marketing tools in one place, making it easier to manage your assets and contact... Read review
(6,446)4.6 out of 5
Optimized for quick response
Entry Level Price:$9 Per Month - Paid Yearly

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

There are many customizations and the customer service is prompt. Their live chat has been very helpful. They also have automations which help with... Read review
The advanced logic capabilities are great and exactly what we were looking for. This is far and away the best benefit in my opinion (note: we are... Read review
(1,254)4.4 out of 5
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Intercom is a Conversational Relationship Platform (CRP). With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey.

Rob S.
Fast access to customer information. Efficiencies as an all-in-one solution. Read review
Regine T.
We started to use Intercom to communicate quickly and easily with your customers. Searching for conversations and group customers in specific... Read review
(489)4.3 out of 5
Entry Level Price:$0

Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. With its quickly evolving set of tools and playbooks, Drift is leading businesses through the customer-driven revolution by using conversations to unlock hypergrowth. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. After just two years i

Ability to run playbooks for people who aren't buyers coming to your website. Direct them to HR Material etc. Read review
Derek B.
I'm in a sales department and we utilize Drift to help channel inbound leads to our pipeline. Drift is a fantastic tool to help with that. The... Read review
(1,105)4.6 out of 5
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Podium is redefining the way customers interact with local businesses. From collecting reviews on the sites that matter most, text-enabling your website with Webchat, collecting payment via text, gathering private feedback after an experience to managing all your customer messages from one central dashboard with Inbox, Podium is the answer. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and team at every customer touchpoint

I love that the App is very similar to the PC version. Read review
We really enjoyed the review automations! We seemed to get a decent amount of reviews when we sent those out and it was incredibly easy to do. Need... Read review
(102)4.6 out of 5
Entry Level Price:$0

ManyChat is the #1 platform for Chat Marketing in the world. Starting in 2016, ManyChat has been used by hundreds of thousands of businesses worldwide for automating their Facebook Messenger Experience for their FB pages. With the ability to send SMS and Email now directly through ManyChat, businesses can create full automation sequences and reach their customers across multiple platforms. This is what Chat Marketing is and what ManyChat is.

Since our agency is focused in providing marketing solutions for small business, ManyChat (even in its free versions) help us delivery great... Read review
Eliseu M.
Is a very easy to understand app. Very powerful. And integrates very well with Facebook. The free version is very good and I am very much decided... Read review
(974)4.8 out of 5
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Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

The 2 main reasons we use Birdeye are for location data clean up, and Google Reviews. With the number of projects we have, and the small team with... Read review
They made the initial set up so easy and was there every step of the way. Great company to help build your practice and easy way to connect to... Read review
(104)4.7 out of 5

Tars is a chatbot platform that allows you to build conversational workflow to talk to users clicking on your PPC/Paid campaigns. Tars web-based chatbots replace your static landing pages (forms) to give your users a conversational post-click experience and help you get 2x-3x higher conversion rates.

Sébastien B.
Super intuitive, and fast, nice also to have templates. Read review
A very good chatbot at reasonable price. For each message we can keep timing, validations, emojis, there UX is awesome. Creating flow is very easy. Read review
(96)4.2 out of 5
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The high-tech world we live in has opened up new possibilities for how sales and marketing teams can build meaningful relationships with their prospects and customers. The innovation of mobile channels has created an outlet that many companies aren’t currently utilizing. Having trouble qualifying leads, converting prospects, or engaging with your customers? This is where Sonar mends the gap. Sonar is a leading business-text communication platform. With dozens of integrations, seamlessly connect

I love how I can send messages right through my computer. Read review
(175)4.5 out of 5
Optimized for quick response

Freshchat is a customer messaging software built for businesses of all sizes. With Freshchat, delight your customers wherever they are — web, mobile, social, messengers. Freshchat encompasses both modern and mature capabilities to completely transform your customer experience and help you scale your business. Freshchat is a product from Freshworks — used by more than 150,000 businesses worldwide. Why Freshchat? Freshchat is a messaging-first product that focuses on engagement and support. F

Steve L.
I like that Freshchat cover my minimal needs to support users in a light and efficient way Read review
Allan S.
Freshchat is a solution that offers nice customer engagement features for an affordable price. From the start, it’s easy to understand even without... Read review
(204)4.4 out of 5
Entry Level Price:Free

Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them and support your customers in real time. Here's how SalesIQ facilitates better customer engagement.  Segment your website visitors  SalesIQ gives you a real-time ordered visitor list, based on the criteria you select, with data such as their location, behaviour and time spent on site, etc, and also assigns them a lead score as per yo

Low cost and easy to setup. The system works, and it works well - but it's just a bit basic (in terms of visual) and clunky (in terms of admin). Read review
The support I've received has been terrific. Even when I was on the free product, the support guy Naveen was very helpful. And fast. He spent time... Read review
(41)4.5 out of 5

Instabot is a conversational marketing platform that allows you to create and launch chatbots that understands your users, and then curates information, answers questions, captures contacts, and books meetings instantly. This is proven to increase conversions and reduce costs. Build, integrate, and launch Instabot on your website, or as a landing page in 20 minutes or less. Quickly leverage data collected by Instabot by porting it over to your CRM, marketing automation, e-mail platforms, or int

The intuitive interface of instabot makes it simple to get a bot ready for action. The script node offers a huge amount of customizable power in... Read review
Pavel M.
The chatbot platform works as promised. It is simple enough to create powerful chatbots including meeting scheduling. Combined with Zapier you can... Read review
(34)4.9 out of 5 is a conversational marketing platform that helps marketers drive more pipeline from email and website visitors. Exceed AI Assistant works 24/7/365 alongside humans to ensure every lead is followed up with, nurtured, and qualified using two-way email conversations. When a lead is qualified and ready to talk to a human it will go ahead and book a meeting directly on your rep’s calendar. It also automatically updates your CRM and marketing automation platform with the latest lead stat

RZ has a very measurable ROI and after 2-3 month it was clear it is here to stay. I liked that the product was so easy to use as well as the... Read review
Mark G.
I liked how it allowed me to properly engage leads which had fallen off or were dormant in our CRM. Exceed gave me the freedom to work on my... Read review
(308)4.4 out of 5
Entry Level Price:Free

Userlike is the first and only live chat software to help your business win and nurture customers across messaging channels. Chat with your customers on your website, Facebook Messenger, WhatsApp, Telegram and SMS. Over 10,000 SMEs and leading businesses around the world such as Lufthansa, Porsche and more are creating long-term customer relationships with Userlike. Benefits: - Generate leads like never before. Your most valuable leads are the people who already reach out to you. Userlike is a

There is a trial which not all websites have Read review
It enables me to chat with potential customers visiting out website in a supportive manner. It is very easy to use and includes useful tutorials to... Read review
(70)4.5 out of 5
Entry Level Price:Free

Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – Customer Data Hub: automatic lead enrichment, company info

Ease of Use, free to use, free trial , customer support Read review
It really is a wonderful and successful device that allows you to definitely communicative properly along with your buyers and demonstrate them and... Read review
(59)3.6 out of 5

Through the Conversational Cloud platform, LivePerson provides AI-powered messaging and chatbots to help 18,000+ brands, including many Fortune 500 companies, drive the marketing, sales, and customer care results that matter for their businesses. Named to Fast Company’s World’s Most Innovative Companies list in 2020, LivePerson leverages 20+ years of live chat and messaging data to process language efficiently and enable brands to design, scale, manage, and optimize all consumer conversations wi

Praveen K.
(1) It provides the most personalized banners to the prospects/visitors and grabs their attention for the live chat. The probability of engaging... Read review
The ability to segment traffic and target visitors in different stages of the sales funnel. You can set up campaigns with almost any trigger... Read review
(57)4.8 out of 5

Spike brings notes, tasks, and real-time collaboration right inside of your email Inbox. Instead of switching apps to check off a task or create a meeting agenda, Spike's powerful Inbox gives you a single place and a single feed in which to work. Manage your Email, create tasks, personal Notes, Group Chats, and collaborate in real-time on documents all without leaving Spike. Everything you need to get your work done is in a single feed, so you can finally give the app-switching a rest. Spik

Isaac R.
I love how Hop gives me a tool for managing everything i need to do right on top of my existing email. I love how it is free, lets me create... Read review
(11)5.0 out of 5
Entry Level Price:$400 Month

ChatFunnels makes it easier to reach and sell to your customers using our conversational marketing solution. Using our chatbots and live chat you can have personal conversations with your customers allowing you to make it easier to buy from you. Using our data driven optimization tools you can make real data-driven decisions about how to engage your customers to provide the best experience for them and a productive outcome for you. ChatFunnels Experiment – Run A/B split tests on any of your ch

The price is great and features is has is to the business needs we have Read review
(12)4.8 out of 5
Entry Level Price:€29 NA Month

Joonbot is a no-code and easy-to-use chatbot builder. With Joonbot, you can guide, collect and push information to your audience in no time. Some use cases: Get more qualified leads Increase sales Speed up customer resolutions

The pricing model is startup-friendly, the user interface is self-explanatory. The fluff was removed and only what is needed is what we see Read review
This platform was very quick and easy to learn and begin to use effectively. There are countless ways that this program can be used, and it's very... Read review
(12)4.8 out of 5
Entry Level Price:€29 NA Month

Joonbot is a no-code and easy-to-use chatbot builder. With Joonbot, you can guide, collect and push information to your audience in no time. Some use cases: Get more qualified leads Increase sales Speed up customer resolutions

The pricing model is startup-friendly, the user interface is self-explanatory. The fluff was removed and only what is needed is what we see Read review
This platform was very quick and easy to learn and begin to use effectively. There are countless ways that this program can be used, and it's very... Read review
(7)4.2 out of 5

We make sure you never miss another lead from your website. Today, when people visit your site - say to request a product demo - they expect you to reply straight away. Even when its out of hours, or if they're in another time zone. Most websites ask customers to fill in long forms, and provide lots of information. It's an impersonal and unfriendly experience. And as a customer, you don't know when you'll hear back. Research by shows that waiting even 5 minutes to respond to

Timothy L.
What I like most about Continually software is to be able to integrate real-time bots that can interact with visitors in multiple time zones, My... Read review
(8)4.7 out of 5

Dashly is a business live chat platform. It engages your website visitors into a conversation with you so that your agents can provide excellent consultations and support. Put it on another level with call scheduling and video calls. With proactive messaging, a bot, and pop-up windows you can generate more leads and qualify them. The leads are collected in eCRM and segmented - that's how you start email marketing. Manage both manual and triggered communication - these are available with live cha

Dmitry C.
No code required. I could fire triggered pop-ups after a particular event or on a special page without waiting for the development team for years... Read review

WhatsApp Chatbot & Business Solutions is a platform that on-boards businesses on WhatsApp and lets them create chat-flows for complex use cases. The platform can be leveraged to create WhatsApp chatbots for lead generation, customer support, e-commerce orders, booking of service, nurturing leads, sending notification and more Full description * is a cloud-based marketing automation solution that helps small to large businesses deliver personalized customer experience via

The customer service offered by the support team in case of certain points where one can get stuck while using the platform or has any queries... Read review
The user interface of the platform is very easy to use and provides options to upload text, images, audio and video files and location with the end... Read review
(8)4.8 out of 5

iAdvize is a conversational platform that allows more than 2000 brands in 100 countries to bring a profitable human touch to the digital experience at scale, using a blend of human touch and artificial intelligence. We connect customers with experts available 24/7 via messaging. iAdvize is a ‘Gartner Cool Vendor’ certified platform that generates value for brands such as Disney, TUI, L’Oréal, Nespresso. In 2019 a Forrester study proved that a 64% ROI can be achieved.

IAdvize trains you with all the tools needed to be effective. They are very supportive and are constantly looking for ways to improve. They truly... Read review
J’ai adoré partager ma passion des bijoux avec les internautes en les conseillant du mieux que je pouvais. Read review
(22)4.5 out of 5

Quiq helps brands present their customers with consistently jaw-dropping customer experiences across SMS/text messaging, rich messaging, web chat, and social channels. With Quiq’s Conversational Engagement Platform, companies can easily orchestrate commerce and service conversations involving both bots and humans. We think businesses should engage with their customers in the same ways people communicate with their friends. When customers can reach you how they want to reach you, when they want

The support from the team was superb. They were always hyper-responsive. Read review
(26)3.4 out of 5

Bold360 is the ultimate customer engagement solution delivering personalized interactions and the fastest time-to-value. Leveraging the power of AI, Bold360 helps personalize and enhance every engagement no matter where it takes place, allowing companies to deliver richer and more consistent customer experiences seamlessly across both AI and agent-based interactions. Bold360 delivers groundbreaking intelligence with out-of-the-box simplicity, allowing agents do what they do best – be human. For

Bold360 provides both a downloadable desktop version in Boldchat which is their old platform and an online-based login where agents and supervisors... Read review
Richard M.
This is software that really facilitates the location and tracking of chats which include information about customer inquiry, personal details,... Read review
(20)4.5 out of 5

Chatfuel is the leading no-code chatbot platform for Facebook, Instagram, and Messenger. Generate leads, personalize sales, and answer FAQ's with Chatfuel. Build your bot now:

Stefan D.
Chatfuel is free and it's easy to use without the need to have knowledge in coding and works great to create chatbots for the facebook messenger.... Read review
Chatfuel has an exceptionally straightforward and clean UI with a fabulous care group in Facebook. many caps and, while I get a kick out of the... Read review
(17)4.4 out of 5

GoSite creates simplified technology for small businesses that drive America's economy. Our software empowers them to have everything they need in one place to connect with their customers in the digital era. Our cloud-based suite of mobile and web tools transforms the way our customers run their business, on the go, and everywhere.

Great feature set for the cost. Company seems to be constantly adding to their suite. Read review
(1)5.0 out of 5

Frontman is the next-gen breed of chatbots, it's fast, precise, and intelligent just like humans. It has everything that today's businesses need in order to connect with their customers. This bot is smart enough to process, understand and answer visitors query actively so that the engagement between a website and its visitors can enhance further. Backed by AI, the core of Frontman is powered by a number of A-Z features. Many of the features are industry-specific as well as industry-first, such

Great interface and interactive chat bot which does what it promises Read review
(1)4.0 out of 5

Routee is a cloud based communication solution that allows Marketers and Software Developers generate leads with lower digital costs and improved ROI. Services available are: - SMS - Email - Voice - Phone Numbers - Validation/Authentication - IVR - Push Notifications - Messaging Apps

Service quality is decent. Customer support is responsive and the services are reasonably priced. Variety of features. Read review

Top 10 Free Conversational Marketing Software in 2021

  • HubSpot Marketing Hub
  • ActiveCampaign
  • Intercom
  • Drift
  • Podium

Learn More About Conversational Marketing Software

What is Conversational Marketing Software?

Businesses today are focusing immensely on providing a better and authentic customer experience through conversational marketing tools. They aim to add a personal touch to their customer conversations to build trust and loyalty. Conversational marketing is a method of engaging with website visitors through personalized and real-time conversations with the help of targeted messaging, live chat, and intelligent chatbots. Real-time conversation enabled tools are also helping businesses glean accurate customer-related insights and focused targeting.

A conversational marketing tool is a powerful part of the tech stack of many B2B companies because it enables teams to engage with their most qualified prospects in real time, accelerate sales cycles, and close more deals. These tools are improving the marketing and sales fusion through an easy transition of qualified leads from marketing to sales, thus driving future growth for businesses.

Key Benefits of Conversational Marketing Software

  • Creates a human buying experience with personalized and real-time conversations
  • Engages, qualifies, and generates more leads at a quicker rate, shortening the sales cycle
  • Helps gain valuable insights about customers and buyers
  • Increases customer engagement and builds strong and valuable relationships

Why Use Conversational Marketing Software?

Conversational marketing software helps businesses build relationships and create authentic experiences with customers and buyers with the power of real time conversations.

Competitive edge — For businesses to stay one step ahead of their competition, conversational marketing is an invaluable tool. From quicker and effective sales closures to discovering sharper customer insights, these tools are helping businesses grow tremendously.

Chatbots keep track of all the on-site visitors and engage with them through real-time personalized responses while notifying sales representatives of the most qualified leads and scheduling meetings for them. This ultimately shortens the sales cycle and produces more sales.

Personalized and real-time interactive experience — It may take weeks and sometimes months to build a relationship with a customer in a traditional marketing approach. Personalized and real-time conversations instantly build a bond with a website visitor and adds a personal touch to their buying experience. It induces a sense of trust and loyalty within customers and buyers.

Shorter sales cycles — Average sales cycles are very cumbersome and filled with many touchpoints, followed by the corresponding content that is supposed to push the prospect to the next milestone. Instead of making buyers go through impersonal communication methods like filling out time-consuming forms, an instant messaging technology can make the whole process shorter and simpler.

Conversational marketing tools like chatbots enable the sales team to get in touch with highly qualified leads quickly. They also help schedule on-spot sales meetings, notifying the sales representatives of a lead ready to talk.

Ample amount of data — Intelligent chatbots are highly personalized and allow marketers to ask more in-depth questions about their visitors. Chatbot-focused marketing produces a plethora of information about website visitors, which helps in understanding the needs and behavior of the consumer, allowing marketers to approach them with more personalized communication.

Chatbots integrate seamlessly with other applications, like email marketing software, CRM software, social media marketing software, etc., to build a comprehensive data reservoir.

Marketing and sales fusion — Conversational marketing tools help in leveraging unified marketing and sales efforts. Aligning marketing and sales has always been challenging. With Chatbots, the fusion of marketing and sales efforts is smoother and easier as it allows effortless transition of qualified leads from marketing to sales. Once a visitor establishes they are ready to speak to the sales team, the bot automatically notifies a salesperson. Chatbots also allow salespeople to access all the conversations to ensure their messaging is consistent with previous engagements. Advanced customer insights also play a major role in guiding prospects down the funnel which enables sales representatives to better understand possible opportunities and outcomes.

Who Uses Conversational Marketing Software?

Conversational marketing tools are mainly used by customer service teams, sales teams, and marketing teams.

Customer service teams — Customer service teams use conversational marketing tools to communicate with website visitors that use the feature to ask questions or voice concerns. These tools allow customer service teams to be active throughout the day. Chatbots enabled with artificial intelligence (AI) help customer service teams by resolving simple questions quickly, giving them more time to tackle more complex queries.

Sales teams — Sales teams utilize conversational marketing tools to generate leads and move prospects faster up the sales funnel. Since the buyer is expressing interest in the company by initiating a conversation using the live chat feature, it’s a great opportunity to spark a sales conversation.

Marketing teams — Marketing teams use conversational marketing tools to understand what is happening on their website and create personalized experience for their most qualified prospects through lead data, instant communication, and chatbots. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and AI technology, sales departments are able to construct intelligent response flows that guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation from where it left off.

Kinds of Conversational Marketing Software

Website pop-ups — Pop-ups are small windows that pop up on web pages or websites. Marketers use pop-ups on their website to gain visitor attention and increase engagement.

Social messaging apps — Social messaging apps are another effective way to engage customers. Social messaging apps allow businesses to interact with their existing and potential customers, giving them a very personalized experience.

SMS — Businesses also leverage the conversations enacted through text messages or via SMS to engage customers.

Conversational Marketing Software Features

Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey.

Personalized messaging — Customers and buyers are seeking a highly personalized buying experience. This type of software allows for the customization and hyper-personalization of messaging as it pertains to a target audience.

Live chat — Real-time conversations with buyers and customers enable improved customer trust and loyalty as they keep them engaged and add a personal touch to their interactions through hyper-personalized experience. It also helps in discovering customer pain points and resolving issues faster. Employing a live chat tool improves and enhances the overall website experience.

24/7 availability — Chatbots never sleep, as such, they are available throughout the day to engage with new leads instantly. They help marketers never miss out on a lead and build a strong bottom line for the funnel.

Reporting and analytics — These tools include reporting based around specific and overall conversation results. They provide powerful insights into audience segments, consumer needs profiles, and sales performance to make faster decisions.

Integrations — These types of tools integrate with CRM software to power dashboards, workflows, and notification triggers, as well as marketing automation software to enable marketing campaign execution to targeted accounts.

Sequencing — This type of software helps with lead engagement even when buyers leave a website. With robust email tools and drip campaigns, they queue up a series of emails that give leads all the information they need to turn into customers. Every interaction with the content automatically triggers the perfect follow-up or next step.

Lead generation — Live chat is approachable for customers, so it is an easy way to begin a sales conversation. The informal nature of live chat makes a sales conversation more comfortable for the customer, presenting a great opportunity to initiate a sale.

Cross-channel communication — Conversations are enacted over social media, SMS, voice assistants, and pop-ups on websites. It allows marketers to reach out to their buyers or customers on the most relevant and preferred channels.

Artifical intelligence (AI) — Conversational AI prioritizes leads through lead scoring, market insights, and account-level insights with the help of AI technology. It engages leads in real time and provides them with a personalized customer experience through customized offers and communication.

Customer profiling — This feature allows creation and modification of customer profiles based on conversations. Customers are broken down into groups in terms of similar interests and goals. Marketers use customer profiling to identify common preferences and demographics of customers which ultimately helps them carve a better decision design.